Olympic Games (2020)

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    ‘Stay on Board: The Leo Baker Story’ Review: Surviving the Grind

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    In this documentary, a professional skateboarder turns down the Olympics for the chance to live openly.When Leo Baker began skateboarding professionally in the early 2000s, skateboarding was mainly a hobby for punks. There were no Olympic trials for national teams, and advertisers were only beginning to notice the profits that could come from marketing sneakers and T-shirts to kids doing kick flips.Leo was a prodigy, but as a youth skateboarder, he wasn’t out as transgender and nonbinary. Erroneously, he was perceived as someone who could become the poster child for young women in skateboarding.The documentary “Stay on Board: The Leo Baker Story,” directed by Nicola Marsh and Giovanni Reda, uses a combination of archival, observational and interview footage to demonstrate how Leo navigated a career as a decorated professional skateboarder while managing the stress of gender dysphoria and public misconception.When the documentary begins, it’s the year leading up to the 2020 Olympics in Tokyo. Leo has qualified for the United States’ first women’s team, and he is conflicted about that decision. The public misconception of his gender causes him great pain, but he is afraid that coming out will end his career. Supported by family and friends — many of whom are also queer veterans of the skateboarding scene — Leo ultimately chooses to live openly as a transgender person and withdraws from the Olympic team.The directors have made a compact film, but their footage packs a punch. Leo is a dynamic and generous subject, and he allows the filmmakers access through an intimate struggle, as he is misgendered publicly and seeking support from loved ones privately.This is a candid look at one person’s experience with coming out, a humane document that shows the bravery and resilience of queer people who seek relief from the categories that are imposed on them.Stay on Board: The Leo Baker StoryNot rated. Running time: 1 hour 12 minutes. Watch on Netflix. More

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      Skipping the Olympics Is ‘Not an Option’ for Many Advertisers

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      Companies have spent more than $1 billion on ads timed to the Tokyo Games, which will take place in empty arenas as the pandemic lingers.The Olympics have long been an almost ideal forum for companies looking to promote themselves, with plenty of opportunities for brands to nestle ads among the pageantry and feel-good stories about athletes overcoming adversity — all for less than the price of a Super Bowl commercial.But now, as roughly 11,000 competitors from more than 200 countries convene in Tokyo as the coronavirus pandemic lingers, Olympic advertisers are feeling anxious about the more than $1 billion they have spent to run ads on NBC and its Peacock streaming platform.Calls to cancel the more than $15.4 billion extravaganza have intensified as more athletes test positive for Covid-19. The event is also deeply unpopular with Japanese citizens and many public health experts, who fear a superspreader event. And there will be no spectators in the stands.“The Olympics are already damaged goods,” said Jules Boykoff, a former Olympic soccer player and an expert in sports politics at Pacific University. “If this situation in Japan goes south fast, then we could see some whipsaw changes in the way that deals are cut and the willingness of multinational companies to get involved.”Panasonic, a top sponsor, will not send its chief executive to the opening ceremony, which is scheduled for Friday. Neither will Toyota, one of Japan’s most influential companies, which also delivered a blow to the Games on Monday when it said it had abandoned its plans to run Olympics-themed television commercials in Japan.In the United States, marketing plans are mostly moving ahead.For NBCUniversal, which has paid billions of dollars for the exclusive rights to broadcast the Olympics in the United States through 2032, the event is a crucial source of revenue. There are more than 140 sponsors for NBC’s coverage on television, on its year-old streaming platform Peacock and online, an increase over the 100 that signed on for the 2016 Summer Games in Rio de Janeiro.“Not being there with an audience of this size and scale for some of our blue-chip advertisers is not an option,” said Jeremy Carey, the managing director of the sports marketing agency Optimum Sports.A United Airlines commercial featuring the Olympic gymnast Simone Biles will appear on Peacock.United AirlinesIn a Michelob Ultra commercial, the sprinting star Usain Bolt points joggers toward a bar. Procter & Gamble’s campaign highlights good deeds by athletes and their parents. Sue Bird, a basketball star, promotes the fitness equipment maker Tonal in a spot debuting Friday. Chris Brandt, the chief marketing officer of Chipotle, said that the situation was “not ideal,” but that the company still planned to run a campaign featuring profiles of Olympic athletes.“We do think people will continue to tune in, even without fans, as they did for all kinds of other sports,” Mr. Brandt said. “It’s going to be a diminishing factor in terms of the excitement, but we also hope that the Olympics are a bit of a unifier at a time when the country can seem to be so divided every day.”NBCUniversal said it had exceeded the $1.2 billion in U.S. ad revenue it garnered for the 2016 Games in Rio and had sold all of its advertising slots for Friday’s opening ceremony, adding that it was still offering space during the rest of the Games. Buyers estimate that the price for a 30-second prime-time commercial exceeds $1 million.Television has attracted the bulk of the ad spending, but the amount brought in by digital and streaming ads is on the rise, according to Kantar. Several forecasts predict that TV ratings for the Olympics will lag the Games in Rio and London, while the streaming audience will grow sharply.NBCUniversal said that during the so-called upfront negotiation sessions this year, when ad buyers reserve spots with media companies, Peacock had received $500 million in commitments for the coming year.“You won’t find a single legacy media company out there that is not pushing their streaming capabilities for their biggest events,” Mr. Carey, the Optimum Sports executive, said. “That’s the future of where this business is going.”United Airlines, a sponsor of Team U.S.A., scrapped its original ad campaign, one that promoted flights from the United States to Tokyo. Its new effort, featuring the gymnast Simon Biles and the surfer Kolohe Andino, encourages a broader return to air travel.“It didn’t make much sense to focus on a specific destination that Americans might not be able to travel to,” said Maggie Schmerin, the airline’s managing director of advertising and social media..css-1xzcza9{list-style-type:disc;padding-inline-start:1em;}.css-3btd0c{font-family:nyt-franklin,helvetica,arial,sans-serif;font-size:1rem;line-height:1.375rem;color:#333;margin-bottom:0.78125rem;}@media (min-width:740px){.css-3btd0c{font-size:1.0625rem;line-height:1.5rem;margin-bottom:0.9375rem;}}.css-3btd0c strong{font-weight:600;}.css-3btd0c em{font-style:italic;}.css-w739ur{margin:0 auto 5px;font-family:nyt-franklin,helvetica,arial,sans-serif;font-weight:700;font-size:1.125rem;line-height:1.3125rem;color:#121212;}#NYT_BELOW_MAIN_CONTENT_REGION .css-w739ur{font-family:nyt-cheltenham,georgia,’times new roman’,times,serif;font-weight:700;font-size:1.375rem;line-height:1.625rem;}@media (min-width:740px){#NYT_BELOW_MAIN_CONTENT_REGION .css-w739ur{font-size:1.6875rem;line-height:1.875rem;}}@media (min-width:740px){.css-w739ur{font-size:1.25rem;line-height:1.4375rem;}}.css-9s9ecg{margin-bottom:15px;}.css-uf1ume{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;}.css-wxi1cx{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-align-self:flex-end;-ms-flex-item-align:end;align-self:flex-end;}.css-12vbvwq{background-color:white;border:1px solid #e2e2e2;width:calc(100% – 40px);max-width:600px;margin:1.5rem auto 1.9rem;padding:15px;box-sizing:border-box;}@media (min-width:740px){.css-12vbvwq{padding:20px;width:100%;}}.css-12vbvwq:focus{outline:1px solid #e2e2e2;}#NYT_BELOW_MAIN_CONTENT_REGION .css-12vbvwq{border:none;padding:10px 0 0;border-top:2px solid #121212;}.css-12vbvwq[data-truncated] .css-rdoyk0{-webkit-transform:rotate(0deg);-ms-transform:rotate(0deg);transform:rotate(0deg);}.css-12vbvwq[data-truncated] .css-eb027h{max-height:300px;overflow:hidden;-webkit-transition:none;transition:none;}.css-12vbvwq[data-truncated] .css-5gimkt:after{content:’See more’;}.css-12vbvwq[data-truncated] .css-6mllg9{opacity:1;}.css-qjk116{margin:0 auto;overflow:hidden;}.css-qjk116 strong{font-weight:700;}.css-qjk116 em{font-style:italic;}.css-qjk116 a{color:#326891;-webkit-text-decoration:underline;text-decoration:underline;text-underline-offset:1px;-webkit-text-decoration-thickness:1px;text-decoration-thickness:1px;-webkit-text-decoration-color:#326891;text-decoration-color:#326891;}.css-qjk116 a:visited{color:#326891;-webkit-text-decoration-color:#326891;text-decoration-color:#326891;}.css-qjk116 a:hover{-webkit-text-decoration:none;text-decoration:none;}United’s campaign will appear in airports, on social media and on streaming platforms, including Peacock, but not on TV. Ms. Schmerin said the airline wanted to be “matching customers where they are, based on their viewing habits.”Ad agency executives said companies were regularly checking in for updates on the Covid outbreak in Japan and might fine-tune their marketing messages accordingly.“Everyone is a little bit cautious,” said David Droga, the founder of the Droga5 ad agency, which worked on an Olympics campaign for Facebook showcasing skateboarders. “People are quite fragile at the moment. Advertisers don’t want to be too saccharine or too clever but are trying to find that right tone.”Many companies advertising during the Games are running campaigns that they had to redesign from scratch after the Olympics were postponed last year.“We planned it twice,” said Mr. Carey of Optimum Sports. “Think about how much the world has changed in that one year, and think about how much each of our brands have changed what they want to be out there saying or doing or sponsoring. So we crumpled it up, and we started over again.”Visa, a sponsor, will not hold promotional gatherings and client meetings in Tokyo and will not send any senior executives, said Lynne Biggar, the company’s global chief marketing officer. The company’s commercial during the opening ceremony broadcast starts with a soccer game before showing Visa being used in transactions around the world.Visa scrapped plans for in-person Olympics events in Tokyo, but is debuting a commercial during the opening ceremony broadcast.VISANBCUniversal’s sports calendar also includes the Super Bowl in February, for which 85 percent of ad slots are already sold or are in discussions, the company said. Also on the lineup: the FIFA World Cup in Qatar in late 2022 and the Beijing Winter Olympics in February, both of which have put the advertising industry in a difficult position because of China’s and Qatar’s poor records on human rights.First, though, ad executives just want the Tokyo Games to proceed without incident.“We’ve been dealing with these Covid updates every day since last March,” said Kevin Collins, an executive at the ad-buying and media intelligence firm Magna. “I’m looking forward to them starting.” More

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      Everything Was Canceled in 2020. What About 2021?

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      From the French Open and the Tokyo Olympics to New York Pride, a look at which global events are canceled, postponed or moving ahead (with altered plans) in 2021.Early last year, as international lockdowns upended daily life, they took with them, one by one, many of the major cultural and sporting events that dot the calendar each year. The N.B.A. suspended its season, the French Open was postponed for several months and the Tokyo Olympics were delayed a year. The future of the Glastonbury Festival and the Coachella Valley Music and Arts Festival were in doubt. It was a bleak time.Recently, as conditions in many places around the world have slowly begun to improve, and as countries have begun mass vaccination campaigns, some events and cultural staples have made plans to return, albeit with modifications. While few events, if any, have plans to go ahead free of restrictions this year, some are taking a hybrid approach. Others remain postponed or canceled.Here’s the status of some of the major events around the world.The Tokyo Olympics are set to start on July 23.Shuji Kajiyama/Associated PressSports: The Olympics are full steam ahead.The Tokyo Olympics, which were delayed for a year because of the coronavirus pandemic, are scheduled to begin on July 23 with an opening ceremony. The bulk of the athletic events will begin the next day. The first round of Wimbledon begins on June 28 and will run through mid-July. Officials said they were working toward a spectator capacity of at least 25 percent.The 125th Boston Marathon, which is usually held in May, is now scheduled for Oct. 11, and the 50th New York City Marathon is set for Nov. 7.The 105th Indianapolis 500 will go on as planned on May 30. Officials will allow about 135,000 spectators in — 40 percent of the venue’s capacity. The event was organized with state and local health officials and was approved by the Marion County Public Health Department, race officials said.The French Open, one of the premier tennis competitions, has been postponed one week to a new start date of May 24. The decision was made in agreement with the authorities in France and the governing bodies of international tennis, said officials, who want the tournament played in front of the largest possible number of fans.Coachella was canceled in 2020, and again in 2021.Amy Harris/Invision, via Associated PressMusic: Coachella and Glastonbury are holding off.The Coachella Valley Music and Arts Festival, which typically draws big headliners like Beyoncé and is an annual pilgrimage for the more than 100,000 fans who trek to Southern California, is canceled again this year.In January, organizers for the Glastonbury Festival said it would not take place this summer.The Essence Festival of Culture, which usually draws more than a half million people to New Orleans over the Fourth of July weekend every year, will host a hybrid experience this year over two weekends: June 25-27 and July 2-4.Headliners like Billie Eilish, Post Malone and ASAP Rocky will take the stage at the Governors Ball Music Festival, which is scheduled for Sept. 24-26 at Citi Field in Queens. Organizers say the event will return to its typical June dates in 2022.Burning Man, the annual countercultural arts event that typically draws tens of thousands of people to Black Rock Desert in Nevada, has been canceled again this year because of the pandemic. It will return in 2022, organizers said.After being canceled last year, the Austin City Limits Music Festival, the event in the capital of Texas, is scheduled to return to Zilker Park on Oct. 1-3 and Oct. 8-10.Lady Gaga at the Met Gala in 2019. The event this year is scheduled for September.Karsten Moran for The New York TimesCultural events: Broadway is coming back.A delayed 2021 Met Gala, the annual benefit at the Metropolitan Museum that draws scores of celebrities and fashion-industry elites, will happen on Sept. 13. A second event is scheduled for May 2022.NYC Pride 2021 will move forward in June with virtual and in-person events. The Pride March, which was canceled last year, will be virtual this time. (San Francisco Pride, also in June, is planning similar adjustments, while Atlanta Pride is planning to hold an in-person event in October.)The Lucerne Festival, which offers a range of events featuring classical orchestras, ensembles and more in Switzerland, will run from Aug. 10. In order to keep concertgoers safe, organizers said events will not have intermissions and its venue will have a limited number of available seats. Similarly, the Salzburg Festival in Austria kicks off in mid-July with modifications.The Edinburgh International Festival, a showcase for world theater, dance and music in the Scottish city since 1947, will run Aug. 7-29. Performances will take place in temporary outdoor pavilions with covered stages and socially distanced seating.E3, one of the video game industry’s most popular conventions where developers showcase the latest news and games, will be virtual this year from June 12-15.The New York International Auto Show, which showcases the newest and latest automobiles from dozens of brands, will run Aug. 20-29. The event last year was postponed and eventually canceled because of the pandemic.The Cannes Film Festival in the South of France, one of the movie industry’s most revered and celebrated events, has been postponed to July 6-17 from mid-May. The 2021 edition of the event, which was canceled last year, is currently scheduled to be in person.After more than a year of no theater performances, Broadway shows will start selling tickets for full-capacity shows with some performances starting on Sept. 14. (Some West End shows will resume as early as May 17.)After being virtual last year, New York Comic-Con will return with a physical event Oct. 7-10 at the Jacob K. Javits Convention Center in Manhattan. The convention will run at reduced capacity to ensure social distancing, organizers said. This year’s Comic-Con International event, which is normally held in July in San Diego, has been postponed until summer 2022. There are plans for a smaller event called Comic-Con Special Edition however, that will be held in person in November. More