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    ‘Transformers One’ Review: Back to the Beginning

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    An animated prequel maps out a tidy mythology while indulging in the toy-smashing thrills of the ’80s cartoons.When settling into “Transformers One,” the latest spinoff of the alien robot franchise, you may have a pang of nostalgia for what suddenly feels like the quaint mayhem of Michael Bay’s original film from 2007.Back then, “Transformers” was about as much of a ludicrous commercial tent pole as you could come up with: Bayhem unleashed on a Hasbro toy. The franchise that film spawned has managed to extend its life force well into a movie era defined by intellectual property equations. Say what you will about Bay’s metal masher, but it was, in its early goings, a blockbuster that had its own ethos. Now, 17 years later, we’re down to an animated prequel for kids.This is all what a cynic may think at the start of “Transformers One.” But by the end, the film offers a different kind of nostalgia, one that harks back to and indulges the toy-smashing thrills that an ’80s kid would get from a dose of the original animated cartoons.This movie, directed by Josh Cooley, scraps everything we associate with its cinematic forebears and goes back to the beginning, creating, on a structural level, an effective origin story of the Transformers universe.Before Optimus Prime (Chris Hemsworth) and Megatron (Brian Tyree Henry) were enemies, they were best friends and young nobodies, two miners toiling away as part of an underclass that provided the energy for the planet of Cybertron.But after unwittingly finding a clue to the long-lost Matrix of Leadership, the vital key to the their world’s energy, they, along with Elita-1 (Scarlett Johansson) and a young Bumblebee (Keegan-Michael Key), embark on an adventure and uncover a conspiracy that shifts both the fabric of the planet and of their friendship.It’s a completist piece of lore-building that is sturdily developed but frequently includes stiffly explicative dialogue; Hemsworth and Johansson don’t help much, though Henry gives us a believable transformation into villainy and Key is dexterous comic relief. The missteps can be forgiven and even feel somewhat appropriate when it becomes clear just what kind of itch the film means to scratch: to plot out an immersive mythology in order to have some pulpy fun.That philosophy may explain the film’s confounding computer-generated style — one that can have a rich Cybertron universe but also can revert to what feels like a B-rate children’s TV spinoff. The result is a blockbuster animation film that somehow reads both very expensive and inexplicably cheap.Will fans care all that much, though? Most palpable in its frames are the heart and genuine love for this universe, and when the bots start colliding, with action sequences toward the end that are thrillingly punchy, it’s easy to surrender to the lore. In this way, Cooley’s film makes a good spinoff suddenly seem simple: Sometimes all you need is the imagination for heroes and villains, betrayal and glory — and heaps of plastic to smash together.Transformers OneRated PG. Running time: 1 hour 44 minutes. In theaters. More

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      How It Takes an Old ‘Beast Wars’ to Make a New ‘Transformers’

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      The Canadian-made computer animated series “Beast Wars: Transformers” serves as the unlikely basis for the latest film in the popular franchise.This summer’s “Transformers: Rise of the Beasts” is the latest of seven films in the long-running series of live-action films based on Hasbro’s hugely popular toy franchise; the first since the critically acclaimed 2018 spinoff, “Bumblebee”; and the first mainline installment since the Michael Bay-directed “Transformers: The Last Knight” (2017). Like all of the films in the series to date, “Rise of the Beasts” is based on characters first designed in 1984 as a line of children’s action figures, much like Mattel’s Masters of the Universe or Hasbro’s own G.I. Joe. But this new chapter also pulls from an unusual source: “Beast Wars: Transformers,” a somewhat obscure Canadian television show that ran from 1996 to 1999.A scene from “Beast Wars: Transformers.”Alliance Atlantis Communications“Rise of the Beasts” takes place largely in New York in the 1990s, and follows the action-packed exploits of a race of powerful robots who live in disguise as cars and trucks, including the series hero Optimus Prime (Peter Cullen, reprising his role as voice actor from all of the previous films). This time around, Prime and his allies are joined by the Maximals, time-traveling Transformers from the distant future who turn into animals rather than vehicles: They include the rhinoceros Rhinox (David Sobolov), the falcon Airazor (Michelle Yeoh), the cheetah Cheetor (Tongayi Chirisa) and the gorilla Optimus Primal (Ron Perlman), a descendant of Prime. All of the new animal Transformers have been faithfully lifted from “Beast Wars,” which featured these characters living on a barren alien planet and doing battle with the nefarious Blackarachnia (a spider) and Scorponok (a scorpion), among other foes with similarly literal names.“Beast Wars” was produced in Vancouver, British Columbia, by the animation company Mainframe Studios, which had previously developed “ReBoot,” a pioneering computer-animated series from the ’90s, for the popular Canadian children’s entertainment network YTV. Also fully computer-animated — at a time when that technology was still in its infancy — “Beast Wars” looked a little like a starker, more rudimentary version of “Toy Story,” with colorful, bulbous character models moving simply around sparse environments. The series ran for three seasons on YTV (under the more kid-friendly title “Beasties”) and in syndication across the United States, winning a Daytime Emmy for outstanding achievement in animation in 1998 and inspiring a TV sequel, several comic books and two video games — and now, almost three decades after its debut, a feature film (sort of).Were it not for some of its characters and designs resurfacing this month in “Rise of the Beasts,” it seems likely that “Beast Wars” would have continued to recede into a lasting obsolescence, forgotten to all but the most nostalgic ’90s kids and most dedicated “Transformers” fans. And while the somewhat tangential connection to the source material may prevent the movie from kicking off a sudden torrent of interest in the Canadian series — “Rise of the Beasts” has not been especially billed as a “Beast Wars” movie, and the show has scarcely come up during press for the film — it’s still a good occasion to give the series its long-awaited due. Happily, the entire original run of “Beast Wars” was released on home video by Shout Factory in 2011 and is now available for purchase on Amazon Prime Video. More

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      Brian Goldner, Hasbro Executive With Hollywood Vision, Dies at 58

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      He turned a traditional maker of toys and games into an entertainment company with its own TV and movie studio.Brian Goldner, who transformed Hasbro, a traditional maker of toys and games, by rethinking its many brands as properties that could become films, television series and online games, died on Monday at his home in Barrington, R.I. He was 58.Hasbro announced the death but did not give a cause. Mr. Goldner received a diagnosis of prostate cancer in 2014 and took a leave of absence from the company the day before he died.Mr. Goldner, who was named Hasbro’s president in 2008, oversaw a company whose brands include My Little Pony, Monopoly, Dungeons & Dragons, Power Rangers and Nerf.One of his most notable successes was persuading Hollywood executives that Hasbro toys and action figures like Transformers and G.I. Joe were as film-worthy as Batman or Spider-Man.“We had relegated these brands to an experience that was limited to the playroom floor or the kitchen table,” Mr. Goldner told The New York Times in 2009. What he envisioned for the company was something more expansive.The Transformers — toy robots that can turn into vehicles or beasts, which Hasbro introduced in 1984 — were adapted into six big-budget movies that have grossed about $5 billion worldwide since the release of “Transformers” in 2007. Mr. Goldner was an executive producer on all those films and a producer on two G.I. Joe movies.Since 2007, Optimus Prime and the other Transformers, which began life as Hasbro action figures, have starred in six big-budget movies that have grossed about $5 billion worldwide.HasbroTo coincide with the opening of “Transformers: Age of Extinction” (2014), the fourth film in the franchise, he challenged his design team to recapture the toys’ original magic by making them less complex so that they could transform with the push of a button rather than in a dozen steps.“We’ve made incredibly sophisticated robots, but it can be like a 1,000-piece puzzle,” he told The Times in 2014.For much of his time at the company, which is based in Pawtucket, R.I., Mr. Goldner espoused a brand blueprint that reimagined Hasbro as a play and entertainment company.“He came into a traditional toy company that was making stuff, and he believed we weren’t in the business of making things but in the business of storytelling,” Rich Stoddart, the interim chief executive of Hasbro, said in a phone interview.But, he added, Mr. Goldner encountered some skepticism with his plans.“Some people said, ‘Yeah, yeah, it sounds nice,’” Mr. Stoddart said, but Mr. Goldner had to keep pushing to bring his vision to reality. “He didn’t waver, because he believed to his toes that it was the right strategy.”Mr. Goldner’s effort to tell stories using Hasbro brands went even further in 2019 with the $3.8 billion acquisition of Entertainment One, a Canadian production studio that is also known by the shorthand name eOne. At the time, it was producing the popular children’s series “Peppa Pig” and “PJ Masks.”The purchase of eOne gave Hasbro the ability to produce its own programming, rather than make it only in partnership with Hollywood studios, which it had done with its Transformers and G.I. Joe movies as well as with its movie “Battleship” (2012). The film was part of an ultimately failed deal with Universal Pictures that was to have included movies based on the games Monopoly and Candy Land.“What we’ve found is that as all of the big studios have streaming services, they are increasingly holding on to their own I.P.,” Mr. Goldner told CNBC this year, referring to intellectual property. “Therefore, it gives us the opportunity as an independent to go out and present world-class, powerful brand I.P. to these streaming services like Netflix, Apple, Amazon and several others who used to have access to other people’s content and are now looking for great brands.”Mr. Goldner, left, and Adam Goldman, the president of Paramount Pictures, at the premiere of the movie “G.I. Joe: Retaliation” in Los Angeles in 2013.Kevin Winter/Getty ImagesBetween 2022 and 2023, he added, eOne would produce two to three movies and three or four streamed programs every year.Among the projects in development are Power Rangers and Dungeons & Dragons films and TV series based on Transformers and the board games Risk and Clue. The animated film “My Little Pony: A New Generation,” based on that Hasbro line of toys, had its premiere on Netflix last month.Eric Handler, an analyst at the equity trading firm MKM Partners, said by phone that Mr. Goldner had taken “the Disney approach to creating a virtuous circle and monetizing brands beyond the toy aisle.”He added: “Toys are still the core of Hasbro’s business, at least for now. But Brian recognized that you can do so much more with its brands and build them across franchises that cut across toys, consumer product licensing, movies, TV shows and theme park attractions.”Under Mr. Goldner, Hasbro also became a toy and game licensee for the Walt Disney Company’s Marvel universe of characters, including Iron Man and Spider-Man, and continued its licensing of “Star Wars” characters, which began in the 1970s.Brian David Goldner was born on April 21, 1963, in Huntington, N.Y., on Long Island. His mother, Marjorie (Meyer) Goldner, was an investment adviser. His father, Norman, worked at Eaton, a power management company.After graduating from Dartmouth College in 1985 with a bachelor’s degree in government, Mr. Goldner was hired as a marketing assistant at a health care company. He then worked at the J. Walter Thompson advertising agency, where he rose to director in charge of entertainment before leaving to become an executive vice president of Bandai America, a subsidiary of a Japanese toy company.He became chief operating office of Bandai but left in 2000 to join Hasbro as executive vice president and chief operating officer of its Tiger Electronics subsidiary, which makes the Furby robotic toy and many other products. He climbed quickly, becoming Hasbro’s chief operating officer in 2006. The success of the first “Transformers” movie helped lead to Mr. Goldner’s appointment in 2008 as president and chief executive. He was named chairman in 2015.He is survived by his wife, Barbara (Genick) Goldner; their daughter, Brooke Goldner; his mother; and a brother, Bradford. A son, Brandon, died of a heroin overdose in 2015.In 2018, Hasbro acquired the Power Rangers television and toy brand (originally the Mighty Morphin Power Rangers) from the billionaire Haim Saban for $522 million. For Mr. Goldner, it was a reunion: He had worked with Mr. Saban when Bandai had been the Power Rangers’ global master toy licensee.“From time to time,” Mr. Saban said when the acquisition was announced, “Brian would say to me, ‘So when are you coming to Hasbro?’”It took a while, but Mr. Goldner finally added the Power Rangers to Hasbro’s ever-widening constellation of merchandising, television and movies. More