Lassiter, Ian

“Tammy Faye,” a bland, tonal mishmash of a show opening on Broadway, seems afraid to lean into what made the televangelist so distinctive.“Tammy Faye,” the new Broadway musical about the televangelist Tammy Faye Bakker, kicks off with a projection of a set of eyes in close-up, mascara running down in a dramatic streak.It’s a visually arresting reference to the real-life Bakker, whose electrifyingly made-up eyes, encased in clumped lashes, gave her a look of perpetually startled innocence. Not for nothing, there have been two films titled “The Eyes of Tammy Faye” — a documentary narrated by RuPaul in 2000 and a 2021 feature for which Jessica Chastain won an Academy Award for best actress. Together, they represent what Tammy Faye, who died in 2007, is now famous for: camp iconification and performance of the self.But after that teasing introduction, Tammy Faye’s signature Kabuki facade barely figures in the disjointed, strangely bland musical that opened on Thursday at the newly renovated Palace Theater. It is laudable that the show’s composer, Elton John; lyricist, Jake Shears (of Scissor Sisters); book writer, James Graham; and director, Rupert Goold, tried to go behind the mask of this complicated, outsize woman, whose public persona was shaped by and for television. The problem is that they ended up making her smaller than life.Brayben won an Olivier Award for her performance in the original production in London.Sara Krulwich/The New York TimesThe show, which originated two years ago at the Almeida Theater in London, is a straightforward look at the rise and fall of Tammy Faye (Katie Brayben, who won an Olivier Award for her performance in the original production). The climb begins when she encounters Jim Bakker (Christian Borle, leaning hard on his comic skills) in the 1960s. The couple share a sunny vision of proselytizing Christianity, delivering their message through playful puppets rather than fiery sermons. We follow them as they take to the airwaves and pioneer the use of television to spread the gospel and raise a lot of cash. By the 1970s, they have their own satellite network, PTL, on which they host a popular program.And then the wheels fall off the wagon, as the Bakkers are swayed by money, sex and, in Tammy Faye’s case, pills.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More