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      in Music

      Broadway Is Back. Here’s What It’s Like for Theatergoers.

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      Seeing theater these days can involve waiting in lines to show proof of vaccination and getting rapid coronavirus tests for young children. Many fans seem undeterred.The long-awaited return of Broadway has brought back many familiar preshow rituals — and also spurred a few that are new. One takes place a few hours before curtain time in middle of Times Square, under a canopy with a sandwich board sign proclaiming: “Broadway Show Testing Site.”It is there that some of the most dedicated theatergoers in the city — children under 12 who are ineligible for the vaccines theaters require — are taken by their parents to submit to nasal swabs so they can get the negative coronavirus test results they need to see shows.Remy Keller, a 5-year-old from Chicago who needed a test so she could see “The Lion King,” was among a crowd there on a recent Saturday, bracing herself for the swab. There were a few tears.“There’s a lot of things we all have to do to minimize the effects of the virus on vulnerable people; I’m not saying I’m not willing to jump through the hoops, but why are we putting the kids through all this?” her mother, Avery Keller, said, noting that her daughter has already had to be tested dozens of times for school. “I think we’ve got to really weigh the mental health impacts of this on our children.”The return of live performance — on stages from Broadway to Carnegie Hall to Lincoln Center to the Brooklyn Academy of Music — after the long shutdown has been a cause for celebration for culture-starved theatergoers and music and dance lovers. But as with so many things in the age of the coronavirus, coming back has entailed a few adjustments: the ability to deftly juggle proofs of vaccination and photo IDs and tickets to get inside; preshow announcements that now urge people to keep their cellphones off and their masks on; and the absence of intermissions at some concerts and dance performances.Najah Hetsberger, 21, who returned to Broadway on a recent weeknight to see a show for the first time since before the pandemic shutdown in March 2020, was delighted to find that her fellow theatergoers were actually doing what they had been told.Some of the most dedicated theatergoers in the city are children under 12, who must get coronavirus tests to see Broadway shows since they are not yet eligible for the vaccines.John Taggart for The New York Times“I didn’t see anyone with their mask down, even below their nose,” she said after emerging from a performance of the play “Chicken & Biscuits.” “Everyone was following directions. I think people know, and want theater to come back and stay.”Theaters have grown more adept at swiftly managing the lines of people waiting to get in. In most cases, people get their vaccine status checked first, then move more briskly through security and into the theater, where ushers scan their tickets. Still, it pays to get to the theater a little early these days: The checks do sometimes result in delays, and some music and dance companies have had to hold their curtains a few minutes to give the people waiting in line extra time to get inside.Once inside a venue, other changes await. In the minutes leading up to performances of “American Utopia,” the David Byrne concert show, ushers stroll up and down the aisles of the St. James Theater with poster-size signs that urge: “Please Mask Up.” The usual preshow announcements admonishing people to turn off their cellphones now also have other business to attend to. “God told me to tell you to keep your mask on,” ran the radio-style announcement at a recent performance of “Chicken & Biscuits.” “He did, so don’t question it.”And, at a recent performance of “The Lehman Trilogy,” the audience chuckled knowingly at a newly written line about the flu pandemic of 1918 and the ensuing “protests in San Francisco, against the wearing of masks.”In interviews, theatergoers almost universally agreed that they were willing to tolerate longer, slower lines, wear masks for hours on end and take their children to get properly timed coronavirus tests if that was what it took to see live theater again.“I feel comfortable and safe because I know everyone here had to show proof of vaccination or a negative test,” said Heather Teta, of New York, who came to “The Lion King” with her 9- and 6-year-old daughters. “They have negative tests and are all masked. We’ll do whatever we need to do to get back.”In interviews, theatergoers agreed that they were willing to tolerate longer, slower lines and wear masks to see live theater again. A crowd waited in line at the TKTS booth in Times Square recently for discounted tickets.John Taggart for The New York TimesBroadway and union officials say that the reopening has been free of the sort of dramatic dust-ups some flight attendants have experienced while trying to enforce masking rules on planes. “Thankfully, so far so good,” said Carol Bokun, the theatrical business representative with IATSE Local 306.Disney Theatrical Productions shared survey data collected from people who attended “The Lion King” that appeared to suggest that the testing requirements for children had not been a major deterrent. The self-reported data showed that 29 percent of parties attending the show so far this fall had included children, an increase from 21 percent in late 2019, before the pandemic shutdown.When it comes to snacks and drinks, theaters are taking various approaches. Several Broadway theaters now offer concessions — including “featured cocktails” that can run to $22 a pop — and allow people to lower their masks briefly while eating or drinking. Other venues have yet to reopen their food and beverage service, reluctant to encourage any masklessness at all. The Metropolitan Opera has closed most of its concession areas, but its bar in the airiest section of the Grand Tier is now open, along with its restaurant. To encourage mask-wearing, a security guard politely asks people not to take their food or drink outside the designated areas.And intermissions are growing rarer. The New York Philharmonic, Carnegie Hall and New York City Ballet have all experimented with slightly shorter programs with no intermissions, in part to minimize the amount of time patrons are thrust together in crowds. The faster evenings, which get out earlier, are proving popular with some music lovers, even if the long intermissionless stretches test the bladders of others.The vaccine mandates for live performances are not that different from the ones required to dine indoors in New York City, which may have made the adjustment smoother. There has been some opposition, though: A group of small Off Broadway theaters and comedy clubs in Manhattan have formally objected to the mandates in court. They recently sued Mayor Bill de Blasio over the city’s vaccine mandate, claiming it had been enforced unequally.And there are still some situations that can be difficult to navigate. To get into a theater, adults must show that they have been fully vaccinated. But the entry rules are slightly different for children under 12. Since vaccines have not yet been authorized for children that age, they are required to present either a negative PCR test taken within 72 hours of the performance to get into a Broadway show, or a negative rapid test taken within six hours of curtain time. (The Met Opera and Carnegie Hall are not yet allowing unvaccinated children in at all; New York City Ballet has said it will allow children under 12 to attend its 47-show run of “George Balanchine’s The Nutcracker” with a negative PCR test.)Survey data provided by Disney Theatrical Productions collected from people who attended “The Lion King” appeared to suggest that the testing requirements for children had not been a major deterrent in keeping families from seeing the show.John Taggart for The New York TimesThe new theater rules posed a difficulty for Gary Spino, 59, who was planning to see “Stomp” the other day with his son, Nicholas. But Nicholas had turned 12 just days earlier, so he had been unable to get his second dose of the vaccine. The show’s rules, though, said that as a 12-year old, Nicholas needed to be fully vaccinated..css-1kpebx{margin:0 auto;font-family:nyt-franklin,helvetica,arial,sans-serif;font-weight:700;font-size:1.125rem;line-height:1.3125rem;color:#121212;}#NYT_BELOW_MAIN_CONTENT_REGION .css-1kpebx{font-family:nyt-cheltenham,georgia,’times new roman’,times,serif;font-weight:700;font-size:1.375rem;line-height:1.625rem;}@media (min-width:740px){#NYT_BELOW_MAIN_CONTENT_REGION .css-1kpebx{font-size:1.6875rem;line-height:1.875rem;}}@media (min-width:740px){.css-1kpebx{font-size:1.25rem;line-height:1.4375rem;}}.css-1gtxqqv{margin-bottom:0;}.css-k59gj9{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;width:100%;}.css-1e2usoh{font-family:inherit;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;border-top:1px solid #ccc;padding:10px 0px 10px 0px;background-color:#fff;}.css-1jz6h6z{font-family:inherit;font-weight:bold;font-size:1rem;line-height:1.5rem;text-align:left;}.css-1t412wb{box-sizing:border-box;margin:8px 15px 0px 15px;cursor:pointer;}.css-hhzar2{-webkit-transition:-webkit-transform ease 0.5s;-webkit-transition:transform ease 0.5s;transition:transform ease 0.5s;}.css-t54hv4{-webkit-transform:rotate(180deg);-ms-transform:rotate(180deg);transform:rotate(180deg);}.css-1r2j9qz{-webkit-transform:rotate(0deg);-ms-transform:rotate(0deg);transform:rotate(0deg);}.css-e1ipqs{font-size:1rem;line-height:1.5rem;padding:0px 30px 0px 0px;}.css-e1ipqs a{color:#326891;-webkit-text-decoration:underline;text-decoration:underline;}.css-e1ipqs a:hover{-webkit-text-decoration:none;text-decoration:none;}.css-1o76pdf{visibility:show;height:100%;padding-bottom:20px;}.css-1sw9s96{visibility:hidden;height:0px;}.css-1in8jot{background-color:white;border:1px solid #e2e2e2;width:calc(100% – 40px);max-width:600px;margin:1.5rem auto 1.9rem;padding:15px;box-sizing:border-box;font-family:’nyt-franklin’,arial,helvetica,sans-serif;text-align:left;}@media (min-width:740px){.css-1in8jot{padding:20px;width:100%;}}.css-1in8jot:focus{outline:1px solid #e2e2e2;}#NYT_BELOW_MAIN_CONTENT_REGION .css-1in8jot{border:none;padding:10px 0 0;border-top:2px solid #121212;}What to Know About Covid-19 Booster ShotsThe F.D.A. authorized booster shots for a select group of people who received their second doses of the Pfizer-BioNTech vaccine at least six months before. That group includes: vaccine recipients who are 65 or older or who live in long-term care facilities; adults who are at high risk of severe Covid-19 because of an underlying medical condition; health care workers and others whose jobs put them at risk. People with weakened immune systems are eligible for a third dose of either Pfizer or Moderna four weeks after the second shot.Regulators have not authorized booster shots for recipients of Moderna and Johnson & Johnson vaccines yet. A key advisory committee to the F.D.A. voted unanimously on Oct. 14 to recommend a third dose of the Moderna vaccine for many of its recipients. The same panel voted unanimously on Oct. 15 to recommend booster shots of Johnson & Johnson’s one-dose vaccine for all adult recipients. The F.D.A. typically follows the panel’s advice, and should rule within days.The C.D.C. has said the conditions that qualify a person for a booster shot include: hypertension and heart disease; diabetes or obesity; cancer or blood disorders; weakened immune system; chronic lung, kidney or liver disease; dementia and certain disabilities. Pregnant women and current and former smokers are also eligible.The F.D.A. authorized boosters for workers whose jobs put them at high risk of exposure to potentially infectious people. The C.D.C. says that group includes: emergency medical workers; education workers; food and agriculture workers; manufacturing workers; corrections workers; U.S. Postal Service workers; public transit workers; grocery store workers.For now, it is not recommended. Pfizer vaccine recipients are advised to get a Pfizer booster shot, and Moderna and Johnson & Johnson recipients should wait until booster doses from those manufacturers are approved. ​​The F.D.A. is planning to allow Americans to receive a different vaccine as a booster from the one they initially received. The “mix and match” approach could be approved once boosters for Moderna and Johnson & Johnson recipients are authorized.Yes. The C.D.C. says the Covid vaccine may be administered without regard to the timing of other vaccines, and many pharmacy sites are allowing people to schedule a flu shot at the same time as a booster dose.“We don’t know if they’re going to let us in because he only has one shot,” said Spino, who acknowledged that the situation was causing considerable stress. “Honestly we were thinking about pretending that he’s still just 11.”They made it in: Reached after the performance, Spino said checkers had let Nicholas attend “Stomp” with proof of a negative rapid test he had taken earlier in the day.At some shows, adults who have been unable to show proof that they have been fully vaccinated, and children who lack the proper test results, have been politely pulled off the lines to get in. If they cannot satisfy the requirements, they are offered a refund or a chance to exchange their tickets for a later performance.Several Broadway officials said they could not or would not provide specific data on exactly how many people are prevented from entering shows each evening, or how many returns or exchanges they have processed this fall. But they insisted such cases were isolated and limited in number.“It’s a very small handful across all our theaters,” said Todd Rappaport, a spokesman for the Shubert Organization, which owns and operates a number of Broadway theaters.Many theatergoers are happy to be back. Amy Ferreira, 46, of Millbury, Mass., said she had to pay roughly $167 for a PCR coronavirus test for her 10-year-old daughter, Eva, before coming to New York, but that it was worth it to see “Hamilton.” It was Eva’s birthday, and her family had gotten tickets months ago. Together, they had watched the Disney+ version many times, and Eva was singing the chorus to “My Shot.”They had decided they could not throw theirs away.“She goes to school and wears a mask,” Ferreira said of her daughter. “So she’s out and about. This was as safe as it can possibly get at this point. We can’t live in a bubble.”Michael Paulson, Julia Jacobs and Laura Zornosa contributed reporting. Susan Beachy contributed research. More

    • 125 Shares129 Views

      in Television

      How a TV Ad Enticed Broadway Crowds Right After 9/11

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      Rudy Giuliani was meant to appear; Elaine Stritch arrived just in time. Recalling the “I Love New York” spot that helped dispel the fear in Times Square.Following the Sept. 11 terrorist attacks, Broadway suspended performances for just two days, reopening on Sept. 13, 2001. But audiences were hesitant to return, and many shows performed to near-empty houses for weeks.To encourage attendance, the theater’s brightest stars — many in costume — gathered in a mostly deserted Times Square on Sept. 28 to perform the John Kander and Fred Ebb song “New York, New York.” (A studio recording session was held the day before to capture audio).Book ended by two of Broadway’s best-known voices, Bernadette Peters and Nathan Lane, the performance had the Phantom rubbing shoulders with the Beast, while “Lion King” puppets bobbed overhead. Brian Stokes Mitchell and Brooke Shields were there; so were the preteen urchins from “Les Miserables.”The footage was used for a 30-second commercial that ran on major television networks, as well as in movie theaters across the country. The goal of the ad, according to its director, Glenn Weiss: “I want people to not be afraid to come and see a show.”The week of the attacks, Broadway altogether grossed an anemic $185,490. After the commercial’s release, ticket sales steadily increased, and for the week of Nov. 11, shows brought in $470,845.Twenty years later, as Broadway braces for another nervous reopening, there are striking parallels to that morning in late September. Indeed, on Aug. 30, the industry set in motion its own post-pandemic marketing campaign, including a clip-filled video entitled “This is Broadway,” narrated by Oprah Winfrey.Here, those who were in front of the camera and behind the scenes for the 2001 ad reflect on the experience. These are edited excerpts from the conversation.JAN SVENDSEN FRIEDLANDER, then-marketing director of the Broadway League On the 12th, I did go to work. I went to the League offices and all these members — producers and theater owners and general managers — started coming. No one knew what to do. And then midday, the mayor’s office called and they said, “You’ve got to get Broadway reopened.” So we agreed to reopen on Thursday the 13th.Jan Svendsen Friedlander, the former marketing director of the Broadway League, with a poster signed by many of the participants in the Broadway-boosting 2001 commercial.Rozette Rago for The New York TimesRozette Rago for The New York TimesNATHAN LANE, performer Everybody was shaken by what happened. And people were concerned it might happen again. “The Producers” had opened and played through summer and then it was the fall. We went back on a Thursday, all because of [then Mayor] Rudy Giuliani — this is before he was a raging [expletive]. It felt wrong to be going back so quickly. And yet we were trying to do something positive.DREW HODGES, founder, SpotCo advertising agency Something like five days later we were back in the office and trying to figure out what to do. We had this idea of doing a TV commercial, getting everybody into Times Square. Barry Weissler, the “Chicago” producer, he was a friend. We went to him and said, “We have this idea, help us rock and roll it forward and get it to more powerful people.” And I believe he said, “I was thinking the same thing.”BARRY WEISSLER, producer We knew we wanted to sing “New York, New York.” What else? It was an idea that grew out of my meeting with Jed [Bernstein, former Broadway League president], saying we should bring the entire Broadway community together in one place to celebrate humanity — the tragedy aside, 9/11 aside. Let’s celebrate Broadway, humanity and life.BERNADETTE PETERS, performer Of course, New York was afraid. We were concerned: Is it going to happen again? But we just had to be brave and let people know that it was time to take back New York.JERRY MITCHELL, choreographer Drew Hodges called me and said, “We’re getting ready to do a commercial. We’re filming in Times Square. I’m going to get all the actors before their matinee. Will you choreograph it?” I said, “Absolutely, what do you need?” He sent me the song, and I had 12 dancers, I think, with me. I choreographed a little something for them that night. And the next morning, we met at the Booth Theater [functioning as a green room]. I went onstage, and there was the Broadway community, in costume, sitting in the audience.CHRIS BONEAU, publicist [Producers] were told, “We need two people to do this, and it has to be Nathan and Matthew [Broderick].” Or: “It can be three costumed characters, and these are the ones who we would like to get.” You got to hand it to the people who wrangled the whole thing. I mean, there were so many people behind the scenes who were doing every single thing they could to get this moment right, because you only had one shot at it.HODGES We were standing in Shubert Alley, waiting to go into the Booth while the shows filed in. And we heard this jangling sound, and we couldn’t figure out what it was. And it got louder and louder. And then around the corner came all the Rockettes. And they were in costume, in formation in one line, tap dancing, literally, across an empty Times Square.Faces in the crowd, from left: Tony Roberts, Peters, Betty Buckley, Joel Grey, Dick Cavett, Stritch and Cady Huffman.Sara Krulwich/The New York TimesJOEL GREY, performer Everybody you ever knew in the theater all of a sudden was there, shiny and bright and ready to take on the world. Theater people believe in dreams, so we were all dreamers saying, “Everything is going to be all right.” We all needed to tell a story.MITCHELL I was standing onstage [at the Booth] and said, “This is the choreography; everybody stand up.” I think I played the tape three times. And then as each group went to their place, I put an assistant with them. They took them out to the platform and started reviewing it. Then I went out front, and I climbed the George M. [Cohan] statue, and I was standing on the statue yelling at everybody over a megaphone.PETER GALLAGHER, performer I remember Jerry, he couldn’t have been a more embracing and vibrant life spirit. And, frankly, it was just really reassuring to see everybody — just to see a lot of people you had known or worked with.HODGES The last line is, and Nathan says it in the spot, “Come to New York and let’s go on with the show.” But it was supposed to be Giuliani.FRIEDLANDER We kept hearing, “He’s coming, he’s coming. Don’t let anybody go, he wants to be in it.” So while we were waiting, a lot of the restaurants in Times Square came running out, and they were handing [out] cases of water and croissants and pastries and sandwiches and drinks.GLENN WEISS, director Fire trucks were heading right past us. And literally every cast from every Broadway show stopped, turned and applauded. The people who get applause were giving applause, and it was for our first responders. That vision will stick with me forever.PETERS We had our passion and our power and our love for New York and what it represents. Everyone was there. Of course Elaine Stritch, my dear friend, she just made it at the last minute, because she always would run just a little late.HARVEY FIERSTEIN, performer We were told to wear anything we wanted except white. That was emphasized a bunch of times. So we were ready to shoot and a cab pulls up through the police line and out steps Stritch, all in white. And then of course, everybody’s already in place, so the only place she can possibly stand is dead center — in white.LANE She thought, I think because of the success of “The Producers,” I would be in the front row and that if she stood next to me, she would definitely be on camera. She said, “Oh, no, no, no, I’ll be right here next to Nathan.” That I remember was very amusing. And very typical of her.Nathan Lane recalled how Elaine Stritch jostled for a prime position at the shoot.Jesse Dittmar for The New York TimesWEISSLER A few performers, when we placed them, insisted on pushing through to the front. I’m not going to name names. So take a look at who’s in front. She was a dear friend.HODGES We had to plan where everybody stood, and it was a grid of 40 shows. So people like Susan Lucci and Alan Alda [both had previously been on Broadway] were in the front, as they did not have a show to stand with. And of course, they were recognizable.FRIEDLANDER The concept was always to start really small with Bernadette. Bernadette symbolizes Broadway. And then the idea was just to go wider and wider and wider, so that you see Times Square, and you see that there was life there.PETERS Although I started it and I’m the first voice, it’s all of us. That’s what was important. The feeling of the love between us made us all stronger.HODGES Every single person did it for not a penny, which is kind of miraculous.FRIEDLANDER Seth Popper [the League’s director of labor relations] was my counterpart; he managed to get all the unions to give us concessions, so that we could actually shoot this spot. In the real world, if we had tried to pay for that spot, it would have been millions of dollars.GREY It was impossible to not want to be a part of it, to be somehow part of the solution. God, who would believe that there even was a solution?GALLAGHER Fortunately, none of us are accustomed to certainty in any aspect of our lives. And so it’s the kind of pluck: We don’t stop performing in a show just because it doesn’t work, or it’s going to close. You don’t stop because there’s a threat. You just keep going. More

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      in Theater

      Broadway Power Brokers Pledge Diversity Changes as Theaters Reopen

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      To address Black artists’ concerns, the pact calls for forgoing all-white creative teams, renaming theaters for Black artists and establishing diversity rules for the Tonys.Fifteen months after the George Floyd protests called renewed attention to racism in many areas of society, some of the most powerful players on Broadway have signed a pact pledging to strengthen the industry’s diversity practices as theaters reopen following the lengthy shutdown prompted by the coronavirus pandemic.The agreement commits Broadway and its touring productions not only to the types of diversity training and mentorship programs that have become common in many industries, but also to a variety of sector-specific changes: the industry is pledging to forgo all-white creative teams, hire “racial sensitivity coaches” for some shows, rename theaters for Black artists and establish diversity rules for the Tony Awards.The document, called “A New Deal for Broadway,” was developed under the auspices of Black Theater United, one of several organizations established last year as an outgrowth of the anger Black theater artists felt over the police killings of Floyd in Minnesota and Breonna Taylor in Kentucky. Black Theater United’s founding members include some of the most celebrated performers working in the American theater, including Audra McDonald, Brian Stokes Mitchell, Billy Porter, Wendell Pierce, Norm Lewis and LaChanze.The signatories include the owners and operators of all 41 Broadway theaters — commercial and nonprofit — as well as the Broadway League, which is a trade organization representing producers, and Actors’ Equity Association, which is a labor union representing actors and stage mangers. Their pledges are not legally enforceable, but they agreed to “hold ourselves and each other accountable for implementing these commitments.”The document was negotiated at a series of virtual meetings that began while theaters were closed because of the pandemic; the changes are being announced as two Broadway shows have begun performances this summer, with 15 more planning to start, or restart, in September.“We convened all of the power players in our industry — the unions, the theater owners, producers and creatives — and had conversations about changing habits, structures and creating accountability,” said the director Schele Williams. “We knew that before our theaters robustly started opening in the fall, everyone deserved to know who they were in the space, and how they would be treated, and that’s something none of us have known in our careers.”One of the key changes being called for is that creative teams — which include directors, writers, composers, choreographers and designers — should be diverse. A section signed by directors and writers vows to “never assemble an all-white creative team on a production again, regardless of the subject matter of the show,” while a section signed by producers says, “We will make best efforts to ensure true racial diversity on all future productions.”The meetings, which started in March, were funded by the Ford Foundation and facilitated by Kenji Yoshino, director of the Center for Diversity, Inclusion and Belonging at New York University School of Law. “Everyone came in ready to make change,” the producer David Stone said.Among the changes that will be most visible to the general public: The three big commercial landlords on Broadway — the Shubert, Nederlander and Jujamcyn organizations — each pledged that at least one theater they operate would be named for a Black artist. Jujamcyn already operates the August Wilson Theater, the only Broadway house named for a Black artist.“This is a movement that is going to make change, and we’re happy to be part of it,” said Robert E. Wankel, chairman and chief executive of the Shubert Organization..css-1xzcza9{list-style-type:disc;padding-inline-start:1em;}.css-3btd0c{font-family:nyt-franklin,helvetica,arial,sans-serif;font-size:1rem;line-height:1.375rem;color:#333;margin-bottom:0.78125rem;}@media (min-width:740px){.css-3btd0c{font-size:1.0625rem;line-height:1.5rem;margin-bottom:0.9375rem;}}.css-3btd0c strong{font-weight:600;}.css-3btd0c em{font-style:italic;}.css-w739ur{margin:0 auto 5px;font-family:nyt-franklin,helvetica,arial,sans-serif;font-weight:700;font-size:1.125rem;line-height:1.3125rem;color:#121212;}#NYT_BELOW_MAIN_CONTENT_REGION .css-w739ur{font-family:nyt-cheltenham,georgia,’times new roman’,times,serif;font-weight:700;font-size:1.375rem;line-height:1.625rem;}@media (min-width:740px){#NYT_BELOW_MAIN_CONTENT_REGION .css-w739ur{font-size:1.6875rem;line-height:1.875rem;}}@media (min-width:740px){.css-w739ur{font-size:1.25rem;line-height:1.4375rem;}}.css-9s9ecg{margin-bottom:15px;}.css-uf1ume{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;}.css-wxi1cx{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-align-self:flex-end;-ms-flex-item-align:end;align-self:flex-end;}.css-12vbvwq{background-color:white;border:1px solid #e2e2e2;width:calc(100% – 40px);max-width:600px;margin:1.5rem auto 1.9rem;padding:15px;box-sizing:border-box;}@media (min-width:740px){.css-12vbvwq{padding:20px;width:100%;}}.css-12vbvwq:focus{outline:1px solid #e2e2e2;}#NYT_BELOW_MAIN_CONTENT_REGION .css-12vbvwq{border:none;padding:10px 0 0;border-top:2px solid #121212;}.css-12vbvwq[data-truncated] .css-rdoyk0{-webkit-transform:rotate(0deg);-ms-transform:rotate(0deg);transform:rotate(0deg);}.css-12vbvwq[data-truncated] .css-eb027h{max-height:300px;overflow:hidden;-webkit-transition:none;transition:none;}.css-12vbvwq[data-truncated] .css-5gimkt:after{content:’See more’;}.css-12vbvwq[data-truncated] .css-6mllg9{opacity:1;}.css-qjk116{margin:0 auto;overflow:hidden;}.css-qjk116 strong{font-weight:700;}.css-qjk116 em{font-style:italic;}.css-qjk116 a{color:#326891;-webkit-text-decoration:underline;text-decoration:underline;text-underline-offset:1px;-webkit-text-decoration-thickness:1px;text-decoration-thickness:1px;-webkit-text-decoration-color:#326891;text-decoration-color:#326891;}.css-qjk116 a:visited{color:#326891;-webkit-text-decoration-color:#326891;text-decoration-color:#326891;}.css-qjk116 a:hover{-webkit-text-decoration:none;text-decoration:none;}The document’s signatories are committing to changes that would affect many aspects of the theater business, from casting to hair care. But Broadway is a highly unionized work force, and the only labor unions that signed the agreement are those representing actors, stage managers, makeup artists and hairstylists.That leaves some conspicuous gaps — there is pervasive concern about low levels of diversity among Broadway stagehands, musicians and design teams, for example — and the leadership of Black Theater United said that although the group has endorsements from individuals working in those areas, it will continue to work to win more organizational support for the document.The actor NaTasha Yvette Williams said that she expected more groups to embrace the calls for change. “It’s only a matter of time before they come around,” she said.The director Kenny Leon acknowledged frustration that his own union, the Stage Directors and Choreographers Society, was not a signatory. “I am disappointed that my directing union hasn’t signed on yet,” he said. “But as a Black member of that union, I’m going to keep fighting for that.”The executive director of the union, Laura Penn, said the organization was “deeply committed to the principles” of the agreement, but opted not to sign because much of it is “beyond the scope of the union’s purview.”Jeanine Tesori, a composer, said she is hopeful that the variety of professions represented in a show’s music department will jointly commit to creating more opportunity in what can be a tough area to break into. “We have to invite newcomers in,” she said.The signatories pledged to create a new, mandatory, industrywide training program for Equity, Diversity, Inclusion, Accessibility and Belonging. And, with an eye toward further diversifying the industry, they also committed to “mentoring and sponsoring Black talent in our respective fields on an ongoing basis.”“Everybody has a Black Lives Matter statement out,” said the actress Allyson Tucker. “The words are no longer enough. What is the action?”Among the other commitments: remove “biased or stereotypical language” from casting notices; insist on diversity riders prioritizing inclusivity as part of director and author contracts; search more widely for music contractors, who are the gatekeepers to orchestra staffing; and abolish unpaid internships. “Internships had a reputation of being for people who could afford to not be paid any money,” said the actor Darius de Haas.The signatories also commit to “sensitivity” steps for shows dealing with race. “For shows that raise racial sensitivities, we will appoint a racial sensitivity coach whose role is akin to an intimacy coach,” the document says. And separately, it says, “While acknowledging that creatives can write about any subject that captures their interest or imagination, we will, when writing scripts that raise identity issues (such as race), make best efforts to commission sensitivity reads during the drafting process to assist in flagging issues and providing suggestions for improvement. Playwrights and/or those individuals or entities with contractual approval rights will retain creative control to accept or reject the sensitivity reader’s recommendations.”“We have to tell difficult stories,” Schele Williams said. “But we also must take great care.”The document does not detail what kinds of diversity rules the group is seeking for the Tony Awards. But the actor Vanessa Williams said the document’s call for diversity “requirements for Tony Award eligibility” was inspired by new rules for the Academy Awards that will require films to meet specified inclusion standards to qualify for a best picture nomination. More

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      Broadway Theater Owners and Producers Start Campaign to Bring Back Locals

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      The trade association representing theater owners and producers gets an assist from Oprah Winfrey as it seeks to drive ticket sales beyond the buzzy September reopenings.Broadway producers and theater owners, concerned about whether fans are ready to return as dozens of shows prepare to start or resume performances, have banded together for an industrywide marketing campaign aimed at persuading Broadway’s core audience to purchase tickets.Gone are the days when the booming industry was focused on expanding its reach to tourists from China and Brazil. Now, as the longest shutdown in history nears an uncertain end, an anxious industry is more focused on bringing back fans from New Jersey and Connecticut.On Monday, the Broadway League will begin a “This Is Broadway” campaign that it plans to roll out on screens not only across the five boroughs — at subway and bus stations, in taxis and Wi-Fi kiosks, and on a giant electronic cube in Times Square — but also through social and news media platforms with a broader geographic reach, including YouTube, Facebook, Hulu, Condé Nast, CNN, The New York Times and more. The campaign, aimed squarely at people from the East Coast who before the pandemic enjoyed seeing Broadway shows, seeks to serve as a reminder of all that Broadway offers.The campaign is anchored by a 2.5 minute video, featuring snippets of 99 shows, such as “A Chorus Line” and “Hamilton,” and narration by Oprah Winfrey. The spots will be excerpted in 30 second, 15 second and 6 second digital ads.The marketing material points consumers to a new website, thisisbroadway.org, that features, describes and links to sales sites for every Broadway show that will be onstage this season; two shows, “Springsteen on Broadway” and “Pass Over,” are already running, and 15 more plan to start performances in September. The site also features recommendations based on user interests, and information about safety protocols (all shows are requiring that patrons be vaccinated and masked).“The goal is to let the world know we’re back, and, specifically, to drive ticket sales for the first six months from the Northeast corridor and the Eastern Seaboard, which is where we believe is our best opportunity to put people in seats,” said Charlotte St. Martin, the president of the Broadway League, which is a trade association representing theater owners and producers. The League has set aside $1.5 million for the campaign, but says that the campaign will have a broader reach, which they estimate will be worth more than $3 million in advertising value, thanks to discounted ad rates and support from other organizations.The campaign is unusual for Broadway because individual shows usually do their own marketing. But this is an unusual time, when concerns about the Delta variant have made an already precarious reopening seem even more risky. The League, citing the atypical nature of this season, says it will not disclose box office grosses, but St. Martin said the industry’s September sales are strong..css-1xzcza9{list-style-type:disc;padding-inline-start:1em;}.css-3btd0c{font-family:nyt-franklin,helvetica,arial,sans-serif;font-size:1rem;line-height:1.375rem;color:#333;margin-bottom:0.78125rem;}@media (min-width:740px){.css-3btd0c{font-size:1.0625rem;line-height:1.5rem;margin-bottom:0.9375rem;}}.css-3btd0c strong{font-weight:600;}.css-3btd0c em{font-style:italic;}.css-w739ur{margin:0 auto 5px;font-family:nyt-franklin,helvetica,arial,sans-serif;font-weight:700;font-size:1.125rem;line-height:1.3125rem;color:#121212;}#NYT_BELOW_MAIN_CONTENT_REGION .css-w739ur{font-family:nyt-cheltenham,georgia,’times new roman’,times,serif;font-weight:700;font-size:1.375rem;line-height:1.625rem;}@media (min-width:740px){#NYT_BELOW_MAIN_CONTENT_REGION .css-w739ur{font-size:1.6875rem;line-height:1.875rem;}}@media (min-width:740px){.css-w739ur{font-size:1.25rem;line-height:1.4375rem;}}.css-9s9ecg{margin-bottom:15px;}.css-uf1ume{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;}.css-wxi1cx{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-align-self:flex-end;-ms-flex-item-align:end;align-self:flex-end;}.css-12vbvwq{background-color:white;border:1px solid #e2e2e2;width:calc(100% – 40px);max-width:600px;margin:1.5rem auto 1.9rem;padding:15px;box-sizing:border-box;}@media (min-width:740px){.css-12vbvwq{padding:20px;width:100%;}}.css-12vbvwq:focus{outline:1px solid #e2e2e2;}#NYT_BELOW_MAIN_CONTENT_REGION .css-12vbvwq{border:none;padding:10px 0 0;border-top:2px solid #121212;}.css-12vbvwq[data-truncated] .css-rdoyk0{-webkit-transform:rotate(0deg);-ms-transform:rotate(0deg);transform:rotate(0deg);}.css-12vbvwq[data-truncated] .css-eb027h{max-height:300px;overflow:hidden;-webkit-transition:none;transition:none;}.css-12vbvwq[data-truncated] .css-5gimkt:after{content:’See more’;}.css-12vbvwq[data-truncated] .css-6mllg9{opacity:1;}.css-qjk116{margin:0 auto;overflow:hidden;}.css-qjk116 strong{font-weight:700;}.css-qjk116 em{font-style:italic;}.css-qjk116 a{color:#326891;-webkit-text-decoration:underline;text-decoration:underline;text-underline-offset:1px;-webkit-text-decoration-thickness:1px;text-decoration-thickness:1px;-webkit-text-decoration-color:#326891;text-decoration-color:#326891;}.css-qjk116 a:visited{color:#326891;-webkit-text-decoration-color:#326891;text-decoration-color:#326891;}.css-qjk116 a:hover{-webkit-text-decoration:none;text-decoration:none;}“There will be shows, as there always are, that don’t do well, and I’m sure they’ll blame it on the pandemic,” St. Martin said. “But I’m very encouraged.”Theater owners agreed to pool consumer data from a period of five years, including 17 million ticket sales in the Northeast, to improve the campaign’s targeting, and multiple unions agreed to allow the use of archival video for advertising. Collectively the spots feature 113 shows, 735 performers, and one dog (Sandy, from “Annie,” of course).In addition to the video, the campaign will call attention to the industry in other ways as well. On Aug. 30, the Empire State Building will be lit up to celebrate Broadway’s reopening. In collaboration with Audience Rewards, there will be a contest in which one person can win four tickets to all 38 shows now on sale. And, in collaboration with Playbill, there will be a mid-September festival and concert in Times Square.The League has been determined since the start of the Broadway shutdown in March 2020 to find a way to promote Broadway as it returns, but the focus of the campaign has shifted as the Delta variant has rattled consumers.“The hypothesis had been that the core audience is going to come back, and we should focus on the casual theatergoer,” said Andrew Lazzaro, a consultant who helped design the campaign for the Broadway League. “But over the course of the summer, as the Delta variant took hold, positions changed — a lot of our data started to suggest that the core audience wasn’t coming back at the level we needed, and we were able to pivot.”Lazzaro said their strategy is primarily aimed at a million people living between Maine and Virginia who, before the pandemic, were reliable theatergoers, interested in seeing what’s new on Broadway, and accounting for a disproportionate share of ticket sales, but who now may need a bit of encouragement to resume the habit.The campaign is scheduled to run through the end of the year. It overlaps with a $30 million promotional campaign by the city’s tourism agency to lure visitors back to New York City. More

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      As New York Reopens, It Looks for Culture to Lead the Way

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      Broadway is planning to start performances of at least three dozen shows before the end of the year, but producers do not know if there will be enough tourists — who typically make up two-thirds of the audience — to support all of them.The Metropolitan Opera is planning a September return, but only if its musicians agree to pay cuts.And New York’s vaunted nightlife scene — the dance clubs and live venues that give the city its reputation for never sleeping — has been stymied by the slow, glitchy rollout of a federal aid program that mistakenly declared some of the city’s best-known nightclub impresarios to be dead.The return of arts and entertainment is crucial to New York’s economy, and not just because it is a major industry that employed some 93,500 people before the pandemic and paid them $7.4 billion in wages, according to the state comptroller’s office. Culture is also part of the lifeblood of New York — a magnet for visitors and residents alike that will play a key role if the city is to remain vital in an era when shops are battling e-commerce, the ease of remote work has businesses rethinking the need to stay in central business districts and the exurbs are booming.“What is a city without social, cultural and creative synergies?” Gov. Andrew M. Cuomo asked earlier this year in an address on the importance of the arts to the city’s recovery. “New York City is not New York without Broadway. And with Zoom, many people have learned they can do business from anywhere. Compound this situation with growing crime and homelessness and we have a national urban crisis.”When “Springsteen on Broadway” opened its doors again in June, the fans flocked back. George Etheredge for The New York TimesAnd Mayor Bill de Blasio — who could seem indifferent to the arts earlier in his tenure — has become a cultural cheerleader in the waning days of his administration, starting a $25 million program to put artists back to work, creating a Broadway vaccination site for theater industry workers and planning a “homecoming concert” in Central Park next month featuring Bruce Springsteen, Jennifer Hudson and Paul Simon to herald the city’s return.Eli Dvorkin, editorial and policy director at the Center for an Urban Future, said, “The way I look at it, there is not going to be a strong recovery for New York City without the performing arts’ leading the way.” He added, “People gravitate here because of the city’s cultural life.”There are signs of hope everywhere, as vaccinated New Yorkers re-emerge this summer. Destinations like the Whitney and the Brooklyn Museum are crowded again, although timed reservations are still required. Bruce Springsteen is playing to sold-out crowds on Broadway and Foo Fighters brought rock back to Madison Square Garden.Shakespeare in the Park and the Classical Theater of Harlem are staging contemporary adaptations of classic plays in city parks, the Park Avenue Armory, the Brooklyn Academy of Music, and a number of commercial Off Broadway theaters have been presenting productions indoors, and a new outdoor amphitheater is drawing crowds for shows on Little Island, the new Hudson River venue.Haley Gibbs, 25, an administrative aide who lives in Brooklyn, said she felt the city’s pulse returning as she waited to attend “Drunk Shakespeare,” an Off Off Broadway fixture that has resumed performances in Midtown.“I feel like it’s our soul that’s been given back to us, in a way,” Gibbs said, “which is super dramatic, but it is kind of like that.”But some of the greatest tests for the city’s cultural scene lie ahead.Hunkering down — cutting staff, slashing programming — turned out to be a brutal but effective survival strategy. Arts workers faced record unemployment, and some have yet to return to work, but many businesses and organizations were able to slash expenses and wait until it was safe to reopen. Now that it’s time to start hiring and spending again, many cultural leaders are worried: Can they thrive with fewer tourists and commuters? How much will safety protocols cost? Will the donors who stepped up during the emergency stick around for a less glamorous period of rebuilding?“Next year may prove to be our most financially challenging,” said Bernie Telsey, one of the three artistic directors at MCC Theater, an Off Broadway nonprofit. “In many ways, it’s like a start-up now — it’s not just turning the lights on. Everything is a little uncertain. It’s like starting all over again.”The fall season is shaping up to be the big test. “Springsteen on Broadway” began last month, but the rest of Broadway has yet to resume: The first post-shutdown play, a drama about two existentially trapped Black men called “Pass Over,” is to start performances Aug. 4, while the first musicals are aiming for September, starting with “Hadestown” and “Waitress,” followed by war horses that include “The Lion King,” “Chicago,” “Wicked” and “Hamilton.”Many of Broadway’s biggest hits will reopen in September.George Etheredge for The New York TimesThe looming question is whether there will be enough theatergoers to support all those shows. Although there have been signs that some visitors are returning to the city, tourism is not expected to rebound to its prepandemic levels for four years. So some of the returning Broadway shows will initially start with reduced schedules — performing fewer than the customary eight shows a week — as producers gauge ticket demand.And “Harry Potter and the Cursed Child,” a big-budget, Tony-winning play that was staged in two parts before the pandemic, will be cut down to a single show when it returns to Broadway on Nov. 12; its producers cited “the commercial challenges faced by the theater and tourism industries emerging from the global shutdowns.”“What we need to do, which has never been done before, is open all of Broadway over a single season,” said Tali Pelman, the lead producer of “Tina — The Tina Turner Musical.”.css-1xzcza9{list-style-type:disc;padding-inline-start:1em;}.css-3btd0c{font-family:nyt-franklin,helvetica,arial,sans-serif;font-size:1rem;line-height:1.375rem;color:#333;margin-bottom:0.78125rem;}@media (min-width:740px){.css-3btd0c{font-size:1.0625rem;line-height:1.5rem;margin-bottom:0.9375rem;}}.css-3btd0c strong{font-weight:600;}.css-3btd0c em{font-style:italic;}.css-w739ur{margin:0 auto 5px;font-family:nyt-franklin,helvetica,arial,sans-serif;font-weight:700;font-size:1.125rem;line-height:1.3125rem;color:#121212;}#NYT_BELOW_MAIN_CONTENT_REGION .css-w739ur{font-family:nyt-cheltenham,georgia,’times new roman’,times,serif;font-weight:700;font-size:1.375rem;line-height:1.625rem;}@media (min-width:740px){#NYT_BELOW_MAIN_CONTENT_REGION .css-w739ur{font-size:1.6875rem;line-height:1.875rem;}}@media (min-width:740px){.css-w739ur{font-size:1.25rem;line-height:1.4375rem;}}.css-9s9ecg{margin-bottom:15px;}.css-uf1ume{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;}.css-wxi1cx{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-align-self:flex-end;-ms-flex-item-align:end;align-self:flex-end;}.css-12vbvwq{background-color:white;border:1px solid #e2e2e2;width:calc(100% – 40px);max-width:600px;margin:1.5rem auto 1.9rem;padding:15px;box-sizing:border-box;}@media (min-width:740px){.css-12vbvwq{padding:20px;width:100%;}}.css-12vbvwq:focus{outline:1px solid #e2e2e2;}#NYT_BELOW_MAIN_CONTENT_REGION .css-12vbvwq{border:none;padding:10px 0 0;border-top:2px solid #121212;}.css-12vbvwq[data-truncated] .css-rdoyk0{-webkit-transform:rotate(0deg);-ms-transform:rotate(0deg);transform:rotate(0deg);}.css-12vbvwq[data-truncated] .css-eb027h{max-height:300px;overflow:hidden;-webkit-transition:none;transition:none;}.css-12vbvwq[data-truncated] .css-5gimkt:after{content:’See more’;}.css-12vbvwq[data-truncated] .css-6mllg9{opacity:1;}.css-qjk116{margin:0 auto;overflow:hidden;}.css-qjk116 strong{font-weight:700;}.css-qjk116 em{font-style:italic;}.css-qjk116 a{color:#326891;-webkit-text-decoration:underline;text-decoration:underline;text-underline-offset:1px;-webkit-text-decoration-thickness:1px;text-decoration-thickness:1px;-webkit-text-decoration-color:#326891;text-decoration-color:#326891;}.css-qjk116 a:visited{color:#326891;-webkit-text-decoration-color:#326891;text-decoration-color:#326891;}.css-qjk116 a:hover{-webkit-text-decoration:none;text-decoration:none;}Safety protocols have been changing rapidly, as more people get vaccinated, but there is still apprehension about moving too fast. In Australia, reopened shows have periodically been halted by lockdowns, while in England, several shows have been forced to cancel performances to comply with isolation protocols that some view as overly restrictive.“On a fundamental level, our health is at stake,” said Lin-Manuel Miranda, the creator of “Hamilton,” which is planning to resume performances on Broadway on Sept. 14. “You get this wrong, and we open too soon, and then we re-spike and we close again — that’s almost unthinkable.”Some presenters worry that, with fewer tourists, arts organizations will be battling one another to win the attention of New Yorkers and people from the region.The tourism drawn by Broadway is an essential part of the restaurant and bar economy in Midtown.George Etheredge for The New York TimesWill audiences return in the same numbers as prior to the pandemic is a question that producers are pondering. George Etheredge for The New York Times“There’s going to be a lot of competition for a smaller audience at the beginning, and that’s scary,” said Todd Haimes, artistic director of the Roundabout Theater Company, a nonprofit that operates three theaters on Broadway and two Off Broadway.Another looming challenge: concerns about public safety. Bystanders were struck by stray bullets during shooting incidents in Times Square in May and June, prompting Mayor de Blasio to promise additional officers to protect and reassure the public in that tourist-and-theater-dense neighborhood.The city’s tourism organization, NYC & Company, has developed a $30 million marketing campaign to draw visitors back to the city. The Broadway League, a trade organization representing producers and theater owners, is planning its own campaign. The Tony Awards are planning a fall special on CBS that will focus on performances in an effort to boost ticket sales. And comeback come-ons are finding their way into advertising: “We’ve been waiting for you,” “Wicked” declares in a direct mail piece.The economic stakes for the city are high. Broadway shows give work to actors and singers and dancers and ushers, but also, indirectly, to waiters and bartenders and hotel clerks and taxi drivers, who then go on to spend a portion of their paychecks on goods and services. The Broadway League says that during the 2018-2019 season Broadway generated $14.7 billion in economic activity and supported 96,900 jobs, when factoring in the direct and indirect spending of tourists who cited Broadway as a major reason for visiting the city.“We’ve pushed through a really tough time, and now you have this new variant, which is kind of scary, but I still hope we’re on the right track,” said Shane Hathaway, the co-owner of Hold Fast, a Restaurant Row bar and eatery whose website asks “Do you miss the Performing Arts?? So do we!!” “We’re already seeing a lot more tourists than last year,” Hathaway said, “and my hope is that we continue.”The Metropolitan Museum of Art on a  Saturday in July. It reopened last August on a reduced schedule and officials there say the visitor count has dropped.George Etheredge for The New York TimesAt the tourist-dependent Met Museum, attendance is back, but not all the way: it’s now open five days a week, and has drawn 10,000 people many days, while before the pandemic it was open seven days a week and averaged 14,000 daily visitors. Plus: more of the visitors now are local, and they don’t have to pay admission; the Met continues to project a $150 million revenue loss due to the pandemic.If the Met, the largest museum in the country, is struggling, that means smaller arts institutions are hurting even more, particularly those outside Manhattan, which tend to have less foot traffic and fewer big donors. The Brooklyn Academy of Music, for example, is trying to recover from a pandemic period without when it lost millions in revenue, reduced staff and had to raid its endowment to pay the bills.The city’s music scene has faced its own challenges — from the diviest bars to nightclubs to the plush Metropolitan Opera.According to a study commissioned by the mayor’s office, some 2,400 concert and entertainment venues in New York City supported nearly 20,000 jobs in 2016. But the sector has had a hard time.Many are waiting to see if they will get help from a $16 billion federal grant fund intended to preserve music clubs, theaters and other live-event businesses devastated by the pandemic. But the rollout of the program, the Shuttered Venue Operators Grant initiative, has been slow and bumpy. Some owners, including Michael Swier, the founder of the Bowery Ballroom and the Mercury Lounge in New York, were initially denied aid because the program mistakenly believed they were dead.Elsewhere, a music and arts space with a 1,600-person capacity in the heart of hipster Brooklyn, cut its staff from 120 people to 5 when the pandemic arrived. After the state lifted restrictions on smaller venues in June, it reopened and began hiring back some workers, but its owners fear it could take a year or two to return to profitability.The bar at Elsewhere on a July Saturday in New York.George Etheredge for The New York TimesMore party people packed in at Elsewhere.George Etheredge for The New York TimesThe club got help in the form of a $4.9 million shuttered venue grant from the federal government, which it said would be used to pay its debts — including for rent, utilities, and loans — and to fix up the space and pay staff. “Every dollar will be used just to dig ourselves out from Covid,” said one of the venue’s partners, Dhruv Chopra.And the Met Opera is still not sure if it can raise its gilded curtain in September, as planned, after the longest shutdown in its history. The company, which lost $150 million in earned revenues during the pandemic, recently struck deals to cut the pay of its choristers, soloists and stagehands. The company is now in tense negotiations with the musicians in its orchestra, who were furloughed without pay for nearly a year. If they fail to reach a deal, the Met, the largest performing arts organization in the nation, risks missing being part of the initial burst of reopening energy.Some cultural leaders are already looking past the fall, at the challenge of sustaining demand for tickets after the initial enthusiasm of reopening fades.“We have a lot of work to do to make sure that people know that we’re open,” said Thomas Schumacher, president of Disney Theatrical Productions, “to make people comfortable coming in, to keep the shows solid, and to get through the holidays and get through the winter.”Laura Zornosa contributed reporting. More

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      Special Tony Awards Go to 'American Utopia,' 'Freestyle Love Supreme'

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      The Broadway Advocacy Coalition, “David Byrne’s American Utopia” and “Freestyle Love Supreme” win special Tonys.The Tony Awards, long delayed by the pandemic, announced on Tuesday the first recipients, honoring the Broadway Advocacy Coalition, an organization started five years ago by a group of actors and others as a tool to work toward dismantling racism through theater and storytelling.The other recipients were “David Byrne’s American Utopia,” an intricately choreographed concert by the Talking Heads singer, and “Freestyle Love Supreme,” a mostly improvised hip-hop musical that was created, in part, by Lin-Manuel Miranda. These honors, called special Tony Awards, were presented to three recipients that the Tony administration committee thought deserving of recognition even though they did not fall into any of the competition categories, according to a news release.The recipients were announced more than one year after the ceremony had originally been expected to take place. During the coronavirus pandemic, the ceremony was put on indefinite hold. The awards show — a starry broadcast that will celebrate Broadway’s comeback — is now set to air on CBS in September, when Broadway shows are scheduled to return to theaters in almost full force. Most of the awards, however, will be given out just beforehand, during a ceremony that will be shown only on Paramount+, the ViacomCBS subscription streaming service.The award for the Broadway Advocacy Coalition is indicative of how deeply the American theater industry was affected by the mass movement for racial justice set off by the police killing of George Floyd last year.In a statement, Charlotte St. Martin, the president of the Broadway League, and Heather A. Hitchens, the chief executive of the American Theater Wing — the two organizations that present the awards — said that the coalition has provided an “unparalleled platform for marginalized members of our theater community and tools to help us all do better as we strive for equity.”Among the organization’s projects is Theater of Change, a social justice methodology — developed with Columbia Law School — that brings together Broadway artists, legal and policy experts and people whose lives have been shaped by forces such as the criminal justice, immigration and educational systems to collaborate on storytelling as a means to advocate “just policies.”This year’s ceremony for the Tonys, formally known as the Antoinette Perry Awards, will be the 74th such event and will recognize work performed on Broadway between April 26, 2019, and Feb. 19, 2020.Broadway’s 41 theaters have been closed since March 12, 2020; right now, the first planned performances are for “Springsteen on Broadway,” the rock legend’s autobiographical show, which is set to open this Saturday at the St. James Theater. As of now, the next show scheduled to open is “Pass Over,” a play about two Black men trapped on a street corner, on Aug. 4 at the August Wilson Theater.“American Utopia,” which opened on Broadway in October of 2019, is planning to restart performances on Sept. 17. “Freestyle Love Supreme,” which opened that same month, is scheduled to play again for a live audience on Oct. 7. More

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      in Music

      Some Venue Owners Get a Federal Lifeline. Others Are Told They’re Dead.

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      The first applications for the Shuttered Venue Operators Grant program, offering $16 billion in federal aid, were approved.As the emails finally started arriving late last week, some business owners got the good news they had been long awaiting: They would be awarded a piece of a $16 billion federal grant fund intended to preserve music clubs, theaters and other live-event businesses devastated by the pandemic.But other applicants ran into fresh obstacles — including the discovery that the government thinks they’re dead. It was the latest bureaucratic mishap for the Shuttered Venue Operators Grant initiative, an aid program created by Congress late last year that has struggled at nearly every turn to disburse badly needed relief funds.Derek Sitter, the owner of the Volcanic Theater Pub, a 250-capacity music and performance venue in Bend, Ore., was at home on Saturday watching a British soccer game when an alert popped up on his phone: “Congratulations,” ran the subject line of an email from the Small Business Administration, which manages the grant program.Mr. Sitter ran outside to tell his wife and daughter the news, with tears swelling in his eyes. “My heart rate increased,” he recalled in an interview. “But it was a good increase.”The Volcanic was awarded about $140,000, Mr. Sitter said, though the funds have not yet arrived. (The size of the grant is pegged at 45 percent of a venue’s gross revenue from 2019.) Just how many venues have learned that their applications have been approved is unclear, but members of the network of small venues — which became a tightly connected hive during the pandemic — say they have heard of only a few so far. The Small Business Administration has not released details on how many claims it has approved.Bobby McKey’s, a piano bar near Washington, is stuck in bureaucratic limbo. Bob Hansan, the venue’s managing partner, said that his application was stalled because the government thinks he is dead. Charles King/C King MediaOther applicants got grimmer news. Bob Hansan, the managing partner of Bobby McKey’s, a piano bar near Washington, received a cryptic email Tuesday afternoon that began: “Your name appears on the Do Not Pay list with the Match Source DMF.”A few minutes of frantic Googling revealed that was a reference to the government’s Death Master File, a record of more than 83 million people whose deaths have been reported to the Social Security Administration.Mr. Hansan immediately called Social Security’s headquarters, which referred him to his local office, which told Mr. Hansan that they could find no record of his name anywhere on the death list. The office agreed to send him a form affirming that he’s alive, but the document can only be sent by mail, he was told — a process he worries will be slow.“It’s this continual drip-drop of delays,” he said.Michael Swier, the founder of the Bowery Ballroom and the Mercury Lounge in New York — and a prominent figure in the independent music world — also received notification early Wednesday that he was considered dead, and said that he was beside himself trying to understand how to correct the error.“What do I do? What kind of proof do they need?” Mr. Swier said. “Can I say over the phone, ‘It’s me’?”Representatives of the Small Business Administration did not answer questions about the erroneous death data.Michael Swier, the founder of the Bowery Ballroom and the Mercury Lounge in New York, was told he was considered dead. (He is alive.) “What do I do?” he asked. “What kind of proof do they need?”Michal Czerwonka for The New York TimesThe glitches were the latest to bedevil the program, which has suffered many delays, including a complete failure of its online system on the day it tried to start taking applications. (The application system finally opened in late April.)Some 13,000 people applied, seeking a total of $11 billion. The Small Business Administration has not yet released details on how many it has approved.In Facebook groups and on Twitter, frantic business owners have been swapping tips and trying to glean where in the application process their own claim might be.Some venues are beginning to get good news.Hugh Hallinan, the executive producer of Downtown Cabaret Theater, a nonprofit venue in Bridgeport, Conn., spent weeks checking the S.B.A.’s grant portal each day, and last Thursday learned that his theater had been approved for a $541,000 grant.On Tuesday the theater held a news conference with Senator Richard Blumenthal of Connecticut.“We’ve been in Bridgeport for 41 years, and we’ve never gotten recognition like this,” Mr. Hallinan said in an interview. “I just thought, ‘We’re going to soak it all up right now. We’re going to bask in it.’”Downtown Cabaret came close to shutting down last year. Downtown Cabaret Theater, in Bridgeport, Conn., which came close to shutting down, learned that it had been approved for a $541,000 grant. Richard Pettibone“If all patrons who had tickets called in and said, ‘I need a refund,’ it was game-over time,” Mr. Hallinan said. Instead, many opted for a credit on their account, and about a third of donated the cost of their tickets back to the venue, Mr. Hallinan said.The funding has not yet started flowing to Broadway. A spokeswoman for the Broadway League, a trade organization representing producers and theater owners, said that none of its members had notified the group about receiving application approvals. Charlotte St. Martin, the group’s president, had said last month that officials had told the group that money would start coming in by the end of May, but that deadline has now passed.And several major performing arts organizations in New York City that are planning summer or fall reopenings are also still waiting. Carnegie Hall, the New York Philharmonic, New York City Ballet, American Ballet Theater, the Public Theater and the Metropolitan Opera have not yet heard. Many will not be eligible until a later round of awards.Mr. Sitter, in Oregon, said he had no idea why the Volcanic got its award so early. Like many applicants, it had lost at least 90 percent of its revenue during the pandemic, which qualified the Volcanic for the first round of grants. Others who lost less will be eligible for awards in mid- to late June.The Volcanic received some federal money last year from an earlier round of federal pandemic relief. That got it through 2020, Mr. Sitter said. But by last month, the Volcanic was down to its last few thousand dollars, not enough to cover its rent and monthly bills for June, Mr. Sitter said. He was considering whether to sell or shut it down.With the shuttered venue grant, the Volcanic can stay open until next year, when Mr. Sitter expects its pipeline of shows to be back to normal. This weekend, it is planning to put on its first shows since last summer, at 50 percent capacity.“There’s certainly not a lot of profit going to be made here,” Mr. Sitter said. “This is simply to lift the spirits of people, to say, ‘We can kind of do this, we’re doing good, and there is a way out.’” More

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      in Television

      Broadway’s Tony Awards, Delayed by Pandemic, Set for September

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      Most of the prizes will be announced on the Paramount+ streaming service, followed by a starry concert celebrating Broadway on CBS television.The long-delayed Tony Awards, honoring the last set of shows to open on Broadway before theaters went dark, finally have a plan: The ceremony will take place on Sept. 26, timed to bolster a pandemic-hobbled industry as shows begin to reopen.Three of the 25 competitive awards — best musical, best play and best play revival — will be presented live during a television program, broadcast on CBS, that will primarily be a starry concert of theater songs. But the bulk of the awards, honoring performers, writers, directors, choreographers and designers, will be given out just beforehand, during a ceremony that will be shown only on Paramount+, the ViacomCBS subscription streaming service.The organizers’ current expectation is that the event — awards and performances — will be live and in-person, taking place inside a Broadway theater.The three jukebox shows vying for best musical — “Jagged Little Pill,” “Moulin Rouge! The Musical” and “Tina — The Tina Turner Musical” — will each be invited to perform on the television broadcast. Many details — like which theater will be used, whether there will be a host, and who will perform — have not been determined.The two-platform structure, running a total of four hours, was arrived at during lengthy negotiations between the Broadway League and the American Theater Wing — the two organizations that present the awards — and CBS, which has broadcast the ceremony since 1978. CBS pushed to emphasize entertainment value, particularly in a year when viewership has plunged for many awards shows; the theater organizations wanted a way to honor the artistry of the abbreviated 2019-2020 season.“The ground was shifting under our feet the entire time, but our goal was to get as much celebration of the community and all the nominees as possible,” said the League’s president, Charlotte St. Martin.In a joint interview, St. Martin and the Theater Wing’s chief executive, Heather Hitchens, said they were pleased with the outcome.“Everybody wanted to create something that would celebrate the community, help sell tickets and be appealing to a national audience,” Hitchens said. “There were really good, thorough and passionate discussions about how best to achieve those three things.”They noted that it has been years since all Tony Awards categories were viewable nationally. For six years, starting in 1997, some of the awards were presented on a PBS special that would air just before the CBS broadcast, but in recent years, many of the design and writing awards have been presented off the air.“One of the things we’re proudest of is we got Paramount+ for all of our awardees, and the celebration of these awards on a major platform is a huge achievement,” Hitchens said. “That’s something we’ve wanted for years.”The broadcast segment is being described in a news release as “a live concert event, featuring superstar Broadway entertainers and Tony Award winners reuniting onstage to perform beloved classics and celebrate the joy and magic of live theater.” Asked for more detail, Hitchens said, “It’s going to be jam-packed with entertainment that is about Broadway. More to come on that.”The two-platform plan is similar to that used by the Grammy Awards, at which the majority of the prizes are announced at a preshow ceremony, followed by an entertainment-focused television broadcast. Some of the Tony Award winners named during the streaming ceremony will also be acknowledged during the TV portion.The ceremony, originally scheduled for June 7, 2020, will take place in September as part of an effort to reinforce the marketing message that Broadway is back in business — in fact, the show is being titled “The Tony Awards Present: Broadway’s Back!” Broadway’s 41 theaters have been closed since March 12, 2020; at the moment, the first show planning performances is “Hadestown,” on Sept. 2, followed by “Chicago,” “Hamilton,” “Lackawanna Blues,” “The Lion King” and “Wicked” on Sept. 14 and at least two dozen more over the fall and winter.“To have tickets on sale, to have shows announcing their openings, and to have an announcement about the Tony Awards, feels exhilarating, and hopeful,” St. Martin said.This year’s awards ceremony — formally known as the Antoinette Perry Awards — will be the 74th such event and will recognize work performed on Broadway between April 26, 2019, and Feb. 19, 2020. The Tony Awards retroactively set that eligibility deadline after determining that too few voters had seen a revival of “West Side Story” and a new musical called “Girl From the North Country” that opened in the final weeks before the pandemic arrived; those shows are expected to be eligible to compete for awards next year.The nominations for this year’s ceremony were announced last October; 15 shows managed to score a nod.The five contenders for best play are “Grand Horizons,” by Bess Wohl; “The Inheritance,” by Matthew López; “Sea Wall/A Life,” by Simon Stephens and Nick Payne; “Slave Play,” by Jeremy O. Harris; and “The Sound Inside,” by Adam Rapp.The winners have already been determined, although the results are unknown: the 778 Tony voters — producers, performers, directors, designers and others associated with the industry — were invited to cast their ballots, electronically, in early March. The results have since been safeguarded by the accounting firm Deloitte & Touche LLP.The streaming portion of the Sept. 26 Tony Awards ceremony is scheduled to begin at 7 p.m. Eastern; the broadcast show, which can also be streamed live and on demand on Paramount+ and the CBS app, is scheduled to begin at 9 p.m. Eastern. As in years past, the Tony Awards show will be put together by the producers Ricky Kirshner and Glenn Weiss of White Cherry Entertainment; Weiss will be the show’s director. More