How Japanese Superfans Redefined What It Means to Be Obsessed
Otaku, people for whom hero worship is a way of life, have changed everyone’s relationship to the culture.ON ANY GIVEN night, the neon-lit streets of Akihabara, an entertainment district in central Tokyo, are packed with visitors. Inside windowless shopping malls, they flock to stalls selling used Hello Kitty or Astro Boy figurines, Pokémon trading cards and vintage video game consoles. At the idol bars and theaters — venues dedicated to musical acts like AKB48, which was named after the area — they wave glow sticks in colors that correspond to their favorite performers. And at the maid cafes, they pay to take pictures with young waitresses in petticoats and pinafores, many of whom hope to become stars themselves one day. Since the Japanese anime boom of the past few decades, Akihabara has been a refuge for the otaku — someone who would “go beyond the lengths of any normal person to pursue their interests,” according to the 2004 documentary film “Otaku Unite!” Kaede, 29, a member of F5ve, a girl group based on the 1990s manga series “Sailor Moon,” calls the neighborhood their “holy land.” More
