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    The Managers Who Helped Make Travis Kelce a Celebrity

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    In the only recent year in which Travis Kelce and the Kansas City Chiefs weren’t playing in the Super Bowl, the N.F.L. star was driving around Los Angeles in early February with his business managers, André and Aaron Eanes, marveling at billboards featuring Dwayne Johnson, the actor and entertainer better known as the Rock.“Man, I don’t think I’ll ever be as famous as the Rock,” Mr. Kelce said.His co-managers looked at each other. “We’re like, Yes, you can,” André Eanes said.The twin brothers had known since Mr. Kelce was at the University of Cincinnati that the 6-foot-5 athletic star with the Marvel-character physique, blue eyes and affable charm had crossover potential.But let’s be honest. Nobody imagined this.This was a year even The Rock might envy. Mr. Kelce, a tight end, won the Super Bowl (his second) in February. In March, he hosted “Saturday Night Live.” He’s starred in seven national television commercials. The podcast he co-hosts with his brother, Jason, is among the most popular on Spotify. He launched a clothing line with his team.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber?  More

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      Rich Paul, N.B.A. Power Broker, Growing Up and Finding Peace

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      When Rich Paul considers his life now, he sometimes thinks how far it seems from his childhood, growing up Black in a particularly dangerous part of Cleveland.For the past two decades, Mr. Paul, 42, has been a polarizing force in basketball. A power broker in a specialized world, he is slim, 5-foot-8 and sharply dressed, often appearing on the margins of photos snapped at marquee events.Many saw him as LeBron James’s confidant, and later as his agent. But as he built a sports agency, Klutch Sports Group, that rivaled and irritated more established companies, he has worked to separate his identity from that of Mr. James’s.Mr. Paul is now a courtside fixture at N.B.A. games. He collects art. He lives in Beverly Hills. And he is in a yearslong relationship with the Grammy-winning singer-songwriter Adele. Mr. Paul has helped N.B.A. players shift power away from teams and to themselves, like when he maneuvered a 2019 trade that sent Anthony Davis to the Los Angeles Lakers to join Mr. James.On Tuesday, Roc Lit 101, an imprint of Random House, will publish his memoir, “Lucky Me.” It is a bid by Mr. Paul to both own his past — growing up with a mother who battled addiction and acknowledging his own drug dealing — and celebrate the way his difficult upbringing, and in particular his father, prepared him for his future.Recently, at a restaurant in a five-star hotel in Midtown Manhattan, with sculptures of tropical birds in the light fixtures, Mr. Paul mused about his hope that athletes would focus on the peace of mind that can come with real financial security, not the fleeting pleasure of social media attention and the temporary financial windfalls that come with it. The idea of finding peace set off another thought.“I come from a place where every day is chaotic. Every. Day,” Mr. Paul said, his voice rising as he began tapping hard on the table to emphasize his words. “Sirens, all day long. You have to wear headphones. I should have been the inventor of Beats, as many sirens as I had to listen to, and yells and cussing outs and everything.”After a moment, he returned to his original point.“These kids, they just want clout,” Mr. Paul said. “I don’t understand it.”One of the main themes of the memoir is the influence Mr. Paul’s father had on him.Sinna Nasseri for The New York TimesIt’s why, he said, he was so passionate about becoming an agent. He had heard so much about players being broke despite initially getting lucrative contracts.“There’s no line down the street to get to knowledge,” Mr. Paul said. “It tells you a lot.”In thinking about Mr. Paul’s memoir, Chris Jackson, the publisher and editor in chief of Roc Lit 101, said he was interested in Mr. Paul as part of a generation of Black men “whose formative experiences were during that period that was defined by crack cocaine and the post-civil rights cocktail of white flight, urban abandonment and families that really struggled to stay together.“And how out of that kind of experience of survival, so much was created, and how the entire country was shifted by people who were kind of forged in that.”The broad strokes of Mr. Paul’s back story have been recounted before, the way his mother had struggled with drug addiction and his father, who had another family, raised him in the family’s corner store. How a chance meeting with Mr. James at an airport in Akron, Ohio, turned into a partnership that changed the course of his life.In the memoir, which was written with the journalist Jesse Washington and features a foreword by Mr. James, Mr. Paul goes further than ever before. He depicts in heartbreaking detail the ways his mother’s absences forced her children to act older than their ages, contrasting those stories with her energy and charisma when she was clean.“It was therapeutic for me, but at the same time I wanted to make sure that people understood it wasn’t all bad,” Mr. Paul said.He writes that his father taught him discipline and how to run a business. Not all of his father’s business dealings were strictly legal, but Mr. Paul said he always ran them with honor. His father’s advice is sprinkled throughout the memoir, as are the ways Mr. Paul learned to make money and earn respect. Dressing well was always a big part of that.He writes of the devastation he felt at losing his father, whom he calls his “moral compass,” in 2000, which led to him selling cocaine for the first time. He shares his unease at selling hard drugs, which had shattered his mother, but said that he was swept up by a desire to compete and win.During lunch in Manhattan, Mr. Paul said he hadn’t felt comfortable publicly sharing stories about selling drugs before, though he knew drugs weren’t exclusive to his community.“I’ve talked about it with clients, just in conversation, and they resonate with it because when you grew up how we grew up it’s in your family,” he said. Two days later, on a rainy Sunday afternoon in Brooklyn, a car picked Mr. Paul up outside a townhouse to take him from one podcast taping to another. (Near the end of the first show, Mr. Paul had been asked to name his favorite Adele song, but, having some editorial control, he requested a different question.)“I try to keep it as private as I possibly can,” Mr. Paul said of his relationship with Adele.Lauren Bacho/NBAE, via Getty ImagesDuring the drive, Mr. Paul made phone calls. He pitched a client to a shoe company, and then called a friend to plan where they would watch the Cleveland Browns game later that day.Suddenly his eyes widened in happiness as he looked at his phone.“A couple got married in my shoes!” he said. Mr. Paul, who has a shoe collaboration with New Balance, showed a photo to a Klutch employee acting as his chief of staff.He FaceTimed with Adele to see how her morning had gone. Then he chose a different watch and different Klutch Athletics sweatshirt, the clothing brand he has created with New Balance, for the next taping.Asked if he has a stylist, Mr. Paul proudly said no.“I used to style LeBron his rookie year,” he said, adding: “I could be anything. I could be a stylist, music executive, coach.”Mr. James was a teenager when he met Mr. Paul, who had a jersey resale business sometimes run out of the trunk of his car. Soon, Mr. James was paying him $48,000 a year, confident Mr. Paul was worth the investment. Mr. Paul watched Mr. James’s career unfold. Then, when Mr. James hired Creative Artists Agency, one of the most powerful agencies in sports and entertainment, Mr. Paul began working for the agency. He helped recruit clients, saying he knew most agents “couldn’t do it.” Mr. Paul was dismissed by some who believed his success came solely because of his friendship with LeBron James.Jim Poorten/NBAE, via Getty ImagesHe met business moguls, from Warren Buffett to Jay-Z, and asked plenty of questions. His friendly boldness attracted people.“Flawlessly confident,” said Rich Kleiman, the longtime manager for the N.B.A. star Kevin Durant, and a founder of Mr. Durant’s media company, Boardroom. Mr. Kleiman was working with Jay-Z when he met Mr. Paul, and saw in him hints of Jay-Z’s self assurance. “There’s a way to be confident where you can make anyone believe you.”When Mr. Paul started Klutch Sports in 2012, nine years after Mr. James’s N.B.A. career began, Mr. James and three other players immediately became clients.Chatter quickly followed — in the news media, primarily anonymous — from other agents questioning Mr. Paul’s qualifications. He had never received a college degree and they viewed him as a lucky member of a star athlete’s entourage.Maverick Carter understands. He grew up in Akron with Mr. James, has handled his business affairs for years and is the chief executive of The SpringHill Company, an entertainment and production company he founded with Mr. James. For a while, he said, it could seem like his “first name was ‘LeBron’s’ and my last name was ‘friend.’” “It’s straight-up disrespectful when they say, ‘Rich Paul is only successful because he’s doing this with LeBron,’” Mr. James wrote in the foreword to Mr. Paul’s memoir. “That’s like saying I don’t demand the same excellence from my partners that I demand of myself, or that Rich’s other clients don’t think for themselves.”Mr. Paul doesn’t argue that he didn’t benefit from his friendship with Mr. James. He just thinks that if he hadn’t been a young Black man getting career help from a powerful friend, and an athlete at that, his story would have been framed differently.Still, Mr. James is entering his 21st N.B.A. season, which means life after LeBron James is in the not-too-distant future for Klutch Sports Group.The agency now has 198 clients between the N.B.A., W.N.B.A., N.F.L. and athletes looking for deals related to their name, image and likeness. Klutch has partnered with United Talent Agency, and Mr. Paul is the co-head of UTA’s sports division.The agency still attracts defectors from other agencies, but it experiences ebbs and flows. Three prominent players’ relationships with Klutch ended this year — Ben Simmons of the Brooklyn Nets, Anthony Edwards of the Minnesota Timberwolves and OG Anunoby of the Toronto Raptors.Some N.B.A. agents have quietly admired what Mr. Paul has accomplished, while others find him too aggressive in pursuing clients from other agencies.Mr. Paul said he was proud that many of his clients began their careers with other agents. He sees it as a sign of his superior ability to connect with players.“This is one thing my dad always taught us: No matter what somebody else is doing to you or done to you, that don’t mean you follow suit,” Mr. Paul said. “You stay the course. You do what you know is right.”There are those who don’t like the credit he gets for fostering an era of player empowerment in the N.B.A. Mr. Paul is known for aggressively advocating for his clients’ interests, even if that means demanding a trade while they are under contract, but he doesn’t shy away from telling them to pull back when he finds their wishes unrealistic.Mr. Paul’s Klutch Sports Group has nearly 200 clients.Sinna Nasseri for The New York TimesAs he navigates the current landscape of athlete management, he worries about the way players and their parents think about branding.“There’s nothing wrong with being a great basketball player and make all the money you can being a great basketball player,” Mr. Paul said. “Because I look at it this way: Being a great basketball player, being able to make four or five, $600 million playing a game of basketball is no different than building a business and selling it.”Mr. Paul’s career has kept him close to superstardom. But recently, his relationship with Adele has thrust him into a spotlight that isn’t always comfortable.“I try to keep it as private as I possibly can,” he said. When he and Adele began attending N.B.A. games together, dozens of search engine optimized headlines followed, asking: “Who is Adele’s boyfriend, Rich Paul?” Last month she even referred to Mr. Paul as her husband while speaking to a fan.“I’m in a place now where I’d rather she be happy than me,” Mr. Paul said. “Not that I don’t want to be happy, I want it to sound the right way. Just understanding the importance of someone that you are involved with, that you’re dating and that you’re spending your time with, that you may love. You understand the importance of them and their happiness.”Love has never been an easy subject for him. His parents never told him they loved him, though he says he has no doubt they did.Now, he said, he makes a point to tell his three children he loves them. It is one lesson he didn’t learn from his father because vulnerability was dangerous when he was growing up.It is one illustration of how different his life is from the one he lived growing up. But he doesn’t want anyone to forget how it started. More

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      Actress Julia Ormond Accuses Harvey Weinstein of Battery in Lawsuit

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      Ms. Ormond also sued Creative Artists Agency, which represented her at the time, and Disney, which owned Mr. Weinstein’s Miramax.The actress Julia Ormond, known for “Legends of the Fall” and “Sabrina,” accused Harvey Weinstein of sexual battery in a lawsuit filed on Wednesday in a New York court, claiming that the former film producer forced her to give him oral sex during a business meeting in 1995.Ms. Ormond also sued Creative Artists Agency, which represented her at the time, saying in the complaint that two of its senior agents cautioned her from speaking out — and informed her of the “going rate” for settlements paid to women who accused Mr. Weinstein of sex crimes. She said the sum was $100,000.Mr. Weinstein, now 71, was convicted in 2020 by a New York jury on charges of rape and criminal sexual assault and sentenced to 23 years in prison. He was later convicted of similar crimes in Los Angeles and sentenced to 16 years, to be served after his New York term. Mr. Weinstein has denied the claims against him, saying all encounters were consensual, and is appealing both convictions.“Harvey Weinstein categorically denies the allegations made against him by Julia Ormond, and he is prepared to vehemently defend himself,” Imran H. Ansari, a lawyer for Mr. Weinstein, said in a statement. Mr. Ansari added that her lawsuit was “yet another example of a complaint filed against Mr. Weinstein after the passing of decades.”CAA did not respond to requests for comment. Lawyers for Ms. Ormond said her complaint was the first to sue the powerful agency for what the suit claims was its role in covering up and enabling Mr. Weinstein’s behavior.Ms. Ormond’s complaint, filed in New York Supreme Court, also named the Walt Disney Company and Miramax, which Disney owned from 1993 to 2010. Ms. Ormond claimed the companies also knew about Mr. Weinstein’s predation and failed to protect her from him.Disney declined to comment. Miramax, now owned in part by Paramount Global, did not respond to requests for comment.According to the complaint, CAA secured a two-year production deal between Ms. Ormond and Miramax. She claims that Mr. Weinstein sexually assaulted her in 1995 after a business dinner. According to the suit, Mr. Weinstein said he would discuss a project she was interested in only at the apartment that Miramax had provided for Ms. Ormond as part of her deal.At the apartment, the suit said, Mr. Weinstein stripped naked and forced Ms. Ormond to give him oral sex.Afterward, Ms. Ormond told her agents, Bryan Lourd, now the chief executive of CAA, and Kevin Huvane, now a co-chairman of the agency, about what had occurred, according to the complaint.“Rather than take Ormond’s side and advocate for her interest, they suggested that if she reported Weinstein to the authorities, she would not be believed, and he would seriously damage her career,” the complaint said.Ms. Ormond did not pursue further action, the complaint said, but Mr. Weinstein terminated her contract at Miramax. CAA also transferred her to a younger, less experienced agent, diminishing her career potential, the lawsuit said.In a statement, Ms. Ormond said her lawsuit was a “way to shed light on how powerful people and institutions like my talent agents at CAA, Miramax and Disney enabled and provided cover for Weinstein to assault me and countless others.” More

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      Kanye West, Dropped by CAA, Makes Adidas and Corporate Partners Squirm

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      The antisemitic outbursts and provocations by the artist now known as Ye have raised questions about how much offensive behavior companies are willing to tolerate from a proven moneymaker.Update: Adidas said on Tuesday that it is cutting ties with Kanye West.Kanye West had already been burning bridges in the music industry. He was disinvited from performing at the Grammy Awards last spring after erratic behavior. He withdrew from headlining this year’s Coachella festival just over a week before it began. His last album was released not on streaming services, but exclusively on a proprietary $200 speaker device.This month Mr. West, who now goes by Ye, came under fire for making a series of antisemitic remarks and wearing a shirt with a slogan associated with white supremacists, putting some of his fashion-related businesses — which appear to be more lucrative these days than his musical ventures — in jeopardy.It has become a make-or-break moment for his career, and raised questions about how much offensive behavior companies are willing to tolerate from a proven moneymaker.Adidas, the German sneaker giant whose collaboration with Ye’s company, Yeezy, has been estimated to be worth billions, has said that their partnership was “under review” — prompting the Anti-Defamation League to ask, “what more do you need to review?” It appeared that Adidas continued to sell his products, though. (On Tuesday, after this article was published, Adidas announced it would cut ties with Ye.) Ye ended his Yeezy Gap partnership last month, before the latest controversies erupted, but in recent days Gap sent out promotional emails for the Yeezy Gap hoodie.There have been some signs that the fashion industry is distancing itself from Ye, as the former halo effect of his celebrity turned into an Achilles’ heel after he appeared at Paris Fashion Week earlier this month in a shirt that read “White Lives Matter,” and then went on to make antisemitic remarks on social media and in a series of interviews, posting on Twitter that he would go “death con 3 On JEWISH PEOPLE.”Balenciaga, whose fashion show Ye opened in Paris this month with a surprise modeling appearance, deleted him from its pictures and videos of the show. Similar images disappeared from Vogue Runway, the platform of record for fashion shows. And Skims, the shapewear brand started by Ye’s ex-wife, Kim Kardashian, that he reportedly helped shape in design and aesthetic, described him as a “small minority shareholder” and said that he had “no active role at Skims.”And Ms. Kardashian condemned “hate speech” in a post on Twitter on Monday, which named no one but said: “I stand together with the Jewish community and call on the terrible violence and hateful rhetoric towards them to come to an immediate end.”The designer Willy Chavarria, who last worked with Ye in 2020 on Yeezy Gap, said in an email, “I think it’s important for brands that use Ye for their gain like Balenciaga and Adidas to be forthcoming on their position on hate speech.”Ye has weathered crises before, especially since 2016, when he was hospitalized; he later said he had received a diagnosis of bipolar disorder. In recent years he has been condemned for saying that Harriet Tubman “never actually freed the slaves” and that centuries of slavery had been “a choice”; polarized fans with his embrace of right-wing politics and former President Donald J. Trump; launched a quixotic campaign for president in 2020; and split with Ms. Kardashian. He has continued to work amid it all.Much of the music industry, where an artist’s notoriety is often a key selling point, has appeared to take more of a wait-and-see attitude about his latest controversies.But there is uncertainty about his musical future, too. Ye is no longer represented by the Creative Artists Agency, one of the world’s major booking agencies, a representative of the company said. On Monday, the film and television studio MRC announced that it was shelving a completed documentary about Ye following his antisemitic outbursts. He is no longer signed to Def Jam, his longtime record company; his contract expired with his 2021 album, “Donda.” And Ye’s own label, G.O.O.D. Music, which has released music by other artists like the rapper Pusha T, is also no longer affiliated with Def Jam, according to a person briefed on the deals. A representative of Def Jam declined to comment, and Ye did not respond to questions sent to a representative.“Will Kanye bounce back from this?” asked Randy Phillips, who was the promoter for a benefit concert Ye performed with Drake last December at the L.A. Memorial Coliseum that drew more than 60,000 fans and was streamed live by Amazon. “He could. He’s a musical genius. But it’s going to take time. It’s not going to be immediate.”Reaching a High Note, Then FallingYe, floating above it all during his 2016 Saint Pablo Tour. After a series of onstage monologues, the tour was cut short.A J Mast for The New York TimesIn 2016, as he performed on a spaceshiplike platform that hovered over sold-out arena crowds during his Saint Pablo Tour, Ye appeared to be at the peak of his creative powers.More on Kanye WestKanye West, the rapper and fashion designer who now goes by Ye, has been at the center of several controversies.Runway Scandal: Ye wore a “White Lives Matter” T-shirt during a Paris fashion show. The use of the phrase, which the Anti-Defamation League has attributed to white supremacists, was widely condemned.Corporate Partners: A series of antisemitic outbursts by the artist have raised questions about how much offensive behavior companies are willing to tolerate from a proven moneymaker.Adidas Cuts Ties: The German sportswear giant, the most important partner in Ye’s fashion empire, ended its lucrative relationship with the rapper after his antisemitic remarks.Parler Deal: Parler, the social media service known for its right-wing audience, said that Ye would purchase its site, days after Instagram and Twitter restricted his accounts.His seventh studio album, “The Life of Pablo,” was his latest No. 1 hit and his show was received as an event. He was moving full-steam into the fashion world. His marriage to Ms. Kardashian, a reality-TV princess, had made him even more famous.But Ye never finished the tour.Shortly after he delivered a long, grievance-filled monologue at a concert in Sacramento that November, and abruptly ended the show after just a few songs, Ye was hospitalized, and the remainder of the tour was canceled.In some ways Ye’s music career has never quite recovered. In the six years since, his only performances have been scattered dates, with no proper tour befitting a major star. Once a frequent presence at the top of the Billboard charts, Ye has not had a huge hit in years. While his recent albums have usually opened at No. 1, they have then slid down the charts and been overshadowed by other releases.His career since has toggled between increasingly outrageous public controversies and sometimes remarkable creative achievements.On his 2021 album, “Donda,” he included industry pariahs like Marilyn Manson, who had been accused of sexual assault by multiple women, and DaBaby, who had made homophobic remarks and waffled about apologies. He made attacks on the comedian Pete Davidson, who was dating Ms. Kardashian, including in a music video in which an animated figure closely resembling Mr. Davidson is kidnapped and buried.Yet Ye’s “Sunday Service” performances — intimate, spiritual events including one at the Coachella festival in 2019 — mesmerized audiences. And his earlier period remains so popular that his catalog has held strong on streaming services, with more than 90 million streams a week in the United States over the last month, and a total of nearly four billion streams so far this year, according to the tracking service Luminate. His audience on the radio, on the other hand, has fallen by about 22 percent over the last month, as some stations have cut back on playing his songs.A Lucrative Fashion Partnership JeopardizedAt New York Fashion Week in 2015. The following year, he drew a crowd to Madison Square Garden for a fashion show and album premiere.Lucas Jackson/ReutersAs his music career has stumbled, Ye’s work in fashion has taken on new importance. The most lucrative corner of his empire appeared to be Yeezy’s partnership with Adidas, which began in 2013 after he left a collaboration with Nike. The Adidas deal, which involved both shoes and clothing, became hugely successful.Even before his recent controversies, Ye had been sparring publicly with Adidas executives, but so far the company has not elaborated on its statement more than two weeks ago that the partnership is “under review.” (The company announced Tuesday, after this article was published, that it was over.) There had been increasing pressure on the company to take action. On Sunday, after a group hung a banner reading “Kanye is right about the Jews” over a Los Angeles freeway, Jeffrey I. Abrams, the Anti-Defamation League’s regional director there, released a statement that concluded, “Decisive action against antisemitism by Adidas is long overdue.”It put Adidas in a difficult position. Its founder, Adi Dassler, belonged to the Nazi Party, and in Germany, where antisemitic statements made online can lead to prosecution, companies that played a role in the country’s dark history are often expected to uphold their responsibility to prevent the return of such sentiment.Ye has long been interested in fashion. In 2009, he interned at Fendi with Virgil Abloh, who went on to work with Ye’s Donda creative agency before starting his own brand. That year Ye also brought a group of collaborators and friends to “crash” Paris Fashion Week.A luxury debut (DW by Kanye West) at Paris Fashion Week in 2011 was critically savaged and lasted only two seasons, but his partnership with Adidas proved transformative. The company underwrote his clothing brand, Yeezy, which unveiled its first collection at New York Fashion Week in 2015, with Beyoncé, Jay-Z, Rihanna and Diddy sitting in the front row.Within a few seasons Ye packed Madison Square Garden with 20,000 people for a fashion show and album premiere. While his Season 4 show on Roosevelt Island in September 2016 proved a debacle, his potent combination of reality-TV celebrity, music stardom, sneaker success and establishment disruption was impossible to resist for an industry that often felt stuck in the last century.It is also why partnering with Yeezy was so appealing to Gap, the mall brand whose sales and cultural relevance were floundering. Gap hoped the partnership, announced in 2020, would last 10 years and generate $1 billion in annual sales.Instead it lasted about two years, and produced only two products until a third party — Balenciaga — was brought in to accelerate the line. Lawyers for Ye argued that Gap broke “contractual obligations.” Gap said it was “deciding to wind down the partnership.” Ye has suggested that he may open his own line of retail shops.Then, last month, Ye went to Paris. He modeled for Balenciaga, and held his own show, where he proved he could still draw top industry names — including the Vogue editors Anna Wintour and Edward Enninful and the designer John Galliano, who attended, and the model Naomi Campbell, who walked in the show.Before the event began, Ye offered what turned out to be a preview of what was to come: “You can’t manage me,” he told the crowd. “This is an unmanageable situation.”He made good on his promise.Courting Controversy, and the RightYe meeting with Donald J. Trump in the Oval Office in 2018.Gabriella Demczuk for The New York TimesWith Ye in Paris, photographed in her own “White Lives Matter” shirt, was Candace Owens, a conservative activist and media personality who shares his love for the spotlight and taste for provocation.Ye has embraced conservative politics since 2016, when he announced his support for Mr. Trump, meeting him at Trump Tower while he was president-elect and later in the Oval Office when he was president.For several years he has associated with Ms. Owens, a fellow Trump supporter who has become one of the country’s most prominent Black critics of the Black Lives Matter movement. In April 2018, Ye tweeted, “I love the way Candace Owens thinks.” Ms. Owens accompanied him to an interview with TMZ Live the following month in which he called American slavery a “choice,” spurring outrage.“When you hear about slavery for 400 years — for 400 years?” he said. “That sounds like a choice. You was there for 400 years and it’s all of y’all? We’re mentally in prison.”This month Ms. Owens posted on Twitter that Ye had been “officially kicked out of JP Morgan Chase bank,” which she described as “frightening.” In fact, Ye had decided to leave the bank, and he announced his intention to do in September on CNBC.Ye attended the Oct. 12 Nashville premiere of Ms. Owens’s documentary “The Greatest Lie Ever Sold: George Floyd and the Rise of BLM.” Ye then went on the podcast Drink Champs and questioned the official account of Mr. Floyd’s death, for which a police officer was convicted of murder. His remarks prompted outrage from the Floyd family and an apology from the show’s host, N.O.R.E.After Twitter and Instagram restricted Ye’s accounts this month in response to antisemitic posts, the social media platform Parler, which bills itself as a platform for uncancelable free speech, announced that it would be sold to Ye. Its chief executive, George Farmer, is Ms. Owens’s husband.Struggles With Mental HealthYe’s recent antisemitic outbursts and other provocations have prompted some in the music industry to wonder whether his behavior was related to his mental health struggles.Ye has long alluded to mental health issues in lyrics — as early as 2005, in “Gossip Files,” he raps, “They told my mama I was bipolar, had A.D.D.” — but his psychiatric treatment did not become part of the public record until 2016, when he was hospitalized.He has acknowledged a diagnosis of bipolar disorder, but at times, including during his 2018 meeting with Mr. Trump, questioned it and said that his problem might have been sleep deprivation. He told David Letterman the following year that he had been “hyper-paranoid” when he was hospitalized, convinced that people wanted to kill him.He continued to address mental illness over the years in interviews, on social media and in his work, often expressing reluctance to take psychiatric medications. In 2018 he tweeted, “6 months off meds I can feel me again.”During the summer of 2020, when he was often disjointed, emotional and meandering on social media and in public appearances, Ms. Kardashian, who was still married to him, issued a statement on Instagram asking for “compassion and empathy” as he managed his symptoms, suggesting his family had tried and failed to get him into treatment.For a person with bipolar disorder, a manic episode is “a very sped-up state,” said David Miklowitz, a clinical psychologist and the author of “The Bipolar Disorder Survival Guide.” “They’re full of ideas, sometimes ideas that get grandiose and delusionally unrealistic.”It can be difficult for friends and family to disentangle whether a person in a manic episode is delusional, or expressing their true beliefs.Rwenshaun Miller, 35, a psychotherapist who has bipolar disorder, said he regretted that Ye “doesn’t have someone around to take his phone” and ensure that he receives treatment. But he said the rapper should be forced to reckon with the consequences of his behavior. “I know it can make you do certain things, but it is also up to me to take accountability for things that happen when I am in a manic episode,” he said.The Industry Watches, and WaitsYe brought a Sunday Service performance to Coachella in 2019.Rozette Rago for The New York TimesWhile people in the entertainment industry, including many who have worked with Ye in the past, privately express shock about his recent comments, few have spoken publicly.But the heads of two major talent agencies that do not represent Ye have called for people to stop working with him. Ari Emanuel, the chief executive of Endeavor, the parent company of the agency WME, wrote an opinion article for The Financial Times calling on entertainment companies — including Spotify, Apple and “whoever organizes West’s tours” — to cease working with Ye.Jeremy Zimmer, the chief executive of United Talent Agency, wrote in an internal email that “we’re seeing a surge in antisemitism in our communities, fueled by Kanye’s comments” and urged a boycott.Representatives of Spotify and Apple did not respond to requests for comment. Universal Music Group, the parent of Def Jam, and AEG Presents, the global concert company that puts on Coachella, declined to comment.Some of the industry’s silence may be strategic, as key players wait to see if Ye — still widely considered an immensely talented musician with a gift for seizing attention — will express contrition and begin a comeback cycle. A successful one could be lucrative for any partner.Melissa Eddy More

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      Producers of Alec Baldwin Film Scrutinized After Shooting

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      The team behind “Rust” chose not to get an insurance package often carried by productions, which some in Hollywood said was a sign of cutting corners.LOS ANGELES — Independent film productions that cost more than a few million dollars often carry two forms of insurance in case something goes wrong. Forgoing full coverage, Hollywood veterans say, is less a sign of optimism than corner cutting.Alec Baldwin’s now-infamous “Rust” had only one.Chubb, the insurance giant, sold Mr. Baldwin and his five fellow “Rust” producers a package covering a wide range of potential problems, including damage to equipment (a cracked camera lens), injury to cast and crew (a broken wrist after a fall) and the worst-case situation of a death on the set. What the “Rust” producers did not secure is a completion bond — an often-expensive package that serves as a type of umbrella policy should anything horrific happen and the production can’t be completed. Such a policy costs about 2 percent of a film’s budget.“Producers who don’t want to bond are only doing so to save money,” said Randy Greenberg, a producer, film finance consultant and former studio executive. “And it’s the last place where you want to save money.”The producing team declined to comment for this article, although a spokeswoman confirmed the insurance details. Last week, the producers said in a statement that they were “fully cooperating with all investigations and inquiries.”The authorities in New Mexico, where “Rust” was filming last week, are still trying to figure out what went wrong. On Wednesday, the Santa Fe County district attorney, Mary Carmack-Altwies, said at a news conference that criminal charges were still possible, including charges against Mr. Baldwin, who fired a gun being used as a prop, killing the film’s cinematographer, Halyna Hutchins, and wounding its director, Joel Souza. Mr. Baldwin, who is also a producer, was told the gun was “cold,” meaning that is contained no live ammunition, according to an affidavit.“It will take many more facts, corroborated facts, before we can get to that criminal negligent standard,” Ms. Carmack-Altwies said, adding in later interviews that civil lawsuits would inevitably arise.Alec Baldwin and his fellow producers on “Rust” did not secure a completion bond, an often-expensive insurance package that serves as a type of umbrella policy.Eugene Gologursky/Getty Images But a look at the constellation of production companies behind “Rust” is helpful in answering one of the many questions: How did Mr. Baldwin — an Oscar-nominated and Emmy-winning actor who has worked with A-list directors like Martin Scorsese and has 40 years of experience in productions big and small — end up on a set with a lethal gun in his hand?Mr. Baldwin may have a reputation of flying off the handle in his personal life, as when he blasted New York City on Twitter as “a mismanaged carnival of stupidity.” But he is not known for working on productions that could be described the same way.“Rust” was conceived by Mr. Baldwin, 63, and its writer-director, Mr. Souza, 48, who previously collaborated on “Crown Vic,” a low-budget crime film about the hunt for two cop killers. (It cost $3.6 million to make and sold $3,868 in tickets at a handful of theaters in 2019 before arriving on streaming sites like Hulu.) Announced in May 2020, “Rust” would follow an Old West outlaw, Harland Rust, who goes on the run with his grandson, a teenager convicted of an accidental murder and sentenced to hang.District Attorney Mary Carmack-Altwies said Wednesday that criminal charges were still possible after the shooting death of the film’s cinematographer.Adria Malcolm/ReutersWhile known almost exclusively as an actor, Mr. Baldwin has dabbled in producing since at least 1994. His company is called El Dorado Pictures, and its credits include seven films, none particularly notable. There was “Seduced and Abandoned,” a 2013 documentary for HBO that chronicled efforts by Mr. Baldwin and an associate, the director James Toback, to secure financing for a film. (Mr. Toback was later accused of sexual harassment by 38 women, accusations he denied.) El Dorado’s biggest hit came in 2001, when it was involved with the David Mamet satire “State and Main,” which collected $9.2 million, or about $14 million in today’s dollars. El Dorado also produces television and, until July, had a first-look deal with ABC Studios.To pay for “Rust,” which was expected to cost about $6.5 million to make, Mr. Baldwin and the various producers who joined him on the project began pulling the usual levers available to independent filmmakers: tapping wealthy outsiders with an interest in cinema, securing a loan from a film-financing company, preselling distribution rights. (Whether Mr. Baldwin directly took this path or wound up on it after shopping it unsuccessfully to a major studio or streaming service is not known.)Some money came from Streamline Global, a film investment company run by Emily Hunter Salveson, the granddaughter of Melvin Salveson, who invented and patented the credit card. Founded in 2015 and based in Las Vegas, Streamline helps wealthy clients obtain tax breaks by investing in certain types of movies, according to its website.Another pool of money came from BondIt Media Capital, which is backed by Revere Capital, a Texas hedge fund. BondIt provided debt financing for “Rust” based in part on tax credits: New Mexico offers a rebate ranging from 25 percent to 35 percent of in-state film production costs. Founded in 2013 and based in Santa Monica, Calif., BondIt specializes in ultralow-budget films (“The Manson Brothers Midnight Zombie Massacre”) that never make it to theaters and feed the home-entertainment pipeline.Additional “Rust” funding came from the sale of the film’s North American distribution rights, which was orchestrated by Creative Artists Agency. C.A.A. sold them to an offshoot of the Highland Film Group. Highland, known for its foreign film sales business, recently gained attention for handling “Me You Madness,” a campy thriller starring Louise Linton, the wife of Steven Mnuchin, the former Treasury secretary, and “The Reckoning,” a disastrously reviewed horror film starring Charlotte Kirk.As investigators in New Mexico piece together what happened on the “Rust” set, the producers of the film are coming under increased scrutiny. On an independent film in particular, the producers are ultimately responsible for what happens on a set; for all intents and purposes, they are the employers. “The buck is supposed to stop with them,” said Mark Stolaroff, a producer, independent filmmaking instructor and former production company executive. “As a producer, you are responsible for vetting the safety protocols, not just on the day, but also in the planning.”Mr. Stolaroff added that he was “shocked” that “Rust” had no completion bond.A vigil for the cinematographer, Halyna Hutchins, was held in New Mexico on Saturday.Kevin Mohatt/ReutersThe “Rust” producers are a rather motley band — a “ragtag group,” as The Hollywood Reporter called them this week. Five of the six were physically on the New Mexico set on the day of the shooting, according to the spokeswoman for the producing team. They were not, however, in the immediate area where Mr. Baldwin was rehearsing when he fired the gun.In addition to Mr. Baldwin, the producers who were present include Ryan Donnell Smith, who is also president of Streamline Global and an owner of Thomasville Pictures, a Georgia production company. Mr. Smith has multiple executive producer credits, which indicate financial involvement, including one for “The Trial of the Chicago 7.” But “Rust” was only his second scripted feature as a full producer, according to IMDb Pro, an entertainment industry database.Two more producers, Nathan Klingher and Ryan Winterstern, who have a company called Short Porch Pictures, have no previous credits as full producers. Both of them also hold jobs at Highland Film Group. (Mr. Winterstern’s father is Henry Winterstern, an investor, producer and corporate turnaround artist whose credits include the unsuccessful 2018 Sylvester Stallone vehicle “Escape Plan 2: Hades.”)The fifth producer on the set was Anjul Nigam, who helped Mr. Baldwin produce “Crown Vic.” Mr. Nigam has spent his career primarily as an actor, appearing intermittently as Dr. Raj on “Grey’s Anatomy” from 2005 to 2017.Rounding out the producing team: Matt DelPiano, who was previously Mr. Baldwin’s agent at Creative Artists Agency. Mr. DelPiano left C.A.A. in 2019 to become a partner at Cavalry Media. Cavalry was founded a year earlier by Keegan Rosenberger, notable in Hollywood for serving as a senior finance executive at Relativity, which collapsed in 2015 in epic fashion; and by Dana Brunetti, a fast-lane Hollywood character who has Oscar nominations for producing “The Social Network” and “Captain Phillips” and who once had a production shingle with Kevin Spacey.According to the “Rust” call sheet, Gabrielle Pickle was directly managing the set on the day that Mr. Baldwin fired the gun. Ms. Pickle is a line producer, which is a subordinate role but an important one. Line producers are usually involved in hiring and vetting key members of the crew. Ms. Pickle works for a Georgia production services company called 3rd Shift Media. The company could not be reached for comment. More

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      Podcasting Is Booming. Will Hollywood Help or Hurt Its Future?

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      #masthead-section-label, #masthead-bar-one { display: none }What to WatchBest Movies on NetflixBest of Disney PlusBest of Amazon PrimeBest Netflix DocumentariesNew on NetflixAdvertisementContinue reading the main storySupported byContinue reading the main storyPodcasting Is Booming. Will Hollywood Help or Hurt Its Future?A frothy adaptation market is just one sign of the rapid evolution of the industry. But some worry that big money will stifle the D.I.Y. spirit that has driven much of its success.Once seen as a marginal forum for comedy, tech talk and public radio programming, podcasting is one of the hottest corners in media, with Hollywood hungry for TV and film adaptations.Credit…Hudson ChristieFeb. 25, 2021, 5:00 a.m. ETIn November, production began in Los Angeles on a new series with the trappings of a potential hit.“Unwanted” is a buddy action comedy told with a wink, part “Beverly Hills Cop” homage and part Seth Rogen-esque genre sendup. It stars Lamorne Morris (“Woke” and “New Girl”) and Billy Magnussen (“Game Night”) as slackers who stumble on criminal intrigue in between bong hits, and its script is stocked with gross-out humor. (Sample line: “When I told you I dropped my phone in the toilet, that wasn’t the whole story.”)But “Unwanted” is not the latest Netflix comedy; it’s a podcast — or at least is starting out that way. The show’s first two episodes were released this week by QCode Media, a two-year-old company whose podcasts, with big names and high production values, are all but audio pitches for film and television. In July, for example, QCode introduced “Dirty Diana,” an erotic drama starring Demi Moore; by September, Amazon made a deal to turn it into a TV series.A frothy adaptation market in Hollywood is just one sign of the rapid evolution of podcasting. Though the format dates to the early 2000s — it is named after the iPod — podcasting has had an expansive growth spurt the last few years. Since 2018, the number of available shows has more than tripled, to around two million. Spotify, Amazon, SiriusXM, iHeartMedia and other major streaming and traditional media companies have poured about $2 billion into the industry, both chasing and fueling its growth. Celebrities, even former presidents like Bill Clinton and Barack Obama, are piling in, looking at on-demand audio as a key brand-building channel.Once seen as a marginal forum for comedy, tech talk and public radio programming, podcasting is one of the hottest corners in media. Yet its formats and business practices are still developing, leading producers, executives and talent to view the medium as akin to television circa 1949: lucrative and uncharted territory with plenty of room for experimentation and flag-planting.“It’s a new frontier, and we love it,” said Morris, who is also a creator and executive producer of “Unwanted.”But along with the optimism come worries that big money may stifle the D.I.Y. spirit vital to podcasting’s identity. Indie podcasters, used to an open and decentralized distribution system, fear being marginalized if the tech giants push through pay walls and exclusive deals. And as podcasting becomes big business, there is unease that the diversity of voices in our earbuds — never a strong suit of the industry — could be put at risk too.Nick Quah, who writes the Hot Pod newsletter, said that corporate interests tend to run contrary to what has always made podcasting interesting: the idea that anyone, anywhere, can bubble up and find an audience.“As we move forward and more of these platforms assume a stronger gatekeeping position,” Quah said, “there’s a strong possibility for new voices to get pushed out of the space. That’s a real concern.”Lamorne Morris, left, and Kyle Shevrin, are the creators of the buddy action comedy podcast “Unwanted.”Credit…Daniel Dorsa for The New York TimesCracking the Code of the Podcast AdaptationFor the average listener, the most noticeable change in podcasting’s immediate future may simply be higher-quality shows.The influx of money — from tech platforms, advertisers and Hollywood — has attracted talent and driven spending on production resources. Podcasting executives say they are now flooded with pitches for new shows, often from A-list writers, directors and performers.“What you’re seeing now is this incredible flowering of creativity,” said Lydia Polgreen, a former HuffPost and New York Times editor who is now managing director of Gimlet Media, a Spotify-owned studio.For Hollywood, the podcasting space has become a farm team for intellectual property — where story lines can be tested out and promising material scooped up relatively cheaply. And with the movie business dominated by remakes, superhero franchises and other tent-pole mega-productions, the freedom podcasting provides is also refreshing, said Rob Herting, a former agent at the Creative Artists Agency who founded QCode.“I had gotten tired of the repurposing of old intellectual property,” Herting said. “I kind of yearn for original stories. This felt like such a great outlet for those, a place where you can go to be bold, experiment and move quickly.”QCode launched in early 2019 with “Blackout,” starring Rami Malek as a radio D.J. in a small New England town when the national power grid mysteriously goes dark. The company now has a portfolio of 11 series, including “Hank the Cow Dog,” a children’s show with Matthew McConaughey, and “Carrier,” a thriller starring Cynthia Erivo that showcases another feature of many of the best podcasts: intense, consuming sound design. QCode plans 15 new podcasts in 2021.Modest budgets and quick turnaround time enable more risk-taking. Most of QCode’s shows cost in the low to mid six figures to make, Herting said — orders of magnitude less than a film or TV project — and an eight-episode podcast can be taped in just a week or two. A comparable TV season, Morris said, could take two months to shoot.“Unwanted” is the studio’s first comedy, and Morris, who had a part in “Carrier,” said he was unsure whether it would work. For one thing, taping during the pandemic meant working remotely; using audio gear shipped to them at home, actors communicated via Zoom.But Morris said that his worries evaporated the first day on the virtual set. His character, Ben, is introduced pleading for an extension on his student loan, before he is revealed to be calling from a strip club. In the background, the comedian Ron Funches announces the dancers like a lascivious carnival barker: “Put your hands together for the beautiful … Desssstiny!”“I heard the raw playback and I was dying laughing,” Morris recalled. “You forget how immersive audio can be until you sit down and just plug in,” he added. “It really takes you there.”A successful adaptation into film or television can generate $1 million or more for podcast creators, far exceeding what most shows can collect from advertising. (The entire ad market for podcasts was estimated to be less than $1 billion last year, according to the Interactive Advertising Bureau.)But as the audience for podcasts grows — at last 104 million Americans listen each month, according to a survey last year by Edison Research and Triton Digital — TV and film properties are increasingly being adapted into audio shows as well.“It really is a two-way street,” said Josh Lindgren, a podcast agent at C.A.A. “It’s not just that Hollywood is coming to gobble up all the podcast I.P. and turn it into TV shows.”Warner Bros. is creating podcasts for Spotify based on DC Comics characters; Marvel is bringing a slate of podcasts, including a scripted series, “Marvel’s Wastelanders,” to SiriusXM. And Ben Silverman, the TV producer behind the American version of “The Office,” whose company Propagate Content made an oral history of that show for Spotify, has struck a new deal with SiriusXM that will establish a new franchise of entertainment oral history podcasts.“There are no rules anymore,” Silverman said. “If you are a creative person, you can go anywhere.”Walled Gardens and the Future of IndiesEmily Cross channeled her inner Seinfeld with “What I’m Looking At,” a podcast where she spends 20 to 30 minutes just talking about what she’s looking at.Credit…Tom Jamieson for The New York TimesHollywood deals have taken podcasting far from its shoestring origins. But the growth story has been building for years.The first mainstream hit arrived in 2014 with “Serial,” an investigative look at the murder of a teenage girl that was made by veteran public-radio journalists. The show — and the media attention it received — demonstrated the format’s storytelling and marketing potential.New stars were minted. Leon Neyfakh was a Slate staff writer in 2017 when he hosted the first season of “Slow Burn,” a meticulous examination of the Watergate scandal.As a writer, Neyfakh said, he was dispirited to find that long feature stories, which had taken months of work, would yield just a few minutes of “average engaged time” from readers. But “Slow Burn” fans would spend hours with the show, listening through to the end of episodes that lasted 30, 40 minutes or more.“People are just willing to give you more of their attention in podcasting than they are in print,” Neyfakh said.Epix turned the Watergate season of “Slow Burn” into a TV documentary and an anthology series starring Julia Roberts and Sean Penn is heading to Starz.Along with high-minded journalism came a flood of comedian-led talk shows, pop-culture gabfests, sex and self-help shows, and every niche dive imaginable. In 2017, Emily Cross, an indie-rock musician, was joking with a friend about the glut of podcasts when she hit on a “Seinfeld”-inspired idea.“What if I just did a podcast about nothing? A podcast about just what I’m looking at,” Cross recalled. “I was like: Actually, I really like that idea. So I just started doing it.”For 20 to 30 minutes each week, “What I’m Looking At” features Cross calmly describing random objects — her shoes, an apple, a box of toothpicks — in soothing detail, like a combination Zen relaxation ritual and conceptual art project. She earns no money from it directly (she has supporters on Patreon), but has built a small community of followers who email her comments after every episode.Shows like “Slow Burn” and “What I’m Looking At” exemplify the power and charm of podcasting — an intimate, technologically simple medium that can help forge a connection with an audience over any topic, weighty or whimsical.That power, and the lure of greater advertising dollars, has begun to draw big investment. In 2018, iHeartMedia, the broadcast radio giant, paid $55 million for Stuff Media, the studio behind hits like “Stuff You Should Know.” Last year, SiriusXM acquired Stitcher, a popular app and distributor, for at least $265 million. And in late December, Amazon agreed to buy Wondery (“Dr. Death,” “Dirty John”) at a price estimated at more than $300 million.Over the last two years, Spotify has paid more than $800 million for a series of podcasting companies, like Gimlet, the Ringer and Anchor. Spotify has also struck content deals with the Obamas, Kim Kardashian West, the Duke and Duchess of Sussex and the comedian Joe Rogan, whose no-holds-barred talk — including with guests like Alex Jones — has made him podcasting’s closest thing to Howard Stern.Spending has amped up competition among platforms, many of which have begun to protect their investments by keeping content inside so-called walled gardens, accessible only to subscribers. Spotify, which keeps some shows within its walls, has made it clear that it views podcasts as a way to attract new customers to its service. This month, Spotify said that a quarter of its 345 million customers listen to podcasts.“There is no question that podcasting is helping drive more people to Spotify than ever before,” said Dawn Ostroff, the company’s chief content and advertising business officer. “That’s really our goal at this point.”Consumers have grown accustomed to content arms races among streaming services like Netflix and Disney+. But in podcasting, it has led to fears of corporate Balkanization of what has long been a platform-neutral medium, in which anything but the most high-profile shows could effectively be suppressed.For now, there are signs of experimentation in the distribution model — or at least a hesitancy by platforms to wall off too much of their content. When “The Michelle Obama Podcast” came out in July, for example, it was only on Spotify, but within two months it was widely available, including on Spotify’s archrival, Apple.SiriusXM, which owns Pandora and Stitcher, has developed a hybrid approach to take advantage of the offerings on each of those three brands. The company circulates free podcast versions of some of its subscriber-only radio shows, like Kevin Hart’s “Comedy Gold Minds,” to Pandora and Stitcher, in part as marketing for SiriusXM’s paid service.“We love our three-barrel attack,” said Scott Greenstein, SiriusXM’s president and chief content officer.A Diversity Downside?Lory Martinez, whose Studio Ochenta makes “Mija,” said starting her own company may have been the only way to get her shows — and her multilingual, multicultural approach — to market.Credit…Carolina Arantes for The New York TimesLory Martinez, a Colombian-American podcaster, keeps her grandfather’s press card at her desk in Paris.He was a newspaper reporter in Colombia who covered the country’s Indigenous communities, and saw his role as bringing those people’s stories and perspectives to the entire nation. His approach inspired the mission of Martinez’s company, Studio Ochenta: “Raising voices across cultures.”Ochenta began a year and a half ago with “Mija,” a short-form podcast about the life of an immigrant daughter from Queens — modeled after Martinez herself — that was released in English, Spanish and French. It reached No. 1 on iTunes’s fiction podcast charts in 13 countries, and its third season, about an Egyptian Muslim character in Britain and the United States, will be released in April in English, Spanish and Arabic.“There is now more of a space for voices than you would traditionally hear, and they are appearing in podcasting,” Martinez said. “They’re not only making podcasts, they are starting companies. That’s what’s so exciting about this time.”But Martinez said that starting her own company may have been the only way to get her shows — and her multilingual, multicultural approach — to market.“I don’t think ‘Mija’ would have been made if I pitched it elsewhere,” Martinez said.Increasing corporatization, and the incentive for platforms to favor the shows they own, has intensified concerns that podcasts from underrepresented groups could enjoy less promotion, find fewer listeners and collect less advertising revenue — a vicious cycle that would repeat many of the failings of the old media model.For all the rah-rah talk of podcasts as a democratized medium, building diversity has been a slow undertaking. In 2008, for example, 73 percent of monthly listeners in the United States were white. In those days, “the average podcast you listened to was two white dudes talking about internet routers, and the audience reflected that,” said Tom Webster of Edison Research.Last year, Edison and Triton found that white listeners’ slice of the pie had narrowed to 63 percent, nearly mirroring the 60 percent of Americans who identify as white in census data. But the representation behind the microphone still lags.Juleyka Lantigua-Williams, a former journalist at NPR and The Atlantic who founded a production company focused on work by people of color, said that media and tech companies should look at diversity as a business imperative, given the country’s shifting demographics and the devoted audiences that companies like Studio Ochenta are building.“In the rush to secure the players that look like sure bets,” Lantigua-Williams said, “they are overlooking the creators who are really growing audiences that are going to stay with them five, 10 years down the line.”Yet some podcasters have found success navigating the corporate world from within. Spotify’s “Dope Labs” features two young Black women, Titi Shodiya and Zakiya Whatley — both working scientists with Ph.D.s — who came to podcasting via a Spotify-sponsored accelerator program, Sound Up, that aims to bring talent from underrepresented groups into the medium.“Dope Labs” mingles hard-nosed science and pop culture, with episodes on coronavirus vaccinations, racism in science and the history of Afrofuturism. The show has more than 100,000 followers — a midlevel hit.“People have this stereotypical box of what a scientist looks like, what they sound like and what they care about,” Shodiya said. “And we say, no. We don’t only care about these things. We’re really into fashion. We’re really into music. We’re really into food. We like to break the mold.”Sound Up awarded Shodiya and Whatley $10,000 and offered them training in basics like interviewing and using recording equipment. They were free to take their show anywhere, and Shodiya said they pitched it to other companies, which asked for changes the women did not want to make. They stuck with Spotify.“Spotify seemed to get it,” Shodiya said. “They really appreciate our voices and what we bring to the platform.”Opportunities for CreativityFor a star like Morris, the question of access to media is less of an issue. But even for him, podcasts offer a rare opportunity — to test a new idea, quickly and cheaply.“When you’re a creative person, you need an outlet,” Morris said. “You can’t always say, ‘Let’s go and make a $50 million movie.’ But you can sit down, record, say your idea out loud.”For now, many podcasters say, the money spent by platforms, media companies and advertisers has helped enable experimentation in the format and a sharpening of storytelling techniques.Early fiction hits like Gimlet’s “Homecoming,” from 2016, about a therapist working with returning soldiers, demonstrated some of the potential for innovation, with crosscut scenes and varying audio treatment of voices to indicate different environments — a high-tech take on techniques first heard in 1930s radio dramas. (“Homecoming” became a TV series on Amazon starring Roberts and then Janelle Monáe.)More recently, shows like Audible’s “When You Finish Saving the World,” a five-hour drama by Jesse Eisenberg, have tinkered further with narration and storytelling in long-form audio.“Unwanted,” Morris said, could very well be a film or television project. (A spokeswoman for QCode said no negotiations to adapt it have taken place yet.) The story, he said, was just one of “millions” of ideas that he and Kyle Shevrin, his co-creator and writing partner, have bandied about, and podcasting allowed it to become a reality.“It’s a proof of concept,” Morris said, “to say to the industry: This works, this is fun, this is something that can be done.”AdvertisementContinue reading the main story More