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      in Music

      The Tao of Snoop Dogg

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      Nearly 30 years after emerging as a profane gangster rapper from Long Beach, Calif., Snoop Dogg has transcended his hip-hop roots and become culturally ubiquitous.Here he is in the new Addams Family movie. There he is on a Corona commercial. He has a show with Martha Stewart on VH1 and an investment fund, and is still releasing new music.Celebrities who cross genres can risk diluting their brand, spreading themselves too thin or alienating the core fans who propelled their rise to fame. Snoop has so far managed to avoid these pitfalls while, in crucial ways, remaining relentlessly on message.Zooming from his compound in Los Angeles, he smoked an enormous blunt while discussing how he went from a shy musician to a multiplatform entrepreneur with several new ventures in the burgeoning cannabis industry.To the brands he endorses, including Corona, Beyond Meat and Bic lighters, he is a gregarious spokesman. Yet Snoop has strong feelings about what he says is persistent racism in the business world, and is uninhibited in his critique of the status quo.This interview was condensed and edited for clarity.How have you managed to stay relevant for so long?The easiest thing you can do is just do you. I felt like doing me would be the easiest path to me remaining relevant in the industry. It’s originality and uniqueness. I just try to do me.OK. At what point did you think your career was going to be about more than just music?Probably after I did the “Murder Was the Case” movie. In the beginning, I wasn’t comfortable on camera. I was kind of shy. But once I got to that stage, as far as to be able to shoot a movie that I asked for, that I wanted to be a part of, and it came to life — it was fascinating to me.How did you overcome that shyness?Success and practice. The more success you have and practice you have, the more familiar you become with it. Either love it or hate. I love what it do for me and I love what it do for other people when they see me onscreen. It’s a feeling of joy when people understand it and they get it.How did you think about building out a career beyond music?We weren’t into branding or any of that at first. We were just into making good music and trying to be the dopest [expletive] in the world. My branding and my business came when I was able to go to No Limit Records with Master P, and be under his guidance and his tutelage and his wisdom. He taught me how to be a better businessman, how to be more than just a rapper, but to be about my business. It’s called show business. I had mastered show. But Master P showed me how to master the business.Who were your mentors besides Master P?Dr. Dre. Definitely Puffy. Russell Simmons. Guys like that, that were in my field but were able to jump outside of it and become bigger.I’m not really somebody that likes taking information from people. I’m more about: We trading game, chopping it up, bettering each other, giving information on how my business is going, how your business is working, how I see it from the outside looking in.I got a lot of relationships. Quincy Jones and Charlie Wilson are like uncles to me, where they shape and mold the lifestyle of Snoop Dogg, not just the business. What you learn about being a better person from somebody is more important than what you learn business-wise or career-wise.How did you make sure you had honest brokers around you as you were getting involved in new ventures?Sometimes you have to have the wrong people around you to know what the wrong people around you look like and what they act like. My experience came from having the wrong people in my business, to where they didn’t benefit me or didn’t teach me anything.A lot of people say don’t mix family and business, but you recently hired your wife as your business manager.Why not? You got to have people in your life that understand you, and understand business. She’s been my best friend for like 35 years, so she understands everything about me and how I get down. I don’t trust nobody like I trust her. At the end of the day, if something was to go wrong with me or if I wasn’t able to do it anymore, I know that everything would be in the right hands, and things would continue to run just like an operation.How do you think about which brands you want to work with these days?It’s got to be fun. And it’s going to make funds. So long as the word “fun” is involved, it’s cool.Do you consider potential partners through any moral or ethical lens?I think about all of it. I don’t want to associate myself with people who don’t have a like mind as me, just like they don’t want to associate themselves with me if I don’t have the same mind as them. Companies that get down with me know how I get down. They know the extracurricular things that I do. They know the things that I do in the hip-hop world and in the business world.They have to accept all of that when you’re dealing with Snoop Dogg. That’s the way I branded myself, to where when you get Snoop Dogg, you get all of it. It’s just, what version did you pay for? Did you pay for the version with the kids, the G-rated Addams Family movie? Or did you pay for the rated-R Snoop Dogg, the one the adults like? Which one did you pay for?“I helped make this business famous before it became legal.”Maggie Shannon for The New York TimesBack when you started making music, did you ever imagine how big the legal cannabis market would get?No. Not as many times as I went to jail for it. And it’s still on my criminal record. I don’t understand how it could go from being the most hated, the most vicious thing that you could do, to now everybody’s capitalizing off of it, and they’re leaning toward a demographic that can prosper off of it, as opposed to the demographic that created the business.We should be able to have some of our people — that look like me — as executives, as C.E.O.s, as platform owners. You know, the top of the chain, not just the spokesperson or the brand ambassador. We need to be the brand owners.Is that part of the reason you’re involved in the business?I helped make this business famous before it became legal. The forefathers were the ones before me. The jazz musicians, the Bob Marleys, the Cheech and Chongs, the Willie Nelsons. All of those guys laid the foundation down. I just continued what they were doing and put a little bit more spice on. I’m still paying respect to them, and knowing that this is a love branch. Cannabis, marijuana, whatever you want to call it, is all about love and bringing people together.Is the issue of trying to close the Black wealth gap something you’re thinking about beyond the cannabis industry?That’s why I’m trying to be one of those examples, of someone who creates his own everything, owns his own everything, and has a brand strong enough to compete with Levi’s and Miller and Kraft and all of these other brands that have been around for hundreds of years. That’s what I want the Snoop Dogg brand to be.Do you think the platforms like Apple and Spotify are treating artists fairly?I just don’t understand how you only get this little bit amount of money per stream. I just don’t understand the dynamics of those numbers, and how they can create these systems without Black people up top, while Black people are the ones generating the most money from these systems through the music. So I’m just trying to figure out when they’re going to cut us in in the beginning, as opposed to always letting us be the ones who get it to a point where these platforms can sell for billions of dollars, and then the Black people that made it famous get nothing.Just like the TikTokers. All of the young Black content creators on TikTok have boycotted because they see that when they do the dances they don’t get the attention or the money. But as soon as the white dancers do it, it’s the biggest [expletive] in the world and they on Jimmy Fallon. That’s not fair. It’s not cool to just keep stealing our culture right in front of us and not include us in the finances of it all.We need to be involved early. They always cut us out. They call Snoop after they got their companies up and are like, “Hey, Snoop, you want to be a brand ambassador?” I want some equity. Give me a piece of the pie. If I can’t get no equity, [expletive] you and your company.We’re seeing more of that with athletes like Kevin Durant and Steph Curry, who are making investments in start-ups.Right, because they understand that they got to get it. I mean, you would think that those businesspeople up top would say: “You know what? It’s time to change the world. We’ve got to stop treating Black people like they’re less. They’re always the ones who do the hard work, the groundwork, but we never cut them in.”Like, why don’t we have an owner in an N.F.L.? That’s just racist. Period, point blank. We need to own an N.F.L. team. We got one half-owner in the N.B.A., Michael Jordan. But the whole league is 90 percent Black. So we still the slaves and they still the masters.That’s why in the music game, we took the initiative to say, [expletive] that. We’re the masters, and we own our masters. We’re going to negotiate with you the way we think it should be. We changed that industry years ago, with our mentality of having our own labels. More

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      in Theater

      Williamstown Theater Festival Tries to Weather the Storms

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      The annual summer festival in Massachusetts has tried to adapt amid the pandemic and calls for more diversity onstage.I hate getting caught in the rain. But lately, with the mercurial weather and my new dog-walking schedule, I’ve found myself caught in bright sun showers, swampy mists and downright tempests. In my humble opinion, rain is nothing to sing about — Gene Kelly be damned.After a sunny bus ride to Williamstown, Mass., walking with a pup, a tote and a backpack, I was caught again — soaked down to the soles of my Converse. Roughly 15 minutes later the skies settled as suddenly as they had erupted. It’s a problem the Williamstown Theater Festival, which I was attending for the first time, has had to contend with all summer. Because of the coronavirus pandemic, the usually indoor festival has tried to adapt with three outdoor productions. But the area has received an above-average amount of rainfall this season, disrupting these plans and leading the festival not to open its shows for reviews from critics.Adaptation, how the festival has successfully or unsuccessfully readjusted to the climate and the politico-cultural climate (namely the pandemic and the protests), was the theme of my weekend.One of the first sights I saw on my damp walk from the bus to the hotel was of a Black woman on a stage: delightful. This was an outdoor rehearsal for one of three 30-minute plays curated by the playwright-director Robert O’Hara for “Celebrating the Black Radical Imagination: Nine Solo Plays.” In “The Master’s Tools,” cleverly written by Zora Howard (“Stew”), a Black enslaved woman named Tituba (a wonderfully devilish Rosalyn Coleman), like the victimized slave from Arthur Miller’s “The Crucible,” recounts a treacherous storm that led to her mother’s decapitation. A storm is a “great equalizer,” she says, describing how nature howls “like it’s in heat” and how the trees shake “as though possessed.”It made me glance up to the sky again from my seat on the front lawn of the ’62 Center for Theater and Dance, where the production was presented. A clamshell arched over the stage where Tituba told her story. Just a few minutes before she stepped onstage, ushers had handed out rain ponchos to the audience; the forecast had predicted afternoon rain.Rosalyn Coleman in Zora Howard’s “The Master’s Tools.”Joseph O’Malley and R. Masseo DavisThe rain never came. But by that point the audience, who sat on the lawn without any covering, had already been exposed to the vicious midday sun for an hour while watching the two other short solos, all directed by Candis C. Jones, that were being featured in the last week of the anthology production’s run: “Mark It Down” by Charly Evon Simpson, and “The Last……(A Work in Progress),” by Ngozi Anyanwu.In “The Last,” a queer Black man (Ronald Peet) reflects on a relationship, reeling from his isolation — a literal quarantine — and sense of loss. And in “Mark It Down,” a Black woman (Naomi Lorrain) takes account of her grief over her grandmother’s death during the pandemic.These works by Black playwrights were another way the festival reacted to the moment — not to the coronavirus, but to the recent calls for more diversity onstage. But when the plays were taken within the context of the community where they were being staged, there was a disconnect. My mother, who had joined me, and I barely saw any Black people in town all weekend, with the exception of the festival’s Black cast members. What’s the point of producing new work about Blackness in America if there’s not a more concerted effort to attract Black audiences to receive it?I asked the same question when I attended the experimental “Alien/Nation,” from the director Michael Arden and his company, the Forest of Arden. An immersive experience, “Alien/Nation,” written and devised by Eric Berryman and Jen Silverman, begins as a walking tour through the Williams College campus. (There’s also a version by car.) The audience is split into groups of about eight, and each group is led, via an app, along a path dotted with performers who act out bite-size, dance-heavy scenes about real events that happened in Western Massachusetts and beyond in 1969.Not only does this first act — mostly about Black student protests at Williams College — ring out as particularly relevant right now, but so does the second, which takes place at a Covid-19 vaccination center. The third, which includes an odd but beautiful reproduction of the moon landing and a planetary fashion show, makes a sloppy effort to tie the ending back into the racial themes of the beginning.“Alien/Nation” is an immersive theatrical experience that takes audiences on a walking tour through Williamstown, Mass.Joseph O’Malley and R. Masseo DavisWhile some parts of the production connect (the site-specific format, the wondrously fluid synchronized choreography of Jeff Kuperman and Eamon Foley), others show how the festival’s attempts to adjust to an innovative, pandemic-friendly experience failed. The complicated tech — audience members need to download an app, and must forfeit their driver’s licenses in exchange for earbuds — was prohibitive to many, myself included. The app didn’t work well, the tour ate up more than half my data, and my audio kept going in and out. And the first part of the lengthy production, which one of the company members described, understatedly, as “a little bit of a walk,” wasn’t very accessible, especially given the ample hills of the Williams campus. (“This is too much for someone my age,” my 56-year-old mother testily complained to a company member. “Especially for someone who had a hip replacement.”)And, again, when looking at the makeup of the audience, my mother and I appeared to be the only Black people attending a play about Black civil rights and political action.It was my final show of the weekend, however, that best captured the festival’s attempts to adapt theater in unpredictable circumstances. With a book by Daniel Goldstein and music and lyrics by Dawn Landes, “Row,” directed by Tyne Rafaeli, is staged on wooden platforms in the beautiful reflecting pool at the Clark Art Institute.This musical was inspired by Tori Murden McClure’s memoir “A Pearl in the Storm,” about her effort to become the first woman to row solo across the Atlantic. By presenting “Row” outside at the Clark, the festival uses a local setting (the gorgeous views) to present a tale of resiliency. Led by Grace McLean as Tori with a soaring voice (best showcased in the cascading bellows of the classic-rock-inspired “Drowning”), the show intercuts Tori’s narrative account of her journey with scenes from her past. Her story — acting out, growing up in a difficult home, then finding herself in a fight against nature — hits many familiar notes but is still novel, if only for the site-specific setup and the fact that her quest really happened a mere 22 years ago.Grace McLean as the first woman to row solo across the Atlantic in “Row” at the Clark Art Institute.Joseph O’Malley and R. Masseo DavisBut the show has also been plagued by the poor weather, and some of the sound crew walked off the job one night, complaining of unsafe and unsatisfactory working conditions in the rain. In switching gears to deliver outdoor theater, the festival has been able to step up during a challenging time for the performing arts, but it has struggled to manage the logistics.“Bad weather’s on the way,” Tori says at one point in the show. During her long, treacherous time at sea, she constantly has to acclimate to the conditions in order to survive.The same could be said of theater during the pandemic; easier said than done.The morning after I returned from Williamstown, I got caught in the rain yet again. I’ve started wearing my rain boots, I just got a new raincoat, and at Williamstown I bought a blue rain poncho just in case. I’d rather be prepared for any bad weather on the way — not just run for cover.RowThrough Aug. 15 at the Clark Art Institute, Williamstown, Mass.; 413-458-3253, wtfestival.org. Running time: 2 hours.Alien/NationThrough Aug. 15 in Williamstown, Mass; 413-458-3253, wtfestival.org. Running time: 2 hours and 25 minutes. More

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      in Theater

      Critic's Pick: 'Seize the King,' Harlem Theater's 'Richard III'

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      It’s a tale that Will Power intends as cautionary, with cycles of history and human violence in mind.Have you been ravenous, lo these many shutdown months, for the layered richness of live theatrical design? The Classical Theater of Harlem has just the thing to sate your hunger.Ambitious design is one of the hallmarks of this company, and it is an absolute joy to encounter it again in such fine form in Will Power’s “Seize the King,” a contemporary verse spin on “Richard III,” in Marcus Garvey Park.The brothers Christopher and Justin Swader, old hands at transfiguring the utilitarian stage of the Richard Rodgers Amphitheater, frame Carl Cofield’s production with a set that is both monumental and minimalist, aglow with Alan C. Edwards’s canny lighting. In the gathering dusk, we gaze on its stony surfaces and square-edged sconces, and enchantment begins even before the show does.It’s a strange word, enchantment, to apply to the story of a duke so hellbent on his own sovereignty that he will murder the 12-year-old nephew who stands in his way — a tale that Power intends as cautionary, with cycles of history and human violence in mind.“The evil in men always resurfaces,” a narrator (Carson Elrod) warns at the start, as the stage walls fill with Brittany Bland’s projections of slave ships and war.Yet there is something inherently spellbinding right now about sitting outdoors in the dark with other humans, and the occasional blinking firefly, watching a performance unfold with doubling and dance.Alisha Espinosa plays Lady Anne, who marries Richard with close to no illusions after he courts her brazenly in her bath. Richard TermineI caught the first preview of the run, since the previous night’s show had been rained out. Because of that, some performances may have been a little tentative. So when I tell you that Ro Boddie, as Richard, lacks the charisma of a scheming antihero who seeks to draw us into his confidence — well, he may grow more comfortable in the role.The same applies to Alisha Espinosa as Edward V, the young heir to the throne, who needs to but does not bruise our hearts. She makes a far better fit as the calculating Lady Anne, who marries Richard with close to no illusions after he courts her brazenly in her bath — a makeover of one of the tackiest wooing scenes in Shakespeare. Kudos, by the way, for the costume designer Mika Eubanks’s neat trick of having Anne’s outfit in that tub scene stand in for frothy bubbles.This production is more adept overall at conveying the play’s humor than its heft: the waste of innocent lives in service of vain rulers, the need for vigilance against the resurgence of the vanquished.Yet the other three principal actors (Andrea Patterson, RJ Foster and Elrod), move easily between comedy and woe, and deliver Power’s complex verse with remarkable clarity. Especially in the scenes they share, they are fun to watch.Dance, a regular feature of Classical Theater of Harlem productions, is used here to extraordinary effect. Choreographed by Tiffany Rea-Fisher with her customary grace, it is woven more deeply than usual into the storytelling — as when we watch the death of the old king, Edward IV, enacted wordlessly — and into the mood of the performance. (Music is by Frederick Kennedy, who also did the very effective sound design.)Dance, a regular feature of Classical Theater of Harlem productions, is used to extraordinary effect. Richard TermineIt is impossible to fully separate the art of theater-making in this chrysalis-shedding moment from the relief we feel simply to be experiencing it. So I will tell you that I felt full in an unexpected way after “Seize the King.” To which, incidentally, admission is free.It was not perfect, and it did not have to be. It was live, it contained multitudes of beauty, and it felt like luxury.Seize the KingThrough July 29 at the Richard Rodgers Amphitheater, Manhattan; cthnyc.org. Running time: 1 hour 30 minutes. More

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      in Music

      Tyler, the Creator, an Insider Forever on the Outside

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      His new album, “Call Me if You Get Lost,” is both an embrace of hip-hop tradition and a swerve into new emotional terrain.In January of last year, Tyler, the Creator’s “Igor” won the Grammy Award for best rap album. Speaking to the press backstage, he expressed frustration at the narrow ways in which Black artists are celebrated at the Grammys, calling his nomination in the rap category, for a deeply musically diverse album, “a backhanded compliment.”But the attention focused on that comment overshadowed what he’d said onstage when he received the award, which was that he was grateful for his fans’ support, because, he confessed, “I never fully felt accepted in rap.”Blockaded on both sides, Tyler nevertheless emerged victorious, an acknowledgment of the sheer force of the vision he’d built for a decade as the de facto macher of the Odd Future crew. It was also a testament to the way he harnessed the power of the internet and built a vision from whole cloth, selling it to millions without much intersecting with the systems constructed to do that.Still, the exclusions sting a little. And the boisterous, sometimes scabrous, and persistently energetic “Call Me if You Get Lost” — currently the No. 1 album in the country — is the logical rejoinder to both of those obstacles. It’s as thoroughgoing a rap album as Tyler has released — rarely has he been this keen to flaunt his bona fides. But it also demonstrates the pop potential of Tyler’s now-signature approach to hip-hop, the way his post-Pharrell embrace of chords and melody is in fact in conversation with 1960s pop, French chanson, and acoustic soul and funk. A tauntingly good hip-hop album, or a rewiring of pop DNA: “Call Me if You Get Lost” has it both ways.First, the bars. Part of the chasm separating Tyler from the rest of the genre (in perception, at least) is how he has in the past sometimes downplayed his lyrical skill in favor of musical experimentation. When he leans in to rapping, as he does on this album, it’s still a refreshing jolt.“Call Me if You Get Lost” is Tyler’s sixth album.Mostly, he’s preoccupied with the lifestyle that success has afforded him, but even though the subject matter can be repetitive — there’s lots of Rolls-Royce mentions, lots of discussions of passports — he delivers them with the shock of the new. “Y’all don’t understand, fish so fresh that you could taste the sand,” he boasts on the lush “Hot Wind Blows.” On the gloomy and stomping “Lumberjack,” he emphasizes the depth of his independence: “I own my companies full, told ’em to keep the loan.”The album is structured in the manner of one of DJ Drama’s essential mid-2000s Gangsta Grillz mixtapes, with Drama himself barking over each track, weaving in between Tyler boasts. Tyler’s resuscitation of an aesthetic that was likely formative to him is both a calculated nod to the hip-hop community that couldn’t quite place him early in his career, and also a tweak to the puffed-chest energy of that era. The frictive juxtaposition of Drama shrieking “Gangsta Grizzzzillzzzz” while Tyler is speaking about keeping picnic blankets in the car — it’s both homage and disruption.That’s how Tyler approaches his production here, too. “Lumberjack” is built on an ominous sample from the horrorcore pioneers Gravediggaz, and “Wusyaname” flirts with 1990s R&B with a sample from H-Town’s “Back Seat (Wit No Sheets).” Tyler is also eager to display how seamlessly he can integrate some of contemporary hip-hop’s signature vocalists, whether it’s the unrelentingly grimy 42 Dugg (“Lemonhead”) or the sweetly tragic YoungBoy Never Broke Again (“Wusyaname”). And he extracts startlingly good guest verses from his elders: Pharrell Williams (“Juggernaut”) and Lil Wayne (“Hot Wind Blows”).A tauntingly good hip-hop album, or a rewiring of pop DNA: “Call Me if You Get Lost” has it both ways.Mario Anzuoni/ReutersThere’s a second, parallel narrative at play, too, on “Call Me if You Get Lost,” which in places reads like two separate albums born of the same circumstances tugging at each other — one about how carefree and privileged Tyler’s success has made him, and the other about how all of those spoils don’t add up to much without love.The eight-and-a-half minute long “Wilshire” is where the two collide. It’s a startling narrative about coveting a person who you can’t have (because they’re in a relationship with one of your friends) that reads as many things: an elegantly drawn story, a gut-kick emotional excavation, a track with boom-bap urgency tempered by wandering-in-space effects. Tyler lingers over feeling here, and it’s affecting and surprising: “They say, ‘Bros over hoes,’ I’m like, ‘Mm, nah, hey’/I would rather hold your hand than have a cool handshake.”He picks up the theme on the far tougher and more frenetic “Corso”: “My heart broken/Remembered I was rich so I bought me some new emotions/And a new boat ’cause I’d rather cry in the ocean.”These intersections of cocksureness and anxiety are this album at its best. (Fittingly, the title “Call Me if You Get Lost” reads either as a statement of generosity or a plea, depending on your lens.) Songs like the less emotionally ambiguous “Sweet / I Thought You Wanted to Dance” are generally less impactful — Tyler thrives on discord.A decade ago, discord was the fullness of his message. He was, by turns, a troll, an antagonist and at points outright offensive. He revisits that era on the raucous “Manifesto,” the most unexpected turn on this album: “I was canceled before canceled was with Twitter fingers/Protesting outside my shows, I gave them the middle finger.”But Tyler is older now (30, to be precise). On the back of those controversies, he built an idiosyncratic empire that belonged to no scene (maybe because no scene would have him). “Manifesto” is the rare moment in his catalog where Tyler expresses anxiety or regret about how he once presented to the world. But he also remains obstinate. Rapping about how the expectations of speaking out politically leave him vexed, he reverts to his old perspective.“I feel like anything I say, dog, I’m screwing [expletive] up,” he says, “So I just tell these Black babies, they should do what they want.” The lesson is that there was no lesson.Tyler, the Creator“Call Me if You Get Lost”(Columbia) More

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      in Television

      Cryptocurrency Seeks the Spotlight, With Spike Lee’s Help

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      The filmmaker’s commercial for a crypto company is one of many recent marketing efforts to make digital cash palatable for newbies.Before Spike Lee accepted cryptocurrency, he turned down Crocs.Years ago, the filmmaker rejected an offer to buy into the Colorado company that makes perforated foam clogs, a decision that caused him to miss out when its stock soared on the strength of the footwear fad.“I wish I would’ve given some money back then,” Mr. Lee said in a recent interview. “Anytime something is new, you’re going to have people who are going to be skeptical. With some of the best ideas, people thought the inventors were crazy.”Now he has taken a leap into another cultural craze, having agreed to direct and star in a television commercial for Coin Cloud, a company that makes kiosks for buying and selling Bitcoin and other virtual currencies. Although cryptocurrency is not widely used for transactions, an increasing number of merchants now accept it as payment.The commercial, which he shot last month, is one of several recent marketing efforts meant to broaden the audience for a form of currency that can intimidate people accustomed to cash and credit cards.Mr. Lee, outfitted nattily in a straw hat and gold-tipped cane while filming part of the commercial on Wall Street, led a diverse cast that included his daughter Satchel, the “Pose” actress Mj Rodriguez and the drag queen Shangela. Other shoot locations included Fort Greene Park and the Chillin’ Bar and Grill in Washington Heights, where breakfast patrons craned to catch a glimpse of the director as he filmed a Coin Cloud machine on the sidewalk.“Old money is not going to pick us up; it pushes us down,” Mr. Lee says in the commercial, which portrays the cryptocurrency system as a more accessible and equitable alternative to traditional, discriminatory financial institutions.“The digital rebellion is here,” he says.Cryptocurrency has also been known to intimidate investors, with its extreme volatility and the overwhelming number of virtual alternatives, known as coins. The marketing of this relatively new money has so far been limited mostly to ads on trade websites and targeted pushes on social media, where aficionados swap meme-fueled in-jokes about coin values rocketing to the moon.The industry is increasingly betting that celebrities can help demystify cryptocurrency for the uninitiated.The actor Alec Baldwin offered crisp definitions of cryptocurrency in a series of online ads for the crypto trading platform eToro, and the National Football League star Tom Brady signed on as a brand ambassador for FTX, a crypto exchange that also has a deal to sponsor Major League Baseball.Alec Baldwin is advertising for the cryptocurrency trading platform eToro.eToroThe actor Neil Patrick Harris recently appeared in a TV commercial for the digital currency kiosk operator CoinFlip. “Now anyone, anywhere, can turn cash into crypto!” he declares.EToro and Coinbase, another exchange, collectively spent $22.8 million on advertising last year, nearly double the $12.4 million they shelled out in 2019, according to the research firm Kantar. In recent months, Coinbase hired the Martin Agency, the advertising company behind GEICO and DoorDash.As Madison Avenue fields more inquiries from cryptocurrency clients, agency executives are feeling pressure to better communicate the investment risks, rather than romanticize the industry.“I get very nervous because I start looking at the way that some of the platforms are specifically targeting younger investors,” said Alex Hesz, the chief strategy officer of the advertising giant DDB Worldwide. In the face of frenzied cryptocurrency trading, ad agencies should push for moderation and diversification, he said. “Maximizing is what’s being encouraged here — the idea that this is an amazing asset, and as much as you want to put in, come on and jump on in, the Bitcoin’s lovely,” Mr. Hesz said. “We would never feel comfortable for an alcohol client, or a high-salt or high-sugar or high-fat client, to encourage that level of unequivocal behavior.”Some celebrity endorsements of cryptocurrencies have run into trouble. In 2017, the Securities and Exchange Commission cautioned that some famous people were hyping the virtual currency sales known as initial coin offerings without disclosing that they had been paid to promote them. The commission has since settled charges against the boxer Floyd Mayweather Jr., the music producer DJ Khaled and the actor Steven Seagal.Social media influencers and e-sports stars have also been linked to shady cryptocurrency schemes, accused of pumping up coins just before their value crashes.Coin Cloud’s chief marketing officer, Amondo Redmond, said he hoped Mr. Lee’s stature would help elevate the industry by delivering something “more than just cool creative, but that is really at the forefront of digital currency becoming mainstream.”“It’s more than just adding a celebrity face,” he said.Mr. Lee, who won an Oscar in 2019 in the best adapted screenplay category for “BlacKkKlansman,” has worked on ads for Capital One, Uber and, most famously, Nike. In the 1980s and 1990s, he directed and starred in commercials for Air Jordans, playing his cinematic alter ego Mars Blackmon opposite Michael Jordan.“That was lightning in a bottle,” Mr. Lee said from a flight bound for the Cannes Film Festival, where he is the first Black person to lead the festival jury.He declined to say how much he had been paid for the Coin Cloud commercial, but noted that “if anyone’s known my body of work over the last four decades, you kind of know about the way I see the world, and when they approached me, it fit in line.”As the coronavirus pandemic continues to highlight financial disadvantages for people of color, Mr. Lee hopes to promote cryptocurrency as neutral to race, gender, age and other identifying characteristics.But he was no expert before filming began, and had to take “a crash course” on crypto. He insisted that the commercial include a line urging viewers to do their own research on virtual money.Mr. Lee said he now planned to invest in virtual coins. He said he would not, however, go anywhere near the digital ownership certificates known as nonfungible tokens.“NFTs, I don’t understand that,” he said, laughing. “I’m old school, so sometimes my children have to turn on the TV — all those remotes and stuff.” More

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      in Theater

      In ‘What to Send Up,’ I See You, Black American Theater

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      Our critic reflects on the significance of Aleshea Harris’s play, at BAM Fisher, for Black audiences.We didn’t know what to do about this piece.Whether I, a Black critic, should review Aleshea Harris’s breathtaking “What to Send Up When It Goes Down,” even though my former colleague Ben Brantley, a white critic, already reviewed and raved about the show’s initial run in 2018. Whether I should be in conversation with a white critic or another Black critic.This is the piece I came up with: I’m reporting on a moment in time when I, a Black critic and a Black woman in America, felt the safest and most embraced by my Blackness in a theater.On a gloomy Friday evening, I went to BAM Fisher for the play, being presented by the Brooklyn Academy of Music and Playwrights Horizons in association with the Movement Theater Company. I headed to the downstairs lobby, which featured portraits of Black men and women killed by the police. The room was full of Black people.If you can’t imagine the comfort of being with people who look like you in a space where art is being made, it’s something like sipping from a steaming cup in the dead of winter: the warmth is precious, immediate and shocking all at once.Harris, a veritable poet of a playwright who also wrote “Is God Is,” describes the play as “a space in the theater that is unrepentantly for and about Black people” — “a space for affirming, and reflecting.” She calls it “an anger spittoon” and “a dance party.” It’s true that “What to Send Up” feels less like a play than it does a series of cathartic experiences — which isn’t to say it isn’t beautiful theater, because it is still very much that.Early on in the show, directed by Whitney White, in a kind of intimate workshop, one performer (Kalyne Coleman, who is stunning as both a performer and the host) asks the audience members, who are all standing in a large semicircle, to step forward if they’d ever witnessed a race-based act of police brutality or if they’d ever been a victim of a racially motivated act of police brutality. Most people stepped forward after the former. About a dozen people, of the 50 or so in attendance, stepped forward in response to the latter, including a 30-something Black couple.Then a series of skits charts all the horrific ways Black people are stereotyped and generally misrepresented in art and in real life. There are biting parodies of troubling Black tropes in entertainment, like the supplicant servant figures in “Driving Miss Daisy” and “The Help.” And there are surreal monologues (one woman recounts how she snatched the mouth off a white man and how it flopped like a fish) alongside stepping, choral songs and spoken word.This was a show that validated my fear and sorrow as a Black citizen of this country and yet still alerted me to the privilege of having had a sheltered suburban upbringing. I thought about the first time someone directly called me the N-word, casually slinging it to the side of my face while I was walking through Midtown Manhattan one weeknight. I thought of all the times I’ve felt uncomfortable as a Black person in a space — in my career, in academia, in social settings. I thought about my growing discomfort around police officers, especially in the last several years.It’s rare for a play to allow me access to both that validation and that awareness of my privilege — because so rarely is Blackness shown onstage and so pointedly aimed toward a Black audience with all the nuances and variations that come within the experiences of their lives.Denise Manning, left, and Kalyne Coleman in “What to Send Up When It Goes Down.”Donna WardAt one point in the show, there is a symbolic Black death, tender though devastating, followed by an extended moment of silence. At another point, we were invited to write messages to Black Americans — they would join the scores of postcards with messages from other audience members that adorn the walls of the theater. Later we were asked to let out a collective, soul-cleansing scream — something I, an introvert, would usually pass on. But the mighty wall of sound led by Black voices — a great sound of exaltation and frustration and defiance all at once — invited me in, and my own voice, unsteady and hesitant, joined. It was like stretching a muscle I never realized existed; the feeling was overwhelming in its depth and release.But, I wondered, can any such space truly and wholly be for a Black audience, especially when there are white audience members there, too? Some part of me was quietly policing the white people in the theater — how they responded to certain scenes and questions, if and when they laughed at certain jokes, if they seemed to hold themselves accountable, if they were taking up too much space.As a critic and a reporter, part of what I do is read the room — how and why audiences react to the happenings onstage, and what that says about the work. But here, I didn’t want to care. In the show’s final minutes, non-Black audience members were invited to leave the theater and gather in the lobby. When I recounted this to a friend afterward, she asked what the white audiences saw, if anything, but I don’t know and — I know this is shameful to admit — I don’t care.I am concerned only with how Harris’s play made me and the other Black people in that room feel. I noted how the couple from earlier clutched each other through most of the show. At some point, the woman left and returned wet-eyed with a handful of tissues. Her partner lovingly rubbed her back.I also ended the show in tears, which I hadn’t expected — but among Black performers and audience members, I felt newly seen and safe. I had a fresh moment of realization, considering my duty as a Black critic. And as a Black poet, I had a moment of inspiration: I want more art like this.Affirmations, exclamations of joy, moments of commemoration: I’ll skip the particulars of those last few holy minutes that were exclusive to the Black audience. I want to honor and extend the loving, communal Black space Harris creates in an art form that has so few of them. And I want to keep it for myself — and for that couple and for the Black woman who, earlier in the show, had said she wished for a future version of this country where she could feel more “human.”I took a slow tour of the theater after the show, and read the messages others had left. “When you breathe, the universe sings,” one notecard read. Any other day in any other place in America, I’d probably find that sentiment too hokey. When have I ever heard singing when inhaling the air of this supposedly great free nation?But at BAM Fisher on that Friday night, I believed in a song of community, of strength and beauty and Black life despite whatever funereal tune is forced upon the lives of Black Americans. Of course I believe in theater for everyone, but I also believe in theater for Black people, and Black people alone.Leaving the venue, I thought of what a pleasure and privilege it was to receive theater gift-wrapped especially for me. And what a pleasure and privilege it is for me to laud it. But the greater pleasure? To tell you something special happened among the Black people in a theater with a qualifier: This play, non-Black theater lover, is not for or about you, and that’s perfectly fine.What to Send Up When It All Goes DownThrough July 11 at BAM Fisher, Brooklyn; bam.org More

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      in Music

      H.E.R. Still Finds Inspiration in Prince and ‘Martin’

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      The Grammy- and Oscar-winning performer talks about her new album, the moment she knew she wanted to be a rock star and why R&B isn’t dead.H.E.R. doesn’t want her music to be boxed in.“When I was creating it, I wasn’t really aiming for anything,” the singer-songwriter-instrumentalist said of “Back of My Mind,” her new 21-track album. “But when I started sequencing it and putting it together, I realized that a lot of the songs that I created were different moods of R&B.”The album was her playground, with references to early projects as well as those she hadn’t yet put out; featured vocals by Ty Dolla Sign, Cordae, Lil Baby and Chris Brown; reverb-y Dave Grohl-esque drums and trap beats; and “a bunch of really dope women working with me behind the scenes,” she said. “And all of those sounds turned into a celebration of all the things that R&B could be.”It has been a heady few months, even for H.E.R. (Gabriella Sarmiento Wilson), who as a child prodigy practiced acceptance speeches. In February, she performed “America the Beautiful” at the Super Bowl kickoff show before winning, in March, a song of the year Grammy for “I Can’t Breathe” and, in April, a best original song Oscar for “Fight for You.” She was only 23. Now comes the three-part “Prime Day Show” on Amazon, set in a reimagined Dunbar Hotel in Los Angeles, which was a hub of Black culture in the 1930s and ’40s. And in August, she’ll take the stage at the Hollywood Bowl, while squeezing in work on a reggae EP that she hopes to release later this year.As H.E.R.’s star rises, so has her awareness as a role model.“Now I have this thing that I have to take care of and cherish, this ability to inspire and encourage women who are trying to figure out who they want to become, or who don’t want to fit into social norms,” she said.“I think anybody should want to think outside the box and be who they are, truly,” she added. “That’s what my album is about. And that’s the message that I carry with me in everything that I do.”In a call from Brooklyn, where she was rehearsing before heading to Los Angeles (“I live everywhere,” she said), H.E.R. spoke about a few of her own inspirations. These are edited excerpts from the conversation.1. Fender Stratocaster Black and White GuitarThe first guitar my dad bought me was like a mini one for kids, and I learned to play the blues pentatonic scale. I want to say I was seven years old. I’ve been a Fender fan since then, and we had been having conversations about making my own guitar ever since I performed at the 2019 Grammys, and they created an acrylic Strat for me that was clear. I decided to make it chrome, and it also matches the holographic chrome design that I like to put on my nails sometimes. I designed it and picked all the effects and noiseless pickups. And I became the first Black woman to do a collaboration with Fender.2. Her Signature EyeglassesMost of the time people don’t recognize me [without my glasses on]. I’m like the female reverse Clark Kent. My favorite pair are these black frames that I actually designed in collaboration with DIFF eyewear, and they’re clear, and they’re blue-light glasses so they protect from you looking at screens.I’ve always loved glasses, but I started to be more intentional about wearing them when I started doing shows in 2017 after I dropped my first project, “Volume 1.” And I thought, let’s obscure the lights and I’ll wear glasses — because my music is the window to my soul, and not my eyes.3. “Rave Un2 the Year 2000”That’s a Prince concert DVD that I watched growing up. It was on every single weekend in my house, and it inspired me a lot. The moment with him and Lenny Kravitz performing — they did “American Woman” and “Fly Away” together — I was just so, like, “Man, I want to be a rock star.”4. Her Mom’s Filipino DishesLumpia is like a roll. There’s meat and vegetables in it, and it’s very delicious. It’s a long process to make but it’s what I grew up eating in my Filipino household. Halo-halo means “mix-mix” in Tagalog. I grew up eating it every day after school. There’s jellies and shaved ice and evaporated milk and ice cream and jackfruit and sweet beans and all kinds of stuff. My mom made it, and she taught me how to make it.5. And Her Dad’s Fried ChickenI don’t eat other people’s fried chicken. He grew up in Arkansas, and he brought Southern cooking into our house in the Bay Area in California.6. Prince’s “Purple Rain”I got to watch the movie when I was a kid, and my dad kind of skipped over the bad parts. It’s iconic — Prince absolutely killed that whole movie. I’ve played a lot of songs, but “Purple Rain” is one of those songs I definitely studied and covered. I wish, I wish [I would have met Prince]. I did get to see him live, though.7. Apollo TheaterI performed at the Apollo when I was 9 years old. I performed “Freeway of Love” by Aretha Franklin, and it was my first time in New York City, and my family came. They actually threw a little concert in our hometown so that we could afford to stay in New York for days. And then fast forward to early this year. I had the opportunity to go to D’Angelo’s Verzuz that he did on Instagram Live, and he sang “Best Part” with me.It’s just such a legendary place. Freshly coming from California, for me it just seemed like a world away. And so to be able to go there and perform — and then perform again with one of my favorite artists and a legend, D’Angelo — it just made the place even more special.8. Golden State WarriorsI used to love going to Warriors games when I was a kid. When I was 10 or 11, I sang the national anthem at a Warriors and Lakers game. And I got to see Baron Davis and Stephen Jackson and Matt Barnes. They were all on the Warriors at that time of the “We Believe” era. I haven’t been to a Warriors game in a really long time. But I was at a Nets game the other day, and it was fun. Go-go Nets.9. “Martin,” starring Martin LawrenceIt’s one of those late-night shows for when you can’t sleep. If I’m having a bad day and that comes on, like that, I forget. [Martin plays a D.J. and talk-show host], and it’s about his relationship with his girlfriend’s best friend. And he also plays the Sheneneh character and then he plays a pimp, and it’s hilarious. I still watch it. It’s timeless.10. Lights On FestivalIt’s something that I started in 2019, and obviously I couldn’t do in 2020, but it was a huge success and I didn’t expect it — 14,000 people at the Concord Pavilion [in Concord, Calif.], and the whole lineup was R&B artists.That proved to me that R&B is still alive, and that people love it and they need it. So I’m bringing my festival back in September. We’re going to keep the music going. More

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      in Movies

      Taylour Paige on ‘Zola,’ Grace and Being Kinder to Herself

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      For the stripper tale, the actress was mindful of the real Zola’s voice: “We’re in service of the bigger truth, the way we as Black women go through the world.”By her own estimate, Taylour Paige has about 48 voices inside her, at the ready for any situation.“I got an auntie voice, my educated, white-school voice, my high school,” she begins on a video call from Bulgaria, where she’s shooting “The Toxic Avenger.” Before she continues, one of those voices stops to clarify her statement. “When I say ‘white-educated,’ I’m not saying that being white is educated. I’m saying I went to a very white college. I was around a lot of white people, so that was a voice.” Then there was the voice observing her white friends doing wild things “where I’m like, ‘Oh, hell no. You white people are crazy.’”Code-switching — or “assimilating and survival,” as the actress described it — came in handy throughout her portrayal of the title character in “Zola,” the director Janicza Bravo’s new dramedy. In the film, inspired by the real-life Zola’s viral tweet thread, Paige plays a stripper who quickly vibes with Stefani, a white stripper (Riley Keough) with cornrows and a blaccent.“I think Zola was like, ‘OK cool, I got a new friend,’” Paige said. “‘She’s fun. We both hustle.’”But when Stefani whisks Zola to Florida to earn extra money dancing, things slip dangerously out of the latter’s control: there’s a sex-work scheme, an unhinged pimp (Colman Domingo) and other shady dealings. Zola navigates these increasingly chaotic circumstances while sharing her inner dialogue about how disturbing this all is.“I think, ultimately, the tragedy in this film is there’s a betrayal,” the actress said, referring to how Zola’s so-called friend has set her up.Paige, 30, is now known for her acting (her film credits include “Ma Rainey’s Black Bottom”) but growing up in Inglewood, Calif., she was a dancer under the tutelage of Debbie Allen, and later worked as a Los Angeles Laker Girl. She looks back on those years as a self-conscious young woman grappling with “generational self-loathing” with more compassion now. “Because I’ve given myself grace, I have a different availability to the roles that I always wanted. Before I was auditioning for my personality and auditioning for a role. So, everybody was lying.”Paige talked about “Zola” and how it helped her tap into her true identity. These are edited excerpts from our conversation.Paige with Riley Keough in “Zola.” The real Zola wasn’t “some ghetto buffoon that just went on Twitter,” Paige said. “She was very strategic.”Anna Kooris/A24Paige, center, appeared opposite Viola Davis and Dusan Brown in “Ma Rainey’s Black Bottom.”David Lee/NetflixSince last year, you’ve appeared in several movies — “Ma Rainey’s Black Bottom,” “Boogie” and now “Zola.” How does it feel to be a bona fide movie star?I’m still this human being trying to figure it out day by day. I’m trying to live my truth in my storytelling and in my life, my spirituality. There’s no stop and start to what I feel like I’m trying to learn as a human.When I hear “breakthrough,” it is like, “OK, but what’s expected of me? What’s expected of Black women?” I just want to be a bridge for what happens when you stay focused and patient and kind and tell the truth.Where does your spirituality come from?I’ve always been a seeker and a philosopher and a deep thinker. Like, “What am I doing here?” Since I was 5, I was very much thinking about death and my existence. My mom had me at almost 40, so it’s a completely different generation and very much fear-based thought. My own insecurities were projected onto me from my mom’s own self-loathing. I just wish I was kinder to myself sooner and I was able to distinguish which voice was mine. Seeing the way my mom asserted herself and lived [affected] me in a good way and a bad way. Because I thought, “Time is ticking, and I have to figure this out.” I’ve changed that fear to “Time is eternal, but what are you going to do with it?”Did playing Zola help you realize anything about how you previously moved around the world in your own body as a dancer?I’ve been dancing since I was really little. I loved it. But I got to an age where there’s pressure and I was tired. I wanted to stop. But I had a scholarship. My mom wouldn’t let me. Your butt all of a sudden is growing and you’re going through puberty, and you need to be super skinny like everybody else.Dance, as much as it was my escape from my home, would start to be something I resented. It started to feel like something I was doing for my mom or because some people thought I was good. I still was involved with Debbie Allen, but I stopped a little bit. With “Zola,” it’s like a return home to the innate ability of shaking that ass. It’s not so technical, so overthought. It’s like a Black girl getting down in her bedroom, but at a club. How do you get back to that without it needing to be perfect? I wanted to undo all that for her and for myself.Paige said she had “Laugh” tattooed on her arm. “When you’re laughing, you’re like, ‘I’m still alive, I’m still here.’”Chantal Anderson for The New York TimesDid you have any reservations about how your body would be seen on the screen?I was of course really nervous and scared. Zola is such a force and so comfortable and confident in her body, and I’ve been self-conscious but I have been ready to be like, “Enough with the self-hatred. I’m never going to be this age again. My body works, my heart beats without assistance, I got 10 fingers, 10 toes. I’m just over it.” So I use that.That’s how Zola moved through the world. We’ve talked about how she’s been scared. But she does it anyway because she’s a Black woman and the bills got to be paid. Nobody’s going to do it for you. Also, Janicza was super protective from the jump. Like, “We’re not going to see your boobs.” I was like, “Hey, if it’s the right storytelling.” We show murders and violence on TV. I don’t know what the big hoorah is around boobs and our natural bodies.It does fit into the film’s voyeurism. Zola engages viewers with pithy commentary as her shocking experience unfolds. What was it like telling this kind of story while inside of it?I knew that this movie existed as hyperbolic, that this was Janicza’s interpretation. I don’t mean “interpretation” in a condescending way. But when we are processing and observing something that happened to us, there’s multiple truths. It’s Zola’s interpretation of what happened to her, Janicza’s interpretation from Zola’s brilliant writing. You living through it is different than when you’ve had time to process it and put it on Twitter. So, it’s multiple things happening at once when you’re watching it.Janicza was super clear that I’m the straight man. She treated this like a play or a comedy: there’s a straight man, and there’s a buffoon. Riley is like the minstrel in blackface. I’m observing it, so we don’t need two buffoons for us to be able to take in this type of atmosphere and react to it. You’re watching it through my eyes. So, a lot of my acting in the movie, my dialogue, is in my head.Paige said the director Janicza Bravo was protective when it came to nudity. But the actress was willing to take a chance if it was right for the story: “I don’t know what the big hoorah is around boobs and our natural bodies.”Chantal Anderson for The New York TimesI imagine it puts some pressure on you to convey the multiple layers of the story in a way that is tongue-in-cheek yet critical at the same time.It was like, “Am I doing enough?” But I get that I’m serving Zola. I’m serving Black women. White women, Black women — it’s satirical, psychological. It’s the systems in place. It’s racism. It’s on a white body. But on a Black body, you don’t really believe her. Even when she’s being gentle and tender, you’re going to question if she’s telling the truth. We’re in service of the bigger truth, the way we as Black women go through the world and the [stuff] that’s put on us. That’s why I thought it was so brilliant, because it was protective of Zola’s voice. Zola isn’t some ghetto buffoon that just went on Twitter. She was very strategic and knew exactly what she was doing and saying.“Zola” is also funny at times. Black women often use humor to protect ourselves, process things. Because of your own experiences, was it easy for you to embrace the comedic moments?I find humor in the most mundane things. Most things, even when they’re bad, are pretty funny. Like, “Wow, life is outrageous. This is ghetto.” I have “Laugh” tattooed on my arm because, man, laugh often. When you’re laughing, you’re like, “I’m still alive, I’m still here.” More