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      in Television

      Why TV-Inspired Vacations Are on the Rise

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      TV-themed itineraries are on the rise, taking travelers on adventures with familiar shows during a time of uncertainty.With 70 percent of Americans watching more TV in 2021 than they did in 2020, binge-watching has skyrocketed during the pandemic. Now, as borders reopen, restrictions ease and travel restarts, tour advisers are fielding an increasingly popular request: immersive, TV-themed itineraries that allow travelers to live out their favorite shows’ story lines.In Britain, where all travel restrictions are now lifted, hotels in London have partnered with Netflix to offer Lady Whistledown-themed teas inspired by “Bridgerton” high society. In Yellowstone National Park, travelers are arriving in Wyoming not for a glimpse of Old Faithful, but for a chance to cosplay as John Dutton from the hit drama “Yellowstone.”And in South Korea, where vaccinated travelers can now enter without quarantine, street food vendors on Jeju Island are anticipating a run on dalgona candy, the honeycomb toffees that played a central role in “Squid Game.”“When you fall in love with a character, you can’t get it out of your mind,” said Antonina Pattiz, 30, a blogger who last year got hooked on “Outlander,” the steamy, time-traveling drama about Claire Beauchamp, a nurse transported 200 years back in history. Ms. Pattiz and her husband, William, binge-watched the Starz show together, and are now planning an “Outlander”-themed trip to Scotland in May to visit sites from the show, including Midhope Castle, which stands in as Lallybroch, the family home of another character, Jamie Fraser.Mr. Pattiz is part Scottish, Ms. Pattiz said, and their joint interest in the show kicked off a desire on his part to explore his roots. “You watch the show and you really start to connect with the characters and you just want to know more,” she said.The fifth season of “Outlander” was available in February 2020, and Starz’s 142 percent increase in new subscribers early in the pandemic has been largely attributed to a jump in locked-down viewers discovering the show. During the ensuing two-year hiatus before Season 6 recently hit screens — a period of time known by fans as “Droughtlander” — “Outlander”-related attractions in Scotland, like Glencoe, which appears in the show’s opening credits and the Palace of Holyroodhouse, saw more than 1.7 million visitors. “Outlander”-related content on Visit Scotland’s website generated more than 350,000 page views, ahead of content pegged to the filming there of Harry Potter and James Bond movies.The Pattizs, who live in New York City, will follow a 12-day self-driving sample itinerary provided by Visit Scotland, winding from Edinburgh to Fife to Glasgow as they visit castles and gardens where Claire fell in love and Jamie’s comrades died in battle. Private tour companies, including Nordic Visitor and Inverness Tours, have also unveiled customized tours.The ‘Sex and the City’ UniverseThe sprawling franchise revolutionized how women were portrayed on the screen. And the show isn’t over yet. A New Series: Carrie, Miranda and Charlotte return for another strut down the premium cable runway in “And Just Like That,” streaming on HBO. Off Broadway: Candace Bushnell, whose writing gave birth to the “Sex and the City” universe, stars in her one-woman show based on her life. In Carrie’s Footsteps: “Sex and the City” painted a seductive vision of Manhattan, inspiring many young women to move to the city. The Origins: For the show’s 20th anniversary in 2018, Bushnell shared how a collection of essays turned into a pathbreaking series.Enduring trend, new intensityScreen tourism, which encompasses not just pilgrimages to filming locations but also studio tours and visits to amusement parks like The Wizarding World of Harry Potter, is an enduring trend. Tourists flocked to Salzburg in the 1960s after the release of “The Sound of Music”; in recent decades, locations like New Zealand saw a huge bump in visits from “Lord of the Rings” fans and bus tours in New York City have offered tourists a chance to go on location of “Sex and the City” and “The Marvelous Ms. Maisel.”But in this pandemic moment, where travel has for months been synonymous with danger and tourists are navigating conflicting desires to safeguard their health while also making up for squandered time, screen tourism is taking on a new intensity, said Rachel Kazez, a Chicago-based mental health therapist. She has clients eager to travel — another major trend for 2022 is “going big” — but they are looking for ways to tamp down the anxiety that may accompany those supersized ambitions.She said her patients increasingly are saying “‘I was cooped up for a year and I just want to go nuts. Let’s do whatever fantasy we’ve been thinking about’.”“If we’ve been watching a TV show, we know everything about it, and we can go and have a totally immersive experience that’s also extremely predictable,” Ms. Kazez continued. Cyndi Lam, a pharmacist in Fairfax, Va., has longed to go to Morocco for years. But she didn’t feel confident pulling the trigger until last month, when “Inventing Anna,” the nine-episode drama about the sham heiress Anna Delvey, began streaming on Netflix.In episode six of “Inventing Anna,” the character flies to Marrakesh and stays at La Mamounia, a lavish five-star resort. Ms. Lam and her husband are now booked to stay there in September.“Everybody can kind of relate to Anna,” Ms. Lam said. “I found her character to be fascinating, and when she went to Morocco, I was like, ‘OK, we’re going to Morocco.’ It sealed the deal.”In December, Club Wyndham teamed up with Hallmark Channel to design three suites tied to the “Countdown to Christmas” holiday movie event. They sold out in seven hours.Courtesy of Club WyndhamSensing a new desire among guests to tap into the scripted universe, dozens of hotels over the past year have rolled out themed suites inspired by popular shows. Graduate Hotels has a “Stranger Things”-themed suite at its Bloomington, Ind., location, with areas designed like the living room and basement of central characters like the Byers. A blinking alphabet of Christmas lights and Eleven’s favorite Eggo waffles are included. And in December, Club Wyndham teamed up with the Hallmark Channel to design three “Countdown to Christmas”-themed suites where guests could check in and binge Christmas films. They sold out in seven hours.“It was the first time we’d done anything like this,” said Lara Richardson, chief marketing officer for Crown Media Family Networks, in an email. “One thing we hear over and over from viewers is that, as much they love our products, they want to step inside a ‘Countdown to Christmas’ movie.”Vacation homes are also going immersive. For families, Airbnb partnered with BBC to list the Heeler House, a real-world incarnation of the animated home on the beloved animated series “Bluey,” and Vrbo has 10 rental homes inspired by “Yes Day,” the 2021 Netflix film about parents who remove “no” from their vocabulary. Celebrities are jumping in, too: Issa Rae, creator and star of HBO’s “Insecure,” offered an exclusive look at her neighborhood in South Los Angeles in February with a special Airbnb listing, at a rock-bottom price of $56.Tea on TV, now in London (and Boston)“Bridgerton,” Netflix’s British period drama about family, love and savage gossip, was streamed by 82 million households in 2021. (For comparison, the finale of “Breaking Bad” in 2013 had 10.3 million viewers; more recent streaming hits, including “Tiger King” and “Maid,” had fewer than 70 million). When season two of “Bridgerton” premieres on March 25, Beaverbrook Town House, a hotel built across two Georgian townhouses in London’s Chelsea, will offer a “Bridgerton” experience that includes a day out in London and drinks in the British countryside; nearby at the Lanesborough, a Bridgerton-themed tea, cheekily dubbed “the social event of the season,” will kick off the same day. In Boston, the Fairmont Copley Plaza now has a “High Society Package” for fans with flowers and a private afternoon tea.Contiki, the group travel company for 18- to 35-year-olds, had a “Bridgerton”-themed itinerary set for September 2021 but had to scrap it when the Delta variant hit; they’ve now partnered with Amazon Prime on a Hawaiian Islands trip inspired by “I Know What You Did Last Summer” set for July.Both Netflix and Amazon Prime have brand partnership teams that handle collaborations of this nature.“As we come out of this pandemic, the desire for more immersive experiences is really stronger than ever,” said Adam Armstrong, Contiki’s chief executive. “It’s about getting under the skin of destinations, creating those Instagrammable moments that recreate stuff from films and movies. It’s really a strong focus for us.”The popularity of “Bridgerton” on Netflix was eclipsed by “Squid Game,” the high-stakes South Korean survival drama, and despite that show’s carnage, travelers are booking Squid Game vacations, too. Remote Lands, an Asia-focused travel agency, reported a 25 percent increase in interest in South Korean travel and created a Seoul guide for fans and a customized itinerary.Some travel advisers say that some clients don’t even want to explore the locations they’re traveling to. They just want to be there while they continue binge-watching.Emily Lutz, a travel adviser in Los Angeles, said that more than 20 percent of her total requests over the past few months have been for travel to Yellowstone National Park, a result of the popularity of “Yellowstone,” the western family drama starring Kevin Costner on the Paramount Network and other streaming services. And not all of her clients are interested in hiking.“I had a client who wrote me and said, ‘All we want to do is rent a lodge in the mountains, sit in front of the fireplace, and watch episodes of ‘Yellowstone’ — while we’re in Yellowstone’,” she said.52 Places for a Changed WorldThe 2022 list highlights places around the globe where travelers can be part of the solution.Follow New York Times Travel on Instagram, Twitter and Facebook. And sign up for our weekly Travel Dispatch newsletter to receive expert tips on traveling smarter and inspiration for your next vacation. Dreaming up a future getaway or just armchair traveling? Check out our 52 Places for a Changed World for 2022. More

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      in Television

      A New Way of Looking at Vacation Rentals

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      A number of home improvement shows now focus on where you stay when you’re away from home.After more than a year of staring at the walls, Americans are booking vacations again. To help them pack, home-improvement television is offering a summer lineup of shows about where to go and where to stay.TV, it seems, wants to get out of the house as much as the rest of us.Netflix is premiering “The World’s Most Amazing Vacation Rentals” on June 18, showcasing quirky and unusual spots around the globe — a Mexico City apartment building shaped like a snake, an igloo in Finland, a lighthouse in Alaska. HGTV has renewed two of its vacation shows for second seasons, both airing in June — “Renovation Island,” about a couple remodeling a rundown resort in the Bahamas, and “Vacation House Rules,” about how to fix up your vacation rental to make it more profitable.And when Magnolia Network launches digitally on July 15 as a joint venture with Discovery Inc., it will feature a lineup (available on Discovery+ and the Magnolia app) of shows aimed at rusty vacationers, giving us a refresher on what’s out there and what goes into making a vacation rental shine. Among the on-the-road offerings are “RE(Motel),” which profiles funky roadside motels; “Van Go,” a series about Brett Lewis, who turns people’s vans into tiny mobile homes; and “Inn the Works,” which follows a young innkeeper as she fixes up a retreat in Big Bear Lake, Calif.Lindsey Kurowski, the scrappy star of “Inn the Works” on Magnolia, staining wood as she and her siblings restore a resort in Big Bear Lake, Calif.Magnolia NetworkBut even as these shows whisk us to faraway places, the focus is less on the sights we can see and more on making temporary homes away from home. As we venture out as tourists again, they aim to help us experience travel through the places we book through Airbnb or other sites.“It’s likely no accident that what resonated with us were stories of travel and possibility and wanderlust,” said Allison Page, the global president of Magnolia Network, about how so many travel shows made their way onto a network led by Chip and Joanna Gaines, the darlings of HGTV.The timing for these shows is unexpectedly fortuitous. The network was supposed to launch last October, but was delayed by the pandemic, and its cable television debut, where it will replace the DIY Network, is still on hold until January 2022. Its lineup couldn’t be more on trend, offering viewers “this fantasy that feels attainable: that they could get in their car, shed this sedentary period of life and find something beautiful,” Ms. Page said.In an email, Ms. Gaines, Magnolia’s chief creative officer, said, “I know for us, these shows have served as timely reminders of what makes life so beautiful: family, adventure, and possibility. When you hear these stories and watch how they unfold, you can’t help but want to go out and create or experience something special.”Of all the shows, “The World’s Most Amazing Vacation Rentals” feels like the one made for this moment. The first episode was filmed in Bali in January 2020, set to the crowded, dynamic backdrop of a prepandemic Indonesia. But in the episodes that follow, mostly filmed after the pandemic began, the world feels strangely empty. Then again, who needs other people when you can stay in a 4,300-square-foot floating mansion in Miami, or a 6,000-square-foot lodge carved out of a cave in the Ozarks?The hosts, Luis D. Ortiz of “Million Dollar Listing,” YouTuber Megan Batoon and travel writer Jo Franco, explore a world on pause. They marvel at their destinations, yet they rarely encounter a hotelier, let alone another guest or local, in their travels. One episode features a luxury private-island resort in the Bahamas, a destination as opulent as you would expect for $15,000 a night. You get the feeling that this island isn’t the only place that’s deserted.On an episode about treehouses, the hosts of “The World’s Most Amazing Vacation Rentals” stay in one on an alpaca farm in Atlanta.Netflix“We were in these middle-of-nowhere places having the time of our lives,” said Ms. Franco, 28. And maybe that’s a good thing. Our collective anxiety about late-stage pandemic travel could lead to “a really interesting shift in the way we travel now,” she said. “We can dive into the experience, we can get more secluded, we can feel private and safe.”Unlike Anthony Bourdain, who introduced a generation of viewers to rich cultures through the street food found in teeming markets and cramped cafes, this version of travel offers a vacation centered around where you stay, not what you do. Covid restrictions may be loosening, but many travelers are still looking for shelter that’s at a safe social distance.“I think a well-designed vacation rental can offer people a lot of comfort to know that something can be safe, if they are fearing Covid,” said Ms. Batoon, 30, a designer whose YouTube videos frequently focus on do-it-yourself home-improvement projects.While “The World’s Most Amazing Vacation Rentals” is all about where to stay, shows like “Inn the Works” focus on the elbow grease involved in turning hotels into places you would actually want to visit. “Inn the Works” chronicles how Lindsey Kurowski enlists her three siblings to help her restore a historic lodge with 13 cabins near the Bear Mountain ski resort in Southern California.In the first episode, as she and her siblings discuss how to renovate the lodge, Ms. Kurowski approaches two guests as they arrive, asking for their understanding about the state of renovation. “In return, I will give you guys a discount,” she tells them. After they shrug off the construction noise and an extension cord that will run out of their room, she hugs them (the first episode was filmed pre-Covid), saying, “I’m so lucky!”The rest of the series was filmed during the pandemic, as Ms. Kurowski continued to rent cabins while a crew filmed the renovations of the four-acre property. “Maybe that isn’t my smartest idea,” Ms. Kurowski, 33, told me. “It’s not ideal to stay at a hotel that is being renovated.”Despite the mess and the pandemic, Ms. Kurowski said the hotel “has been insanely busy” over the last year, which she attributes to the stand-alone cabins that make for an ideal socially distanced destination. She has since bought a second inn, a motel in the Berkshires in Massachusetts, near where she grew up.Vacationers are looking for something different in the places they stay, and it’s not just the pandemic that is driving the shift. Instagram and home-improvement television have managed to turn even our getaways into something demanding the photogenic quality of a big reveal. Ms. Kurowski, who also produces events for corporations, sees the value of “some styling tricks” and a well-staged photo.“People are changing the way they travel, the way they book hotels, everything is different,” she said. “People want bang for their buck, they want the most amenities they can get. They want a personalized experience.”For weekly email updates on residential real estate news, sign up here. Follow us on Twitter: @nytrealestate. More