Not Like Us (Song)

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    How Kendrick Lamar’s Performances Led Him to the Super Bowl Halftime Show

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    Kendrick Lamar performs like someone parceling out a secret. On the 2015 single “King Kunta,” he stage-whispers, “I swore I wouldn’t tell,” and then proceeds to flaunt industry gossip without naming names. Though the Grammy-hoarding, Pulitzer Prize-winning rapper has mastered literary opacity in his music — he’s a generous user of perspective shifts and allusion — in videos and in live performances, Lamar’s expressive stagings strike like visual poetry.Lamar has scaled up those performances, becoming more elaborate as his platforms have grown in the 14 years since his recording debut. Dave Free, his primary creative partner and a collaborator on his visual presentations, has in the past attributed the rapper’s mutability to what he called the roller coaster effect: “You give people some type of variation, they can’t get used to you. They can’t put their finger on you. The more you keep people on their toes, the more interested they stay in you, for a longer period of time.” The zigzagging ride Free described is not unlike the sensory swerve of verse, especially Lamar’s quirky couplets. Ahead of his performance at the Super Bowl halftime show on Sunday, and a planned stadium tour this spring, it’s worth tracing how Lamar has visually explored intimate themes as his ambitions and career have expanded.‘Bitch, Don’t Kill My Vibe’ video (2013)Layering Comedy and Tragedy“Bitch, Don’t Kill My Vibe,” the last single from Lamar’s debut album, “good kid, m.A.A.d. city”(2012), is his most straightforward exploration of a visual lament. “I know you had to die in a pitiful vain, tell me a watch and a chain / Is way more believable, give me a feasible gain,” he chants in one verse. The song’s video, directed by Lamar and Free, is set at a funeral, with the rapper joining a procession of mourners wearing white in a hike up a picturesque hill. Their destination? A party with a preacher played by the comic Mike Epps.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Is Kendrick Lamar’s ‘Not Like Us’ Too Controversial for the Super Bowl?

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      Kendrick Lamar’s smash “Not Like Us” has been a lot of things since its release less than a year ago: a Drake-slaying diss track, a No. 1 single, a West Coast unity anthem, a Kamala Harris rally singalong, a World Series fight song, a bar mitzvah dance floor party-starter.At the Grammys over the weekend, it swept all five of its nominations, including song and record of the year, becoming only the second rap track ever to win in each category, while also taking home trophies for best rap song, best rap performance and best music video.A week after those victories, “Not Like Us” — with its one billion plays on Spotify and at least hundreds of millions more across radio, YouTube and social media — may reach its ultimate peak: a performance on Sunday for some 100 million people, live from the Super Bowl halftime stage in New Orleans.A casual listener — or Super Bowl viewer — may hear an easily digestible crowd-pleaser. A popular rapper, known for knotty introspection, going playful over a spacious, bouncy beat by the producer Mustard, punctuated with sped-up stabs of strings and an all-purpose, easily co-opted chant of a chorus: “They not like us.”In many senses an inescapable, old-fashioned hit, “Not Like Us” was immediately absorbed into the cultural bloodstream, where it has remained ever since, holding strong in the Billboard Top 40 in its 38th week since release. But while the song’s mega-success can by now be taken for granted, it also happens to be incredibly bizarre.The song’s specifics, and its omnipresence, represent a significant swerve for Lamar, 37, who until recently was known primarily as one of the most revered M.C.s of all time: a Pulitzer Prize winner with a sterling career whose 2015 track “Alright” was adopted as an anthem of the Black Lives Matter movement.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Kendrick Lamar’s Never-Ending Battles

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      Subscribe to Popcast!Apple Podcasts | Spotify | Amazon MusicLast week, Kendrick Lamar released his sixth album, “GNX,” with no advance notice, unless you count the heavy anticipation that has been hovering around him since the apex of his battle with Drake earlier this year. A squabble over hip-hop ethics became a cultural touchstone, leaving Lamar with a No. 1 hit and Drake with spiritual and professional bruises.“GNX” extends the tension but doesn’t necessarily deepen it. Mostly, Lamar wants to get back to business as usual: making concept songs and albums that are musically complex and lyrically dense. The beef elevated him even higher into the stratosphere, but he doesn’t want it to define him or his career.On this week’s Popcast, a conversation about Lamar’s long wrestle with saviorhood, how his new album showcases both his loosest and stiffest tendencies, and the ways in which Drake is still grappling with the fallout of their battle.Guest:Joe Coscarelli, The New York Times’s pop music reporterConnect With Popcast. Become a part of the Popcast community: Join the show’s Facebook group and Discord channel. We want to hear from you! Tune in, and tell us what you think at popcast@nytimes.com. Follow our host, Jon Caramanica, on Twitter: @joncaramanica.Unlock full access to New York Times podcasts and explore everything from politics to pop culture. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. More

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      Drake Accuses Universal of Boosting Kendrick Lamar’s ‘Not Like Us’

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      The Canadian rapper filed legal papers on Monday in New York and Texas accusing his record label of promoting “Not Like Us” ahead of Drake’s tracks.Drake’s war of words with Kendrick Lamar, through a vicious back-and-forth of diss tracks, generated some of the biggest headlines in rap this year.And now it has landed in court.On Monday, lawyers for Drake filed legal papers in New York and Texas accusing the Universal Music Group — the giant record company behind both rappers — of operating an elaborate scheme to to promote Lamar’s “Not Like Us” at the expense of Drake’s music, using bots to drive up clicks on streaming services and payola to influence radio stations.In documents filed in New York State Supreme Court in Manhattan on behalf of one of Drake’s companies, Frozen Moments, the rapper’s lawyers said that Universal “launched a campaign to manipulate and saturate the streaming services and airwaves with a song, ‘Not Like Us,’ in order to make that song go viral, including by using ‘bots’ and pay-to-play agreements.”In a separate filing in Bexar County, Texas, lawyers for Drake — this time filing under his real name, Aubrey Drake Graham — said they were considering a defamation claim against Universal over Lamar’s “Not Like Us,” the hit song that represented the climax of Drake and Lamar’s rap war.In that song, Lamar took various swipes at Drake — including calling Drake and his crew “certified pedophiles.” Universal, Drake’s filing said, “could have refused to release or distribute the song or required the offending material to be edited and/or removed,” but chose to put it out instead.“UMG knew that the song itself attacked the character of another one of UMG’s most prominent artists, Drake,” the filing said, “by falsely accusing him of being a sex offender, engaging in pedophilic acts, harboring sex offenders, and committing other criminal sexual acts.”We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Kendrick Lamar’s Drake Victory Lap Unites Los Angeles

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      Kendrick Lamar’s sold-out homecoming at the Kia Forum, an arena just outside Los Angeles, promised pyrotechnics with its name alone: “The Pop Out: Ken & Friends.”The “Pop Out” ensured drama — it’s from a line in Lamar’s “Not Like Us,” his recent No. 1 song, and a scathing salvo in his war of words with Drake.The “& Friends” guaranteed surprise appearances from high-profile names: ultimately Dr. Dre, YG, Tyler, the Creator, Roddy Rich, Schoolboy Q and Steve Lacy, among many others. The whole thing would go down on Juneteenth, the annual celebration of Black emancipation in America, after a battle in which Lamar questioned Drake’s status within the Black community.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Kendrick Lamar Rides a Rap Beef All the Way to No. 1

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      On the Billboard album chart, Dua Lipa’s heavily promoted “Radical Optimism” opened at No. 2, held off by the third week of Taylor Swift’s “Tortured Poets.”An old-fashioned rap war that unfolded online at lightning speed has sent Kendrick Lamar to No. 1 on Billboard’s latest singles chart, while Taylor Swift easily holds off a challenge from Dua Lipa’s new album.Relations between Lamar and Drake, two hip-hop giants and longtime rivals, exploded into a public war of words in recent weeks, in the form of a rapid-fire sequence of diss tracks packed with insults and unsavory (and unproven) accusations. Lamar seemed to get the last word with “Not Like Us,” released May 4, which becomes his fourth No. 1 on Billboard’s Hot 100 singles chart. That total counts collaborative releases — among them “Like That,” a track in March with the Atlanta rapper Future and the producer Metro Boomin, which kicked off the latest volley.Consumption of “Not Like Us” was driven by streaming, with 71 million clicks in the United States last week. Another Lamar diss track, “Euphoria,” which came out the week before, is No. 3 on the latest singles chart, while Drake’s “Family Matters” is No. 7.For this week’s Billboard 200 album chart, Lipa seemed to enter the contest with some advantages for “Radical Optimism,” her third studio LP. To promote it, she went on “Saturday Night Live” as both performer and host, and was on the cover of Time and Elle. Earlier this year, she had prominent performances at the Grammy and Brit award shows, and appeared on the cover of Rolling Stone.But “Radical Optimism” was still trounced by the third week of Taylor Swift’s “The Tortured Poets Department,” which holds at No. 1 with a wide margin.“Tortured Poets” had the equivalent of 282,000 album sales in the United States, including 298 million streams and 51,000 traditional sales, according to the tracking service Luminate. In its first three weeks out, “Tortured Poets” — which smashed records in its debut two weeks ago, despite mixed reviews — has racked up the equivalent of 3.3 million sales, including 1.6 billion streams for its 31 total tracks in the U.S. alone.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More