Crumbl LLC

With help from social media, Crumbl’s Benson Boone-inspired Moonbeam Ice Cream has received an extended run.If the singer Benson Boone were a cookie, he’d taste, in this reporter’s opinion, unpleasant. The flavor would be cloyingly sweet and frosted with notes of lemon, berry and an unnameable processed aftertaste that lingers on the tongue as if you’ve just woken up and have yet to brush your teeth.Or, at the very least, that’s what a Crumbl cookie inspired by one of Mr. Boone’s songs tastes like.Still, that hasn’t stopped people from popping into the nearest Crumbl — of which there are more than 1,000 locations across the United States, Puerto Rico and Canada — to purchase Benson Boone’s Moonbeam Ice Cream Cookie, a collaboration between the sweet treat company and the artist.Mr. Boone, a singer who quit “American Idol” in 2021 and found mainstream fame soon after, is perhaps best known for backflipping off pianos in tight jumpsuits while performing his hit “Beautiful Things.” (Mark Zuckerberg, Meta’s chief executive, borrowed the particular blue, sequined suit Mr. Boone wore for the 2025 Grammy Awards while he serenaded his wife at her birthday party earlier this year. He did not do a backflip.)Benson Boone is perhaps best known for backflipping during performances.Mario Anzuoni/Reuters“Mystical Magical,” another song by Mr. Boone, was the inspiration for the cookie thanks to the lyric “you can feel like moonbeam ice cream, taking off your bluejeans.”We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More