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    Broadway and West End Theater Owners Agree to Join Forces

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    A major British theater company, Ambassador Theater Group, says it is “combining operations” with Jujamcyn, the smallest of Broadway’s three big landlords.Jujamcyn Theaters, the smallest of the three big Broadway landlords, is combining its operations with a large British company, the Ambassador Theater Group, or A.T.G.The transaction, confirmed Tuesday by Jujamcyn and International Entertainment Holdings Limited, which is A.T.G.’s parent company, would give A.T.G., which already operates two of the 41 Broadway houses, a more sizable foothold in the heart of America’s theater industry, and would give Jordan Roth, the Jujamcyn president, more resources for showcasing his creative ambitions. Jujamcyn operates five Broadway houses; A.T.G. has 58 venues in Britain, Germany, and the United States.The companies said that the transaction is subject to regulatory approval, but did not say by what entity and in which country. No financial terms were specified.Roth, one of the most colorful characters on Broadway’s business side, will become the creative director of the combined company and its largest individual shareholder, with a seat on the board. There are also significant institutional shareholders: A large Rhode Island-based private equity firm, Providence Equity Partners, has for the last decade been A.T.G.’s majority shareholder, and at the height of the pandemic, when theaters were being financially squeezed by a lengthy shutdown, an Australian company, T.E.G., acquired a minority share of the company.Roth, the 47-year-old son of the real estate titan Steven Roth and the Broadway producer Daryl Roth, has been a singular force in a staid industry, with a disruptive emphasis on customer service in his theaters, a fondness for couture, an exuberant presence on social media, and left-leaning politics sharply at odds with those of his Trump-supporting father.The transaction portends a potential shift from the quirky to the corporate: A.T.G. is a large company, run by a former wine industry executive, Mark Cornell, who will remain as chief executive of the combined company. A.T.G. is fundamentally British, which could be a cause for concern on Broadway, where there is occasional worry about too many London shows — often developed with British government support — swamping work by American theater artists. (After Second Stage Theater, a nonprofit that focuses on work by living American writers, finally acquired a Broadway house in 2015, its artistic director, Carole Rothman, proudly proclaimed that her organization’s Broadway programming would feature “No Brits.”)The companies, which would not make anyone available for comment, did not describe the transaction as either an acquisition or a merger, and it is not immediately clear what “combining operations” will mean for the employees or operations at the five Jujamcyn houses or the two A.T.G. Broadway houses.The Jujamcyn theaters include the Eugene O’Neill, which is the long-term home of “The Book of Mormon,” as well as the Al Hirschfeld (“Moulin Rouge!”), the Walter Kerr (“Hadestown”), the August Wilson (“Funny Girl”) and the St. James (awaiting a new musical called “New York, New York”). Roth is expected to continue to decide what shows run in those five theaters, and he has previously shown a strong interest in work by American writers: Four of the five current Jujamcyn musicals have American origins; “Moulin Rouge!” has Australian roots, but the stage musical was developed in the United States.A.T.G. has an ambitious Broadway track record thus far. The company has for a decade operated one of the biggest Broadway houses, the Lyric, which, lavishly reconfigured for 1,622 seats, has for the last five years been home to “Harry Potter and the Cursed Child.” A.T.G. has since 2017 also operated one of Broadway’s smaller houses, the Hudson, which with just under 1,000 seats often presents plays; the latest, a revival of “A Doll’s House” starring Jessica Chastain, began previews Monday night. Among the hallmarks of the company’s Broadway presence: fancier food and drink than at most of the American-operated houses.Notably, both “Harry Potter and the Cursed Child” and “A Doll’s House” are produced by companies financed by A.T.G. A lead producer of “Cursed Child” is Sonia Friedman, a prolific and powerful London-based producer whose production company is an A.T.G. affiliate; the director of “A Doll’s House” is Jamie Lloyd, a British director whose production company is also affiliated with the group. (Friedman is also a lead producer of “Funny Girl” and “New York, New York,” both running at Jujamcyn theaters.)The combination of A.T.G. and Jujamcyn — it is not clear what the amalgamated venture will be called — will still be the smallest of the three big Broadway landlords, but now with seven of the 41 theaters. The Shubert Organization has 17 theaters and the Nederlander Organization has nine. Six theaters are operated by nonprofits, one by Disney, and one (Circle in the Square) is independently owned.Jujamcyn, founded in the late 1950s, was named for Judy, James and Cynthia Binger, the grandchildren of the company’s founder. The Binger family sold the company to Rocco Landesman in 2005; Jordan Roth bought a stake in the company in 2009.Roth has been an activist theater owner. In the buildings, he has overseen everything from a redesign of the ice cubes (to reduce the clinking noise) to bringing in a new ticket seller, SeatGeek, to manage ticket sales.He has presented multiple hit shows, among the biggest of which has been “The Book of Mormon,” which has been running since 2011. He also landed “Springsteen on Broadway,” an enormously successful Bruce Springsteen concert show that had runs both before and after the pandemic shutdown.Roth has also been active as a producer, most recently transferring a concert-style production of “Into the Woods” from City Center to the St. James; he was also a producer of the Tony-winning 2018 revival of “Angels in America.”A.T.G. has been expanding its presence in the United States, where it now owns, operates or manages 16 theaters, including not only the two Broadway houses, but also the King’s Theater in Brooklyn, the Colonial Theater in Boston, and theaters in Detroit, New Orleans, San Antonio, San Francisco and Sugar Land, Texas. More

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      Broadway Power Brokers Pledge Diversity Changes as Theaters Reopen

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      To address Black artists’ concerns, the pact calls for forgoing all-white creative teams, renaming theaters for Black artists and establishing diversity rules for the Tonys.Fifteen months after the George Floyd protests called renewed attention to racism in many areas of society, some of the most powerful players on Broadway have signed a pact pledging to strengthen the industry’s diversity practices as theaters reopen following the lengthy shutdown prompted by the coronavirus pandemic.The agreement commits Broadway and its touring productions not only to the types of diversity training and mentorship programs that have become common in many industries, but also to a variety of sector-specific changes: the industry is pledging to forgo all-white creative teams, hire “racial sensitivity coaches” for some shows, rename theaters for Black artists and establish diversity rules for the Tony Awards.The document, called “A New Deal for Broadway,” was developed under the auspices of Black Theater United, one of several organizations established last year as an outgrowth of the anger Black theater artists felt over the police killings of Floyd in Minnesota and Breonna Taylor in Kentucky. Black Theater United’s founding members include some of the most celebrated performers working in the American theater, including Audra McDonald, Brian Stokes Mitchell, Billy Porter, Wendell Pierce, Norm Lewis and LaChanze.The signatories include the owners and operators of all 41 Broadway theaters — commercial and nonprofit — as well as the Broadway League, which is a trade organization representing producers, and Actors’ Equity Association, which is a labor union representing actors and stage mangers. Their pledges are not legally enforceable, but they agreed to “hold ourselves and each other accountable for implementing these commitments.”The document was negotiated at a series of virtual meetings that began while theaters were closed because of the pandemic; the changes are being announced as two Broadway shows have begun performances this summer, with 15 more planning to start, or restart, in September.“We convened all of the power players in our industry — the unions, the theater owners, producers and creatives — and had conversations about changing habits, structures and creating accountability,” said the director Schele Williams. “We knew that before our theaters robustly started opening in the fall, everyone deserved to know who they were in the space, and how they would be treated, and that’s something none of us have known in our careers.”One of the key changes being called for is that creative teams — which include directors, writers, composers, choreographers and designers — should be diverse. A section signed by directors and writers vows to “never assemble an all-white creative team on a production again, regardless of the subject matter of the show,” while a section signed by producers says, “We will make best efforts to ensure true racial diversity on all future productions.”The meetings, which started in March, were funded by the Ford Foundation and facilitated by Kenji Yoshino, director of the Center for Diversity, Inclusion and Belonging at New York University School of Law. “Everyone came in ready to make change,” the producer David Stone said.Among the changes that will be most visible to the general public: The three big commercial landlords on Broadway — the Shubert, Nederlander and Jujamcyn organizations — each pledged that at least one theater they operate would be named for a Black artist. Jujamcyn already operates the August Wilson Theater, the only Broadway house named for a Black artist.“This is a movement that is going to make change, and we’re happy to be part of it,” said Robert E. Wankel, chairman and chief executive of the Shubert Organization..css-1xzcza9{list-style-type:disc;padding-inline-start:1em;}.css-3btd0c{font-family:nyt-franklin,helvetica,arial,sans-serif;font-size:1rem;line-height:1.375rem;color:#333;margin-bottom:0.78125rem;}@media (min-width:740px){.css-3btd0c{font-size:1.0625rem;line-height:1.5rem;margin-bottom:0.9375rem;}}.css-3btd0c strong{font-weight:600;}.css-3btd0c em{font-style:italic;}.css-w739ur{margin:0 auto 5px;font-family:nyt-franklin,helvetica,arial,sans-serif;font-weight:700;font-size:1.125rem;line-height:1.3125rem;color:#121212;}#NYT_BELOW_MAIN_CONTENT_REGION .css-w739ur{font-family:nyt-cheltenham,georgia,’times new roman’,times,serif;font-weight:700;font-size:1.375rem;line-height:1.625rem;}@media (min-width:740px){#NYT_BELOW_MAIN_CONTENT_REGION .css-w739ur{font-size:1.6875rem;line-height:1.875rem;}}@media (min-width:740px){.css-w739ur{font-size:1.25rem;line-height:1.4375rem;}}.css-9s9ecg{margin-bottom:15px;}.css-uf1ume{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;}.css-wxi1cx{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-align-self:flex-end;-ms-flex-item-align:end;align-self:flex-end;}.css-12vbvwq{background-color:white;border:1px solid #e2e2e2;width:calc(100% – 40px);max-width:600px;margin:1.5rem auto 1.9rem;padding:15px;box-sizing:border-box;}@media (min-width:740px){.css-12vbvwq{padding:20px;width:100%;}}.css-12vbvwq:focus{outline:1px solid #e2e2e2;}#NYT_BELOW_MAIN_CONTENT_REGION .css-12vbvwq{border:none;padding:10px 0 0;border-top:2px solid #121212;}.css-12vbvwq[data-truncated] .css-rdoyk0{-webkit-transform:rotate(0deg);-ms-transform:rotate(0deg);transform:rotate(0deg);}.css-12vbvwq[data-truncated] .css-eb027h{max-height:300px;overflow:hidden;-webkit-transition:none;transition:none;}.css-12vbvwq[data-truncated] .css-5gimkt:after{content:’See more’;}.css-12vbvwq[data-truncated] .css-6mllg9{opacity:1;}.css-qjk116{margin:0 auto;overflow:hidden;}.css-qjk116 strong{font-weight:700;}.css-qjk116 em{font-style:italic;}.css-qjk116 a{color:#326891;-webkit-text-decoration:underline;text-decoration:underline;text-underline-offset:1px;-webkit-text-decoration-thickness:1px;text-decoration-thickness:1px;-webkit-text-decoration-color:#326891;text-decoration-color:#326891;}.css-qjk116 a:visited{color:#326891;-webkit-text-decoration-color:#326891;text-decoration-color:#326891;}.css-qjk116 a:hover{-webkit-text-decoration:none;text-decoration:none;}The document’s signatories are committing to changes that would affect many aspects of the theater business, from casting to hair care. But Broadway is a highly unionized work force, and the only labor unions that signed the agreement are those representing actors, stage managers, makeup artists and hairstylists.That leaves some conspicuous gaps — there is pervasive concern about low levels of diversity among Broadway stagehands, musicians and design teams, for example — and the leadership of Black Theater United said that although the group has endorsements from individuals working in those areas, it will continue to work to win more organizational support for the document.The actor NaTasha Yvette Williams said that she expected more groups to embrace the calls for change. “It’s only a matter of time before they come around,” she said.The director Kenny Leon acknowledged frustration that his own union, the Stage Directors and Choreographers Society, was not a signatory. “I am disappointed that my directing union hasn’t signed on yet,” he said. “But as a Black member of that union, I’m going to keep fighting for that.”The executive director of the union, Laura Penn, said the organization was “deeply committed to the principles” of the agreement, but opted not to sign because much of it is “beyond the scope of the union’s purview.”Jeanine Tesori, a composer, said she is hopeful that the variety of professions represented in a show’s music department will jointly commit to creating more opportunity in what can be a tough area to break into. “We have to invite newcomers in,” she said.The signatories pledged to create a new, mandatory, industrywide training program for Equity, Diversity, Inclusion, Accessibility and Belonging. And, with an eye toward further diversifying the industry, they also committed to “mentoring and sponsoring Black talent in our respective fields on an ongoing basis.”“Everybody has a Black Lives Matter statement out,” said the actress Allyson Tucker. “The words are no longer enough. What is the action?”Among the other commitments: remove “biased or stereotypical language” from casting notices; insist on diversity riders prioritizing inclusivity as part of director and author contracts; search more widely for music contractors, who are the gatekeepers to orchestra staffing; and abolish unpaid internships. “Internships had a reputation of being for people who could afford to not be paid any money,” said the actor Darius de Haas.The signatories also commit to “sensitivity” steps for shows dealing with race. “For shows that raise racial sensitivities, we will appoint a racial sensitivity coach whose role is akin to an intimacy coach,” the document says. And separately, it says, “While acknowledging that creatives can write about any subject that captures their interest or imagination, we will, when writing scripts that raise identity issues (such as race), make best efforts to commission sensitivity reads during the drafting process to assist in flagging issues and providing suggestions for improvement. Playwrights and/or those individuals or entities with contractual approval rights will retain creative control to accept or reject the sensitivity reader’s recommendations.”“We have to tell difficult stories,” Schele Williams said. “But we also must take great care.”The document does not detail what kinds of diversity rules the group is seeking for the Tony Awards. But the actor Vanessa Williams said the document’s call for diversity “requirements for Tony Award eligibility” was inspired by new rules for the Academy Awards that will require films to meet specified inclusion standards to qualify for a best picture nomination. More

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      Bruce Springsteen Will Return to Broadway in June

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      “Springsteen on Broadway” opens on June 26 at the St. James Theater; audience members will be required to show proof of full Covid-19 vaccination to enter.Bruce Springsteen is returning to Broadway.“Springsteen on Broadway,” the rock legend’s autobiographical show, which ran for 236 performances, including seven previews, in 2017 and 2018, will open on June 26 at the St. James Theater, at 246 W. 44th Street, and have additional performances through Sept. 4, according to an announcement. As of now, the show will be the first to open on Broadway since the pandemic shut down performances in March 2020. While some Broadway productions have set return dates as early as Aug. 4, most have targeted mid-September for their reopenings.Tickets go on sale Thursday at noon Eastern time through SeatGeek, the show’s official ticket seller. SeatGeek, a challenger to Ticketmaster, has a deal with Jujamcyn Theaters, which operates the St. James as well as the Walter Kerr Theater, where “Springsteen on Broadway” had its initial run.Although Broadway theaters and producers have said they plan to reopen their full lineup of shows after Labor Day, the speed of vaccination, and promising downward trend of coronavirus cases in the United States, have encouraged many performers and producers throughout the entertainment industry to move forward quickly.According to the show’s announcement, audience members will be required to show proof of full Covid-19 vaccination along with their tickets to enter the theater. Entry times will be staggered, and attendees will be required to fill out a Covid-19 health screening within 24 hours of the show.“Springsteen on Broadway” — which had its genesis in a private performance at the White House in January 2017, in the closing days of the Obama administration — is a mostly solo show by Springsteen, drawing from his catalog of hits and his 2016 autobiography, “Born to Run.” The show weaves in stories from throughout Springsteen’s career, with insights into how he wrote songs like “Born in the U.S.A.” (His wife, Patti Scialfa, joined him in some songs.)The show was a blockbuster hit, selling $113 million in tickets and playing to a total of 223,585 fans. It was also filmed for a Netflix special of the same title, which went online shortly after the last performance in December 2018.Proceeds from the opening night of “Springsteen on Broadway” will be donated to a number of charities, including the Boys & Girls Clubs of Monmouth County in New Jersey, Broadway Cares/Equity Fights AIDS and Food Bank for New York City. More

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      A Broadway Theater Owner Rethinks Post-Pandemic Ticket Selling

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      #masthead-section-label, #masthead-bar-one { display: none }At HomeExplore: A Cubist CollageFollow: Cooking AdviceVisit: Famous Old HomesLearn: About the VaccineAdvertisementContinue reading the main storySupported byContinue reading the main storyA Broadway Theater Owner Rethinks Post-Pandemic Ticket SellingJujamcyn, which operates five of the 41 Broadway houses, said that when theater returns it will use SeatGeek instead of Ticketmaster.In a sign that some theaters are rethinking how they will operate when Broadway reopens, Jujamcyn Theaters is overhauling its ticketing practices.Credit…David S. Allee for The New York TimesMichael Paulson and Jan. 29, 2021As many live performance venues rethink their operations in anticipation of a post-pandemic reopening, one of Broadway’s major theater owners has decided to overhaul its ticketing practices.Jujamcyn Theaters, home to the musicals “Hadestown,” “Moulin Rouge!” and “The Book of Mormon,” said Friday that it had reached an agreement with SeatGeek, a disruptive newcomer to the marketplace, to handle of all its ticketing. It had been using Ticketmaster, the dominant platform for concerts and other live events.The agreement is SeatGeek’s first on Broadway; the company, which is based in New York, works primarily in the sports industry in the United States, but also has theater clients in London’s West End.“We’re always scanning the landscape for what is new and what is possible, but the shutdown really changed what we were looking for,” said Jordan Roth, the president of Jujamcyn, which operates five of the 41 Broadway theaters. “There are capabilities that SeatGeek has built that speak directly to the now, and also, I think, to the future.”Roth would not describe the financial details of the arrangement, but said he had been impressed by the company’s technological flexibility, as well as its use of historical and comparative pricing to help customers assess ticket value. He said that beyond selling tickets, its technology could be used to allow customers to order food and drink, arrange transportation, purchase merchandise and get other information. SeatGeek will also allow tickets for Jujamcyn shows to be resold through its platform.The deal is a coup for SeatGeek, which began in 2009 as an aggregator of listings on the secondary ticketing market but has become a significant competitor to Ticketmaster in selling tickets directly on behalf of theaters and sports teams. SeatGeek sells tickets for the Dallas Cowboys, the Cleveland Cavaliers and a number of Major League Soccer teams.Danielle du Toit, the president of SeatGeek Enterprise, the company’s primary sales platform, said the Jujamcyn deal would showcase innovations like allowing patrons to order a glass of Champagne to be delivered to their seat at intermission.“For the average Joe,” du Toit said, “the idea is that it’s easy, it’s intuitive, it’s fast, it’s enjoyable.”The shutdown of live events during the pandemic has dealt a blow to all venues and ticketing companies. But behind the scenes, it has also sped up some changes that had been bubbling through the business for years, like contactless concessions sales and the transition to mobile, paperless ticketing. Roth said Jujamcyn had not yet determined whether paper tickets would still be used post-pandemic.Some venues and sports teams have also used the pause to rethink their ticketing alliances; in November, for example, two Houston soccer teams, the Dynamo FC and its affiliated women’s club, the Dash, signed with SeatGeek.When events return, many venues and ticket sellers say they expect extensive safety protocols that may even be embedded into the ticketing process. Late last year, Ticketmaster said it was considering implementing plans like confirming a patron’s vaccination status through a third-party smartphone app. A Ticketmaster spokeswoman said this week that the company was still awaiting federal and state guidance about reopening; Ticketmaster said on Friday it had no comment about losing Jujamcyn as a client.Du Toit said that the slowdown of events gave SeatGeek the opportunity to develop the kinds of features that are part of its Jujamcyn deal.“We’ve used this downtime to dig deeper into our technology,” she said.“The Book of Mormon,” “Hadestown” and “Moulin Rouge!” were all selling strongly before the pandemic and plan to return once theaters can reopen. Two other musicals housed in Jujamcyn theaters, “Frozen” and “Mean Girls,” have announced that they will not resume performances post-pandemic, so the company has two vacant houses to fill.SeatGeek becomes the third major ticketing services provider on Broadway; many theaters use Telecharge, which is owned by Broadway’s biggest landlord, the Shubert Organization; Jujamcyn had used Telecharge until switching to Ticketmaster in 2016. Ticketmaster continues to work with the Nederlander Organization, another major Broadway landlord. Of course, many consumers purchase tickets not through the primary ticket sellers, which handle direct sales online and at the box office, but also through brokers, resellers, or intermediaries like TKTS and TodayTix.The average Broadway ticket cost $121 last season. It remains unclear whether prices will change when Broadway reopens, although many producers expect less premium pricing (those are the highest-priced tickets for the hottest shows; for example, before the pandemic “Hamilton” was regularly selling many of its seats at premium prices of $847 each), at least in the short-term, as the industry seeks to rebuild.AdvertisementContinue reading the main story More