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      The Hottest Jay-Z Merch: Limited-Edition Library Cards

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      Fans are rushing to collect all 13 of the Brooklyn Public Library’s limited-edition cards, which feature imagery from each of the rapper’s solo albums.Patrons streamed toward the returns desk at the Brooklyn Public Library’s main branch on Friday afternoon, buzzing with excitement. Several posed for pictures in the building’s lobby, which was newly plastered with images of Jay-Z, then signed up for special library cards that feature artwork from the rapper’s albums.The limited-edition library cards are the marquee souvenir from “The Book of Hov,” an exhibition honoring Jay-Z that took over the library last month.The cards are free for New York State residents and are available at Brooklyn Public Library branches in 13 different designs, each featuring the cover art from one of Jay-Z’s solo albums. Fans, who see the cards as instantly classic pieces of hip-hop memorabilia, are tracking them down with the sort of fervor usually reserved for vinyl records or concert tees.“Jay-Z being a Brooklyn native, he goes hard for Brooklyn, and his fans go hard for him,” said Chaz Barracks, 35, an artist and postdoctoral fellow at Syracuse University. He had taken a five-hour bus ride to Brooklyn to visit the library. “The card was worth it,” he added.According to the library, 11,000 new accounts have been created with associated Jay-Z cards. Branches that offered the limited-edition cards recorded a more than 1,000 percent increase in registrations in the last two weeks of July over the same period in June, according to the library.Roc Nation and Brooklyn Public LibraryLinda E. Johnson, the Brooklyn Public Library’s chief executive, said she had proposed a limited-edition card early in the library’s conversations with Roc Nation, Jay-Z’s entertainment company, which created the exhibition. The library had previously released cards featuring the work of Maurice Sendak, the author and illustrator of “Where the Wild Things Are.”“Swag in the form of T-shirts or mugs, that’s not really what we’re about,” Ms. Johnson said. “The card is your ticket to everything we have.”Roc Nation came back with the suggestion that they make 13 cards instead. The library decided to allow patrons to collect one of each style, but to rotate different card designs through many of the library’s branches to encourage fans to visit several locations.That plan appears to have worked, with some Brooklyn residents rushing out to collect the set of cards “like Pokémon,” as one social media user described it. Olayinka Martins, 26, a writer living in Brooklyn, spent three days visiting nine different branches in order to collect all 13.Mr. Martins, who learned to read through the Brooklyn library system, said he thought it was smart to plug into the hype cycle that exists around hip-hop merchandise. “The library leadership understands that hip-hop and Black culture have been the site of cool, and cool sells,” he said. “It’s very savvy.”The cards have caught the attention of Jay-Z fans outside the state, who cannot register for them because they lack New York addresses. Online, some are begging New Yorkers to mail them the cards. Complete sets are listed on eBay for upward of $1,000.Mr. Martins did not collect the cards planning to sell them, but he said he had been tempted by offers of more than $700.Ms. Johnson said the library had not been surprised to learn that people were trying to resell the cards. “We wish they weren’t doing it,” she said, “but it’s a small enough number that we’re not so worried right now.”The Brooklyn Public Library is just one of several New York City institutions recognizing the 50th anniversary of hip-hop, which had its origins in the South Bronx. The Metropolitan Transportation Authority has released four MetroCards honoring LL Cool J, Pop Smoke, Rakim and Cam’ron, which are being sold near each of the artists’ birthplaces. And the New York Public Library, which has locations in Manhattan, the Bronx and Staten Island, has released a special-edition card featuring imagery from the cassette that accompanied the 1983 film “Wild Style.”Brooklyn residents have been especially excited by the Jay-Z exhibition, which traces the artist’s life from his childhood in the Marcy Houses, a public housing complex in the Bedford-Stuyvesant neighborhood of Brooklyn, to his career as a musician and mogul.Olivia Shalhoup, 26, who runs a digital marketing agency and lives in the Williamsburg section of Brooklyn, said she found out about the exhibition on social media. She described herself as “a massive Hov fan” who has a “Vol. 3 … Life and Times of S. Carter” rug in her apartment.The Jay-Z card she picked up a few days later is the first physical library card she has owned. “Seeing a rapper be on something as mainstream and as massive as a library card, it’s just phenomenal,” she said.Dr. Barracks felt similarly. While waiting in a 20-minute line for his card, he said he had heard fans “bro-ing out” about which album was superior.“We don’t always see Black stories like Jay-Z’s take over everyday public spaces,” said Dr. Barracks, whose research centers on Black joy. “Every time people go to get other books, maybe it’ll encourage them to remember that our stories exist in the library, too.” More

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      How Hip-Hop Changed the English Language Forever

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      In 50 years, rap transformed the English language, bringing the Black vernacular’s vibrancy to the world. “Dave, the dope fiend shootin’ dope.” — Slick Rick, “Children’s Story” (1988) “Dopeman, dopeman!” — N.W.A, “Dope Man” (1987) Did you ghost me? 👻 Read 10:28 PM Homer Simpson going ghost. We unpacked five words — dope, woke, cake, […] More

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      Mahogany L. Browne’s Love Letter to Hip-Hop

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      It was a clear black night, a clear white moon. Warren G, “Regulate” (1994)Originally appearing on the soundtrack of the Tupac Shakur film “Above the Rim,” this song is built around a sample of Michael McDonald’s “I Keep Forgettin’ (Every Time You’re Near).” I’m looking like a star when you see me make a wish. […] More

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      How a Jay-Z Exhibit Took Over the Brooklyn Public Library

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      “The Book of Hov,” an elaborate summer exhibition at the borough’s main branch, was quietly conceived by his team as a surprise tribute that opens Friday.Earlier this week, when passages of Jay-Z lyrics from songs like “Hard Knock Life (Ghetto Anthem)” and “Justify My Thug” appeared on the Art Deco-style, curved limestone facade of the Brooklyn Public Library’s main branch, fans and passers-by could only speculate on the occasion for the building’s sudden makeover. A surprise concert for the rapper’s home borough? A tribute to the 50th anniversary of hip-hop this summer?The answer, it turned out, was neither — and also a secret even from the man himself.On Thursday evening, when Jay-Z entered the library for a private event surrounded by an inner circle of family, friends and business associates, he was greeted by his live band playing instrumental versions of his hits out front, and a career-spanning archival exhibition that he never asked for inside.Jay-Z learned about the exhibition at a private event held at the library on Thursday night.Simbarashe Cha for The New York Times“I know he wouldn’t let us do this,” said Desiree Perez, the chief executive of Jay-Z’s entertainment empire Roc Nation, about keeping such elaborate plans from the boss. “This could never happen if he was involved.”Featuring artwork, music, memorabilia, ephemera and large-scale recreations of touchstones from a sprawling career, “The Book of Hov,” which will run through the summer, might seem more at home at the Brooklyn Museum down the block. But by installing the showcase across eight zones of a functioning library, its architects are aiming to bring aspirational celebrity extravagance to a free public haven just a few miles from the Marcy Houses where Jay-Z grew up.“Jay belongs to the people,” Perez said. “It’s a place that feels comfortable. It’s not intimidating. A lot of people go to the museum, but a lot of people don’t.”Nicola Yeoman and Dan Tobin Smith’s mash-up of instruments that was photographed for the “Blueprint 3” cover.Amir Hamja/The New York TimesA Gucci jacket tied to the release of Jay-Z’s 2010 memoir, “Decoded.”Amir Hamja/The New York TimesA mural by Jazz Grant made of hand-cut and scanned imagery from Jay-Z’s archives.Amir Hamja/The New York TimesOnly the debut on Thursday was meant to be exclusive. Following a private tour through his own memories, Jay-Z made himself scarce when the tightly controlled doors opened, content to leave the V.I.P. guests among representations of his many likenesses, from Mafioso M.C. to boardroom mogul to social justice string-puller.Even his elusive wife, Beyoncé, mingled more, at least momentarily, as crowds gathered outside to catch glimpses of the Jay-Z extended universe — athletes like Jayson Tatum and Robinson Cano; the musicians Lil Uzi Vert, DJ Khaled and Questlove; the director Josh Safdie and the businessman Michael Rubin.By Friday, when the exhibit opens to the masses, the hors d’oeuvres and passed drinks — Jay-Z’s brands, naturally — would be gone. But remaining among the stacks are statues, sneakers, paintings, platinum plaques, trophies and news clippings tied to Jay-Z’s 13 albums and the companies he founded, including Rocawear and Tidal.The library had initially pitched Jay-Z as an honoree for its annual fund-raising gala. But when its chief executive, Linda E. Johnson — the wife of another Jay-Z ally, the developer Bruce Ratner — floated the idea to Perez of Roc Nation, the pair pivoted.One area of the library features playable turntables and vinyl representing the samples used across Jay-Z’s catalog.Amir Hamja/The New York Times“I just asked her, ‘How big is the library?’” Perez recalled. “And when she said 350,000 square feet, I couldn’t believe it.”Throughout the pandemic, Perez and Roc Nation had been plotting to display artifacts that conveyed Jay-Z’s influence across music, business and broader culture, including the pallets’ worth of master recordings he had regained ownership of over the years.“That archive belongs in Brooklyn,” said Johnson, who oversaw the merger of the Brooklyn Public Library and Brooklyn Historical Society.Together, the teams began planning “The Book of Hov” in January, tapping the production designers Bruce and Shelley Rodgers, Emmy-winning veterans of the Super Bowl halftime show, as well as the creative agency General Idea to conceive and execute the elaborate project.It wasn’t just displaying memorabilia. Beyond the library’s main atrium, beneath an enormous Jay-Z collage, now sits a full-scale replica of the main room from Baseline Recording Studios, where Jay-Z created some of his best-known songs. Every detail had to be correct, down to the TV size and the tub of Dum Dums on the counter.A full-scale recreation of the main room from Baseline Recording Studios, where Jay-Z created some of his most famous songs.Amir Hamja/The New York TimesA reel-to-reel machine in the replica of Baseline Studios.Amir Hamja/The New York TimesA Betacam master tape of the song “99 Problems.”Amir Hamja/The New York Times“They had the wrong couch, the wrong soundboard,” said Juan Perez, a Roc Nation executive and longtime friend of Jay-Z’s, who designed the original studio and gave plenty of notes for the recreation.Another area of the library features playable turntables and vinyl representing the samples used across Jay-Z’s catalog, surrounded by the encased tape reels, floppy disks and CDs containing his original music.Bruce Rodgers, the production designer now working on his 18th Super Bowl halftime show, called the project “probably the most intense installation I’ve ever been involved in,” adding: “We didn’t want to interrupt the normal workings of the library, but we wanted to make a statement.” That included flying in “ninjas” from the West Coast who could rappel up and down the building to install the lyrical facade in time.An area of the exhibition designed for children to make paper planes.Amir Hamja/The New York TimesThe paper plane is a Roc Nation logo attached to an inspirational motto.Amir Hamja/The New York TimesPart of the exhibition is dedicated to Jay-Z’s philanthropy and social justice work, as well as his various businesses.Amir Hamja/The New York Times“People thought I was a little out of my mind,” Johnson, the library executive, said. “I don’t think I’d be going out on a limb to say that this is the biggest exhibition we’ve ever done.”While the valuables will require additional security, Brooklyn Public Library was not paying for any of the production for the show, she added. “Roc Nation is doing a lot for us financially,” Johnson said, including a substantial donation tied to the gala in October, when Jay-Z and his mother, Gloria Carter, will be honored.In the meantime, Jay-Z will also be helping, perhaps unwittingly, with sign-ups. In addition to the draw of the exhibition itself, the library is producing 13 limited-edition library card variations featuring its homegrown star — one for each album.“I’m concerned about crowds,” Johnson said, conveying equal parts trepidation and excitement. “We’ll run out, I suspect.” More

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      How the Grammys Bring Rebels Into the Fold

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      The awards show needs to build bridges between generations. That means convincing once-overlooked upstarts to show up as elders.Around midway through the 65th annual Grammy Awards on Sunday night, Madonna came out to introduce a performance by Sam Smith and Kim Petras of their theatrically gothic collaboration, “Unholy.”The track, a robust and cheeky song about infidelity with a playfully erotic video, went to No. 1 on the Billboard Hot 100 in October, making Smith and Petras the first nonbinary and transgender artist, respectively, to top the chart. (On Sunday, “Unholy” also won best pop duo/group performance.)“Here’s what I’ve learned after four decades in music,” Madonna said dryly, riding crop in hand. “If they call you shocking, scandalous, troublesome, problematic, provocative or dangerous, you are definitely onto something.”Madonna would know, of course — the first decade of her career, she was aggressively, provocatively and campily pushing the boundaries of pop feminism, religion and sexuality, becoming one of the signature superstars of the 1980s. The Grammys, naturally, all but ignored her. She didn’t win a trophy for one of her studio albums until “Ray of Light,” in 1999. To this day, she has never claimed a Grammy in one of the major categories.Sam Smith performed “Unholy” after an introduction from Madonna in which she discussed the joys of provocation.Mario Anzuoni/ReutersAnd yet here she was, a revered and often-imitated elder, now fully absorbed into the Grammys ritual of baton passing between icons old and new.The Grammys, more than any of the other major award shows, needs these sorts of intergenerational handoffs to survive. Often it fudges them, by emphasizing and over-celebrating younger artists, like Bruno Mars and H.E.R., who make deeply traditional music.More Coverage of the 2023 GrammysQuestlove’s Hip-Hop Tribute: The Roots drummer and D.J. fit 50 years of rap history into 15 minutes. For once, the awards show gave the genre a fitting spotlight.Welcoming Rebels: The Grammys need to build bridges between generations. That means convincing once-overlooked upstarts to show up as elders, Jon Caramanica writes.Viola Davis’s EGOT: The actress achieved the rare distinction during the Grammys preshow, becoming the 18th person to have won an Emmy, a Grammy, an Oscar and a Tony.Protest Song: Shervin Hajipour’s “Baraye,” which has become the anthem of the protests in Iran, won in a new special merit category recognizing a song for social change.But the story of pop music is far more often about the mainlining and then mainstreaming of frisky outsider ideas into broad palatability. Innovators and interlopers become the establishment. Those who emerged pushing back fiercely against their elders eventually become elders.For the Grammys to last for decades to come — if it even should, but that’s a debate for a different time — it needs to turn rebels into institutionalists.Nowhere was this more clear Sunday night than in the elaborate and rousing hip-hop history revue that anchored the broadcast — a performance that underscored the Grammys’ often-tortured relationship to newness and rebellion, to say nothing of pop music rebels’ often-tortured relationship to the Grammys.Start at the end, when Lil Uzi Vert stomped out onstage, his hair jelled into spikes, rapping his bizarro viral hit “Just Wanna Rock.” This is how hip-hop works now — an idiosyncratic stylist finds fervor online and builds a cult atop it, a mechanism that couldn’t be further from the Grammys stage.Lil Uzi Vert represented rap’s current generation, performing “Just Wanna Rock.”Kevin Winter/Getty Images For The Recording AAnd yet here he was, anchoring a 12-minute feat of logistics and favor-pulling (orchestrated by Questlove) featuring several titans who had previously never touched the Grammy stage. Rakim, never nominated for a Grammy, with a morsel of “Eric B. Is President.” Too Short, never nominated for a Grammy, plowing through “Blow the Whistle.” The Lox, only nominated for featuring on a Kanye West album, performed “We Gonna Make It,” a song reliably certain to ignite a Hot 97 Summer Jam in New York but not usually the purview of an industry gala.Like all historical surveys, it was both impressively broad and woefully incomplete. Jay-Z was in the audience, not onstage. Drake and West didn’t attend (likely for very different reasons). Lil Wayne and Nicki Minaj were M.I.A. The lineup also brought to mind boatloads of other legends who could have taken a star turn — Cam’ron, Lil’ Kim, UGK, KRS-One, E-40, Master P, Big Daddy Kane — to say nothing of the countless rappers who died before seeing the genre reach its 50th birthday.Mostly it underscored the uncharitable ways in which hip-hop has been handled by the Grammys, and the long-running resistance of hip-hop’s biggest stars to the show’s butter-finger approach to handling them. At the 1989 Grammys, the first to honor hip-hop with an award, several of the nominated artists boycotted because the category was not being televised. But some of those original boycotters, Salt-N-Pepa and DJ Jazzy Jeff, appeared during this Sunday’s performance, more evidence of time healing all wounds.In recent years, the Grammys have ever so slightly sped up their relationship to pop music’s evolution. Opening the show this year was Bad Bunny, the Puerto Rican rapper-singer whose 2022 release “Un Verano Sin Ti” was last year’s most streamed LP. It was also nominated for album of the year, the first Spanish-language album so honored. The memorial segment included a tribute for Takeoff, the Migos rapper, from his group mate Quavo, a saddening indicator of the Grammys’ growing acceptance of hip-hop. And in her acceptance speech for record of the year, Lizzo framed her unabashedly positive and joyful music as an act of rebellion that paid off.And then there is the matter of Beyoncé, now the most decorated artist in Grammy history while still feeling like something of an outsider. Claiming that record didn’t quite overshadow her losses in the three major categories she was nominated in — to Bonnie Raitt (nice), Lizzo (sure, OK) and Harry Styles (errrr … great rings, beautiful rings).Beyoncé took the Grammys stage once, to accept the award for best dance/electronic music album, which gave her the record for most Grammy wins ever.Kevin Winter/Getty ImagesBeyoncé is a shadow traditionalist, but her short-straw-drawing at the Grammys has fashioned for her something of an outsider lore. She did not perform at this year’s event, and hasn’t for some time, a choice that feels pointed. It’s possible to be the most awarded artist in Grammys history, and still be an anti-Grammys rebel.This goes for her husband as well. Jay-Z boycotted the Grammys in 1999, but has shown up from time to time in the years since, largely to support his wife. He’s won 24 Grammys to Beyoncé’s 32.He was nominated five times this year, but more important, he was the key element in the show-closing performance of “God Did,” a signature DJ Khaled-orchestrated posse cut. What’s notable about this song isn’t that it was a hit — it was not — but that it features a dramatically long, boast-filled, conversation-starting Jay-Z verse.Jay-Z rapped the whole thing, all four minutes of it, seated at the center of a Last Supper-style table, flanked on either side by his longtime business associates Emory Jones and Juan Perez. He looked relaxed, unbothered, rapping like a benevolent uncle from whom you’re lucky to hear old war stories.For someone who’s been vocally skeptical about the Grammys over many years, Jay-Z ended the show wholly on his terms, like the final move in a decades-long chess game. An agitator finally ceded the throne.Whether he — or Beyoncé — will ever deign to sit in it again remains to be seen. More

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      How Stormzy Crafted His Latest Album, ‘This Is What I Mean’

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      The British rapper was inspired by a variety of artists, including his sister, in making his third album.LONDON — Early in 2020, Stormzy thought he knew what kind of album he wanted to make. He wanted it to be “proper hard,” the British rapper said in a recent video interview.But then the pandemic hit, and “This Is What I Mean,” Stormzy’s recently released third album, ended up being made in a period of stillness when there was nothing to do except “chill, look after my dogs and make an album, and hear my thoughts and listen to God,” he said.Making the record from this space was a change of pace for Stormzy, 29, born Michael Ebenezer Kwadjo Omari Owuo Jr. He is now Britain’s highest profile rapper, and has built an ever-growing portfolio of initiatives for Black Britons and other people of color.Musically, he’s credited with being instrumental in Britain’s revival of grime music, and he was the first solo Black British artist to headline Glastonbury Festival.But when it came to making “This Is What I Mean,” “I didn’t have my cape on, ” he said. “I was just Mike, just navigating life.” The pandemic meant he had psychic distance from his public persona, and physical distance from the trappings of fame; the resulting album takes the introspection present on his previous projects and digs deeper.On the video call, Stormzy discussed some of the artists that influenced his making the record. These are edited excerpts from that conversation.‘Marcy Me’ by Jay-ZRozette Rago for The New York Times“Marcy Me,” from Jay-Z’s 2017 album “4:44,” exemplifies what Stormzy respects most about the New York rapper: his seemingly effortless delivery of effortful penmanship.“That takes dedication to your craft, and that takes studying your craft,” Stormzy said, “where you are now able to come out and rap at the highest level, and make it look like you just rolled out of bed.”A line could be drawn between “4:44,” which is, in part, a sonic confessional, and “This is What I Mean,” which is also an exercise in vulnerability. “I feel like with any great art that you consume, I think that it consciously or subconsciously inspires you,” Stormzy said, adding that seeing Jay-Z be so vulnerable “made me feel like, OK, that’s what we’re doing.”‘All of the Lights’ by Kanye WestThe influence of Ye, the scandal-prone artist formerly known as Kanye West, is “unashamedly” present on the titular song on “This Is What I Mean,” Stormzy said.That track takes cues from “All of the Lights,” off West’s 2010 album “My Beautiful Dark Twisted Fantasy.” One of Stormzy’s favorite songs by West, “All of the Lights” is ambitious and baroque, loaded with short interludes from other artists. Stormzy thinks of the song as a painting, and the musicians, producers and instrumentalists the artist’s tools.“This Is What I Mean” is a similar exercise in ambition. “I’ve made that song with three different producers; I’ve got, like, five or six of my favorite artists on it and we were just painting,” Stormzy said.Beyoncé’s Live PerformancesLarry Busacca/Getty ImagesStormzy has a rule: If someone discredits Beyoncé’s artistry, “I don’t trust them.”His performances are often high energy, and feature theatrical moments. At the 2018 Brit Awards, he performed under a rain machine as rows of balaclava-clad men sat behind him, reminiscent of Da Vinci’s “Last Supper.” (Similar imagery was also invoked on the cover of his debut record “Gang Signs and Prayer.”)“There’s no one who has inspired my live show like Beyoncé,” he said. After watching her 2018 Coachella performance ahead of his own headline performance at Wireless Festival, he called his creative director to say they needed to start over.“When people see my Glasto, they see my tour, I’m like, yeah, that’s me trying to be a fraction of Beyoncé’s live show,” he said.Rachael AnsonReferences to Rachael Anson, Stormzy’s older sister, are littered across his discography. A D.J., Anson has hosted a show on a female-led online radio station and crafted mixes for the likes of Apple Music.Growing up in South London, Anson not only encouraged his ambitions, but also lent a practical ear when he was starting out. “The only thing that used to irk her about my raps was my flow,” he said. “My sister is the queen of vibes, she is so at one with music.”Her opinion continues to loom large for him: “Even now when I write, I’m like, aah, Rachael’s going to hear that” and she’s going to love it, Stormzy said.Frank OceanVisionhaus#GP/Corbis, via Getty ImagesIn Stormzy’s opinion, the singer Frank Ocean is the “most gifted songwriter of my generation.”Stormzy is a rapper who often sings, and said he has taken cues from the way Ocean’s music shows that “melody doesn’t need to be complicated to be beautiful.”“He hits pockets of melody that are really sweet to my spirit,” Stormzy said. “I’ve learned that from him, I can use my voice — whatever remit I live in with my vocal ability — to find these sweet pockets of melody.” This is especially clear on two songs on his new album, “Firebabe” and “Holy Spirit,” which Stormzy sings throughout.‘Growing Over Life’ by Wretch 32Stormzy is equally likely to rap over a drill beat, spit on a gospel song or croon over a piano: “Excellent rap is not always rooted in the energy and the gangster,” he said. He shares this proclivity with one of his musical heroes, the British rapper Wretch 32, born Jermaine Sinclaire Scott.Wretch’s refusal to be bound by any of the thematic or sonic restraints that are often found in M.C. culture has informed Stormzy’s approach to music. This is especially true of Wretch’s 2016 album, “Growing Over Life,” which engages with the personal and political treatment of Black people in Britain.Listening to the record, “I just used to be so blown away,” Stormzy said. “The best rapper in our country is rapping over these beautiful melodies, these beautiful pieces of music.”Wretch’s influence can be heard on the track “Please,” from “This Is What I Mean.” Backed by a piano, Stormzy is candid about his relationship with his father: “Please Lord give me the strength to forgive my dad / For he is flawed and so am I.” More

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      Rihanna to Perform at Super Bowl Halftime

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      The singer’s highly anticipated return to the stage will include the first halftime show under the N.F.L.’s new sponsorship deal with Apple Music.Rihanna will perform at the Super Bowl in Glendale, Ariz., on Feb. 12 as the N.F.L. enters the first year of a new deal with Apple Music as primary sponsor of the halftime show, replacing Pepsi.It is the first scheduled return to the stage for an artist who last performed publicly at the Grammy Awards in early 2018, and whose most recent solo album, “Anti,” was released in January 2016.“We’re excited to partner with Rihanna, Roc Nation and the N.F.L. to bring music and sports fans a momentous show,” said Oliver Schusser, Apple’s vice president for Apple Music and Beats.The announcement is an about-face for the singer, who was among the artists who rebuffed invitations to perform on football’s biggest stage in support of Colin Kaepernick, the former 49ers quarterback who has been unable to find a new team since he became a free agent in March 2017. Kaepernick accused the league of blackballing him because of his kneeling during the national anthem to protest police brutality toward Black people.Facing player protests and an impending loss of cachet for the show, the N.F.L. in 2019 signed on Jay-Z and Roc Nation, the rapper’s entertainment and sports company, as “live music entertainment strategist,” to consult on the Super Bowl halftime show and contribute to the league’s activism campaign, Inspire Change.Rihanna is both managed by Roc Nation and signed to its record label, according to the company’s website.Last February’s halftime show in Inglewood, Calif., was the third under Roc Nation’s guidance. The hometown rap icons Dr. Dre, Snoop Dogg and Kendrick Lamar and the singer Mary J. Blige delivered well-regarded performances which book-ended that of the rapper Eminem. In what appeared to be a reference to Kaepernick’s protest, Eminem knelt after performing “Lose Yourself” in a move that was anticipated by N.F.L. officials who had seen him do it in rehearsals.In the years since Rihanna’s last album release, she has appeared as a guest on a small handful of singles by other artists — including DJ Khaled’s “Wild Thoughts,” which hit No. 2 on the Billboard chart in 2017 — and intermittently teased new music of her own, though none has materialized.As a result, what would be Rihanna’s ninth studio album has taken on a near-mythic quality among fans — who regularly refer to it as “R9” — even as the singer has focused instead on her business empire, which includes the Savage x Fenty lingerie brand and skin care and makeup lines that have contributed to her $1.7 billion net worth, as estimated in 2021 by Forbes.Earlier this year, Rihanna had her first child with the rapper ASAP Rocky.In a 2019 interview with T Magazine, the singer of hits like “Umbrella” and “We Found Love” said the new album would, as long rumored, be a reggae project, while joking about the fan-given name. “I’m about to call it that probably, ’cause they have haunted me with this ‘R9, R9, when is R9 coming out?’ How will I accept another name after that’s been burned into my skull?”More recently, Rihanna told Vogue, “I’m looking at my next project completely differently from the way I had wanted to put it out before,” adding: “It’s authentic, it’ll be fun for me, and it takes a lot of the pressure off.” More