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    At Tony Awards, ‘Kimberly Akimbo’ Wins Best Musical and ‘Leopoldstadt’ Best Play

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    “Kimberly Akimbo,” a small-scale, big-hearted show about a teenage girl coping with a life-shortening genetic condition and a comically dysfunctional family, won the coveted Tony Award for best musical Sunday night.The award came at the close of an unusual Tony Awards ceremony that almost didn’t happen because of the ongoing screenwriters’ strike. Only an intervention by a group of playwrights who also work in film and television saved the show: they persuaded the Writers Guild of America that it would be a mistake to make the struggling theater industry collateral damage in a Hollywood-centered dispute, and in the end the telecast aired without pickets, without scripted banter and without a hitch.“I’m live and unscripted,” the ceremony’s returning host, Ariana DeBose said at the start of the show, after an opening number that began with her backstage, paging through a binder labeled “Script” filled with blank pages, and then dancing wordlessly through the theater and onto the stage. She then pointed out the absence of teleprompters, offered her support for the strikers’ cause, and declared, “To anyone who thought last year was a bit unhinged, to them I say, ‘Darlings, buckle up!’”Ariana DeBose, center, hosted the awards show without a script, relying largely on movement.Sara Krulwich/The New York TimesAt one point, she looked at words scrawled on her forearm, and said, “I don’t know what these notes stand for, so please welcome whoever walks out onstage next.”The basic elements of the awards show — acceptance speeches by prize winners and songs performed by the casts of Broadway musicals — remained more or less intact. But the introductions to the shows and performances were mostly sleekly shot videos, rather than descriptions by celebrities; presenters kept their comments extremely spare, which left more time for unusually well-filmed production numbers.The ceremony featured a pair of milestone wins: J. Harrison Ghee and Alex Newell became the first out nonbinary performers to win Tony Awards in acting categories, Ghee as a musician on the lam in “Some Like It Hot,” and Newell as a whiskey distiller in the musical comedy “Shucked.” “For every trans, nonbinary, gender nonconforming human, whoever was told you couldn’t be, you couldn’t be seen, this is for you,” said Ghee. Newell expressed a similar sentiment, saying, “Thank you for seeing me, Broadway.”“Theater is the great cure,” said Suzan-Lori Parks, whose “Topdog/Underdog” won the Tony for best play revival.Sara Krulwich/The New York TimesLast fall’s production of “Topdog/Underdog,” Suzan-Lori Parks’s 2001 tour de force about two Black brothers weighted down by history and circumstance, won the Tony Award for best play revival. The play had won a Pulitzer Prize in 2002 but no Tony Awards; Parks, in accepting this year’s Tony, praised actors Yahya Abdul-Mateen II and Corey Hawkins for “living large in a world that often does not want the likes of us living at all” and added, “Theater is the great cure.”There was star power, too. Jodie Comer, best known for playing an assassin on television’s “Killing Eve,” won the best actress in a play award for her first stage role, a grueling, tour-de-force performance as a defense attorney who becomes a victim of sexual assault in “Prima Facie.” And Sean Hayes, best known for “Will and Grace,” won for playing the depressive raconteur-pianist Oscar Levant in “Good Night, Oscar.”The night served as a reminder of the growing concern about antisemitism in America and around the world, as “Leopoldstadt,” Tom Stoppard’s wrenching drama following a family of Viennese Jews through the first half of the 20th century, won the prize for best play, and a new production of “Parade,” a 1998 show based on the early 20th-century lynching of a Jewish businessman in Georgia, won the prize for best musical revival.Sonia Friedman and Tom Stoppard accepted the Tony for best play for “Leopoldstadt,” which also won several other awards on Sunday.Sara Krulwich/The New York Times“Leopoldstadt,” which bested three Pulitzer-winning dramas to win the Tony, also won several other prizes Sunday night, including for its director, Patrick Marber, and for Brandon Uranowitz, who won as best featured actor in a play, and who noted the personal nature of the production for its predominantly Jewish cast in his speech, saying “my ancestors, many of whom did not make it out of Poland, also thank you.”The win by “Parade” cemented a remarkable rebirth for that show, which was not successful when it first opened on Broadway in 1998, but which is shaping up to be a hit this time, thanks to strong word-of-mouth and the popularity of its leading man, Ben Platt. The success of “Parade” is also a significant milestone for the musical’s composer, Jason Robert Brown, who is widely admired within the theater community but whose Broadway productions have struggled commercially. Brown wrote the music and lyrics for “Parade,” and the book is by Alfred Uhry; both men won Tonys for their work on the show in 1999.Michael Arden, who won a Tony for directing the “Parade” revival, said in his acceptance speech, “we must come together,” adding, “or else we are doomed to repeat the horrors of our history.” Arden went on to recall how he had been called a homophobic slur — “the F-word,” many times as a child, and he drew raucous cheers as he reclaimed the slur. “Keep raising your voices,” he said.Michael Arden, who directed the Tony-winning revival of “Parade,” drew cheers when he reclaimed a homophobic slur in his acceptance speech.Sara Krulwich/The New York TimesBut the night belonged to “Kimberly Akimbo,” the smallest, and lowest-grossing, of the five nominees in the best musical category, but also by far the best reviewed, with virtually unanimous acclaim from critics. (Nodding to the show’s anagram-loving subplot, the New York Times critic Jesse Green presciently suggested one of his own last fall: “sublime cast = best musical.”)The show, set in 1999 in Bergen County, New Jersey, stars the 63-year-old Victoria Clark as Kimberly, a 15-going-on-16-year-old girl who has a rare condition that makes her age prematurely. Kimberly’s home life is a mess — dad’s a drunk, mom’s a hypochondriac, and aunt is a gleeful grifter — and her school life is complicated by her medical condition, but she learns to find joy where she can. Clark won a Tony for her performance as Kimberly, and Bonnie Milligan won a Tony for her performance as the aunt.“Kimberly Akimbo,” which was directed by Jessica Stone, began its life with an Off Broadway production at the nonprofit Atlantic Theater Company in the fall of 2021 and opened at the Booth Theater in November. It was written by the playwright David Lindsay-Abaire and the composer Jeanine Tesori, based on a play Lindsay-Abaire had written in 2003. Lindsay-Abaire and Tesori both won Tony Awards for their work Sunday night.The musical, with just nine characters, was capitalized for up to $7 million, according to a filing with the Securities and Exchange Commission; that’s a low budget for a musical on Broadway these days, when a growing number of shows are costing more than $20 million to stage. The lead producer is David Stone, who, as a lead producer of “Wicked,” is one of Broadway’s most successful figures; this is the first time he has won a Tony Award for best musical, and he was also the lead producer of the Tony-winning “Topdog” revival.The award for best musical is considered the most economically beneficial Tony, generally leading to a boost in ticket sales. In winning the prize, “Kimberly Akimbo” beat out four other nominated shows: “& Juliet,” “New York, New York,” “Shucked” and “Some Like It Hot.” None of the five nominated musicals is a runaway hit, and four, including “Kimberly Akimbo,” have been losing money most weeks.The ceremony featured performances from all nine nominated new musicals and musical revivals, as well as a performance of “Don’t Rain on My Parade” by Lea Michele from “Funny Girl.”Sara Krulwich/The New York TimesThe 2022-23 season, which ended last month, was a tough one for new musicals: Broadway audiences were still down about 17 percent below prepandemic levels, and those who did buy tickets gravitated toward established titles (like “The Phantom of the Opera,” which sold strongly in the final months of its 35-year-run) and big stars (especially Hugh Jackman in “The Music Man,” Sara Bareilles in “Into the Woods,” Lea Michele in “Funny Girl” and Josh Groban in “Sweeney Todd”). So this year’s Tonys ceremony took on even more importance than usual, with the industry’s leaders hoping that a nationally televised spotlight on theater would boost box office sales.The ceremony featured not only musical performances by all nine nominated new musicals and musical revivals, but also a barn-burning performance of “Don’t Rain on My Parade” by Michele, a “Sweet Caroline” singalong led by the cast of the Neil Diamond musical “A Beautiful Noise,” and, as part of the In Memoriam segment, a song from “The Phantom of the Opera” sung by Joaquina Kalukango to acknowledge the show’s closing in April .The Tonys, presented by the Broadway League and the American Theater Wing and named for Antoinette Perry, gave lifetime achievement awards to two beloved nonagenarians: the actor Joel Grey, 91, who remains best known for playing the master of ceremonies in both the Broadway and film versions of “Cabaret,” and the composer John Kander, 96, who wrote music for “Cabaret” as well as “Chicago” and “New York, New York.” “I’m grateful for music,” Kander said after being introduced by Lin-Manuel Miranda as “the kindest man in show business.” Grey was introduced by his daughter, the actress Jennifer Grey; he sang a few words from the opening number of “Cabaret.”“Oh my God, I love the applause,” he said, to a round of applause.Sarah Bahr More

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      Joel Grey, on Making a Space for Art and Dreams

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      The prolific actor, writer and photographer just turned 90, in a 1970s-style West Village loft that speaks to his many passions.Rain threatened on a recent Tuesday morning, and there was a chill in the air. But inside Joel Grey’s loft in Manhattan’s West Village, it was spring.Yellow roses — some doing a solo act, some in a clump — pink and yellow tulips, and pink and purple hyacinths sat in various containers on the round table in the open kitchen, on the glass coffee table, on a side table and on the skinny, rectangular dining table. Yet more multicolored roses, splayed atop a cabinet, were — how to put this nicely? — pushing up daisies.Mr. Grey, who won a Tony in 1967 and an Oscar in 1973 for his ineradicable portrayal of the feverishly rouged M.C. in the musical “Cabaret,” stood at the kitchen counter trying to arrange a new grouping of tulips. (He spends $50 a week on flowers at the local Whole Foods.) But these seemed to be an uncooperative bunch. “You kids are being difficult,” he told them, turning away for a minute to say hello to a visitor.Based on the evidence of an admittedly small sample — a reporter, a photographer, a publicist — the eternally pixieish Mr. Grey greets guests as though they were the winning lottery tickets that he thought he’d lost.But perhaps some of this ebullience was situational. “You know, it’s almost my 90th birthday,” he announced, clapping his hands like a delighted child, and leading the way to his office. There, on a hanger, was an orange sweatshirt with “1932” emblazoned in large black numbers on the front. (For the record, April 11 was the day.)“A darling friend gave a sweatshirt to Duane Michals for his 90th birthday, in February,” Mr. Grey said, referring to the photographer. “And I told her, ‘I want one too!’”The Tony- and Oscar-winning actor Joel Grey lives in a loft in the West Village, where he is surrounded by art and the souvenirs of his travels.Stefano Ukmar for The New York TimesJoel Grey, 90Occupation: Actor, writer, photographerNot by design: “My style is not eclectic, but rather serendipity. I’m truly Mr. Serendipity. Nothing I’ve bought was planned. Everything in here is about the moment.”He bought the apartment in the late 1990s, based on a floor plan.“I wanted to be in the Village. It was a whole new world to me,” said Mr. Grey, who had been living on the top floor of the Hotel Des Artistes on West 67th Street in an apartment that was put together, room by room, from former maids’ quarters, and had a skylight and a terrace. “But my brother told me, ‘You can’t live down there.’ At the time, it was very scrubby and scruffy on the streets near the West Side Highway. The place where the boats came in — the piers — it was all very undone.”But what was scrubby and scruffy when measured against proximity to the Hudson River? Mr. Grey watches it roll by from the built-in daybed where he drinks his morning coffee and reads his morning paper: “It’s my friend and my partner and my serenity.”He was further captivated by the “wet-clay” possibilities of a new-construction building. “It was about open space,” he said, “which I found so alluring, and about the mystery of how to make it a home. It was an adventure.”Mr. Grey’s well-traveled Vuitton trunks have been repurposed as side tables.Stefano Ukmar for The New York TimesA very personal adventure. There’s no interest here in showing off designers or making vignettes. Minimalist and neutral, with clean lines, columns and concrete floors, the apartment is part 1970s SoHo loft, part midcentury-modern design, with a cowhide rug on the floor of the bedroom, a cowhide-covered butterfly chair and a Jens Risom woven chair.“But I don’t think about periods,” Mr. Grey said. “I think about exclamation points.”Perhaps the exclamation points are the works of art: by, among others, Richard Tuttle, Robert Rauschenberg, Jim Dine, Joan Miró, Sally Gall and Mr. Michals. Woodcarvings of antelope heads stand in a row on a windowsill. African sculptures dot the piano. There’s a galley wall in the primary bathroom.Mr. Grey is, of course, best known as an actor and director (of the acclaimed 2018 Yiddish version of “Fiddler on the Roof”), and he continues to perform. He is part of the cast of “The Old Man,” a series scheduled to premiere on FX in mid-June. “I am not the old man,” he said, before anyone has a chance to ask.When Mr. Grey directed a Yiddish version of “Fiddler on the Roof,” his assistant gave him an appropriately themed pincushion. Stefano Ukmar for The New York TimesBut over the past dozen and a half years, Mr. Grey has also made a name for himself as a photographer. His work has been the focus of gallery shows and of several monographs. His most recent book of photographs, “The Flower Whisperer,” published in 2019, paid tribute to the nether regions of daisies, sunflowers, lilies, daffodils et al.Stuck inside during the pandemic, Mr. Grey began looking for — and photographing — the faces he saw in dried petals. They will be the subject of his next book. “Look up there. It’s a whole new world,” he said, pointing to a detail in the image of a dead blossom hanging on a partition in his office. “I see a bow tie.”Art and design have long been a part of his life. Growing up in Cleveland, the 8-year-old Joel fantasized about getting lost at the local museum and shut in overnight. Later, as work began taking him out of town, he invariably returned to New York with crafts. When, at the age of 19, he went to London to play the Palladium, he visited Positano, Italy, “and now I am looking at these monkey candlesticks I brought home,” he said, nodding toward the coffee table.A friend gave Mr. Grey a sweatshirt as a 90th-birthday present.Stefano Ukmar for The New York TimesShelves in Mr. Grey’s closet/dressing room display marionettes from Mexico; figures, bowls, vases and baskets from European ports; and, a little closer to home, collages made by his mother, Grace.The mother-son relationship, as chronicled in Mr. Grey’s 2016 memoir, “Master of Ceremonies,” was complicated. But it was because of Grace, he said, that even as a struggling actor, he cared deeply about his surroundings.“I always did up my apartments, even if I only spent a dollar and a quarter,” he said. “My mother and father taught me the importance of being professional and of making a place for myself. And my mother was all about making a space for art.”He has made the place and made the space. “It was all about, ‘Let’s figure this out,’” Mr. Grey said. “‘Let’s dream a little here.’ I’m a big believer in dreams.”For weekly email updates on residential real estate news, sign up here. Follow us on Twitter: @nytrealestate. More

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      ‘Chicago’ Pops the Cork on 25 Years of Razzle Dazzle

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      Bebe Neuwirth, Joel Grey, Chita Rivera, John Kander and others discuss the Broadway revival’s surprising early success and its lasting legacy.When “Chicago” had its debut in 1975 no one expected it to become the longest-running American musical in Broadway history.The reviews were mixed. Walter Kerr wrote that it was “altogether too heavy to let the slender, foolish story breathe.” And though the show had a two-year run, it was dwarfed in impact by “A Chorus Line.”It “seemed too chilly, in those days, to be truly loved,” Ben Brantley wrote two decades later, reflecting on the show’s themes of “murder, greed, corruption, violence, exploitation, adultery and treachery.”But then came the “Encores!” production, in 1996 at City Center, a streamlined reworking that bubbled “like vintage Champagne,” Brantley wrote.The delirious reception to the concert staging was “like ice cubes down your back,” John Kander, the musical’s composer, recalled recently. “The original production was not exactly what you’d call a blockbuster.”That four-night concert event propelled the show back to Broadway, where the revival opened 25 years ago, on Nov. 14, 1996, at the Richard Rodgers Theater. (The same theater in which the show debuted in 1975, though back then it was known as the 46th Street Theater.)“This new incarnation,” Brantley wrote in his review, “makes an exhilarating case both for ‘Chicago’ as a musical for the ages and for the essential legacy of Fosse.”Six Tony Awards, three Broadway houses, an Oscar-winning film adaptation and over 30 international reproductions later, this Jazz Age satire has become both a cultural touchstone and a New York City landmark. And the show has continually renewed itself through headline-grabbing cast replacements, which have included Broadway veterans (like Norm Lewis and Jennifer Holliday), singers (Patti LaBelle, Usher and Mel B), screen actors (Brooke Shields and Patrick Swayze) and even media and reality TV figures (Wendy Williams and NeNe Leakes).Adapted from the journalist Maurine Dallas Watkins’s 1926 play, based on the sensationalist murder trials she covered, the vaudeville-style musical follows the ascent to fame of the down-on-her-luck chorine Roxie Hart after she murders her lover. She soon becomes a media spectacle, thanks to her sleazy lawyer, Billy Flynn; but her husband, Amos, and the vaudevillian, Velma Kelly — in the same jail as Roxie for double homicide — are none too pleased.A stable of frequent collaborators made up the creative team: John Kander and Fred Ebb wrote the music and lyrics; Ebb and Bob Fosse wrote the book; and the choreography, of course, is Fosse’s.Ann Reinking, Fosse’s protégée and romantic partner, played a vital role in keeping his legacy alive. Reinking, who died last year, adapted his work for the revival; she also filled in as Roxie in the original production (replacing Fosse’s wife, Gwen Verdon), and starred, again as Roxie, in the revival.In advance of the anniversary, which will be celebrated Nov. 16 with a special performance, I spoke about the musical’s history and legacy with several important figures. Here are edited excerpts from our conversations.From Encores! to BroadwayBebe Neuwirth, seated, won the Tony for best actress in a musical for playing Velma.Sara Krulwich/ The New York TimesJAMES NAUGHTON (played Billy Flynn, Roxie’s lawyer, in 1996 and 2004) That first opening night at Encores! left a tremendous impression on me. I was standing backstage and, at the end of the first number, “All That Jazz,” the audience exploded. It was the kind of sound you just don’t hear very often in the theater, or certainly not often enough.JOHN KANDER (composer) I had never experienced anything like this. Fred [Ebb] and I didn’t know much about what Encores! was going to do, so we were totally unprepared.JOEL GREY (played Amos Hart, Roxie’s simpleton husband, in 1996 and in London in 1998) I remember standing next to Jimmy Naughton backstage, and we looked at each other in pure amazement and joy.WALTER BOBBIE (director) I thought the score deserved to be heard again because “Cabaret” had kind of eclipsed it. I was watching the O.J. Simpson trial at the time I started reading the script and thought it felt completely newly minted. It is astonishing to me that the show is almost 50 years old, yet it doesn’t feel that way. It still feels vital: it has theatrical muscle, the characters are vivid, and its issues are ongoing in our public discourse.Joel Grey as Roxie’s husband, Amos, “achieves the miracle of turning passivity into pure show-biz electricity,” Brantley wrote in his review.Sara KrulwichFRAN WEISSLER (Broadway producer) Barry [Weissler] and I were so blown away by the Encores! production that we ran home to call Kander and Ebb and ask for just a little piece of it. Fred Ebb finally told us we could have the whole show. He said, “To tell you the truth, no chandelier is dropping, there’s no French Revolution, or a helicopter onstage; nobody wants to do it.”BEBE NEUWIRTH (Velma Kelly in 1996; Roxie Hart in 2006; and Matron “Mama” Morton in 2013) Pretty much every time you do anything onstage, there’s talk of it going to Broadway. When these talks happened, I was like, “Yeah right,” but then it really transferred, and just kept going and took on a life of its own.The Reinking FactorAnn Reinking updated Bob Fosse’s choreography for the revival and her Roxie was “the most entertainingly erotic cartoon character since Jessica Rabbit,” Brantley wrote.Sara Krulwich/The New York Times NEUWIRTH The strength and longevity of this production would not have been possible without Annie. She had such respect for Bob, and was incredibly attuned to his very specific style.WEISSLER There was nobody like her. She was not only stunning and amazingly talented, with the greatest legs I’ve seen in my life, but she was so kind and giving in her direction to the performers.NAUGHTON I don’t think there are many pieces that are as focused on performers as “Chicago.” Given Walter and Annie’s decision to keep the brilliant, bare-bones Encores! staging when we went to Broadway, when you look at this show, it is pure performing.BOBBIE I said this when I gave my speech at the reopening performance on Sep. 14: “Chicago” has turned into the legacy of Ann Reinking. She really carried the legacy of [Fosse’s] choreography through to this production, which sort of sharpened the aesthetic of his work.Stunt Casting? Or Flexible Casting?Usher took on the role of Billy Flynn when he joined the cast for a few months in 2006.Evan Agostini/Getty ImagesBARRY WEISSLER (Broadway producer) The word “stunt” really comes from the unexpected. The onlooker doesn’t believe that a singer like Usher can play Billy Flynn, so they start calling it a stunt. It’s not a stunt: We don’t take anyone that can’t fulfill the stage work. And there have been people — even important people in the music world — who couldn’t cut it onstage, so didn’t make it into the show.KANDER No matter how bizarre the casting might seem, it always seems to fit right into our original intentions. You could cast a Bulgarian tap dancer as Billy Flynn and, if intelligently cast, it will still be that character, but with whatever personality that performer brings.LILLIAS WHITE (Matron “Mama” Morton, jail matron, in 2006 and 2021) The show is very clear; you see who’s who, and what’s what, from the very beginning. It’s lasted this long because its numbers, with great music and stunning dancing, come up very quickly, so if you like musical theater, you’re going to love this. It’s simple: when you’re good to Mama, Mama’s good to you.CHITA RIVERA (Velma in the 1975 production, and Roxie on the U.S. tour in 1999) Liza Minnelli joined our original production’s cast because she realized it was a wonderful piece, and that it would be great for her. When Gwen [Verdon, the original “Roxie”] got sick, she expressed that she would like to take on the role, and people ate it up.BRANDY NORWOOD (Roxie on Broadway in 2014 and 2017; Los Angeles in 2016; Washington, D.C., in 2017) I didn’t want to be the new R&B chick that comes in and messes everything up. It was the music that sustained me; these are the kind of solid, jazzy numbers I saw myself singing, and I knew I could put my own flavor into them without disrespecting their very Broadway style.GREY When they called me about Encores!, I thought, “No, I can’t play Amos: that’s a big, seven-foot, overweight mechanic.” I didn’t see myself in that. But, after Annie [Reinking] called me, I realized the show just has these great solo spots that could be tailored for each actor.Cross-Cultural RelevanceRyoko Yonekura, who originated the role of Roxie in the Japanese-language production in 2008, made her Broadway debut in 2012, after learning the role in English.Masahiro NoguchiPAULO SZOT (Billy Flynn in 2020 and 2021) I saw [“Chicago”] on Broadway years and years ago, and then, after seeing a production in Paris, knew I had to do it. People just love the script, and the choreography. I’ll be starring in a São Paulo production next year, and I know everyone there will relate to its message and humor.BIANCA MARROQUÍN (Roxie in Mexico City in 2001 and on Broadway, on and off, from 2002-2018; Velma on Broadway in 2021) There was a similar case to the plot’s going on in Mexico when I played Roxie there 20 years ago: Gloria Trevi, a pop star who was in jail at the time, popped the big news that she was pregnant — it’s the same thing! When I’d say the line about how I was going to have a baby, people would lose it.WEISSLER At one point, we wanted to have a Japanese presence in New York, and Japan wanted an American presence in their company. So we brought in Ryoko Yonekura and taught her Roxie, phonetically, and Amra-Faye Wright learned Japanese phonetically and played Velma in the Japanese company. You don’t get that with most Broadway shows.BOBBIE I’m very pleased that we’ve never had issues with ethnicity, going back to our first national tour, which was headed by Obba Babatundé and Jasmine Guy. We have been really vigilant about this for 25 years, and it was not something that we went talking about, we just did it. [When the show reopened after the shutdown, four of its five leads were played by Latinx and Black actors.]Crime ContinuesBrandy Norwood played Roxie on multiple occasions and in multiple cities. “Roxie never stopped dreaming,” Norwood said, “she was going to turn that whole world into her own vaudeville.”Jeremy DanielANA VILLAFAÑE (Roxie in 2021) This show is still incredibly relevant, especially after the pandemic, when we’ve been living on our phones in a completely different way. Roxie has this famous line — “You want to know something? I’ve always wanted to have my name in the papers” — but now it’s not about your name in the paper, it’s about how many followers and likes you have online. I started reading the script on my phone and realized its themes of fast fame, and this obsession with who we are versus who we appear to be, immediately translated to what I am usually looking at on my phone.NORWOOD You fall in love with these characters who are always doing what they want to do, even if it’s dark. Roxie never stopped dreaming, and it didn’t matter if she was just hanging around in bars, she was going to turn that whole world into her own vaudeville. That was her way of coping with the fact that she wasn’t everything she dreamed she was.KANDER We were certainly aware of the piece’s darkness when we created it. There are two ways of dealing with catastrophe: One is that you can pick up banners and yell about it, and the other is to do the same thing by simply holding the evil up to ridicule, and making an audience feel entertained before they realize what it is they’re seeing.RIVERA It seems to be an American thing where, much later, somebody else says something’s brilliant, and critics come back and agree. I go, “Why couldn’t they acknowledge it?” when thinking about the original, but the revival just came along at a better time. Kander, Ebb, and Bob Fosse are true artists, and something that’s really great will last forever. More

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      How a TV Ad Enticed Broadway Crowds Right After 9/11

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      Rudy Giuliani was meant to appear; Elaine Stritch arrived just in time. Recalling the “I Love New York” spot that helped dispel the fear in Times Square.Following the Sept. 11 terrorist attacks, Broadway suspended performances for just two days, reopening on Sept. 13, 2001. But audiences were hesitant to return, and many shows performed to near-empty houses for weeks.To encourage attendance, the theater’s brightest stars — many in costume — gathered in a mostly deserted Times Square on Sept. 28 to perform the John Kander and Fred Ebb song “New York, New York.” (A studio recording session was held the day before to capture audio).Book ended by two of Broadway’s best-known voices, Bernadette Peters and Nathan Lane, the performance had the Phantom rubbing shoulders with the Beast, while “Lion King” puppets bobbed overhead. Brian Stokes Mitchell and Brooke Shields were there; so were the preteen urchins from “Les Miserables.”The footage was used for a 30-second commercial that ran on major television networks, as well as in movie theaters across the country. The goal of the ad, according to its director, Glenn Weiss: “I want people to not be afraid to come and see a show.”The week of the attacks, Broadway altogether grossed an anemic $185,490. After the commercial’s release, ticket sales steadily increased, and for the week of Nov. 11, shows brought in $470,845.Twenty years later, as Broadway braces for another nervous reopening, there are striking parallels to that morning in late September. Indeed, on Aug. 30, the industry set in motion its own post-pandemic marketing campaign, including a clip-filled video entitled “This is Broadway,” narrated by Oprah Winfrey.Here, those who were in front of the camera and behind the scenes for the 2001 ad reflect on the experience. These are edited excerpts from the conversation.JAN SVENDSEN FRIEDLANDER, then-marketing director of the Broadway League On the 12th, I did go to work. I went to the League offices and all these members — producers and theater owners and general managers — started coming. No one knew what to do. And then midday, the mayor’s office called and they said, “You’ve got to get Broadway reopened.” So we agreed to reopen on Thursday the 13th.Jan Svendsen Friedlander, the former marketing director of the Broadway League, with a poster signed by many of the participants in the Broadway-boosting 2001 commercial.Rozette Rago for The New York TimesRozette Rago for The New York TimesNATHAN LANE, performer Everybody was shaken by what happened. And people were concerned it might happen again. “The Producers” had opened and played through summer and then it was the fall. We went back on a Thursday, all because of [then Mayor] Rudy Giuliani — this is before he was a raging [expletive]. It felt wrong to be going back so quickly. And yet we were trying to do something positive.DREW HODGES, founder, SpotCo advertising agency Something like five days later we were back in the office and trying to figure out what to do. We had this idea of doing a TV commercial, getting everybody into Times Square. Barry Weissler, the “Chicago” producer, he was a friend. We went to him and said, “We have this idea, help us rock and roll it forward and get it to more powerful people.” And I believe he said, “I was thinking the same thing.”BARRY WEISSLER, producer We knew we wanted to sing “New York, New York.” What else? It was an idea that grew out of my meeting with Jed [Bernstein, former Broadway League president], saying we should bring the entire Broadway community together in one place to celebrate humanity — the tragedy aside, 9/11 aside. Let’s celebrate Broadway, humanity and life.BERNADETTE PETERS, performer Of course, New York was afraid. We were concerned: Is it going to happen again? But we just had to be brave and let people know that it was time to take back New York.JERRY MITCHELL, choreographer Drew Hodges called me and said, “We’re getting ready to do a commercial. We’re filming in Times Square. I’m going to get all the actors before their matinee. Will you choreograph it?” I said, “Absolutely, what do you need?” He sent me the song, and I had 12 dancers, I think, with me. I choreographed a little something for them that night. And the next morning, we met at the Booth Theater [functioning as a green room]. I went onstage, and there was the Broadway community, in costume, sitting in the audience.CHRIS BONEAU, publicist [Producers] were told, “We need two people to do this, and it has to be Nathan and Matthew [Broderick].” Or: “It can be three costumed characters, and these are the ones who we would like to get.” You got to hand it to the people who wrangled the whole thing. I mean, there were so many people behind the scenes who were doing every single thing they could to get this moment right, because you only had one shot at it.HODGES We were standing in Shubert Alley, waiting to go into the Booth while the shows filed in. And we heard this jangling sound, and we couldn’t figure out what it was. And it got louder and louder. And then around the corner came all the Rockettes. And they were in costume, in formation in one line, tap dancing, literally, across an empty Times Square.Faces in the crowd, from left: Tony Roberts, Peters, Betty Buckley, Joel Grey, Dick Cavett, Stritch and Cady Huffman.Sara Krulwich/The New York TimesJOEL GREY, performer Everybody you ever knew in the theater all of a sudden was there, shiny and bright and ready to take on the world. Theater people believe in dreams, so we were all dreamers saying, “Everything is going to be all right.” We all needed to tell a story.MITCHELL I was standing onstage [at the Booth] and said, “This is the choreography; everybody stand up.” I think I played the tape three times. And then as each group went to their place, I put an assistant with them. They took them out to the platform and started reviewing it. Then I went out front, and I climbed the George M. [Cohan] statue, and I was standing on the statue yelling at everybody over a megaphone.PETER GALLAGHER, performer I remember Jerry, he couldn’t have been a more embracing and vibrant life spirit. And, frankly, it was just really reassuring to see everybody — just to see a lot of people you had known or worked with.HODGES The last line is, and Nathan says it in the spot, “Come to New York and let’s go on with the show.” But it was supposed to be Giuliani.FRIEDLANDER We kept hearing, “He’s coming, he’s coming. Don’t let anybody go, he wants to be in it.” So while we were waiting, a lot of the restaurants in Times Square came running out, and they were handing [out] cases of water and croissants and pastries and sandwiches and drinks.GLENN WEISS, director Fire trucks were heading right past us. And literally every cast from every Broadway show stopped, turned and applauded. The people who get applause were giving applause, and it was for our first responders. That vision will stick with me forever.PETERS We had our passion and our power and our love for New York and what it represents. Everyone was there. Of course Elaine Stritch, my dear friend, she just made it at the last minute, because she always would run just a little late.HARVEY FIERSTEIN, performer We were told to wear anything we wanted except white. That was emphasized a bunch of times. So we were ready to shoot and a cab pulls up through the police line and out steps Stritch, all in white. And then of course, everybody’s already in place, so the only place she can possibly stand is dead center — in white.LANE She thought, I think because of the success of “The Producers,” I would be in the front row and that if she stood next to me, she would definitely be on camera. She said, “Oh, no, no, no, I’ll be right here next to Nathan.” That I remember was very amusing. And very typical of her.Nathan Lane recalled how Elaine Stritch jostled for a prime position at the shoot.Jesse Dittmar for The New York TimesWEISSLER A few performers, when we placed them, insisted on pushing through to the front. I’m not going to name names. So take a look at who’s in front. She was a dear friend.HODGES We had to plan where everybody stood, and it was a grid of 40 shows. So people like Susan Lucci and Alan Alda [both had previously been on Broadway] were in the front, as they did not have a show to stand with. And of course, they were recognizable.FRIEDLANDER The concept was always to start really small with Bernadette. Bernadette symbolizes Broadway. And then the idea was just to go wider and wider and wider, so that you see Times Square, and you see that there was life there.PETERS Although I started it and I’m the first voice, it’s all of us. That’s what was important. The feeling of the love between us made us all stronger.HODGES Every single person did it for not a penny, which is kind of miraculous.FRIEDLANDER Seth Popper [the League’s director of labor relations] was my counterpart; he managed to get all the unions to give us concessions, so that we could actually shoot this spot. In the real world, if we had tried to pay for that spot, it would have been millions of dollars.GREY It was impossible to not want to be a part of it, to be somehow part of the solution. God, who would believe that there even was a solution?GALLAGHER Fortunately, none of us are accustomed to certainty in any aspect of our lives. And so it’s the kind of pluck: We don’t stop performing in a show just because it doesn’t work, or it’s going to close. You don’t stop because there’s a threat. You just keep going. More