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    Scarlett Johansson Sues Disney Over ‘Black Widow’ Release

    The star said making the film available on Disney+ at the same time it opened in theaters “dramatically” lowered box office revenue, which could cost her tens of millions of dollars.Never cross a super-assassin: Scarlett Johansson, who has played the Marvel character Black Widow in eight blockbuster films, sued the Walt Disney Company on Thursday over its pandemic-era streaming strategy. The lawsuit marked a sharp escalation in a festering standoff between movie actors and media companies over compensation in the streaming age.The complaint, filed in Los Angeles Superior Court, claims that Disney breached her contract when it released “Black Widow” simultaneously in theaters and on Disney+ earlier this month. Ms. Johansson’s suit said that Disney had promised that “Black Widow” would receive an exclusive release in theaters for approximately 90 to 120 days and that her compensation — based largely on bonuses tied to ticket sales — was gutted as a result of the hybrid release. Simultaneous availability on Disney+, where subscribers could watch the film instantly (and have permanent access to it) for a $30 surcharge, “dramatically decreased box office revenue,” Ms. Johansson said in the suit.“There is no merit whatsoever to this filing,” Disney said in a statement.Over its first three days in theaters, “Black Widow” collected $158 million at theaters worldwide and took in about $60 million on Disney+ Premier Access. Total ticket sales now stand at $327 million, the lowest total for a Marvel Studios release since 2008, when “The Incredible Hulk” collected $265 million (or $341 million in today’s dollars). Disney has not given a running total for Disney+ sales of “Black Widow.”Making “Black Widow” available on Disney+ could cost Ms. Johansson more than $50 million, according to two people briefed on her contract, who spoke on the condition of anonymity to discuss the private agreement. That is how much Ms. Johansson would have made if “Black Widow” had approached $1 billion in global ticket sales; “Captain Marvel” and “Black Panther” both exceeded that threshold in prepandemic release.Films released during the pandemic — including those that have received exclusive theatrical releases — have largely disappointed at the box office, with many consumers demonstrating a reluctance to return to theaters. The entire film ecosystem has been hurt as a result: cinema chains, stars, studios.Disney has cited the coronavirus as a reason for releasing movies like “Black Widow” simultaneously in theaters and on Disney+ Premier Access.Jay Maidment/Marvel Studios, via Disney“First, Disney wanted to lure the picture’s audience away from movie theaters and towards its own streaming service, where it could keep the revenues for itself while simultaneously growing the Disney+ subscriber base, a proven way to boost Disney’s stock price,” the suit, which was first reported on by The Wall Street Journal, claimed. “Second, Disney wanted to substantially devalue Ms. Johansson’s agreement and thereby enrich itself.”Disney’s statement called the lawsuit “especially sad and distressing in its callous disregard for the horrific and prolonged global effects of the Covid-19 pandemic.” The company added, “Disney has fully complied with Ms. Johansson’s contract and furthermore, the release of ‘Black Widow’ on Disney+ with Premier Access has significantly enhanced her ability to earn additional compensation on top of the $20 million she has received to date.”“Black Widow” was initially scheduled for exclusive theatrical release in May of last year. Disney ended up postponing the film’s release three times as the pandemic dragged on.Disney, citing the ongoing coronavirus threat, ultimately decided to release several major movies simultaneously in theaters and on Disney+ Premier Access. It used the strategy in May for “Cruella,” which starred Emma Stone and took in $221 million worldwide. (Disney has kept Disney+ revenue for “Cruella” a secret.) On Friday, Disney will give the same treatment to “The Jungle Cruise,” a comedic adventure that stars Emily Blunt and Dwayne Johnson. It is not known if Ms. Stone, Ms. Blunt or Mr. Johnson renegotiated their contracts with Disney as a result.In December, WarnerMedia kicked a hornet’s nest by abruptly announcing that more than a dozen Warner Bros. movies — the studio’s entire 2021 slate — would each arrive in theaters and on HBO Max. The decision prompted an outcry from major stars and their agents over the potential loss of box office-related compensation, forcing Warner Bros. to make new deals. It ultimately paid roughly $200 million to thwart the rebellion.The deeper question is this: If old-line studios are no longer trying to maximize the box office for each film but instead shifting to a hybrid model where success is judged partly by ticket sales and partly by the number of streaming subscriptions sold, what does that mean for how stars are paid — and where they make their movies?The traditional model, the one that studios have used for decades to make high-profile film deals, involves paying small fees upfront and then sharing a portion of the revenue from ticket sales. The bigger the hit, the bigger the “back end” paydays for certain actors, directors and producers.The streaming giants have done it differently. They pay more upfront — usually much, much more — in lieu of any back-end payments, which gives them complete control over future revenue. It means that people get paid as if their projects are hits before they are released (or even made).Ms. Johansson’s suit also took direct aim at Bob Chapek, Disney’s chief executive, and Robert A. Iger, Disney’s chairman, by citing the stock grants given to them as rewards for building Disney+, which has more than 100 million subscribers worldwide. “Disney’s financial disclosures make clear that the very Disney executives who orchestrated this strategy will personally benefit from their and Disney’s misconduct,” the complaint said.According to the suit, Ms. Johansson’s representatives approached Disney and Marvel in recent months with a request to renegotiate her contract. “Disney and Marvel largely ignored Ms. Johansson,” the suit said. More

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    Is ‘Loki’ a True Marvel Variant? Or Just a Fun Experiment?

    The latest Disney+ superhero show embraced chaos in its storytelling. Is Marvel willing to do the same within its ever expanding universe of films and TV shows?One thing Marvel knows how to do is expand a story. Think back to the nascent days of the Marvel Cinematic Universe in the early ’00s. The so-called Phase 1 was about building out the superhero roster with individual film narratives that would dovetail into a big crossover movie: “The Avengers.” A decade and a half later, the crossovers are old hat, the Easter eggs are expected, and a spate of new movies and TV shows continue to provide an influx of stories and characters that branch off into their own universes. More

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    How Disney is Chipping Away at Netflix's Dominance

    The cracks are showing in Netflix’s worldwide dominance.Netflix is still king of streaming video, but audiences are slowly shifting toward new rivals, namely the Walt Disney Company’s Disney+, according to research from Parrot Analytics.Netflix’s share of worldwide demand interest — a measure, created by Parrot, of the popularity of shows and a key barometer of how many new subscribers a streaming service is likely to attract — fell below 50 percent for the first time in the second quarter of the year.The company’s “lack of new hit original programming and the increased competition from other streamers is going to ultimately have a negative impact on subscriber growth and retention,” Parrot said in a news release before Netflix announced its quarterly earnings on Tuesday.Netflix said it had attracted 1.5 million new subscribers in the second quarter of the year, beating the low bar it had set when it told Wall Street that it anticipated adding just one million.The company said it expected to add about 3.5 million new subscribers in the third quarter, lower than the approximately 5.5 million that investors were expecting. Netflix shares fell as much as 4 percent in after-hours trading on Tuesday before bouncing back a little.The company now has 209 million subscribers, but it lost 430,000 in the United States and Canada, its most lucrative region, over the period. It now has 73.9 million subscribers in that market, with about 66 million in the United States.In a letter to shareholders, Netflix said that “Covid-related production delays in 2020 have led to a lighter first-half-of-2021 slate.” Netflix relies on creating as many different shows and films for as many different audiences as possible, and the pandemic upset that formula, forcing the shutdown of productions around the world.Traditional media players have started to consolidate, again, potentially setting off another race for talent, studio space and production resources. In May, Discovery announced that it would buy WarnerMedia from AT&T, creating the second-largest media giant, behind Disney and ahead of Netflix. Less than two weeks later, Amazon announced that it would buy Metro-Goldwyn-Mayer, home to the James Bond franchise, for $8.45 billion, a price many analysts considered rich.In the earnings call after the report, Reed Hastings, Netflix’s co-chief executive, said he didn’t think it made sense for Netflix to jump into the consolidation game. He even offered his own analysis of some of the industry’s biggest deals, including Disney’s acquisition of the bulk of Rupert Murdoch’s 21st Century Fox.“Certainly Disney buying Fox helps Disney become more of a general entertainment service rather than just a kids and family,” he said. “Time Warner-Discovery — if that goes through — that helps some, but it’s not as significant, I would say, as Disney-Fox.”Mr. Hastings’s co-chief executive, Ted Sarandos, offered a sharper critique of these megadeals. “When are they one and one equals three? Or one and one equals four?” he asked. “Versus what most of them tend to be, which is one and one equals two.”Netflix has downplayed competition concerns even as newer entrants have chipped away at its long-held grip. Disney+ more than doubled its share of demand interest in the second quarter compared with a year earlier, and Amazon Prime Video, AppleTV+ and HBO Max are also gaining, according to Parrot.In its letter to shareholders, Netflix said the industry overall was “still very much in the early days” of the transition from traditional pay television to streaming.“We are confident that we have a long runway for growth,” it said. “As we improve our service, our goal is to continue to increase our share of screen time in the U.S. and around the world.”Mr. Hastings said competition would further stoke streaming across all companies.“As you get new competition in, you get validation — more reasons to get a smart TV or unlimited broadband,” he said. “So for at least the next several years, the growth story of streaming as a whole is very intact.”But Netflix hasn’t seen any impact from the “secular competition,” Mr. Hastings said, referring to Disney or HBO. “So that gives us comfort,” he added.Netflix, he said, is really competing against traditional television, and the “shakeout” won’t happen until streaming makes up the majority of viewing. He cited the latest study from Nielsen, which showed that streaming accounts for about 26 percent of television viewing in the United States, with Netflix making up about 6 percent. Disney+ is far behind at 1 percent.In other words: If Disney+ is hurting us, we haven’t seen it.The argument that Netflix has been competing with regular television and other streamers for a long time overlooks the fact that new rivals like Disney+ and AppleTV+ are much cheaper than Netflix (and subscription television). And although those services produce far fewer originals than Netflix, they appear to be getting more bang for their buck.In the second quarter, Disney+ got a big boost of demand interest from “The Falcon and the Winter Soldier,” a series based on the Marvel Cinematic Universe, which has thoroughly dominated the box office in recent years. “Loki,” another Marvel spinoff, also helped, according to Parrot.Amazon Prime Video got a boost in the period with “Invincible,” an animated superhero series for adults. And AppleTV+ attracted new customers with three originals: “Mosquito Coast,” a drama based on the 1981 novel; “For All Mankind,” a sci-fi series; and “Mythic Quest,” a comedy series that takes place in a game developer studio.Speaking of, Netflix said this month that it planned to jump into video games. It has hired a gaming executive, Mike Verdu, formerly of Electronic Arts and Facebook, to oversee its development of new games. It’s a potentially significant move for the company, which hasn’t strayed far from its formula of television series and films.The company called gaming a “new content category” that will be a “multiyear effort” and said it would be included as part of a subscribers’ existing plans at no extra cost. Games will first appear on its mobile app, an environment that already allows for interactivity. The vast majority of Netflix’s customers watch on big-screen televisions.Gaming isn’t meant to be a stand-alone or a separate element within Netflix. “Think of it as making the core service better,” Mr. Hastings said. “Really, we’re a one-product company with a bunch of supporting elements.” More

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    Elizabeth Olsen on the Unexpected Challenges of ‘WandaVision’

    Olsen talked about her first Emmy nomination and about why the series exceeded her expectations compared with more typical Marvel fare.In a year with so much strangeness and uncertainty, “WandaVision” at first seemed to offer a nostalgic antidote with its tidy suburban setting and its vintage black-and-white aesthetic. That lasted all of two episodes before the writers blasted a colorful hole through the protective wall of static surrounding the fictional town of Westview, N.J. — and through its viewers’ (and its critics’) early expectations. More

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    In ‘Monsters at Work,’ the Scary Part Is the New Business Model

    Twenty years after Pixar debuted the original “Monsters, Inc.,” Disney+ is bringing a cast of new monsters to the small screen — and putting Mike and Sulley in the managers’ office.You’ve got to feel sorry for Tylor Tuskmon.After finishing at the top of his university class and receiving the business career offer of his dreams, Tylor arrives for his first workday to find that the company’s chief executive has just been jailed. The new leaders have adopted a radically novel approach and no longer need his furiously studied, exquisitely honed talent. He’s going to have to start at the bottom — literally — with the basement maintenance crew. More

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    Disney Creates a ‘Launchpad’ for Underrepresented Filmmakers

    This collection of short films streaming on Disney+ shows promise, if the studio can follow through on its support.Can truly radical programming come from Disney? I was skeptical from the moment I heard about “Launchpad” (streaming on Disney+), the studio’s new initiative to support and uplift underrepresented filmmakers. Historically, Disney hasn’t had a strong track record for representation (well, which Hollywood studio has?). In fact, it recently added disclaimers about racist stereotypes in old films from its streaming library, including “Dumbo” and “Peter Pan.” Efforts for inclusivity only really ramped up in the last few years, and even so, they have not been without missteps — the live-action “Beauty and the Beast,” for example, hyped up Josh Gad’s Le Fou as Disney’s first gay character, only to make his queerness insultingly ambiguous and brief. More