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      'Wicked' Is First Broadway Tour Since Coronavirus Shutdown

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      DALLAS — Talia Suskauer knows what it’s like to be green. She remembers the feel of pigment and powder on her arms, neck, and face; how the color seemed to seep into her pores and linger behind her ears; what it was like to see a strange but familiar self staring back from a mirror.She didn’t know that, on a hot July afternoon in Dallas, getting painted once again would make her cry.Sixteen months after the touring production of “Wicked” in which Suskauer stars as the green-skinned witch Elphaba was forced to close, the cast and crew have reassembled in Dallas for a high-stakes effort to start again. The show’s first performance here on Tuesday, the first by any touring Broadway production since the coronavirus pandemic shut down shows across the nation, will be a sign of hope for a battered theater industry, but also a test at a time when the spread of the Delta variant has Americans once again on edge.Talia Suskauer is back as Elphaba, and she has two veterans to help her get into character: Joyce B. McGilberry, left, a makeup supervisor who has been with the show since 2006, and Andrea DiVincenzo Shairs, a hair supervisor, who joined in 2003.Cooper Neill for The New York Times“Each show is going to be someone’s first time back at the theater, so each show is going to be emotional,” Suskauer said. She had her own emotions to draw on, tearing up as she eased back into the makeup chair for the first time since the tour’s March 13, 2020, shutdown in Madison, Wis. “I felt like our purpose was being stripped away,” she said, “and now, to come back, it’s overwhelming.”Touring is a huge part of the commercial theater ecosystem. It’s big money — in the most recent full theater season, 18.5 million people attended touring shows in North America, and those productions grossed $1.6 billion.The resumption of touring will once again allow people who live far from New York to see Broadway titles. And it will provide much-needed income for actors, musicians and other theater workers left unemployed by the pandemic.“If anybody doesn’t love a national tour, there’s something they’re not getting,” said Cleavant Derricks, the Tony winner who is playing the Wizard in the “Wicked” tour.Cooper Neill for The New York Times“If anybody doesn’t love a national tour, there’s something they’re not getting,” said Cleavant Derricks, who in 1982 won a Tony Award for his role in the original Broadway production of “Dreamgirls,” and who now plays the Wizard in the “Wicked” tour. “You’re going from state to state, meeting different people, seeing different aspects of the country, and each night applause comes your way. How can you beat something like that?”A revisionist back story for “The Wizard of Oz,” “Wicked” is a musical theater juggernaut that opened on Broadway in 2003, has sold more than $5 billion worth of tickets and has been seen by more than 60 million people in 100 cities around the world. The show, which revolves around a fraught friendship between the witches Elphaba and Glinda, has been running so long that Suskauer and her co-star and fellow Floridian, Allison Bailey, both saw it as children..css-1xzcza9{list-style-type:disc;padding-inline-start:1em;}.css-3btd0c{font-family:nyt-franklin,helvetica,arial,sans-serif;font-size:1rem;line-height:1.375rem;color:#333;margin-bottom:0.78125rem;}@media (min-width:740px){.css-3btd0c{font-size:1.0625rem;line-height:1.5rem;margin-bottom:0.9375rem;}}.css-3btd0c strong{font-weight:600;}.css-3btd0c em{font-style:italic;}.css-w739ur{margin:0 auto 5px;font-family:nyt-franklin,helvetica,arial,sans-serif;font-weight:700;font-size:1.125rem;line-height:1.3125rem;color:#121212;}#NYT_BELOW_MAIN_CONTENT_REGION .css-w739ur{font-family:nyt-cheltenham,georgia,’times new roman’,times,serif;font-weight:700;font-size:1.375rem;line-height:1.625rem;}@media (min-width:740px){#NYT_BELOW_MAIN_CONTENT_REGION .css-w739ur{font-size:1.6875rem;line-height:1.875rem;}}@media (min-width:740px){.css-w739ur{font-size:1.25rem;line-height:1.4375rem;}}.css-9s9ecg{margin-bottom:15px;}.css-uf1ume{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;}.css-wxi1cx{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-align-self:flex-end;-ms-flex-item-align:end;align-self:flex-end;}.css-12vbvwq{background-color:white;border:1px solid #e2e2e2;width:calc(100% – 40px);max-width:600px;margin:1.5rem auto 1.9rem;padding:15px;box-sizing:border-box;}@media (min-width:740px){.css-12vbvwq{padding:20px;width:100%;}}.css-12vbvwq:focus{outline:1px solid #e2e2e2;}#NYT_BELOW_MAIN_CONTENT_REGION .css-12vbvwq{border:none;padding:10px 0 0;border-top:2px solid #121212;}.css-12vbvwq[data-truncated] .css-rdoyk0{-webkit-transform:rotate(0deg);-ms-transform:rotate(0deg);transform:rotate(0deg);}.css-12vbvwq[data-truncated] .css-eb027h{max-height:300px;overflow:hidden;-webkit-transition:none;transition:none;}.css-12vbvwq[data-truncated] .css-5gimkt:after{content:’See more’;}.css-12vbvwq[data-truncated] .css-6mllg9{opacity:1;}.css-qjk116{margin:0 auto;overflow:hidden;}.css-qjk116 strong{font-weight:700;}.css-qjk116 em{font-style:italic;}.css-qjk116 a{color:#326891;-webkit-text-decoration:underline;text-decoration:underline;text-underline-offset:1px;-webkit-text-decoration-thickness:1px;text-decoration-thickness:1px;-webkit-text-decoration-color:#326891;text-decoration-color:#326891;}.css-qjk116 a:visited{color:#326891;-webkit-text-decoration-color:#326891;text-decoration-color:#326891;}.css-qjk116 a:hover{-webkit-text-decoration:none;text-decoration:none;}“I saw it in New York when I was in seventh grade, and it was so magical,” said Bailey, who plays Glinda. “It’s why I wanted to do theater.”The show, which has been touring since 2005, travels from city to city with 13 trucks that carry the set, costumes and a lot of equipment and supplies.Cooper Neill for The New York Times“Wicked,” with songs by Stephen Schwartz, a book by Winnie Holzman and direction by Joe Mantello, has been touring North America since 2005. The tour now travels from city to city in 13 trucks that transport the set, the sound and light equipment, more than 300 costumes and about 100 wigs.The touring company includes 33 actors, an 18-person crew, six musicians, three stage managers, two company managers and a physical therapist, plus the 16 dogs, one cat and three ferrets brought along for companionship. The traveling company is then supplemented at each stop by 32 local crew members and nine local musicians, as well as dozens of stagehands to help load the set in and out.The resumption of the “Wicked” tour, which comes a month before the first musicals are scheduled to restart on Broadway, will soon be followed by others: Beginning in mid-August, touring productions of “Hamilton” will resume in San Francisco, Los Angeles, Atlanta and Tempe, Ariz., and in September tours of “Frozen” and “My Fair Lady,” as well as the play “What the Constitution Means to Me,” will hit the road.In New York, ticket holders to Broadway shows will be required to show proof of vaccination and wear masks, at least through October. In Dallas, the touring production of “Wicked” is requiring vaccines for cast and crew, but not for the audience, which will be instructed to wear masks. Actors will be barred from interacting with the audience, meaning no stage-door autographs or selfies, and no backstage tours.The cast was masked for rehearsals, except when singing or speaking. During performances, the actors will be unmasked.Cooper Neill for The New York TimesEarly indicators are that audiences are eager to return: The five-week Dallas run has sold strongly, and prices have held steady, ranging from $25 for a lottery ticket to $169 for the best seats.When the pandemic forced the tour to close last year, the crew packed the set and costumes into boxes and left them in the Madison theater, imagining they’d be back in a few weeks. Then, as the shutdown dragged on, the crew went back to load those boxes into trucks. Ten of the trucks spent nearly a year parked in a Wisconsin truck yard, while three, containing temperature-sensitive electronics, wigs and wardrobe, were sent to a climate-controlled warehouse in Pennsylvania.The crew was worried about how the show’s approximately 100 wigs, many of which are made of human hair, would fare during the lengthy shutdown, but they turned out to be in good condition.Cooper Neill for The New York TimesSome members of the company went home, but some had no homes — they are usually on the road so much, they don’t need them — so they stayed with family, or rented something somewhere.“Since I’ve been married, I’ve never been home this long, ever,” said the tour’s hair supervisor, Andrea DiVincenzo Shairs, who has been with “Wicked” off and on since 2003. “I went to Fort Lauderdale — my husband is there — and we actually still love each other, so it worked out!”“I saw it in New York when I was in seventh grade, and it was so magical,” Allison Bailey, the actress playing Glinda, said of “Wicked.” “It’s why I wanted to do theater.”Cooper Neill for The New York TimesReuniting was fun, but restarting was complicated, and the show set aside three weeks to get ready at Dallas’s Music Hall at Fair Park, the 3,420-seat venue “Wicked” was returning to for the sixth time. The cast was rusty, and needed to re-rehearse the show, while the crew needed to assess each piece of equipment for possible damage after months of disuse.“We were worried about what was going to come out of the trucks,” said David O’Brien, the tour’s production stage manager. “Opening these boxes of clothes, what are we going to find, and what’s it going to smell like?”There were minor problems — a dimmer rack that needed to be reprogrammed, and a warped board in the set floor that caused a sliding statue to jam — but for the most part, the crew was delighted with how well the equipment held up.While the crew reassembled the Tony-winning set, the cast rehearsed in the lobby, working on a sprung floor rented from the Texas Ballet Theater. “It’s been 16 months of singing in your shower, which is different than singing with multiple people,” said Evan Roider, the tour’s music director, “but they came back ready to go.”There were jokes about expanded waistlines and forgotten dance steps. “It’s a little more snug this time around!” Suskauer said of her costume when a button popped as she rehearsed.“Look, it’s Glinda!” Bailey rehearses her entrance in a floating bubble.Cooper Neill for The New York TimesBy the time they were working in the theater, underneath a proscenium featuring the show’s red-eyed dragon, the cast was polishing details. “Careful with your wand!” the associate director, Lisa Leguillou, instructed Bailey as she rehearsed her entrance in a floating bubble. “It’s covering your face!”Onstage, the show hasn’t changed. But backstage, there are many new precautions, including air scrubbers.Cooper Neill for The New York TimesThere are, of course, new safety protocols, which the “Wicked” team is sharing in video meetings with crews from other tours as they, too, prepare to restart. Some measures are now familiar: plentiful hand sanitizer, plus masks and gloves and air scrubbers. But there are also more theater-specific strategies. Ultraviolet wands are being used to clean mask interiors, lest too much disinfectant give actors headaches. Actors now scan QR codes for their daily check-ins, in lieu of the traditional sign-in sheet on a clipboard. And partitions are being installed in the orchestra pit to try to contain any aerosols emitted by reed and brass instruments.“Our biggest concerns have been how to reinvent things we do in a Covid world,” said Steve Quinn, the tour’s company manager, who has been touring with “Wicked” for 16 years. “We’re the guinea pigs, and we’re just trying to navigate this.”Among the new safety measures: The cast’s daily sign-in is now digital, replacing the traditional pen-and-paper system. Marie Eife, a member of the ensemble, scanned the QR code as she arrived for rehearsal one morning.Cooper Neill for The New York TimesThe company’s excitement about being back together, and making a show, is tempered by some anxiety, particularly among the crew. “I want to make sure I have covered all my bases, so not by my hands would anybody become sick or injured by something I didn’t think of,” said Joyce B. McGilberry, the tour’s makeup supervisor. “I wanted to come back, but I can’t deny my concerns.”The tour company has a wide range of experience. Rebecca Gans Reavis had been playing a flying monkey for just a week before the tour shut down, while Laurel Parrish, the advance wardrobe supervisor, has been with “Wicked” since it opened on Broadway.Reavis, heartbroken, spent the pandemic in Wichita, Kan., where she and her husband took jobs teaching at her mother’s dance studio; Parrish, in northern Manhattan, worked for a cheesemonger while taking on passion projects in embroidery and sewing.“I don’t think I knew how much I missed it until we started back,” Parris said. “Seeing the clothes was like seeing old friends.”When two of the show’s cast members opted not to return after the pandemic, that created openings for the return of an alumnus, Clifton Davis, who at 75 is the oldest member of the tour cast, and a newbie, Anthony Lee Bryant, a Los Angeles-based dancer who had auditioned for the show six times before landing a spot.“Theater is being resurrected, thank God,” said Davis, who is relishing a second go as Doctor Dillamond, an erudite goat who taught at Shiz University when Glinda (then known as Galinda) and Elphaba were students there. Davis previously played the same role in 2012.Anthony Lee Bryant, right, is the only brand-new member of the tour cast, and during rehearsals he took careful notes as he watched other ensemble members dance.Cooper Neill for The New York TimesAs Bryant scrupulously took notes on dance moves, and Davis practiced his bleat, some moments seemed sure to land differently, even though they were crafted years ago. Chief among them: Glinda’s opening line, which Bailey utters as she floats in on her bubble.“It’s good to see me, isn’t it?”“I think I’m going to say it the same, but it’s going to feel different,” Bailey said. “I feel like I’m saying it on behalf of theater itself.” More

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      Broadway Audiences Will Need Proof of Vaccination and Masks

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      Children under 12, who cannot be vaccinated, can show a negative test to attend. But the Metropolitan Opera and Carnegie Hall plan to bar them for now.Broadway’s theater owners and operators, citing the ongoing dangers of the coronavirus pandemic, said Friday that they have decided to require that theatergoers be vaccinated against Covid-19 and wear masks in order to attend performances.The policy, announced just days before the first Broadway play in more than 16 months is to start performances, allows children ineligible for vaccination to attend shows if tested for the virus. Some performing arts venues in New York say they will go even further: the Metropolitan Opera, which hopes to reopen in late September, and Carnegie Hall, which is planning to reopen in October, are not only planning to require vaccinations, but also to bar children under 12 who are not yet eligible to be vaccinated.The new vaccination requirements for visitors to New York’s most prominent performing arts venues were imposed as the highly contagious Delta variant has caused Covid-19 cases to rise, leading the Centers for Disease Control and Prevention to recommend that vaccinated Americans in virus hot spots resume wearing masks indoors. Several major businesses, local governments and the federal government have recently decided to require their employees to get vaccinated or submit to frequent testing.The safety protocols come at a fraught time for Broadway, which is attempting to rebound after the longest shutdown in its history. Because tourism, which traditionally accounts for about two-thirds of the Broadway audience, remains down, it was already unclear whether there would be sufficient demand to support the 45 shows that plan to start performances on Broadway this season. Now the industry is hoping that there will be more people comforted than put off by the vaccination and masking measures. “We have said from Day 1 that we want our casts, our crews and our audiences to be safe, and we believe that this is a precaution to ensure that,” said Charlotte St. Martin, the president of the Broadway League. “We’re doing everything we can to open safely and protect everyone.”The rules, which will be in place at least through October, apply to all 41 Broadway theaters, and require that audiences wear masks except when eating or drinking in designated areas.The Broadway vaccination mandate will apply not only to audiences, but also to performers, backstage crew and theater staff. There will be limited exceptions: “people with a medical condition or closely held religious belief that prevents vaccination,” as well as children under 12, can attend with proof of a recent negative coronavirus test.A vaccine mandate is already in place for Bruce Springsteen’s concert show, which began performances in June, and for “Pass Over,” the play that aims to start performances on Aug. 4. The latest rules will mean that they will now require masks as well, and will govern all of the shows that follow: Twenty-seven, including many of the blockbuster musicals, intend to get underway in September and October, starting with “Hadestown” and “Waitress” on Sept. 2, followed by “Chicago,” “Hamilton,” “The Lion King,” “Wicked” and the play “Lackawanna Blues” on Sept. 14.“I am overjoyed that the theater owners and the Broadway League have made the decision that is best for the community at large,” said Brian Moreland, the lead producer of “Thoughts of a Colored Man,” a play that is to start performances in October. “We committed to doing what the science told us to do, and this is what the science tells us.”Deciding what to do about young children has proved particularly vexing, given that no vaccine has yet been approved for pediatric use. Although Broadway, which has a number of shows that depend on ticket buying by families with children, has decided to allow those under 12 to attend if tested, the Met Opera, which draws fewer young children to most of its productions, is taking a more restrictive approach.“Children under the age of 12, for whom there is no currently available vaccine, are not permitted to enter the Met regardless of the vaccination status of their guardian,” the company declares on its website.“Obviously, it’s painful to me personally and to the company not to have young people coming into the theater,” said Peter Gelb, the general manager of the Met, who said that the company’s vaccination policies were designed to protect its roughly 3,000 employees and to make audiences feel comfortable about coming back and sitting in close quarters. The Met is also requiring all visiting artists and the members of its orchestra and chorus, as well as its staff, to be vaccinated.Barring children under 12 for now had been a difficult decision, Gelb said: “They are our future audience.”Gelb said that he hoped children would become eligible for vaccines by December, when the Met has two holiday presentations aimed at families and children: the company’s shortened, English-language version of “The Magic Flute,” and “Cinderella,” an English-language adaptation of Massenet’s “Cendrillon.”Both Broadway and the Met say they will open at full capacity, meaning no social distancing. The Met, unlike Broadway, says that masks will be optional. Broadway theaters range in size from 600 to 1,900 seats, while the Met can seat 3,800..css-1xzcza9{list-style-type:disc;padding-inline-start:1em;}.css-3btd0c{font-family:nyt-franklin,helvetica,arial,sans-serif;font-size:1rem;line-height:1.375rem;color:#333;margin-bottom:0.78125rem;}@media (min-width:740px){.css-3btd0c{font-size:1.0625rem;line-height:1.5rem;margin-bottom:0.9375rem;}}.css-3btd0c strong{font-weight:600;}.css-3btd0c em{font-style:italic;}.css-w739ur{margin:0 auto 5px;font-family:nyt-franklin,helvetica,arial,sans-serif;font-weight:700;font-size:1.125rem;line-height:1.3125rem;color:#121212;}#NYT_BELOW_MAIN_CONTENT_REGION .css-w739ur{font-family:nyt-cheltenham,georgia,’times new roman’,times,serif;font-weight:700;font-size:1.375rem;line-height:1.625rem;}@media (min-width:740px){#NYT_BELOW_MAIN_CONTENT_REGION .css-w739ur{font-size:1.6875rem;line-height:1.875rem;}}@media (min-width:740px){.css-w739ur{font-size:1.25rem;line-height:1.4375rem;}}.css-9s9ecg{margin-bottom:15px;}.css-uf1ume{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;}.css-wxi1cx{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-align-self:flex-end;-ms-flex-item-align:end;align-self:flex-end;}.css-12vbvwq{background-color:white;border:1px solid #e2e2e2;width:calc(100% – 40px);max-width:600px;margin:1.5rem auto 1.9rem;padding:15px;box-sizing:border-box;}@media (min-width:740px){.css-12vbvwq{padding:20px;width:100%;}}.css-12vbvwq:focus{outline:1px solid #e2e2e2;}#NYT_BELOW_MAIN_CONTENT_REGION .css-12vbvwq{border:none;padding:10px 0 0;border-top:2px solid #121212;}.css-12vbvwq[data-truncated] .css-rdoyk0{-webkit-transform:rotate(0deg);-ms-transform:rotate(0deg);transform:rotate(0deg);}.css-12vbvwq[data-truncated] .css-eb027h{max-height:300px;overflow:hidden;-webkit-transition:none;transition:none;}.css-12vbvwq[data-truncated] .css-5gimkt:after{content:’See more’;}.css-12vbvwq[data-truncated] .css-6mllg9{opacity:1;}.css-qjk116{margin:0 auto;overflow:hidden;}.css-qjk116 strong{font-weight:700;}.css-qjk116 em{font-style:italic;}.css-qjk116 a{color:#326891;-webkit-text-decoration:underline;text-decoration:underline;text-underline-offset:1px;-webkit-text-decoration-thickness:1px;text-decoration-thickness:1px;-webkit-text-decoration-color:#326891;text-decoration-color:#326891;}.css-qjk116 a:visited{color:#326891;-webkit-text-decoration-color:#326891;text-decoration-color:#326891;}.css-qjk116 a:hover{-webkit-text-decoration:none;text-decoration:none;}Broadway will provide additional safety measures backstage: An agreement announced Thursday between the Broadway League, a trade association representing producers as well as theater owners, and Actors’ Equity Association, the labor union representing performers and stage managers, requires weekly testing for employees, as well as the vaccine mandate.The Metropolitan Opera will not initially allow children 12 and under, since they are not eligible to be vaccinated. But the company hopes that vaccines will be approved for them by December, when it is planning several operas aimed at families. Vincent Tullo for The New York Times There are some venues staging work in New York without requiring vaccinations, but others have implemented mandates, including Madison Square Garden, which in June required vaccination for patrons at a Foo Fighters concert. The Park Avenue Armory, which had accepted proof of vaccination or a recent negative test for its first dance show this summer, has been getting stricter; all attendees must be fully vaccinated for its next show, a work by the choreographer Bill T. Jones called “Deep Blue Sea” that is scheduled to start performances in September.There are also performing arts vaccine mandates emerging beyond New York: The San Francisco Opera announced Wednesday that it will require proof of vaccination for all patrons ages 12 and up, and on Friday the Hollywood Pantages Theater in Los Angeles, where a tour of “Hamilton” is set to begin Aug. 17, said it would require ticket holders to be fully vaccinated.Broadway theaters are especially high visibility, and especially challenging, since they draw audiences of all ages and from all over to sit side-by-side in tightly packed buildings with small lobbies and bathrooms and cramped backstage areas. Gov. Andrew M. Cuomo of New York had suggested in May that Broadway should consider a vaccination mandate, but some producers were worried that such a step could dampen attendance at a time when consumer readiness to return to theatergoing remains uncertain. The recent rise in cases persuaded the industry’s leadership to set aside those concerns and embrace the vaccination mandate, at least for the next few months.The details of how the new Broadway policies will be implemented are up to individual theater owners, and are still being worked out, but ticket holders will be expected to present proof of vaccination when they arrive at a theater. Among the forms of proof that have been accepted at “Springsteen on Broadway” are vaccination cards, images of those cards stored on a phone, and, for New York residents and others vaccinated in New York, the state’s Excelsior Pass.For those who have already purchased tickets and are unwilling or unable to comply with the new policies, there are likely to be options: most shows have adopted liberal refund and exchange policies for the fall.The League said that in September it would reassess safety protocols for performances in November and beyond.Javier C. Hernández contributed reporting. More

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      City Plans Central Park Concert for the Vaccinated: LL Cool J, Santana and More

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      LL Cool J, Elvis Costello, Andrea Bocelli, Carlos Santana and the New York Philharmonic will join Bruce Springsteen in performances Aug. 21 on the Great Lawn.LL Cool J, Elvis Costello, Andrea Bocelli, Carlos Santana and the New York Philharmonic will join Bruce Springsteen and other artists next month at the starry Central Park concert that the city is planning to herald its comeback from the pandemic, Mayor Bill de Blasio announced Tuesday.The mayor said that concertgoers would need to show proof of vaccination.Mayor Bill de Blasio of New York announced that next month there will be a concert in Central Park to celebrate the city’s recovery from the coronavirus, with performances from LL Cool J, Elvis Costello and Bruce Springsteen.“We want this to be a concert for the people,” Mr. de Blasio said at a video news conference, announcing more of the headliners — and the name — of the event, “We Love NYC: The Homecoming Concert,” which will be held on the Great Lawn on Aug. 21. “But I also want to be clear: It has to be a safe concert. It has to be a concert that helps us keep moving forward our recovery.”“So, if you want to go to this concert, you need to show proof of vaccination,” he added.The lineup features artists and musical icons from a number of eras, genres and styles, including the Killers; Earth, Wind & Fire; Wyclef Jean; Barry Manilow, and the previously announced performers, including Paul Simon, Jennifer Hudson and Patti Smith.While 80 percent of the tickets will be free, proof of vaccination will be required to attend. (Reasonable accommodation would be provided for those unable to get vaccinated because of a disability, the city said in a news release.) Masks will be optional, given the vaccination requirement and the fact that it is being held outdoors.Free tickets will be released to the public in batches at nyc.gov/HomecomingWeek beginning Monday at 10 a.m. Others will be available for purchase Monday.Gates will open for the concert, which is being produced in partnership with Live Nation, at 3 p.m. on Aug. 21, and the show will start at 5 p.m. CNN will also air the event live worldwide, including on CNN en Español.The venerable music producer Clive Davis, a Brooklyn native, has been working on the concert since May. He has lived almost his whole life in New York, he said at the news conference, but has never witnessed anything like the events of the past year and a half.“As a born, bred and true New Yorker, I well know how resilient we are, and how New York always comes back,” Mr. Davis said. “And yes, ladies and gentlemen, we are coming back. And I cannot think, really, of a more appropriate way to celebrate this than an unforgettable concert in the most special venue in the world: the Great Lawn at Central Park.” More

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      Positive Coronavirus Test Halts Shakespeare in the Park for Third Night

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      “Merry Wives,” an adaptation of Shakespeare’s comedy, had already pushed back its opening night by nearly two weeks after an injury to its leading man.The merriment is still on hiatus.The Public Theater’s free Shakespeare in the Park production of “Merry Wives,” which had already pushed back its opening night by nearly two weeks after its leading man was injured, announced on Friday that it would cancel its third consecutive performance after learning a production member had tested positive for the coronavirus on Wednesday.The theater had canceled the Wednesday and Thursday performances at the Delacorte Theater in Central Park, in accordance with its existing protocols. It announced on Twitter on Friday that it would call off Friday’s performance as well “to support the artistic and logistical efforts required to restart performances.”A spokeswoman for the theater, Laura Rigby, said the theater planned to resume performances on Saturday. The production is scheduled to run through Sept. 18, with a special gala performance on Sept. 20.The theater noted on Twitter that it practiced “rigorous testing and daily health and safety protocols to ensure everyone’s safety.” It said on Wednesday that the cast, crew and staff members would isolate and take additional tests if needed.Earlier this week the theater postponed the play’s opening night to Aug. 9, from July 27, after Jacob Ming-Trent, who plays Falstaff, sustained an undisclosed injury. (He is recuperating, the theater said, and his understudy Brandon E. Burton will perform the role in his absence.)The show, a contemporary adaptation of Shakespeare’s comedy “The Merry Wives of Windsor,” has been running in previews since July 6. Written by Jocelyn Bioh and directed by Saheem Ali, it is set in South Harlem and represents African immigrant communities not often seen onstage. Bioh and Ali have said they hope the production makes Shakespeare accessible to all audiences, especially people of color who may have been told Shakespeare was not for them.“We want it to be antiracist,” Ali told The New York Times this month. “We want it to have opportunities for people of color that didn’t exist before.”In June, the theater announced that it would fill the Delacorte Theater to 80 percent capacity after initially saying it would allow only 428 attendees in the 1,800-seat theater for each performance.People who show proof of vaccination can occupy full-capacity sections, and distanced sections are available for those who are unvaccinated (and those theatergoers do not need to show proof of a negative test to enter). Face masks are required for people in both sections when entering and moving around, though those in the full-capacity sections may remove them while seated.On Friday, Rigby said the theater was monitoring Covid-19 cases in New York City and would adjust its policies if needed in collaboration with its city, state and union partners.The cancellations come amid the rise in cases caused by the highly transmissible Delta variant of the coronavirus, which has been responsible for the postponement of a number of stage productions and delays in television and film projects in Europe over the past month. Andrew Lloyd Webber’s “Cinderella” musical recently moved its opening night in London’s West End back about a month after a cast member tested positive, while productions like “Hairspray” at the London Coliseum and “Romeo and Juliet” at Shakespeare’s Globe have also experienced delays following positive tests.In the United States, the Delta variant is now responsible for a majority of cases, and some experts are recommending that fully vaccinated people wear masks again to protect the unvaccinated. More

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      in Movies

      I’m Obsessed With ‘Old.’ The Twist: I Won’t See It.

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      M. Night Shyamalan’s new movie has a trailer that eerily resonates with our strange times; and that’s enough for me.Let me say up front that I do not expect to see M. Night Shyamalan’s latest movie, “Old,” which arrived in theaters last week, for no other reason than that I am traveling and haven’t set foot in a theater in almost two years. But in the past few weeks, I have watched its trailer over and over, enthralled by its combination of existential horror and unintended humor. The trailer introduces us to some people who become trapped on a remote beach, where they begin to age at an insanely accelerated pace. Naturally, they try to figure out what’s happening, floating theories and freaking out. This being a Shyamalan film, the trailer promises they will spend a lot of time looking confused and concerned — the same facial feat Mark Wahlberg sustained across the running time of “The Happening” — and yelling at one another, demanding explanations.This is a familiar, Manichaean, Shyamalan-ish universe: A diverse group of bewildered souls, alone in a menacing void, earnestly playing out whatever endgame logic the scenario dictates. (It’s as though the director were compelled to continually make big-budget versions of “Waiting for Godot” — you think he can’t go on, but he’ll go on.) So we see a family on vacation, headed to the beach. The cast is soon filled out by others: a couple, a 6-year-old girl, a woman in a bikini making smoochie faces at her phone, two more men. Soon enough, the kids find things in the sand: rusted items from their hotel, cracked sunglasses, late-model iPhones. A young bleach-blonde corpse bobs toward a boy in the water. (She did not die of old age, but will decompose in hyperlapse.) Then the real aging begins. Parents confront their kids’ sudden adolescence. The 6-year-old girl grows up, becomes pregnant and gives birth on the beach. Some greater force is afoot, be it fate, God, time, Facebook or nature. Whatever it is, it clearly doesn’t care how many travel rewards points or memory-making family vacations you had in real life.Near the start of the trailer, Vicky Krieps’s character dreamily tells her impatient children: “Let’s all start slowing down.” Then everything starts speeding up. At some point she turns to her husband and exclaims, “You have wrinkles!” (The horror!) But of course “Old” will not be an allegory about the importance of sunscreen. What we’re being shown here looks far more like a meditation on mortality wrapped in a cautionary tale about our accelerated lives — about the scariness of time flying and kids growing up too fast, of bodies going to hell and the inescapability of death, and about the ravages we’ve visited upon the Earth, which will remain blanketed in all our fancy garbage long after it has turned us to dust.Part of what’s so captivatingly strange about the trailer is the way it takes a movie that compresses life into a couple of hours and then compresses that into a galloping two-and-a-half-minute highlight reel. Its breakneck, parodic pace calls to mind Tom Stoppard’s “15-Minute Hamlet,” in which all the most famous scenes from Shakespeare’s play are crammed (twice!) into a quarter of an hour. (In a film adaptation I once saw, Ophelia drowned herself by plunging her head into a bucket.) The title alone reduces the existential horror of the premise to a midlife freakout.The graphic novel from which this movie is adapted — “Sandcastle,” written by Pierre Oscar Lévy and illustrated by Frederik Peeters — was inspired by Levy’s memories of childhood holidays. “He used to travel a lot to a beach exactly like this one, in the north of Spain,” Peeters told the comics site CBR. “Later, he went back with his own children, and one day he had this idea.” The beach could serve as a microcosm of Western society, “with some of its strong basic figures.” This was not a thriller, Peeters said — “it’s a fable.”It takes a movie that compresses life into a couple of hours and then compresses that into two and a half minutes.Shyamalan may be best known for his last-minute twists, but this was an option the “Sandcastle” authors ultimately decided against. According to Peeters, Levy had written a resolution to the story, a final twist — “but we finally decided it was useless, and would have destroyed the frightening dimension of the book.” The frightening dimension, of course, is that there is no escaping time, or death — and neither is there any simple revelatory twist in life that will explain what you’re meant to be doing with your time here.Anyone converting this source material into a movie has a choice to make: Either you embrace the terrifying meaninglessness of our short lives, or you try to offer consolation with a resolution to the story. The trailer tips its hand that Shyamalan has chosen the latter: The last words we hear are Gabriel Garcia Bernal’s character saying, “We’re here for a reason!” Maybe we are and maybe we are not, but my time on Earth is limited, and any story that attempts to wrap up the problem of life will feel like a waste of it.As I watched this trailer over and over, I was also, coincidentally, in Spain, where I lived for many years while growing up. I am writing from my brother’s new apartment in Madrid, which happens to be next door to the childhood home of a childhood friend. Walking my dog past her building, then meeting with her later, I find myself dwelling on the trailer, on the nature of time passing, on how compressed and accelerated it can feel. It’s strange to sit across from people you met in elementary school but haven’t seen in years. It makes you feel like the couples in the trailer, watching their spouses transform into their future selves. Time seems to pass at an accelerated rate when you return to a place periodically, over a long period, with large gaps in between.During the past year and a half of paralysis — this remote, isolated, slowed-down time, during which some of the most privileged among us were able to isolate in safety and comfort — it could seem as if the future were on hold. (It was not.) Time felt endless and slow until, for me, it accelerated significantly. I lost my mother suddenly. After 18 months of not traveling anywhere, I came back to the city where I lost my father, where my nephews were born, where my parents’ still-living friends have become elderly. It is funny to see how much has changed, and which things never change. I met a friend at a gallery opening and mentioned on arrival that I’d forgotten to iron my dress. He seemed happy to hear this: “You’re still you!” he said.Perhaps, for some of us, last year felt like a pause. But there was no pause. There never is. You look away for a moment, and your kid is tall. Your dog is old. Friends move away. You begin to wonder where this is all going. What’s the twist? When will it arrive? And then maybe you realize where you are, which may be a very old city — old to you and old in history, though not as old as some — and here you are, repeatedly watching a trailer for a movie, feeling a strange feeling.Carina Chocano is the author of the essay collection “You Play the Girl: On Playboy Bunnies, Stepford Wives, Train Wrecks and Other Mixed Messages” and a contributing writer for the magazine. More

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      in Movies

      Vladimir Menshov, Surprise Russian Oscar Winner, Dies at 81

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      His “Moscow Does Not Believe in Tears” was named best foreign-language film in 1980, beating Truffaut and Kurosawa. U.S. critics demurred.Vladimir Menshov, a prolific Soviet actor and director whose film “Moscow Does Not Believe in Tears” won the Academy Award in 1980 for best foreign-language film, surprising the many American critics who had panned it, died on July 5 in a hospital in Moscow. He was 81.Mosfilm, the Russian film studio and production company, said the cause was complications of Covid-19.“Moscow Does Not Believe in Tears,” a soapy, melodramatic crowd-pleaser, attracted some 90 million moviegoers in the Soviet Union even after it had been broadcast on television, not long after it was released theatrically in 1980. Its theme song, “Alexandra,” written by Sergey Nikitin and Tatyana Nikitina, became one of the country’s most beloved pieces of movie music.Even so, when “Moscow,” only the second film Mr. Menshov had directed, won the Oscar, many moviegoers and critics were taken aback, given the competition that year. It was chosen over François Truffaut’s “The Last Metro” and Akira Kurosawa’s “The Shadow Warrior” as well as the Spanish director Jaime de Armiñán’s “The Nest” and the Hungarian director Istvan Szabo’s “Confidence.”“There was more condescending good will than aesthetic discrimination behind the Oscar voted to ‘Moscow,’” Gary Arnold of The Washington Post wrote when he reviewed the film, which was released in the United States after its Oscar victory.The film follows three girls quartered at a Moscow hotel for young women in the late 1950s as they hunt for male companionship, and then revisits them 20 years later. It starred Vera Alentova, the director’s wife and the mother of their daughter, Yuliya Menshova, a television personality. They both survive him, along with two grandchildren.From left, Aleksey Batalov, Vera Alentova and Natalya Vavilova in “Moscow Does Not Believe in Tears.”SputnikMr. Arnold noted that Mr. Menshov’s movie “revives a genre Hollywood has failed to sustain, reliable as it would seem: the chronicle of provincial girls, usually a trio, in pursuit of careers and/or mates in the big city” — a genre that ranged chronologically at the time from “Stage Door” (1938) to “Valley of the Dolls” (1967).Vincent Canby of The New York Times conceded that the film was “decently acted” but wrote that at two and a half hours, it “seems endless.”“There are suggestions of social satire from time to time,” Mr. Canby wrote, “but they are so mild they could surprise and interest only an extremely prudish, unreconstructed Stalinist.”While he considered it understandable that “Moscow” was one of the Soviet Union’s most successful films, Mr. Canby concluded, “One can also believe that portion of Mr. Menshov’s biography (contained in the program) that reports he failed his first three years at the Cinema Institute in Moscow and wasn’t much more successful as an acting student with the Moscow Art Theater.”He added tartly, “I assume we are told these things to underscore the lack of meaning in these early failures, which, however, appear to be summed up in his Oscar winner.”Vladimir Valentinovich Menshov was born on Sept. 17, 1939, to a Russian family in Baku (now in Azerbaijan). His father, Valentin, was an officer with the secret police. His mother, Antonina Aleksandrovna (Dubovskaya) Menshov, was a homemaker.As a teenager, Vladimir held blue-collar jobs as a machinist, a miner and a sailor before being admitted to the Moscow Art Theater School. After graduating from the school in 1965 and from the Gerasimov Institute of Cinematography in 1970, he worked for the Mosfilm, Lenfilm and Odessa Film studios.He had more than 100 credits as an actor, including in the hit “Night Watch” (2004), and was also a screenwriter. He made his debut as a director in 1976 with the film “Practical Joke.” More

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      in Theater

      Avignon Festival Forges Ahead, Despite Virus Restrictions

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      The French theater festival’s Fringe offering is giving some respite from the pandemic, even as new rules to stop coronavirus transmission are making it harder to get to the shows.AVIGNON, France — It sounds like a virologist’s nightmare: 1,070 theater productions; 116 venues, most of them within Avignon’s cramped medieval center; and everywhere, festivalgoers sitting shoulder to shoulder in indoor spaces.Yet the Fringe offering at this summer’s Avignon Festival — which runs parallel to the main event, and is known as “le Off” — has forged ahead, even as the more contagious Delta variant of the coronavirus became the dominant strain in France.Is it problematic to enjoy excellent performances under the circumstances? With the rituals of Avignon, including unmasked performers handing out publicity fliers in the street, came a sense of normalcy. Still, a sneaky sense of guilt permeated conversations with theatergoers — not least when new restrictions were announced, shortly after the Avignon Festival began.Last week, the French government decreed that a “health pass” — a QR code proving full vaccination or a negative coronavirus test result — would be required from July 21 for all venues with over 50 seats. Restaurants, bars and trains will follow from Aug. 1. (The health pass requirement previously applied only to events with more than 1,000 audience members.)Frustration was palpable in Avignon in the days before the rule came into force. While roughly half of Fringe venues are small enough to skirt it, some companies opted to leave early, and bigger shows reported ticket returns and a drop in bookings. Last weekend, as widespread demonstrations against the policy swept France, protesters filled Avignon’s biggest avenue, shouting “Liberté!” (“Freedom!”)Marc Arnaud in “The Metamorphosis of Storks,” his one-man show at the Théâtre du Train Bleu.Alejandro GuerreroWhile the Avignon Festival’s official lineup (“le In,” in local parlance) went from bleak to bleaker in its themes, Fringe fare at least offered some respite from pandemic worries, since comedy has always been a prominent part of this less highbrow portion of the festival.Two original one-man shows, by Mehdi-Emmanuel Djaadi and Marc Arnaud, combine jokes and impressions with explorations of deep-seated inner conflicts. Djaadi’s “Coming Out,” especially, is an exercise in stereotype busting. The coming out in question is religious: The show recounts the 34-year-old comedian’s conversion from Islam to Catholicism.Support for his choice was scarce, as Djaadi tells it at the aptly named Théâtre des Corps Saints (Theater of the Holy Bodies). His family, of Algerian descent, felt he was turning his back on them; a priest explained that he didn’t want any trouble; in artistic circles, many were ill at ease with what they saw as the Catholic Church’s homophobia and conservatism.Yet instead of expressing the resentment he might have felt, Djaadi looks back on his journey, from teenage rebellion and drug dealing to a Catholic wedding, with amused affection. He points to contradictions on both sides, and France’s churchgoers come in for pointed satire, too.In “The Metamorphosis of Storks,” Arnaud focuses on a much shorter stretch of time. He and his wife went through the process of in vitro fertilization, and we meet Arnaud as he is about to donate a sperm sample — a process that brings up far more feelings than he expected.Morgane Peters as Effie in “Iphigenia in Splott,” directed by Blandine Pélissier at Artéphile.Blandine PélissierAs he stalls impatient hospital staff, his monologue covers his sexual education, his attempts at therapy and anxiety about parenthood. It’s a brisk, honest reckoning with the travails of masculinity, which packed the Théâtre du Train Bleu to the rafters (before the health pass requirement was implemented).Not that Avignon audiences were turned off by darker shows. At Artéphile, one of the few Fringe venues to also function as a year-round cultural space, the director Blandine Pélissier offered a stark and convincing production, “Iphigenia in Splott.”The Welsh playwright Gary Owen is relatively unknown in France, but his 2015 reworking of the Iphigenia myth — translated by Pélissier and Kelly Rivière — should prompt curiosity about his work. Here, the sacrificial victim is Effie, from the Cardiff district of Splott, a blaze of raging energy who becomes unexpectedly pregnant. This 90-minute monologue convincingly attributes the lack of support she encounters to social and medical service cuts, and the actress Morgane Peters takes the role from hard-edge anger to pain with poignant ease.Productions with larger casts were a bigger challenge this year, given that a positive coronavirus test among the company was enough to call a show off, and the director and actress Julie Timmerman downsized her show “A Democrat” as a result. Timmerman retooled this excellent production about Edward Bernays, the American nephew of Freud known as “the father of public relations,” for just two actors (Mathieu Desfemmes and herself). The result is adroitly written and witty, a worthy look at the dangers of Bernays’ techniques when they’re used for propaganda purposes.While the Avignon Festival’s official, curated lineup involves far fewer productions than the Fringe, it was hit with a handful of coronavirus-related cancellations. The artistic teams of two choreographers, Dada Masilo and Dimitris Papaioannou, were unable to travel to Avignon, while Eva Doumbia’s “Autophagies” saw its run interrupted when members of the cast and crew had to go into isolation after coming into contact with an infected person.Mathieu Desfemmes and Julie Timmerman in “A Democrat.”Roland BaduelTwo European productions that went ahead make a lasting impression. Emma Dante, of Italy, choreographs as much as she directs, and in “Misericordia,” theater becomes dance and vice versa. In it, three women raise a child, Arturo, who is described as mentally disabled and whose mother was a victim of domestic violence. Together, they form a bickering, complex family. The dancer Simone Zambelli not only captures Arturo’s twitching, disjointed body, he spins his physical vulnerability and moments of joy into poetry, knotting himself into expressive shapes.Avignon also hosted the stage version of “Pieces of a Woman.” Before it became a film starring Vanessa Kirby last year, the playwright Kata Weber and the director Kornel Mundruczo imagined it for the TR Warszawa playhouse in Warsaw, and the Polish cast delivered a gut punch in Avignon at the Lycée Théodore Aubanel.The play starts with the same lengthy labor scene as the film, but it covers less narrative ground after the central couple’s baby is stillborn. Whereas the screen version details the trial of a midwife who attended to the birth, this is only hinted at as a possibility onstage, and Maja, who lost her child, refuses to go through with it. Instead, the characters’ grief plays out over a long family dinner at the home of Maja’s mother.The result requires more patience on viewers’ part, but rewards it with a fully formed portrait of a family adrift. In that sense, the stage version of “Pieces of a Woman” completes Weber and Mundruczo’s puzzle: Let’s hope Avignon won’t be its only international stop.The cast of “Pieces of a Woman,” by the playwright Kata Weber and the director Kornel Mundruczo.Christophe Raynaud de Lage/Festival d’Avignon More

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      in Television

      Skipping the Olympics Is ‘Not an Option’ for Many Advertisers

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      Companies have spent more than $1 billion on ads timed to the Tokyo Games, which will take place in empty arenas as the pandemic lingers.The Olympics have long been an almost ideal forum for companies looking to promote themselves, with plenty of opportunities for brands to nestle ads among the pageantry and feel-good stories about athletes overcoming adversity — all for less than the price of a Super Bowl commercial.But now, as roughly 11,000 competitors from more than 200 countries convene in Tokyo as the coronavirus pandemic lingers, Olympic advertisers are feeling anxious about the more than $1 billion they have spent to run ads on NBC and its Peacock streaming platform.Calls to cancel the more than $15.4 billion extravaganza have intensified as more athletes test positive for Covid-19. The event is also deeply unpopular with Japanese citizens and many public health experts, who fear a superspreader event. And there will be no spectators in the stands.“The Olympics are already damaged goods,” said Jules Boykoff, a former Olympic soccer player and an expert in sports politics at Pacific University. “If this situation in Japan goes south fast, then we could see some whipsaw changes in the way that deals are cut and the willingness of multinational companies to get involved.”Panasonic, a top sponsor, will not send its chief executive to the opening ceremony, which is scheduled for Friday. Neither will Toyota, one of Japan’s most influential companies, which also delivered a blow to the Games on Monday when it said it had abandoned its plans to run Olympics-themed television commercials in Japan.In the United States, marketing plans are mostly moving ahead.For NBCUniversal, which has paid billions of dollars for the exclusive rights to broadcast the Olympics in the United States through 2032, the event is a crucial source of revenue. There are more than 140 sponsors for NBC’s coverage on television, on its year-old streaming platform Peacock and online, an increase over the 100 that signed on for the 2016 Summer Games in Rio de Janeiro.“Not being there with an audience of this size and scale for some of our blue-chip advertisers is not an option,” said Jeremy Carey, the managing director of the sports marketing agency Optimum Sports.A United Airlines commercial featuring the Olympic gymnast Simone Biles will appear on Peacock.United AirlinesIn a Michelob Ultra commercial, the sprinting star Usain Bolt points joggers toward a bar. Procter & Gamble’s campaign highlights good deeds by athletes and their parents. Sue Bird, a basketball star, promotes the fitness equipment maker Tonal in a spot debuting Friday. Chris Brandt, the chief marketing officer of Chipotle, said that the situation was “not ideal,” but that the company still planned to run a campaign featuring profiles of Olympic athletes.“We do think people will continue to tune in, even without fans, as they did for all kinds of other sports,” Mr. Brandt said. “It’s going to be a diminishing factor in terms of the excitement, but we also hope that the Olympics are a bit of a unifier at a time when the country can seem to be so divided every day.”NBCUniversal said it had exceeded the $1.2 billion in U.S. ad revenue it garnered for the 2016 Games in Rio and had sold all of its advertising slots for Friday’s opening ceremony, adding that it was still offering space during the rest of the Games. Buyers estimate that the price for a 30-second prime-time commercial exceeds $1 million.Television has attracted the bulk of the ad spending, but the amount brought in by digital and streaming ads is on the rise, according to Kantar. Several forecasts predict that TV ratings for the Olympics will lag the Games in Rio and London, while the streaming audience will grow sharply.NBCUniversal said that during the so-called upfront negotiation sessions this year, when ad buyers reserve spots with media companies, Peacock had received $500 million in commitments for the coming year.“You won’t find a single legacy media company out there that is not pushing their streaming capabilities for their biggest events,” Mr. Carey, the Optimum Sports executive, said. “That’s the future of where this business is going.”United Airlines, a sponsor of Team U.S.A., scrapped its original ad campaign, one that promoted flights from the United States to Tokyo. Its new effort, featuring the gymnast Simon Biles and the surfer Kolohe Andino, encourages a broader return to air travel.“It didn’t make much sense to focus on a specific destination that Americans might not be able to travel to,” said Maggie Schmerin, the airline’s managing director of advertising and social media..css-1xzcza9{list-style-type:disc;padding-inline-start:1em;}.css-3btd0c{font-family:nyt-franklin,helvetica,arial,sans-serif;font-size:1rem;line-height:1.375rem;color:#333;margin-bottom:0.78125rem;}@media (min-width:740px){.css-3btd0c{font-size:1.0625rem;line-height:1.5rem;margin-bottom:0.9375rem;}}.css-3btd0c strong{font-weight:600;}.css-3btd0c em{font-style:italic;}.css-w739ur{margin:0 auto 5px;font-family:nyt-franklin,helvetica,arial,sans-serif;font-weight:700;font-size:1.125rem;line-height:1.3125rem;color:#121212;}#NYT_BELOW_MAIN_CONTENT_REGION .css-w739ur{font-family:nyt-cheltenham,georgia,’times new roman’,times,serif;font-weight:700;font-size:1.375rem;line-height:1.625rem;}@media (min-width:740px){#NYT_BELOW_MAIN_CONTENT_REGION .css-w739ur{font-size:1.6875rem;line-height:1.875rem;}}@media (min-width:740px){.css-w739ur{font-size:1.25rem;line-height:1.4375rem;}}.css-9s9ecg{margin-bottom:15px;}.css-uf1ume{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;}.css-wxi1cx{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-align-self:flex-end;-ms-flex-item-align:end;align-self:flex-end;}.css-12vbvwq{background-color:white;border:1px solid #e2e2e2;width:calc(100% – 40px);max-width:600px;margin:1.5rem auto 1.9rem;padding:15px;box-sizing:border-box;}@media (min-width:740px){.css-12vbvwq{padding:20px;width:100%;}}.css-12vbvwq:focus{outline:1px solid #e2e2e2;}#NYT_BELOW_MAIN_CONTENT_REGION .css-12vbvwq{border:none;padding:10px 0 0;border-top:2px solid #121212;}.css-12vbvwq[data-truncated] .css-rdoyk0{-webkit-transform:rotate(0deg);-ms-transform:rotate(0deg);transform:rotate(0deg);}.css-12vbvwq[data-truncated] .css-eb027h{max-height:300px;overflow:hidden;-webkit-transition:none;transition:none;}.css-12vbvwq[data-truncated] .css-5gimkt:after{content:’See more’;}.css-12vbvwq[data-truncated] .css-6mllg9{opacity:1;}.css-qjk116{margin:0 auto;overflow:hidden;}.css-qjk116 strong{font-weight:700;}.css-qjk116 em{font-style:italic;}.css-qjk116 a{color:#326891;-webkit-text-decoration:underline;text-decoration:underline;text-underline-offset:1px;-webkit-text-decoration-thickness:1px;text-decoration-thickness:1px;-webkit-text-decoration-color:#326891;text-decoration-color:#326891;}.css-qjk116 a:visited{color:#326891;-webkit-text-decoration-color:#326891;text-decoration-color:#326891;}.css-qjk116 a:hover{-webkit-text-decoration:none;text-decoration:none;}United’s campaign will appear in airports, on social media and on streaming platforms, including Peacock, but not on TV. Ms. Schmerin said the airline wanted to be “matching customers where they are, based on their viewing habits.”Ad agency executives said companies were regularly checking in for updates on the Covid outbreak in Japan and might fine-tune their marketing messages accordingly.“Everyone is a little bit cautious,” said David Droga, the founder of the Droga5 ad agency, which worked on an Olympics campaign for Facebook showcasing skateboarders. “People are quite fragile at the moment. Advertisers don’t want to be too saccharine or too clever but are trying to find that right tone.”Many companies advertising during the Games are running campaigns that they had to redesign from scratch after the Olympics were postponed last year.“We planned it twice,” said Mr. Carey of Optimum Sports. “Think about how much the world has changed in that one year, and think about how much each of our brands have changed what they want to be out there saying or doing or sponsoring. So we crumpled it up, and we started over again.”Visa, a sponsor, will not hold promotional gatherings and client meetings in Tokyo and will not send any senior executives, said Lynne Biggar, the company’s global chief marketing officer. The company’s commercial during the opening ceremony broadcast starts with a soccer game before showing Visa being used in transactions around the world.Visa scrapped plans for in-person Olympics events in Tokyo, but is debuting a commercial during the opening ceremony broadcast.VISANBCUniversal’s sports calendar also includes the Super Bowl in February, for which 85 percent of ad slots are already sold or are in discussions, the company said. Also on the lineup: the FIFA World Cup in Qatar in late 2022 and the Beijing Winter Olympics in February, both of which have put the advertising industry in a difficult position because of China’s and Qatar’s poor records on human rights.First, though, ad executives just want the Tokyo Games to proceed without incident.“We’ve been dealing with these Covid updates every day since last March,” said Kevin Collins, an executive at the ad-buying and media intelligence firm Magna. “I’m looking forward to them starting.” More