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      Quiet Awards Season Has Hollywood Uneasy

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      LOS ANGELES — Steven Spielberg directing a dance-filled musical through the streets of New York. Lady Gaga channeling her Italian roots. Will Smith back on the big screen. This year’s award season was supposed to celebrate Hollywood’s return to glitz and glamour. No more masks, no more socially distanced award shows or Zoom acceptance speeches, no more rewarding films that very few people had seen.Now, between the Omicron spike and NBC’s decision not to televise the Golden Globes on Sunday because of the ethical issues surrounding the group that hands out the awards, Hollywood’s traditionally frenetic — and hype-filled — first week of the calendar year has been reduced to a whisper. The AFI Awards were postponed. The Critics’ Choice Awards — scheduled to be televised Sunday night in hopes of filling the void left by the Globes’ absence — were pushed back. The Palm Springs Film Festival, an annual stop along the awards campaign trail, was canceled. And most of those star-driven award favorites bombed at the box office.The Academy Awards remain scheduled for March 27, with nominations on Feb. 8, but there has been no indication what the event will be like. (The organization already postponed its annual Governors Awards, which for the past 11 years have bestowed honorary Oscars during a nontelevised ceremony.) Will there be a host? How about a crowd? Perhaps most important, will anyone watch? The Academy hired a producer of the film “Girls Trip” in October to oversee the show but has been mum on any additional details, and declined to comment for this article.Suddenly, 2022 is looking eerily similar to 2021. Hollywood is again largely losing its annual season of superficial self-congratulation, but it is also seeing the movie business’s best form of advertisement undercut in a year when films desperately need it. And that could have far-reaching effects on the types of movies that get made.Many were hoping to return to an awards season this year like those of the past, but Covid continues to upend major events.J. Emilio Flores for The New York Times“For the box office — when there was a fully functioning box office — those award shows were everything,” said Nancy Utley, a former co-chairman of Fox Searchlight who helped turn smaller prestige films like “12 Years a Slave” and “The Shape of Water” into best-picture Oscar winners during her 21-year tenure. “The recognition there became the reason to go see a smaller movie. How do you do that in the current climate? It’s hard.”Many prestige films are released each year with the expectation that most of their box office receipts will be earned in the crucial weeks between the Golden Globes and the Academy Awards. The diminishing of the Globes — which collapsed after revelations involving possible financial impropriety, questionable journalistic ethics and a significant lack of diversity in the Hollywood Foreign Press Association, which administers the awards — had already hobbled that equation. If the Hollywood hype machine loses its awards season engine, it could prove devastating to the already injured box office. The huge audience shift fueled by streaming may be here to stay, with only blockbuster spectacles like “Spider-Man: No Way Home” drawing theatergoers in significant numbers..css-1xzcza9{list-style-type:disc;padding-inline-start:1em;}.css-3btd0c{font-family:nyt-franklin,helvetica,arial,sans-serif;font-size:1rem;line-height:1.375rem;color:#333;margin-bottom:0.78125rem;}@media (min-width:740px){.css-3btd0c{font-size:1.0625rem;line-height:1.5rem;margin-bottom:0.9375rem;}}.css-3btd0c strong{font-weight:600;}.css-3btd0c em{font-style:italic;}.css-1kpebx{margin:0 auto;font-family:nyt-franklin,helvetica,arial,sans-serif;font-weight:700;font-size:1.125rem;line-height:1.3125rem;color:#121212;}#NYT_BELOW_MAIN_CONTENT_REGION .css-1kpebx{font-family:nyt-cheltenham,georgia,’times new roman’,times,serif;font-weight:700;font-size:1.375rem;line-height:1.625rem;}@media (min-width:740px){#NYT_BELOW_MAIN_CONTENT_REGION .css-1kpebx{font-size:1.6875rem;line-height:1.875rem;}}@media (min-width:740px){.css-1kpebx{font-size:1.25rem;line-height:1.4375rem;}}.css-1gtxqqv{margin-bottom:0;}.css-1g3vlj0{font-family:nyt-franklin,helvetica,arial,sans-serif;font-size:1rem;line-height:1.375rem;color:#333;margin-bottom:0.78125rem;}@media (min-width:740px){.css-1g3vlj0{font-size:1.0625rem;line-height:1.5rem;margin-bottom:0.9375rem;}}.css-1g3vlj0 strong{font-weight:600;}.css-1g3vlj0 em{font-style:italic;}.css-1g3vlj0{margin-bottom:0;margin-top:0.25rem;}.css-19zsuqr{display:block;margin-bottom:0.9375rem;}.css-12vbvwq{background-color:white;border:1px solid #e2e2e2;width:calc(100% – 40px);max-width:600px;margin:1.5rem auto 1.9rem;padding:15px;box-sizing:border-box;}@media (min-width:740px){.css-12vbvwq{padding:20px;width:100%;}}.css-12vbvwq:focus{outline:1px solid #e2e2e2;}#NYT_BELOW_MAIN_CONTENT_REGION .css-12vbvwq{border:none;padding:10px 0 0;border-top:2px solid #121212;}.css-12vbvwq[data-truncated] .css-rdoyk0{-webkit-transform:rotate(0deg);-ms-transform:rotate(0deg);transform:rotate(0deg);}.css-12vbvwq[data-truncated] .css-eb027h{max-height:300px;overflow:hidden;-webkit-transition:none;transition:none;}.css-12vbvwq[data-truncated] .css-5gimkt:after{content:’See more’;}.css-12vbvwq[data-truncated] .css-6mllg9{opacity:1;}.css-qjk116{margin:0 auto;overflow:hidden;}.css-qjk116 strong{font-weight:700;}.css-qjk116 em{font-style:italic;}.css-qjk116 a{color:#326891;-webkit-text-decoration:underline;text-decoration:underline;text-underline-offset:1px;-webkit-text-decoration-thickness:1px;text-decoration-thickness:1px;-webkit-text-decoration-color:#326891;text-decoration-color:#326891;}.css-qjk116 a:visited{color:#326891;-webkit-text-decoration-color:#326891;text-decoration-color:#326891;}.css-qjk116 a:hover{-webkit-text-decoration:none;text-decoration:none;}“The movie business is this gigantic rock, and we’re close to seeing that rock crumble,” said Stephen Galloway, the dean of Chapman University’s Dodge College of Film and Media Arts and a former executive editor of The Hollywood Reporter. “People have gotten out of the habit of seeing movies on a big screen. Award season is the best single tub-thumping phenomenon for anything in the world. How many years can you go without that?”William C. Demille, the president Of The Academy Of Motion Picture Arts And Sciences, handing the Oscar for Best Actress to Mary Pickford for her role in “My Best Girl” and Best Actor to Warner Baxter, right, for “Old Arizona,” in 1929. Hans Kraly, left, received the award for Best Screenplay for “The Patriot.”Keystone-France/Gamma-KeystoneThe Academy Awards were created in 1929 to promote Hollywood’s achievements to the outside world. At its pinnacle, the telecast drew 55 million viewers. That number has been dropping for years, and last year it hit an all-time low — 10.4 million viewers for a show without a host, no musical numbers and a little-seen best picture winner in “Nomadland.” (The film, which was released simultaneously in theaters and on Hulu, grossed just $3.7 million.)Hollywood was planning to answer with an all-out blitz over the past year, even before the awards season. It deployed its biggest stars and most famous directors to remind consumers that despite myriad streaming options, theatergoing held an important place in the broader culture.It hasn’t worked. The public, in large part, remains reluctant to return to theaters with any regularity. “No Time to Die,” Daniel Craig’s final turn as James Bond, was delayed for over a year because of the pandemic, and when it was finally released, it made only $160.7 million in the United States and Canada. That was $40 million less than the 2015 Bond film, “Spectre,” and $144 million below 2012’s “Skyfall,” the highest-grossing film in the franchise.Well-reviewed, auteur-driven films that traditionally have a large presence on the awards circuit, like “Last Night in Soho” ($10.1 million), “Nightmare Alley” ($8 million) and “Belfast” ($6.9 million), barely made a ripple at the box office.And even though Mr. Spielberg’s adaptation of “West Side Story” has a 93 percent positive rating on Rotten Tomatoes, it has earned only $30 million at the domestic box office. (The original grossed $44 million back in 1961, the equivalent of $409 million in today.)According to a recent study, 49 percent of prepandemic moviegoers are no longer buying tickets. Eight percent say they will never return. Those numbers are a death knell for the midbudget movies that rely on positive word of mouth and well-publicized accolades to get patrons into seats.Some believe the middle part of the movie business — the beleaguered category of films that cost $20 million to $60 million (like “Licorice Pizza” and “Nightmare Alley”) and aren’t based on a comic book or other well-known intellectual property — may be changed forever. If viewing habits have been permanently altered, and award nominations and wins no longer prove to be a significant draw, those films will find it much more difficult to break even. If audiences are willing to go to the movies only to see the latest “Spider-Man” film, it becomes hard to convince them that they also need see a movie like “Belfast,” Kenneth Branagh’s black-and-white meditation on his childhood, in a crowded theater rather than in their living rooms.“All of this doesn’t just affect individual films and filmmakers’ careers,” Mr. Galloway said. “Its effect is not even just on a business. It affects an entire art form. And art is fragile.”“Dune” was the only likely best-picture contender with a major theatrical release to gross over $100 million at the box office last year.Chiabella James/Warner Bros.Of the other likely best-picture contenders given a significant theatrical release, only “Dune,” a sci-fi spectacle based on a known property, crossed the $100 million mark at the box office. “King Richard” earned $14.7 million, and “Licorice Pizza” grossed $7 million.“The number of non-genre adult dramas that have cracked $50M is ZERO,” the film journalist and historian Mark Harris wrote on Twitter on Thursday. “The world of 2019, in which ‘1917’ made $160M, ‘Ford v. Ferrari’ made $120M, and ‘Parasite’ made $52M, is gone.”Still, studios are adjusting. MGM is slowing down its theatrical rollout of “Licorice Pizza” after watching other prestige pictures stumble when they entered more than 1,000 theaters. It is also pushing its release in Britain of “Cyrano,” starring Peter Dinklage, to February to follow the American release with the hope that older female moviegoers will return to the cinema by then. Sony Pictures Classics is redeploying the playbook it used in 2021: more virtual screenings and virtual Q.&A.s to entice academy voters while also shifting distribution to the home faster. Its documentary “Julia,” about Julia Child, hit premium video-on-demand over the holidays.Many studios got out in front of the latest pandemic wave with flashy premieres and holiday parties in early December that required proof of vaccination and on-site testing. But so far in January, many of the usual awards campaigning events like screenings and cocktail parties are being canceled or moved to the virtual world. “For your consideration” billboards are still a familiar sight around Los Angeles, but in-person meet-and-greets are largely on hold.Netflix, which only releases films theatrically on a limited basis and doesn’t report box office results, is likely to have a huge presence on the award circuit this year with films like “Tick, Tick … Boom,” “The Power of the Dog” and “The Lost Daughter” vying for prizes. Like most other studios, it, too, has moved all in-person events for the month of January to virtual.“Last year was a tough adaptation, and it’s turning out that this year is also going to be about adapting to what’s going on in the moment,” Michael Barker, a co-president of Sony Pictures Classics, said in a telephone interview last week. He spoke while walking the frigid streets of Manhattan instead of basking in the sunshine of Palm Springs, where he was supposed to be honoring Penélope Cruz, his leading lady in the Oscar contender “Parallel Mothers.”“You just compensate by doing what you can,” he said, “and once this passes, then you have to look at what the new world order will be.” More

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      The Oscars Want Crowd-Pleasers, but Where Are the Crowds?

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      As contenders like “West Side Story” and “Belfast” struggle for audiences, can a blockbuster like “Spider-Man: No Way Home” swing into the Oscar race?After last year’s Oscar ceremony honored a group of small, challenging movies and tanked in the ratings, you can bet that this year, the academy is eager to nominate films that audiences can get excited about. Indeed, this year’s crop of awards movies includes several old-fashioned crowd-pleasers to choose from.There’s just one problem: The crowds are remaining stubbornly hypothetical.Just look at “Belfast.” The Kenneth Branagh-directed family drama, considered a top best-picture contender, has petered out with a domestic box office gross under $7 million. Best-picture winners usually hail from far more successful stock: Among recent winners, only last year’s “Nomadland” made less, and it was released at a time when vaccines were scarce and theaters were just barely beginning to reopen.“King Richard” hasn’t fared much better: Though it was released simultaneously on HBO Max, you’d still expect stronger box office results for an inspirational drama that stars Will Smith as the father of the tennis legends Venus and Serena Williams. Instead, “King Richard” has made just $14.7 million in North American theaters, the lowest gross for a Smith movie in decades.And then there’s Ridley Scott’s “The Last Duel,” which feels like it could have been the biggest hit of a bygone Oscar season. This medieval drama boasts huge stars (including Matt Damon, Adam Driver and Ben Affleck), weighty themes and top-tier production values. Now that it’s available on demand, not a day goes by without someone on my Twitter timeline discovering the film and announcing, “Hey, this is actually pretty good!” Maybe they’re surprised because “The Last Duel” famously bombed during its wide release in October, earning only $10.8 million domestically.Adam Driver, left, and Matt Damon in “The Last Duel,” which in a bygone era might have been the hit of Oscar season.Patrick Redmond/20th Century StudiosIt’s true that many of these Oscar contenders are aimed at older moviegoers, who have proved difficult to lure back to theaters during a prolonged pandemic. A smaller film like “Belfast” used to debut in a handful of cities, carefully building word of mouth with that core demographic as it expanded to new theaters every week. Now, distributors are so skittish about the absence of older audiences that many specialty films are shoved into hundreds of theaters right off the bat, expected to draw huge crowds from scratch.Still, the underwhelming performance of these movies can’t be blamed on older moviegoers alone. Over the past few weeks, “Spider-Man: No Way Home” has earned a staggering $621 million domestically, a total you simply can’t reach without every available demographic turning out in record numbers. If older adults are willing to go see “Spider-Man,” it becomes harder to make the argument that they can’t be wooed at all.Marvel’s rising tide, though, has not lifted any boats: Instead, every other title is drowning. Are audiences really so skittish about seeing the most acclaimed films of the year? Or have these movies simply struggled to make the case that they’re worth watching?I believe the latter issue bedeviled “West Side Story,” which seemed to have so much going for it when it debuted in December: Directed by Steven Spielberg, the movie received rapturous reviews and is adapted from one of the most famous stage musicals of all time. Though “West Side Story” was originally intended to come out last winter, Disney executives delayed this exhilarating film a full year, expecting a four-quadrant smash.They didn’t get it. “West Side Story” made just $10.5 million in its opening weekend and has struggled to reach $30 million in its first month of release. For a movie from Hollywood’s most reliable hitmaker, that is a disastrous result: You’d have to go all the way back to “Empire of the Sun” from 1987 to find a Spielberg movie that did this poorly, and that film didn’t cost north of $100 million, as “West Side Story” did.The usual suspects have come in for blame — the pandemic’s winter surge, the paucity of older moviegoers — but I lay this failure squarely at the feet of the marketing campaign, which missed crucial opportunities. The posters for this romantic musical were oddly grim, and the trailers and TV spots remained way too bashful about selling Spielberg, the movie’s biggest name. The trailers should have emphasized his iconic films like “E.T. the Extra-Terrestrial,” “Jurassic Park” and “Raiders of the Lost Ark,” positioning “West Side Story” as part of an impressive theatrical lineage: The obvious message being, “Those were events worth leaving the house for and this will be, too.”Tom Holland as Spider-Man. Will the box office success of his new film matter to Oscar voters?Sony PicturesUltimately, that may prove to be the most significant lesson of this awards season: If you can’t make your movie feel like a big event, people simply won’t go. It’s clear that the only film this winter that has really managed that feat is “Spider-Man: No Way Home,” and because its astonishing box office returns dwarf everything else in theaters, power players involved with the Marvel-Sony movie have begun making the case that it should be nominated for best picture.Does Spidey have a shot? I’m not so sure: Oscar voters have shown they’re willing to nominate a big blockbuster, but they prefer the kind of impeccably crafted tentpole that can compete in a host of categories: Think of “Black Panther,” which won Oscars for its score, production design and costumes; or “Mad Max: Fury Road,” which prevailed in just about every tech category it was nominated for. This year, “Dune” will be a major player in those below-the-line races, boosting its ultimate bid for best picture, but the flatly shot “Spider-Man: No Way Home” is more of a storytelling and scheduling feat than some sort of artistic stunner.Still, there’s no denying the movie’s huge box office success. If adult dramas continue to underperform as the pandemic sprawls into its third year, they may vanish from cinemas entirely, and the theatrical experience will simply become a high-end way to watch Marvel movies. The Oscars are supposed to forestall that sort of thing: They lend buzz to the smaller, artier films that desperately need it. But if all these nonfranchise crowd-pleasers can’t manage to entice people into theaters on their own, the movies have a bigger problem than just another low-rated Oscars show. More

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      Hollywood Turns Up Star Power in Search of Audiences

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      Boldface names have always mattered at the movies, but a number of recent casts have been full of them. That hasn’t always helped at the box office.LOS ANGELES — On Friday, Netflix began streaming “Don’t Look Up,” a big-budget satire starring Leonardo DiCaprio, Jennifer Lawrence, Tyler Perry, Ariana Grande, Jonah Hill, Meryl Streep, Cate Blanchett and Timothée Chalamet.It sure seemed like a must-watch event, mixed reviews be darned. Casts so ultra-celestial — embarrassments of celebrity riches — don’t come along every day.Except that now they do.One star playing Spider-Man? How quaint. “Spider-Man: No Way Home,” released in theaters on Dec. 17, has three A-listers in Spidey spandex: Tom Holland, Andrew Garfield and Tobey Maguire. “No Way Home,” a runaway hit at the global box office, taking in $1.05 billion for Sony Pictures Entertainment as of Sunday, also stars Zendaya, Jamie Foxx, Benedict Cumberbatch, Alfred Molina, Marisa Tomei, Willem Dafoe and Jon Favreau. About 43 percent of opening-weekend viewers in the United States cited the cast as the reason they bought tickets, according to PostTrak surveys. Twenty percent specifically cited Zendaya.Guillermo del Toro’s latest art film, “Nightmare Alley,” stars Bradley Cooper, Ms. Blanchett, Toni Collette, Mr. Dafoe, Richard Jenkins, Rooney Mara, Mary Steenburgen and David Strathairn. (They have 22 Oscar nominations for acting and three wins among them.) Other recent examples of star ensembles include “The French Dispatch,” “Red Notice,” “House of Gucci,” “The Harder They Fall” and the superhero story “Eternals,” which Disney marketed with 11 names above the title. (Angelina Jolie! Kumail Nanjiani! Salma Hayek!)Angelina Jolie was one of the 11 actors whose names were above the title when Disney marketed “Eternals.”Gareth Cattermole/Getty Images For DisneyIn the months ahead, Universal will release “The 355,” a spy thriller anchored by five female stars, including Lupita Nyong’o, Penélope Cruz and Jessica Chastain. Disney will roll out a starry “Death on the Nile” remake, and Focus Features is preparing “Downton Abbey: A New Era,” which reassembles the franchise’s ensemble cast. Netflix is working on “The Adam Project,” a science-fiction adventure (Ryan Reynolds, Jennifer Garner, Mark Ruffalo, Zoe Saldana, Catherine Keener), and “The Gray Man,” a thriller starring Chris Evans, Ana de Armas, Ryan Gosling, Billy Bob Thornton and Regé-Jean Page of “Bridgerton” fame.“Someday, someone will decide to make one movie with two Batmans — oh, wait, it’s happening,” Terry Press, one of Hollywood’s top marketers, said with signature dryness. She was referring to “The Flash,” a superhero movie from Warner Bros. that is scheduled for late next year; Ben Affleck’s Batman will appear alongside Michael Keaton’s Batman.Explore the Marvel Cinematic UniverseThe popular franchise of superhero films and television series continues to expand. ‘Spider-Man: No Way Home’: The web slinger is back with the latest installment of the “Spider-Man” series.‘Hawkeye’: Jeremy Renner returns to the role of Clint Barton, the wisecracking marksman of the Avengers, in the Disney+ mini-series.‘Shang-Chi and the Legend of the Ten Rings’: The superhero originated in comics filled with racist stereotypes. The movie knocked them down.‘Eternals’: The two-and-a-half-hour epic introduces nearly a dozen new characters, hopping back and forth through time.Taken one film at a time, star amassment is nothing new. “Grand Hotel” (1932), “Thousands Cheer” (1943), “It’s a Mad, Mad, Mad, Mad World” (1963), “The Dirty Dozen” (1967), “The Towering Inferno” (1974) and the entire “Ocean’s 11” franchise come to mind, not to mention Marvel’s recent “Avengers” movies.All of a sudden, though, they are everywhere.Why?“Thousands Cheer,” from 1943, is one in a long line of Hollywood films with a host of stars.Warner Bros. Archives“Stars matter — always have, always will — and Hollywood retreats to them, leans harder on them, when it gets nervous about a wandering audience,” said Jeanine Basinger, a film scholar and the author of Hollywood histories like “The Star Machine,” which examines the old studio system. “Stars are insurance — for studio executives who want to keep their jobs, certainly, but also for viewers: ‘Is this movie going to be worth my time and money?’”Describing Hollywood’s customer base as “wandering” is rather kind. AWOL might be more apt.The pandemic seems to have hastened a worrisome decline at the box office for bread-and-butter dramas, musicals and comedies — everything except leviathan fantasy franchises and the occasional horror movie. “Spider-Man: No Way Home” collected $260 million in the United States and Canada on its opening weekend. Total ticket sales for the two countries totaled $283 million, according to Comscore. That means “No Way Home” made up 92 percent of the market. “Nightmare Alley,” which was released on the same weekend, played to virtually empty auditoriums. It took in $2.7 million.The vast majority of opening-weekend ticket buyers for “No Way Home” were under the age of 34, according to Sony.Between Friday and Sunday, the Spider-Men remained the biggest domestic draw, taking in roughly $81.5 million. The animated “Sing 2” (Universal-Illumination) was second, with $23.8 million in ticket sales. Warner Bros. failed to generate much interest in “The Matrix Resurrections,” which took in a feeble $12 million in third place; it was also available on HBO Max.“The King’s Man” (Disney), the third movie in Matthew Vaughn’s action-comedy series, collected $6.4 million, a result that one box office analyst described as a franchise “collapse.” (“American Underdog,” a faith-based sports drama from Lionsgate and Kingdom Story Company, managed $6.2 million on Saturday and Sunday alone.)“Spider-Man: No Way Home” collected $260 million in the United States and Canada on its opening weekend.Jordan Strauss/InvisionStreaming services have picked up a big portion of the audience, particularly older people. But competition among the services has grown extreme, with Netflix, Hulu, Disney+, Amazon Prime Video, Paramount+, Apple TV+, HBO Max, Peacock, Hallmark Movies Now, BritBox and dozens more fighting for subscriber growth. Stars help: Netflix is writing megachecks for A-list actors ($30 million to Mr. DiCaprio for “Don’t Look Up”) and ensemble franchises ($465 million for two “Knives Out” sequels).“Stars matter more than ever,” said Bryan Lourd, the Creative Artists superagent who orchestrated the “Knives Out” deal. “When stars meet material that is their fastball, it cuts through all the noise.”There are other explanations for the barrage. In a severely disrupted marketplace, stars are seeking safety in numbers; no one person can be held responsible for failing to deliver an audience, as with “Nightmare Alley.” Movie marketing has also changed, becoming less about carpet-bombing prime-time TV with ads and more about tapping into social media fan bases. Ms. Grande has 284 million Instagram followers. (Pity Mr. DiCaprio and Mr. Holland, with only about 50 million apiece.)Ms. Basinger, who founded Wesleyan University’s film studies department, noted that individual star power has faded. Studios have become fixated on intellectual property — pre-existing franchises and characters. As a result, there has been less of a need to manufacture new stars and keep the older ones burning hot; Iron Man, Dominic Toretto, Wonder Woman and Baby Yoda are the stars now.“In the old days, movie stars were the brands,” she said. “They reached the whole audience. Not a slice of the audience. Everybody. But that all fell apart. Now, it’s about adding up niches.”In other words, few stars remain bankable in and of themselves, requiring Hollywood to stack casts with an almost absurd number of celebrities. Flood the zone.And don’t forget Hollywood’s favorite game: Follow the leader. “The Avengers: Endgame,” which packed its cast with Robert Downey Jr., Don Cheadle, Chris Hemsworth, Scarlett Johansson, Chadwick Boseman, Jeremy Renner, Paul Rudd, Elizabeth Olsen and a dozen other boldface names, became one of the highest-grossing movies of all time in 2019. On a much different scale, an all-star remake of “Murder on the Orient Express” in 2017 was also a box office winner.“It’s trendy at the moment,” Tim Palen, a producer and former studio marketing chief, said of what he called an “all skate” approach to casting. “Not new but certainly symptomatic of the battle for attention that’s raging.” More

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      ‘Spider-Man: No Way Home’ Breaks Franchise Records and Brings Hope to Box Offices

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      After nearly two years of lackluster box office sales for theatrical releases, Spidey breaks through to do what superheroes are supposed to do.LOS ANGELES — For nearly two years, ever since the pandemic brought moviegoing to a halt, Hollywood has been consumed with a creeping dread. What if the movies never bounce back? What if the naysayers writing big-screen epitaphs are right?So the sense of relief — elation — that washed through the movie capital over the weekend, as “Spider-Man: No Way Home” arrived to sensational ticket sales, was palpable. “Have you seen The Daily Bugle headline?” Thomas E. Rothman, Sony’s movie chairman, said by phone, referring to the tabloid newspaper in the Spider-Man comics. “Spidey Saves the Day!”“No Way Home” collected an estimated $253 million at theaters in the United States and Canada, according to Comscore, which compiles box office data. Not only did more than 20 million people leave their homes to see a blockbuster movie, prying themselves away from their streaming services, but they faced down the Omicron variant to do it — a reflection, box office analysts said, of the film’s novel “multiverse” storytelling, a pent-up desire to be part of a big cultural moment, and, perhaps, weariness with the impingement of the pandemic on their lives.It was the highest opening-weekend result in the 19-year history of the eight-film, live-action Spider-Man franchise. And it was the third-highest in the overall Hollywood history books, behind “Avengers: Endgame” ($357 million) and “Avengers: Infinity War” ($258 million).Some theaters in the New York area, where infection rates have been skyrocketing, played “No Way Home” to sold-out crowds. In contrast, Omicron has cast a shadow on numerous other cultural offerings, from the Rockettes’ canceling the remainder of their holiday run to Broadway shows’ missing performances to an abrupt decision by “Saturday Night Live” to forgo a live audience.Explore the Marvel Cinematic UniverseThe popular franchise of superhero films and television series continues to expand. ‘Spider-Man: No Way Home’: The web slinger is back with the latest installment of the “Spider-Man” series.‘Hawkeye’: Jeremy Renner returns to the role of Clint Barton, the wisecracking marksman of the Avengers, in the Disney+ mini-series.‘Shang-Chi and the Legend of the Ten Rings’: The superhero originated in comics filled with racist stereotypes. The movie knocked them down.‘Eternals’: The two-and-a-half-hour epic introduces nearly a dozen new characters, hopping back and forth through time.No movie has managed more than $90 million in domestic opening-weekend sales since “Star Wars: The Rise of Skywalker” in 2019, according to Comscore. (Sony-produced “Venom: Let There be Carnage” collected $90 million over its first three days in October. Like “No Way Home,” the “Venom” sequel played exclusively in theaters, with no simultaneous streaming option.)“We can legitimately say that we’re in recovery mode,” Mark Zoradi, chief executive of Cinemark, one of North America’s largest multiplex chains, said by phone. He added, “This is a major shot in the arm. I think it’s going to propel a satisfying Christmas season.” Cinemark, which, like other chains, has implemented wide-ranging safety protocols, said on Friday that “No Way Home” delivered the company’s biggest opening-night gross ever.IMAX’s chief executive, Richard L. Gelfond, called “No Way Home” ticket sales “an emphatic reminder of the unique power of the theatrical experience.” IMAX had its best weekend since 2019.“No Way Home,” directed by Jon Watts and re-teaming Tom Holland as Peter Parker and Zendaya as MJ, collected an additional $334.2 million overseas, according to Sony. The studio said the film’s $587.2 million worldwide total was a record for its primary division, Columbia Pictures, which was founded in 1918.“No Way Home” cost Sony and Disney at least $200 million to make, not including the price of a megawatt marketing campaign.Movie theaters continue to face enormous obstacles, of course, not the least of which is the Omicron coronavirus variant, which has prompted a global surge of infections and tightened safety measures. “The ‘Spider-Man’ numbers are sensational, but until Covid recedes and is considered something like the flu, the business is not out of the woods,” David A. Gross, who runs the film consultancy Franchise Entertainment Research, said in an email.Look no further than “Nightmare Alley,” a lavish noir thriller with an all-star cast that arrived in 2,145 North American theaters on Friday. It collected a disastrous $3 million, a result that Mr. Gross called “a reminder of the parts of the business that are still broken.” Directed and co-written by Guillermo del Toro, “Nightmare Alley” cost Searchlight Pictures, which is owned by Disney, an estimated $60 million to make.Movies aimed at older moviegoers — “Nightmare Alley,” “West Side Story,” “King Richard,” “The Last Duel” — have been struggling at the box office, held back in part because older women, in particular, remain concerned about the coronavirus, analysts say. In addition, audiences do not seem to be in the mood for dark and dour, and “Nightmare Alley” is pitch black.The long-brewing concern that superhero sequels and other fantasy spectacles are pushing more modest films out of theaters gained another proof point over the weekend. Steve Buck, the chief strategy officer for EntTelligence, a research firm, said that “No Way Home” represented 90 percent of film attendance overall; 62 percent of the seats at North American cinemas were dedicated to the movie, which played in 4,336 domestic locations.Ticket buyers gave “No Way Home” a rare A-plus grade in CinemaScore exit polls, an indication that word of mouth will be strong and the film will continue to generate large sums in the weeks to come. The stretch between Christmas and New Year’s Day is traditionally the busiest moviegoing period of the year.Like the “Avengers” movies, “No Way Home” features characters and story lines pulled together from multiple prior movies, turning the film into a can’t-miss event for fans. “No Way Home” finds Peter Parker enlisting Doctor Strange’s help. But a spell goes terribly wrong, tearing a hole in the universe that releases — spoiler alert — villains and Spideys from earlier films. The cast includes Tobey Maguire, Andrew Garfield, Jamie Foxx, Alfred Molina and Willem Dafoe, who returns as the Green Goblin.“This is a radical approach to a superhero movie, one never tried before, and fans are responding to that creative risk,” Rothman said. “To succeed in this marketplace, movies must be great. Not good — great.” More

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      ‘Encanto’ Reaches No. 1, but Moviegoers Are Tough to Lure Back

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      No simultaneous streaming: “Encanto” or “House of Gucci” could only be seen in theaters this weekend. Even still, some viewers stayed home.Hollywood has stopped running from the pandemic: For the first time since March 2020, movie theaters had a wide array of new films for exclusive screening over the holiday weekend. And studios did not hedge their bets by offering simultaneous streaming options. To see the gloriously reviewed “Encanto,” the campy crime drama “House of Gucci” or the latest installment in the “Resident Evil” science-fiction action franchise, you had to leave the sofa, just like in the old days.But some moviegoers are proving very difficult to lure back.“Encanto,” an original Disney animated musical about a gifted family in Colombia, took in $40.3 million at 3,980 theaters in North America between Wednesday and Sunday. That total, which was enough for No. 1, equated to about 3.7 million patrons, or about 35 percent of the available seats, according to Steve Buck, the chief strategy officer for EntTelligence, a research firm. Ticket buyers gave the film an A grade in CinemaScore exit polls.In wide release outside the United States, with the notable exceptions of China and Australia, “Encanto” collected an additional $29.3 million. “It may take some time for people to discover ‘Encanto’ through word of mouth and reviews,” Disney said in a results email on Sunday, referring to audiences overseas, where the weekend was not a holiday. News of the Omicron variant may have dented European turnout, box office analysts said.Disney had hoped that the family audience was finally ready to return to theaters on a vast scale for “Encanto.” DisneyDisney, which spent roughly $175 million to make “Encanto,” not including tens of millions in marketing costs, had hoped that the family audience was finally ready to return to theaters on a vast scale. Children as young as five became eligible for coronavirus vaccinations in the United States on Nov. 2. For the first time this year, Disney did not send reporters a prerelease advisory about poor market conditions.“This is a fair opening by pandemic standards, and a weak opening by Disney historical standards,” David A. Gross, who runs the film consultancy Franchise Entertainment Research, said in an email on Sunday.“Encanto” features songs by Lin-Manuel Miranda, whose music helped Disney’s animated “Moana” sell $82.1 million in tickets during the five-day Thanksgiving period in 2016. In part because studios have routed animated films away from theaters and toward streaming services — Pixar’s “Luca” played exclusively on Disney+ in the United States over the summer — the genre accounts for one of the bigger pieces of the box office that has been lost during the pandemic. In 2019, animated wide releases collected $4.6 billion worldwide. Mr. Gross estimated that animation will finish this year with about $1.65 billion in ticket sales, a decline of about 64 percent.Lady Gaga in the crime thriller “House of Gucci.”Metro Goldwyn Mayer Pictures/United ArtistsDomestic ticket sales for “Encanto” nonetheless set a pandemic-era record for an animated film. That glory is somewhat hollow, given that every other major animated film since March 2020 has been released simultaneously in theaters and on streaming services. (They have included “The Boss Baby: Family Business” from Universal and “Paw Patrol: The Movie” from Paramount.) “Encanto” is scheduled to arrive on Disney+ on Dec. 24.The ultimate performance of “Encanto,” both in theaters and on Disney+, is likely to inform Disney’s release plans for animated films well into the coming year. “Most of the franchises that we’ve had at the Walt Disney Company have been built through the theatrical exhibition channel of distribution,” Bob Chapek, Disney’s chief executive, told analysts on an earnings-related conference call on Nov. 10. “At the same time, we’re watching very, very carefully different types of movies to see how the different components of the demographics of that market come back.”Five Movies to Watch This WinterCard 1 of 51. “The Power of the Dog”: More

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      James Bond Returns and Theaters See Reason for Hope

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      “No Time to Die” has taken in more than $300 million worldwide. The overall box office remains fragile, however, and the future for films that aren’t part of big-budget franchises is unsure.LOS ANGELES — Movie theaters are finally bouncing back from the pandemic, with solid turnout over the weekend for the latest James Bond spectacle, “No Time to Die,” giving Hollywood its third box office success in the span of a month. For coronavirus-battered multiplex chains, it’s reason for a celebratory martini.But the box office is still extremely fragile, analysts say, and one of the doomsday scenarios about the pandemic’s lasting impact on theatergoing has been coming true: The only movies attracting sizable attention in cinemas are big-budget franchise films. The audience for smaller dramas and comedies seems — at least for now — to be satisfied with home viewing, either buying films through video on demand or watching them on streaming services.“Superhero, action and horror movies are performing well in theaters, particularly when they are offered exclusively and not simultaneously available to stream,” said David A. Gross, who runs Franchise Entertainment Research, a film consultancy. “But parts of the business remain down. Dramas, character-driven and art-house movies were under pressure before the pandemic, and the bar is going to be even higher now.”“No Time to Die,” billed as the 25th installment in the Bond franchise and with Daniel Craig in his fifth and final turn as 007, took in an estimated $56 million from 4,407 theaters in the United States and Canada, according to Comscore. In partial release overseas, “No Time to Die” collected an additional $257 million, according to Metro-Goldwyn-Mayer and its overseas distribution partner, Universal Pictures International. (Amazon bought MGM for $8.5 billion this year.)“No Time to Die,” featuring Daniel Craig’s final turn as James Bond, was originally scheduled to come out in April 2020.Philip Cheung for The New York TimesBecause of the pandemic, more moviegoers have been holding off on ticket-buying decisions until the last minute, analysts say, making it difficult for studios to predict how a movie will perform. Going into the weekend, domestic estimates for “No Time to Die” ranged from $36 million to more than $70 million, depending on what research firm was doing the prognosticating. The film’s franchise predecessor, “Spectre,” took in $70.4 million in North America over its first three days in 2015.“No Time to Die,” which received strong reviews and an A-minus grade from ticket buyers in CinemaScore exit polls, was the first major movie to be affected by the pandemic. It was originally scheduled to roll out in theaters in April 2020. MGM and the London-based producers who control the franchise, Barbara Broccoli and Michael G. Wilson, pushed back the release to November 2020 and then again to this month.Theaters keep roughly 50 percent of total ticket sales, which means the expensive “No Time to Die” is unlikely to turn a profit for MGM. The film cost an estimated $250 million to make and a further $150 million to market worldwide. But the film sold enough tickets over its first three days in theaters to qualify as a success, in part because of interest from older ticket buyers, who have been avoiding theaters over coronavirus concerns.About 36 percent of the weekend audience in North America was over the age of 45 and roughly 57 percent was over 35, according to Erik Lomis, president of distribution at United Artists Releasing, an MGM affiliate. Mr. Lomis said that exit polls indicated that 25 percent of ticket buyers had not been to a theater in 18 months.“That is a very big deal that shows the power of Bond,” Mr. Lomis said. “This movie is going to remind a lot of people how fun it is to go to the movies, and that will hopefully help the whole industry. We need a more mature audience to return.”Greg Durkin, the founder of Guts and Data, a film research firm, said that “No Time to Die” had a “fantastic” opening weekend, “especially given the audience composition and how older moviegoers have been more hesitant to return to theaters.” Mr. Durkin estimated that, without the pandemic, “No Time to Die” would have opened to about $62 million in domestic ticket sales.“No Time to Die” arrived after the superhero sequel “Venom: Let There Be Carnage” (Sony) generated $90 million at North American theaters between Oct. 1 and 3 — the highest opening weekend of the pandemic era. The global total for “Let There Be Carnage” now stands at $186 million. Another superhero movie, “Shang-Chi and the Legend of the 10 Rings” (Disney-Marvel) sold about $75 million in tickets over its first three days in theaters in early September, setting a Labor Day weekend record (pandemic or otherwise). It has since collected $400 million worldwide.“Venom: Let There Be Carnage” also had big ticket sales in its opening weekend this month.Sony Pictures Entertainment, via Associated PressBut films that are not fantasies or part of existing franchises have been struggling, adding to worries that cinemas in the post-pandemic era will offer much less variety. The concern is that old-line studios will reroute most dramas, comedies, documentaries and foreign films to streaming services, as they have been doing during the pandemic, leaving cinemas to become even more of a movie-as-theme-park-ride business.Recent theatrical disappointments have included “Dear Evan Hansen,” a big-screen adaptation of the Broadway musical; “The Eyes of Tammy Faye,” about the overly emotive televangelist Tammy Faye Bakker; “Respect,” an Aretha Franklin bio-musical starring Jennifer Hudson; and the art-house drama “Blue Bayou.” Clint Eastwood’s latest film, “Cry Macho,” and the period mob drama “The Many Saints of Newark” both arrived to muted ticket sales, in part because Warner Bros. released them simultaneously in theaters and on the HBO Max streaming service.So far this year, the art film distributor Magnolia Pictures has released 17 films that have collected roughly $1 million at the North American box office combined, according to the database IMDb Pro. In 2019, Magnolia released 16 films that generated about $6 million.The next weeks and months will either add to worries or ease them, as studios begin to release a more steady stream of non-franchise films, including sophisticated offerings with Oscar aspirations. “The Last Duel,” a historical drama directed by Ridley Scott and starring Ben Affleck, Matt Damon, Jodie Comer and Adam Driver, will roll out exclusively in theaters on Friday. “The French Dispatch,” directed by Wes Anderson and featuring an all-star cast, is scheduled for exclusive theatrical release on Oct. 22.“We need studios to release a wider range of movies,” said Patrick Corcoran, a spokesman for the National Association of Theater Owners, which represents 35,000 movie screens in the United States. “Right now, theaters are like grocery stores where you can only buy steak,” he continued, referring to effects-driven spectacles. “People also want cereal. They also want fresh fruit and vegetables.” More

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      James Bond Saved the World, but Can He Rescue U.K. Movie Theaters?

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      The 25th installment of the Bond franchise has brought record-breaking numbers of people back to British movie theaters, but pressures on the industry continue.LONDON — By the time the 25th James Bond movie, “No Time to Die,” premiered to an audience of stars, members of the royal family and key workers here last week, it seemed to have the full weight of Britain’s movie theater industry on its shoulders.The industry has endured 18 months of on-and-off closures while desperately trying to avoid running out of cash as Hollywood studios delayed would-be blockbusters because of coronavirus restrictions overseas, and sent movies to streaming platforms, sometimes bypassing a theatrical release entirely.Expectations and hopes for “No Time to Die,” therefore, were high: Daniel Craig’s two previous Bond films, “Skyfall” and “Spectre,” are the second and third highest-grossing films ever at the British box office, and the franchise is a beloved — if sometimes bemoaned — fixture in British cultural life.“We’ll look back on Bond as being a watershed moment for the industry,” said Tim Richards, the founder and chief executive of Vue, the third-largest movie theater chain in Britain.At the Vue theater in the West End of London, branded popcorn for opening night.Jeremie Souteyrat for The New York TimesTheaters were full for the 25th Bond film.Jeremie Souteyrat for The New York TimesA moviegoer dressed up in honor of the suave spy, sipping Champagne.Jeremie Souteyrat for The New York TimesBut with pressure from streaming services and the financial toll of the pandemic still in play, it remains to be seen in what direction this watershed moment will take the British movie theater industry in the longer term.After a thrice-delayed release, “No Time to Die” has successfully ushered people back into theaters. Over the opening weekend — from Thursday through Sunday — it made £26 million, or $35 million, at the box office, not just breaking pandemic records, but also surpassing the opening weekends of the two previous Bond films. This puts it in the top five opening weekends for movies in Britain ever, according to data from the British Film Institute.Across the country, movie theaters made a spectacle of the 163-minute, $250 million-budget film. Some London big chain theaters scheduled dozens of screenings a day, and others hosted live music to entertain viewers as they waited. There were opening night parties, which encouraged viewers to dress up in black tie for cocktails and canapés at £50, or $68, a person.Jack Piggott, 31, was among the first to watch the film at the 0:07 a.m. screening at the Curzon in Mayfair, part of a small chain of movie theaters, which was for the first time putting on midnight premieres. Not only is Bond a major moment in British film, it’s also Craig’s last outing as the spy and “you might as well go all in,” he said on Thursday as he waited for the movie to start.Despite the late hour, the lure of Bond pulled in passers-by like Canset Klasmeyer, who made an impromptu decision to see the film even though she had tickets booked for Monday. “It’s a big event,” she said.Even as ticket sales rise, there are many challenges, and Richards doesn’t expect Vue to be back to where it was in 2019 until late 2023.Some of London’s big chain theaters scheduled dozens of screenings a day.Jeremie Souteyrat for The New York TimesAcross the industry, British theaters will have to find ways to recover from the financial blow of the past 18 months, which saw them take on heavy loads of debt or ask shareholders for cash. It’s still unclear how much the pandemic might permanently change consumer behaviors, as people reconsider what types of leisure experiences they want to have outside their homes.And critically, the influence of streaming has fundamentally changed the industry as studios make big budget films available sooner through on-demand services. For years, movie theaters enjoyed a period of screening exclusivity that lasted about three months. That’s being cut in half by recent negotiations as streaming services balloon.In the two years before the pandemic, British movie theaters were experiencing their best years since the early 1970s, thanks to a flow of big budget films, as well as major investments into recliner seating and high-tech sound systems. Stopped in their tracks by lockdowns, companies tried to stem the outflow of cash by furloughing staff members and deferring rent payments.At the end of August 2020, during an interval in Britain’s lockdown, Christopher Nolan’s “Tenet” was released in cinemas. It was just a fleeting moment of hope. Not long after that, as restrictions tightened, S&P Global downgraded the credit ratings of Vue and Cineworld, Britain’s largest movie theater chain — which also owns Regal Cinemas in the United States — and gave them a negative outlook. And the pandemic dragged on.It has been a painful time for all, including independent movie theaters like Peckhamplex, a southeast London institution that sells tickets for just £5. It used almost all of the government support on offer, including furlough, tax referrals and a grant for independent movie theaters, according to John Reiss, the chairman of Peckhamplex.But to stay afloat the movie theater also spent money that had been painstakingly set aside for more than a decade for major refurbishments, and it could take another year for the movie theater to return to prepandemic sales, Reiss said.At the Odeon theater in London’s West End, people queued to get into opening night screenings of “No Time to Die.”Jeremie Souteyrat for The New York TimesFor some moviegoers, evening wear wasn’t enough: they also donned masks of Léa Seydoux and Daniel Craig, who star in the film.Jeremie Souteyrat for The New York Times“It’s a big event,” said one viewer who saw the film on opening night.Jeremie Souteyrat for The New York TimesBond has given a meaningful boost to the industry — in one weekend it eclipsed the total box office earnings for the previously highest-grossing film of the pandemic, “Peter Rabbit 2: The Runaway” — but “No Time to Die” is still just one film. The theater industry’s credit ratings and outlook are “very unlikely to change based on the great success of any particular movie release,” said Abigail Klimovich, a credit analyst at S&P Global. There is still an uncertain path to recovery for movie theater earnings, she said.Among the hurdles is the virus itself, which is especially troubling as the days get colder and it gets harder to keep physically distant. Britain has a high vaccination rate, but daily case numbers are averaging more than 30,000. At the same time, many households are expected to face a squeeze on their incomes from high energy prices, rising inflation and cuts to benefits and other income support.For Philip Knatchbull, the chief executive of Curzon, change in the industry couldn’t come soon enough. “There’s an existential threat to cinema generally, as we know it,” he said.For one, independent cinema has long been pushed out of many large movie theaters that had to make room for the long releases of big-budget films, Knatchbull said.Curzon has a different model, in which 14 plush movie theaters are just one of three strands of the business. It’s also a film distributor, releasing a catalog of predominantly independent and foreign language films, including Bong Joon Ho’s “Parasite,” in Britain. And for the past decade, it has embraced streaming with its own on-demand service.Soon Knatchbull hopes to be offering movies on the Curzon on-demand service from other distributors like Sony, Paramount and Universal.Amid all of this upheaval, Vue’s Richards sounds relatively relaxed. The old exclusivity period was “prehistoric,” he said, adding that he hopes the new 45-day release window will encourage streaming services to release more of their movies in theaters.“I know it’s clichéd, but I do believe we are about to enter into a second golden age of cinema,” he said. Several factors are coalescing here: The audience has returned, there is a promising slate of new and delayed films to be released over the next year and having an exclusive, albeit, shorter release window works, Richards said.Knatchbull, speaking from Curzon’s more disruptive position in the industry, also seems optimistic. “During the pandemic, all the changes I anticipated happening over maybe over a five-year period were just accelerated,” he said.Now, he said, there’s “a lot of experimentation, a lot of hurt, a lot of anger, a lot of opportunity from different parts of the film industry.” More

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      Why 'Shang-Chi' Isn't a Hit in China

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      Marvel’s first Asian superhero movie has yet to be released in the mainland amid fierce debate over its back story and star.Marvel released “Shang-Chi and the Legend of the Ten Rings” with China in mind. Simu Liu, the film’s Canadian lead actor, was born in China. Much of its dialogue is in Mandarin. The cast includes Tony Leung, one of the biggest Chinese-speaking movie stars in history.The studio’s first Asian superhero movie is a hit, drawing praise and ticket sales in East Asia and other global markets. Perhaps the only place where the movie has not been well received — in fact, it has not been received there at all — is mainland China.Disney, which owns Marvel, has yet to receive clearance from Beijing’s regulators to show the film in the vast but heavily censored movie market. While the reasons aren’t clear, “Shang-Chi” may be a victim of the low point in U.S.-China relations.China is also pushing back against Western influence, with increasingly vocal nationalists denouncing foreign books and movies and the teaching of English. They have even criticized Mr. Liu for his previous comments about China, which he left in the mid-1990s, when he was a small child.Lack of access to the world’s largest movie market could limit how much money the film makes. But in other parts of Asia, the movie has been greeted warmly by audiences for how it depicts a Chinese superhero burdened by a racist back story.“I was really expecting the movie to be racist,” said David Shin, a Marvel fan in Seoul. “I was surprised at how well they touched upon Asian culture.” Simu Liu in a scene from the movie.Jasin Boland/Disney-Marvel Studios, via Associated PressWorldwide, the movie has earned more than $250 million, all but guaranteeing audiences will be seeing more of Shang-Chi, the title character. Big sales in Asia helped: “Shang-Chi” earned more than $23 million in the Asia Pacific region and debuted at the top of the charts in South Korea, Japan, Taiwan and Singapore. It also set an industry record for a September weekend debut in Hong Kong.The movie is a retelling of the story of a little-known Marvel character created in 1973 — 16 years before Mr. Liu was born — and updated for today’s audiences. It centers on Shang-Chi, a young man working as a valet who is reluctantly drawn into his father’s deadly criminal organization, known as the Ten Rings.The group is named after the magical rings that Shang-Chi’s father, Xu Wenwu, wears on his wrists and that give him destructive power that have helped him destroy and conquer empires.Xu Wenwu is played by Mr. Leung, a legend in Hong Kong cinema. His role in the film was pivotal in attracting Hong Kong audiences to the theaters, said Kevin Ma, a film industry observer and writer from Hong Kong.Tony Leung, a legend in Hong Kong cinema, plays Shang-Chi’s father.Marvel Studios/Disney-Marvel Studios, via Associated Press“It’s hard to imagine anyone who watches Hong Kong films to not know who he is,” Mr. Ma said, adding that Mr. Leung was used as the central figure in advertisements for the film in the Chinese city.To reshape the comic-book character to appeal to Asian and Asian American audiences, Marvel put the movie in the hands of Destin Daniel Cretton, a Japanese American director. In addition to Mr. Liu and Mr. Leung, the cast includes Michelle Yeoh, another major star in Asia, and Awkwafina, the Asian American actor and comedian.The strong showing by “Shang-Chi” comes after a wave of financial and critical success for recent films with Asian casts and production crews, like “Crazy Rich Asians,” “Parasite” and “The Farewell.”But for blockbusters, mainland China is the major market to win. So far this year, its theaters have reaped $5.2 billion in ticket sales, according to Maoyan, which tracks Chinese box office results. Disney has submitted the movie for release there.The director Destin Daniel Cretton, left, and Mr. Liu, far right, on the set. Jasin Boland/Marvel StudiosDespite its absence, the film has generated spirited debate on the Chinese internet. Global Times, a nationalist tabloid controlled by the Communist Party, published commentary that cited the racist origin of the character.Readers of Shang-Chi comic books in the 1970s saw Asian faces colored in unnatural oranges and yellows. They saw the main character shirtless and shoeless, spouting “fortune-cookie platitudes in stilted English,” The New York Times noted recently. And then there was Shang-Chi’s father in the comics: He was named Fu Manchu and caricatured as a power-hungry Asian man, an image that harks back to the stereotypes first pressed upon Asian immigrants a century ago.“How can Chinese people be insulted like this,” the Global Times commentary asked, “while at the same time we let you take our money?”Some critics in China have also pointed to Mr. Liu’s previous comments about China. One nationalist account on Weibo, the popular social media platform, posted several screenshots from a previous interview with Mr. Liu in which he talked about how his parents left “Third World” China where people “were dying of starvation.” (The video is no longer online. A spokeswoman for Disney declined to comment on the remarks.)Mr. Liu has been critical of China before. In 2016, when he was starring in the television show “Kim’s Convenience,” he wrote on Twitter, “I think countries that try to censor and cover up dissenting ideas rather than face them and deal with them are out of touch with reality.” When a Twitter user replied, “sounds like America,” Mr. Liu responded: “I was referring to Chinese gov’t censorship. It’s really immature and out of touch.”Others, including some who said they had seen the movie, leapt to its defense.“There is nothing wrong with the film and half of its dialogue is in Mandarin Chinese,” wrote a Weibo user. “Those who said it insulted China before were too irresponsible.”A marquee for the movie in Los Angeles.Kevin Winter/Getty ImagesStill, the movie has found some resonance with Chinese audiences who have managed to see the film. Jin Yang, 33, a Chinese film producer based in Beijing, praised the film after watching it in a theater in Hong Kong, which despite its own rising censorship operates under different rules.“It’s a bit regretful that the film has not been released in mainland China,” Ms. Yang said. “It’d be great if Chinese audiences could see this film that combines Chinese and Western cultures so well.”Debate about “Shang-Chi” predated the movie’s release, as China’s voluble online audience debated Mr. Liu’s looks, an argument that the actor himself noted with amusement. Some claimed to see a passing resemblance to a young Xi Jinping, China’s top leader, leading to Photoshopped images that others predicted might hurt its chances to pass muster with Chinese film regulators.The trouble in China may have unintentionally helped sales in other markets in Asia, where Beijing’s increasing bellicosity with its neighbors has hurt public perceptions of the country.“I thought that the movie might not be well received in South Korea because of the protagonist being Chinese,” Kim Hanseul, 31, a Marvel fan in Seoul, said. But, he said, the movie’s absence in China “has actually led to more Koreans watching the film.”The movie’s fans said they hoped Chinese audiences would be able to see it eventually.“It’s amusing,” said Ms. Yang, the film producer, “that it’s Americans’ turn to read subtitles in a Marvel film.” More