Live Performance Is Back. But Audiences Have Been Slow to Return.
Attendance lagged in the comeback season, as the challenges posed by the coronavirus persisted. Presenters hope it was just a blip.Patti LuPone, Hugh Jackman and Daniel Craig came back to Broadway. The Norwegian diva-in-the-making Lise Davidsen brought her penetrating voice to the Metropolitan Opera. Dancers filled stages, symphonies reverberated in concert halls and international theater companies returned to American stages.The resumption of live performance after the long pandemic shutdown brought plenty to cheer about over the past year. But far fewer people are showing up to join those cheers than presenters had hoped.Around New York, and across the country, audiences remain well below prepandemic levels. From regional theaters to Broadway, and from local orchestras to grand opera houses, performing arts organizations are reporting persistent — and worrisome — drops in attendance.Fewer than half as many people saw a Broadway show during the season that recently ended than did so during the last full season before the coronavirus pandemic. The Met Opera saw its paid attendance fall to 61 percent of capacity, down from 75 percent before the pandemic. Many regional theaters say ticket sales are down significantly.“There was a greater magnetic force of people’s couches than I, as a producer, anticipated,” said Jeremy Blocker, the managing director at New York Theater Workshop, the Off Broadway theater that developed “Rent” and “Hadestown.” “People got used to not going places during the pandemic, and we’re going to struggle with that for a few years.”Many presenters anticipate that the softer box office will extend into the upcoming season and perhaps beyond. And some fear that the virus is accelerating long-term trends that have troubled arts organizations for years, including softer ticket sales for many classical music events, the decline of the subscription model for selling tickets at many performing arts organizations, and the increasing tendency among consumers to purchase tickets at the last minute.A few institutions are already making adjustments for the new season: The Baltimore Symphony Orchestra has cut 10 concerts, after seeing its average attendance fall to 40 percent of capacity last season, down from 62 percent in 2018-19.Many Broadway shows have struggled to match prepandemic salesPercent change in weekly gross sales in 2021 and 2022, compared with the same week in 2019 More
