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    Skipping the Olympics Is ‘Not an Option’ for Many Advertisers

    Companies have spent more than $1 billion on ads timed to the Tokyo Games, which will take place in empty arenas as the pandemic lingers.The Olympics have long been an almost ideal forum for companies looking to promote themselves, with plenty of opportunities for brands to nestle ads among the pageantry and feel-good stories about athletes overcoming adversity — all for less than the price of a Super Bowl commercial.But now, as roughly 11,000 competitors from more than 200 countries convene in Tokyo as the coronavirus pandemic lingers, Olympic advertisers are feeling anxious about the more than $1 billion they have spent to run ads on NBC and its Peacock streaming platform.Calls to cancel the more than $15.4 billion extravaganza have intensified as more athletes test positive for Covid-19. The event is also deeply unpopular with Japanese citizens and many public health experts, who fear a superspreader event. And there will be no spectators in the stands.“The Olympics are already damaged goods,” said Jules Boykoff, a former Olympic soccer player and an expert in sports politics at Pacific University. “If this situation in Japan goes south fast, then we could see some whipsaw changes in the way that deals are cut and the willingness of multinational companies to get involved.”Panasonic, a top sponsor, will not send its chief executive to the opening ceremony, which is scheduled for Friday. Neither will Toyota, one of Japan’s most influential companies, which also delivered a blow to the Games on Monday when it said it had abandoned its plans to run Olympics-themed television commercials in Japan.In the United States, marketing plans are mostly moving ahead.For NBCUniversal, which has paid billions of dollars for the exclusive rights to broadcast the Olympics in the United States through 2032, the event is a crucial source of revenue. There are more than 140 sponsors for NBC’s coverage on television, on its year-old streaming platform Peacock and online, an increase over the 100 that signed on for the 2016 Summer Games in Rio de Janeiro.“Not being there with an audience of this size and scale for some of our blue-chip advertisers is not an option,” said Jeremy Carey, the managing director of the sports marketing agency Optimum Sports.A United Airlines commercial featuring the Olympic gymnast Simone Biles will appear on Peacock.United AirlinesIn a Michelob Ultra commercial, the sprinting star Usain Bolt points joggers toward a bar. Procter & Gamble’s campaign highlights good deeds by athletes and their parents. Sue Bird, a basketball star, promotes the fitness equipment maker Tonal in a spot debuting Friday. Chris Brandt, the chief marketing officer of Chipotle, said that the situation was “not ideal,” but that the company still planned to run a campaign featuring profiles of Olympic athletes.“We do think people will continue to tune in, even without fans, as they did for all kinds of other sports,” Mr. Brandt said. “It’s going to be a diminishing factor in terms of the excitement, but we also hope that the Olympics are a bit of a unifier at a time when the country can seem to be so divided every day.”NBCUniversal said it had exceeded the $1.2 billion in U.S. ad revenue it garnered for the 2016 Games in Rio and had sold all of its advertising slots for Friday’s opening ceremony, adding that it was still offering space during the rest of the Games. Buyers estimate that the price for a 30-second prime-time commercial exceeds $1 million.Television has attracted the bulk of the ad spending, but the amount brought in by digital and streaming ads is on the rise, according to Kantar. Several forecasts predict that TV ratings for the Olympics will lag the Games in Rio and London, while the streaming audience will grow sharply.NBCUniversal said that during the so-called upfront negotiation sessions this year, when ad buyers reserve spots with media companies, Peacock had received $500 million in commitments for the coming year.“You won’t find a single legacy media company out there that is not pushing their streaming capabilities for their biggest events,” Mr. Carey, the Optimum Sports executive, said. “That’s the future of where this business is going.”United Airlines, a sponsor of Team U.S.A., scrapped its original ad campaign, one that promoted flights from the United States to Tokyo. Its new effort, featuring the gymnast Simon Biles and the surfer Kolohe Andino, encourages a broader return to air travel.“It didn’t make much sense to focus on a specific destination that Americans might not be able to travel to,” said Maggie Schmerin, the airline’s managing director of advertising and social media..css-1xzcza9{list-style-type:disc;padding-inline-start:1em;}.css-3btd0c{font-family:nyt-franklin,helvetica,arial,sans-serif;font-size:1rem;line-height:1.375rem;color:#333;margin-bottom:0.78125rem;}@media (min-width:740px){.css-3btd0c{font-size:1.0625rem;line-height:1.5rem;margin-bottom:0.9375rem;}}.css-3btd0c strong{font-weight:600;}.css-3btd0c em{font-style:italic;}.css-w739ur{margin:0 auto 5px;font-family:nyt-franklin,helvetica,arial,sans-serif;font-weight:700;font-size:1.125rem;line-height:1.3125rem;color:#121212;}#NYT_BELOW_MAIN_CONTENT_REGION .css-w739ur{font-family:nyt-cheltenham,georgia,’times new roman’,times,serif;font-weight:700;font-size:1.375rem;line-height:1.625rem;}@media (min-width:740px){#NYT_BELOW_MAIN_CONTENT_REGION .css-w739ur{font-size:1.6875rem;line-height:1.875rem;}}@media (min-width:740px){.css-w739ur{font-size:1.25rem;line-height:1.4375rem;}}.css-9s9ecg{margin-bottom:15px;}.css-uf1ume{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;}.css-wxi1cx{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-align-self:flex-end;-ms-flex-item-align:end;align-self:flex-end;}.css-12vbvwq{background-color:white;border:1px solid #e2e2e2;width:calc(100% – 40px);max-width:600px;margin:1.5rem auto 1.9rem;padding:15px;box-sizing:border-box;}@media (min-width:740px){.css-12vbvwq{padding:20px;width:100%;}}.css-12vbvwq:focus{outline:1px solid #e2e2e2;}#NYT_BELOW_MAIN_CONTENT_REGION .css-12vbvwq{border:none;padding:10px 0 0;border-top:2px solid #121212;}.css-12vbvwq[data-truncated] .css-rdoyk0{-webkit-transform:rotate(0deg);-ms-transform:rotate(0deg);transform:rotate(0deg);}.css-12vbvwq[data-truncated] .css-eb027h{max-height:300px;overflow:hidden;-webkit-transition:none;transition:none;}.css-12vbvwq[data-truncated] .css-5gimkt:after{content:’See more’;}.css-12vbvwq[data-truncated] .css-6mllg9{opacity:1;}.css-qjk116{margin:0 auto;overflow:hidden;}.css-qjk116 strong{font-weight:700;}.css-qjk116 em{font-style:italic;}.css-qjk116 a{color:#326891;-webkit-text-decoration:underline;text-decoration:underline;text-underline-offset:1px;-webkit-text-decoration-thickness:1px;text-decoration-thickness:1px;-webkit-text-decoration-color:#326891;text-decoration-color:#326891;}.css-qjk116 a:visited{color:#326891;-webkit-text-decoration-color:#326891;text-decoration-color:#326891;}.css-qjk116 a:hover{-webkit-text-decoration:none;text-decoration:none;}United’s campaign will appear in airports, on social media and on streaming platforms, including Peacock, but not on TV. Ms. Schmerin said the airline wanted to be “matching customers where they are, based on their viewing habits.”Ad agency executives said companies were regularly checking in for updates on the Covid outbreak in Japan and might fine-tune their marketing messages accordingly.“Everyone is a little bit cautious,” said David Droga, the founder of the Droga5 ad agency, which worked on an Olympics campaign for Facebook showcasing skateboarders. “People are quite fragile at the moment. Advertisers don’t want to be too saccharine or too clever but are trying to find that right tone.”Many companies advertising during the Games are running campaigns that they had to redesign from scratch after the Olympics were postponed last year.“We planned it twice,” said Mr. Carey of Optimum Sports. “Think about how much the world has changed in that one year, and think about how much each of our brands have changed what they want to be out there saying or doing or sponsoring. So we crumpled it up, and we started over again.”Visa, a sponsor, will not hold promotional gatherings and client meetings in Tokyo and will not send any senior executives, said Lynne Biggar, the company’s global chief marketing officer. The company’s commercial during the opening ceremony broadcast starts with a soccer game before showing Visa being used in transactions around the world.Visa scrapped plans for in-person Olympics events in Tokyo, but is debuting a commercial during the opening ceremony broadcast.VISANBCUniversal’s sports calendar also includes the Super Bowl in February, for which 85 percent of ad slots are already sold or are in discussions, the company said. Also on the lineup: the FIFA World Cup in Qatar in late 2022 and the Beijing Winter Olympics in February, both of which have put the advertising industry in a difficult position because of China’s and Qatar’s poor records on human rights.First, though, ad executives just want the Tokyo Games to proceed without incident.“We’ve been dealing with these Covid updates every day since last March,” said Kevin Collins, an executive at the ad-buying and media intelligence firm Magna. “I’m looking forward to them starting.” More

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    ‘The Works and Days’ Review: The Time of Our Lives

    This eight-hour drama follows a woman’s life on her family’s farm.In “The Works and Days (of Tayoko Shiojiri in the Shiotani Basin),” a woman moves through life on her family’s farm in a Japanese mountain village. As her husband falls ill, she spends more and more time on the chores, though visits from friends and relatives bring comfort and joy. Shot over 14 months, the film is a life event in and of itself, spanning eight hours.You may flash back to a line from “Inside Llewyn Davis,” delivered by Bud (F. Murray Abraham) after hearing Llewyn’s (Oscar Isaac) song: “I don’t see a lot of money here.” But watching “The Works and Days,” I began to feel that it could perfectly suit someone breaking a pandemic moviegoing drought: Its homey environs and lushly photographed natural world induce a heightening of the senses and an attention to lovely subtleties of light, color and fellow feeling.How the movie passes the time is how you or I would probably pass the time, or much of it — through the routines and conversations that bind together our moments and ourselves. The film opens with a hilarious drinking session, followed by a drive home that drops us into the domestic sphere at the film’s heart. Tayoko (Tayoko Shiojiri) — whose real diary entries are periodically read in voice-over — is seen minding the household, chatting with neighbors who bring food (a touching community bond), sharing stories with her granddaughter and visiting a shrine. Junji (Kaoru Iwahana), her husband, whom she dotes on, likes to shoot the breeze and watch matches of the board game Go on television.A thread of nostalgia and even regret curls its way through the conversations. The filmmakers, C.W. Winter and Anders Edstrom (who is Tayoko’s son-in-law), linger on objects so that they feel vividly present but also like memories, reminiscent of shots from a lost-and-found camera roll. This isn’t durational cinema that’s dead-set on making you feel the heft of labor (though it can). The directors’ camera eye fosters more of a muscle memory for these places through sonic overtures and finely wrought images of lattices (brambles or wires), opaque screens and windows, and careworn pots. “The Works and Days” also plumbs the depths of night and twilight like few films do, harnessing a theater’s darkness.The movie reflects upon how people organize experience through our memories and our actions, but the filmmakers also have a self-awareness about their steadfast methods. One of the movie’s five sections opens with the following observation: “By the fifth month, one has had his fill of seeing willows.” Their penchant for decentered shots can feel a tad obdurate. But as someone in the film says, what one wishes of the people you love is that you could spend even more time with them — and the same could be said of the loveliest images in this film.The Works and Days (of Tayoko Shiojiri in the Shiotani Basin)Not rated. Running time: 8 hours. In theaters. More

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    ‘The Witches of the Orient’ Review: Symphony of a Sports Team

    This experimental documentary shows the anime-worthy triumphs of the 1964 Japanese Olympic volleyball team.In the experimental documentary “The Witches of the Orient,” the women of the 1964 Japanese Olympic volleyball team recall their whirlwind rise to gold-medal glory. The former champions wryly and modestly narrate their own story in new interviews, while the movie uses chic archival footage to set up a mythic reconsideration of their triumphs.The team members met when they were workers at a textile factory in Kaizuka, Japan, where they were known as Nichibo Kaizuka, after the name of the company and the name of the town. To their European competitors, they were known by the racist moniker Oriental Witches. Some onlookers joked that their skills resulted from magic, but the film shows that their ability of course came from meticulous practices. Players somersaulted, dove and leapt for the ball, and their efforts were filmed by the Japanese Olympic Committee in 1964. That footage has now been recycled into this documentary.In these remarkable archival recordings, the team’s youthful faces glow against bright green, red or white uniforms, and they are shown to be as precise on the court as they are in the factory. When the director Julien Faraut begins to splice the sequences of the team’s practices with shots from a 1984 animated series that they inspired, the cuts from real events to illustrations appear seamless.Faraut filmed the members of the Nichibo Kaizuka in the present day, but he wisely centers the archival footage and the animation in his movie, building a collage from fragments of the past and present. Montages are set to a hip electronic score, complete with Portishead needle drops. If the team was derided by their prejudiced (and defeated) foes in the moment of their success, this documentary elegantly restores the glow of legend, saving the champions the trouble of having to explain their heroism in words.The Witches of the OrientNot rated. In Japanese, with subtitles. Running time: 1 hour 40 minutes. In theaters. More

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    ‘Apocalypse ’45’ Review: Graphic Images of Wartime

    Candid testimonies from World War II veterans accompanies vivid archival footage in this immersive documentary that showcases the myths we tell ourselves about war.At one point in “Apocalypse ’45,” the camera gazes over Tokyo from an American military bomber as the plane ejects a cluster of cylinders. For several beats, the bombs disappear into the air. Then we see the explosions: tiny bursts of orange far below.Startling images appear throughout “Apocalypse ’45,” a transfixing documentary that depicts the final months of World War II in rare detail. The film (streaming on Discovery+) combines vivid archival footage from war reporters with the accounts of an array of veterans. Its project is to immerse us in the horrors of warfare, and to convey the ways its witnesses cope with war’s psychic toll.The images, taken from digitally-restored film reels that sat in the National Archives for decades, are disturbingly graphic. A Japanese woman steps off a cliff in the Mariana Islands to avoid being taken hostage. Soldiers on Iwo Jima shoot flamethrowers into caves. Planes piloted by kamikaze plunge into ships near Okinawa. The director Erik Nelson adds realistic wartime sound effects to the silent footage, achieving an unsettling verisimilitude.But the veterans, whose candid testimonies are interwoven in voice over, are the movie’s shrewdest addition. Notably, Nelson declines to distinguish among the men, and instead patchworks their deep, breathy voices into sonic wallpaper. Without faces or names, their remarks cannot be individually condemned or celebrated. Rather, they blend into a collective, showcasing how people seek out myths — about war’s inevitability, Japanese conformity, or American might — to find reason where there may be none.When it comes to representing non-American experiences, the documentary is less equipped. Nelson calls on only one Japanese interviewee, a survivor of Hiroshima. His voice opens the documentary, and reappears later on to describe the atom bomb attack. The survivor’s perspective is vital, but offered alone, its inclusion feels perfunctory. “Apocalypse ’45” knows that war is hell for everyone. But it’s difficult to escape the sense that, in this film’s view of history, America is top of mind.Apocalypse ’45Not rated. Running time: 1 hour 43 minutes. Watch on Discovery+. More

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    Satoko Fujii, a Pianist Who Finds Music Hidden in the Details of Life

    In ensembles big and small, the prolific musician uses sound to make the world’s complexities a little more graspable.Whether she’s playing solo piano or leading one of her various large ensembles, the pianist and composer Satoko Fujii will tug you toward the details.The leader of a dizzying array of ensembles both large and small, Fujii is arguably the most prolific pianist in jazz — if also among the most underrecognized. Since the 1990s, she has released close to 100 albums, mostly through her own Libra Records label. Two years ago, celebrating her 60th birthday, a milestone known as “kanreki” in Japanese culture, she put out a new album each month, including both solo piano and big-band works.Fujii says that she seems to hear music everywhere, and she feels challenged to channel the sensations of the world as directly as she can. “This probably sounds strange, but when I compose I feel like the music is already there — we just didn’t notice,” she said in a recent interview from her home in Kobe, Japan. “I feel like I’m just looking for something that was hidden, but that is already there.” The sound of an airplane overhead, an overheard conversation, even the rustling of trees can provide a spark.Without access to gigs, jam sessions or a recording studio during pandemic lockdown, she felt herself becoming unmoored. On walks around Kobe, she was touched by the uncanny nervousness of the atmosphere, but she and her husband, the trumpeter Natsuki Tamura, had nobody else to play with. “Everything was canceled,” she said. “I felt like: Who am I?”She decided to outfit her tiny piano room, which barely fits her beloved Steinway grand, with a home-studio setup. Then she continued writing and recording and releasing music, at an even faster clip than before.Across all of Fujii’s work, contradictions come into balance; though her music is abstract and sometimes wild, each element shimmers with clarity. In situations large and small, her tender attention to detail is equaled by her ability to convey enormous breadth and textural range. Listening to her, visual-art metaphors become tempting: These works are as complex and detail-driven as, say, a Mark Bradford canvas, and just as huge in scale.Since the start of quarantine she has posted well over a dozen albums to her Bandcamp page. They include “Prickly Pear Cactus,” a trio disc that she and Tamura made with the electronic musician Ikue Mori, trading sound files via email and building gradually on one another’s work; “Beyond,” a set of serene duets with the vibraphonist Taiko Saito; and a solo-piano album, “Hazuki,” available on CD this Friday, featuring compositions Fujii wrote in the early months of quarantine.Writing by email, Mori said she had started collaborating with Fujii a few years ago, after having heard from other musicians on the scene about a pianist with a “dynamic and diverse style.” The “Prickly Pear Cactus” project had allowed them to collaborate at an unhurried pace. “This time, taking our time playing and working on the details, was a perfect situation for both of us,” Mori said.Born in Tokyo, Fujii was obsessed by music from her early childhood, but she didn’t immediately excel at it. She remembers that classical piano didn’t come easily, and some instructors were less supportive than others. As a teenager, she said, one classical teacher told her: “If you just keep playing, when you get to be my age, like 70, you’d be a great piano player. Anyone can be a good piano player. Just keep playing.”That might sound like faint praise, but it steeled Fujii’s resolve. Speaking via video interview last month, she was bright-eyed and quick to laugh. But she described herself as a restless spirit, saying she feels at ease only when creating.“If people are happy enough with their life, they probably can just sit down and have a good tea and be happy,” she said. “I’m not like that. Somehow — I don’t know how I can explain this — I have to live with my energy. With my effort. That’s the thing that lets me be happy; that’s the way that I can feel I’m living.”After high school, Fujii earned a scholarship to the Berklee College of Music in Boston, moving there in 1985. As a young pianist, she was still figuring out how to position herself in relation to the jazz tradition, and she hadn’t yet written much of her own music when she attended a composition master class led by Chick Corea.“He said that just as we practice playing an instrument, we also can practice making compositions,” she said. “That was very new for me at that time. I decided, ‘OK, so maybe I can just do that.’” Maybe tirelessly putting in the work really was what mattered most — even when it comes to composing.“I have to live with my energy. With my effort,” Fujii said. “That’s the thing that lets me be happy; that’s the way that I can feel I’m living.”Bryan MurrayOr is it work at all? For Fujii, sonic inspiration comes from all angles — so the real challenge would be not to constantly spin it into something new. As a kind of diary of her inspirations, Fujii’s music troubles the divide between abstraction and realism. Plucking or scraping the strings of the piano; covering them up as she strikes the keys; letting the low, rustling textures of a horn section coalesce into harmony: All of this amounts to abstract expressionism, in musical form. But it’s equaled by her rich sense of simplicity, sprung from the feeling that she is simply converting the riches of the world around her into music.After Berklee, Fujii returned to Japan for a time, working as a teacher and session musician while developing a reputation in Tokyo as a farseeing bandleader. Then, in 1993, she returned to Boston to attend graduate school at the New England Conservatory. There she studied with the influential pianist Paul Bley, renowned for his wandering, dreamlike approach to improvising. He heard something within Fujii’s playing that she hadn’t completely unleashed, she said, and he encouraged her to cut away as much jazz orthodoxy as she could.“He said, ‘You cannot play like some other person,’” she said. “‘If you play like yourself, there is a reason to get your CD.’”The pair kept in touch after her graduation, and in 1995 they recorded “Something About Water,” a remarkable piano duet that was also one of Fujii’s first self-released albums on Libra. Soon she was getting calls to perform around the avant-garde scene in Brooklyn, where she and Tamura eventually moved for a year and a half.She ultimately returned to Japan, but not before laying the foundation for what would become Orchestra New York, a big band featuring many of the finest improvisers in the city. She has released a handful of albums with the group, which will celebrate its 25th anniversary next year. She has also maintained Orchestra Tokyo, composed of musicians there, and Orchestra Berlin, which she founded during a five-year stint living in Germany in the 2010s. Each orchestra has a different relationship to Fujii’s music, and perhaps she writes a little differently for each one.The tenor saxophonist Tony Malaby has been playing with Orchestra New York since the ’90s. He said that Fujii’s instructions to the band can often seem maddeningly understated, and she rarely records more than one take of each tune. Sometimes, Malaby said, it’s not until he hears the recording played back afterward that he gets a full measure of the music’s depth. “The simplicity is beyond the imagination,” he said.“You’re done, and you’re on the train, and you’re like, ‘What the hell was that?’” Malaby continued, describing the experience of leaving a recording session with the orchestra. “And then you get the CD in the mail, and it’s so powerful.”He was struck by how ably Fujii applied the language of her solo piano playing to her large ensembles, where she rarely plays a note on the keyboard. “She’s transcended the piano with the orchestra, and it sounds like when she plays trio or solo,” he said.Fujii said that she doesn’t think differently about the process of recording a solo album, or one with a large band. Either way, it’s about using sound to make life’s complexities a little more graspable. “The energy that I spend on a project, whether solo or for big band, it’s pretty much the same,” she said. “I just focus on it, spending time, 100 percent of my energy.”Articles in this series examine jazz musicians who are helping reshape the art form, often beyond the glare of the spotlight. More

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    For My Next Trick … Opening a New Musical in Tokyo in a Pandemic

    #masthead-section-label, #masthead-bar-one { display: none }At HomeMake: BirriaExplore: ‘Bridgerton’ StyleParent: With ImprovRead: Joyce Carol OatesAdvertisementContinue reading the main storySupported byContinue reading the main storyFor My Next Trick … Opening a New Musical in Tokyo in a PandemicOur writer’s adaptation of “The Illusionist” was slated for a tryout run. Lockdown, a tragic death, cancer and quarantine got in the way, but didn’t stop the show.Peter Duchan, who wrote the book for “The Illusionist,” watches its Tokyo debut from 7,000 miles away.Credit…via Peter DuchanFeb. 17, 2021, 5:00 a.m. ETAs I settled into my seat before takeoff, I felt, improbably, a sense of accomplishment. That I’d made it onto this (nearly empty) plane felt like a big deal. That I was permitted to travel abroad, a miracle. The road to J.F.K., to this flight, to my seat had already been long and steep.It began in 2016, when, over Skype, the London-based composer-lyricist Michael Bruce and I wrote the first draft of our musical adaptation of the 2006 film “The Illusionist,” itself based on a short story by Steven Millhauser. It wound past second, third and fourth drafts, past two developmental workshops.We were working toward a world premiere in Tokyo in late 2020. Our director, Thom Southerland, had a fruitful history with Umeda Arts Theater, one of Japan’s larger producing entities. They were itching to develop a new musical, and “The Illusionist” would provide that opportunity. For the creative team, it was a chance to not only further refine the writing but also to incorporate a crucial, as yet unrehearsed element: the illusions. (The protagonist is a magician, after all.)Enter the coronavirus. Theaters in America and the United Kingdom shut down. I anxiously tracked the situation in Japan, distraught when they stopped admitting foreign visitors, buoyed to see them make it through the first wave with the virus largely under control. Theaters, crucially, were open, so our production could go ahead as planned, even if the creative team was barred from entering the country.No matter what, I wanted the production to happen. I’d already had two 2020 regional productions canceled: one, a musical I’d written; the other, a show on which I was consulting. Like so many others in my sidelined industry, I was desperate for any crumb of professional validation.Umeda had announced that the December debut would star Haruma Miura as Eisenheim, an illusionist in fin de siècle Vienna who reunites with his first love, now engaged to a Hapsburg prince, and, in trying to win her back, upends the fragile, carefully constructed social order. (Edward Norton played the role in the movie.)Miura, who headlined Tokyo’s “Kinky Boots,” had participated in a workshop of Yojiro Ichikawa’s Japanese translation of our show in 2019. We knew his Eisenheim, intense and charismatic, would be a strong anchor for the piece. The production — and his involvement — seemed to be generating some buzz.On July 18, I woke to an email relaying the news: Miura, at 30 years old, was dead. Japanese media reported he had hanged himself. The entire team was stunned and saddened, unsure how or if we would proceed.In the past, I’d been suspicious of “the show must go on” — it seemed designed to coerce workers into tolerating unacceptable labor practices — but now I heard an earnest yearning in the phrase. Theater is, by nature, communal. Surely it would be more healing for all involved to gather and perform the show. What would be gained by giving up?Then from our producers came a barrage of questions. Would I be willing to quarantine in Tokyo? How quickly could I get myself to the Japanese consulate? (Deus ex machina: Japan began allowing business travelers to apply for visas!) Could we cut the intermission? (Socially distanced restroom use would take too long.) Were we OK with a shift in the schedule? Shortening the run?Yes, yes to all of it, yes to anything. We just had to do the show.Duchan flew to Tokyo for rehearsals, only to be kept in quarantine until it made best sense to head back to the United States, where he quarantined again.Credit…via Peter DuchanRecasting the main character was a thorny business so we’d decided to keep it in the family, inviting Naoto Kaiho, originally set to play the prince, to step into the role of Eisenheim.And then, another shoe. Thom was diagnosed with bowel cancer. He had confidence in a full recovery, but he would have to remain in London for treatment. He wasn’t going to be able to make the trip to Japan. Michael and I were worried about him. “Prioritize your health,” we implored.But Thom was adamant his illness need not derail the show. Our producers once again scrambled and came up with a plan. Thom would direct remotely, via live feed. A solution that might have seemed unreliable, even unthinkable, before the pandemic was now the only way we could carry on.With the necessary travel permissions, I’d made it to J.F.K., to this flight, to my seat. I snapped a selfie. Everything that could go wrong seemed already to have gone wrong. I felt palpable relief.At every juncture from here, there would be safeguards and precautions. I tested before flying (nasal swab at an overpriced boutique medical practice) and upon landing at Haneda Airport (spit test in a booth outfitted with photos of pickled plums to encourage salivation). I would join rehearsals after two weeks in quarantine, but even then, I wouldn’t be engaging much with Tokyo: We’d all agreed to avoid indoor dining, bars, museums — any and all crowds.The safety measures in the rehearsal studio were extensive. Upon arriving each day, participants zipped their personal belongings into assigned garment bags, including the face masks worn during their commutes. The production provided a new mask each day, to be worn throughout rehearsal. No eating was permitted in the room. No sharing phone chargers. The schedule included regular “airing breaks.”During my first week of quarantine in a Tokyo hotel, I attended rehearsals via Zoom. The choreographer, Ste Clough, was already in the studio, but the rest of the foreign creative team remained sequestered, back-channeling over WhatsApp. Over the course of the week, we cut 15 minutes from the show, replaced a song and juggled notes coming from multiple directions. We staged the first half of our intermission-less musical.Then, the morning of my eighth day in quarantine, I got a call from a producer. One of the actors was experiencing symptoms and had tested positive for Covid-19. Rehearsals were on hold. Those exposed — 19 cast members; various producers, stage managers and production assistants who were in the room every day; as well as those who had merely stopped by, including our orchestrator and a vocal coach — were being tested that afternoon.The more optimistic among us shared the hope that the results would validate the precautions taken, allowing work to start again in two weeks, after everyone in close contact with the afflicted actor had waited out their quarantine period.The next afternoon, at a Zoom production meeting, our lead producer relayed the results. Seven positives. Five onstage, two off. Our efforts may have limited, but certainly didn’t prevent, the virus’s spread. It was becoming increasingly difficult to adapt to the constantly changing circumstances. “Sometimes,” she said, “the bravest thing to do is walk away.”If we were to resume, I recognized, it would have to be with the fewest possible people in the studio. And, I had to admit, I wasn’t sure I was going to feel safe being one of them. As the apparatus for rehearsing remotely was already in place, I decided to return to New York.Watching a rehearsal for “The Illusionist” from a Tokyo hotel room.Credit…via Peter DuchanI went straight from J.F.K. into yet another quarantine. I woke at 5 a.m. for daily production meetings that stretched on for hours as our hardworking interpreters made sure every comment was understood in two languages. The Umeda team outlined the path forward. They didn’t feel comfortable asking folks to rehearse in a cramped studio, but our venue, the vast Nissay Theater, with its 1,300 seats and substantial cubic space, would provide a less risky environment.We would have to shorten the rehearsal period. We would have to simplify the staging to limit physical contact between actors. We wouldn’t have time to implement the tricks, forcing us to refocus those scenes on the reaction to magic rather than on the magic itself.We would have to inform the audience they’d be seeing a concert staging and offer refunds to the disgruntled and disappointed.Yes, yes to all of it. We just had to do the show.We made it through a few days of virtual rehearsal before Prime Minister Yoshihide Suga announced a state of emergency for Tokyo. We were canceled. Our choreographer returned to London. But the state of emergency didn’t actually order theaters to close. If other shows remained open, why not ours? Uncanceled.Thankfully, none of the positive cases in our company seemed to be severe, but, as our restart date approached, some weren’t yet healthy enough to work. Would we be willing to delay the opening, further shortening the run? Could we simplify the already streamlined staging?Again, yes. But why? Why were we fighting so hard? Was it because our story, exploring the fragility of truth, felt so relevant to the moment we were living? Or was it because, having overcome so many challenges already, it felt illogical to cower in the face of any new obstacle?Or were we driven by the need, however selfish, to have something, anything, to show for our efforts? The briefest of runs at 50 percent capacity — how helpful could it be really? No matter what happened in Tokyo, my British collaborators and I — and the show itself — would return to a numbing holding pattern, waiting for theaters in our respective countries to reopen. All we would gain by doing the show would be having done the show. Was that reason enough?After a tragic death, Naoto Kaiho stepped up into the lead role of Eisenheim in “The Illusionist.”Credit…Chisato OkaOne month to the day after I left Tokyo, “The Illusionist” resumed in-person rehearsals. Of the creative team, only Michael was at the Nissay Theater. Thom and Ste, both in London, rose at 4 a.m. for work. In the United States, I rehearsed most nights until about 3 a.m. The show came together quickly. It had to.The process felt distant, but the thrills were the sort well known to anyone who works in musical theater: hearing the score animated by a full orchestra after years of it played on one piano; seeing Ayako Maeda’s sumptuous, intricate costumes soak up the stage light and sharpen the actors’ characterizations; watching the talented and brooding Kaiho sink his teeth into the role of Eisenheim.I watched the Jan. 27 opening performance on our trusty live feed. During curtain call, the cast wept with joy and relief. Afterward a producer walked her phone to each dressing room so those of us celebrating remotely could shower the cast with congratulations.Filtered through screens, I could still feel the merry, frenetic backstage energy. Nearly 7,000 miles away, I was able experience the elation of opening night. I was making theater again. We were doing the show.Two days later, after playing its five scheduled performances, “The Illusionist” closed. Now we wait.AdvertisementContinue reading the main story More