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    Taylor Swift Prevails Over Billie Eilish for a Fifth Week at No. 1

    In a tight battle that had fans hustling to support their favorite star, “The Tortured Poets Department” outsold “Hit Me Hard and Soft.”Taylor Swift holds the No. 1 spot on Billboard’s latest album chart for a fifth consecutive week, after an intense contest with Billie Eilish in which both stars released a blizzard of “versions” of their LPs to lure fans.Eilish fought for “Hit Me Hard and Soft,” her third album, with release-week arena listening events in New York and Los Angeles. In an era of supersized track lists as a strategy to maximize streaming yield, the LP had just 10 songs. But fans were given a long menu of options to buy it, including nine colored vinyl editions. There were also four CDs, among them a “splatter” variant for which Eilish herself decorated the covers with splashed paint (“each one is unique,” her website said).But Swift may have fought harder, or at least hurled more product at the marketplace. Since “The Tortured Poets Department” was released last month, it has come out in more than 20 iterations, according to Billboard, with enough track list variations, media pigments, bonus tracks and collectible goodies like autographs and magnets to keep fans coming back.Over the last week, both artists’ camps launched new items like cannonballs. On the day Eilish released “Hit Me Hard and Soft,” Swift put out three limited digital editions of “Tortured Poets” featuring “first-draft phone memo” bonus tracks; then came a remix of her hit “Fortnight”; then, on Thursday, with just hours left in the tracking week, three additional digital versions of the album arrived with live tracks from her recent Eras Tour performances in Paris.Eilish, for her part, released three “deluxe” digital albums, adding versions of her LP’s songs featuring isolated vocals or in sped-up or slowed-down form. The day after Swift’s “Fortnight” remix, Eilish put out a remix of “L’Amour de Ma Vie.”Fans acted as foot soldiers in this war, clicking for streams or buying up as many album variations as they could. Many also complained on social media, accusing Swift of ruthlessly raining on another star’s parade, or taking Eilish to task for comments in a recent interview in which she criticized “some of the biggest artists in the world” for excessive vinyl production.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Billie Eilish and Taylor Swift Race for No. 1

    The two pop music titans, locked in a close contest for the top of next week’s album chart, are stoking fans’ competitive spirit with a variety of digital tactics.A cold war between pop music titans — or at least their mobilizing fan bases and record labels — turned into a digital arms race this week as both Taylor Swift and Billie Eilish gunned for the No. 1 spot on next week’s Billboard album chart.Swift, 34, has occupied the top of the Billboard 200 for the past four weeks with her blockbuster new album, “The Tortured Poets Department,” which has earned more than 3.6 million equivalent album sales so far (counting physical purchases, downloads and streams). But Eilish’s well-reviewed new album, “Hit Me Hard and Soft,” is challenging for No. 1 in its debut, as its 10 songs prove popular on streaming services like Spotify.If only it were that simple.Already, some impassioned followers of the two artists had been stoking a rivalry, dating back to comments Eilish made in March about “some of the biggest artists in the world” selling many vinyl versions of the same album, “which ups the sales and ups the numbers and gets them more money.”The tactic, which Eilish called “wasteful” and damaging to the environment, has been widespread but used especially broadly — and effectively — by Swift. (Even before those comments, Eilish’s brother and main collaborator, Finneas, had once been heard on a hot mic joking about being “sued by Taylor Swift” after performing with an artist who had criticized her work.)Eilish, 22, said later that she had not meant to single out any artist with her vinyl comments and added that she had participated in the practice, too. (Both artists’ work remains available in a variety of physical formats, though Eilish has stressed sustainability.)Still, when Swift pre-empted the release of Eilish’s album last week with three special digital editions of “Tortured Poets,” available for 24 hours and including previously unheard “first-draft phone memo” demos, many saw the move as pointed. Especially online, where pop fan allegiance can be a blood sport, the matchup became one to watch.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Popcast (Deluxe): Billie Eilish Is Done Hiding

    Subscribe to Popcast!Apple Podcasts | Spotify | Amazon Music | YouTubeThis week’s episode of Popcast (Deluxe), the weekly culture roundup show on YouTube hosted by Jon Caramanica and Joe Coscarelli, includes segments on:The new Billie Eilish album, “Hit Me Hard and Soft,” and how it compares to her earlier workOther early-to-mid-career pop star pivotsEilish’s evolution as a vocalistEilish’s relationship to other unconventional pop stars like LordeSongs of the week, including how Tinashe’s “Nasty” went viralSnack of the weekConnect With Popcast. Become a part of the Popcast community: Join the show’s Facebook group and Discord channel. We want to hear from you! Tune in, and tell us what you think at popcast@nytimes.com. Follow our host, Jon Caramanica, on Twitter: @joncaramanica. More

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    Taylor Swift Beats Gunna on the Chart. Her Next Rival? Billie Eilish.

    “The Tortured Poets Department” logs a fourth week at No. 1. Next week’s competition is a battle between two stars with multiple versions of their LPs for sale.Taylor Swift stays at No. 1 on Billboard’s album chart for a fourth time, easily holding off a new release by the Atlanta rapper Gunna. But next week she may face a challenge from Billie Eilish — and its result could come down to fans’ appetites for buying multiple “versions” of the stars’ albums.“The Tortured Poets Department,” Swift’s latest studio album, holds atop the Billboard 200 with the equivalent of 260,000 sales in the United States, including 282 million streams and 41,000 copies sold as a complete package, according to Luminate, a data tracking service. Since its record-breaking opening last month, “Tortured Poets” has racked up about 3.6 million equivalent album sales.Gunna’s “One of Wun,” released only in digital form — though Gunna’s website also sold CDs and vinyl LPs that it said would be sent to fans later this year — starts at No. 2 with the equivalent of 91,000 sales, most from its 119 million streams.On Friday, Eilish released “Hit Me Hard and Soft,” her third LP, and the first since she won two Oscars and added two more Grammys to the seven she already had. The music industry is watching the album’s progress closely, in part to see if Eilish’s latest can end Swift’s dominance on the chart.Most of the 31 tracks on “Tortured Poets” have begun to trickle down the daily charts of the major streaming services, while Eilish’s new songs — there are only 10 — have opened strong. For next week’s chart, the key differentiator may be both women’s releases of multiple versions of their albums, on rainbows of vinyl or in digital editions with extra goodies to goose fans’ interest.Swift made “Tortured Poets” available in four variants across physical formats, each with an extra track; these were also sold in special editions from Swift’s website with autographs and collectibles like magnets and engraved bookmarks. Eilish, who has complained about artists’ excessive marketing of physical media — saying in a recent Billboard interview that it was “wasteful” to release “40 different vinyl packages that have a different unique thing just to get you to keep buying more” — put “Hit Me” out in eight colored vinyl variants, as well as other formats like a CD decorated with paint “splattered by Billie.” (Eilish defended her release plans by promoting an “eco-friendly” approach to manufacturing, saying her releases would use recycled materials.)We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Billie Eilish Dares to Write (Twisted) Love Songs on ‘Hit Me Hard and Soft’

    “Hit Me Hard and Soft,” her third album, is both concise and far-reaching.“Twenty-one took a lifetime,” Billie Eilish, 22, sings in “Skinny,” the song that opens her third album, “Hit Me Hard and Soft.”Any woman her age could say that; it’s just math. But even before she was old enough to vote, Eilish had packed a lifetime of accomplishments into a career that she began in 2015 as a teenager uploading songs to SoundCloud. Since then, Eilish has racked up billions of streams, an armload of Grammy Awards, two Oscars and a full-length documentary. On “Hit Me Hard and Soft,” she deliberately tamps down some pop expectations while she warily embraces others.Eilish has both the time-honored musicianship that awards shows admire and the metanarrative savvy of her digital-era generation. Countless imitators have learned from — and been emboldened by — her blend of raw revelations, graceful melodies and wily productions, abetted by her brother and songwriting partner, Finneas.Their historically grounded pop recombines musical theater, parlor songs, punk, folk, electronica, soundtracks, bossa nova, industrial rock and more. Eilish brings to all of them the poise of a vintage crooner: the capacity to float above beats and jolts, to treat a microphone as a confidant. Her voice can be breathy and intimate or eye-rolling and sardonic; at very strategic moments, she reveals her power to belt.Eilish’s 2019 debut album, “When We All Fall Asleep, Where Do We Go?,” mapped gothic nightmares, adolescent obsessions and lingering traumas along with an occasional giggle. Her second, “Happier Than Ever” in 2021, reacted directly to the attention, shock, exploitation, stalking, exhaustion and newfound power that success brought her.“Skinny” is a hushed update on Eilish’s superstardom. “Am I acting my age now?/Am I already on the way out?,” she sings, along with thoughts on her body shape, finding nontoxic love, her sense of isolation and a resigned reaction to social media: “The internet is hungry for the meanest kind of funny/and somebody’s gotta feed it.”We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More