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    The W.N.B.A. Wanted More Attention on TV. It Got Headaches, Too.

    As ratings for women’s basketball soared, the league was confronted with the divisive language of sports debates.When star prospects like Caitlin Clark and Angel Reese were set to become professionals this year, the W.N.B.A. said it was ready.The league beefed up its marketing efforts, and its television partners devoted more time to covering the sport. They all hoped to capitalize on momentum from the collegiate tournament as women’s basketball inched closer to the round-the-clock coverage devoted to other major sports.The W.N.B.A.’s ratings did soar, but the additional attention also magnified intense conversations on television shows, podcasts and social media. Pundits passionately clashed with colleagues, players described racism they had experienced, and the players’ union openly rebuked the league’s commissioner.Here are some of the most memorable moments of media dialogue during this W.N.B.A. season, which entered the playoffs this week.Physical PlayDuring her record-breaking career at the University of Iowa, Clark, who is white, was often heralded as the future face of the W.N.B.A., a league where about 70 percent of players are Black. After the Indiana Fever drafted her first overall, she certainly became the center of attention.In one notable on-court encounter, the Chicago Sky guard Chennedy Carter shoulder-shoved Clark to the floor. Carter, who was later charged with a flagrant foul and declined to answer questions about the encounter after the game, later took a swipe at Clark on social media.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Caitlin Clark Hype Will Test the W.N.B.A.’s Television Limits

    The docuseries “Full Court Press” closely tracked college stars like Clark and Kamilla Cardoso. Fans who want to follow elite W.N.B.A. rookies could have a tougher time.The decision makers for the docuseries “Full Court Press” chose wisely when selecting which women’s college basketball players they would follow for an entire season.They recruited Caitlin Clark, whose long-distance shots at the University of Iowa made her a lucrative draw. Kamilla Cardoso, a Brazilian attending the University of South Carolina, could provide an international perspective. Kiki Rice, from the University of California, Los Angeles, would be the talented but reserved young prospect.Those selections proved fortuitous when each player advanced deep into the N.C.A.A. tournament. Clark and Cardoso competed in the most-watched women’s championship game in history before becoming two of the top three picks in the W.N.B.A. draft.“The way that it turned out, it’s like, ‘This is not real life,’” said Kristen Lappas, the director of the four-part ESPN series that will air on ABC on Saturday and Sunday. “That just doesn’t happen in documentary filmmaking.”Interest in women’s basketball is surging because of young talent. Clark, Cardoso and other top rookies like Angel Reese and Cameron Brink are providing the W.N.B.A. a vital infusion of star power, quickly obliterating one record when 2.4 million viewers watched April’s draft.Now the league, whose media rights package expires in 2025, must capitalize by making sure fans can easily follow the players they grew to love during their collegiate careers.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More