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      Netflix’s Approach Shifts, Pushing Content That Can ‘Pop’

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      The streaming service long thought spending on ads didn’t result in more viewers. That has subtly changed under the marketing chief Marian Lee.Netflix made sure viewers had ample opportunity to hear about “Wednesday,” its macabre hit starring Jenna Ortega.They could come across it in an airport security line when plopping their belongings into a tray that asked “What would Wednesday do?” Or see the title character in the Uber app when they ordered a ride. Or they could encounter it on TikTok, where seemingly everyone from Ukrainian soldiers to hip grannies were performing the title character’s arm-jolting, addictive dance set to the Lady Gaga song “Bloody Mary.”Either way, the marketing resources Netflix dedicated to the show helped to make it a global sensation. The push included Netflix shifting its social media resources from sites like Twitter and Instagram to TikTok after the amateur dance videos went viral. There was also a campaign in which local markets around the world adapted the slogan “What would Wednesday do?” to their country’s taste and culture. (Billboards in Los Angeles cheekily stated: “I read your screenplay. It’s time to rethink your writing career.”)The streaming service said the show’s eight episodes were viewed 1.24 billion hours in the first 28 days they were available, making it the second most-watched English-language series on the service, just behind the fourth season of “Stranger Things.”For the movie “Glass Onion: A Knives Out Mystery,” there was a widely publicized (including TV commercials) one-week theatrical release on Thanksgiving that generated a reported $15 million in ticket sales. After that, a Los Angeles-based escape room and a handful of murder mystery dinners across the country — and more commercials — helped to keep the word of mouth alive until the expensive star-studded sequel debuted on the service at Christmas time. It racked up 279.7 million hours watched in the first 28 days, which Netflix said made it the fourth most-watched English-language film on the service.“Glass Onion: A Knives Out Mystery” received a one-week theatrical release at Thanksgiving and became available on Netflix at Christmas time.John Wilson/NetflixNetflix’s marketing tactics are indicative of an evolving strategy for a company that is facing a much more competitive streaming marketplace — and trying to serve an increasingly fickle audience. The new tactics also come as Netflix has introduced an advertising tier and is cracking down on password sharing as it contends with a maturing U.S. market. It has also essentially replaced its original creative team, opting for executives with broader tastes to serve a global marketplace. To sell this evolution of the world’s largest streaming service, the company is relying on Marian Lee, its third chief marketing officer in three years.“I’m trying to enable creativity, because I want to bring all of this content to more people around the world,” Ms. Lee said in an interview at Netflix’s headquarters in Los Angeles. “I also want the rest of Netflix to understand what the marketing strategy is: We support the content organization.”She spent the previous night staying up late to finish the reality show “Full Swing,” saying she cried in her bathroom when it was over.“I’m watching everything, and I’m going to tell you where I think this is really going to pop,” she said.For all of Netflix’s success over the years, the company has never quite found its footing in marketing. That is primarily because of the company’s core tenet is that the streaming service itself is its greatest marketer, and spending on expensive commercials or advertisements does not always improve viewer engagement. In 2019, the marketing operation moved under Ted Sarandos, who was then the head of content and is now the company’s co-chief executive. He hired Jackie Lee-Joe from BBC Studios to be chief marketing officer. She departed after just 10 months, when Mr. Sarandos surprised many inside Netflix by appointing Bozoma Saint John as the new C.M.O. Ms. Saint John used her formidable social media presence — she has 424,000 followers on Instagram — to host her own lifestyle events under the moniker @badassboz while running the Netflix marketing team, but her impact on Netflix’s shows and movies proved less fruitful.Ms. Lee was the global co-head of music at Spotify when she was hired by Ms. Saint John in July 2021. She was promoted to chief marketing officer in March 2022 after Ms. Saint John left. In contrast with her predecessor, Ms. Lee’s Instagram account is private, and when she was offered Ms. Saint John’s office, she declined, opting to remain in the one she occupied that was closer to her staff.“Wednesday,” starring Jenna Ortega, was marketed heavily through TikTok.Vlad Cioplea/NetflixNetflix’s marketing budget has remained fairly consistent, increasing to $2.5 billion in 2022 from $2.2 billion in 2020. But Ms. Lee’s 400-plus global team has enacted a subtle change in strategy, in which many of those dollars have been shifted to focus on individual titles as opposed to the branding of the streaming service itself.Still, the amount of money set aside for marketing remains relatively small, considering Netflix spends $17 billion a year on its programming. And when filmmakers and showrunners grouse about working with Netflix, the complaints are often aimed at the marketing department, which they feel can be limited by its budget. It is an issue traditional studios have tried to capitalize on, arguing that they may pay less upfront for a project but that they will spend more in marketing to let people know when it’s coming out.“The legacy studios spend more on marketing,” said Tripp Vinson, a producer of the Netflix “Murder Mystery” films starring Adam Sandler and Jennifer Aniston. The first movie came out in 2019 and the second became available to Netflix subscribers on Friday. “But as a producer, what do I care about? You’re implying that the more you spend, the greater chance you have of getting your audience in that legacy, traditional marketing way. Well, I know from ‘Murder Mystery’ 1, whatever Netflix did to market this movie, the amount of viewers that I got, that’s what I care about. And they were astounding numbers.”For “Murder Mystery 2,” the streaming service added a second premiere at the Eiffel Tower in Paris, international billboards and commercials during the National Football League’s divisional playoffs. It also partnered with the social media star Mr. Beast to offer an unwitting couple a surprise trip to the Paris premiere. The first movie landed back on Netflix’s Top 10 list a week ahead of the release, and expectations inside the company for the sequel are high.Netflix’s chief content officer, Bela Bajaria, pushes against the notion that the company had not aggressively marketed specific shows and movies in the past.“I think the tension may be with people feeling like there is only the traditional way to do it, and they don’t realize we market in so many different ways,” she said, noting the service’s social media channels reach 800 million people globally.Netflix held a premiere event for “Murder Mystery 2” at the Eiffel Tower in Paris.Scott Yamano/NetflixFilmmakers, though, have noticed a difference with Ms. Lee.“Right when she arrived, she came down to see what we were doing and visited the set often,” said Debbie Snyder, a producer of the $80 million sci-fi spectacle “Rebel Moon,” which is directed by her husband, Zack Snyder.The plan is for the film, scheduled to debut on Dec. 22, to be the first in a trilogy.Did Ms. Snyder receive the same personalized attention when the film “Army of the Dead” debuted in 2021? “No,” she said. “Not really at all.”Netflix’s film chairman, Scott Stuber, said the marketing department under Ms. Lee was more in tune with the content side of the company. He noted that he was particularly impressed by her nimble approach, like her ability to maintain buzz for “Glass Onion” after its theatrical release.“I like someone who actually knows the old playbook, but also is very interested in how to rewrite the rules for the new playbook,” he said.“I’m trying to enable creativity, because I want to bring all of this content to more people around the world,” Ms. Lee said.Philip Cheung for The New York TimesIn February, members of Ms. Lee’s brand marketing team crammed themselves into a conference room to discuss, among other topics, “The Marquee,” a handful of high-tech billboards with pithy messages that rotate weekly and appear in strategic locations around the world like Sunset Boulevard in Los Angeles, Times Square in New York and Les Halles in Paris. She listened intently to the presentation: The board at the Trevi Fountain will be moved to a different location in Rome, one that is less of a tourist spot and more of a place where local Netflix subscribers could connect with it; Times Square is going to get an innovative new billboard that is easier to program yet looks like the physical one on Sunset Boulevard. A marquee is coming soon to Warsaw.“The point of the board is to have fun, be edgy and push all the way to the edge,” she said.“I know it’s a lot of pressure because they have to come up with a new message every week,” she added, “but if they’re just using it for something lame, I’d rather not do it.” More

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      What’s on TV This Week: ‘La Frontera’ and ‘The English Patient’

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      This week we’re watching a docuseries about the U.S.-Mexico border, the Oscar-winning 1996 film starring Ralph Fiennes and lots more.Between network, cable and streaming, the modern television landscape is a vast one. Here are some of the shows, specials and movies coming to TV this week, April 3-9. Details and times are subject to change.MondayBill T. Jones, right, in “Can You Bring It: Bill T. Jones and D-Man in the Waters.”Rosalynde LeBlancCAN YOU BRING IT: BILL T. JONES AND D-MAN IN THE WATERS 8 p.m. on WORLD. “AfroPop: The Ultimate Cultural Exchange,” a documentary series about life across the African diaspora, is kicking off a new season with an exploration of the legacy of the choreographer-director Bill T. Jones’s seminal ballet, “D-Man in the Waters.” At the height of the AIDS epidemic, the disease ravaged the Bill T. Jones/Arnie Zane Company, taking the lives of its co-founder, Zane, and the dancer Demian “D-Man” Acquavella; this dance was inspired by a series of group improvisations as a reflection of the troupe’s struggles and losses. Through the intercutting of vintage recordings of the Jones/Zane company and present-day footage of students learning the ballet — Jones drops into rehearsals to offer feedback — the film is a “passionate and moving” exploration of the dance piece’s endurance, writes Glenn Kenny in his Critic’s Pick review for The New York Times.LA FRONTERA WITH PATI JINICH 9 p.m. on PBS. This award-winning docuseries featuring stories from the U.S.-Mexico border is back for a second season, with the show’s Emmy-nominated host and executive producer, the chef Pati Jinich, expanding her travels to the Mexican states of Baja California, Sonora and Chihuahua. In addition to showcasing the culture and cuisines of these areas, the series will also cover how timely issues like L.G.B.T.Q. rights, climate change and immigration play out in the regions.TuesdayMartin Smith, right, with Taliban officials in “America and the Taliban.”FRONTLINE (PBS)AMERICA AND THE TALIBAN 10 p.m. on PBS. This three-part documentary series from the award-winning producers and directors Marcela Gaviria and Martin Smith (“In Search of Al Qaeda”) draws upon 20 years of reporting and new interviews with American and Taliban officials to tell the story of modern U.S.-Afghanistan relations. The series begins with the Sept. 11 attacks on New York City and follows the U.S.’s attempt to destroy Al Qaeda, ending with the Taliban’s 2021 takeover of Kabul.WednesdayGROWING BELUSHI 9 p.m. on DISCOVERY. The actor and comedian Jim Belushi (younger brother to the late actor comic John Belushi), his family and his team of farmers at Belushi’s Farm are back after building a cannabis business in southern Oregon from scratch in the first two seasons of the show. The third season follows Belushi and his crew as they work to turn their business into a national brand, documenting the high jinks and hiccups along the way — like a fire that destroys the farm’s barn, drying facility and half a million dollars’ worth of cannabis.ThursdayRalph Fiennes in “The English Patient.”Phil Bray/Miramax FilmsTHE ENGLISH PATIENT (1996) 5:15 p.m. on FLIXe. Based on the 1992 Booker Prize-winning novel of the same name by Michael Ondaatje, this Oscar-winning film is set in WWII-ravaged Italy in a bombed-out monastery, where a combat nurse, Hana (Juliette Binoche), is caring for an amnesiac, English-accented burn patient (Ralph Fiennes), scarred beyond recognition. The film intersperses scenes of Hana’s budding love for Lt. Kip (Naveen Andrews), a Sikh sapper in the British Indian Army, with the English patient’s flashbacks of his own tragic love affair. In her review for The Times, Janet Maslin described the movie as a “dreamlike, nonlinear tale” that “swoops gracefully from past to present, from one set of lovers to another, from the contours of the body to the topography of the desert sands.”FridayTHE LEGACY OF J DILLA 10 p.m. and 11:30 p.m. on FX. This feature from The New York Times Presents series is a portrait of the revered rap producer, J Dilla, who died in 2006 at the age of 32. Born in Detroit as James Dewitt Yancey, J Dilla was a prolific music producer who left an indelible mark on the hip-hop landscape through his original work and collaborations with artists like Erykah Badu, Busta Rhymes, A Tribe Called Quest and D’Angelo. Through exclusive interviews with his family and those close to him, the documentary explores J Dilla’s life and why he has been celebrated far more since his death than during his life.SaturdayHumphrey Bogart, left, and Ingrid Bergman in “Casablanca.”AP FILE, via Associated PressCASABLANCA (1942) 8 p.m. on TCM. Set during World War II, this Academy Award-winning film focuses on Rick Blaine (Humphrey Bogart), an American expatriate and the owner of Rick’s Café Américain, a shady but popular nightclub in Casablanca, Morocco. The film follows the dilemma that arises when the thief Guillermo Ugarte (Peter Lorre) gives Rick travel papers he plans to sell later, only to die in police custody before doing so. Now Rick must decide whether to give them to the woman who broke his heart, Ilsa Lund (Ingrid Bergman), and her husband, Victor Laszlo (Paul Henreid), a Resistance leader escaping German officials. Bosley Crowther described the film as “a rich, suave, exciting and moving tale,” in his review for The Times.SundayFrom left, Weezer band members Brian Bell, Patrick Wilson, Rivers Cuomo and Scott Shriner at the “Grammy Salute to The Beach Boys” in Los Angeles.Sonja Flemming/CBSGOSPEL SUPERFEST EASTER JAM 5 p.m. on BET. Some of the biggest names in gospel music are coming together in Ohio to celebrate Easter Sunday. This worship and music event will feature performers such as Pastor Donnie McClurkin, Deitrick Haddon and Le’Andria Johnson.A GRAMMY SALUTE TO THE BEACH BOYS 8 p.m. on CBS. Members of the Beach Boys — Brian Wilson, Mike Love, Al Jardine, David Marks and Bruce Johnston — are featured guests at this event celebrating the group’s win of the Grammy Lifetime Achievement Award. The tribute event at the Dolby Theater in Los Angeles will feature live performances by Andy Grammer, Beck, Fall Out Boy, Weezer and John Legend, in addition to appearances by Tom Hanks, Elton John, Bruce Springsteen and John Stamos. More

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      Ryuichi Sakamoto, Oscar-Winning Japanese Composer, Dies at 71

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      Mr. Sakamoto, whose work with Yellow Magic Orchestra influenced electronic music, composed scores for “The Last Emperor” and “The Revenant.”Ryuichi Sakamoto, one of Japan’s most prominent composers and a founder of the influential Yellow Magic Orchestra techno-pop band who scored films including “The Last Emperor,” “The Sheltering Sky” and “The Revenant,” died on Tuesday. He was 71.His Instagram page announced the date of his death, but it did not provide further details. Mr. Sakamoto said in January 2021 that he had received a diagnosis of rectal cancer and was undergoing treatment.Equally comfortable in futuristic techno, orchestral works, video game tracks and intimate piano solos, Mr. Sakamoto created music that was catchy, emotive and deeply attuned to the sounds around him. Along with issuing numerous solo albums, he collaborated with a wide range of musicians across genres, and received an Oscar, a BAFTA, a Grammy and two Golden Globes.His Yellow Magic Orchestra, which swept the charts in the late 1970s and early ’80s, produced catchy hits like “Computer Game” on synthesizers and sequencers, while also satirizing Western ideas of Japanese music.“The big theme of him is curiosity,” the musician Carsten Nicolai, a longtime collaborator, said in a phone interview in 2021. “Ryuichi understood, very early, that not necessarily one specific genre will be the future of music — that the conversation between different styles, and unusual styles, may be the future.”Mr. Sakamoto was beginning to achieve wide recognition in the early 1980s when the director Nagisa Oshima asked him to co-star, alongside David Bowie, in “Merry Christmas, Mr. Lawrence,” a 1983 film about a Japanese P.O.W. camp. Mr. Sakamoto, having no background in acting, agreed under the condition that he could also score the film.The movie’s synth-heavy title track remained one of Mr. Sakamoto’s most famous compositions. He often adapted it, including for “Forbidden Colors,” a vocal version with the singer David Sylvian, as well as piano renditions and sweeping orchestral arrangements.Mr. Sakamoto in 1988. He won an Oscar for his work on “The Last Emperor.” Kyodo News, via Associated PressThen came music for films by the director Bernardo Bertolucci, including “The Last Emperor” (1987) “The Sheltering Sky” (1990) and “Little Buddha (1993). Mr. Bertolucci was demanding — he would shout “More emotional, more emotional!” at the composer, and made him rewrite music on the fly during recording sessions with a 40-person orchestra — but “The Last Emperor” won Mr. Sakamoto an Oscar in 1988. Mr. Sakamoto returned to his classical roots in the late 1990s with the album “BTTB,” or “Back to the Basics,” a collection of sentimental, delicate piano arrangements that evoked Claude Debussy, alongside more experimental wanderings into the innards of the piano in the spirit of John Cage.That release included “Energy Flow,” originally written for a commercial for a vitamin drink and released as a single after television viewers called in en masse to ask how they could find of the music. Amid Japan’s Lost Decade — a term for the economic stagnation that followed years of technology-driven growth — the tender piano ballad seemed to offer solace. “Perhaps it’s because people are looking for healing, for some answer to the stress of their country’s recession,” Mr. Sakamoto speculated, when “Energy Flow” became the first instrumental track to reach No. 1, in 1999, on Japan’s Oricon charts.After the nuclear disaster at the Fukushima Daiichi Nuclear Power Station in 2011, Mr. Sakamoto became an activist in Japan’s antinuclear movement, organizing a No Nukes concert in 2012 at which a reunited Yellow Magic Orchestra, and the band Kraftwerk, one of Yellow Magic’s major influences, performed. The day before the concert, he spoke at a protest outside the residence of Japan’s prime minister. “I come here as a citizen,” he said. “It’s important that we all do what we can and raise our voices.”Mr. Sakamoto learned he had throat cancer in 2014. During treatment, he halted work but made an exception when the director Alejandro G. Iñárritu asked him to write music for his film “The Revenant.” With Mr. Nicolai, who performs under the name Alva Noto, Mr. Sakamoto produced a score of luminous dread that was widely acclaimed.He conceived a new project in homage to Andrei Tarkovsky, one of his abiding influences, which became the 2017 “async,” his first solo album in eight years and a summation of his career, with haunting chorales, ethereally synthesized soundscapes, and a recording of the writer Paul Bowles reciting a passage on mortality from “The Sheltering Sky.”Mr. Sakamoto, second from left, had a role in the film “Merry Christmas, Mr. Lawrence” and also wrote the music. With him, from left, are Jack Thomas, the film’s. producer; David Bowie, who starred, and Nagisa Oshima, the director.Jacques Langevin/Associated PressIn later years, Mr. Sakamoto’s music became increasingly spacious and ambient, attuned to the flow of time. In an interview with The Creative Independent website, he described why he played his older music so much slower than he used to. “I wanted to hear the resonance,” he said. “I want to have less notes and more spaces. Spaces, not silence. Space is resonant, is still ringing. I want to enjoy that resonance, to hear it growing.”Ryuichi Sakamoto was born on Jan. 17, 1952, in Tokyo. His father, Kazuki Sakamoto, was a well-known literary editor, and his mother, Keiko (Shimomura) Sakamoto, designed women’s hats. He began piano lessons at age 6, and started to compose soon after. Early influences included Bach and Debussy — whom he once called “the door to all 20th century music” — and he discovered modern jazz as he fell in with a crowd of hipster rebels as a teenager. (At the height of the student protest movement, he and his classmates shut down their high school for several weeks.)Mr. Sakamoto was drawn to modern art and especially the avant-garde work of Cage. He studied composition and ethnomusicology at Tokyo University of the Arts and began playing around with synthesizers and performing in the local pop scene.In 1978, Mr. Sakamoto released his debut solo album, “Thousand Knives,” a trippy amalgam that opens with the musician reciting a poem by Mao through a vocoder, followed by a reggae beat and a procession of Herbie Hancock-inspired improvisations. That year, the bassist Haruomi Hosono invited him and the drummer Yukihiro Takahashi to form a trio that became Yellow Magic Orchestra. (Mr. Takahashi died in January.)The band’s self-titled 1978 album was a huge hit, and influenced numerous electronic music genres, from synth pop to techno. The group broke up in 1984, in part because Mr. Sakamoto wanted to pursue solo work. (They have periodically reunited since the 1990s.) Mr. Sakamoto continued tinkering with outré, high-tech approaches in his 1980 album “B-2 Unit,” which included the otherworldly electro single “Riot in Lagos.”Mr. Sakamoto performing in Rome in 2009.Domenico Stinellis/Associated PressAfter the Bertolucci films, Mr. Sakamoto was seemingly everywhere — appearing in a Madonna music video, modeling for Gap, and writing music for the 1992 Barcelona Olympics. His collaborators for the eclectic albums “Neo Geo” (1987) and “Beauty” (1989) included Iggy Pop, Youssou N’Dour, and Brian Wilson, and he toured with a world-fusion band from five continents. By the mid-1990s, Mr. Sakamoto had refashioned himself as a classical composer, touring arrangements of his earlier music in a piano trio. His work simultaneously became grandiose in scale and themes: he wrote a symphony, “Discord,” exploring grief and salvation (with spoken word contributions by David Byrne and Patti Smith), and an opera, “LIFE,” a meditation on 20th century history that received mixed reviews.Along with writing music for video games and designing ringtones for the Nokia 8800 phone, Mr. Sakamoto oversaw live streams of his concerts that featured a “remote clap” function, in which online viewers could press their keyboard’s F key to applaud. The strokes would be registered on a screen in the auditorium.In the 21st century, he began to focus again on more experimental work, inspired by a new generation of collaborators including the producer Fennesz and Mr. Nicolai, who layered glitchy electronics over Mr. Sakamoto’s piano.“He taught me that I should not be afraid of melody,” Mr. Nicolai said, “that melody has the possibility of experimentation as well.”Mr. Sakamoto became outspoken as an environmentalist, recording the sounds of a melting glacier for his 2009 record “Out of Noise.” For portions of “async,” he performed on an out-of-tune piano that had been partly submerged in the 2011 Tohoku tsunami. He recorded what became his final album, “12,” as a kind of diary of sketches, following a lengthy hospitalization, through 2021 and 2022. “I just wanted to be showered in sound,” he said of the record. “I had a feeling that it’d have a small healing effect on my damaged body and soul.” In December, he gave a career-spanning, livestreamed solo piano concert at Tokyo’s 509 Studio.Mr. Sakamoto married Natsuko Sakamoto in 1972, and they divorced 10 years later. His second marriage, to the musician Akiko Yano in 1982, ended in divorce in 2006. His partner was Norika Sora, who served as his manager. Information about his survivors was not immediately available. Mr. Sakamoto greets fans after a performance in New York in 2010.Hiroko Masuike for The New York TimesMr. Sakamoto’s attention to sound suffused his daily life. After many years of eating at the Manhattan restaurant Kajitsu, he recalled in a 2018 interview with The New York Times, he wrote an email to the chef saying, “I love your food, I respect you and I love this restaurant, but I hate the music.” Then, without fanfare or pay, he designed subtle, tasteful playlists for the restaurant.He simply wanted better sounds to accompany his meals. More

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      The Bizarro Worlds of Quentin Dupieux’s Comedy

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      The French director, whose latest film is “Smoking Causes Coughing,” spoke about five comedy clips that have inspired his work.Quentin Dupieux’s offbeat comedies put people into bonkers situations and watch them do their best. And their best — God bless us — is often pretty hopeless. In “Mandibles,” a couple of guys find a dog-size fly and try to hide it in their car trunk. In “Deerskin,” a man (the Oscar winner Jean Dujardin) gets fixated on soft leather jackets and goes to murderous lengths to acquire one.The genius of these what-on-earth scenarios is that the actors play it all straight. That makes for laughs, but there’s also a general circuit-frying glee at Dupieux’s unpredictable left turns. (Also fun: He casts French stars like Adèle Exarchopoulos and Benoît Magimel, happily going rogue.)The director’s latest, “Smoking Causes Coughing” (in theaters), has a plot best described as “superheroes on vacation.” This Power Rangers-style squad usually battles (very lo-fi) monsters, but they’re taking some time to regroup. (Their name? The Tobacco Force.)On a recent video call, Dupieux talked about clips from five movies that inspired him — and crack him up. Below are his thoughts, condensed and edited.‘The Phantom of Liberty’ (1974)Director: Luis BuñuelIt’s just amazing that a brain can come up with this idea. It’s so smart and silly at the same time. The toilets around the table is already something, but then the final gag is that he locks himself in another room to eat! When you’re a filmmaker, this movie is the dream: You start a story, you finish it quickly, you open the door and there’s a new story. Sometimes movies tend to be too scripted, and I love that in this movie you flip the rules and just tell the story exactly how you want.When I was making my first short films, my friend gave me a VHS tape of this movie, and it was a shock because it’s exactly what I was trying to do. But I don’t like the word “surreal” [for my films]. When these guys were making these types of movies, and when Salvador Dalí was making his art, surrealism meant something strong. It was a concept. Today, I have a feeling the word has lost its magic meaning. At the same time, I have no other word! But why do we need a label?‘Top Secret!’ (1984)Directors: Jim Abrahams, David Zucker and Jerry ZuckerOh my God, I don’t need to click to watch because I’ve watched this scene so many times. This is just the ultimate gag. I saw this in a movie theater when I was a teenager — I liked the poster, the cow with the boots — and I was amazed. So many creative visual ideas, just to make you laugh. These guys were geniuses.Sometimes you have an idea like this and you realize it’s a nightmare to shoot. Like, come on — we’re not going to build a rolling train station. And they did it! When they were doing “Airplane!,” “Top Secret!” and “Police Squad!” they were at their best. Everything is played straight, like it’s a serious movie. Val Kilmer is perfect for the part because he’s not supposed to be funny. It cracks me up every time.I just finished my new movie, which is actually about Salvador Dalí. And the reverse scene [in the bookstore in “Top Secret!”] was in my mind. So we shot a few scenes reversed. Which is hilarious to shoot — it’s so much fun to do. And I know it came from “Top Secret!” because I’ve been obsessed for many years: Why would they do that? Why is it so good? Why?!‘10’ (1979)Director: Blake EdwardsI have a passion for Blake Edwards, for this era especially. He has a very specific comedic timing. Nobody ever did the same pace of humor. And that’s in this scene: the old woman trying to bring a tray. If I do it or if someone else does it, it will not be half as funny.It’s well-crafted. It’s not something they shot just like that. For me the most important thing when I focus on a scene is the way the dialogue sounds, the music of the words. That’s how I build my comedy timing. When a scene works well between actors, I don’t chop it to make it faster or whatever. I keep the human pace. When it sounds like dialogue, like it’s written, then it’s not good enough. Even if they’re saying stupid stuff, it has to sound like it’s real.‘Raising Arizona’ (1987)Director: Joel CoenI’ve been in love with this movie. This one is more for the brilliant filmmaking: the way it’s shot, the way it’s cut, the way they use the music, the way they use the crane, the Steadicam. Every technique! Hand-held cameras, wide angles. The Coen brothers at this period had crazy filmmaking. I saw this on TV when I was a kid and it killed me.For example, when Nicolas Cage exits the store and hears the cop, the camera does something. I think it’s someone running in with the camera, hand-held. And it’s amazing, the feeling you get, just by the fact that it’s shaky. I tried to do this many times without success, because it’s not my thing. I love “Fargo,” too. A masterpiece. It’s a nightmare when you look at the main character’s point of view. And for some reason, that’s enjoyable to watch!‘Monty Python and the Holy Grail’ (1975)Directors: Terry Gilliam and Terry JonesMy mind exploded. What the hell — is it possible to film this? Probably my taste for gory scenes and blood — stupid blood — comes from Monty Python. They became popular in France through the movies. I have to say [the French TV show] “Les Nuls” was the first bible for us as kids. We realized later that they were highly influenced by Monty Python, the Zucker brothers and stuff like that. But we didn’t know and it was amazing to discover this crazy new comedy. They were basically translating these English-speaking codes to a French audience. They did a five-hour parody program called “TVN 595” — crazy TV! It was freedom. You could tell they had no rules. More

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      A Beginner’s Guide to Dungeons & Dragons

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      The filmmakers behind “Dungeons & Dragons: Honor Among Thieves” help explain the characters, monsters and spells that make up their new film.“Dungeons & Dragons: Honor Among Thieves,” a comedy-fantasy movie from the directors John Francis Daley and Jonathan Goldstein, is a loose adaptation of the tabletop role-playing game created by Gary Gygax and Dave Arneson in 1974, more commonly known among fans as D&D. A social game of chance, strategy and a kind of improvisational storytelling, D&D is hugely complex and deeply immersive, demanding of its players an almost scholarly commitment to learning its history, its rules and its mythology — all of it chronicled in a series of exhaustive, encyclopedic official rule books that are the foundation of the game.With so much advanced knowledge and folklore out there, it might seem daunting to approach this “Dungeons & Dragons” film (now in theaters) as a newcomer to D&D. But the movie has in fact been made with novices in mind.“The intention was for nothing in the film to have to be explained prior to seeing it,” said Daley, who co-wrote the screenplay with Goldstein and Michael Gilio, in a recent video interview. “We knew that was of the utmost importance, so that we’re not alienating an audience that doesn’t know D&D.” Although the film contains more than enough Easter eggs and references to satisfy die-hard fans, “none of that is a requirement,” said Goldstein. “You don’t have to know how to fly an F-18 to enjoy ‘Top Gun.’”To help answer any lingering D&D questions you might still have going into “Honor Among Thieves,” Daley and Goldstein explained some of the movie’s more arcane nods and allusions.Who are the good guys and the bad guys?Broadly speaking, the film features two competing factions: the Harpers and the Red Wizards of Thay. (For much of the running time, our heroes are caught in the battle between them.) The Harpers are “a benevolent faction of essentially spies, who work in conjunction with good-aligned characters and places to help root out evil entities,” Daley said. One of their primary adversaries is Szass Tam, the leader of the Red Wizards, who rules as a dictator of the nation of Thay.Daisy Head, left, as Sofina in the film.Paramount PicturesWhat’s a class, and what classes are our heroes?One of the first steps in a game of “Dungeons & Dragons” is the choosing of a character class: It defines your identity based upon set skills and abilities, and limits what you can and can’t do in the game. Standard classes include monks, fighters, wizards and warlocks.The characters in the film were written with these classes in mind. Edgin (Chris Pine) is a bard. Holga (Michelle Rodriguez) is a barbarian. We also see sorcerers (Justice Smith’s Simon), paladins (Regé-Jean Page’s Xenk) and a rare tiefling druid (Sophia Lillis’s Doric). Goldstein said that they wanted there to be “a clear distinction between each of the classes that was immediately recognizable to people who were aware of the game,” but they didn’t want the characters actually describing their types out loud. “Nobody ever says, ‘I’m a barbarian, what do you want from me?’ or anything like that.”Who’s aligned with what?One of D&D’s most enduring contributions is the idea of alignment — a moral category determined along the axes of good versus evil and law versus chaos. (If you have ever heard of someone being described as lawful good or chaotic evil, that’s where it comes from.)It’s easy enough to determine the alignment of each of the characters in “Honor Among Thieves,” as D&D fans will no doubt be glad to do. But Daley said that the alignments were less expressly conceived for the film than “coincidentally obvious” based on the way all fictional characters tend to be written.What are all these monsters?“Honor Among Thieves” is rife with curious creatures — all of them taken from the original game. Some are considered beasts, which are animals that could exist in the real world, and others are monstrosities, which Goldstein described as more “fantastical.”There are Mimic Chests (huge carnivorous mouths disguised as treasure chests) and the fan-favorite Gelatinous Cubes (more or less what it sounds like: huge cubes of goo that trap people inside).“There are also deeper cuts, like the Intellect Devourer, a brain-shaped creature with legs that takes control of your mind and kills you,” Goldstein said.A Gelatinous Cube traps one character in the film.Paramount PicturesAnd that … owl … bear … thing?… is an Owlbear, actually. It’s a big owl-bear hybrid that the druid, Doric, transforms into a couple of times in the film. Large and powerful, it’s one of the film’s more striking creatures.“The traditional Owlbear design often is more of a grizzly bear, but we thought it would look more beautiful if it looked like a snowy owl,” Goldstein said.Where does the movie take place?“Honor Among Thieves” isn’t set in a generic fantasy land. In fact, its globe-trotting adventures are situated in clearly delineated spaces based on pre-existing “Dungeons” maps and settings. “While writing the movie, we consulted the map,” Goldstein said. “We treated it like it was a movie about a real place with a real history.”The film largely takes place within an area called the Sword Coast, of the Forgotten Realms, along the western side of the continent of Faerun. We see such cities as Neverwinter and Baldur’s Gate, glimpse the Arctic tundra of the northern Icewind Dale, and much more. The filmmakers took pains to make the geography game-accurate, being mindful of relative positions, travel times and how different areas relate. “If they go from Triboar to the Evermoors by horseback, we know that it’s a certain distance and that it would be possible,” Goldstein said.The film uses various locations from the game, like the ice prison Revel’s End.Paramount PicturesSo all of these places were already in the game?Not exactly. As the film opens, Edgin and Holga are serving a life sentence in the remote ice prison of Revel’s End, having been busted during a botched heist. Daley and Goldstein always knew they wanted to begin the movie this way — but when they reached out to the game’s manufacturer, Wizards of the Coast (now a subsidiary of Hasbro), to ask if such a prison existed in the wintry region of Icewind Dale, they were informed that none did.Fortunately, Wizards worked their magic: A new “Dungeons” book released in the fall of 2020, “Rime of the Frostmaiden,” added Revel’s End and its parole board, the Absolution Council, to the official D&D canon. “That was one of the most gratifying parts of this whole process: seeing our names in a D&D book,” Daley said. “More so even than seeing our names on the poster for the movie.”What’s all that weird writing?As in “Star Wars,” “Honor Among Thieves” contains no written English. Instead, any of the script you see throughout the film is written in Thorass, a well-known in-game “Dungeons” language with its own established alphabet. Much as Trekkies can speak Klingon, many D&D obsessives will know the text by sight — and will no doubt be taking notes on what it means. “It was all very deliberate,” Goldstein said. “Anything you see in the film has meaning and can be translated.” More

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      Adam Sandler Grows Up (Mostly)

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      At 56, the formerly juvenile funnyman has matured into a subtler, more nuanced comedy performer. It’s why the “Murder Mystery” films work so well.“I don’t know what I’m thinking. I’m so sad,” wails Howard Ratner, voice choked up, tears streaming down his cheeks, a wad of tissue stuffed inside his bloody nose. “I can’t figure out what I’m supposed to do. Everything I do is not going right.”Howard, played with frazzled, manic intensity by Adam Sandler, is at the end of his rope. At this point in the gambling drama “Uncut Gems,” the Diamond District jeweler is in leagues of debt, and his one final, desperate hope to raise cash — a gem auction — has just failed spectacularly. Roughed up by the guys he owes, he turns to his mistress, Julia (Julia Fox), for consolation.“Unzip my skirt,” she tells him consolingly. Turning around, she reveals that she’s had his name tattooed in cursive on her backside. “It says ‘Howie’!” she exclaims.“I don’t deserve it!” Howard moans. After a pause, the Jewish New Yorker thinks to add, “You can’t even get buried with me now!”Recent Sandler films, including “Murder Mystery” and its new sequel, “Murder Mystery 2,” have this same familiar intensity. They may have less serious ambitions, but they have also been greatly bolstered by the depth and nuance he has lately seemed to harness.In many ways this is much the same Sandler that we have seen onscreen since the early 1990s, as the star of often juvenile feature comedies and as a cast member on “Saturday Night Live”: an oversize man-baby in the throes of an antic tantrum. In films like “Billy Madison” and “Happy Gilmore,” Sandler specialized in a kind of galvanic caricature of Gen X arrested development, oscillating wildly between boyish puppy-dog charm and explosive, bratty anger. His shtick was the interplay of two distinct types: bashful, vaguely pathetic one moment, utterly rabid the next.But there’s a depth of feeling evident in Sandler’s “Gems” performance that wasn’t on view in those earlier roles. From his tense shoulders to the way he grinds his teeth in moments of stress, Howard embodies a world-weariness that borders on exhaustion, looking harried and bedraggled even at his most well-rested and upbeat. All of the childish vigor Sandler is known for is still there, but filtered through several decades of indelible experience. He’s no longer a man-child. He’s an old man-child — and the effect of all that time on earth shows in every gesture and every pore.Sandler opposite Julia Fox in “Uncut Gems,” which marries the actor’s childish persona with decades of experience.A24This weariness isn’t exclusive to his work in “Gems” (available to rent on major platforms). While he’s regularly met the challenge of demanding roles under the direction of auteurs — giving complex, acclaimed performances in James L. Brooks’s “Spanglish” (2004), Judd Apatow’s “Funny People” (2009) and especially Paul Thomas Anderson’s “Punch-Drunk Love” (2004) — over the past several years he’s brought subtler and more thoughtful shading to broader, lighthearted comedies. He’s drawing on his art-house gifts even in farcical contexts, and the result is some of the most rewarding work of his career.In “Murder Mystery” and the new sequel “Murder Mystery 2,” streaming on Netflix, Sandler plays Nick Spitz, a New York City police detective longing for a promotion (more to the point, a raise). In the first film, Nick and his wife, Audrey (Jennifer Aniston), are celebrating their 15th anniversary with a long-overdue trip across Europe. On the plane, Nick spots Audrey chatting with Charles (Luke Evans), a dashing, titled billionaire, and can barely contain his envy.“I know I’m not a duke,” Nick tells Audrey sheepishly, when they have a moment alone.“He’s a viscount,” Audrey corrects him.“I don’t even know what that is,” Nick replies.This exchange is typical of the couple’s banter, which ranges in the films from tender to acrimonious to protective, sometimes in the span of a single line. Sandler plays the devoted but put-upon husband with a delicate balance of compassion and aloofness, and in moments like this, a wounded candor comes through that is oddly touching. While there’s humor in Nick’s jealousy of his rich and handsome competitor, Sandler laces it with a feeling of threatened ego and husbandly pridefulness. You get a real sense that Nick loves Audrey, and an equally clear impression of how 15 years of husband-and-wife routine have calcified their partnership.“Murder Mystery 2” picks up where the first film left off, with Nick and Audrey having parlayed their crime-solving success into a career as professional gumshoes. As with the original, this sequel works because it remains grounded in the mundane rhythms of a longtime marriage. And again, Sandler channels a hangdog torpor, almost a melancholic air, in a performance that bristles with comic realism. When he has to carry the ransom to a hostage exchange, he grouses about the weight of the briefcase (then gets defensive about the size of his hands); moments after a murder, he bickers with his wife about appropriate before-bed snack portions. This is a man with more down-to-earth concerns than the mystery he is ostensibly solving. Sandler, with surly charisma, makes those concerns palpable.Even the broadest of Sandler’s recent comedies benefit from this maturation. “Hubie Halloween” (2020, on Netflix), a goofy horror parody very much in the style of vintage Happy Madison productions, stars Sandler as Hubie Dubois, a sweet-natured simpleton reminiscent of the characters he played in “Little Nicky” and “The Waterboy.” (As in those films, Sandler speaks entirely in a squeaky, abrasive voice.) The difference is that “Hubie” leans into Sandler’s latent sweetness, counterbalancing the raunchy lowbrow humor with a heartfelt — perhaps even sentimental — touch. There’s always been a deep-seated earnestness in his work: Consider the Frank Capra-esque ending of his mawkish (and underappreciated) farce “Click” (2006). Lately, alongside the weariness, that warmth has come to the fore.Sandler, opposite Juancho Hernangómez, gives a sad, moving performance in “Hustle.”Scott Yamano/NetflixThe subtler, more mature Sandler of recent years is most fully showcased in “Hustle,” the sports comedy-drama by Jeremiah Zagar that was released to glowing reviews on Netflix last summer. Sandler stars as Stanley Sugerman, an international scout for the Philadelphia 76ers. Well-respected in his field, Stanley longs for a position on the bench: In his mid-50s and with a wife and teenage daughter he rarely sees, he badly wants to spend less time on the road and more time at home.Sandler plays Stanley as a man who is grateful for what he has but desperate for a little bit more. A hot basketball prospect in college with a shot at a championship, he squandered his one opportunity to make it as a player in the N.B.A.: After a night of partying, Stanley got into a drunk-driving accident that sent him to jail for six months and instantly derailed his career. Now he carries the guilt of that choice in his every movement.As Sandler capably plays him, he’s haunted — doomed to work in a kind of karmic penance, incapable of forgetting what might have been. It’s a sad and moving performance of remarkable emotional depth. It’s also the kind of performance that hints at where Sandler might go from here. As he continues to grow older, we might see him further hone this melancholy, perhaps eventually taking on roles like the one an aging Jerry Lewis played in Martin Scorsese’s great “The King of Comedy.”At one point in “Hustle,” asked about the dreams he still hopes to follow, Stanley offers a rebuke meant only semi-ironically. “Guys in their 50s don’t have dreams,” he insists. “They have nightmares and eczema.” Clearly Sandler — whether he personally agrees with the sentiment or not — has been channeling that feeling into his work. Onscreen now, at 56, he’s the guy who’s no longer dreaming: He’s only got nightmares and eczema, and whatever jokes he can muster to make about them. More

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      Why Tetris Consumed Your Brain

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      Rotating a colorful shape before slotting it into the perfect position is such a satisfying experience that Tetris has joined chess in the pantheon of universally recognizable games.Less familiar is the true story of how a prototype created in 1984 by a software engineer for the Soviet Union’s Academy of Sciences ended up reaching millions of players across the world. The movie “Tetris,” which stars Taron Egerton and was released on Apple TV+ on Friday, explores those humble beginnings.The addictively simple puzzle game features seven uniquely shaped pieces, each composed of four square blocks. Players move, rotate and position the pieces to form solid lines, which are then cleared away, allowing for potentially endless play. The game’s name — derived from the words “tetra” (Greek for “four”) and “tennis” (the sport enjoyed by the game’s creator, Alexey Pajitnov) — has even pervaded culture as a verb, like when you “Tetris” your luggage into the overhead bin on a plane.In an interview with The New York Times, Pajitnov described Tetris as “the game which appeals to everyone” and said he hoped that its future included e-sports and the integration of artificial intelligence. He is also working on making “a very good” two-player version of the game but said “we are not there yet.”Before Tetris was able to cement itself as a household name with releases on consoles like the Nintendo Game Boy, Henk Rogers, the character played by Egerton, had to journey to the Soviet Union and fend off competitors to secure the game’s rights. As the film shows, that was an arduous task that paid off immensely.Here are more details about the game’s creation and why it has resonated with so many for so long:The Nintendo Game BoyIn the nearly four decades since Pajitnov created Tetris using the Pascal programming language on the Electronika 60, a Soviet-made computer, more than 215 officially recognized versions of Tetris have been released.Perhaps the most notable variant is the one that was packaged with each copy of the Nintendo Game Boy when the hand-held gaming console was released in 1989. But that incredibly successful pairing — the Game Boy and the Game Boy Color have combined for about 120 million unit sales — almost didn’t happen.The president of Nintendo of America, Minoru Arakawa, initially wanted to bundle Super Mario Land with the Game Boy, following the company’s success packaging Super Mario Bros. with the Nintendo Entertainment System. Rogers, however, was able to convince Arakawa that Tetris should be included instead, in part because it would appeal to a broader group of demographics.Pajitnov described the partnership as “two creatures created for each other: Game Boy for Tetris and Tetris for the Game Boy.”“Tetris” shows an early example of the video game featuring seven unique shapes.AppleThe Tetris EffectAs anybody who has spent hours playing Tetris knows, it is an incredibly addictive game. Many people who play for extended periods of time have reported seeing Tetris pieces outside of the game, such as in their mind when they close their eyes, or in their dreams. It’s a phenomenon known as the Tetris Effect.You may have experienced the Tetris Effect yourself if you’ve ever seen tetrominoes, officially known as Tetriminos, when you’re trying to bag your groceries.In professional studies, the psychologist Richard Haier found that regularly playing Tetris resulted in an increased thickness of the cerebral cortex. Haier’s studies also demonstrated how Tetris can affect the plasticity of cortical gray matter, potentially enhancing a person’s memory capacity and promoting motor and cognitive development.A study in 2017 by researchers at Oxford University and the Karolinska Institutet showed that Tetris had the potential to provide relief for people with post-traumatic stress disorder, if they played the game after an incident while recalling a stressful memory.The Quest for PerfectionDecades after it was invented, Tetris continues to have staying power. Newer versions of the game include Tetris Effect, which builds a Zen experience via music, and Tetris 99, in which players try to outlast opponents who are meddling with their boards.In competitive play, new methods of moving the pieces are still being discovered. The standard way to play the Nintendo Entertainment System version of Tetris — yes, the game first released in 1989 is still used at the Classic Tetris World Championships — is by holding the gray rectangular controller so that the left hand controls the movement of the pieces, and the right hand manages the rotation. But that method, known as “delayed auto shift” in the competitive community, has been usurped in recent years by “hypertapping” and “rolling.”Hypertapping involves rapidly pressing the buttons, countering the traditional sensation that pieces are slowly being dragged into position. Rolling lets pieces be moved even more quickly, by flicking the fingers of one hand along the back of the controller.The power of hypertapping became clear in 2018, when a 16-year-old named Joseph Saelee used the method to defeat Jonas Neubauer, a seven-time world champion. But in the years since, the rolling method has dominated the competitive scene. Not only is it incredibly effective, but it seems to be less strenuous on fingers and hands. More

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      A Movie Confronts Germany’s Other Genocide

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      “Measures of Men” tells the story of the systematic massacre of Herero and Nama people in what is now Namibia. Its maker hopes the film will bring a debate about Germany’s colonial guilt into the center of society.Germany is often praised for its willingness to confront the darkest moments of its history, but in recent years, activists have pointed to a blank spot in the country’s culture of remembrance. Decades before the Holocaust, Germany perpetrated the 20th century’s first genocide: From 1904 to 1908, German colonial officials systematically killed tens of thousands of Herero and Nama people in what is now Namibia. This atrocity is little known outside academic circles, and there are few memorials or pop cultural depictions of those events.Now, a new movie, “Measures of Men,” aims to change that and bring a debate about Germany’s colonial guilt into the center of society. The glossy film, directed by the German filmmaker Lars Kraume, tells the story of the killings through the eyes of a German anthropologist. Aside from playing in movie theaters, where it opened last week, “Measures of Men” had a special screening for lawmakers in Germany’s Parliament, and was the focal point for a series of events at the Humboldt Forum, a central Berlin museum housing ethnological items. Its distributor, Studiocanal, said in a statement that it was planning to show the film in school and educational contexts.“Measures of Men” has also prompted a new discussion in the German media about what many see as Germany’s sluggish attempts to come to terms with its colonial past. In recent years, the country has moved to return numerous artworks acquired during the colonial period, but the process of ratifying a reconciliation agreement between Namibia and Germany has stalled, and thousands of African human remains, transported to Germany from its colonies, remain in institutional collections.In an interview in Berlin, Kraume, 50, explained that his movie was partly inspired by the 1978 NBC mini-series “Holocaust,” an early fictionalized TV depiction of the Shoah, which played a key role in spreading awareness of German guilt after it was broadcast here. “You have the possibility through cinematic storytelling to reach an audience that doesn’t engage so much with history books,” he said, adding that he hoped his film would be the first of many, much in the way “Holocaust” paved the way for films like “Schindler’s List.”Lars Kraume, who directed “Measures of Men,” said, “You have the possibility through cinematic storytelling to reach an audience that doesn’t engage so much with history books.”Gordon Welters for The New York Times“Measures of Men,” which was filmed in Berlin and Namibia, focuses on an ambitious German ethnologist (Leonard Scheicher) who develops a fascination with a Herero woman (Girley Jazama) after measuring her cranial features as part of his research. His fixation leads him to travel to German South West Africa (now Namibia), where he witnesses and eventually become complicit in the colonial slaughter.“It’s not just a film about the genocide,” Kraume said, “but also about ethnologists who want to explore foreign cultures, but destroy them.”Many of the scenes were based on real events of the genocide, which took place during a conflict between Germans and Africans known as the Herero and Nama War. After thousands of Herero men, women and children fled into the Omaheke Desert in 1904 to escape the fighting, German troops sealed off its edges and occupied the territory’s water holes, leading many to die of thirst. Lothar von Trotha, the governor of the colony, then issued a proclamation calling for all remaining Herero to be killed.After the Nama joined the fight against the German colonizers, they were also targeted, and colonial officials set up concentration camps, ostensibly to provide labor for German-owned businesses, in which hundreds of prisoners died. The film depicts real facilities in one such camp in which the decapitated heads of Herero and Nama were boiled and cleaned for export to German ethnological institutions. Thousands of skulls of unclear origin remain in German collections to this day.Kraume long wrestled with how to tell the story as a European filmmaker, and said he had decided to depict it from a German perspective for fear that centering it on African protagonists would represent a form of “cultural appropriation.” At one point in the development, he hoped to structure it similarly to Hollywood films about the Vietnam War, such as “Platoon” and “Apocalypse Now,” that center their plots on conflicts between “good” and “bad” American soldiers. “But there were actually no good Germans,” Kraume said.Girley Jazama, who plays the movie’s female lead, discovered that her great-grandmother has been born in a German-run concentration camp while researching to play the role.Gordon Welters for The New York TimesJazama, an acclaimed Namibian actress who plays Kezia Kambazembi, the film’s lead female role, learned German to play her part. In preparation for the role, she spoke to relatives about her family’s connection to the genocide and discovered that her great-grandmother had been conceived in a German-run concentration camp. “My ancestors need to be at peace,” she said in an interview. “That’s why I became a part of this story.”Jazama said that, though the film had largely been made to spur discussion in Germany, it had also been a talking point in Namibia, where the events of the genocide had often been passed down via family members. “A lot of people are grateful,” she said, recalling that one audience member had shared appreciation that “now there is a visual representation of what happened, versus just it being told orally.”The reaction in Germany has been more mixed. Writing in the Frankfurter Allgemeine Zeitung newspaper, the critic Bert Rebhandl wrote that the film focused too much on “German self-understanding” while pushing African perspectives to its edges. A writer in the Süddeutsche Zeitung argued that the film depicts too little of the genocide to transmit the scope of the killing and it does not do “justice to the horror.”Henning Melber, a political scientist who has written extensively about German colonialism, said that criticism of the film shouldn’t distract from its potential role in remedying what he described as Germany’s “colonial amnesia.” He said that the film “triggers a debate in a wider German public in a way that none of us academics can achieve.”Kraume emphasized that, although “Measures of Men” was meant to appeal to a mass audience, it was an explicitly “political film,” and that its rollout was partly engineered to spur a discussion. He hoped the screening for lawmakers would drive politicians to work harder at compensating the Herero and Nama, he added.A scene from “Measures of Men.” In 1904, thousands of Herero people fled from German soldiers into the Omaheke Desert, where many died of thirst.Willem Vrey/Studiocanal GmbHAlthough Namibian and German authorities agreed in 2021 on the terms of a reconciliation agreement, including around $1.1 billion in aid that Germany would pay over the next 30 years, the process has since come under fire from groups representing victims’ descendants, who argue that amount is too low, and say they were unfairly left out of the negotiation process. The Namibian government has since backtracked on plans to ratify the agreement, and the German authorities have resisted calls by the Namibians to reopen talks.Kraume said Germany’s president, Frank-Walter Steinmeier, should travel to Namibia and officially apologize for the genocide, and that all human remains still held in Germany should be returned. “Europe has done far too little to reconcile with victims,” he said. “I think cinema allows us to awaken emotions, and implant images that can let you see events differently,” he said. “But this is only the beginning of the discussion.” More