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      Rihanna to Perform at Super Bowl Halftime

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      The singer’s highly anticipated return to the stage will include the first halftime show under the N.F.L.’s new sponsorship deal with Apple Music.Rihanna will perform at the Super Bowl in Glendale, Ariz., on Feb. 12 as the N.F.L. enters the first year of a new deal with Apple Music as primary sponsor of the halftime show, replacing Pepsi.It is the first scheduled return to the stage for an artist who last performed publicly at the Grammy Awards in early 2018, and whose most recent solo album, “Anti,” was released in January 2016.“We’re excited to partner with Rihanna, Roc Nation and the N.F.L. to bring music and sports fans a momentous show,” said Oliver Schusser, Apple’s vice president for Apple Music and Beats.The announcement is an about-face for the singer, who was among the artists who rebuffed invitations to perform on football’s biggest stage in support of Colin Kaepernick, the former 49ers quarterback who has been unable to find a new team since he became a free agent in March 2017. Kaepernick accused the league of blackballing him because of his kneeling during the national anthem to protest police brutality toward Black people.Facing player protests and an impending loss of cachet for the show, the N.F.L. in 2019 signed on Jay-Z and Roc Nation, the rapper’s entertainment and sports company, as “live music entertainment strategist,” to consult on the Super Bowl halftime show and contribute to the league’s activism campaign, Inspire Change.Rihanna is both managed by Roc Nation and signed to its record label, according to the company’s website.Last February’s halftime show in Inglewood, Calif., was the third under Roc Nation’s guidance. The hometown rap icons Dr. Dre, Snoop Dogg and Kendrick Lamar and the singer Mary J. Blige delivered well-regarded performances which book-ended that of the rapper Eminem. In what appeared to be a reference to Kaepernick’s protest, Eminem knelt after performing “Lose Yourself” in a move that was anticipated by N.F.L. officials who had seen him do it in rehearsals.In the years since Rihanna’s last album release, she has appeared as a guest on a small handful of singles by other artists — including DJ Khaled’s “Wild Thoughts,” which hit No. 2 on the Billboard chart in 2017 — and intermittently teased new music of her own, though none has materialized.As a result, what would be Rihanna’s ninth studio album has taken on a near-mythic quality among fans — who regularly refer to it as “R9” — even as the singer has focused instead on her business empire, which includes the Savage x Fenty lingerie brand and skin care and makeup lines that have contributed to her $1.7 billion net worth, as estimated in 2021 by Forbes.Earlier this year, Rihanna had her first child with the rapper ASAP Rocky.In a 2019 interview with T Magazine, the singer of hits like “Umbrella” and “We Found Love” said the new album would, as long rumored, be a reggae project, while joking about the fan-given name. “I’m about to call it that probably, ’cause they have haunted me with this ‘R9, R9, when is R9 coming out?’ How will I accept another name after that’s been burned into my skull?”More recently, Rihanna told Vogue, “I’m looking at my next project completely differently from the way I had wanted to put it out before,” adding: “It’s authentic, it’ll be fun for me, and it takes a lot of the pressure off.” More

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      ‘Kaepernick & America’ Review: A Narrative

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      A documentary examines race in football via Colin Kaepernick’s career.In the past, when people talked about football heroes, both collegiate and professional, they meant white men. When the game became more integrated, after World War II, a racist myth among some fans held that Black players were good for muscle, while strategic thinking was the domain of white quarterbacks and coaches.The rise of the Black quarterback has proved, among other things, revelatory. In the documentary “Kaepernick & America,” the directors Ross Hockrow and Tommy Walker spend a good amount of time showing how excited football fans were when Colin Kaepernick, the biracial quarterback for the San Francisco 49ers, was winning games and acting cheerful.Of course, even then there were the irascible white sports commentators like Colin Cowherd, who suggested that Kaepernick’s voluminous tattoos were a little too “street,” and that his post-touchdown bicep kiss was a sign that he wasn’t a “grown-up.” One wonders whether Cowherd ever objected to the white N.F.L. player Mark Gastineau’s sack dances.The movie really turns over a rock once Kaepernick chooses the gesture of taking a knee during the national anthem at games, as a protest against racial injustice and police brutality. The worms revealed include David Portnoy, the founder of the media company Barstool Sports, calling Kaepernick “an ISIS guy” and the entirely, even blindingly white cheerleader for the extreme right, Tomi Lahren, screeching to Kaepernick, “Aren’t you half white?” Even the clips from mainstream sources reveal a media high on its own supply of frenzied delusional nationalism. Eventually Kaepernick’s conscience gets him blackballed, and he remains without a team today.The verbal analysis here isn’t always profound — one interviewee trots out the banal phrase “the conversation we should be having” — but the narrative as presented in archival footage (Kaepernick did not sit for an interview for this film) is exemplary. The sports journalist Steve Wyche sums things bluntly: “We haven’t made much progress in this country.”Kaepernick & AmericaNot rated. Running time: 1 hour 22 minutes. Rent or buy on Apple TV, Google Play and other streaming platforms and pay TV operators. More

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      Gary Gaines, Coach of ‘Friday Night Lights’ Fame, Dies at 73

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      He coached the Permian High School Panthers in Odessa, Texas, for four seasons in the 1980s, including the one that became the subject of a best-selling book.Gary Gaines, who coached the high school football team in West Texas that was the subject of “Friday Night Lights: A Town, a Team, and a Dream,” the best-selling book that inspired a feature film and a television series, died on Monday in Lubbock, Texas. He was 73.The death, at a memory care facility, was confirmed by his wife, Sharon (Hicks) Gaines, who said the cause was Alzheimer’s disease.The Permian Panthers of Odessa, Texas, were a powerhouse team that had won four state championships by the time Mr. Gaines was hired as its head coach in 1986. He had already coached four other high school teams in Texas and had become renowned for his teaching skills.“He was a quiet leader who trusted his coaches to do their jobs and saw the game from all perspectives, not just one side or the ball or the other,” Don Billingsley, a running back for Permian in the 1980s, said in a phone interview. “He was a great coach and a great mentor.”Permian’s high profile in Texas and its prospects for success in 1988 lured the writer Buzz Bissinger to move temporarily to Odessa, follow the team and write what became “Friday Night Lights,” published in 1990. Mr. Bissinger was fascinated to learn that the team played before as many as 20,000 fans on Friday nights.“Twenty thousand,” he wrote. “I had to go there.”He portrayed Mr. Gaines as a man under great pressure to win, in a state obsessed with high school football and a city whose fans demanded success. When the Panthers lost a game by one point late in the season, Mr. Gaines arrived home to find several “For Sale” signs planted in his lawn — “a not-so subtle hint that maybe it was best for everyone if he just got the hell out of town,” Mr. Bissinger wrote.A knee injury wrecked the season for the team’s star running back, James Miles, known as Boobie, and the Panthers did not win a fifth title, losing in a semifinal game of the state playoffs. After the game, Mr. Gaines gathered his tearful players in a circle and led them in prayer.“Father,” Mr. Bissinger quoted him as saying, “it hurts so much because we did so many things good and came up short.”After “Friday Night Lights” was published, Mr. Gaines said he felt betrayed by Mr. Bissinger, because he had not produced a more positive account of how football brought the Odessa community together. Mr. Gaines admitted that he had not read the book, but based on what he had been told, he said he objected most to its description of racism in Odessa, in particular toward Mr. Miles, who is Black and whom an assistant coach at Permian referred to with a racial slur.Mr. Gaines told The Marshall News Messenger of Marshall, Texas, in 2009 that his wife called him sobbing after she read the book, saying it made the community look like a “bunch of racists.” He added: “There’s rednecks all around here just like there is in Lubbock. You can go anywhere you want and hear the N-word.”Mr. Bissinger, in a phone interview, said, “He thought I had betrayed him because it wasn’t a puff piece, but I’m not the one who said what was said about Boobie.” He added, “It’s a tough place to be a coach, and he handled it with great dignity.”Billy Bob Thornton portrayed Mr. Gaines in the 2004 film “Friday Night Lights,” based on Buzz Bissinger’s 1990 book of the same name.Ralph Nelson/UniversalWhen “Friday Night Lights” was turned into a film in 2004 by the director Peter Berg, Billy Bob Thornton was cast as Mr. Gaines. In his review in The New York Times, the critic A.O. Scott wrote that Mr. Thornton, in a “sly and thorough performance,” portrayed Mr. Gaines “as “neither a my-way-or-the-highway autocrat nor a rah-rah motivator.”Two years later, when “Friday Night Lights” was adapted as a television series, it was set in a fictional town — Dillon, Texas — and the high school team was coached by a fictional character, Eric Taylor (played by Kyle Chandler). Connie Britton played the coach’s wife in both the film and the series.Gary Alan Gaines was born on May 4, 1949, in Crane, Texas. His father, Durwood, was a superintendent at a Gulf Oil plant; his mother, Dorothy (Burnett) Gaines, was a homemaker. After playing quarterback in high school, Gary moved to wingback at Angelo State University, in San Angelo, Texas, graduating in 1971.He began his long Texas coaching journey as an assistant at high schools in Fort Stockton and Monahans. He became the head coach at high schools in Petersburg and Denver City before moving to Permian, as an assistant, in time to help the Panthers win a state title in 1980. He was subsequently the head coach at Tascosa High School in Amarillo, Monahans High School and Permian.In 1989, Mr. Gaines led the undefeated Panthers to a state championship. In all, he had a 46-7-1 record as head coach at Permian. But he soon left to join Texas Tech University as an assistant coach.“He loved coaching and he loved the kids,” Ms. Gaines, his wife, said in a phone interview, explaining his peripatetic movements. “When we got out of college, he went after his first job. But after that, everybody came after him.”After four seasons at Texas Tech, he returned to coaching high school in Abilene and San Angelo before being named the head coach at Abilene Christian University. Following a subpar 21-30 record, he resigned and spent two years as the athletic director of the school district in Ector, which includes Odessa, and another two as the athletic director of the district in Lubbock.In 2009, he returned to Permian as head coach, but that run was not as successful as the first had been; over four seasons, the Panthers had a 23-21 record, including one playoff victory. Mr. Gaines resigned in 2012 from what would be his final coaching job.“We’re going to give it to someone else and, hopefully, they can make more out of it than we did,” Mr. Gaines told The Associated Press. “We came here to make some deep playoff runs, and we weren’t able to do that.”In 2017, he was diagnosed with Alzheimer’s disease.In addition to his wife, he is survived by his daughter, Nicole Strader; his son, Bradley; his sisters, Dana Howland and Tamra Reidhead; and five grandchildren.Mr. Bissinger said that he visited Mr. Gaines at Abilene Christian University about 20 years after the publication of “Friday Night Light.”“I went into his office and he looked like he’d seen a ghost,” Mr. Bissinger said. “We had a nice 15-minute conversation, and he couldn’t have been nicer.”But, he added: “He kept saying I had betrayed him. He has the right to think what he wants.” More

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      Hank Goldberg, Betting Maven and Sports Radio Star, Dies at 82

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      A New Jersey fan of sports and gambling who became one of the country’s top television handicappers: What are the odds?Hank Goldberg, a prickly, bombastic and witty sports talk radio and television personality in Miami who became nationally known for handicapping horse races and N.F.L. games on ESPN, died on Monday, his 82nd birthday, at his home in Las Vegas.The cause was complications of chronic kidney disease, which required dialysis treatments and caused the amputation of his right leg below the knee last year, said his sister and only immediate survivor, Liz Goldberg.For more than 50 years, sports and gambling were inseparable spheres to Mr. Goldberg. A habitué of racetracks and casino sports books, he ghostwrote for the celebrated oddsmaker Jimmy Snyder, known as Jimmy the Greek, in the 1970s. He was an analyst for Miami Dolphins football games on radio, hosted sports talk shows on two Miami radio stations, and reported and anchored sports for a local TV station.As a major sports figure in Miami, he counted the Dolphins’ former head coach Don Shula and former quarterback Bob Griese among the friends with whom he bet on horses at Gulfstream Park in Hallandale Beach, Fla. He imbibed the privileges of celebrity, including being treated like a king at the famous Joe’s Stone Crab restaurant in Miami Beach.“I own this town,” he said while driving around Miami in archival video that was used by ESPN in a tribute to him after his death.Starting in the early 1990s, he found a broader audience as ESPN’s betting maven, dishing out his takes on favorites, underdogs and point spreads before Sunday’s N.F.L. games and the odds before Triple Crown and Breeders’ Cup horse races.ESPN reported that Mr. Goldberg had a .500 record or better in 15 of the 17 seasons that he handicapped N.F.L. games for the network.“It was the next step up from what ‘the Greek’ did,” said Mark Gross, a senior vice president of ESPN. Mr. Snyder declared which teams would win but was prohibited by the N.F.L. from discussing point spreads. Mr. Goldberg was restricted only from using team nicknames on the ESPN show “SportsCenter” but could talk about their cities.Mr. Goldberg’s outsize personality emerged most fully on radio, where he started in 1978, at WIOD-AM in Miami. His aggressive style led him to argue with callers and sometimes hang up in disgust.Joe Zagacki, one of Mr. Goldberg’s producers at WIOD, recalled in a phone interview a day when “Hank had an argument with a caller — he had one of his volcanic explosions — and I said, ‘My goodness, you just hammered that guy. You’re ‘Hammering Hank Goldberg.’”The nickname stuck. After he started at ESPN in 1993, Mr. Goldberg began banging a mallet on a studio desk to express his disagreement with a colleague or his disdain for a sports figure. He referred to himself as “Hammer.”He initially appeared on ESPN2, which was new at the time and was attempting to reach a younger audience with anchors who dressed in a casual, cool style. Not Mr. Goldberg, who was definitely not cool but brought a quirky, brassy personality to the network — although it was more congenial than his in-your-face radio demeanor.“Hank could fit into any genre; he could fit anywhere,” said Suzy Kolber, a longtime anchor and reporter at ESPN who worked with Mr. Goldberg on ESPN2 and in Florida. “Plug him into the horse-racing crowd or the ESPN2 bunch. He fit right in.”Henry Edward Goldberg was born on July 4, 1940, in Newark and grew up in South Orange, N.J. His mother, Sadie (Abben) Goldberg, was a homemaker; his father, Hy, was a sports columnist for The Newark Evening News. Hy Goldberg frequently took his wife and children to the Yankees’ spring training in Florida, where young Hank became friendly with Joe DiMaggio, who called him Henry, Ms. Goldberg said in an interview.At 17, Mr. Goldberg went to the racetrack for the first time and won $450 when he hit the daily double at Monmouth Park in New Jersey. When he brought his winnings home, he recalled, his father told him, “Oh, you’re in trouble now.” In an interview this year with The Las Vegas Review-Journal, he added, “He knew I’d never get over my love for the races.”After attending Duke University, he transferred to New York University and graduated in 1962. He started his career as an account executive for the advertising agency Benton & Bowles. He moved to Miami in 1966 and continued to work in advertising.He found work in the broadcast booth of the Orange Bowl in Miami as a spotter — helping the play-by-play announcer by identifying which player caught a pass or made a tackle — for network telecasts of the Dolphins. He developed a friendship with the NBC play-by-play announcer Curt Gowdy. and also developed relationships in the local sports world that led him to meet Mike Pearl, who wrote and produced Jimmy Snyder’s radio show and ghostwrote his syndicated column.Ms. Goldberg said that Mr. Pearl introduced her brother to Mr. Snyder and they got along well. When Mr. Pearl left for CBS Sports, where he would produce “The NFL Today,” Mr. Snyder asked Mr. Goldberg to take over the column.In 1978, he was hired as the host of a sports talk show and a commentator on Dolphins games at WIOD, replacing Larry King. In 1983, he added work as a sports reporter and anchor on the Miami TV station WTVJ. He also continued to work in advertising; from 1977 to 1992, he was an executive with the Beber Silverstein agency. Despite his success on WIOD, Mr. Goldberg was suspended several times over the years and fired in September 1992, following a dispute with the program director over the content of his show.“The biggest radio name in South Florida sports is a loudmouth who loves to drop names — often like dirt — and who upon announcing the Dolphins’ fantastic finish Monday Night didn’t know it was his own, too,” wrote Dave Hyde, a columnist for The Sun-Sentinel, a South Florida newspaper. Mr. Hyde suggested that all the station should have done was “wash out his mouth.”Mr. Goldberg was quickly hired by another local station, WQAM-AM, where he was again successful. But he left in 2007, believing he had been lowballed in contract negotiations.By then, he was well into his two-decade run at ESPN. It ended around 2014, but he returned for the “Daily Wager” show in 2019, a year after he moved to Las Vegas. He was also a prognosticator for CBS Sports HQ, a sports streaming service, and Sportsline, an online CBS sports network.Asked what motivated her brother, Ms. Goldberg gave a simple answer: “He loved the microphone.” More

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      Rap Takes Over Super Bowl Halftime, Balancing Celebration and Protest

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      Dr. Dre, Snoop Dogg, Eminem, Kendrick Lamar, Mary J. Blige and 50 Cent asserted the power of hip-hop’s oldies generation on pop music’s most-watched stage.Leading up to Sunday’s Super Bowl halftime show, much ado was made over the fact that this would be the first year that hip-hop occupied the center of the concert. It was marketing copy that overlooked the glaring lateness of the achievement — that rap was finally getting the spotlight in perhaps the 20-somethingth year of hip-hop occupying the center of American pop music. Does progress this delayed still count as a breakthrough?After several years of grappling with an assortment of racial controversies, the N.F.L. likely wanted credit for showcasing Black music — especially hip-hop, the lingua franca of American pop culture — this prominently. What would some of rap music’s generational superstars — Dr. Dre, Eminem, Snoop Dogg, Kendrick Lamar — titans with little fear for their reputations, do with this most visible of platforms?The stories told on the SoFi Stadium field Sunday night were multilayered, a dynamic performance sprawling atop a moat of potential political land mines. In the main, there was exuberant entertainment, a medley of hits so central to American pop that it practically warded off dissent.Dr. Dre opened up the performance behind a mock mixing board, a nod to the root of his celebrity: the ability to mastermind sound. For the next 12 minutes, vivid and thumping hits followed, including “The Next Episode,” a wiry collaboration between Dr. Dre and Snoop Dogg, wearing a blue bandanna-themed sweatsuit; “California Love” (mercifully, delivered without a hologram of Tupac Shakur, as some had rumored); Eminem’s stadium-shaking “Lose Yourself”; Lamar’s pugnacious and proud “Alright”; and a pair of songs from Mary J. Blige, the lone singer on the bill.50 Cent, hanging upside down from the ceiling of the set, was an unannounced guest, performing his breakout hit “In Da Club,” one of Dr. Dre’s seminal productions. (This was almost certainly the most bleeped halftime show ever.)Mary J. Blige, the lone singer on the bill, performed two songs including “No More Drama.”AJ Mast for The New York TimesThe performances were almost uniformly excellent. Lamar was stunning — ecstatically liquid in flow, moving his body with jagged vigor. Snoop Dogg was confident beyond measure, a veteran of high-pressure comfort. Eminem, insular as ever, still emanated robust tension. Blige was commanding, helping to bring the middle segment of the show into slow focus with a joyous “Family Affair” and “No More Drama,” rich with purple pain. And Dr. Dre beamed throughout, a maestro surveying the spoils of the decades he spent reorchestrating the shape and texture of pop.But the true battles of this halftime show were between enthusiasm and cynicism, censorship and protest, the amplification of Black performers on this stage and the stifling of Black voices in various stages of protest against the N.F.L. Just a couple of weeks ago, the N.F.L. was sued by the former Miami Dolphins head coach Brian Flores who said he had faced discriminatory hiring practices.This halftime show, which scanned as an oasis of racial comity if not quite progressivism, was the third orchestrated as part of a partnership between the N.F.L. and Jay-Z’s entertainment and sports company, Roc Nation, that was struck in the wake of the kneeling protests spawned by Colin Kaepernick in 2016.“It’s crazy that it took all of this time for us to be recognized,” Dr. Dre said at the game’s official news conference last week, underscoring that the N.F.L. essentially chose to wait until hip-hop had become oldies music — apart from Lamar, all the artists Sunday had their commercial and creative peaks more than a decade ago — in order to grant it full rein on its biggest stage.The N.F.L. is notoriously protective of its territory, and mishaps at the halftime show — Janet Jackson’s wardrobe malfunction, M.I.A.’s middle finger — have tended to cause outsized public brouhahas. Halftime may well be one of the last stages in this country where hip-hop still feels like outsider music, amplifying the sense that the interests of the league and of the performers might not have been fully aligned.Eminem concluded “Lose Yourself” on one knee.AJ Mast for The New York TimesThis year’s event also took place in Inglewood, just 20 minutes west of Compton, where Dr. Dre was a founder of N.W.A, one of the most important hip-hop groups of all time, godfathers of gangster rap and agit-pop legends. Compton was embedded into the stage setup: the buildings included signs for its various landmarks, including Tam’s Burgers, Dale’s Donuts, and the nightclub Eve After Dark, where Dr. Dre used to perform with his first group, World Class Wreckin’ Cru. The dances, from Crip-walking to krumping, were Los Angeles specific. Three vintage Chevrolet Impalas served as visual nods to lowrider culture. Lamar performed his segment atop a massive aerial photograph of the city.Understand the N.F.L.’s Recent ControversiesCard 1 of 5A wave of scrutiny. More

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      Concert Drowns Out A.F.C. Halftime Analysis

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      As the “NFL on CBS” crew broke down the first half of the game, a performance by the country music singer Walker Hayes was so loud, it made the commentary all but inaudible.At halftime of the A.F.C. championship game on Sunday, Kansas City led the Cincinnati Bengals, 21-10. For the Bengals to win, they would need to make some adjustments.But those hoping to listen to some halftime analysis on the CBS broadcast were unlikely to hear any commentary. It was nearly inaudible.As the “NFL on CBS” crew, made up of James Brown, Boomer Esiason, Phil Simms, Bill Cowher and Nate Burleson, were breaking down the plays of the first half, the country music singer Walker Hayes was performing the halftime show at Arrowhead Stadium.Mr. Hayes’s music was so loud, it all but drowned out the halftime analysis.When Mr. Burleson explained what changes the Bengals would need to make, the music was so loud that his colleague beside him, Mr. Esiason, couldn’t help but laugh.“I have no idea what you just said,” Mr. Esiason said after Mr. Burleson finished his comments. “I can’t hear a thing that anybody said.”The indiscernible commentary quickly drew attention online, with clips garnering tens of thousands of views on Twitter.Sarah Spain, a commentator on ESPN, said on Twitter that she couldn’t hear a word of the halftime broadcast.“Yikes, don’t think CBS realized how disruptive the Walker Hayes halftime show would be during *their* halftime show,” she wrote. Craig Miller, a sports radio host in Dallas, said on Twitter that the “halftime show audio disaster” was “highly entertaining.”CBS did not immediately respond to a request for comment on Sunday night.In a dramatic overtime finish, the Bengals defeated Kansas City, 27-24, with a game-winning field goal that will take them to the Super Bowl to face the Los Angeles Rams. Thankfully, for the “NFL on CBS” crew and those watching at home, there was no live musical performance to interrupt any postgame analysis. More

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      Super Bowl Ratings Hit a 15-Year Low. It Still Outperformed Everything Else.

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      AdvertisementContinue reading the main storySupported byContinue reading the main storySuper Bowl Ratings Hit a 15-Year Low. It Still Outperformed Everything Else.The game between two marquee quarterbacks was not competitive. Still, the Super Bowl is expected to be the most watched television program this year.Television viewership for the Super Bowl was down 9 percent compared with last year.Credit…Chang W. Lee/The New York TimesFeb. 9, 2021Updated 4:20 p.m. ETSunday’s Super Bowl was watched by just 91.6 million people on CBS, the lowest number of viewers for the game on traditional broadcast television since 2006. A total of 96.4 million people watched when other platforms — like the CBS All Access streaming service and mobile phone apps — were counted, the lowest number of total viewers since 2007.Still, the Super Bowl will surely be the most watched television program of 2021, and the N.F.L. is expected to see a huge increase in television rights fees when it signs several new television distribution agreements over the next year.After peaking at 114 million television viewers in 2015, television ratings for the Super Bowl have declined in five of the past six years. The 9 percent decline in television viewership from last year’s Super Bowl is roughly in line with season-long trends. N.F.L. games this season were watched by 7 percent fewer people than the season before.Many of the necessary ingredients for a bonanza Super Bowl were present. The game featured an intriguing matchup between the two most popular quarterbacks in football, Tom Brady of the Tampa Bay Buccaneers and Patrick Mahomes of the Kansas City Chiefs. The weather Sunday was freezing across much of the country, which traditionally drives people inside to be entertained by their televisions. But the game itself failed to deliver, all but ending by the third quarter when the Buccaneers led, 31-9, with no fourth-quarter scoring or hint of a competitive game. Viewership is measured as the average of the audience watching at each minute of the game; the longer a game is competitive and viewers stay tuned in, the better.The hype and marketing machine surrounding the game was also changed by the coronavirus pandemic. The N.F.L. credentialed about 4,000 fewer media members for the Super Bowl compared with last year, meaning fans saw less media live from the Super Bowl ahead of the game. Fans were discouraged from gathering for parties, and instead of staying home and watching alone, it seems many just did something else. Just 38 percent of all households with a television were tuned to the game, the lowest percentage since 1969, according to Nielsen.The N.F.L. joins almost every other sport in seeing viewership declines over the past year. The pandemic shut down the sporting world for months in the spring, and when games resumed they frequently lacked energy with few or no fans in the stands. Games were often played on unusual days or at unusual times, disrupting the traditional sports viewership calendar.Viewership for the N.B.A. finals was down 49 percent and for the Stanley Cup finals was down 61 percent. It is not just sports. Compared to this time last year, viewership of all broadcast television — CBS, NBC, ABC and Fox — is down 20 percent during prime time. In that context, a 7 percent season drop and a 9 percent Super Bowl drop is a comparatively decent showing for the N.F.L.Importantly, it also won’t slow down the N.F.L.’s march toward lucrative new television contracts. All indications — including deals made by other leagues and the competitive demand among networks and streaming services — suggest that the league will sign new agreements over the next year with a significant increase in average annual value.Even in a world of fractured viewership that is quickly moving toward streaming, the N.F.L. remains king. Of the 100 most viewed television programs in 2020, 76 were N.F.L. games, according to Mike Mulvihill, an executive at Fox Sports. And while the 38 percent of households tuned to the game was a modern day low for the Super Bowl, the last time that number was beat by anything other than an N.F.L. game was the 1994 Winter Olympics, according to the website Sports Media Watch, when the figure skaters Nancy Kerrigan and Tonya Harding competed amid the scandal of Harding’s involvement in an attack on Kerrigan.The N.F.L. could become the king of streaming, too. According to CBS the Super Bowl averaged 5.7 million viewers streaming the game, 68 percent more than last year.AdvertisementContinue reading the main story More

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      Jimmy Kimmel Tackles ‘Weirdest Super Bowl’ Ever

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      #masthead-section-label, #masthead-bar-one { display: none }Super Bowl 2021N.F.L.’s Most Challenging YearGame HighlightsThe CommercialsHalftime ShowWhat We LearnedAdvertisementContinue reading the main storySupported byContinue reading the main storyBest of Late NightJimmy Kimmel Tackles ‘Weirdest Super Bowl’ Ever“This was the first Super Bowl ever where I had to yell, ‘Be quiet — I’m trying to hear the poem!’” Kimmel said.Jimmy Kimmel joked that it seemed unfair for Tom Brady to win his seventh Super Bowl ring when there were still Americans who hadn’t yet gotten their first.Credit…ABCFeb. 9, 2021, 1:55 a.m. ETWelcome to Best of Late Night, a rundown of the previous night’s highlights that lets you sleep — and lets us get paid to watch comedy. We’re all stuck at home at the moment, so here are the 50 best movies on Netflix right now.The Brady BunchLate-night hosts weighed in Monday night on Super Bowl LV, noting how the big game was palpably different this year because of the coronavirus pandemic. Jimmy Kimmel referred to it as “the weirdest Super Bowl” ever.“This was the first Super Bowl ever where I had to yell, ‘Be quiet — I’m trying to hear the poem!’” Kimmel said.“One thing that was not normal, but was beautiful, was the pregame performance from the breakout star of Joe Biden’s inauguration, poet Amanda Gorman, who recited an original poem. It was the most exciting pregame poetry recital since Robert Frost kicked off the action at Super Bowl I.” — STEPHEN COLBERT“Why aren’t we off today? The one thing I was hoping Donald Trump would accomplish is getting us Super Bowl Monday off. He had four years — nothing!” — JIMMY KIMMEL“That’s right, the Tampa Bay Buccaneers beat the Kansas City Chiefs in last night’s Super Bowl, and look, I know it’s hard to win back-to-back Super Bowls, but honestly, J. Lo should have gotten the chance to try.” — SETH MEYERS“Yep, today in Boston, fans are happy for Brady but sad that he left the Patriots, which probably explains Sam Adams’s new beer, Sam Adams’s Bittahsweet Teahs.” — JIMMY FALLON“Seriously, the game was such a dud. I watched it from home and I still left early to beat traffic.” — JIMMY FALLON“At a certain point, even Buccaneers fans were like, ‘Just end the game so we can get to Queen Latifah.’” — JIMMY FALLON“And how about Tom Brady winning his seventh Super Bowl ring? At this rate, he’s gonna be the first player with a Super Bowl toe ring, people.” — TREVOR NOAH“I don’t know if they mentioned this, but Tom Brady won his seventh ring at a time when there are a lot of people in this country who don’t even have one Super Bowl ring.” — JIMMY KIMMEL“I mean, at this point Tom Brady has led the kind of life that 8-year-olds narrate to themselves in their backyard: ‘The crowd goes wild! Tommy wins his seventh Super Bowl! And now he’s rich and he’s married to a supermodel! And now he’s riding a dinosaur — rawr!’” — TREVOR NOAH“Yeah, Brady has cemented his place on the sports Mount Rushmore, alongside Michael Jordan, Muhammad Ali and that fan who took a home run ball to the chest to save his beers.” — JIMMY FALLONThe Punchiest Punchlines (Tampa Fans Edition)“What a weekend for the people of Tampa. Forty-eight hours of nonstop drinking and partying in the streets — and then the Super Bowl.” — JIMMY FALLON“Tampa Bay fans were not taking precautions. Last night, they had a huge, mostly maskless celebration while I was eating nachos through my N95.” — JIMMY KIMMEL“While the teams did their best to make the game itself safe-ish, the after-party on the streets of Tampa was a different story. Because following the Bucs’ blowout victory, hordes of maskless fans partied hearty, in a foolhardy display that can only be described as ‘Florida.’” — STEPHEN COLBERT“Yeah, they partied hard in Tampa. One girl was so drunk, she made out with the Vince Lombardi hologram.” — JIMMY FALLON“You know, health officials are frustrated because they’ve spent the whole last year trying to educate people about the importance of masks and social distance. Unfortunately, explaining science to people from Florida is like explaining Zoom to your turtle.” — JIMMY KIMMELThe Bits Worth WatchingSeth Meyers’s “A Closer Look” on Monday Night delved into the G.O.P.’s continual dismissal of Trump’s second impeachment.What We’re Excited About on Tuesday NightWanda Sykes will pop by Tuesday’s “Jimmy Kimmel Live.”Also, Check This OutJessica FloresCredit…via Jessica FloresThe Comedian and improv performer Jessica Flores uses humor to demystify hearing loss and dispel myths about deaf people.AdvertisementContinue reading the main story More