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    On ‘Golden Bachelor,’ Looking for Love and a Pickleball Partner

    The latest “Bachelor” spinoff stars singles who are 60 and older, a largely ignored demographic in the ever-growing world of dating shows.Drivers in Los Angeles heading north on La Cienega Boulevard these days might notice a bronzed gentleman smiling down at them from billboards poised on either side of the street.He is Gerry Turner, an Indiana retiree who used to work in the food distribution industry. But as one of the billboards explains, those were not the qualifications that led to his becoming the star of the newest “Bachelor” spinoff.“He’s hot. He’s sexy. He’s 72.”The appraisal was taken from a recent headline about Turner, who as the first “Golden Bachelor” is the center of a new spin on the franchise that features singles 60 and older.“This is certainly the first time in a ‘Bachelor’ campaign that we used a quote from AARP in our billboards,” said Shannon Ryan, who oversees the show’s marketing.That “The Bachelor” is trying a slight variation on a tested formula is no revelation. The show’s myriad spinoffs have included “The Bachelorette,” “Bachelor in Paradise,” “The Bachelor” in Canada, “The Bachelor” in wintry weather, “The Bachelor” with a cash prize, and “The Bachelor” featuring people who work in the music industry.But in all of those variations on the theme, most of the eligible singles have been young, fresh-faced 20- or 30-somethings looking to marry for the first time. In “The Golden Bachelor,” which premieres on Thursday, the nearly two dozen women vying for Turner’s attention are between 60 and 75 and include divorcées, widows, mothers and grandmothers.Sitting in the show’s Mediterranean-style mansion in Agoura Hills, Calif., last month, a few hours before an evening of filming began, Bennett Graebner, one of the showrunners, recalled the new cast’s giddy introduction to the lavish home, with its infinity pool and Jacuzzis that look out onto the tree-dotted hills.At first, he said, the contestants’ reactions were similar to the ones he has seen over his 15 years as a producer for “The Bachelor.”“They ran around and looked at their bedrooms and yelled off the balcony, and we said, ‘OK, this feels like “The Bachelor,”’” Graebner said. “And they came down to the kitchen and had mimosas and they were doing toasts, and we said, ‘OK, this feels like “The Bachelor.”’”“And then,” he went on, “one woman said, ‘Let’s toast to Social Security!’”He hadn’t heard that one before.With “The Golden Bachelor,” ABC is recognizing that a core segment of its audience — the network’s median viewer age is 64 — has thus far been largely ignored in the ever-growing array of dating shows. (The median age drops to 42 for ABC shows streaming on Hulu.)In recent years, some programs have experimented with older participants, though not on this level and not with much success.In Netflix’s “Dating Around,” Leonard, a 70-year-old private investigator, became a fan favorite.NetflixIn “Dating Around,” Netflix’s first original dating series, which had its debut the year before “Love Is Blind” became a global phenomenon, the fan favorite was Leonard, a 70-year-old private investigator. On his dinner dates, he reminisced about doing LSD in his younger years and danced the Lindy Hop with one woman on the sidewalk.Last year, executive producers behind the popular dating show “Love Island” introduced a new show called “My Mom, Your Dad” on HBO Max, in which college-age adults watched their parents dating each other from a secret viewing room. The show didn’t last long, but an adaptation in Britain called “My Mum, Your Dad” just had its finale.And then there’s “MILF Manor” on TLC, in which eight mothers in their 40s, 50s and 60s found themselves at a Mexican hotel in a dating pool that consisted of their adult sons.Howard Lee, the president of TLC, said that “MILF Manor” intrigued the network because of its age bracket, which stuck out from the deluge of dating show pitches he gets featuring people in their 20s and 30s.“For the first time, this was a series that didn’t go in that direction,” he said. “MILF Manor” had a viral moment on social media — partly driven by its similarity to a “30 Rock” gag — but it is not yet clear whether it will get a second season.With “The Golden Bachelor,” in which the participants are as young as 60, the idea is getting its tryout in an altogether different league. After more than two decades, “The Bachelor” franchise remains a reality juggernaut, and “The Golden Bachelor” will be one of ABC’s biggest releases this fall, in part because of the network’s narrowed list of offerings during the Hollywood writers’ and actors’ strikes.If “The Golden Bachelor” succeeds, expect more opportunities to arise for senior singles to look for love on television.The showrunners said a broader cultural shift toward embracing, rather than hiding, aging helped pave the way for this show.“Martha Stewart is on the cover of Sports Illustrated at 80 or so years old,” said Jason Ehrlich, one of three “Golden Bachelor” showrunners. “John Stamos was posting photos of himself in the shower nude for his 60th birthday. There seems to be a moment where there’s an appetite for this.”“Bachelor” producers have been talking about a show like this for about a decade. Their efforts to make it a reality started in earnest in 2019, and they began circulating ads to recruit “seniors looking for love” in 2020. But Covid-19 put the idea on hold. (“This is not the show to make in the middle of a pandemic,” Graebner said.)In “My Mom, Your Dad,” college-age adults watched from a secret viewing room as their parents go on dates with one another.MaxWhen the producers returned to the concept earlier this year, they rediscovered Turner’s audition tape. In it he explains that he is ready to find another partner after losing his wife of 43 years, whom he met in high school, to a sudden infection.In an interview, Turner, a father and grandfather, said he is “very, very grateful, not just for myself but for people my age, that this show has been developed and it has come to reality.”The women of “The Golden Bachelor” brought into the mansion a certain self-assured humor that comes with age, the show’s producers said. For example, the cast debated for days whether it was Susan’s meatballs or Edith’s guacamole that gave the house gas. And in Thursday’s premiere episode, when one of the women steps out of the limousine and greets Turner she opens with one thing they both have in common: hearing aids.The women’s fun facts include that Christina’s first concert was the Beatles in 1964 and that Kathy is “OBSESSED” with Christmas. Several of the participants, including Turner, share an enthusiasm for pickleball. And some of the women also have long careers behind them; Marina, 60, has three master’s degrees.“When we cast for the other shows, some of the younger kids come to us and they have a feeling that they need to present a version of themselves that we want to see,” said Claire Freeland, the third “Golden Bachelor” showrunner. “These women were just themselves from the jump.”When dating shows have included older people in the past, it has often been as a kind of gimmick. The original “Dating Game,” which premiered in 1965, once brought on Kathryn Minner, an actress who was known for playing the “little old lady” characters on TV, movies and, most famously, in an ad campaign for Dodge vehicles.“The Bachelor” has always been fond of puns and stunts, and the golden edition is likely to have plenty of age-related bits. In the mansion, there is a supply of Werther’s Originals — just like in your grandmother’s living room — and the show’s promo introducing the female contestants includes footage of a woman cleaning her glasses and another slipping on pantyhose, to the tune of “Believe” by Cher.But the producers have tried to let the age-related humor be driven by the participants themselves.“We’re never laughing at them, but we are certainly laughing with them,” Ehrlich said. He said he studied the sitcom “The Golden Girls” to find interesting conversation topics to pull out if things get dull.The showrunners insist that this is not just a show for the older viewers of “The Bachelor,” about 43 percent of whom are 55 and older, according to a 2020 YouGov poll.They think “The Golden Bachelor” has the potential to bring generations together to watch a more-wholesome version of the franchise. They also hope that a different kind of cast can entice lapsed “Bachelor” fans back into the fold and bring in new audiences who might have turned their noses up at the brand before now.The ads, for example, won’t have the typical reality show snippets of screaming-and-crying dramatics, opting instead for more uplifting messaging, said Ryan, the president of marketing for Disney Entertainment Television, which includes ABC.Even Eileen Zurbriggen, a feminist social psychologist who has argued in her research that dating TV shows like “The Bachelor” are actively harming young viewers’ capacity to start healthy relationships, in part by strengthening the perception of dating as a kind of game, said she saw potential for the show to work against gender clichés.“It is refreshing, in a culture that is still so youth obsessed, to see older women presented as interested in sex and still sexually desirable,” Zurbriggen said.April Jayne, who appeared on the dating show “MILF Manor,” said a cultural shift around aging has allowed her to embrace being 61 in her career rather than hide it.TLCApril Jayne, an actress, singer and fitness trainer who was one of the contestants on “MILF Manor,” said she spent much of her acting career hiding her age. Now at 61, she is seeing more work opportunities than ever before since her reality TV appearance.“Once you hit middle age, it does not mean you’re washed up,” Jayne said, though she noted that the 40-year age gap between her and the young man she was dating on the show was perhaps a bit too large.By the way, she added, if ABC happens to be casting for a “Golden Bachelorette,” she is interested and available.Callie Holtermann contributed reporting. More

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    How Hip-Hop Changed the English Language Forever

    In 50 years, rap transformed the English language, bringing the Black vernacular’s vibrancy to the world. “Dave, the dope fiend shootin’ dope.” — Slick Rick, “Children’s Story” (1988) “Dopeman, dopeman!” — N.W.A, “Dope Man” (1987) Did you ghost me? 👻 Read 10:28 PM Homer Simpson going ghost. We unpacked five words — dope, woke, cake, […] More

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    Olivia Rodrigo’s ‘Vampire’ Takes a Note From Taylor Swift

    The pop singer’s new single dismantles a former paramour who was entranced by fame, borrowing a tactic from Swift’s career-shifting “Dear John.”On “Drivers License,” one of the great singles of the 2020s, Olivia Rodrigo has been played for a fool by an ex, but the song — pulsing, parched, destitute — remains centered in her pathos. She may have been abandoned, but the person who did the damage is still an object of, if not exactly affection, then obsession: “I still hear your voice in the traffic/We’re laughing/Over all the noise.” At the song’s conclusion, she is alone, and lonely.That was the Rodrigo from two and a half years ago, when she was reintroducing herself to the world as a human after a stretch as a Disney actress automaton. The Olivia Rodrigo who appears on “Vampire,” the first single from her forthcoming second album, has now lived through some things. Her sweetness has curdled.“Vampire” is nervy and anxious, a tripartite study in defiance that begins with Elton John-esque piano balladry à la “Drivers License” — a head fake in the direction of naïveté.But Rodrigo knows better now, or at least knows more: Rapid stardom has both bolstered and cloistered her. “I loved you truly,” she sings, deadpan, then almost cackles the next line, “You gotta laugh at the stupidity.” The song continues in this vein, through a boisterous up-tempo midsection and a rowdy, theatrical conclusion. Her subject matter — romantic disappointment, being left in the lurch — is the same, but the stakes are much greater now.“I used to think I was smart/But you made me look so naïve,” she sings. It is the sort of insider-outsider awareness that can only come from being both the object and the subject at once — powerful enough to author your own story, vulnerable enough to fall prey to someone else’s wiles.It is, in short, Rodrigo’s “Dear John.”Over a decade after its release, “Dear John” remains one of the most powerful songs in Taylor Swift’s catalog, and also among the most idiosyncratic. Purportedly about a dismal romantic engagement with John Mayer, it is produced in the style of Mayer, dressed liberally with blues guitar noodling.Lyrically, it’s not only astute, it’s vicious. Swift begins with a similar unjaundiced shrug — “Well, maybe it’s me/And my blind optimism to blame” — then goes on to surgically, savagely disassemble her foe: “You are an expert at sorry and keeping lines blurry/Never impressed by me acing your tests.”“Dear John” appeared on “Speak Now,” Swift’s third album, released when she was 20. It wasn’t a single, but it was one of a pair of songs on the album — the other was “Mean,” about a fierce critic of her artistry — in which Swift began creatively and publicly reckoning with the public version of herself. Her earlier songwriting felt winningly insular, almost provocatively emotionally intimate. But “Dear John” announced Swift as a bolder and riskier performer and songwriter, one unafraid of using stardom as her ink, and who understood that the celebrity most people knew provided as much fodder as her inner life.Rodrigo is 20 now, and “Guts,” due in September, will be her second album. And while “Drivers License” and its fallout became tabloid fodder, the public narrative wasn’t encoded into the song itself.“Vampire” changes that. Rodrigo’s target here is someone attempting to be glamorous, or perhaps glamour itself: “Look at you, cool guy, you got it/I see the parties and the diamonds sometimes when I close my eyes/Six months of torture you sold as some forbidden paradise.”Perhaps the song is about the Los Angeles nightlife fixture Zack Bia, one of Rodrigo’s rumored partners — if so, the structural shift from the first to second part might be pointed — that’s when the music becomes coffeehouse EDM, possibly a veiled allusion to Bia’s emergent career as a producer and D.J., and an echo of the Mayer-ian blues-pop Swift channeled on “Dear John.”The relationship itself, Rodrigo learns, is a transaction, too. “The way you sold me for parts/As you sunk your teeth into me,” she yowls, before anointing her ex with the coldest moniker imaginable: “fame [expletive].” That insult usually begins with “star” rather than “fame,” but Rodrigo knows that the condition of fame is far more toxic than any one person, and that someone who craves it is perhaps uninterested in personhood at all.On “Drivers License,” Rodrigo still saw the other woman as an enemy, or source of tension, but now on “Vampire,” she understands what the lines of allegiance truly are, marking an emergent feminist streak. Here, she finds kinship with her ex’s other partners, and lambastes herself for thinking she ever was the exception: “Every girl I ever talked to told me you were bad, bad news/You called them crazy, God, I hate the way I called ’em crazy too.”There’s an echo here of Swift’s realization on “Dear John” that she, too, is closer kin to the other aggrieved women than to her ex: “You’ll add my name to your long list of traitors who don’t understand/And I look back in regret how I ignored when they said/‘Run as fast as you can.’”After sweeping past it for most of her career, Swift has just begun revisiting this moment — last month, she played “Dear John” live for the first time in over 11 years, at one of the Minneapolis stops of her Eras Tour. That’s likely because Swift’s rerecording of “Speak Now,” part of her ongoing early album reclamation project, is being released this week.But she also used the moment to both reflect on her maturation, and to urge her devoted, sometimes ferocious fans not to live in, or dwell on, her past.“I’m 33 years old. I don’t care about anything that happened to me when I was 19 except the songs I wrote and the memories we made together,” she said from the stage. “So what I’m trying to tell you is, I’m not putting this album out so you should feel the need to defend me on the internet against someone you think I might have written a song about 14 billion years ago.”When Swift began reporting on her own fame on “Dear John,” it had the secondary effect of activating phalanxes of fans who went to war on her behalf, too. But over the course of the past decade, something interesting happened: The battle became theirs more than hers. They hold on to her wrongs with pitbull-like grip, ensuring, in a way, that Swift can’t fully grow up.So if “Dear John” is a creative guidepost for “Vampire,” this cautionary note offers a suggestion of what might come from it: a call to arms, a hardening of your outer shell, a conflagration that burns long after you light the match and walk away. More

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    ‘The Ultimatum: Queer Love’ Is a TV Rarity With Familiar Drama

    Netflix’s latest dating reality show hit, which wrapped up on Wednesday, broke ground by focusing exclusively on queer and nonbinary couples.The finale of Netflix’s latest dating show hit, “The Ultimatum: Queer Love,” arrived on Wednesday after weeks of partner swapping that amounted to a milestone in romantic reality television: The first of the genre’s marriage contests that focused exclusively on queer couples.Like its predecessor, “The Ultimatum: Marry or Move On,” from last year, “The Ultimatum: Queer Love,” which premiered in May, follows couples who don’t agree about their future together (one wants to get engaged; the other is not ready). So they agree to split up and live with new partners for a few weeks in front of the cameras. After meeting, dating and committing to a “trial wife,” the original couples reunite to live together as married, also for a few weeks. Then, after eight episodes worth of soul-searching, they must decide whether to get engaged, end the relationship or leave with their “trial wife” — the “ultimatum” of the title.“I feel like we’re at a lesbian club, and all our exes are here,” a castmate named Tiff Der joked in the first episode, sitting by the compound’s firepit surrounded by Der’s partner-turned-ex (for the purposes of the show), Mildred Woody, and the eight other contestants they each went on short dates with that day.In the same scene, another contestant, Vanessa Papa, suggests the cast all have a “polyamorous orgy,” drawing head shakes and nervous laughter from the others. By that point, Papa was interested in both Lexi Goldberg and Rae Cheung-Sutton while her ex, Xander Boger, was hitting it off with someone else’s former partner nearby.Same-sex marriage became federally recognized eight years ago, and it’s taken that long for L.G.B.T.Q. people to get their own dating show focused on love and commitment — though a number of queer-inclusive reality shows have demonstrated an appetite for such series. In earlier such shows, like the bisexual-themed competition “A Shot at Love With Tila Tequila” (2007) and the all-pansexual season of MTV’s “Are You The One?” (2019), the focus was on the competition, not on lifelong commitment. In “Queer Love,” which wrapped up Wednesday with a final episode and reunion special, the only prize is the clarity gained from such an experiment, the first in which men are not potential partners.“The Ultimatum: Marry or Move On” hadn’t aired yet when the cast of the spinoff began filming, so the five couples who appeared in “Queer Love” had little sense of how the show would unfold. All they had to go on was the track record of the show’s production company, Kinetic Content, which is also behind the Netflix reality hit “Love is Blind,” as well as the long-running “Married at First Sight,” on Lifetime in recent years.In many ways, “Queer Love” is reminiscent of any other marriage reality show — their struggles and triumphs with their partners (trial and otherwise) are not unlike those experienced by “Love Is Blind” competitors after they emerge from their pods and pair off. Commitment angst and the allure of potential new partners are reliable generators of the interpersonal drama that reality producers crave, no matter the makeup of the couples involved.“It was a real accurate representation of who I am and how I navigate the world,” said Mal Wright, left, with Yoly Rojas in “The Ultimatum: Queer Love.”Netflix
    Der and Woody had been in a breakup-makeup-breakup cycle for almost two years, Der said, when they were approached by a casting producer about participating in “Queer Love.”“I actually said no at first because I’m like, ‘Actually, we’re in a really bad spot right now, so I don’t think so, I’m sorry,’” Der said in an interview. “And then she goes, ‘No, actually that’s what we’re looking for.’”Goldberg said she was approached at just the right time in her relationship with her partner, Cheung-Sutton. “It was kind of this question of, do you have a relationship where one person is questioning or dragging their feet?” she said.As universal as relationship frustrations can be, “Queer Love” also captures the specific ways queer women and nonbinary people relate to one another — for example, spending time with one another’s exes, whether intentional or not, is common in such a small community. For straight viewers, the show serves as a kind of voyeuristic microcosm; for queer ones, it provides a more relatable analog to the messy behavior of heterosexual dating shows like “The Bachelor” or “Love Is Blind.”Cast members, who ranged in age from 25 to 42 when they filmed, said they were encouraged by the production’s general queer competency — several crew members on set were L.G.B.T.Q., including the director of photography — but some noted blind spots. Yoly Rojas, a first-generation Venezuelan immigrant, said she was excited to be “a brown Latina femme on television,” but she was disappointed that her partner, Mal Wright, was the only Black person in the cast.“I don’t think that’s a fair representation of the community,” Rojas said. “It just felt still a little bit whiter than what I would’ve liked.”Wright initially was concerned about being portrayed as an aggressor — a common TV fate for butch and more masculine-of-center women or nonbinary people. “I didn’t want to be portrayed in a way that wasn’t true to me,” Wright said.But after watching the full season, Wright, who uses they/them pronouns, felt reassured: “There was no angry trope that got attached to me,” they said. “So it was a real accurate representation of who I am and how I navigate the world.”One of the show’s stranger moves — and probably its most controversial one — was its choice of host. Nick and Vanessa Lachey co-host both “Love is Blind” and “The Ultimatum: Marry or Move On,” but for “Queer Love,” Netflix brought in the actress JoAnna Garcia Swisher, a star of its show “Sweet Magnolias.” When Garcia Swisher is revealed as the host in the first episode, the cast appears surprised. It is Papa who finally pops the question: “Are you queer?”“I just wanted to know,” Papa, a fan of Garcia Swisher’s recurring role on her favorite show, “Freaks and Geeks,” said in an interview. “But she’s not, which is also great because now you have this mix of a queer cast and then this religious married-to-a-man host, so it’s like two worlds converging.”Other cast members were confused by the choice.“It took me a minute to warm up with Joanna because I didn’t get it,” Rojas said. “There’s no correlation to anything gay or to anything queer — like, it made no sense. But she’s a really sweet person, as understanding as one can be as a straight woman. She did her best.”Chris Coelen, an executive producer of the show, said Garcia Swisher had the most important quality for a host: curiosity. “Is JoAnna queer?” he said. “No, she’s not. Does she need to be to do a good job on show? I don’t think so.”The show puzzled some cast members and viewers by hiring a straight host, JoAnna Garcia Swisher.NetflixViewers of the show called out the strangeness of the hosting choice on social media. But overall “Queer Love” has been well-received and highly memed — praised by writers and viewers for giving queer women and nonbinary people a chance to see their own relationships reflected on an enormous platform like Netflix.“It’s all pretty standard reality show stuff,” Emma Specter wrote in Vogue. “But I wonder what it would have meant for me to watch 10 queer people date, break up, cry, have fun and drink disgusting-looking cocktails out of weird chrome glasses on TV in high school, when there were approximately zero out queer people in my actual life.”For the “Queer Love” cast, their appearances on the show came with a feeling of responsibility to not embarrass communities that historically have been ignored or misrepresented on TV. Goldberg, the youngest castmate, said the weight of the contestants displaying themselves in such a public way was palpable from their first group gathering.“It was kind of this unspoken thing,” Goldberg said. “Not that the stakes were higher, but that the importance of being good representatives was something we should consider day in and day out.”“But it doesn’t mean we don’t get to have relationships and feel and cry and deal with problems the way they arise,” Goldberg continued. “It just meant we do have to remember that this is important, and that there will be a lot of people that watch this and that look to this as a sense of normalcy in queer relationships that maybe they just never knew before.”Coelen, the executive producer, hopes “Queer Love,” in both its relatability and specificity, “lowers barriers between people in some way.”“Because people are people,” he continued. “And, like the ‌cliché, love is love, you know?” More

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    ‘Indian Matchmaking,’ It’s Time to Break Up

    The Netflix dating show claims that tradition can find love where modernity has failed. But all it does is reinforce age-old prejudices.“In India we don’t say ‘arranged marriage.’ There is ‘marriage’ and then ‘love marriage.’” Of all the platitudes — and she spouts a lot of them — issued forth by Sima Taparia, the self-anointed top matchmaker of Mumbai and breakout star of Netflix’s “Indian Matchmaking,” none land more true than this one. It’s not as if finding husbands and wives for unpaired offspring hasn’t been a fixation of anxious parents across centuries and civilizations, even if in Europe and the United States, love may have finally entered the chat and stayed long enough to become unexceptional. But for older generations in India, parents’ finding spouses for their children has been the norm for so long that the idea of those same adult children’s marrying for “love” is still alien enough for it to occupy an entirely separate category — now a reality-TV show.“Indian Matchmaking,” whose third season premiered on April 21, follows the immaculately coifed, highlighted and bejeweled Taparia as she steamrolls through the lives of unhappily single men and women of Indian origin mostly living in America. She promises to find them the spouses of their dreams, as long as they don’t dream for too much. The cast varies (with some fan favorites and villains occasionally brought back) but most are seemingly well-off young people, urbane and cosmopolitan, who run their own businesses and attend boutique workout classes. This season’s standouts include an emergency-room doctor named Vikash, whose god complex extends to referring to himself in the third person as Vivacious Vikash and performing solo dances to Hindi songs at his friends’ weddings (and allowing video of himself doing so to be broadcast on the show); he wants a tall Hindi-speaking girl because he’s really attached to Indian “culture.” There’s Bobby, the over-energetic teacher who performs a math-themed rap that ends with him snarling “mathematics, boiii” at the screen. Arti from Miami lists weekly visits to Costco as her hobby.The activities that these aspirant matchees choose for the dates they go on (wine tastings, yoga with baby goats) are straight out of gentrified Williamsburg. Interspersed in between these scenes are cameos from their stony-faced parents, astrologers dispensing sex advice, face readers, tarot-card readers and Taparia’s own peremptory admonishments reminding them that they’re never getting everything they want in a partner, so they better start lowering their expectations now.She promises to find them the spouses of their dreams, as long as they don’t dream for too much.That she has not yet made a single match resulting in marriage over the course of two seasons and 16 episodes has deterred neither Taparia herself nor the makers of the show from continuing this Sisyphean journey into a third. She is not one to suffer from impostor syndrome or even, apparently, introspection, so her matchmaking methodology remains resolutely unchanged. The only big departure this time around is the expansion of her hunting grounds to Britain, where she commences her reign of terror in London by telling a 35-year-old divorcee named Priya that she “should not be so much picky.”To people like me, who grew up in this third-party matchmaking milieu, Sima Taparia or Sima Aunty (a nickname she gives herself) is just that — an aunty, an archetype we’ve known and avoided all our lives: the obnoxious and overbearing relative, neighbor or acquaintance with zero sense of boundaries. But to the global audiences who eagerly lapped up “Indian Matchmaking” during the early months of the pandemic, Taparia was a delightful novelty, in one moment tossing bon mots of conjugal wisdom with the serenity of an all-knowing sibyl (“You will only get 60 to 70 percent of what you want; you will never get 100 percent”) and in the next moment ordering a female client to get rid of her “high standards” with the brusqueness of a guidance counselor breaking it to an overzealous student that they’re not getting into Harvard.In India, the business of parents seeking brides and grooms for their children is a cruel and cutthroat one, having originated as a way to preserve caste endogamy.Throughout history, the coming together of two people in matrimony (holy or otherwise) has never been just about the union itself — it is the broader institution that reveals the deepest anxieties (financial, religious or racial) undergirding a society. “Indian Matchmaking” bills itself as just any other show about the caprices of trying to find love in a hostile world. It is predicated on the idea that seeking the help of someone as quaintly old-fashioned as a matchmaker is superior to the travails of dating online, where one must undergo far worse indignities like being ghosted or breadcrumbed. Here, at least, relationship expectations are mutual, and after all, what is a “biodata” (a curiously-named document Taparia uses in her practice) if not the same exaggerated dating-app profile but in résumé form and with fewer wince-inducing mentions about loving tacos and pizza.But in India, the business of parents seeking brides and grooms for their children is a cruel and cutthroat one, having originated as a way to preserve caste endogamy, and it continues to be fraught with violence from every side, a reality that is at odds with the show’s portrayal of the process as a decorous, civilized exchange that takes place over tea and manners. The most pernicious aspects are hidden behind a flimsy veneer of fabricated gentility, apparent in the many euphemistic phrases in which Taparia, the singles she is matching and their parents communicate. The show’s title itself reads like an awkward, faux-anthropological translation, when in reality, the Indian here in “Indian Matchmaking” is merely a stand-in for outrageously wealthy, landed upper-caste Hindus (with an exception here and there).Caste, one of the most malicious forces still dictating India’s social fabric, is gingerly intimated by low-voiced mumblings of “same community.” Openly declaring that you want to marry someone filthy rich would be uncouth, so the words “good family, good upbringing” are uttered frequently. Women cannot afford to be “picky.” Women have to be “flexible.” They must also learn how to “compromise.” My personal favorite of these, though, is “adjust,” one of the hardest-working euphemisms in Indian English, whose meaning linguistically can range from the squeezed addition of a third backside on a bus seat meant to fit only two, to a man’s parents’ demanding that the girl foredoomed to marry their son give up her professional career to pursue full-time daughter-in-law activities. Curiously enough, the men are spared the brunt of such exhortations.“In marriage, every desire becomes a decision,” remarked Susan Sontag in 1956, a strikingly trenchant line that I recalled when watching the show’s participants being quizzed about their “criteria” for a potential spouse. Initially, they start out reciting millennial-speak straight out of the 2012 twee-internet era: the desire for someone “kind” with a “sense of humor.” But upon further prodding, out come tumbling the real demands, the decisions that display that their modernity hasn’t yet overcome the inherited prejudices that govern this entire phenomenon. Costco-obsessed Arti cannot help mentioning that her father would have really, really, really loved for her to marry someone from her “community.” Vivacious Vikash, meanwhile, for all his insistence on Indian “culture,” forgot to specify that he wanted a Hindi-speaking girl from America (a “same community” of its own) and not the “very Indian” woman with the Indian accent that Sima Aunty found for him.Source photographs: NetflixIva Dixit is a staff editor at the magazine. Her previous articles include an appreciation of eating raw red onions and an exploration into the continued popularity of “Emily in Paris.” More

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    Inside the Pods With ‘Love Is Blind,’ the Reality TV Juggernaut

    SANTA CLARITA, Calif. — Peahens choose peacocks with more elaborate feathers, earthworms mate based on size, and baboons judge on hierarchy, but humans, as more intellectually evolved creatures, have been socialized instead to seek out love.For a tiny subset of the species, this mating ritual involves 10 days on a television set in Greater Los Angeles, where participants sit alone in 12-by-14-foot rooms listening to the disembodied voices of potential mates discuss such topics as their ideal number of offspring.That is the basis for “Love Is Blind,” the voyeuristic Netflix reality series built around buzzwords, booze and mild sensory deprivation that is set to release its Season 4 finale on Friday and air a live reunion special on Sunday. On the show, 30 singles sign up to date each other, separated inside these rooms — known as “pods” — with their conversations fed through speakers. They don’t see whom they’re talking to until they decide to get engaged — a commitment that also comes with a hastily arranged wedding where they can say “I do” or walk away.Pods are set up to film, hydrate and intoxicate contestants.Jamie Lee Taete for The New York TimesIf it all sounds rushed, chaotic, a bit unhinged, the show’s creator, Chris Coelen, understands. Brandon Riegg, the Netflix executive who greenlighted the pitch about five years ago, described the idea with a synonym for bat guano, and he recalled telling Coelen that he would be lucky to get even one couple out of it.Despite the naysayers, Coelen felt confident that people would get engaged. After all, contestants on his show “Married at First Sight” had been marrying strangers for years.“People want to find love,” he said in an interview last month on the “Love Is Blind” set, where production was beginning on a new season, “and they’re willing to do some pretty wild things to find it.”The show premiered in February 2020, taking off as viewers were adjusting to their own versions of pandemic-mandated pod life, and has continued to captivate audiences. More than 30 million Netflix subscribers watched during the first four weeks after its premiere, the company reported, and Season 4, which kicked off in March, topped the previous seasons’ opening weekends by hours watched. Last year, according to Nielsen, “Love Is Blind” was the eighth most-watched original streaming series in the United States, ahead of “The Crown” and the “Lord of the Rings” spinoff “The Rings of Power.” Versions of the show based in Japan and Brazil have already been released, with U.K. and Swedish adaptations in the works.Kim Kardashian, Lizzo, Billie Eilish and Daniel Radcliffe are among the show’s celebrity fans, and contestants have built gigantic social media followings, with one married participant from Season 1, Lauren Speed-Hamilton, reaching 2.5 million followers on Instagram. The series has also fueled cottage industries on TikTok of amateur detectives digging into the contestants’ back stories and of therapists analyzing the relationship dynamics onscreen. At times, “Love Is Blind” has prompted musings on our fraying social fabric, with commentators declaring that the show “speaks to the state of modern romance” and “holds a mirror to a reality we’d rather ignore.”Shake Chatterjee, one of the contestants in the second season of “Love Is Blind.”Patrick Wymore/NetflixContestants don’t meet in person until they have gotten engaged.NetflixFor Netflix, its appeal was more fundamental. It matched the streamer’s ethos around unscripted programming, Riegg said: relatable and optimistic.“If you look at some of the most beloved and established unscripted franchises, they’ve been running for a very long time,” he added. “And I don’t think there’s any reason that ours can’t do the same.”‘Whatever happens, happens.’So how did “Love Is Blind,” with its absurd conceit, manage to position itself as the closest thing to “The Bachelor” for the cable-less generation?Coelen said it’s because the show puts it all out there, revealing contestants’ explosive dramatics and romantic indifference without coaxing anything out of them.Producers have included footage of one participant, Andrew Liu, appearing to apply eye drops to simulate tears for the camera after he was dumped in Season 3. One couple in the current season had enough of each other and split before they got to the altar. And when Shake Chatterjee, from Season 2, tried to suss out what his dates looked like by asking if he could feasibly carry them on his shoulders, the producers said they never considered intervening.The hosts are a married couple, Vanessa and Nick Lachey — the latter of whom was the subject of his own early-aughts reality series when he married Jessica Simpson. They rarely interact with participants, occasionally dropping in during the season and serving as therapist-like mediators during the reunions.“We just watch. We involve ourselves in nothing,” said Ally Simpson (no relation to Jessica), one of the show’s executive producers. During production, she sits next to Coelen in the control room, where they monitor as many as 10 dates happening simultaneously.Chris Coelen and Ally Simpson working behind the scenes. “We involve ourselves in nothing,” Simpson said.Jamie Lee Taete for The New York TimesBut the concept of authenticity gets complicated when the location for the dates is a 68,000-square-foot studio next to an Amazon warehouse, where dozens of crew members zip around with walkie talkies and 81 cameras pan and zoom to catch every blush and giggle. (Contestants stay in hotels overnight, though the napping and cooking can sometimes make it appear as though they’re living on set à la “The Real World.”)Inside the two single-sex lounges where the singles congregate, the plants are plastic, a digital fire roars onscreen, and those metallic goblets that have become the show’s mascots are adhered to the shelves so that guests don’t knock them over.When Kwame Appiah, a tech worker who appears on the current season, says of a woman he has never seen, “I’ve just been smitten for a really long time,” he means six days.Then there’s the influencer industrial complex. In the three years since the show’s debut, cast members with new followings have promoted Smirnoff Spicy Tamarind vodka, Bud Light hard seltzer and Fenty lipstick, as well as yogurt and laxatives.When it comes to choosing a cast, the producers say they try to weed out those seeking social media fame or joining on a whim, but if such types slip into the roster, Coelen said, he believes they still tend to become invested in the process.“We build the machinery, and whatever happens, happens,” he said.A crew member affixes goblets to a shelf with mounting tape.Jamie Lee Taete for The New York TimesThe contents of the fridge in the “men’s lounge.”Jamie Lee Taete for The New York TimesThe machinery starts with Donna Driscoll, the show’s head of casting, who has been with Coelen’s production company, Kinetic Content, since the second season of “Married at First Sight.” Interested singles apply online, but Driscoll’s team also seeks people out on social media and at bars, grocery stores and church groups.A third-party company conducts background checks and psychological evaluations, and the casting team creates what are called “compatibility grids,” a spreadsheet listing key characteristics, including the desire to have children. They are effectively trying to “stack the deck,” Coelen said, so that each person comes in with some compatibility, at least on paper, with others. (If love really is blind, it is also heavily vetted.)On the show, the contestants describe being at their wits’ end with dating norms of the 2020s, which tend to involve more swiping on touchscreens than IRL spontaneity.“My parents are like, ‘Why don’t you just go meet a guy at a bar?” said Chelsea Griffin, a speech-language pathologist from Seattle who is on the current season. “Who does that anymore?”Instead, with her phone confiscated, she met a guy at a production facility where a maze of dark hallways leads to pods and to a room where contestants sit for one-on-one interviews with a blurred backdrop positioned behind them.Coelen in the show’s control room.Jamie Lee Taete for The New York TimesA camera inside the wall of one of the pods.Jamie Lee Taete for The New York TimesAt the start of filming, budding romances begin with 10-minute speed dates, lengthening each day until the most lovestruck couples chat for hours, sometimes lingering until 3 a.m.“The rate at which you go in this experience, it’s hard for my mom to fathom. It’s hard for my brother to fathom,” Griffin said. “I could sit and try to articulate and explain the entire thing, and people still wouldn’t get it.”Members of the production team listen on headsets, logging moments like when someone says “I love you” or tears flow. They move contestant headshots around a bulletin board as they pair off and break up, like detectives on a crime procedural.At the end of the day, the contestants rank their dates on paper. The team then uses a variation on a Nobel Prize-winning algorithm, created by two mathematicians in the 1960s, to find a dating schedule in which everyone has matches. For the first four seasons, Simpson and Coelen organized the data by hand to determine the next day’s lineup of dates, but more recently, Simpson plugs the rankings into computer software.By day seven, the men are able to pick out engagement rings provided by the show. By day nine, after couples have typically spent about 30 total hours dating — albeit in separate rooms — some of them pop the question. If the answer is a yes, they finally meet.Then, it’s time to plan the wedding. Singles have been choosing among suitors they couldn’t see as far back as the 1960s (see “The Dating Game”), but “Love Is Blind” makes marriage its clear, televised conclusion.“You think about reality shows as being these zany, deviant enterprises, but when it comes right down to it, they promulgate some of our most conservative values,” said Danielle Lindemann, a sociologist who wrote a book about reality television. “Ultimately, this show is about heterosexual coupling that ends in marriage.”The lounge where male contestants gather between dates. On the show, contestants often describe being at their wits’ end with the norms of dating in the 2020s.Jamie Lee Taete for The New York TimesSuccess, and scrutinyThe inherent limits of the show have opened it to critique. Though “Love Is Blind” might be more diverse than some reality shows in terms of race and body type, those selected for the “experiment” tend to be conventionally attractive heterosexual men and women in their 20s and 30s.Speed-Hamilton, who has gone on to co-host a podcast for Netflix about its reality series, accused the show last season of “cutting all the Black women” after the pods portion, adding that most of the couples seemed “forced” and only established “for entertainment purposes.”There have been other musings that this season of the show is falling into typical reality TV traps, zooming in on “mean girl” drama and casting people whose true intentions some viewers question. There have also been suggestions that the show has edited footage to ramp up the drama. Jackelina Bonds, a dental assistant from this season, wrote on Instagram that footage had been reordered so that it appears she went on a date before she broke up with her fiancé, when in fact, the date was afterward.Coelen said the production team works to portray the “accurate essence of each person’s journey.” He said the show focuses on building a diverse pool of participants from the start and chooses to follow the engagements that seem most genuine. Any “mean girl” behavior happened without their influence, he said.One of the most vocal skeptics of the show’s authenticity has been a former contestant, Jeremy Hartwell, who was not closely followed during his season. He filed a class-action lawsuit last year against Netflix and Kinetic Content, saying that the defendants cut off the cast from the outside world, plied them with unlimited alcohol and withheld food and sleep with the objective of leading the cast to make “manipulated decisions for the benefit of the show’s entertainment value.”Female and male contestants are kept separate throughout much of the filming of “Love Is Blind.”Jamie Lee Taete for The New York TimesThe crux of the lawsuit was an objection to the show’s payment structure at the time, which, the complaint said, involved a $1,000 stipend per filming week with a maximum of $8,000 in possible earnings. His lawsuit argued that the participants had been “willfully misclassified” as independent contractors rather than as employees who were entitled to minimum wage, overtime pay and various labor protections.Chantal McCoy Payton, a lawyer for Hartwell, declined to comment, citing the continuing litigation.Lawyers for Kinetic Content, which has said that the claims are without merit, asserted in court documents that Hartwell had been part of the show for only six days and did not qualify as an employee. Netflix lawyers argued that Hartwell had brought forward “extreme allegations” because he was “upset” about not being chosen by another contestant.Coelen declined to discuss the lawsuit, but his description of the show’s process was at odds with Hartwell’s claims.Daters are provided meals and can order food to the pods, he said, and while the alcohol supply is ample (the fridge in the lounge is stocked with champagne, beer, wine and hard seltzer), everyone decides for themselves whether they want to drink. There are two psychologists on the set, he noted, and the show offers to cover postproduction therapy for participants.Although the producers say they don’t interfere in relationships, Coelen, who is 54 and has been married for 16 years, said that they do suggest that the couples talk about important subjects like finances, parenting and religion, comparing the producers’ level of influence to Pre-Cana, a course for couples preparing to be married by the Roman Catholic Church. For instance, in Season 1, production team members encouraged one participant, Amber Pike, to tell her fiancé, Matt Barnett, that she had about $20,000 in student debt. The conversation did not go particularly well, but the pair got married anyway.“We really get invested in these relationships,” said Simpson, 45, who has been married for six years.Inside the single-sex lounges where the singles congregate, the plants are plastic and a digital fire roars onscreen.Jamie Lee Taete for The New York TimesMembers of the production team listen to the contestants on headsets, logging moments like when someone says “I love you” or when tears flow.Jamie Lee Taete for The New York TimesCoelen has tried to sell similarly gimmicky dating shows before. In 2017, his production company released an American version of a show called “Kiss Bang Love” in which singles met each other by kissing blindfolded. In “The Spouse House,” 14 singles bent on marriage moved in together. Both shows lasted only one season.With “Love Is Blind,” the numbers are starting to add up. From the first three seasons of the show, 17 couples came out of the pods engaged, six got legally married on the show, and four are still together.In an interview last month, Brett Brown, a design director at Nike whose marital fate will be unveiled Friday, said it is those early successes that keep viewers watching, curious to find out if this bizarre dating formula can spit out happy couples.Brown acknowledged that some participants might exaggerate their feelings in exchange for the global attention that comes with being a reality TV star.But not him.“I can only speak from my experience,” he said, “and I know that I was there for the right reason.”Susan Beachy contributed research. More

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    Taylor Swift Fans Grapple With Joe Alwyn Breakup Reports

    After “Entertainment Tonight” and People published stories reporting that the singer’s relationship with Joe Alwyn was over, many Swifties went online to vent their feelings.To quote Taylor Swift’s own lyrics, “The rumors are terrible and cruel, but honey most of them are true.”Fans of Ms. Swift spent much of the weekend grappling with the possibility that the “Midnights” singer and her longtime boyfriend, the British actor Joe Alwyn, had broken up, after reports from “Entertainment Tonight” and People magazine said the couple was through.“ET” was vague about how it had come by the information, saying in its story on Friday afternoon only that it had “learned” that Ms. Swift and Mr. Alwyn had split. A few hours later, People matched the report with a story of its own citing an unnamed person close to the pair as its source. Both outlets said the breakup had occurred weeks ago.With no comment from Ms. Swift, Mr. Alwyn or their representatives, fans of the singer were not sure whether to trust what they had read. Ms. Swift’s publicist, Tree Paine, did not immediately respond to requests for comment for this article.“I think it’s a poorly written, unconfirmed article,” Brittany Browning, a 30-year-old writer who lives in St. Petersburg, Fla., said of the “ET” story.She added that she didn’t believe the pair had really split up and predicted that Mr. Alwyn would make an appearance at Ms. Swift’s next concert stop, in Tampa, Fla., “out of spite.” (Mr. Alwyn has not been sighted at any of Ms. Swift’s tour stops thus far.)Another fan, Tiffany Hammer, a tarot card reader from Puyallup, Wash., was also skeptical. “I won’t believe it’s true until I hear something officially affiliated with Swift, whether that’s Tree or whether that’s her mom mentioning it casually in an interview a year from now,” Ms. Hammer, 37, said, referring to Ms. Swift’s longtime publicist, who has become a celebrity in her own right among fans. “As respectfully as possible, it’s none of our business until we know what she wants us to know.”Ms. Hammer noted that some Swifties have gone into an online frenzy as they try to digest the unconfirmed report.“On Reddit, people are combing through her lyrics about this supposed breakup and grieving something that’s not even confirmed yet,” she said. “It’s like, your poor parasympathetic nervous system. Give yourself a breather until you know everything.”Other fans accepted the reports as truth, albeit with caution.“I think that media literacy is really important, and I have the benefit of having a few more years on some of these newer Swifties or younger Swifties,” said Katherine Mohr, a 31-year-old project manager from Madison, Wis. “I’ve been through the wringer on celebrity gossip before and know who you can trust and who you can’t.”Ms. Mohr said she had not been quick to believe earlier gossip items concerning Ms. Swift, including those about marriage, pregnancy and some recent online speculation on why the singer had made a change in her set list, replacing “Invisible String,” a love song believed to be about her relationship with Mr. Alwyn, with a different number. But the articles from “Entertainment Tonight” and People were enough to persuade her that the breakup news was legit.“There is a seriousness factor to this that there wasn’t with any of those rumors, and we need to be able to tell the difference,” Ms. Mohr said. “Otherwise, we’re never going to be able to survive in celebrity culture knowing what’s true and what’s not.”Morgan Chadwick, 27, recalled meeting Ms. Swift at an event years ago and chatting with her about how the two women had been dating their boyfriends for the same amount of time. Ms. Chadwick, a graphic designer in Chicago, said she would often joke to her boyfriend, who is now her husband, that each new love song Ms. Swift wrote was about them.“He would always roll his eyes,” she said.“It’s sad, but also I’m an adult,” Ms. Chadwick added.She said she wasn’t sure what to make of the breakup reports. “They’ve been so private in their relationship that I don’t know that there’s going to be any sort of confirmation other than, like, she might make some comment at a show, or he’s going to show up at a show,” Ms. Chadwick said.Katie Devin Orenstein, 23, a recent college graduate living in New York, said she is counting down the days until she gets to see Ms. Swift at one of her concerts in New Jersey in May. She is, however, rethinking her outfit, which she had planned to wear as a nod to “Invisible String”: a teal shirt and yogurt shop employee uniform in homage to the line “teal was the color of your shirt when you were 16 at the yogurt shop.”She added that she’ll be looking to Ms. Swift for the final word on her relationship status.“Every single thing she does onstage, especially those surprise songs, everyone’s going to analyze it like it’s the damn Torah,” Ms. Orenstein said. More

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    ‘Rye Lane’ Aims to Show You a Real London Love Story

    Like so many great romantic comedies, “Rye Lane” opens with a meet-cute.In the stalls of a unisex bathroom at an exhibition opening, Dom (David Jonsson) is stalking his ex-girlfriend on his phone and weeping. Yas (Vivian Oparah), in a nearby stall, hears his tears and asks if he’s OK. This brief exchange through the cubicle walls begins an unexpectedly long, and eventful, day for the Londoners.The film’s writers, Nathan Bryon and Tom Melia, felt “Rye Lane” needed to somehow open in an art gallery, the pair said in a recent interview. Bryon said that Black people — like Yas and Dom — are rarely shown in the art world on film and TV.Opening the movie “in that space, with this group of cool, beautiful-looking Black people, that to me feels so special,” he said.Dom (Jonsson) and Yas (Oparah), foreground, meet at an art exhibition, a setting in which the writers felt it was important to see the characters.Searchlight PicturesThis opening is one of many ways the creators of “Rye Lane,” which opens in theaters in Britain on Friday and will come to Hulu in the United States on March 31, aim to tell a love story set in South London that feels true to their experiences, and their city.“The story is really simple. It’s two people walking around, talking about their breakups,” said Raine Allen-Miller, the film’s director, in an interview. “They meet at the wrong time, but also the perfect time.”Dom, who is heartbroken after his girlfriend left him for his best friend, is timid and openly emotional, which Jonsson particularly admires. “I love his vulnerability. I think that there’s something quite gorgeous about a young Black man being straight-up heartbroken,” Jonsson said in an interview. “I’ve been heartbroken, but would I have allowed myself to go into a restroom and cry my eyes out? Probably not.”In contrast, Yas — who has also recently come out of a relationship, for reasons that unfold as the film does — is energetic, and prefers to offer a more curated version of herself.The pair spend the day wandering around Peckham and Brixton, two lively and multicultural South London neighborhoods a short bus ride from each other. “Rye Lane” takes its title from a main street in Peckham, and these two neighborhoods become central characters in the film.Dom and Yas stumble across scenarios and tableaus that celebrate the area’s quirkiness: a man dressed in mismatched clothing, including large animal jewelry, hands out social justice fliers; a woman in a bunny costume, reminiscent of Bridget Jones, smokes a cigarette outside a large house; at one point, a person in a cowboy outfit skips past.The film’s director, Raine Allen-Miller, said she was “trying to make a film that is a funny, happy day in South London.”Suzie Howell for The New York TimesBryon and Melia said they initially envisioned the two characters strolling through Camden, a popular part of north London, also known for its exuberance. But when they sent Allen-Miller the script, she said she would only join the team if the film (her directorial debut) was set in South London. She wanted to “almost write a love letter” to the area, she said, having moved there at 12 to live with her father and grandmother. “One of my fondest memories is walking around Brixton Market with my grandma and getting Jamaican spices,” she said.Melia had previously lived in Brixton, and felt the location still “matched what we were going for.” The script’s first draft “was a bit more like ‘Before Sunrise,’ insofar as it could almost be one shot,” he said. “By the time Raine read it, it had developed a bit further away from that anyway.”The finished film is shot in a saturated color palette, and in parts with a fisheye camera lens. The dreamy, joyful atmosphere is in stark contrast with how Peckham and Brixton were once depicted in the mainstream British press. In 2007, The Guardian reported that “for more than a generation,” Peckham had “been linked with drugs, gangs and violent murders.”Recently, these areas in South London have also experienced significant gentrification, with house prices rising and wealthier people moving in, inadvertently hurting longstanding locals. In the upcoming book “All The Houses I’ve Ever Lived In,” the journalist Kieran Yates details how, while living in Peckham in 2017, she witnessed “the sheer speed at which wealthy property developers saw an opportunity to move in.” She later moved to Brixton, where an “influx of restaurants, farmer’s markets, galleries, cafes and bars has led to a spike in rent,” she wrote.The film has a dreamy, joyful atmosphere and is shot in a saturated color palette.Chris Harris/Searchlight PicturesIn making “Rye Lane,” Allen-Miller said she was “trying to make a film that is a funny, happy day in South London,” before the effects of gentrification made the area completely unrecognizable. “I just wanted to put it on a plinth, and capture the bits of it that are beautiful and special,” she added.This celebration is helped by cameos from well-known figures in Britain: the comedians Munya Chawawa and Michael Dapaah, the “It’s a Sin” actor Omari Douglas and the reality TV star Fredrik Ferrier. But one actor will be familiar to all viewers: Serving burritos in a shop named Love Guac’tually is the godfather of rom-coms himself, Colin Firth.Early in production, having a Firth cameo felt like a pipe dream to the writers. But the film’s executive producer, Sophie Meyer, had worked with the actor on the 2007 British comedy “St. Trinian’s,” and sent him a text. “We were like, ‘Yeah, good luck’,” Melia said. But Firth agreed, and was “such a good sport,” Byron said. “It is also such a lovely nod to rom-coms for us.”A small service-industry role like that “would normally maybe be the only person of color in a different film,” Melia said. Here, a white Oscar winner is playing it.Whatever the viewer’s knowledge of London and its various neighborhoods, the creators of “Rye Lane” hope the film will offer a fresh (and fun) perspective on the city.“The more traditional rom-coms show Londoners by the London Eye or Tower Bridge. But, let’s be honest, most Londoners are not having a pint by Tower Bridge because it will cost you 15 pounds,” Bryon said. “We wanted the movie and the location to feel personal to the audience who know it, and also to introduce Rye Lane to those coming to London.” More