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    ‘Boop! The Musical’ Review: Betty Gets a Broadway Brand Extension

    The It girl with the spit curl looks great for 100, but her Broadway musical, which feels like one big merch grab, is boop-boop-a-don’t.Some shows are “what?” shows, leaving you baffled. Perhaps they involve roller-skating trains or shrouds of Turin.Others are “how?” shows, as in: Dear God, how did that happen?But the most disappointing subgenre of musical, at least in terms of opportunity cost, is the “why?” show: a well-crafted, charmingly performed, highly professional production that nobody asked for. Its intentions are foggy and sometimes suspicious.“Boop! The Musical” — now playing at the Broadhurst Theater, in a production directed and choreographed by Jerry Mitchell — is a “why?” show par excellence.And excellence it has. As Betty, the flapper of early talkie cartoons, Jasmine Amy Rogers is immensely likable. She sings fabulously, sports a credible perma-smile, nails all the Boop mannerisms and has a fetching way with a tossed-off line. I can’t imagine anyone making more of the exhausting opportunity, let alone in a Broadway debut.She is ably supported by other young talent in featured roles, luxury-cast veterans doing their damnedest and a hard-working ensemble selling Mitchell’s insistent, imaginative, precision-drilled dances. When his pinwheel kick-lines hop in unison, not one foot among 26 is left on the floor.Or make that 27, because Pudgy, Betty’s pug, a marionette with a lolling pink tongue operated by the puppeteer Phillip Huber, sometimes shakes a leg too.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    ‘Boop!’ Arrives on Broadway, With a Surprising 100-Year Back Story

    Betty Boop has arrived on Broadway, nearly a century after she first boop-oop-a-dooped her way onto the big screen. “Boop! The Musical,” like the “Barbie” and “Elf” films that preceded it, imagines a transformational encounter between an anthropomorphic character and the real world (well, a fictional world full of people).Betty’s journey to the stage has been an unusual one. The original character didn’t have much of a back story, which has made her an appealing blank slate for storytellers. But her image — and Betty, at her core, is a remarkably long-lived illustration — has managed to straddle media and merchandise, surviving court battles and changing mores.“Her popularity goes on and on,” said Peter Benjaminson, author of “The Life and Times of Betty Boop.” “The musical is the latest in a series of incarnations.”Film DebutThe 1930 animated short “Dizzy Dishes.”Fleischer Studios, Inc.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More