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    How ‘Barbie’ Set Designers Brought Those Dreamhouses to Life

    To make their Barbieland sets a reality, the movie’s production team embraced the surreal, going big on bright pinks and shrunken proportions.While working on films like “Atonement,” “Anna Karenina” and “Darkest Hour,” the production designer Sarah Greenwood and the set decorator Katie Spencer, both Oscar nominees many times over, had to turn soundstages into period-accurate sets, using their extraordinary attention to detail to embroider these spaces with texture and soul.And while those jobs were demanding — if even one thing looked wrong, it could dispel the film’s period illusion — they proved to be no match for the bright-pink studio comedy that is Greta Gerwig’s “Barbie.”“It was one of the most difficult philosophical, intellectual, cerebral pieces of work we’ve ever done,” Greenwood told me last week during a video call with Spencer. “How can that be? It’s ‘Barbie.’ But it really was.”Then again, since the film works on several levels, many things about “Barbie” are headier than you might expect: Though it’s a big-budget film based on a Mattel toy, Gerwig and her co-writer, Noah Baumbach, pose plenty of significant questions about life and womanhood throughout. And in the visually dazzling Barbie Dreamhouses that Greenwood and Spencer designed — where Margot Robbie, as Barbie, and Ryan Gosling, as Ken, performed — even the smallest details in the background required many months of existential pondering.“Everything is considered,” Spencer said. “Absolutely everything.”Though Gerwig came on board the project as a bona fide Barbie aficionado, Greenwood and Spencer had no personal history with the doll. “Neither of us had Barbie growing up,” Spencer said. “I suppose we were like a lot of the population, quite judgmental about Barbie in a way.”The film’s primary color was a vivid fuchsia. The production cleaned its paint supplier out of every pail they had.Warner Bros.Still, captivated by Gerwig’s enthusiasm, the two women threw themselves into intense research. Their directive was to preserve a sense of play, which is why Barbie’s home has no stairs: Why would a doll deign to descend a flight of steps when she could take a circular pink slide or, even better, float gracefully down from the roof as if guided by the invisible hand of a child?“We all had to believe in it as much as if it was a space movie or period movie,” Spencer said. “We had to research it as though it was set in 1780.”First, the designers studied a vintage Barbie Dreamhouse, finding it to be much more cramped than they anticipated: A classically proportioned Barbie could graze the ceiling of each room with a simple upward swivel of her arm.To simulate that feel, “the Dreamhouses in the film are 23 percent smaller than they would be, as are the cars and roads,” Greenwood said. “When you scale the house down, you make the actors like Margot and Ryan seem bigger, which makes the whole thing seem ‘toy.’”Instead of adapting the Dreamhouses to feel more real, Greenwood and Spencer played up their surreality. When Barbie opens her refrigerator, most of the foods are simply flat cartoon decals. Her oversize cup contains no liquid — why should it, when Barbies don’t drink? — and the size of her toothbrush is even more exaggerated, since it’s the kind of prop a child might find included in a dollhouse.“Once you’ve done that once or twice, those moments of dollness, it makes the whole thing believable,” Spencer said.With few walls to speak of, Barbie Dreamhouses are the definition of “open plan,” which presented its own logistical problems. “You’re designing something that isn’t there, in effect,” said Greenwood, who drew inspiration from museum dioramas to conjure layers of background that would help fill each shot. Since our main Barbies live in a cul-de-sac — in fact, it’s the dot of the “i” in the cursive roads that spell “Barbieland” — each Dreamhouse looks out into several other Dreamhouses, while the blue sky and mauve mountains that surround them were hand-painted onto an 800-foot-long backdrop meant to recall old-fashioned soundstage musicals.If it feels artificial, that’s the point: Why preserve the fourth wall for homes that barely have any walls to begin with? “It’s fake-fake, which is perfect,” Greenwood said. “It was almost Brechtian, the way Greta approached it.”Kate McKinnon as Weird Barbie. Her home stands in contrast to the style of the film’s Barbie Dreamhouses.Warner Bros.There is no actual fire in Barbie’s fireplace, nor water in her pool, since Barbieland is devoid of all elements and is as hermetically sealed as a toy box. There aren’t even whites, blacks or browns: Anything in a Dreamhouse that would typically be those colors is just a different shade of pink, with a primary fuchsia so vivid that the production cleaned its paint supplier out of every pail they had.“All the other colors, like the blues, had to up the ante,” Greenwood said, referring to their intensity.The cul-de-sac Dreamhouses were designed in a midcentury-modern style that evokes the time period when Barbie was invented. “We kept coming back to the aesthetic of Palm Springs,” Spencer said. In contrast to those homes, distinguished by clean and simple lines, was the postmodern house on a hill owned by Weird Barbie (Kate McKinnon) — a riot of weird angles and clashing colors, as if Pee-wee’s Playhouse emerged in the middle of a carefully constructed pop-up book.“It was once a Dreamhouse, and it all went a little bit cockeyed, like her,” Greenwood said. “Nothing there was straight, in any sense of the word.”Like its owner, whose face is covered in scribble marks, the walls of Weird Barbie’s house are adorned in doodle patterns and swirls, and there are plenty of other colors on display besides pink. (The primary color on one wall is even, gasp, green.) The other Barbies treat her domicile as if it were a witch’s house, but you can’t deny that Weird Barbie has an eye. Greenwood and Spencer singled out her irregular rainbow rug as a favorite that everyone hoped to take home.“We all wanted her rug, but it’s gone into the Warner Bros. vault of goods,” Spencer said. “But I love the fact that in this vault where you have to go through so much security, you have the Batmobile and then you have Barbie’s car.”Weird Barbie’s house isn’t the movie’s only deviation: Later in the story, after a trip to the real world tips off Ken to the power of the patriarchy, he returns home and exhorts the other Kens to turn the pink and girlie Barbieland into their own personal “Ken-dom.” Soon enough, they’ve staged a hostile takeover of the Dreamhouses — rechristened the “Mojo Dojo Casa Houses” — and given those buildings a man-cave makeover replete with La-Z-Boys, mini fridges and appalling equestrian lampshades.From left, Kingsley Ben-Adir, Ryan Gosling and Ncuti Gatwa, three of the film’s Kens.Warner Bros. “We had to keep going back to Greta and saying, really? Really ugly?” Greenwood said. “But there’s a purity to the ugliness as well, because it’s a limited palate.”That’s because these himbos aren’t sure where all of their purloined swag ought to go, or even what most of it does. Barbecues have been placed haphazardly onto ovens, the juicers are filled with Doritos, and flat-screen TVs in every Mojo Dojo Casa House are tuned to the same hypnotically banal clip of a horse in eternal gallop.”He’s no interior designer, Ken,” Spencer said, chuckling. “But can I just say, a lot of the crew wanted to buy things from the Ken-dom. I’m not saying who, but a lot of them did.”The film was shot last year at Warner Bros.’s Leavesden Studios, about 20 miles northwest of London, and as word of the colorful sets spread, the production quickly attracted its fair share of visitors. “We were filming in an English winter, gray and black with snow,” Greenwood said. “So everybody would just come in there for an injection of light and summer.”Added Spencer: “It made people happy. You couldn’t help but smile.”And what of its makers? Did all that time spent on these “Barbie” sets affect their personal palette? Yes, confessed Greenwood.“I’ve painted my bedroom pink, literally,” she said. “I’d never painted anything pink before. I love pink now!” More

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    How the Creators of ‘M3gan’ Designed the Doll’s Costumes

    The titular star of the horror film “M3gan,” released last week, had to try on several outfits before finding a signature look.A doll’s clothes can be as memorable as any worn by a human, especially if that doll has a taste for blood.Talky Tina, the demonic toy made famous by “The Twilight Zone,” had her plaid dress with a dainty lace-trimmed collar. Annabelle, the sinister doll that first appeared in “The Conjuring,” has her white gown with leg-of-mutton sleeves. And even those who have not seen “Child’s Play” (or its sequels) probably know of Chucky and his blue overalls.The titular star of the horror film “M3gan” stands to be another murderous doll recognized for a killer outfit. Not least because M3gan, whose name is pronounced like Megan, for most of the film wears a striped, silk twill scarf tied in a pussy bow — a sartorial choice that tends to elicit strong reactions.M3gan, which stands for Model 3 Generative Android, is a life-size artificially intelligent doll designed to provide companionship and emotional support — until a programming glitch turns her into a Terminator-esque killing machine. There are parts of the film where the doll is played by a high-tech puppet, but in most scenes, M3gan is played by the actress Amie Donald, 12, wearing a mask.M3gan, who has wide eyes with long dark lashes and dirty blonde hair that falls below her shoulders, wears the pussy-bow scarf with an inverted-pleat shift dress layered over a striped long-sleeve shirt, white stockings and shiny black Mary Janes. Gerard Johnstone, the director of “M3gan,” described the doll as having clothes that evoke the mod fashion of the 1960s and “long, flowing hair” like the “Mod Squad” actress Peggy Lipton.“I wanted her to be classy and elegant and unexpected, almost like the toy equivalent of those automotive shows from the ’60s, where the car would appear on the turntable and everyone’s minds would be blown,” Mr. Johnstone said.Three of the possible outfits for M3gan that ended up on the dressing room floor. Universal PicturesThe film’s original script, written by Akela Cooper, only referenced M3gan wearing children’s clothes, Mr. Johnstone said. Putting her in a loose-hanging shift dress was both a stylistic and practical decision.“M3gan has to move quickly and unencumbered. She’s got to run on all fours. She’s going to attack people,” he said. “With the shift dress, I could see the possibilities.”About 25 versions of the dress were produced by the film’s costume and wardrobe department. “They lasted through all of the dancing, all of the killing,” said Daniel Cruden, the film’s costume designer. Lizzy Gardiner, an Oscar-winning costume designer who created M3gan’s main outfit with Mr. Johnstone, said the pussy-bow scarf was also painstakingly reproduced.“We needed so many perfect replicas that each one had to be cut and hand sewn with the stripe in the silk in exactly the same place,” she wrote in an email. “It needed to be fluid without being bouncy. Large but consistent with a young, tiny girl. Doll-like but fashion forward.”While developing M3gan’s wardrobe, many other possible outfits ended up on the dressing room floor. “Initially I wanted her to have a bunch,” Mr. Johnstone said. But by giving her a signature look, “that one costume can be really the focus,” he added. “People could dress up as her for Halloween.”Dressing M3gan in a shift dress was as much a stylistic as a practical decision. “She’s got to run on all fours,” Mr. Johnstone said. “She’s going to attack people.”Universal PicturesWhere did you look for inspiration for M3gan’s clothes?GERARD JOHNSTONE I was on Pinterest every night looking at fashion, trying to figure it out. Originally it was just me and my wife, for a female perspective. I kept going back to the ’60s because of the detailing and the fabrics. Everything was so rich. And Gucci kids’ dresses ended up being a big inspiration. I loved a yellow one with red ribbons that I saw online, but we couldn’t physically get our hands on it.If Gucci was such an inspiration why isn’t M3gan wearing the label?JOHNSTONE I wondered if we could get them on board. But you have to get approval and it takes a long time, especially when you’re making a horror movie, so we went our own way. We hadn’t proved ourselves. The hope now is that it wouldn’t be too hard to get some designers if we do another film.DANIEL CRUDEN If a toy from a film gets licensed and there isn’t clothing approval, it could be seen as replicating for a profit. Even if I’d found a pair of vintage Gucci sunglasses, we’d have put them through clearance to make sure they were OK to use.When viewers see M3gan commit her first murder, she wears a different outfit — a black cloak with gold buttons and a fur collar, black stockings and leather gloves. What inspired that look?JOHNSTONE It was kind of a subversion of Little Red Riding Hood. I also thought of her as a bit like Damien from “The Omen.” The black gloves were a practical consideration because the gloves made the hands feel more robotic. And she’s a doll — she has to have some accessories.The all-black look worn by M3gan when viewers see her commit her first murder “was kind of a subversion of Little Red Riding Hood,” Mr. Johnstone said.Universal PicturesSpeaking of accessories, in another scene M3gan wears a pair of purple sunglasses. Why?JOHNSTONE I really fought for her to have that moment. It felt like it could either be great or ridiculous. I was worried some people might think, “Is this going to diminish the scares?” But once everyone saw her really rocking the look, they started to get on board.CRUDEN We had a real hunt for the sunglasses because we knew they were going to be a statement.JOHNSTONE I wanted Prada.CRUDEN We ended up with a brand called Minista, they came from a children’s boutique in Auckland, New Zealand.From left, M3gan’s equestrian, Audrey Hepburn-inspired and sporty looks designed by Mr. Cruden for a scene that was cut from the film.Universal PicturesWhat are some of the outfits that didn’t make it into the movie?CRUDEN There was a scene that showed different M3gans on a turntable wearing looks I created for her. One was French-inspired, with a black beret, black turtleneck and high-waisted flared silk pants. We had a beach M3gan with a peasant blouse, beach hat and espadrilles. Equestrian M3gan had jodhpurs and riding boots. Sporty M3gan looked like she was ready for tennis.JOHNSTONE Daniel did a very Audrey Hepburn look with a scarf and sunglasses. But the looks were on a dummy M3gan, and she didn’t look alive. If we’d been able to do it with our main M3gan, it would have worked. It was a shame.Interviews with Mr. Johnstone and Mr. Cruden have been edited and condensed. More