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    The World Needs Love. Hallmark Is Cashing in.

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    When more people are watching the Hallmark Channel than CNN, you know we’ve reached a new level of interpersonal isolation.In this lull between perhaps the most successful slate of the Hallmark Channel’s Countdown to Christmas films ever and the Jane Austen-drenched debut of Hallmark’s Loveuary 2024, it’s time to admit that Hallmark movies are actually just Hollywood movies — and specifically rom-coms. Straight couples dance, in well-lit venues, to the music of real instruments. Wrenching decisions are suffered through. Misunderstandings abound. Soulful kisses are for denouements. Happy endings feel required by law. Call it vapid if you will, but the culture of the Hallmark universe has been around since the 16th century, when a shrew apparently needed to be tamed. Since 2015 (when Hallmark started its own production arm), the network has been filling a slot that used to hold date-night and slumber-party films like “The Bridges of Madison County” (1995), “How Stella Got Her Groove Back” (1998), “Bend It Like Beckham” (2002) and “The Notebook” (2004). The people who love those films, like readers of romance fiction (which has led the print growth category), want quantities of quality storytelling, and Hallmark, whose company values include creating “a more emotionally connected world,” understands the assignment. The network’s holiday programming, along with its films in general, continues its pine-scented journey toward cultural domination. Hallmark rose from the sixth-most-watched cable network at the top of October to the third-most-watched the week of Nov. 20, when it won out over CNN and MSNBC in total eyeballs. Decisions about who gets to be quaint can seem mawkish and basic, but they have far-reaching impact. In 2019, Bill Abbott, the president and chief executive of Hallmark’s parent company at the time, said, “Until we get to ‘Walking Dead’ numbers, I’m not going to be happy.” Almost 300 Hallmark Christmas films have aired since 2002, including “The Christmas Card” (2006), for which Ed Asner received an Emmy nomination. One of Hallmark’s strategies — elevating television actors who are either aging gracefully or were tapped out at co-star level — is especially potent. As an example: 23 years after the Salinger siblings Bailey (Scott Wolf) and Claudia (Lacey Chabert) were accepted to college in the series finale of the acclaimed teenage drama “Party of Five,” Hallmark’s “A Merry Scottish Christmas,” starring Wolf and Chabert, made its debut. Portraying a different (estranged) sister and brother (who not only repair their relationship but also discover they are Scottish royalty), the duo fall into the camaraderie of their Golden Globe-winning days.Hallmark, like various systems of artificial intelligence, is learning, and easing up on its compositional jargon. In “A Merry Scottish Christmas,” Chabert’s character has a love interest, and in Hallmarkian (and Sirkian) tradition, he is hunky, sensitive and handy. Yet unlike so many Hallmark heroines, she is not leaving a high-powered career in the big city for an ostensibly more substantial small-town life. Chabert’s character thinks she can stay in Scotland if she can run her own medical practice. And the “Party of Five” reunion overperformed. Taking into consideration all ad-supported cable, “A Merry Scottish Christmas” was the most-watched movie of 2023. The core viewers included women in key advertiser-prized categories, and the demographic details go broader than what many perceive to be Hallmark’s viewership: crotchety and cane-shaking “N.C.I.S.” fans.What has become a cultural juggernaut began as a plan to market postcards. Joyce, Rollie and William Hall were born into Nebraska poverty in the late 19th century, and by 1911, they owned and operated a tiny venture called the Hall Book Store. There they sold, among other printed goods and gifts, “Christmas letters.” One advertisement from the time described the letters as “neat dainty folders of beautiful Christmas sentiments and mottos.” This snow-globe spirit is alive in Hallmark to this day. By the late 1940s, the company was sponsoring a Reader’s Digest radio show on the CBS network, but it soon went into the entertainment business on its own. Its radio show “Hallmark Playhouse” morphed into “Hallmark Hall of Fame,” a series of television specials that began in 1951. We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber?  More

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      Just How Formulaic Are Hallmark and Lifetime Holiday Movies? We (Over)analyzed 424 of Them.

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      The Hallmark and Lifetime networks are known for their prolific output of made-for-television holiday movies each year. Even in the age of streaming, they bring in impressive cable television ratings, perhaps aided by how easy they are to leave on while, say, baking several batches of gingerbread for a tree lighting ceremony. They also have […] More

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      A Hallmark Christmas Movie Costume Designer Shares His Secrets

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      Keith Nielsen, who oversaw costumes for four Hallmark Christmas movies out this year, shares his approach to dressing festively. (It does not involve ugly sweaters.)Several years ago, Keith Nielsen was feeling less than cheerful when a friend told him about an internship opportunity with the costume department of the TV series “Mozart in the Jungle.”After graduating from the Ringling School of Art and Design in Sarasota, Fla., in 2015, he had hoped to find a job that merged his interests in fashion design and entertainment. When he couldn’t, he started working in retail. He said he had begun to feel depressed about his career by the time his friend mentioned the internship.His only experience in costuming had been on student films, but Mr. Nielsen, who said his grandmother had taught him to sew, got the internship. “On the ‘Mozart’ set, I listened and learned,” he said.Mr. Nielsen, now 30, worked on the show through its final season, rising from an intern to a costume coordinator. Afterward, he started to get more costuming jobs, including for productions at the Westchester Broadway Theater, now closed, and for the TV movie “My Adventures With Santa,” which was released in 2019.The movie tapped into Mr. Nielsen’s longtime fondness for Christmas, he said, and since then, he has been hired as the costume designer for about a dozen TV Christmas movies.This year, he oversaw costumes for four films: “Mystic Christmas,” a romance set in Mystic, Conn.; “Where Are You Christmas?,” a largely black-and-white movie that imagines a world without the holiday; “A Merry Scottish Christmas,” which was filmed at a castle in Scotland; and “A Biltmore Christmas,” which was filmed at Biltmore House in Asheville, N.C. All were for the Hallmark Channel.In “A Biltmore Christmas,” the actress Bethany Joy Lenz, left, wears a reworked Carolina Herrera gown. Hallmark MediaWorking with the theater helped prepare him to take on films, he said, because he learned how to better manage fittings and deadlines while becoming more familiar with outfits from different historical periods.“Keith has a deep understanding of fashion, culture and history, and an uncanny taste and style, especially for period pieces,” said Dustin Rikert, the director of “A Merry Scottish Christmas.” Mr. Rikert also worked with Mr. Nielsen on “Next Stop, Christmas,” which was broadcast in 2021. Costumes Mr. Nielsen created for that movie included the outfits worn by a time-traveling train conductor played by Christopher Lloyd.The director John Putch, who worked with Mr. Nielsen on “A Biltmore Christmas” and on “A Holiday Spectacular,” a 2022 movie featuring the Radio City Rockettes, noted his love of details. “Keith is into the shoelaces and socks people don’t see,” Mr. Putch said.Mr. Nielsen, who lives in Manchester, Conn., said many of his costume ideas originate from what he jokingly described as “my 12-year-old gay-boy mind.” (He declined to provide specific wardrobe budgets for films he has worked on as a costume designer.) In the edited interview below, he discussed the aesthetic influences that have inspired his work and the ways he has conjured the holiday spirit through clothes.Christopher Lloyd, left, and Keith Nielsen on the set of “Next Stop, Christmas.”via Keith NielsenHow do you source costumes?I read a script about four times and let my imagination run. Many holiday films are made in three weeks or fewer, so I often only have a couple of days to get fittings done.When I was costuming for theater, I started seeing old Broadway shows and going to warehouses that I still use. The vendor Right to the Moon Alice is where I get vintage items. I also get them from Ann Roth, an Oscar-winning costume designer, who has amazing pieces at her warehouse in Pennsylvania.Hallmark likes color and saturation. To get that freshness on camera, sometimes I recreate a garment so it doesn’t look like it has been sitting in a closet for 70 years.Do you ever buy clothes off the rack?I shop at outlets and online. I like J. Crew, Banana Republic and, for suits and coats, Brooks Brothers. Kate Spade has bags in bright reds and greens. I don’t like ugly Christmas sweaters.One costume in “A Biltmore Christmas” started as a Carolina Herrera gown that was bought from the RealReal. We had several fittings to re-drape the skirt, add a double-tulle layer and create a gathered bust that draped around the back. When I turn an existing garment into something else, I call it Frankenstein-ing.What has inspired your approach to costuming?I am a sap and love nostalgia and old Hollywood. Bill Travilla’s costumes for Marilyn Monroe are some of my favorites, especially those for “How to Marry a Millionaire.” I also like Arianne Phillips, who has designed costumes for film and for Madonna. I admire her breadth of work. I never want to get pigeonholed.How do locations like Biltmore House influence your process?I walked through the mansion to get ideas from the space. I remember looking at the colors of the wood paneling and of the limestone. Window shades are kept at a certain level and rooms are kept dimly lit to protect the things inside from light. It’s very romantic and cozy, and I wanted wardrobes that communicated warmth and coziness using colors besides red and green.To create a gown and a kilt worn by the stars of “A Merry Scottish Christmas,” I pulled together a bunch of tartans that went with the tapestries, candles and dark wood at the castle. We settled on MacDonald of Glencoe, a tartan with holiday-like jewel tones. The pattern was digitally printed on the fabric used to make the gown, and the kilt was made with a traditional wool tartan.What are some challenges with costuming holiday films?It’s the little things. All clothing sizes have changed: Vintage shoes are narrower than shoes are today, jackets fit differently, and girdles are gone. It’s hard to find people to do embroidery and beading.But I like classic and timeless looks because Christmas movies are watched over and over. More

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      How Well Do You Know Your Holiday Movies?

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      Between a murderous Santa wielding a sledgehammer and an elf throwing a rave in a corporate mailroom, Christmas movies seem to get more outlandish every year. How well do you know your festive films?
      Image credits: Hallmark Channel (“A Royal Corgi Christmas”); Bettmann/Getty Images (Queen Elizabeth II); Michael Reynolds/EPA, via Shutterstock (the Bidens); Pool photo by Jonathan Buckmaster (Muick and Sandy mourning the Queen’s death); Netflix (“The Princess Switch”); Universal Pictures (“Violent Night”); Hallmark Movies & Mysteries (“Christmas in Montana”); Hulu (“Happiest Season”); Netflix (“Falling for Christmas”); Paramount Pictures (“Mean Girls”); Disney (“The Parent Trap”); Paramount Pictures (“Once Upon a Christmas”); Disney (“Noelle”); Hallmark Channel (“Hanukkah on Rye”); Universal Pictures (“Last Christmas”).
      Produced by Tala Safie and Josephine Sedgwick. More

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      Why TV-Inspired Vacations Are on the Rise

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      TV-themed itineraries are on the rise, taking travelers on adventures with familiar shows during a time of uncertainty.With 70 percent of Americans watching more TV in 2021 than they did in 2020, binge-watching has skyrocketed during the pandemic. Now, as borders reopen, restrictions ease and travel restarts, tour advisers are fielding an increasingly popular request: immersive, TV-themed itineraries that allow travelers to live out their favorite shows’ story lines.In Britain, where all travel restrictions are now lifted, hotels in London have partnered with Netflix to offer Lady Whistledown-themed teas inspired by “Bridgerton” high society. In Yellowstone National Park, travelers are arriving in Wyoming not for a glimpse of Old Faithful, but for a chance to cosplay as John Dutton from the hit drama “Yellowstone.”And in South Korea, where vaccinated travelers can now enter without quarantine, street food vendors on Jeju Island are anticipating a run on dalgona candy, the honeycomb toffees that played a central role in “Squid Game.”“When you fall in love with a character, you can’t get it out of your mind,” said Antonina Pattiz, 30, a blogger who last year got hooked on “Outlander,” the steamy, time-traveling drama about Claire Beauchamp, a nurse transported 200 years back in history. Ms. Pattiz and her husband, William, binge-watched the Starz show together, and are now planning an “Outlander”-themed trip to Scotland in May to visit sites from the show, including Midhope Castle, which stands in as Lallybroch, the family home of another character, Jamie Fraser.Mr. Pattiz is part Scottish, Ms. Pattiz said, and their joint interest in the show kicked off a desire on his part to explore his roots. “You watch the show and you really start to connect with the characters and you just want to know more,” she said.The fifth season of “Outlander” was available in February 2020, and Starz’s 142 percent increase in new subscribers early in the pandemic has been largely attributed to a jump in locked-down viewers discovering the show. During the ensuing two-year hiatus before Season 6 recently hit screens — a period of time known by fans as “Droughtlander” — “Outlander”-related attractions in Scotland, like Glencoe, which appears in the show’s opening credits and the Palace of Holyroodhouse, saw more than 1.7 million visitors. “Outlander”-related content on Visit Scotland’s website generated more than 350,000 page views, ahead of content pegged to the filming there of Harry Potter and James Bond movies.The Pattizs, who live in New York City, will follow a 12-day self-driving sample itinerary provided by Visit Scotland, winding from Edinburgh to Fife to Glasgow as they visit castles and gardens where Claire fell in love and Jamie’s comrades died in battle. Private tour companies, including Nordic Visitor and Inverness Tours, have also unveiled customized tours.The ‘Sex and the City’ UniverseThe sprawling franchise revolutionized how women were portrayed on the screen. And the show isn’t over yet. A New Series: Carrie, Miranda and Charlotte return for another strut down the premium cable runway in “And Just Like That,” streaming on HBO. Off Broadway: Candace Bushnell, whose writing gave birth to the “Sex and the City” universe, stars in her one-woman show based on her life. In Carrie’s Footsteps: “Sex and the City” painted a seductive vision of Manhattan, inspiring many young women to move to the city. The Origins: For the show’s 20th anniversary in 2018, Bushnell shared how a collection of essays turned into a pathbreaking series.Enduring trend, new intensityScreen tourism, which encompasses not just pilgrimages to filming locations but also studio tours and visits to amusement parks like The Wizarding World of Harry Potter, is an enduring trend. Tourists flocked to Salzburg in the 1960s after the release of “The Sound of Music”; in recent decades, locations like New Zealand saw a huge bump in visits from “Lord of the Rings” fans and bus tours in New York City have offered tourists a chance to go on location of “Sex and the City” and “The Marvelous Ms. Maisel.”But in this pandemic moment, where travel has for months been synonymous with danger and tourists are navigating conflicting desires to safeguard their health while also making up for squandered time, screen tourism is taking on a new intensity, said Rachel Kazez, a Chicago-based mental health therapist. She has clients eager to travel — another major trend for 2022 is “going big” — but they are looking for ways to tamp down the anxiety that may accompany those supersized ambitions.She said her patients increasingly are saying “‘I was cooped up for a year and I just want to go nuts. Let’s do whatever fantasy we’ve been thinking about’.”“If we’ve been watching a TV show, we know everything about it, and we can go and have a totally immersive experience that’s also extremely predictable,” Ms. Kazez continued. Cyndi Lam, a pharmacist in Fairfax, Va., has longed to go to Morocco for years. But she didn’t feel confident pulling the trigger until last month, when “Inventing Anna,” the nine-episode drama about the sham heiress Anna Delvey, began streaming on Netflix.In episode six of “Inventing Anna,” the character flies to Marrakesh and stays at La Mamounia, a lavish five-star resort. Ms. Lam and her husband are now booked to stay there in September.“Everybody can kind of relate to Anna,” Ms. Lam said. “I found her character to be fascinating, and when she went to Morocco, I was like, ‘OK, we’re going to Morocco.’ It sealed the deal.”In December, Club Wyndham teamed up with Hallmark Channel to design three suites tied to the “Countdown to Christmas” holiday movie event. They sold out in seven hours.Courtesy of Club WyndhamSensing a new desire among guests to tap into the scripted universe, dozens of hotels over the past year have rolled out themed suites inspired by popular shows. Graduate Hotels has a “Stranger Things”-themed suite at its Bloomington, Ind., location, with areas designed like the living room and basement of central characters like the Byers. A blinking alphabet of Christmas lights and Eleven’s favorite Eggo waffles are included. And in December, Club Wyndham teamed up with the Hallmark Channel to design three “Countdown to Christmas”-themed suites where guests could check in and binge Christmas films. They sold out in seven hours.“It was the first time we’d done anything like this,” said Lara Richardson, chief marketing officer for Crown Media Family Networks, in an email. “One thing we hear over and over from viewers is that, as much they love our products, they want to step inside a ‘Countdown to Christmas’ movie.”Vacation homes are also going immersive. For families, Airbnb partnered with BBC to list the Heeler House, a real-world incarnation of the animated home on the beloved animated series “Bluey,” and Vrbo has 10 rental homes inspired by “Yes Day,” the 2021 Netflix film about parents who remove “no” from their vocabulary. Celebrities are jumping in, too: Issa Rae, creator and star of HBO’s “Insecure,” offered an exclusive look at her neighborhood in South Los Angeles in February with a special Airbnb listing, at a rock-bottom price of $56.Tea on TV, now in London (and Boston)“Bridgerton,” Netflix’s British period drama about family, love and savage gossip, was streamed by 82 million households in 2021. (For comparison, the finale of “Breaking Bad” in 2013 had 10.3 million viewers; more recent streaming hits, including “Tiger King” and “Maid,” had fewer than 70 million). When season two of “Bridgerton” premieres on March 25, Beaverbrook Town House, a hotel built across two Georgian townhouses in London’s Chelsea, will offer a “Bridgerton” experience that includes a day out in London and drinks in the British countryside; nearby at the Lanesborough, a Bridgerton-themed tea, cheekily dubbed “the social event of the season,” will kick off the same day. In Boston, the Fairmont Copley Plaza now has a “High Society Package” for fans with flowers and a private afternoon tea.Contiki, the group travel company for 18- to 35-year-olds, had a “Bridgerton”-themed itinerary set for September 2021 but had to scrap it when the Delta variant hit; they’ve now partnered with Amazon Prime on a Hawaiian Islands trip inspired by “I Know What You Did Last Summer” set for July.Both Netflix and Amazon Prime have brand partnership teams that handle collaborations of this nature.“As we come out of this pandemic, the desire for more immersive experiences is really stronger than ever,” said Adam Armstrong, Contiki’s chief executive. “It’s about getting under the skin of destinations, creating those Instagrammable moments that recreate stuff from films and movies. It’s really a strong focus for us.”The popularity of “Bridgerton” on Netflix was eclipsed by “Squid Game,” the high-stakes South Korean survival drama, and despite that show’s carnage, travelers are booking Squid Game vacations, too. Remote Lands, an Asia-focused travel agency, reported a 25 percent increase in interest in South Korean travel and created a Seoul guide for fans and a customized itinerary.Some travel advisers say that some clients don’t even want to explore the locations they’re traveling to. They just want to be there while they continue binge-watching.Emily Lutz, a travel adviser in Los Angeles, said that more than 20 percent of her total requests over the past few months have been for travel to Yellowstone National Park, a result of the popularity of “Yellowstone,” the western family drama starring Kevin Costner on the Paramount Network and other streaming services. And not all of her clients are interested in hiking.“I had a client who wrote me and said, ‘All we want to do is rent a lodge in the mountains, sit in front of the fireplace, and watch episodes of ‘Yellowstone’ — while we’re in Yellowstone’,” she said.52 Places for a Changed WorldThe 2022 list highlights places around the globe where travelers can be part of the solution.Follow New York Times Travel on Instagram, Twitter and Facebook. And sign up for our weekly Travel Dispatch newsletter to receive expert tips on traveling smarter and inspiration for your next vacation. Dreaming up a future getaway or just armchair traveling? Check out our 52 Places for a Changed World for 2022. More