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    If Remote Work Empties Downtowns, Can Theaters Fill Their Seats?

    Since the pandemic, San Francisco has embraced work-from-home policies. Now venues and concert halls are wondering if weeknight audiences are a thing of the past.SAN FRANCISCO — As live performance finally returns after the pandemic shutdown, cultural institutions are confronting a long list of unknowns.Will audiences feel safe returning to crowded theaters? Have people grown so accustomed to watching screens in their living rooms that they will not get back into the habit of attending live events? And how will the advent of work-from-home policies, which have emptied blocks of downtowns and business districts, affect weekday attendance at theaters and concert halls?Nowhere is that last question more urgent than here in San Francisco, where tech companies have led the way in embracing work-from-home policies and flexible schedules more than in almost any other city in the nation. Going to a weeknight show is no longer a matter of leaving the office and swinging by the War Memorial Opera House or the Louise M. Davies Symphony Hall.“As people work from home, it is going to change our demographics,” said Matthew Shilvock, the general director of the San Francisco Opera. “It’s something that could be a threat. We’re all trying to wait and see whether there’s a surge of interest in live activity again or is there a continuation of just being at home, not coming into the city from the suburbs.”Arts groups are trying to gauge what the embrace of more flexible work-from-home policies will mean for their ability to draw audiences in a city whose housing crunch has already driven many people to settle far from downtown. Close to 70 percent of the audiences at the San Francisco Opera and the San Francisco Symphony — two nationally recognized symbols of this city’s vibrant network of performing arts institutions — live outside the city, according to data collected by the two organizations.“As people work from home, it is going to change our demographics,” said Matthew Shilvock, the general director of the San Francisco Opera, which presented a new production of Beethoven’s “Fidelio” this fall.Cory Weaver/San Francisco OperaSome economists see the trend of remote work persisting. “It’s likely we are going to have more people working from home than other places,” said Ted Egan, the chief economist for the city and county of San Francisco. “The tech industry seems to be the most generous for work-from-home policy, and employees are expecting that.”Twitter announced in the early months of the pandemic that it would allow almost all of its 5,200 employees, most based at its San Francisco office, to work at home permanently. At Salesforce, which has 9,000 employees, employees will only have to come to work one to three days a week; many will be allowed to work at home full time. Dropbox, which has its headquarters in San Francisco, also has adopted a permanent work-from-home policy. Facebook and Google, both of which have a significant presence in San Francisco, have implemented work-from-home policies.Egan said that the trend might pose more of a problem for the city’s bars and restaurants than for its performing arts institutions. “My suspicion is that performing arts are going to be less sensitive to working from home than other sectors,” he said. “It’s not the kind of purchase you do after work on a whim, like going for happy hour.”Attendance has been spotty as this city’s art scene climbs back. Just 50 percent of the seats were filled the other night for a performance of “The Displaced,” a “gentrification horror play” by Isaac Gómez, at the Crowded Fire Theater. “We had sold-out houses on Friday, Saturday and Sunday and much lower participation on Wednesday and Thursday night,” said Mina Morita, the artistic director. “It’s hard to tell if this is the new normal.”There were some patches of empty seats across the Davies Symphony Hall the other night, as the San Francisco Symphony presented the United States premiere of a violin concerto by Bryce Dessner, even though it was the third week of the long-delayed (and long-anticipated) first season for Esa-Pekka Salonen, its new music director. The concerto, with an energetic performance by Pekka Kuusisto, the Finnish violinist, was greeted by repeated standing ovations and glowing reviews.Attendance in October was down 11 percent compared to before the pandemic, but the symphony said advance sales were strong, suggesting normal audiences might return in spring.Twitter announced in the early months of the pandemic that it would allow almost all of its 5,200 employees, most based at its San Francisco office, to work at home permanently.Tayfun Coskun/Anadolu Agency, via Getty Images“The audience is back,” Salonen said in an interview before he took the stage. “Not what it was, but they are back. Some nights have been a little thinner than others. By and large, the energy is good. Our worst fears have been dispelled.”The San Francisco Opera also began its new season with a splashy new hire: a new music director, Eun Sun Kim, who in August became the first woman to hold the position at one of the nation’s largest opera companies. She conducted a new production of Beethoven’s “Fidelio” this fall that incorporated chain-link fences and flickering video screens to update the story of the liberation of a political prisoner.Even so, the opera, which can seat 2,928 with Covid restrictions, sold an average of 1,912 tickets per show for “Fidelio,” its second production of this new season. That’s better than its second production in 2019, Britten’s “Billy Budd,” a searing work that does not always attract big crowds. But it drew fewer people than the opera’s second production in 2018, “Roberto Devereux,” which sold an average of 2,116 tickets a performance.“The urgency to be bold, to be innovative, to be compelling to get audiences to come back or give us a try for the first time has never been stronger,” Shilvock said. “There will be a hunger for things that have an energy, that have a vitality, that give a reason to come into the city.”Even before the pandemic, cultural organizations were dealing with challenges that threatened to discourage patrons, including a stressed public transportation system, traffic, parking constraints and the highly visible epidemic of homelessness. And many institutions were struggling to make inroads in attracting audiences and patrons from the tech industry, which now accounts for 19 percent of the private work force.Now, facing an uncertain future as they try to emerge from the pandemic shutdown, arts organizations are embracing a variety of tactics to fill seats..css-1xzcza9{list-style-type:disc;padding-inline-start:1em;}.css-3btd0c{font-family:nyt-franklin,helvetica,arial,sans-serif;font-size:1rem;line-height:1.375rem;color:#333;margin-bottom:0.78125rem;}@media (min-width:740px){.css-3btd0c{font-size:1.0625rem;line-height:1.5rem;margin-bottom:0.9375rem;}}.css-3btd0c strong{font-weight:600;}.css-3btd0c em{font-style:italic;}.css-w739ur{margin:0 auto 5px;font-family:nyt-franklin,helvetica,arial,sans-serif;font-weight:700;font-size:1.125rem;line-height:1.3125rem;color:#121212;}#NYT_BELOW_MAIN_CONTENT_REGION .css-w739ur{font-family:nyt-cheltenham,georgia,’times new roman’,times,serif;font-weight:700;font-size:1.375rem;line-height:1.625rem;}@media (min-width:740px){#NYT_BELOW_MAIN_CONTENT_REGION .css-w739ur{font-size:1.6875rem;line-height:1.875rem;}}@media (min-width:740px){.css-w739ur{font-size:1.25rem;line-height:1.4375rem;}}.css-9s9ecg{margin-bottom:15px;}.css-uf1ume{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;}.css-wxi1cx{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-align-self:flex-end;-ms-flex-item-align:end;align-self:flex-end;}.css-12vbvwq{background-color:white;border:1px solid #e2e2e2;width:calc(100% – 40px);max-width:600px;margin:1.5rem auto 1.9rem;padding:15px;box-sizing:border-box;}@media (min-width:740px){.css-12vbvwq{padding:20px;width:100%;}}.css-12vbvwq:focus{outline:1px solid #e2e2e2;}#NYT_BELOW_MAIN_CONTENT_REGION .css-12vbvwq{border:none;padding:10px 0 0;border-top:2px solid #121212;}.css-12vbvwq[data-truncated] .css-rdoyk0{-webkit-transform:rotate(0deg);-ms-transform:rotate(0deg);transform:rotate(0deg);}.css-12vbvwq[data-truncated] .css-eb027h{max-height:300px;overflow:hidden;-webkit-transition:none;transition:none;}.css-12vbvwq[data-truncated] .css-5gimkt:after{content:’See more’;}.css-12vbvwq[data-truncated] .css-6mllg9{opacity:1;}.css-qjk116{margin:0 auto;overflow:hidden;}.css-qjk116 strong{font-weight:700;}.css-qjk116 em{font-style:italic;}.css-qjk116 a{color:#326891;-webkit-text-decoration:underline;text-decoration:underline;text-underline-offset:1px;-webkit-text-decoration-thickness:1px;text-decoration-thickness:1px;-webkit-text-decoration-color:#326891;text-decoration-color:#326891;}.css-qjk116 a:visited{color:#326891;-webkit-text-decoration-color:#326891;text-decoration-color:#326891;}.css-qjk116 a:hover{-webkit-text-decoration:none;text-decoration:none;}Hope Mohr, the co-director of Hope Mohr Dance, said that her organization was spending $1,400 per night to livestream performances, so audiences could choose between coming into San Francisco or watching from their living rooms.“A hybrid experience — I have to do that from now on,” she said. “My company usually performs in San Francisco, and I have audience coming from all over the bay.”These calculations are taking place in an atmosphere of uncertainty and anxiety. It is not clear how much these early attendance figures represent a realignment, or are evidence of audiences temporarily trying to balance their hunger for live performances against concerns about the spread of the Delta variant — even in a city where 75 percent of the eligible population is fully vaccinated. Lower attendance figures have been reported by performing halls across the country.“The audience is back,” Esa-Pekka Salonen, the music director of the San Francisco Symphony, said. “Not what it was, but they are back. Some nights have been a little thinner than others. By and large the energy is good. Our worst fears have been dispelled.”Christopher M. Howard Opening nights have found performers relieved to be playing to real crowds again and audiences delighted to be back. “The convenience of at-home entertainment has made it not as desirable for some folks, ” said Ralph Remington, the director of cultural affairs for the San Francisco Arts Commission. “But that being said, even though the density of the numbers isn’t as great as it was prepandemic, the audiences that are coming are really enthusiastic.”Advance sales for “The Nutcracker” at the San Francisco Ballet, with one-third of the tickets going for just $19 a seat to help bring in new patrons (the average ticket price is $136), have been moving briskly.Danielle St. Germain-Gordon, the ballet’s interim executive director, said she hoped that working from home had made people eager to break out of their increasing isolation. “I would do anything to get out,” she said. “I hope that’s a good sign for our season.”At the height of the pandemic, about 85 percent of San Francisco-based employees worked from home; that number is about 50 percent now, said Enrico Moretti, an economics professor at the University of California, Berkeley.“I think it’s possible that people are not going to commute from Walnut Creek at night to go to downtown San Francisco for the opera to the same extent,” he said. “But I don’t expect those office buildings will sit empty. There will be other people moving into them.”The Magic Theater, a 145-seat-theater in Fort Mason, just beyond Fisherman’s Wharf, has been experimenting with different kinds of programming, such as a poetry reading, and pay-what-you-can seats to lure patrons who live — and now work — far from the theater.“This is going to be an interesting year for everyone,” said Sean San José, its artistic director. “Are people going to come back? The zeitgeist is telling us something. Maybe we should listen. This ain’t a pause. We have got to rethink it.” More

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    Taylor Mac’s ‘Joy and Pandemic’ Is Postponed as Covid Cases Surge

    The play, which had been set to have its world premiere in September at the Magic Theater in San Francisco, takes place during the 1918 flu pandemic.Taylor Mac’s “Joy and Pandemic,” a play set during the 1918 flu pandemic, was a bright spot on the horizon at the Magic Theater in San Francisco: a world-premiere production, to open in September for what would have been the theater’s first live audience in 18 months.But now, in a further life-meets-art-meets-life twist, the production, which was announced in March, has been postponed indefinitely because of the Delta-variant-driven surge in Covid cases.“Timing is everything,” Mac said in a statement. “With the rise of infections, this is not the time to engage wholeheartedly with the themes in this work. Our hope is that time will come soon.”Mac is best known for “A 24-Decade History of Popular Music,” a marathon 24-hour performance piece that takes in all of American history through song, refracted through a radical queer lens (and involving some exuberant audience participation). “Joy and Pandemic,” to be directed by Loretta Greco, was partly inspired by some of Mac’s research for that show and had been commissioned by the Magic, a 144-seat nonprofit theater with which Mac has a long association, before the Covid-19 pandemic.The play (in which Mac will not appear) is set in Philadelphia in September 1918, near the end of World War I — on the day of the Fourth Liberty Loan Parade, which became an infamous superspreader event — and also flashes forward to 1951. It is set in a children’s art school and deals in part with Christian Science, in which Mac was raised.In an email on Wednesday, Mac called “Joy and Pandemic” a work “with a lot of humor,” and wrote that the realization that the Delta variant can infect even vaccinated people “would alter the way the audience is able to listen.”But “‘Joy and Pandemic’ isn’t really about a pandemic (just set during one),” Mac said. “It’s more about how belief, hope and faith collide with reality. So our pandemic’s progress, and the way Americans have politicized it, has only deepened the major theme of the play.”The postponement came as some live theater has begun an uncertain return in the San Francisco Bay Area. On Tuesday, “Hamilton” reopened at the Orpheum Theater, where the audience of roughly 2,000 were required to submit proof of vaccination or a negative coronavirus test. And on Wednesday, the Berkeley Repertory Theater pushed back its season opening from Oct. 1 to Nov. 12, and will now open with Charles Mee’s “Wintertime.”Sean San José, the Magic’s recently appointed artistic director, vowed that Mac’s show will, ultimately, go on.“This is, as Taylor Mac has reminded me, a time for ‘radical empathy,’” San José said in a statement. “This piece WILL be premiering at Magic, but with the uncertainty around variant strains, we cannot fully embrace the resonance in the work. We need proper reflection time for this piece to be rightfully presented.” More

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    Next From Taylor Mac: A Post-Pandemic Pandemic Play — Set in 1918

    “Joy and Pandemic” is slated to be performed this fall before an in-person audience at the Magic Theater in San Francisco.What kind of art the coronavirus pandemic will inspire remains an open question. But the playwright and performer Taylor Mac has spent much of the past year of theatrical shutdown creating a work about the last Big One.“Joy and Pandemic,” set during the influenza pandemic of 1918, will have its premiere in September at the Magic Theater in San Francisco. And if all goes according to plan, it will be with an in-person audience.“The pandemic has taught me to be skeptical of certainty,” Sonia Fernandez, the Magic’s interim artistic director, said in an email confirming the production. “That said, we are optimistic that we will be able to ensure a safe environment to produce the play with the artistic rigor it deserves.”Mac is best known for “A 24-Decade History of Popular Music,” a marathon 24-hour performance piece that took in all of American history through song, refracted through a radical queer lens (and involving some exuberant audience participation). “Joy and Pandemic,” inspired in part by some of Mac’s research for that show, had actually been commissioned by the Magic, a 144-seat nonprofit theater with which he has a long association, before the current pandemic hit.“At first, I thought about dropping the flu aspect,” Mac said in a phone interview last week. “It seemed maybe too on the nose. But then I thought it will be nice to ritualize this experience by making a play that’s not necessarily about this flu, but is about this moment in time.”“Joy and Pandemic” is set in Philadelphia in September 1918, at the tail end of World War I, on the day of the huge Liberty Loan Parade that became an infamous super-spreader event, though it also bounces forward in time to 1951. It takes place in a children’s art school (inspired by one Mac’s mother ran), and it deals in part with Christian Science, in which Mac was raised.“It’s so much about what our beliefs are, what somebody else’s reality is, and how those two things match up,” Mac (who will not appear in the play) said.Mac’s work, even more than most live theater, is based on the opposite of social distancing. Mac’s last play, “The Fre,” which was in previews at the Flea in New York when the coronavirus hit, featured audience seating inside a giant ball pit, where the actors metaphorically mud-wrestled.During the past year of shutdown, Mac has been developing “Joy and Pandemic” with the director Loretta Greco, via Zoom. Mac (who at the start of the pandemic also created an artist-led mutual aid effort called The Trickle Up) missed the normal in-person process of “hanging out with everybody and talking about ideas and surprising each other,” and then inviting the audience in.“Being in a room together with other people, that’s the whole point,” Mac said. “I’m in it for the hang.”And “The Hang,” as it happens, is also the title of another upcoming Mac world premiere, scheduled for January 2022, at the Here Arts Center in New York City. Mac, who will perform in the show, would describe it only as “a musical theater piece,” but not a musical per se, created in collaboration with the composer and musical director Matt Ray, the costume designer Machine Dazzle, the director Niegel Smith and others from the “24-Decade” team. More