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    Taylor Swift Prop Bets Dominate Super Bowl Action

    While casino gambling focuses on the Super Bowl itself, online sports books are flooded with options on what Ms. Swift will wear, how she’ll celebrate and more.The Super Bowl always draws crowds to betting windows and online sports books, but some of the most talked about action this year will leave a blank space in Las Vegas.With in-person sports books limited to action on the field, Adam Burns, the sports book manager for BetOnline.ag, found himself capitalizing on the moment by preparing odds for a flood of unusual wagers: What sort of outfit will Taylor Swift wear to the game on Sunday? Will the CBS broadcast show her holding a beverage or giving high-fives? Will she cry if the Kansas City Chiefs lose to the San Francisco 49ers?For some much-needed assistance, Mr. Burns turned to a reliable source: his teenage daughter.“Friends are like, ‘Come on over and watch the game with us,’” Mr. Burns said in a telephone interview from his home in Montreal. “I can’t. I have to watch Taylor Swift. You can ask me the next day who won the game, and I won’t even know. But I’ll know how many times Taylor Swift was shown on TV.”Ms. Swift, who won two Grammys on Sunday night and announced the release date for her next album, was a phenomenon long before she started dating Travis Kelce, Kansas City’s star tight end. But her regular appearances at his team’s games this season — clad in red, celebrating Mr. Kelce’s touchdowns, and even sharing a luxury box with his bare-chested, beer-swilling brother — have produced crossover magic with the N.F.L.BetOnline.ag, which is based in Panama, has so many Swift-related Super Bowl prop bets — 89, a reference to her album “1989” — that Mr. Burns had to plumb the depths of the absurd, including: What shade of lipstick will Ms. Swift choose for the game? (Red, a signature color for Ms. Swift, is favored, followed by “any other color.”)Bet U.S., an online casino based in Costa Rica, also has a smorgasbord of Swift-related bets.“If it’s something that’s going to attract some attention and we can make legitimate odds on it, there’s a good chance that we’re going to do it,” said Tim Williams, the director of public affairs for Bet U.S. He added: “We expect to see as much interest, if not more interest, in all of these Taylor Swift bets compared to bets related to the halftime show, and that’s really unprecedented.”We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    You’ve Just Watched the Super Bowl. What Will You See Next?

    The TV network that airs the N.F.L. title game wants to retain as many viewers as possible. There are various strategies, with CBS choosing to debut the crime drama “Tracker.”Some of the most precious television real estate comes immediately after the National Football League’s season finale, one of the few programs to still corral a giant audience.The network that airs the Super Bowl wants to retain as many of those viewers — 115 million people last year — as possible with the postgame slot. It has been a powerful tool to debut new shows, as CBS will do on Sunday with “Tracker,” a crime drama about the hunt for missing people that stars Justin Hartley, and it has also showcased already popular ones, such as NBC did in 1996 with “Friends.”Either strategy can prove effective.“It’s really a year-by-year basis when you have the Super Bowl and to think, ‘What are the different weapons you have to deploy?’” said Amy Reisenbach, the president of CBS Entertainment.New ShowsFor nearly two decades, the Super Bowl has cycled among Fox, NBC and CBS. (In 2027, ABC will air its first Super Bowl since 2006.) “There isn’t really any other platform like it on TV,” Reisenbach said, adding, “It’s a huge opportunity to get eyeballs.”Networks plan out the postgame slot about a year ahead of time, said Dan Harrison, the executive vice president of program planning and content strategy at Fox Entertainment.CBS chose “Tracker” in May, Reisenbach said, after executives viewed the pilot episode and felt it could appeal across demographics because of Hartley’s popularity with both men and women. The decision to debut a new show follows the strategy CBS used for “Undercover Boss” (2010) and for its two most recent Super Bowl lead-outs, “The World’s Best” (2019) and “The Equalizer” (2021).We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Taylor Swift Makes Fox News Suddenly Hate Celebs in Politics

    The news network that wants Taylor Swift to stick to singing has had no problem handing conservative celebrities the microphone.Taylor Swift, you may have noticed, is everywhere: packing arenas on the Eras tour; filling theaters with her concert film; popping onto your TV screen from a luxury suite at Kansas City Chiefs games, cheering on her boyfriend, Travis Kelce.And now she’s living rent-free in Fox News hosts’ heads.After reports that the Biden re-election campaign was angling for an endorsement from the superstar (who backed President Biden in 2020), commentators on the network strapped on their culture-war helmets. “Don’t get involved in politics!” Jeanine Pirro urged her. “We don’t want to see you there!” Another commentator, Charly Arnolt, pleaded, “Please don’t believe everything Taylor Swift says.” Sean Hannity addressed the issue in prime time: “Maybe she wants to think twice.”Fox’s anxiety attack follows months in which MAGA opinionators have spun baroque conspiracy theories about the power couple: that Ms. Swift and Mr. Kelce’s romance was staged; that the N.F.L. was rigging the Super Bowl for the Chiefs; and that it was all an unholy plot to supercharge an eventual Biden endorsement. The Fox host Jesse Watters even flirted with the speculation, floating the idea that Swift’s success was a psyop masterminded by the Defense Department.In retrospect, “Paul is dead” lacked imagination.Of course, people are entitled to their opinions on celebrity political speech or the possible existence of a secret Pentagon diva lab. But if Fox News’s hosts truly believe that it’s irresponsible and dangerous to invite celebrities to weigh in on politics, they might want to turn their attention to … Fox News.Over the years, Fox has invited Gene Simmons, the bassist of Kiss, to talk about the handling of an Ebola outbreak. It had the fashion model Fabio on to blame crime in California on liberalism. It gave us Kid Rock on cancel culture. Last year, the actor Jim Caviezel declared Donald J. Trump “the new Moses” on “Fox & Friends.”And let’s not forget that Fox was instrumental in the entry into politics of a certain TV celebrity, whom you might know better as the candidate Mr. Biden will likely be running against.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Carl Weathers, Who Played Apollo Creed in ‘Rocky’ Movies, Dies at 76

    The onetime football player played a host of roles in an acting career that lasted more than four decades.Carl Weathers, the N.F.L. linebacker turned actor known for playing Apollo Creed in the first four “Rocky” movies in an acting career that spanned more than four decades, died on Thursday. He was 76.His family said Mr. Weathers had “died peacefully in his sleep.” No cause was given.As the boxer Apollo Creed, he fought Sylvester Stallone in the “Rocky” movies, the first of which, released in 1976, won the Academy Award for best picture of the year. He also notably played Chubbs Peterson in the golf comedy “Happy Gilmore,” starring Adam Sandler.Mr. Weathers displayed his range in several roles on film and television, including appearing in the 2019 science-fiction series “The Mandalorian” and in the drama series “Chicago Justice” (2017) and the long-running “Chicago P.D.”He was a linebacker for the Oakland Raiders from 1970 to 1971, and he later briefly played in the Canadian Football League. He took up acting in the 1970s after retiring from professional football.A full obituary will follow. More

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    How Often Is Taylor Swift Shown at NFL Games?

    A romance between the pop star and Travis Kelce has dominated social media, but TV broadcasts are focusing on it less than many seem to think.As Taylor Swift’s N.F.L. adventure began in earnest at a Kansas City Chiefs game against the Chicago Bears on Sept. 24, the reaction of the Fox broadcast crew — and much of the N.F.L. world in general — was summed up by Erin Andrews, a veteran sideline reporter.“We all need to calm down,” Ms. Andrews said, shortly after Travis Kelce scored a second-half touchdown.Ms. Andrews was making a nod to one of Ms. Swift’s songs, but she was also acknowledging how star-struck she and her colleagues were to have the world’s biggest pop star at Arrowhead Stadium to see her new love interest, Mr. Kelce, play for the Chiefs. Greg Olsen, the lead analyst on the broadcast, went as far as bragging that Ms. Swift had once liked one of his tweets.While Ms. Swift’s presence dramatically expanded the audience for Chiefs games — Nielsen Media Research estimated an additional two million women watched Kansas City’s game on Oct. 1 — some backlash was inevitable. Ms. Swift joked about “pissing off a few dads, Brads and Chads” in her Time Person of the Year profile, but she had run out of one-liners (and facial expressions) by the time the comedian Jo Koy, in a disastrous hosting gig at the Golden Globes, said: “The big difference between the Golden Globes and the N.F.L.? At the Golden Globes, we have fewer camera shots of Taylor Swift.”Mr. Koy soon went on a media tour defending the joke as a criticism of the broadcasts, not Ms. Swift. But the reality was that the sequence at the awards ceremony took 16 seconds to play out, which was more time than CBS had dedicated to showing Ms. Swift at either of the last two Chiefs games she’d attended leading up to that night.And that dissonance between how many times Ms. Swift is shown versus how many times people seem to think she was shown, has continued despite the reality that she is typically on screen for less than 25 seconds over the course of broadcasts that run longer than three hours, and her name is rarely mentioned.Rob Hyland, the coordinating producer for NBC’s Sunday Night Football broadcasts, has run the coverage for two games Ms. Swift attended — the Jets-Chiefs game on Oct. 1 and the Packers-Chiefs game on Dec. 3 — and said his team prepares heavily for how they cover her, but that everything falls away if the game gets interesting.“It is always a balance with what’s happening on the field and how you can enhance what’s happening on the field,” said Mr. Hyland, who challenged any dissatisfied viewers to name any aspect of the games they missed as a result of the cutaways. “It wasn’t like, ‘Hey, let’s, let’s show her this many times.’ It was, ‘Hey, when appropriate, let’s remind the audience that she’s there.’”Mr. Hyland’s crew spent the lead-up to the Jets game — which was only a week into Ms. Swift and Mr. Kelce’s public relationship — frantically trying to find out if Ms. Swift would attend, going as far as having a spotter plane searching the area for police escorts. But a close game led to most of their preparation being tossed aside in favor of game action (and at least six cutaways to Aaron Rodgers, the Jets’ injured quarterback, sitting in his own suite).Two months later, NBC showed her only once during the broadcast of the Packers game, largely because the novelty of the relationship had begun to wear off.A close look at the games that have aired since Christmas reveals familiar patterns of coverage that have Ms. Swift’s fans hoping to see her more while some vocal N.F.L. fans remain overwhelmed.Cameras often spotlight Ms. Mahomes and Ms. Swift after big plays by Travis Kelce. Their outfits are scrutinized heavily by fans online.Mark J. Rebilas/USA Today Sports, via ReutersJan. 21 — Chiefs vs. BillsTimes shown: 5 | Total duration: 24 secondsTravis’s day: 5 catches, 75 yards, 2 touchdownsTime devoted to a shirtless Jason Kelce: 21 secondsScore: Chiefs 27, Bills 24After an early catch by Mr. Kelce, Ms. Swift was shown sitting in her luxury suite, and Tony Romo, the color commentator, said, “There’s an interested fan right there.” The broadcast went back to her suite after both of Mr. Kelce’s touchdown catches to see her celebrations. On the second one, Mr. Romo pointed out that Jason Kelce was sitting behind Ms. Swift, drinking a beer with no shirt on. “There’s your brother-in-law right behind you,” he said, incorrectly characterizing her relationship with Travis Kelce, just as he had during Kansas City’s game on Christmas.Ms. Swift has featured a different Chiefs-themed wardrobe choice at each game, including a custom jacket that Kristin Juszczyk made using one of Mr. Kelce’s jerseys.Ed Zurga/Associated PressJan. 13 — Chiefs vs. DolphinsTimes shown: 5 | Total duration: 1 minute 16 secondsTravis’s day: 7 catches, 71 yardsScore: Chiefs 26, Dolphins 7Ms. Swift’s jacket — a custom creation by Kristin Juszczyk — quickly became the talk of social media. As for the game, which was shown exclusively on the Peacock streaming service, the mentions of Ms. Swift were few and far between, other than an extended stretch in which the game’s commentators, Mike Tirico and Jason Garrett, discussed their proximity to her.“So I’m not exactly sure where in the stadium Taylor Swift sits, right?” Mr. Tirico said, as the cameras showed her suite and began to pull back. “We’re just sitting here watching the game. The last quarter-and-a-half, there have been people up here, and I’m like, ‘Man, they must love Jason Garrett.’ Everybody’s pointing their camera up to our booth to take a picture of Jason. And then about 10 minutes ago I was like, ‘Hey dummy, they’re taking a picture of Taylor.’”As the camera showed a wide shot of the booth, which was just above Ms. Swift’s suite, Mr. Garrett said, “And the worst part is, I’ve been waving the whole time.”Even a simple white Chiefs jacket can cause a stir, as there was speculation online that she had borrowed a coat that Mr. Kelce had recently worn. Swifties soon discovered subtle differences between the jackets.Ed Zurga/Associated PressDec. 31 — Chiefs vs. BengalsTimes shown: 3 | Total duration: 12 secondsTravis’s day: 3 catches, 16 yardsScore: Chiefs 25, Bengals 17This was a quiet day for Mr. Kelce, which led to very little mention of Ms. Swift. After a crucial defensive play by one of Mr. Kelce’s teammates late in the game, the CBS cameras showed Ms. Swift celebrating in her suite, and Mr. Romo said, “You see all the fans — and your favorite fan — all excited out here.”Ms. Swift brought several family members with her to the Chiefs game on Christmas, including her brother, Austin, who dressed as Santa Claus.Charlie Riedel/Associated PressDec. 25 — Chiefs vs. RaidersTimes shown: 3 | Total duration: 14 secondsTravis’s day: 5 catches, 44 yardsScore: Raiders 20, Chiefs 14Ms. Swift and her entire family spent Christmas with the Chiefs, and her brother, Austin, dressed as Santa Claus. But after CBS opened its broadcast with a shot of Ms. Swift in her suite, she largely disappeared, probably because Mr. Kelce played relatively poorly in a frustrating loss. The third and final time the cameras showed Ms. Swift was after a catch by Mr. Kelce in the second quarter, prompting Mr. Romo to say: “And his wife loves it — I mean girlfriend.” More

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    Pat McAfee’s On-Air Slams of ESPN Executive Show a Network Power Shift

    For decades, the biggest star at ESPN was ESPN. That’s changing as it transitions from cable dominance to a much less certain streaming future.As it morphs from a television company into a streaming company, ESPN is undergoing rapid transformation. But if the extraordinary events of the past week are any indication, the transformation of its corporate culture is just as seismic.For decades, the biggest star at ESPN was ESPN. A long list of its best-known employees — like Keith Olbermann, Bill Simmons and Dan Le Batard — clashed with executives, and the story always ended the same way: Those employees left, and ESPN kept right on rolling.But last week Pat McAfee, the Indianapolis Colts punter turned new-media shock jock and ESPN star, directly criticized a powerful executive at the Disney-owned network by name, calling him a “rat.” Not only was Mr. McAfee not fired, he seemingly was not punished at all, shocking current and former ESPN executives and employees.“We know there is no more offensive crime in the universe of ESPN and Disney than host-on-host crime, or talent-on-talent crime,” Jemele Hill, a former “SportsCenter” host who left ESPN in 2018 after sparring with executives, said last week.To complicate matters even further, days earlier, Aaron Rodgers, the New York Jets quarterback and a regular paid guest on Mr. McAfee’s daily afternoon talk show, said during an appearance that a lot of people, “including Jimmy Kimmel,” were hoping a court would not make public a list of the associates of Jeffrey Epstein, the disgraced financier and registered sex offender.Mr. Kimmel’s late-night talk show is broadcast on ABC, which Disney also owns.It used to be that executives at ESPN’s headquarters in Bristol, Conn., considered publicly criticizing a colleague practically the worst thing an employee could do.Tony Kornheiser was removed from the air for two weeks for remarking on Hannah Storm’s clothing. Mr. Simmons was twice suspended from social media, once for feuding with an ESPN-owned radio station and another time for criticizing the network’s popular show “First Take.” Mr. Olbermann was suspended for going on Comedy Central and calling Bristol a “God-forsaken place.”Tony Kornheiser, left, with his ESPN co-host, Michael Wilbon, on Jimmy Kimmel’s late-night show. ESPN once suspended Mr. Kornheiser for two weeks for remarks he made about a colleague.Randy Holmes/Disney General EntertainmentBut Mr. McAfee’s great escape has shined a light on his unusual arrangement with ESPN, which licenses but does not own his show. It also illustrates the bind that ESPN’s executives are in by empowering Mr. McAfee when the company is transitioning from the cable era it dominated into the streaming and social media era it has so far entered with less success.Mr. McAfee is both an ESPN employee who appears on some of its college football and National Football League shows, as well as a contractor who produces “The Pat McAfee Show,” which is shown for several hours on both the ESPN cable channel and the ESPN+ streaming service.Mr. McAfee previously worked for the Barstool Sports media company, the FanDuel sports betting company and World Wrestling Entertainment, and arrived at ESPN with a large and loyal audience. His show is a freewheeling shoutfest reminiscent of Don Imus or Howard Stern, with a recurring cast of characters and far more swearing than ESPN allows most shows.Last week he called Norby Williamson, who has worked at ESPN since 1985 and is officially the executive editor and head of event and studio production, a “rat.” Mr. McAfee also accused him of leaking unflattering ratings data for his show to The New York Post.“There are some people actively trying to sabotage us from within ESPN,” Mr. McAfee said on the air. “More specifically, I believe Norby Williamson is the guy attempting to sabotage our program.”In a statement over the weekend, ESPN said positive things about both men, adding that the company would “handle this matter internally and have no further comment.” Mr. McAfee and Mr. Williamson did not respond to messages requesting comment, and ESPN declined to make them or any executives available for an interview.Then there is Mr. Rodgers, whose weekly appearances on Mr. McAfee’s show sometimes feature anti-vaccine diatribes and have become increasingly unpredictable. After Mr. Kimmel — whose name was not on the Epstein list released by the court — threatened to sue Mr. Rodgers, Mr. McAfee apologized on his behalf, sort of, saying he thought Mr. Rodgers was just trying to rile up Mr. Kimmel as part of a small feud between the two. Mr. Rodgers did not offer an apology when he appeared on the show on Tuesday, instead saying ESPN executives and others in the news media misinterpreted his comments.On Wednesday, Mr. McAfee said Mr. Rodgers would not appear on the show for the rest of the N.F.L. season. He had been scheduled to appear through the playoffs, which start this weekend.While Mr. McAfee seemed somewhat uncomfortable in the middle of a clash between Mr. Rodgers and Mr. Kimmel, he did not apologize for his own criticism of Mr. Williamson. In fact, he reiterated it.“We love Burke Magnus,” Mr. McAfee said on his show on Monday, naming a parade of top ESPN and Disney executives who are more powerful than Mr. Williamson. “Love Burke Magnus. And also love Jimmy Pitaro. Love Bob Iger. But there is quite a transition era here between the old and the new. And the old don’t like what the new be doing.”Speaking about Mr. Williamson, he added that he was not taking back “anything that I said about said person,” and that there were “just some old hags” that did not understand what the future looked like.Norby Williamson, who oversees “SportsCenter,” has been a powerful figure at the network for many years.Matt Winkelmeyer/Getty ImagesMr. Williamson has long been a powerful but divisive figure within ESPN. “The joke was they couldn’t get rid of him, and now he has more power than ever,” Mr. Simmons said on his podcast in 2017, comparing Mr. Williamson to Littlefinger, a power-hungry and Machiavellian character from “Game of Thrones.”Mr. Williamson’s domain has long been “SportsCenter,” which he obsessively promotes within ESPN. While other top executives focus on big-picture issues, Mr. Williamson is known to send out emails focusing on the smallest tweaks to shows, and has a reputation for liking a traditional, meat-and-potatoes version of “SportsCenter” focused on highlights.It is not clear where the dispute between Mr. Williamson and Mr. McAfee may have begun. Mr. McAfee’s arrival at the company did relegate the noon showing of “SportsCenter” to ESPN2 from ESPN, but otherwise the two operate in separate domains.It may be that the fight is part of a larger struggle regarding power within the network, and whether it should rest more squarely with on-air talent or with executives.Mr. McAfee is in the first year of a five-year agreement that reportedly pays him a total of $85 million. ESPN would not want to deal with the fallout of ending that contract prematurely, especially when Mr. McAfee is one of its star personalities and occupies hours of television time daily.One possible reason Mr. McAfee escaped punishment is that, while Mr. Williamson had never been criticized by an ESPN employee so publicly, it wasn’t the first time someone at the network clashed with him and believed he was being undermining.“These people did this to us at the end, with a series of strategic, orchestrated leaks,” Mr. Le Batard said Monday on his podcast, referring to his battles with Mr. Williamson and others, and his eventual departure from ESPN three years ago.Mr. Le Batard once had a stark warning for employees, like himself, who chafed at ESPN’s strictures. “Do not leave ESPN, man,” he said on the radio in 2016. “ESPN is a monster platform that is responsible for all of our successes.”But in 2023, at least as it relates to Mr. McAfee, his opinion has changed.“This is a guy who has got all his own power and is renting to them,” Mr. Le Batard said on his show. “He will be bigger the moment that he leaves there, because he was too hot for Disney to handle, than he was at any point before that. He has nothing to fear here, and that has to scare the hell out of them.” More

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    Pat McAfee Apologizes Over Role in Aaron Rodgers-Jimmy Kimmel Feud

    Rodgers, the Jets quarterback, suggested during an appearance on “The Pat McAfee Show” that Kimmel had a connection to Jeffrey Epstein, leading Kimmel to threaten legal action.Pat McAfee on Wednesday apologized for airing comments that Jets quarterback Aaron Rodgers made toward Jimmy Kimmel on McAfee’s ESPN television show a day earlier suggesting the late-night talk show host had a connection to the disgraced financier Jeffrey Epstein.“Some things obviously people get very pissed off about, especially when they’re that serious allegations,” McAfee said. “So we apologize for being a part of it. I can’t wait to hear what Aaron has to say about it. Hopefully those two will just be able to settle this, you know, not work-wise, but be able to chitchat and move along.”Speaking on his weekly Tuesday appearance on McAfee’s television show on ESPN, Rodgers, a four-time winner of the N.F.L.’s Most Valuable Player Award, suggested that Kimmel, the host of “Jimmy Kimmel Live!” on ABC, was acquainted with Epstein, who was accused of having sex with minors and in 2019 died by suicide while in jail. Epstein was a longtime friend to powerful politicians and business executives, and the names of some of his associates are expected to be publicly released soon in court documents.“There’s a lot of people, including Jimmy Kimmel, really hoping that doesn’t come out,” Rodgers said on McAfee’s show. Kimmel denied the allegations on X, formerly known as Twitter, and threatened potential legal action against Rodgers.“Your reckless words put my family in danger,” Kimmel said. “Keep it up and we will debate the facts further in court.”ESPN and ABC are owned by Disney, placing McAfee and both entities in an uneasy situation. The predicament highlights the leeway ESPN gives McAfee, including the regular appearances by Rodgers, who has used his time on the show to speak out against vaccines and even challenged Travis Kelce to a debate during a recent appearance. In October, McAfee confirmed a report that Rodgers had been paid over $1 million to appear on the show.Spokesmen for ABC and ESPN did not immediately respond to requests for comment.ESPN signed McAfee, a former N.F.L. punter, to a reported five-year, $85 million contract last year to bring his popular digital show to the network and to appear on other programing. The hire came as ESPN underwent layoffs as part of an overall cost-cutting strategy from Disney.McAfee stands out among the network’s other personalities, often using profanity on what had long been family-friendly programming and eschewing the usual business-casual attire for tank tops. Though he has scaled back on the coarse language, ESPN has hoped his show’s freewheeling format would attract new viewers as the network’s business model changes.“We’re not putting a suit and tie on him,” Burke Magnus, ESPN’s president of content, told The Wall Street Journal in September. More

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    The Managers Who Helped Make Travis Kelce a Celebrity

    In the only recent year in which Travis Kelce and the Kansas City Chiefs weren’t playing in the Super Bowl, the N.F.L. star was driving around Los Angeles in early February with his business managers, André and Aaron Eanes, marveling at billboards featuring Dwayne Johnson, the actor and entertainer better known as the Rock.“Man, I don’t think I’ll ever be as famous as the Rock,” Mr. Kelce said.His co-managers looked at each other. “We’re like, Yes, you can,” André Eanes said.The twin brothers had known since Mr. Kelce was at the University of Cincinnati that the 6-foot-5 athletic star with the Marvel-character physique, blue eyes and affable charm had crossover potential.But let’s be honest. Nobody imagined this.This was a year even The Rock might envy. Mr. Kelce, a tight end, won the Super Bowl (his second) in February. In March, he hosted “Saturday Night Live.” He’s starred in seven national television commercials. The podcast he co-hosts with his brother, Jason, is among the most popular on Spotify. He launched a clothing line with his team.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber?  More