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    How Much Do Celebrities Make From Fashion Deals?

    And what’s in it for the brands? As the industry’s model for working with public figures shifts, the power dynamics are becoming increasingly unclear.On Friday in Paris, the Northern Irish designer Jonathan Anderson will show his first collection as the creative director of the French fashion house Dior. During his previous, 11-year tenure as the creative director of the Spanish brand Loewe, Anderson became known for his avant-garde sensibility and dedication to craft — but also for his unique ability to turn the internet’s so-called boyfriends (those young actors and musicians who are lusted over online with possessive familiarity) into bona fide celebrities.In the front row of Anderson’s fall 2024 Loewe men’s wear show in Paris were the established actors Jamie Dornan, Andrew Garfield and Nicholas Hoult, but also, seated with equal prominence, emerging ones, including Drew Starkey, who was set to star in “Queer” (the 2024 Luca Guadagnino movie for which Anderson oversaw the costumes), and Josh O’Connor and Mike Faist, who would soon appear as romantic leads in Guadagnino’s film “Challengers,” a film that helped them reach mainstream heartthrob status, and with which Anderson was also involved as a costume designer. The following June, at Anderson’s final Loewe men’s runway show, the rising actors Kit Connor, Evan Peters and Enzo Vogrincic sat front row — suggesting, based on the strength of the designer’s track record, that they too would also soon become leading men. For Loewe, it was a display of cultural currency; for the actors, it was free publicity.It used to be that an association with a brand was, if not a career-killer, then certainly not chic for an actor. It was hard to be taken seriously as both an artist and a de facto fashion model. But in recent decades, the rise of social media and the expansion of the fashion industry have blurred the lines between model, actor and influencer. Back in the 1980s, the Italian fashion house Armani began dressing Hollywood celebrities, including, most notably, Richard Gere for his role in the 1980 movie “American Gigolo.” But gone are the days when one megastar served as a company’s global face. Today brands adopt a multitiered system of ambassadors that includes international stars, yes, but also up-and-comers and influencers. While these cliques are often described by their members and parent brands as “family,” and frequently represent a genuine affinity, they are also carefully constructed to maximize a company’s exposure on red carpets and billboards — but also very specific corners of TikTok. Now, as this business decision solidifies into standard practice, the question is, Who ultimately wields the power, the celebrities or the brands?Until 2010, “a few brands had ambassadors, but it was mainly for fragrance,” says Ben Cercio, the founder of a consulting agency specializing in brand strategy and communications with clients including the French fashion house Givenchy. But with the launch of Instagram that year, a shift occurred: companies began to engage not just with major actors but also with “microinfluencers” — online personalities with less than 100,000 followers — to reach their audiences early on. And because social media has accelerated the rise to fame, whenever a new talent in any field emerges from the crowd, “every brand wants to get its hands on them,” says Cercio. Now an ingénue like the actress Mikey Madison, who starred in last year’s “Anora,” might have a dozen offers from brands immediately after making a buzzy debut at a festival like Cannes, suggesting that it’s often the young actors, rather than the brands, who are in control. When Madison accepted her Oscar for best lead actress in March, she wore a custom look from Dior.A Calvin Klein billboard featuring the actor Jeremy Allen White in New York’s SoHo neighborhood, photographed in 2024.© Richard B. Levine/AlamyWe are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Best Red Carpet Fashion at the 2025 BET Awards: Doechii, GloRilla and More

    The BET Awards, held on Monday at the Peacock Theater in Los Angeles, honored achievements across cultural mediums: filmmaking, music, television. The ceremony — which featured appearances by superstars like Stevie Wonder, Mariah Carey and Kendrick Lamar — and the red carpet before it also put the spotlight on style.Overall, the fashion was vibrant and joyful: On the carpet, there were saturated colors and bold prints that, along with a large floral installation, set a lively mood. Several surprising accessories — big hats, video game consoles, baby bumps — made the spectacle even more fun to look at. Of all the attire on display, these 11 looks were among the most memorable, for myriad reasons.Law Roach: Most Bowler!Bennett Raglin/Getty ImagesThe stylist’s pronounced headgear evoked other oversize styles that caused stirs on red carpets past, like the big hats worn by Zendaya, one of Mr. Roach’s clients, and Pharrell Williams.Flau’jae Johnson: Most Slam Dunk!Bennett Raglin/Getty ImagesSeeing the college basketball star and rapper in her glamorous burgundy gown approximated the pleasure of taking the first sip of a fine wine.Snoop Dogg and Shante Broadus: Most Royal Couple!Bennett Raglin/Getty ImagesThe married rapper and entrepreneur would have probably stood out in any matching attire, but the royal blue palette of their ensembles gave them a regal presence.Doechii: Most Y2K!Bennett Raglin/Getty ImagesSlim rectangular glasses, stacks of chunky bangles and a Miu Miu bandanna top were elements of the rapper and singer’s ensemble that harked back to early 2000s style.Wale: Most Prepared!Emma Mcintyre/Getty ImagesA Nintendo Switch peeking out of the pocket of the rapper’s Prada jacket suggested he would not lack for entertainment should the awards ceremony drag on.KJ Smith: Most Revealing!Bennett Raglin/Getty ImagesThe pregnant actress not only showed off her baby bump in a chartreuse gown with stomach cutouts, but also revealed the child’s gender (it’s a girl!) in an interview on the carpet.GloRilla: Most Skunk Stripe!Michael Tran/Agence France-Presse — Getty ImagesThis year, dark hair with pale streaks has made its way to the White House, the big screen, the small screen and now, thanks to the rapper, the awards season circuit.Vic Mensa: Most Nude Illusion!Emma Mcintyre/Getty ImagesIn a shirt that resembled a toned and tattooed bare chest, the rapper undoubtedly made many people look (and a few stare).Kai Cenat: Most Debonair!Bennett Raglin/Getty ImagesThe Twitch streamer looked the part of an old-Hollywood star dressed up in a classic double breasted tuxedo replete with bow tie and pocket square.Da Brat: Most ‘Derelicte’!Emma Mcintyre/Getty ImagesThe rapper’s tattered attire, which was bleached and pre-distressed, brought to mind a certain runway collection from the film “Zoolander.” More

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    Tony Awards Unforgettable Looks: Cole Escola, Nicole Scherzinger, and More

    On Sunday night, some of the biggest names in theater gathered at Radio City Music Hall in Manhattan to celebrate the Tony Awards.From Hollywood royalty like George Clooney to Broadway legends like Audra McDonald — neither of whom won in their categories — there was no shortage of stars at this year’s awards.There was also no shortage of fashion. On the red carpet, there were sartorial references to past Tony winners and nods to current roles, all conveyed through cloth, beadwork and color.And, of course, it wouldn’t be live theater without at least a few costume changes.The event’s host, Cynthia Erivo, slipped in and out of at least a half-dozen outfits before the curtain closed as she belted out a parody version of a “Dreamgirls” song in a purple sequined number. That was another homage, lest you forget, as Ms. Erivo won a Tony in 2016 for her star turn in “The Color Purple.” Showbiz — it isn’t always subtle!Of all the stars who graced the seats of Radio City on Sunday, here are a dozen whose attire stood out among the ensemble cast.Cole Escola: Most ’90s Nostalgia!Evan Agostini/Invision, via Associated PressWe are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Why Luxury Brands and Performers Like Beyoncé Are Seeking Willo Perron’s Designs

    Perhaps you’ve seen Beyoncé soaring over crowds in a floating horseshoe at her Cowboy Carter tour performances, or riding a metallic mechanical bull. If you’ve wondered who came up with those stunts, the answer involves Willo Perron.“She really is, in my eyes, the last of a type of an entertainer-performer,” Mr. Perron, the tour’s stage designer, said over tea at Corner Bar, a restaurant on the Lower East Side of Manhattan, in April. “Really, I’ve never seen somebody work so diligently.”He was speaking with the perspective of someone who has also worked with Rihanna (on her Super Bowl LVII halftime show), with Drake (on the Aubrey and the Three Migos tour) and with Florence and the Machine (on the group’s High As Hope tour).“It makes you have to kind of show up at such a high level all the time,” Mr. Perron said of working with Beyoncé. “And it’s good, it’s like playing a sport with somebody who is much better than you. Hopefully, it makes you a little bit better yourself.”Mr. Perron, 51, is one of those people who is hard to put a label on professionally — the type of creative mind whose fluency in various mediums has led some to call him a cultural polymath and others a world builder.“What I do is like planting seeds with no expectations,” he said. “Just constantly planting seeds and planting seeds. And then if something grows, then I give it attention. And then simultaneously, this thing will grow over here and I’ll give that a little bit of attention.”We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Everything Millennial Is Cool Again

    JNCO Jeans, big hair, “Sex and the City” and recession pop: Peak Millennial is back and the era’s trends are taking on a new life.They trolled us for being old when we hit our 30s, old-fashioned for remembering a time before email and for being “cringe” as we kept wearing our skinny jeans and ankle socks.Oh, how the tables have turned.Gen Z and younger generations are picking up where we, their (slightly) older counterparts, left off in the 2000s.The Gen Z girlies are watching “Sex and the City” and living their best Carrie Bradshaw lifestyles. Those Facebook albums of blurry photos of a night out? They’re back, repackaged as an Instagram “photo dump.” Ditto for big hair and wired headphones.“I do like seeing how a younger generation interprets an older trend when it comes back around,” said Erin Miller, 35, a TikTok creator and self-proclaimed 1990s and 2000s historian. She wasn’t surprised that many trends loved by millennials were making a comeback. “Does it remind me of my age? Yes.”But that’s not to say everything is the same. Millennials (typically those born from the early 1980s to the late ’90s) had infomercials and mail-order. Gen Z and Alpha have TikTok makeup tutorials and fast fashion. Bradshaw’s cosmopolitan has been exchanged for an Aperol spritz.Members of generations Z and Alpha are putting their own mark on once-ubiquitous phenomena, and according to Ms. Miller, they’re the winners: “I think they are doing it better.”We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    15 Unforgettable Looks From Cannes 2025: Rihanna, Dakota Johnson and More

    Three-dimensional gowns, thigh-high men’s boots, adult-size bibs and more.Organizers of this year’s Cannes Film Festival cast a conservative shadow over the red carpet with the release of a new dress code noting that, “for decency reasons, nudity is prohibited.” The rule was seen as an attempt to tamp down on so-called naked dressing, a trend that in recent years has inspired more people to wear less coverage as a way to get attention.Whether it stopped people from showing skin was debatable. But it certainly didn’t stop stars from making waves with their appearances. Some, like the actor Jeremy Strong, took Cannes as an opportunity to test color palettes: He wore a range of pastels (purple, green, salmon) that would rival the selection at an Easter egg hunt. Others, like the models Bella Hadid, used the festival to debut new hair (she went blond).Of all the clothes on display at Cannes, which ends on Saturday, these 15 looks were some of the most memorable for myriad reasons — nakedness mostly not among them.Isabelle Huppert: Most Brat!Miguel Medina/Agence France-Presse — Getty ImagesThe fine threads used to construct the actor’s Balenciaga gown had the delicacy of natural hair, but the chemical green color now firmly linked to Charli XCX and her “Brat” album.Pedro Pascal: Most ‘Sun’s Out, Guns Out’!Sarah Meyssonnier/ReutersWe are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    André 3000 Drops Surprise Album After Met Gala Piano Statement

    The rapper and musician’s miniature Steinway teased his new album, “7 piano sketches,” which he released on Monday.It can be a challenge to make an impression on the Met Gala’s red carpet, especially when the competition includes Diana Ross wearing a feathered overcoat with an 18-foot-long train, Bad Bunny toting a bag fit for a bowling ball, and Rihanna arriving fashionably late — with a baby bump.But there are spectacles and there are spectacles, and André 3000 fit nicely into the latter category when he showed up to the festivities on Monday night with a grand piano strapped to his back.“I’m sorry,” the actress Natasha Lyonne said while being interviewed on the red carpet, “there’s a piano coming.”It was a statement piece and a nifty bit of marketing by André 3000, a rapper and musician whose appearance at the Metropolitan Museum of Art’s Costume Institute Benefit coincided with the release of his new album, “7 piano sketches,” which he described in an Instagram post as “improvisations” and included a drawing of himself in a version of his Met Gala outfit. The instrumental piano album follows one in which he focused entirely on the flute — a sharp departure from his days in the rap duo Outkast.Beyond the promotion of his new album, his outfit on Monday was carefully planned, both to highlight the event’s theme, which centered on Black style and dandyism, and its dress code, “Tailored For You.”We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    How Japanese Superfans Redefined What It Means to Be Obsessed

    Otaku, people for whom hero worship is a way of life, have changed everyone’s relationship to the culture.ON ANY GIVEN night, the neon-lit streets of Akihabara, an entertainment district in central Tokyo, are packed with visitors. Inside windowless shopping malls, they flock to stalls selling used Hello Kitty or Astro Boy figurines, Pokémon trading cards and vintage video game consoles. At the idol bars and theaters — venues dedicated to musical acts like AKB48, which was named after the area — they wave glow sticks in colors that correspond to their favorite performers. And at the maid cafes, they pay to take pictures with young waitresses in petticoats and pinafores, many of whom hope to become stars themselves one day. Since the Japanese anime boom of the past few decades, Akihabara has been a refuge for the otaku — someone who would “go beyond the lengths of any normal person to pursue their interests,” according to the 2004 documentary film “Otaku Unite!” Kaede, 29, a member of F5ve, a girl group based on the 1990s manga series “Sailor Moon,” calls the neighborhood their “holy land.” More