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    Stevie Nicks Unveils a Her Own Barbie at MSG

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    The performer worked with Mattel to create a doll in her likeness, wearing an outfit inspired by the one she wore on the cover of Fleetwood Mac’s “Rumours.” She showed it off onstage at Madison Square Garden.Midway through Stevie Nicks’s concert at Madison Square Garden on Sunday night, the musician told the audience that she had a “surprise,” prompting speculation among audience members about a potential unexpected guest: Could it be Lindsey Buckingham?It turned out that the special guest was a Barbie made to look like Nicks, and its musical abilities were limited to a tiny ribboned tambourine.Mattel, the manufacturer of Barbie, officially unveiled the Stevie Nicks doll at midnight on Sunday, the latest addition to the world of Barbie tributes to musicians, including Tina Turner, David Bowie and Celia Cruz.(You may be thinking, that’s a lot of Barbie this year, and you are right. The audience at Madison Square Garden didn’t seem to mind.)Bradley Justice, a doll historian and proprietor of the Swell Doll Shop, which specializes in antique and vintage dolls, said that Mattel has been making celebrity dolls since the 1960s.“I see it as sort of a crossover branding, where you attract someone who previously may have not had an interest at all in the doll or the brand,” he said, “but suddenly is very excited to see their favorite singer or movie star or whatever immortalized in 11 and a half inches.”The Nicks doll’s outfit, as well as a pair of Pasquale Di Fabrizio black platform boots, was inspired by her look on the cover of Fleetwood Mac’s 1977 album “Rumours.”At the concert, Nicks explained that she sent the album cover outfit, which she still had decades later, to Mattel to capture that time in her life. To roaring cheers, Nicks began to speak in a high-pitched Barbie voice, explaining how much the doll meant to her.Nicks wrote on X, the social media platform formerly known as Twitter, that when she looked at the doll, she saw herself at 27.“All the memories of walking out on a big stage in that black outfit and those gorgeous boots come rushing back,” Nicks said, “and then I see myself now in her face.”At the concert, Nicks also chose a fan in the front rows to take one doll home and promptly began to serenade the woman, named Sara, with the track bearing her name from the album “Tusk.”The doll went on sale hours later for $55, and preorders sold out almost immediately.Mr. Justice said that it was normal for the celebrity Barbie dolls to sell out quickly. “When you hear it’s coming, you need to just go ahead and start limbering up your fingers for your keyboard to type in your credit card number,” he said.The design team behind the Tina Turner doll studied Turner’s hair “at all angles.”The rush on the Nicks doll comes after decades of Mattel’s creation of Barbie dolls that honor influential musicians, athletes and pioneers.Mr. Justice said that one of the first celebrity Barbie dolls, released in 1969, depicted Diahann Carroll as the star of “Julia,” the first American television series to chronicle the life of a Black professional woman.More recently, Mattel released a doll of Celia Cruz, the Cuban American singer who was known as the Queen of Salsa. The Cruz doll, dressed in a red lace mermaid dress, was unveiled in 2021 but only went on sale this year.Carlyle Nuera, who designed that doll, said on Instagram that the design team had gone back and forth “with the fabric vendor to get the right scale of the lace design and to maximize the gold metallic threads woven throughout.”A Tina Turner doll that was released in October 2022 has sold out in stores, but it is available on eBay for hundreds, and sometimes thousands, of dollars.That doll depicts Turner in the outfit she wore in the music video for “What’s Love Got to Do With It.”Turner, who died in May, was very involved with her doll’s design process, Bill Greening, a Mattel designer, said in a news release. Mr. Greening explained that the design team studied Turner’s hair “at all angles” to capture her look. “Lots of teasing and hair spray was involved!” he said.David Bowie has been honored with two Barbie dolls dressed in two of his classic outfits.Left, Michael Ochs Archives/Getty Images; Chris Pizzello/Associated PressDavid Bowie has been commemorated with two Barbie dolls dressed in tribute to two of his famous looks.Linda Kyaw-Merschon, who led the design of the second doll, which was released last year, said that it was meant to be a Barbie as Bowie, “not Bowie exactly as himself.”The doll was dressed in a replica of the powder blue suit Bowie wore in the “Life on Mars?” music video.The earlier Bowie doll, released in 2019, dressed as Bowie’s alter ego, Ziggy Stardust, wore a metallic red and blue striped get-up with siren-red platform boots and a gold circle on her forehead.The Stevie Nicks doll was released after a big year for Barbie. The Barbie movie released in July made more than $1 billion in ticket sales at the global box office in a few weeks, according to Warner Bros., and has created a windfall for Mattel.Nicks told USA Today that she loved the movie and said “I had to come home and tell my Stevie doll all about it.”Melina Delkic More

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      Mattel’s Windfall From ‘Barbie’

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      The company’s approach has paid off to a degree that even the C.E.O. could hardly have believed possible.When Ynon Kreiz arrived at Mattel in April 2018, the newly installed chief executive had one mantra when it came to a feature film starring Barbie, a project he really wanted to get off the ground: He didn’t care if the movie sold a single additional doll.But “Barbie” the film had to be good and a cultural event. It had to be different. It had to break molds.And if that meant turning the chief executive of Mattel — i.e., himself — into the object of comic ridicule in the portrayal of the chief executive character in the film (“vain and foolish to the nth degree,” as The Guardian put it), then so be it.That approach has paid off to a degree that even Mr. Kreiz could hardly have believed possible. “Barbie” is close to grossing $1.4 billion and passed one of the “Harry Potter” movies as the top-grossing Warner Bros. film of all time. It could end up near the $2 billion mark. (The record-holder is 2009’s “Avatar,” at $2.9 billion.)How Mattel pulled off a feat that had eluded the company for years was the subject of recent interviews with Mr. Kreiz; Robbie Brenner, Mattel’s executive producer of films; spokespeople for Margot Robbie and Greta Gerwig, the film’s star and its writer-director; and others familiar with the doll’s sometimes tortuous path to the big screen.Mattel and Warner have jealously guarded their financial arrangements. But people with knowledge of their agreement said Mattel earned 5 percent of the box office revenue, as well as a percentage of eventual profits as a producer of the movie and additional payments as owner of the Barbie intellectual property rights. At $2 billion in box office revenue, that amounts to $100 million. In addition, there are sales of merchandise connected to the movie as well as an expected boost in sales of dolls.Representatives for Mattel and Warner declined to comment on the financial arrangements, though the company’s chief financial officer said at a conference on Thursday that the company would make about $125 million in total billings from the film.Even though Barbie results weren’t reflected in Mattel’s latest earnings, released July 26, all anyone wanted to talk about at the earnings call was “Barbie.” Mr. Kreiz hailed the film as a “milestone moment” in the company’s strategy to “capture the value of its I.P.” and demonstrate its ability to attract and team up with top creative talent — a cornerstone of its ambitious slate of more toy-themed movies.After the first “Barbie” trailer — showing a hyper-blond, Day-Glo-clad Ms. Robbie and Ryan Gosling skating along Venice Beach — went viral in December, anticipation started building. Mattel stock has been on a tear. It has gained 33 percent, from $16.24 on Dec. 19 to this week’s $21.55. The S&P 500 rose 16 percent over the same period.Wall Street has been reluctant to give much credit to one hit, on the theory that such success is hard to replicate. (“Barbie” has had no discernible impact on Warner Bros. Discovery’s stock price.)But for Mattel, the positive impact of “Barbie” goes far beyond just one film. The company’s yearslong strategy to become a major film producer, using its vast storehouse of toys as intellectual property, had been met in Hollywood with skepticism, if not outright mockery. A-list talent wasn’t lining up to direct a plush purple dinosaur like Barney. But now the perception that Mattel’s leadership is willing to trust and support an unorthodox creative team that delivered both a box office bonanza and a possible awards contender has radically altered that.And Mattel’s surprising willingness to make fun of itself was one of the elements that mostly delighted critics and added to the buzz that roped in many more moviegoers than the “Barbie” fan base.That Mr. Kreiz was willing to laugh at his own caricature came as something as a surprise to some acquaintances and former colleagues. An Israeli military veteran with dual Israeli and British citizenship, a former professional wind surfer, an avid kite surfer and a fitness buff, with more than a passing resemblance to a younger Arnold Schwarzenegger, the 58-year-old Mr. Kreiz comes across as more of a square-jawed G.I. Joe action hero than a Barbie fan with a sense of humor.Mr. Kreiz’s entire career was in media and entertainment, not retail. His longtime mentor, the Power Rangers entrepreneur and billionaire Haim Saban, hired him fresh out of the University of California, Los Angeles, to launch Fox Kids Europe, a joint venture with Fox. He later ran Maker Studios, a YouTube aggregator, which Disney acquired in 2014. Mr. Kreiz left in 2016, and Maker was folded into the Disney Digital Network in 2017.That “Barbie” even got made was no small feat. It had languished at Sony for years, with Mattel routinely renewing the option, as various writers struggled to adapt the doll for the big screen. Although one of the most popular toys ever, Barbie was the subject of intense controversy, seen both as a symbol of female empowerment and as an impossible standard of beauty and femininity. The only feasible approach seemed a parody. The comedian Amy Schumer was once slated for the part. But scripts came and went.Ynon Kreiz, the chief executive of Mattel, and Robbie Brenner, a producer of “Barbie.”Rozette Halvorson for The New York TimesWeeks after becoming chief executive in 2018, Mr. Kreiz refused to renew the Sony option, according to multiple people interviewed for this article. He called Ms. Robbie’s agent and asked for a meeting. Ms. Robbie was among the most sought-after young actresses in Hollywood, fresh from acclaimed performances in diverse roles — as the ill-fated ice skater Tonya Harding in “I, Tonya”; in Martin Scorsese’s “The Wolf of Wall Street”; and as a fixture in Warner’s DC Comics universe as Harley Quinn, the Joker’s former girlfriend. And while no human could replicate Barbie’s exaggerated dimensions, Ms. Robbie came reasonably close, while also radiating wholesome beauty.Ms. Robbie was simultaneously reaching out to Mattel and Mr. Kreiz after learning that the “Barbie” option hadn’t been renewed. She was looking for a potential franchise to take to Warner, where her production company, LuckyChap, had a first-look deal. But she wasn’t looking to star in the film herself.Over breakfast at the Polo Lounge at the Beverly Hills Hotel, the plush entertainment and celebrity hangout not far from Mattel’s less glamorous El Segundo headquarters, Mr. Kreiz shared his vision: He didn’t want to make movies in order just to sell toys. He wanted something fresh, unconventional, bold.“Our vision for Barbie was someone with a strong voice, a clear message, with cultural resonance that would make a societal impact,” he said, recalling his message.Mr. Kreiz’s obvious enthusiasm and determination, and his pitch for creative integrity make him hard to resist, as Ms. Brenner, a producer, discovered when he recruited her to run the newly created Mattel film division during another meal at the Polo Lounge. Ms. Brenner, a respected producer and an Academy Award nominee for “Dallas Buyers Club,” was attracted to his idea for the movie. In Mr. Kreiz’s vision, Mattel would be as much a movie company as a toy company. The two bonded after he asked her who should play Barbie, and she, too, volunteered Ms. Robbie.At their first meeting, Ms. Robbie suggested Ms. Gerwig for the director. The two were friends and had talked about working together. Mr. Kreiz loved the idea in part because it was so unexpected — Ms. Gerwig had directed and written acclaimed but offbeat independent films like “Frances Ha,” “Lady Bird” and a new take on the classic “Little Women,” but no big-budget fare.“Lady Bird” was one of Ms. Brenner’s favorite movies. But would Ms. Gerwig consider such a mass-market, commercial proposal?Ms. Gerwig, it turned out, had played with Barbie dolls and loved them. She even had old photos of herself playing with Barbie. Ms. Brenner met with Ms. Gerwig and her partner, Noah Baumbach, also an acclaimed screenwriter and director, at an editing facility in New York. They kicked around a few ideas, but nothing concrete emerged. Anything seemed possible.A deal was struck, and Warner signed on as co-producer. Once Ms. Gerwig was on board, Ms. Robbie agreed to star.At which point Ms. Gerwig and Mr. Baumbach retreated. “I know it’s not conventional and not what you’re used to, but we have to go into a room for a few months. That’s how we work and want to do it,” as Ms. Gerwig put it, Mr. Kreiz recalled.The script for “Barbie” — starring Margot Robbie and Ryan Gosling and directed by Greta Gerwig — “was like going on this crazy ride,” Ms. Brenner said.Warner Bros.When the script did land in Ms. Brenner’s email, it was 147 pages — the length of a Quentin Tarantino film, epic by Hollywood standards. She closed her office door and started reading. “It was like going on this crazy ride,” she recalled. It broke rules, including the so-called fourth wall, addressing the audience directly. It poked fun at Mattel.New to the company, Ms. Brenner didn’t know if this would prove too much for Mattel executives. But she believed it was a great script.Ms. Brenner’s first call was to Mr. Kreiz. “I’ve read a lot of scripts, and this is so different,” she told him. “It’s special. You don’t get this feeling many times in an entire career.”Mr. Kreiz read the script twice, back to back. “It was deep, provoking, unconventional and imaginative,” he said. “It was everything I was hoping it would be.”Ms. Brenner was pleasantly surprised. “Ynon is a very confident person,” she said. “He can laugh at himself.”At one point Mr. Kreiz flew to London, where “Barbie” sets were being built at Warner’s studio outside the city. He and Ms. Gerwig spent a half-hour discussing the perfect shade of pink.Mr. Kreiz and Ms. Brenner knew they had a potential hit. “It was our secret that we couldn’t talk about,” Ms. Brenner recalled.The original budget target of $80 million jumped above $120 million once Ms. Gerwig was signed. But even that wouldn’t realize the director’s full vision for the film. For Warner executives it was a struggle to find what are known as “comps,” similar films that had grossed enough to justify such an outlay.Would “Barbie” be another “Charlie’s Angels” from 2019 — which was budgeted at $55 million but grossed only $73 million and, after marketing costs, lost money? Or another “Wonder Woman” from 2017, budgeted at over $100 million, with a worldwide gross of $822 million?Eventually the budget hit $141 million and, with some reshoots, ultimately topped $150 million.On opening night, July 21, Mr. Kreiz took his 19-year-old daughter to the Regal cinema complex at Union Square in Manhattan. As they neared the theater, droves of moviegoers — and not just young girls — were heading to it in pink outfits. Five screenings were in progress. All were sold out.Mr. Kreiz and his daughter dropped in and out to gauge audience reactions. People laughed, applauded and in a few cases shed tears.Of course the success of “Barbie” has drastically raised the bar — and expectations — for Mattel’s movies in development, starting with “Masters of the Universe,” written and directed by the brothers Adam and Aaron Nee. Twelve more films are in various stages of development, including a “Hot Wheels” produced by J.J. Abrams, also at Warner. Some of these may need to be rethought.And there will no doubt be “Barbie” sequels, perhaps even a James Bond-like franchise, which would be Mr. Kreiz’s ultimate fantasy (although he said it was too soon to discuss any such plans).Mr. Kreiz acknowledged that in a notoriously fickle and unpredictable business, future success is hardly assured. But “Barbie” has given Mattel momentum — the beginning of what he calls “a multiyear franchise management strategy.” More

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      This Isn’t Barbie’s First Time Onscreen: She’s Been a Movie Star for Decades

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      Before Margot Robbie’s live-action take on the doll, Mattel put out more than a dozen animated films that have an avid following, even now.Every Christmas season starting when I was 5, my sister and I had a go-to movie: “Barbie in the Nutcracker.”We’d pop in the VHS tape and watch Barbie as Clara dance the night away with the Nutcracker on a journey to find the Sugarplum Princess and defeat the Mouse King. We cheered as she landed her prince and consoled each other when she lost him again.It was just the tip of our fandom for the animated Barbie films that Mattel began releasing at a rate of around one per year beginning with “Nutcracker” in 2001 and eventually totaling about 40 films. Our affection came to encompass VHS tapes of the first five princess movies, as well as my “Barbie of Swan Lake” eighth birthday party with an Odette ice cream cake and pink paper-swan tiaras (which my 70-something grandfather gamely donned).Though Greta Gerwig’s new live-action “Barbie,” which just crossed $1 billion at the box office, has been a smash, attracting reams of pink-clad moviegoers to cheer Kate McKinnon’s Weird Barbie and lust after Ken’s tie-dye “I Am Kenough” hoodie, it’s hardly the first beloved movie to feature the doll, as my sister and I well knew. But until recently, I thought the hold the animated films had on us was unique.And then I learned that there’s a whole generation obsessed with them, drawn perhaps by nostalgia for a simpler time of sparkly princess gowns, beautiful music and, despite a few obstacles, happy endings for Barbie and her friends.On college campuses across the country, 20-somethings host watch parties, mainlining hours at a time of the 90-minute animated adventures, the earliest of which feature classical scores played by illustrious outfits like the London Symphony Orchestra and star villains voiced by name actors like Martin Short (the traitorous Preminger in “The Princess and the Pauper”) and Tim Curry (a conniving Mouse King).There are dozens of TikTok accounts devoted to clips from the movies. On eBay, play sets associated with the earlier films — like the royal music palace from “Princess and the Pauper” — can command upward of $1,000.“There’s so much positivity in the movies, friendship, and love, that people can’t not love them,” said Hannah, a 26-year-old Barbie cosplayer in Neuberg, Germany. (The New York Times agreed to identify her only by her first name because of privacy concerns.) Since 2016, she has run a popular Instagram account in which she posts photos of herself dressed up as the franchise’s heroines, like Odette, Rapunzel and Clara. (“Nutcracker” is her favorite film.) The heroine always had to be portrayed as “kind, clever, brave,” said Kelly Sheridan, who voiced the doll in “Barbie of Swan Lake” (2003) and other entries in the franchise.Artisan EntertainmentOne reason she is so drawn to the early animated films, Hannah said, is the gorgeous backdrops and the fabulous fairy-tale wardrobe.“At first, my idea of making a Barbie ball gown for myself caused a lot of people around me to shake their heads and laugh,” she said. But she wanted to show them “that I could be whatever I wanted.”Even, she added, a princess.The success of the animated films, at first glance, is not obvious: The one regarded as the best, “The Princess and the Pauper,” sits at just 75 percent fresh on Rotten Tomatoes. Critics have been lukewarm, with The New York Times calling “Barbie in the Nutcracker,” the first installment, a “pallid but likable” tale for “very small children.” Aspects like the greedy, hooknosed villain of “Swan Lake” have not aged well, provoking criticism for antisemitic tropes.The problems are painfully obvious to me now. But, on a recent rewatch, I also saw what had initially engrossed me and my sister: Barbie is incorruptible, resistant to the human forces of temptation, pride, selfishness. By the rules of fairy-tale logic — good things happen to good people — her happy ending is a foregone conclusion.Kelly Sheridan, the Canadian actress who voiced Barbie in 28 of the films between 2001 and 2015, said the initial mantra for the Barbie character was “kind, clever, brave.”“Barbie was flawless,” Sheridan, 46, said in a recent phone conversation from her home in Vancouver, British Columbia. “She could do no wrong.”For instance, in “Nutcracker,” the script initially had Barbie as Clara stumbling when she carried a tray and catching herself before spilling it contents. But a meeting of the film’s producers and Mattel representatives led to a change because, Sheridan said, “Barbie would never stumble.”Another time, when she was recording the scene in which Clara confronts the Mouse King, a Mattel representative asked if Barbie could sound less angry. “Because Barbie would never be angry, even confronting the villain,” she said. “She was always kind, clever and brave.”The reins had loosened, she said, by the 16th film, “Barbie and the Three Musketeers,” in which an athletic, ambitious Barbie engages in sword fights. The studio, she said, realized people actually wanted to relate to her.“She was able to be more silly and goofy and to have more comedic moments,” she said.By the career-focused titles of the mid-2010s, Barbie had shed her princess gowns for pants. Now, she was exploring space, going on spy missions and designing video games.The artist known as Purcy, a 22-year-old illustrator who on Instagram posts her work picturing Barbie as various characters from the animated films, has seen 33 of the films. (She also asked not to use her full name for privacy reasons.) The ones she rewatches the most are set in the modern day, like her favorite, “Barbie: Princess Charm School.”The Barbie of those films, she said, “showed us that we can be kind, caring, feel love, love pink, while also be strong and standing up for ourselves.”For Hannah, the best Barbie animated films will always be the original princess tales.Whenever she attends a cosplay event or posts a photo of her costumes on Instagram, she said, both men and women approach her to share childhood memories they associate with the movies and the dolls.“Barbie connects us,” she said. More

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      How ‘Barbie’ Set Designers Brought Those Dreamhouses to Life

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      To make their Barbieland sets a reality, the movie’s production team embraced the surreal, going big on bright pinks and shrunken proportions.While working on films like “Atonement,” “Anna Karenina” and “Darkest Hour,” the production designer Sarah Greenwood and the set decorator Katie Spencer, both Oscar nominees many times over, had to turn soundstages into period-accurate sets, using their extraordinary attention to detail to embroider these spaces with texture and soul.And while those jobs were demanding — if even one thing looked wrong, it could dispel the film’s period illusion — they proved to be no match for the bright-pink studio comedy that is Greta Gerwig’s “Barbie.”“It was one of the most difficult philosophical, intellectual, cerebral pieces of work we’ve ever done,” Greenwood told me last week during a video call with Spencer. “How can that be? It’s ‘Barbie.’ But it really was.”Then again, since the film works on several levels, many things about “Barbie” are headier than you might expect: Though it’s a big-budget film based on a Mattel toy, Gerwig and her co-writer, Noah Baumbach, pose plenty of significant questions about life and womanhood throughout. And in the visually dazzling Barbie Dreamhouses that Greenwood and Spencer designed — where Margot Robbie, as Barbie, and Ryan Gosling, as Ken, performed — even the smallest details in the background required many months of existential pondering.“Everything is considered,” Spencer said. “Absolutely everything.”Though Gerwig came on board the project as a bona fide Barbie aficionado, Greenwood and Spencer had no personal history with the doll. “Neither of us had Barbie growing up,” Spencer said. “I suppose we were like a lot of the population, quite judgmental about Barbie in a way.”The film’s primary color was a vivid fuchsia. The production cleaned its paint supplier out of every pail they had.Warner Bros.Still, captivated by Gerwig’s enthusiasm, the two women threw themselves into intense research. Their directive was to preserve a sense of play, which is why Barbie’s home has no stairs: Why would a doll deign to descend a flight of steps when she could take a circular pink slide or, even better, float gracefully down from the roof as if guided by the invisible hand of a child?“We all had to believe in it as much as if it was a space movie or period movie,” Spencer said. “We had to research it as though it was set in 1780.”First, the designers studied a vintage Barbie Dreamhouse, finding it to be much more cramped than they anticipated: A classically proportioned Barbie could graze the ceiling of each room with a simple upward swivel of her arm.To simulate that feel, “the Dreamhouses in the film are 23 percent smaller than they would be, as are the cars and roads,” Greenwood said. “When you scale the house down, you make the actors like Margot and Ryan seem bigger, which makes the whole thing seem ‘toy.’”Instead of adapting the Dreamhouses to feel more real, Greenwood and Spencer played up their surreality. When Barbie opens her refrigerator, most of the foods are simply flat cartoon decals. Her oversize cup contains no liquid — why should it, when Barbies don’t drink? — and the size of her toothbrush is even more exaggerated, since it’s the kind of prop a child might find included in a dollhouse.“Once you’ve done that once or twice, those moments of dollness, it makes the whole thing believable,” Spencer said.With few walls to speak of, Barbie Dreamhouses are the definition of “open plan,” which presented its own logistical problems. “You’re designing something that isn’t there, in effect,” said Greenwood, who drew inspiration from museum dioramas to conjure layers of background that would help fill each shot. Since our main Barbies live in a cul-de-sac — in fact, it’s the dot of the “i” in the cursive roads that spell “Barbieland” — each Dreamhouse looks out into several other Dreamhouses, while the blue sky and mauve mountains that surround them were hand-painted onto an 800-foot-long backdrop meant to recall old-fashioned soundstage musicals.If it feels artificial, that’s the point: Why preserve the fourth wall for homes that barely have any walls to begin with? “It’s fake-fake, which is perfect,” Greenwood said. “It was almost Brechtian, the way Greta approached it.”Kate McKinnon as Weird Barbie. Her home stands in contrast to the style of the film’s Barbie Dreamhouses.Warner Bros.There is no actual fire in Barbie’s fireplace, nor water in her pool, since Barbieland is devoid of all elements and is as hermetically sealed as a toy box. There aren’t even whites, blacks or browns: Anything in a Dreamhouse that would typically be those colors is just a different shade of pink, with a primary fuchsia so vivid that the production cleaned its paint supplier out of every pail they had.“All the other colors, like the blues, had to up the ante,” Greenwood said, referring to their intensity.The cul-de-sac Dreamhouses were designed in a midcentury-modern style that evokes the time period when Barbie was invented. “We kept coming back to the aesthetic of Palm Springs,” Spencer said. In contrast to those homes, distinguished by clean and simple lines, was the postmodern house on a hill owned by Weird Barbie (Kate McKinnon) — a riot of weird angles and clashing colors, as if Pee-wee’s Playhouse emerged in the middle of a carefully constructed pop-up book.“It was once a Dreamhouse, and it all went a little bit cockeyed, like her,” Greenwood said. “Nothing there was straight, in any sense of the word.”Like its owner, whose face is covered in scribble marks, the walls of Weird Barbie’s house are adorned in doodle patterns and swirls, and there are plenty of other colors on display besides pink. (The primary color on one wall is even, gasp, green.) The other Barbies treat her domicile as if it were a witch’s house, but you can’t deny that Weird Barbie has an eye. Greenwood and Spencer singled out her irregular rainbow rug as a favorite that everyone hoped to take home.“We all wanted her rug, but it’s gone into the Warner Bros. vault of goods,” Spencer said. “But I love the fact that in this vault where you have to go through so much security, you have the Batmobile and then you have Barbie’s car.”Weird Barbie’s house isn’t the movie’s only deviation: Later in the story, after a trip to the real world tips off Ken to the power of the patriarchy, he returns home and exhorts the other Kens to turn the pink and girlie Barbieland into their own personal “Ken-dom.” Soon enough, they’ve staged a hostile takeover of the Dreamhouses — rechristened the “Mojo Dojo Casa Houses” — and given those buildings a man-cave makeover replete with La-Z-Boys, mini fridges and appalling equestrian lampshades.From left, Kingsley Ben-Adir, Ryan Gosling and Ncuti Gatwa, three of the film’s Kens.Warner Bros. “We had to keep going back to Greta and saying, really? Really ugly?” Greenwood said. “But there’s a purity to the ugliness as well, because it’s a limited palate.”That’s because these himbos aren’t sure where all of their purloined swag ought to go, or even what most of it does. Barbecues have been placed haphazardly onto ovens, the juicers are filled with Doritos, and flat-screen TVs in every Mojo Dojo Casa House are tuned to the same hypnotically banal clip of a horse in eternal gallop.”He’s no interior designer, Ken,” Spencer said, chuckling. “But can I just say, a lot of the crew wanted to buy things from the Ken-dom. I’m not saying who, but a lot of them did.”The film was shot last year at Warner Bros.’s Leavesden Studios, about 20 miles northwest of London, and as word of the colorful sets spread, the production quickly attracted its fair share of visitors. “We were filming in an English winter, gray and black with snow,” Greenwood said. “So everybody would just come in there for an injection of light and summer.”Added Spencer: “It made people happy. You couldn’t help but smile.”And what of its makers? Did all that time spent on these “Barbie” sets affect their personal palette? Yes, confessed Greenwood.“I’ve painted my bedroom pink, literally,” she said. “I’d never painted anything pink before. I love pink now!” More

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      Barbie: Reviews of Greta Gerwig, Margot Robbie, Ryan Gosling

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      Some critics viewed the highly-anticipated movie as satirically capitalistic, while others saw it as capitalistically satirical.As reviews for “Barbie” rolled out ahead of its weekend opening, a critical divide emerged.Some thought that Greta Gerwig, the acclaimed director of “Lady Bird” and “Little Women,” had met the expectations for a more subversive take on the 11.5-inch Mattel phenomenon. They thought Gerwig’s script, which she collaborated on with her partner, Noah Baumbach, succeeded in acknowledging the criticisms that the Barbie brand has received over the years — including unrealistic representations of women’s bodies and, up until recent years, a lack of diversity in its collection — while presenting a comedy that leans into the delightful weirdness of the Barbie universe. Others felt that the director did not go far enough in dinging her corporate sponsors, keeping the critiques of consumerism and female beauty standards at surface level.Critics tended to be unified in their praise of the movie’s stars, however, celebrating Margot Robbie’s surprising emotional depth as the so-called stereotypical Barbie who embarks on an eye-opening journey outside of the meticulously manufactured dolls’ world, as well as Ryan Gosling’s deadpan comedy as a Ken who delights in his discovery of the patriarchy.Read on for some highlights.‘Barbie’ May Be the Most Subversive Blockbuster of the 21st Century [Rolling Stone]The movie does more than avoid delivering a two-hour commercial for Mattel, David Fear writes, suggesting that the movie could be “the most subversive blockbuster of the 21st century to date.”“This is a saga of self-realization, filtered through both the spirit of free play and the sense that it’s not all fun and games in the real world — a doll’s story that continually drifts into the territory of ‘A Doll’s House,’” Fear writes. “This is a movie that wants to have its Dreamhouse and burn it down to the ground, too.”We Shouldn’t Have to Grade Barbie on a Curve [Vulture]In one of the most critical reviews of the movie’s approach to gender politics, Alison Willmore writes that “it’s not a rebuke of corporatized feminism so much as an update,” noting “a streak of defensiveness to ‘Barbie,’ as though it’s trying to anticipate and acknowledge any critiques lodged against it before they’re made.”“To be a film fan these days is to be aware that franchises and cinematic universes and remakes and other adaptations of old IP have become black holes that swallow artists, leaving you to desperately hope they might emerge with the rare project that, even though it comes from constrictive confines, still feels like it was made by a person,” she writes. “‘Barbie’ definitely was. But the trouble with trying to sneak subversive ideas into a project so inherently compromised is that, rather than get away with something, you might just create a new way for a brand to sell itself.”There are limits to how much dimension even Greta Gerwig can give this branded material [New York Times]Manohla Dargis, the chief film critic for The Times, offers high praise to Gerwig as a director, writing that her “directorial command is so fluent she seems born to filmmaking,” but she asserts that the movie largely dodged the “thorny contradictions and the criticisms that cling to the doll.”“While Gerwig does slip in a few glints of critique — as when a teenage girl accuses Barbie of promoting consumerism, shortly before she pals up with our heroine — these feel more like mere winks at the adults in the audience than anything else,” Dargis writes.A doll’s life is richly, unexpectedly imagined by Greta Gerwig and Margot Robbie [The Chicago Tribune]“Any $145 million studio movie based on a doll, accessories sold separately, no doubt comes with a few restrictions,” Michael Phillips writes. “And yet this one actually feels spontaneous, and fun.” Giving the film 3.5 starts out of 4, he contends that Mattel “could have played things far more safely” and that “a lot of the biggest laughs in ‘Barbie’ come at Mattel’s expense.”Ryan Gosling is plastic fantastic in ragged doll comedy [The Guardian]Peter Bradshaw was among the critics who felt that Gosling steals the show with Barbie herself reduced to the “bland comic foil.” He was in the more cynical camp of reviewers when it came to the film’s self-awareness, calling the film “entertaining and amiable, but with a softcore pulling of punches: lightly ironised, celebratory nostalgia for a toy that still exists right now.”Welcome to Greta Gerwig’s fiercely funny, feminist Dreamhouse [Entertainment Weekly]Describing the movie as “packed with winking one-liners,” Devan Coggan acknowledges the praise of Gosling but contends that Robbie “remains the real star.”“Physically, the blonde Australian actress already looks like she stepped out of a Mattel box (something the film itself plays on during one particular gag), but she gives an impressively transformative performance,” she writes, “moving her arms and joints like they’re actually made of plastic. Robbie has brought a manic physicality to previous films including ‘Babylon’ and ‘Birds of Prey,’ but she now embraces physical comedy to the max.”Greta Gerwig’s World of Plastic Is Fantastic [Collider]Ross Bonaime writes that “Barbie” could have been “little more than a toy ad,” but it instead became an “existential look at the difficulties of being a woman, the terrifying nature of life in general, the understanding that trying to be perfect is absurd, while also encapsulating everything that Barbie has meant to people — both good and bad.”Calling Gerwig’s work behind the camera “vibrant and bold,” Bonaime also praises the narrative work of the popstar-packed soundtrack, which includes songs from Lizzo, Billie Eilish, Nicki Minaj and Ice Spice.Margot Robbie doll-ivers [Los Angeles Times]Describing the film as a “conceptually playful, sartorially dazzling comic fantasy,” Justin Chang suggests that “Barbie” succeeds in making the arguments both for Barbie haters and Barbie lovers.“Gerwig has conceived ‘Barbie’ as a bubble-gum emulsion of silliness and sophistication, a picture that both promotes and deconstructs its own brand,” he writes. “It doesn’t just mean to renew the endless ‘Barbie: good or bad?’ debate. It wants to enact that debate, to vigorously argue both positions for the better part of two fast-moving, furiously multitasking hours.” More

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      Can’t Decide Whether to See ‘Barbie,’ ‘Oppenheimer’ or Both? Our Barbenheimer Quiz Can Help.

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      Barbenheimer is upon us, and moviegoers must decide between two chisel-cheeked midcentury marvels: “Oppenheimer,” Christopher Nolan’s three-hour biopic of J. Robert Oppenheimer, “father of the atomic bomb,” or “Barbie,” Greta Gerwig’s Day-Glo feminist-magical realist take on Mattel IP. While box office trackers say “Barbie” is likely to far outpace Oppie, at least 40,000 fans have already bought tickets for both. Should you opt for a head-snap of a double feature? Or see just one – and which one, at that? Answer these five questions to find out if you’re a Barbie girl, an Oppie nerd or a bona fide Barbenheimie.3 of 5Warner Bros. PicturesIs there an opposite-gender character who serves as a lesson on sexism? Oh boy, is there! In “Oppenheimer,” it’s one female scientist, played by Olivia Thirlby. In “Barbie,” it is, of course, just Ken. (A lot of Kens, who belatedly learn about the patriarchy.) More

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      Greta Gerwig’s ‘Barbie’ Dream Job

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      The moment Greta Gerwig knew for certain that she could make a movie about Barbie, the most famous and controversial doll in history, she was thinking about death. She had been reading about Ruth Handler, the brash Jewish businesswoman who created the doll — and who, decades later, had two mastectomies. Handler birthed this toy with its infamous breasts, the figurine who became an enduring avatar of plastic perfection, while being stuck, like all of us, in a fragile and failing human body. This thought sparked something for Gerwig. She envisioned a sunny-minded Barbie stumbling upon a dying woman in her barbecue area. Then Gerwig kept going. It was the beginning of the pandemic. Maybe no one would ever go to the movies again. Maybe no one would ever see what she was working on. Why not go for broke? Listen to This ArticleFor more audio journalism and storytelling, More

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      It’s Hollywood Barbie’s Moment (and She’s Bringing Her Friends)

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      For 62 years, Barbie has been the hardest-working woman in the toy aisle, using a dizzying array of outfits and accessories — and, lately, changing body shapes and skin tones — while gliding from one career to the next. Astrophysicist Barbie. Ballerina Barbie. Chicken Farmer Barbie. Firefighter Barbie.But she has never pulled off the ultimate transformation: Barbie, live-action movie star.Time and again, her corporate overlords at Mattel have teamed with Hollywood studios to make a big-budget film in hopes of forging a new revenue stream while giving Barbie new relevance. Time and again, nothing has emerged, in part because Mattel has tried to micromanage the creative process, alienating filmmakers. (You want Barbie to do what?) Financial turbulence and executive turnover at Mattel haven’t helped.A similar situation has played out with other Mattel brands, including Hot Wheels, American Girl and Masters of the Universe — a humiliation given the success that other toy companies have had in Hollywood, which loves nothing more than a movie concept with a built-in fan base.The inventive “Lego Movie” took in nearly $500 million at the global box office in 2014 for Warner Bros. and the Lego Group, resulting in a sequel and two spinoffs. Paramount Pictures and Hasbro have turned the Transformers action-figure line into a $5 billion big-screen franchise over the last 14 years; a seventh installment is on the way and will undoubtedly deliver the same halo for Hasbro as the previous films, driving up the company’s stock price and turbocharging demand for Transformers toys.With money like that on the line, Mattel has clung to its Hollywood dream. “There is ‘Fast and Furious 9’ and Hot Wheels zero,” said Ynon Kreiz, Mattel’s newish chief executive, referring to Universal’s hot-rod film franchise, which has taken in $6.3 billion worldwide since 2001. “That is going to change.”There are signals — 13 of them — that Mattel is not playing around this time.Margot Robbie will star in “Barbie,” a live-action movie directed by Greta Gerwig.Pool photo by Chris PizzelloUnder Mr. Kreiz, who has overseen a stunning financial turnaround at the company since becoming its fourth chief executive in four years in 2018, Mattel has moved to turn its toys into full-fledged entertainment brands. It now has 13 films in the works with various studio partners, including “Barbie,” a live-action adventure starring Margot Robbie (“I, Tonya”) and directed by the Oscar-nominated Greta Gerwig (“Lady Bird”). Ms. Robbie, who is also one of the producers, described the big-budget film in an email as being “for both the fans and the skeptics,” a theatrical endeavor that will be “really entertaining but also completely surprising.”The script, by Ms. Gerwig and Noah Baumbach (“Marriage Story”), even pokes fun at Barbie and Ken, her plastic paramour.As in, what happened to their genitals?“I’m excited about this movie because it’s emotional and touches your heart and honors the legacy while reflecting our current society and culture — and doesn’t feel designed to sell toys,” said Toby Emmerich, chairman of the Warner Bros. Pictures Group, where “Barbie” is pointed toward a 2023 theatrical release.The dozen other films in Mattel’s pipeline include a live-action Hot Wheels spectacle; a horror film based on the fortunetelling Magic 8 Ball; a wide-audience Thomas the Tank Engine movie that combines animation and live action; and, in partnership with Sony Pictures Entertainment, a big-screen Masters of the Universe adventure about the cosmos that includes He-Man and his superheroic sister, She-Ra.Mattel also has 17 television series in production, including “Masters of the Universe: Revelation,” which arrives on Netflix on July 23.NetflixMattel, Universal and Vin Diesel are collaborating on a live-action movie based on Rock ’Em Sock ’Em Robots, a tabletop game introduced in 1966. Lena Dunham (HBO’s “Girls”) is directing and writing a live-action family comedy based on Mattel’s Polly Pocket line of micro-dolls. Lily Collins (“Emily in Paris”) will play the title role and produce; Metro-Goldwyn-Mayer is the distribution and financing partner.“Young women need smart, playful films that speak to them without condescension,” Ms. Dunham said.Mattel has also announced movies based on View-Master, American Girl and Uno, the ubiquitous card game. (If you think an Uno movie sounds like a satirical headline from The Onion, consider this: There are non-Mattel movies in development in Hollywood that are based on Play-Doh and Peeps, the Easter candy.)All or some or none of Mattel’s movie projects could connect with audiences — if they come to fruition at all. That is the nature of the Hollywood casino.“Familiarity with a toy or character is a start, but no movie makes it without clever character and story development,” said David A. Gross, who runs Franchise Entertainment Research, a movie consultancy.Toys have a surprisingly strong track record as film fodder. Other hits include the 2016 animated musical “Trolls,” based on the wild-haired dolls, and “Ouija,” which cost $5 million to make in 2014 and collected $104 million worldwide. (Pixar did not base “Toy Story” on a toy, but it has populated the franchise with classics, including Barbie.) But the genre has also had wipeouts, notably “Battleship,” which Universal and Hasbro based on the board game and cost more than $300 million to make and market. It arrived to $25 million in North American ticket sales in 2012.The head of Mattel Films, Robbie Brenner, right, with Mr. Kreiz and Richard Dickson, Mattel’s president and chief operating officer.Rozette Rago for The New York Times“UglyDolls,” adapted from a line of plush toys, was a smaller-scale box office disaster for STX Films in 2019. Mattel itself got bruised in 2016 when “Max Steel,” a modestly budgeted film based on an action figure, arrived to near-empty theaters. It received a zero percent positive score on Rotten Tomatoes, the review-aggregation site.“Unless you can make something that feels really sticky and really interesting and really authentic, there’s no point in doing it,” said Robbie Brenner, who heads Mattel Films, which was created in 2018. (Mattel’s previous movie division, Playground Productions, was started in 2013 and folded in 2016.)Ms. Brenner said she had approached all of Mattel’s properties with the same question: “How do we flip it on its side a little bit while still respecting the integrity of the brand?”Mr. Kreiz said he was not interested in making thinly disguised toy commercials. In a shift from the Mattel of the past, “we want to give our filmmaking partners creative freedom and enable them to do things that are unconventional and exciting,” he said. “Focus on making great content and the rest will follow.”He added, however, that Mattel did not “sign a deal and disappear.”The message appears to be resonating in Hollywood, allowing Mattel to attract A-plus talent. The “Barbie” team is one example. Tom Hanks has agreed to star in and produce an adaptation of Major Matt Mason, an astronaut action figure introduced by Mattel in 1966; Akiva Goldsman, the Oscar-winning writer of “A Beautiful Mind,” is working on the screenplay. Marc Forster (“World War Z”) is directing and producing that “Thomas & Friends” movie. And Daniel Kaluuya, who won an Oscar in April for his role in “Judas and the Black Messiah,” is involved with a Mattel film project based on Barney, the interminably perky purple dinosaur.Even Ms. Brenner has a sophisticated film pedigree. She produced the AIDS-medication drama “Dallas Buyers Club,” which received six Oscar nominations in 2014, including one for best picture. (It won three: actor, supporting actor, and makeup and hairstyling.) Before that, she was a senior executive at 20th Century Fox and Miramax.“Barbie DreamHouse Adventures” is already steaming on Netflix.MattelMattel’s momentum in Hollywood has resulted, in part, from a turnaround at the company as a whole. Mattel has fixed many of its core problems, making it less risk averse, according to Richard Dickson, Mattel’s president and chief operating officer.“Five years ago, the foundations that our brands were sitting on were not strong enough,” Mr. Dickson said.When Mr. Kreiz arrived in April 2018, the toymaker was reeling from gut punches, some self-inflicted. It had lost Disney’s lucrative princesses toy license to Hasbro. A crucial retail partner, Toys “R” Us, had evaporated in a cloud of bankruptcy. Millennial parents had turned on Barbie, dismissing her as vapid and noninclusive. And some of Mattel’s other stars — American Girl, the glam Monster High crew — were adrift, unsure of how to compete for the attention of a generation of iPad-wielding children.Total revenue plunged to $4.5 billion in 2018, from $6.5 billion in 2013, and a profit of more than $900 million in 2013 became a loss of $533 million.Mr. Kreiz stabilized Mattel by restructuring its supply chain and reducing costs by $1 billion over three years, in part by closing factories and laying off more than 2,000 nonmanufacturing employees. At the same time, a long-gestating modernization plan for Barbie began to pay off in a major way. She now comes with roughly 150 different body shapes, skin tones and hairstyles; Wheelchair Barbie was such a runaway success last year that Wheelchair Ken recently arrived.In 2020, with parents looking for ways to entertain children at home during the pandemic, Mattel sold more than 100 Barbie dolls a minute, Mr. Dickson said. (Juli Lennett, toy industry adviser for NPD Group, backed him up.)Revenue totaled $4.6 billion last year, and Mattel posted a profit of $127 million. In the first quarter of 2021, sales increased 47 percent from a year earlier, the company’s highest growth rate in at least 25 years. Mattel’s stock price has climbed 52 percent since Mr. Kreiz took over.Mattel, based in El Segundo, Calif., is now turning to the next phase of Mr. Kreiz’s growth plan. With a vast catalog of intellectual property, Mattel wants to become more like Marvel, which started as a comics company and transformed into a Hollywood superpower.“In the mid- to long term, we must become a player in film, television, digital gaming, live events, consumer products, music and digital media,” Mr. Kreiz said.And by player he means player. Mattel has a long history in direct-to-DVD animated movies, for instance, but its television division, run by Fred Soulie, is working to capitalize on the streaming boom. The company has a long-term deal to make one or two Barbie cartoons for Netflix annually. “Masters of the Universe: Revelation,” an animated series from the filmmaker Kevin Smith (“Clerks”), arrives on Netflix on July 23.In total, Mr. Soulie has 18 shows in production, including a revamped “Thomas & Friends” and a new incarnation of “Monster High.” An additional 24 are in development.“We’ve been planting a lot of seeds,” Mr. Soulie said, “and we’re about to see the results.” More