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    How Going to Commercial During the Super Bowl Works

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    Television commercial breaks are the bane of every N.F.L. fan. They interrupt a game already riddled with stoppages, bombard viewers with come-ons and force fans and players in the stadium to stand around for about two and a half minutes, sometimes in the freezing cold.Yet commercials are the lifeblood of the N.F.L. Without them, broadcasters could not afford to pay the league billions of dollars for rights fees, money that goes to paying players’ salaries and much more.Most games have 18 commercial breaks. A few timeouts, like at the end of the first and third quarters and at the two-minute warnings, are fixed. The league and networks avoid taking breaks if a team’s opening drive of the game ends quickly, because they want fans to settle into the broadcast. If all goes well, the last commercials run at the two-minute warning in the fourth quarter.Most commercial breaks, though, are chosen in real time as league executives, network producers and officials on the field look for natural breaks in the action. Finding them is more art than science because every game unfolds differently, with long drives, three-and-outs, injury timeouts and coaches’ challenges.League officials sit in the press box during games and help determine when to take commercial breaks.Caroline Gutman for The New York Times“Our fans know that the commercial breaks are coming,” said Mike North, vice president of broadcast planning and scheduling at the N.F.L. “The whole idea from where we sit is to try to use those breaks to cover downtime: resetting the field after a score; if there happens to be an injury, hopefully a minor one; or an instant replay review when the referee goes to the sideline.”We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      A Katt Williams Interview Made Shannon Sharpe’s “Club Shay Shay” a Hit

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      “Club Shay Shay” became a must-stop destination for Hollywood after Katt Williams aired his grievances. “This was our ‘Thriller’ album,” said the host Shannon Sharpe.Shannon Sharpe won three Super Bowls in a Hall of Fame career and once recorded 214 receiving yards in a game, the most ever by a National Football League tight end. Another crowning achievement came long after he was outmuscling bulky defenders, when he convinced a 5-foot-5 comedian to open up while sipping cognac on a brown leather sofa.When that comedian and actor, Katt Williams, aired his grievances against prominent Black celebrities, including Sean Combs and Kevin Hart, it instantly turned Sharpe’s podcast “Club Shay Shay” into a must-stop destination in Hollywood and beyond. In the months after the episode aired in January 2024, Sharpe secured interviews with the rapper Megan Thee Stallion and the Democratic presidential candidate Kamala Harris.“‘Club Shay Shay’ has become the modern-day talk show,” said Lillian Xu, a top podcast executive for Vox Media, which produces a handful of rival series.Sharpe has cut through in a saturated podcast ecosystem where Alex Cooper and the Kelce brothers command nine-figure contracts. In addition to “Club Shay Shay,” Sharpe makes twice-weekly appearances on “First Take,” ESPN’s popular morning debate show, and hosts a secondary podcast, “Nightcap,” with the former N.F.L. receiver Chad Johnson.Before a live taping of a “Nightcap” episode in New Orleans this week ahead of the Super Bowl, Sharpe exercised his vocal cords in a backstage greenroom as a makeup artist prepared to pat his face. Moments later, his voice, laced with a country-twang accent, soared throughout an auditorium. The friends debated N.F.L. award winners, Johnson’s relationship issues and other topics.In the past year, Sharpe has interviewed Megan Thee Stallion, Kamala Harris, Mo’Nique and Kai Cenat on his podcast “Club Shay Shay.”Emily Kask for The New York TimesWe are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      The W.N.B.A. Wanted More Attention on TV. It Got Headaches, Too.

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      As ratings for women’s basketball soared, the league was confronted with the divisive language of sports debates.When star prospects like Caitlin Clark and Angel Reese were set to become professionals this year, the W.N.B.A. said it was ready.The league beefed up its marketing efforts, and its television partners devoted more time to covering the sport. They all hoped to capitalize on momentum from the collegiate tournament as women’s basketball inched closer to the round-the-clock coverage devoted to other major sports.The W.N.B.A.’s ratings did soar, but the additional attention also magnified intense conversations on television shows, podcasts and social media. Pundits passionately clashed with colleagues, players described racism they had experienced, and the players’ union openly rebuked the league’s commissioner.Here are some of the most memorable moments of media dialogue during this W.N.B.A. season, which entered the playoffs this week.Physical PlayDuring her record-breaking career at the University of Iowa, Clark, who is white, was often heralded as the future face of the W.N.B.A., a league where about 70 percent of players are Black. After the Indiana Fever drafted her first overall, she certainly became the center of attention.In one notable on-court encounter, the Chicago Sky guard Chennedy Carter shoulder-shoved Clark to the floor. Carter, who was later charged with a flagrant foul and declined to answer questions about the encounter after the game, later took a swipe at Clark on social media.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Serena Williams Reflects on Her Life and Legacy in a New Docuseries

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      “In the Arena: Serena Williams,” an eight-part documentary on ESPN+, revisits the highs and lows of the star’s career and considers her impact on tennis and beyond.In March 2001, Serena Williams, then just 19, was booed mercilessly by the crowd during the tournament final of the Indian Wells Open in California. The jeering included racist slurs, and it was arguably the most terrifying and scarring thing that ever happened to Williams during her spectacular career.In “In the Arena: Serena Williams,” an eight-part documentary streaming on ESPN+ — the final episode premieres on Wednesday — the retired star looks back on how she was shaped by the experience.“Having to go through those scathing, nasty, awful things just because of the color of my skin opened a lot of doors for other people,” she said. “I have been able to provide a platform for Black girls and Black women to be proud of who they are.”I welcomed Williams’s newfound ease in talking so explicitly about race and her continued impact on women’s sports. One of the most visible athletes of all time, she has been the subject of countless interviews and biographies during her career, but she did not often seem eager to reveal much about her private life. This has changed in the past few years with projects like the HBO documentary “Being Serena” (2018), about her pregnancy and struggle to return to tennis, and her active posting on Instagram. She was also an executive producer of “King Richard,” the 2021, Oscar-winning biopic of her father, Richard Williams.But “In the Arena” reveals still more layers of its subject. Directed by Gotham Chopra, it features candid interviews with Williams and her relatives, friends and tennis contemporaries, including her sisters, Venus Williams and Isha Price; her fellow legend Roger Federer; and the former tennis star and current television commentator Mary Joe Fernández. Serena is also an executive producer.The series is a follow-up to “Man in the Arena: Tom Brady” (2021), which was also directed by Chopra and was produced by Brady’s 199 Productions. But tennis is far more solitary than a team sport like football. Spectators’ eyes are laser-focused on the players and their bodies, a reality that was originally made more fraught because of Williams’s race and class status in the predominately white world of tennis.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Judge Blocks Joint Streaming Service from Disney, Fox and Warner Bros. Discovery

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      The planned service from Disney, Fox and Warner Bros. Discovery was slated to cost $42.99 a month and aimed at fans who had abandoned cable TV.A judge issued a preliminary injunction against Disney, Fox and Warner Bros. Discovery on Friday over a planned sports-focused streaming service from the companies, saying the joint venture would most likely make the market for sports viewership less competitive.The 69-page ruling from a federal judge in New York’s Southern District effectively halts — at least for the moment — the companies’ ambitious plans for the service, called Venu, which was aimed at sports fans who had abandoned cable television.The service, which had been expected to become available this fall and cost $42.99 a month, promised to offer marquee games from the National Football League, the National Basketball Association and Major League Baseball.But the idea raised alarms with rivals, most notably a sports streaming service called Fubo, which sued to block the new service’s formation after it was announced this year. In a statement accompanying its complaint, filed on Feb. 20, Fubo alleged that Disney, Fox and Warner Bros. Discovery had “engaged in a long-running pattern” of trying to stymie its business through anticompetitive tactics.The complaint led to a hearing this month that focused on whether Fubo should be able to obtain a preliminary injunction against Venu, essentially stopping the sports-media venture from proceeding.In her ruling, Judge Margaret Garnett said Fubo was likely to prevail in its claim that the new service would “substantially lessen competition and restrain trade.” She added that refusing to grant the injunction could limit the effectiveness of any court order reached after a trial.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      As N.B.A. TV Deal Nears, Warner Bros. Discovery Is on the Outside

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      The company’s TNT channel and the N.B.A. have long been inextricably linked, but that may end after next season. Plus, Charles Barkley is retiring.Warner Bros. Discovery executives thought they had given the National Basketball Association a proposal it would accept.In April, after months of negotiations, the company made an offer to pay billions of dollars to the league for the rights to continue showing its games on TNT, as well as its Max streaming service. TNT has shown N.B.A. games since the 1980s, and its “Inside the NBA” is widely considered one of the best-ever sports studio shows.But with the end of Warner Bros. Discovery’s exclusive negotiating window looming, the N.B.A. insisted on changing the package of games the company would receive, according to two people familiar with the negotiations, who spoke on condition of anonymity to discuss the private dealings. Warner Bros. Discovery balked, and while the two sides have continued negotiating, the company now finds itself on the verge of losing the rights to televise the sport with which it has become inextricably linked. And on Friday night, the beating heart of “Inside the NBA,” the Hall of Famer Charles Barkley, said he would be retiring from TV after next season.“The first thing anybody thinks about when you say TNT is the N.B.A.,” said John Skipper, the former president of ESPN.Media companies, including Warner Bros. Discovery, were prepared for bruising negotiations with the N.B.A. Sports rights remain an extremely valuable commodity for traditional TV networks, and companies increasingly also see them as a way to attract more subscribers to their streaming services.The league made clear it wanted a sizable increase on the roughly $2.66 billion in total it receives annually, on average, from Warner Bros. Discovery and ESPN under its current rights agreements, which went into effect in 2016. Executives at those companies knew if they wanted to retain N.B.A. rights they would have to pay more for fewer games so that the N.B.A. could create a third package of games to sell.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Howie Schwab, ESPN Researcher and Trivia Star, Dies at 63

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      He stepped out of his behind-the-scenes role in 2004 when he was cast as the ultimate sports know-it-all on the game show “Stump the Schwab.”Howie Schwab, a sports nerd who parlayed his love of statistics into a long stint at ESPN that was most notable for his starring role as the ultimate trivia expert on the game show “Stump the Schwab,” died on Saturday in Aventura, Fla. He was 63.His death was announced on social media by his wife, Suzie Davie-Schwab. His mother, Dona (Bressner) Schwab, said he was in a hospital being treated for an infection when he died, apparently of a heart attack.Mr. Schwab had been at ESPN for 17 years in behind-the-scenes roles as a researcher and producer when he was tapped in 2004 to star in his own show.On “Stump the Schwab,” three challengers vied to outdo Mr. Schwab in answering questions posed by the host, Stuart Scott, in the opening rounds. In the final round — called the Schwab Showdown — the best of the three went head to head against him for a $25,000 grand prize. Mr. Schwab almost always won.In the episode that decided the 2005 season’s champion, Mr. Schwab entered the studio at the start of the show wearing a red boxing robe, with a woman on each arm; he then doffed the robe, revealing a Derek Jeter jersey, and shadowboxed.“I am ready to rumble,” he told Mr. Scott.Mr. Schwab did not look like a typical television star: He was overweight, wore glasses and sported a goatee.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      ESPN, Fox and Others to Launch Sports Streaming Service: What to Know

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      The joint venture announced by Disney, Fox and Warner Bros. Discovery will offer a lot, but it may not be enough on its own for serious fans.Disney, Fox and Warner Bros. Discovery announced on Tuesday that they would join together and sell access to all of the sports they televise through a new streaming service. It will be available this fall, but many other details, like price or who would run the service, are not yet known.The subtext of the agreement — and of most decisions media companies make — is that the cable bundle is collapsing. A decade ago, about 100 million homes in the United States subscribed to a package of cable or satellite television channels. Today, that number is around 70 million, and dropping.Media companies know that young adults no longer sign up for cable, and that their best customers are also their oldest. They know people no longer think of “television,” but are instead used to “content” that can be watched on a television, a phone or some other device.Cable’s days seem numbered but right now it is still a profitable business — streaming, for most companies, is not — and the biggest audiences for shows, especially sports, still exist on traditional television. So how do media companies get from where they are today to where they are going to be?With, they hope, deals like the one announced this week.How does it work?Disney, Fox and Warner Bros. Discovery have bundled 14 of their channels that show sports — the full list includes ABC, ESPN, ESPN2, ESPNU, SEC Network, ACC Network, ESPNews, Fox, Fox Sports 1, Fox Sports 2, Big Ten Network, TNT, TBS and truTV — and the ESPN+ streaming service, and will sell them as a single package.How much will it cost?That was not announced. But you can expect it to cost more than the $15 or so a month that most streaming companies charge, and less than the $100 or so it costs each month to subscribe to a pay television package. Ads will be shown on the new service.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Disney+, ESPN+ and Hulu Crack Down on Password Sharing

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      The parent company of the streaming services Disney+, ESPN+ and Hulu announced the change in updated service agreements this week.Fans of “The Bear” won’t be able to use a friend’s Hulu account to watch Season 3.The Walt Disney Company, which owns Hulu, joined Netflix this week in banning password sharing in an effort to boost the company’s subscriber numbers and make its streaming services business profitable.In an email to its subscribers on Wednesday, Hulu said it would start “adding limitations on sharing your account outside of your household,” beginning March 14.The company added that it would analyze account use, and that it could suspend or terminate accounts that shared login details beyond their households.On Jan. 25, Disney+, ESPN+ and Hulu, all services owned by Disney, updated their terms of service agreements to prohibit viewers from “using another person’s username, password or other account information” to access their content.Disney, whose streaming catalog includes Star Wars, Pixar and Marvel movies, aims to turn a profit on its streaming services this year, according to earnings reports.Disney’s chief executive, Bob Iger, foreshadowed the password crackdown in a third-quarter earnings call last August in which the company reported losses of $512 million on its three streaming services.In the call, Mr. Iger said that the company believed there was a “significant” amount of password sharing among its users, and that a crackdown would result in some growth in subscriber numbers.“We certainly have established this as a real priority,” he said. “And we actually think that there’s an opportunity here to help us grow our business.”In its quest to push its streaming services business into the black, Disney took full control of Hulu, which was already profitable, in November.On its password crackdown, Disney has taken a lead from Netflix, which last May announced that it would begin kicking people off its service if it detected use from a different I.P. address than the one registered with the subscription.For households willing to pay for an additional person to have access to their account, Netflix said it would charge an extra $7.99 per person.It was not immediately clear whether Hulu, Disney+ and ESPN+ subscribers would have an option to purchase additional account access.Some Disney+ subscribers took to social media on Thursday to express confusion over the new rules.“I wonder what this means if it’s actually me using my subscription at two different houses?” one person wrote on Reddit. “My mom watches my kid so I have my Disney+ on her TV. Is that not going to be allowed? I know it’s pretty much the same thing as sharing, but it’s literally me as I’m there and I turn it on, LOL.”Disney did not immediately respond to a request for comment. More