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    A Mixed Mood as Hollywood Strikes Finally End

    Celebratory feelings are competing with resentment over the work stoppage and worries about the business era that is coming.It should be a rapturous time in Hollywood.Writers have been back at their keyboards for a month, having negotiated a strike-ending deal so favorable that it seemed to leave even them a bit gobsmacked. On Wednesday, the actors’ union said it had negotiated a tentative contract of its own, all but ending its 118-day strike and clearing a path for the film and television business to roar back to life for the first time since May.Champagne for everyone!Instead, the mood in the entertainment capital is decidedly mixed, as celebratory feelings compete with resentment over the work stoppage and worries about the business era that is coming.“People are excited — thrilled — to be getting back to work,” said Jon Liebman, co-chief executive of Brillstein Entertainment Partners, a venerable Hollywood management firm. “But they are also mindful of some sobering challenges that lie ahead.”Analysts estimate that higher labor expenses will add 10 percent to the cost of making a show, and studios are expected to compensate by cutting back on production.“Companies are not going to increase their budgets accordingly,” said Jason E. Squire, editor of “The Movie Business Book” and host of a companion podcast. “They will compensate by making less. The end.”Hulu, for instance, expects the number of new shows it makes in 2024 to fall by about a third from 2022.The Directors Guild of America also has a new contract that guarantees raises. And two more union contracts, both covering crews, come due in the next few months. Studios will either have to pay up or risk another shutdown. “READY for our contract fight next year,” Lindsay Dougherty, lead organizer for Teamsters Local 399, recently said on X, formerly known as Twitter. Her branch represents more than 6,000 Hollywood workers, including truck drivers, location managers and casting directors.Even before the strikes, Hollywood was swinging from boom times to austerity. Peak TV, the glut of new programming that helped define the streaming era, ended last year as Wall Street began pressuring streaming services to put a priority on profit over subscriber growth. TV networks and streaming platforms ordered 40 percent fewer adult scripted series in the second half of 2022 than they did in the same period in 2019, according to Ampere Analysis, a research firm.Put another way, 599 adult scripted series were made last year. Some analysts predict that, by 2025, the annual number will be closer to 400, a roughly one-third decline. Even the most modest series employs hundreds of people, including agents, managers, publicists and stylists, who in turn fuel the broader economy.“With the strike over, we’re all staring down the barrel of a painful structural adjustment that predates the strike,” Zack Stentz, a screenwriter with credits like “X-Men: First Class” and “Thor,” wrote on X. “A lot of careers and even entire companies are going to go away over the next year.” (He added, on a glass-half-full note: “This is also a time for clever little mammals to survive and even thrive in the new landscape. Your job is to be a clever mammal.”)The streaming profitability problem remains largely unsolved. Netflix and Hulu make money, and Warner Bros. Discovery has said its Max service will turn a profit by the end of the year. But Disney+, Paramount+, Peacock and others continue to lose money. Peacock alone will bleed $2.8 billion in red ink in 2023, Comcast said last month.Most analysts say that there are too many streaming services and that the weakest will ultimately close or merge with bigger competitors.The entertainment industry’s underlying cable television and box office problems also remain dire, in some cases growing worse during the five months it took to restore labor peace.Fewer than 50 million homes will pay for cable or satellite television by 2027, down from 64 million today and 100 million seven years ago, according to PwC, the accounting giant. In July, Disney announced that it was exploring a once-unthinkable sale of a stake in ESPN, the cable giant that has powered much of Disney’s growth over the past two decades. Paramount Global’s once-venerable cable portfolio, centered on Nickelodeon and MTV, has also been pummeled by cord cutting; Paramount shares have dropped nearly 50 percent since May.The film business is also unsettled. Movies now arrive in homes (either through digital stores or on streaming) after as little as 17 days in theaters, compared with about 90 days, which had been the standard for decades.Audiences have finally started to tire of Hollywood’s prevailing movie business strategy — endless sequels, each more bloated than the last — with lackluster results for the seventh “Mission: Impossible” film, the fifth “Indiana Jones” installment and 11th “Fast & Furious” chapter as evidence.Movies now arrive in homes (either through digital stores or on streaming) after as little as 17 days in theaters, compared with the decades-old standard of about 90 days.Philip Cheung for The New York TimesTheaters are not dead, as blockbuster turnout for “Five Nights at Freddy’s,” “Taylor Swift: The Eras Tour,” “Barbie” and “Oppenheimer” has shown. But ticket-buying data suggests a worrisome trend: People who were going to six to eight movies a year before the pandemic are now going to three or four. Even the most ardent fans of big-screen entertainment are paring back.Cinemas in North America sold about $7.7 billion in tickets this year though October, a 17 percent decline from the same period in 2019.There is more competition for leisure time; TikTok has 150 million users in the United States, a majority of them younger than 30, and the average time spent on the app is growing quickly.Everywhere you look in Hollywood, or so it seems, businesses are trying to cut costs. Citing the strikes and “volatile larger entertainment marketplace,” Anonymous Content, a production and management company, laid off 8 percent of its staff last month. United Talent Agency also trimmed its head count, as did several competing agencies.DreamWorks Animation recently eliminated 4 percent of its work force, while Starz, the premium cable network and streaming service, is reducing head count by 10 percent. Netflix is restructuring its animation division, which is expected to result in layoffs and fewer self-made films.Consider what is happening at Disney, which is widely considered the strongest of the old-line entertainment companies, partly because it is the largest.Before the strikes, Disney had about 150 television shows and a dozen movies in production. But worries about streaming profitability and the decline of cable television have battered Disney’s stock price. Shares have been trading in the $80 range, down from $197 two years ago. Sorting out ESPN’s future is Disney’s first priority, but the company is also selling holdings in India and weighing whether to part with assets like ABC; the Freeform cable channel; and a chain of local broadcast stations.Disney is so vulnerable that the activist investor Nelson Peltz has made it known to The Wall Street Journal that he intends, for the second time in a year, to push for board seats. Disney fended off Mr. Peltz in February, partly by saying it would cut $5.5 billion in costs and eliminate 7,000 jobs. On Wednesday, Disney said that, in the end, it had cut $7.5 billion and more than 8,000 jobs. It added that it would continue to tighten its belt.Phil Cusick, an analyst at J.P. Morgan, said of Disney in a note to clients in late September, “The company plans to make less content and spend less on what it does make.”Nicole Sperling More

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    Studios Said to See Progress in Talks With Striking Actors

    The entertainment companies are growing optimistic that the work stoppage may end soon, though some issues remain unresolved, people briefed on the matter said.Following several productive days at the negotiating table, Hollywood studios are growing optimistic that they are getting closer to a deal to end the 108-day actors’ strike, according to three people briefed on the matter.These people, who spoke on the condition of anonymity because of the sensitivity of the labor situation, cautioned on Sunday that some issues remain unresolved with the actors, including protections around the use of artificial intelligence technology to create digital replicas of their likenesses without payment or approval. But other knots had started to become untangled, the people said.SAG-AFTRA, as the actors’ union is known, had been asking for an 11 percent raise for minimum pay in the first year of a contract, for instance. Studios had insisted that they could offer no more than 5 percent, the same as had recently been given (and agreed to) by unions for writers and directors. Early last week, however, studios lifted their offer to 7 percent. By Friday, SAG-AFTRA had eased its demand to 9 percent.SAG-AFTRA did not respond to requests for comment. The Alliance of Motion Picture and Television Producers, which negotiates on behalf of the major entertainment companies, declined to comment.In an email to SAG-AFTRA members on Friday night, the union’s negotiating committee said, “We completed a full and productive day.” On Saturday, the union sent a routine reminder about pickets planned the coming week, including one scheduled for Wednesday at Walt Disney Studios. The sides continued to negotiate on Sunday.Last week, studio executives made it known — in conversations with filmmakers, agents, reporters and actors themselves — that a deal must be done (or nearly so) by the end of this week, or else sets were likely to remain dark for another two months.Put another way, unless talks speed up, January could be the soonest that casts (and crews) see paychecks.Brinkmanship? Of course. It’s a standard part of any strike. The companies, however, said they were simply pointing to the calendar. It will take time to reassemble creative teams, a process complicated by the coming holidays. Preproduction (before anyone gathers on a set) for new shows can take up to 12 weeks, with movies taking roughly 16 weeks. Bake in the time for contract ratification by the SAG-AFTRA members.More than 4,000 mostly workaday actors responded on Thursday with an open letter to their union, saying, “We have not come all this way to cave now.” They added, “We cannot and will not accept a contract that fails to address the vital and existential problems that we all need fixed.”At the same time, some stars have pressured union leaders to approach negotiations with greater urgency. Out-of-work crew members have also grown increasingly frustrated with the Hollywood shutdown. The International Alliance of Theatrical Stage Employees, which represents 170,000 crew members in North America, has estimated that its West Coast members alone have lost more than $1.4 billion in wages.For their part, companies are under pressure to salvage their spring television schedules and movie lineups. On Friday, Disney delayed a live-action version of “Snow White,” which had been scheduled for March 26, because it would be impossible to finish in time. Earlier in the week, Paramount pushed back Tom Cruise’s next “Mission: Impossible” movie, along with “A Quiet Place: Day One,” starring Lupita Nyong’o.The entertainment business has been at a standstill for months because of strikes by writers, who walked out in May, and actors, who joined them in July. The writers’ strike was resolved last month, prompting hopes of a speedy resolution between studios and the actors’ union. Instead, the process has been slow.Talks between the sides restarted on Tuesday after breaking down earlier in the month over a union proposal for a per-subscriber fee from streaming services, which Netflix’s co-chief executive Ted Sarandos publicly dismissed as a “levy” and “a bridge too far.” SAG-AFTRA accused studio executives of “bully tactics.”It is unclear how the streaming issue might be resolved. But there is real hope in Hollywood that people may soon be back to work.“At this time, we have no concrete information from any studio,” Michael Akins, an International Alliance of Theatrical Stage Employees official in Georgia, wrote to members on Friday. “But the writing is clearly on the wall that the industry shutdown is in its final days.”John Koblin More

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    After Outcry, Writers Guild Tries to Explain Silence on Hamas Attack

    Facing mounting pressure from more than 300 Hollywood screenwriters questioning why it had not publicly condemned the Hamas attack on Israel this month, the Writers Guild of America West sent a letter to its members on Tuesday that sought to explain its silence while also calling the attack “an abomination.”The letter, signed by the guild’s leadership and viewed by The New York Times, said the reason the union had not issued a statement after the attack on Oct. 7 was not “because we are paralyzed by factionalism or masking hateful views” but rather because “we are American labor leaders, aware of our limitations and humbled by the magnitude of this conflict.”The guild’s letter acknowledged that it had publicly commented on other situations “which could be characterized as beyond our scope,” but that it had not made any statement following, for instance, Russia’s invasion of Ukraine.“It can be an imprecise science for a labor union to pick and choose where it weighs in on both domestic and world affairs,” said the letter, which was signed by the president, Meredith Stiehm; the vice president, Michele Mulroney; and Betsy Thomas, the secretary-treasurer.Still, they added, “We understand this has caused tremendous pain and for that we are truly sorry.”(The west and east branches of the W.G.A. are affiliated unions with separate leadership that together represent more than 11,000 writers.)On Oct. 15, a group of screenwriters sent an open letter to the guild asking why it had not publicly denounced the attack on Israel, noting the union had made public statements in support of the Black Lives Matter movement and the #MeToo reckoning. They also noted that other major Hollywood unions had issued statements condemning the attack.The letter has now been signed by more than 300 writers, including Jerry Seinfeld, Eric Roth (“Killers of the Flower Moon”) and Amy Sherman-Palladino (“The Marvelous Mrs. Maisel”). Some Jewish screenwriters had begun to question whether they should remain part of an organization that they felt did not support them.Ms. Stiehm’s initial reply to the open letter was an email to inquiring members saying that the lack of response was because “the board’s viewpoints are varied, and we found consensus out of reach.”The letter on Tuesday, which said the guild’s leadership was “horrified by the atrocities committed by Hamas,” was an attempt to stem the outrage. “I really appreciate this statement,” said the screenwriter Howard Gordon (“24” and “Homeland”), who added in an interview that the silence from the guild had prompted responses from both Jewish and non-Jewish members ranging from rage to fear to the desire to resign from the organization.“I hope this letter goes a long way to sort of calming some of it down,” said Mr. Gordon, who signed the open letter to the guild. “Hopefully something constructive comes out of this, which is an acknowledgment of how we combat and confront and talk about antisemitism.”For Dan Gordon, however, the apology came too late. Mr. Gordon, 76, sent a letter Tuesday morning resigning his membership in the organization, calling its silence “appalling.”“It is corrosive to me as a writer and repugnant to every fiber of my being as a person of conscience,” wrote Mr. Gordon, who has no relation to Howard Gordon and is best known for “The Hurricane” and “Wyatt Earp.” “I am resigning my membership not because I wish to work on nonunion projects, nor cross any picket line, but because I no longer wish to be a fellow traveler with those who hide behind the fetid veil of a morally bankrupt wokeism and stand silent in the face of unadulterated evil.”Mr. Gordon’s latest film, “Irena’s Vow” — about a young Polish-Catholic woman during World War II who hid 12 Jews in the basement of a German officer’s house without his knowledge for almost a year — debuted at the Toronto International Film Festival in September.He will change his guild membership status to “financial core,” according to his letter. Under that designation, he will still receive the contract benefits earned by the guild but he will no longer be able to vote or attend any guild meetings. The designation is irreversible and viewed by the guild as an act of disloyalty. The W.G.A. maintains an online list of members who have chosen this status, with a reminder that “Fi-Core is forever.”Mr. Gordon called Tuesday’s letter from the guild “pusillanimous” and faulted it for not calling for a release of the hostages.“I don’t retract anything I said,” he added in an interview. “If one cannot condemn, clearly, and without reservation, what Hamas perpetrated, one’s moral compass is absent, not broken.” More

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    Philadelphia Orchestra and Musicians Reach Contract Deal

    The agreement, which includes salary increases of nearly 16 percent over three years, ends months of tense negotiations.After months of wrangling at the negotiating table, the Philadelphia Orchestra and the union representing its musicians have reached a deal for a new contract.The three-year contract, which the members of the American Federation of Musicians, Local 77, ratified on Saturday, includes salary raises of nearly 16 percent over three years, a central demand of the musicians, who had argued that they were underpaid compared with other leading ensembles.The musicians’ union praised the agreement, which it said also included pay raises for substitutes as well as a requirement that the orchestra increase the number of musicians it hires each year to fill vacancies. The base salary for musicians in the orchestra in the 2022-23 season was $152,256, including compensation for recordings.“We are an ensemble, and we stuck together and refused to accept substandard deal after substandard deal,” David Fay, a double bass player since 1984 and a union leader, said in a statement. “This contract is a victory for the present and future for the Philadelphia Orchestra and its world-class musicians.”The contract was the first that the orchestra has negotiated since the coronavirus pandemic, which put financial strains on the ensemble, forcing the cancellation of more than 200 concerts and resulting in the loss of about $26 million in ticket sales and performance fees.“Our joint challenge was to find a new and financially responsible path forward that recognizes and furthers the placement of the Philadelphia Orchestra as one of the world’s greatest musical ensembles,” said Ralph W. Muller and Michael D. Zisman, who lead the board of the Philadelphia Orchestra and the Kimmel Center Inc., a joint entity that oversees the orchestra.The dispute grew heated over the past several months as orchestra members rejected several proposals from management. A vote in August to authorize a strike, if needed, won the support of 95 percent of those participating. Concerts proceeded as usual and talks continued through the expiration of the old contract in early September.The orchestra has gone through other painful periods in recent decades. It declared bankruptcy in 2011 after the financial crisis but has since balanced its budget and worked to rebuild. Despite expense cuts and bankruptcy, that has not been easy: In 2016, the musicians held a brief strike that began on the night of the orchestra’s season-opening gala. More

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    Alan Eisenberg, Longtime Actors’ Union Head, Dies at 88

    In his 25-year tenure at Actors’ Equity, he helped build Equity Fights AIDS and challenged the casting of the top roles in the hit musical “Miss Saigon.”Alan Eisenberg of Actors’ Equity Association was honored by the Actors Fund of America at a gala in New York in 2006. With him was the actress Lynn Redgrave.Peter Kramer/Getty ImagesAlan Eisenberg, a lawyer who during his 25 years as the top executive of Actors’ Equity Association helped to build its membership and stabilize the finances of its health plan, and also dealt with a highly publicized controversy involving the casting of the hit musical “Miss Saigon,” died on Oct. 7 in Rhinebeck, N.Y. He was 88.His wife, Claire Copley, said he died in a hospital of lung cancer.Mr. Eisenberg had worked at law firms for two decades before he was hired in 1981 as the executive secretary (his title was later changed to executive director) of Actors’ Equity, which represents theatrical actors and stage managers.In the 1980s, the union was confronted with the AIDS crisis, which had a particularly harsh impact on the theatrical community. Mr. Eisenberg was a champion of Equity Fights AIDS, the philanthropic fund formed within Actors’ Equity in 1987 to directly help members in financial need.Tom Viola, the executive director of the nonprofit Broadway Cares/Equity Fights AIDS (the two organizations merged in 1992), said in a phone interview that Mr. Eisenberg offered “ballast and direction” to the “emotional understanding of what needed to be done” that was provided by the actress Colleen Dewhurst, who was president of Equity Fights AIDS from 1985 until her death in 1991.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.We are confirming your access to this article, this will take just a moment. However, if you are using Reader mode please log in, subscribe, or exit Reader mode since we are unable to verify access in that state.Confirming article access.If you are a subscriber, please More

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    SAG-AFTRA Advises Actors Against Character Costumes Amid Strike

    The SAG-AFTRA union told its members not to dress as characters from major productions and post pictures, which could be seen as promoting the work of companies they are negotiating with.Barbie, Ken and Wednesday Addams costumes are out. Ghosts and zombies are in.Halloween this year is tricky for actors on strike, under new union guidelines that tell them how to avoid crossing the virtual picket line: Don’t dress as characters from major studio productions or post photographs of the costumes online.“Let’s use our collective power to send a loud and clear message to our struck employers that we will not promote their content without a fair contract,” the union, SAG-AFTRA, said in the guidelines on Thursday.The union urged its members to “celebrate Halloween this year while also staying in solidarity.”SAG-AFTRA, representing more than 150,000 television and movie actors, has been on strike since July while it negotiates a contract with the Alliance of Motion Picture and Television Producers, which represents major movie and streaming companies including Disney, Netflix and Warner Bros.Generally, the union encourages striking members to share photographs of their union engagement and the picket line in order to amplify their demands, which include increased residual payments from streaming services, a wage boost and protections regarding the use of artificial intelligence. But SAG-AFTRA said its Halloween guidelines were intended “to make sure our members don’t inadvertently break strike rules.”The guidelines urge members to choose generic costumes — of zombies, spiders or ghosts, say — or to base their costumes on characters from animated television shows.In its coverage of the new guidelines on Thursday, The Hollywood Reporter highlighted some of the rules’ technicalities. For example, a costume based on Barbie, which is owned by Mattel, could suggest that the wearer was promoting the summer’s biggest movie from a major studio.“Presumably, actors could dress up like struck characters if they weren’t seen publicly in their costumes, but it’s probably best not to risk it — after all, nothing is scarier than getting called out for scabbing,” the publication wrote, using the slang term for someone who disregards a strike.Social media photos of costumes inspired by content covered by the strike could be considered publicity work, according to the union. It was not clear how actors would handle dressing up as Barbie or J. Robert Oppenheimer at events that would not be publicized or whether actors would influence the costume choices of their family members.“I look forward to screaming ‘scab’ at my 8 year old all night. She’s not in the union but she needs to learn,” the actor Ryan Reynolds said in a joking post on X, the platform formerly known as Twitter.John Rocha, a union actor and the co-host of “The Hot Mic,” a film review podcast, called the decision “foolish” and said he hoped that SAG-AFTRA would reverse course.“Partying at Halloween dressed as the characters their fellow SAG actors brought to life (while they blow off some steam) should be ENCOURAGED,” he said on X.Negotiations between the entertainment studios and the union collapsed last week, with both sides saying they remained far apart on the most significant issues. More

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    Talks Between Striking Actors and Studios Are Suspended

    The sides said they remained far apart on the most significant issues, dealing a blow to hopes that the entertainment industry could soon fully roar back to life.Negotiations between the major entertainment studios and the union representing tens of thousands of actors have collapsed, with both sides saying on Thursday morning that they remained far apart on the most significant issues.The Alliance of Motion Picture and Television Producers, which bargains on behalf of the studios, said that it was suspending talks because they were “no longer moving us in a productive direction” after a session on Wednesday. SAG-AFTRA, the actors’ union, which has been on strike since July, accused studio executives of “bully tactics,” and said the studios recently presented an offer “that was, shockingly, worth less than they proposed before the strike began.”The collapse of the negotiations is a significant setback for the entertainment industry, which has essentially been at a standstill for months because of dual strikes by actors and screenwriters. On Monday, more than 8,000 screenwriters ratified a new three-year contract with the studio alliance, formally ending their monthslong labor dispute. There was optimism that a deal with the actors would follow and that Hollywood could soon fully roar back to life.But with actors continuing to strike, most television and movie production remains suspended. The financial fallout has been significant. The California economy has lost an estimated $5 billion. Tens of thousands of behind-the-scenes workers have been out of work for months. Share prices for many major media companies have dropped, and now there is a further threat to next year’s box office results.Like their counterparts in the screenwriters guild, leaders of the actors’ union have called this moment “existential.” They are seeking wage increases, as well as protections around the use of artificial intelligence. Actors have now been on strike for 91 days; screenwriters recently returned to work after a 148-day walkout. The last time both unions had been on strike at the same time was 1960.When negotiations between the actors’ union and the studios resumed last week — just days after the studios and screenwriters had reached a tentative agreement — it represented the first time that the sides had met since the actors went on strike on July 14. There were five bargaining sessions, and many industry observers believed that the talks would soon lead to a deal.In a statement released early Thursday morning, the studio alliance said it had offered wage increases, met “nearly all of the union’s demands on casting” and proposed further protections around the use of A.I. The alliance also said it offered “the same terms that were ratified” by both the writers’ and directors’ unions regarding wage increases and streaming royalties.The alliance also said, however, that the actors’ union wanted a viewership bonus that “would cost more than $800 million per year, which would create an untenable economic burden.”Union leaders accused studio executives of walking away from the bargaining table “after refusing to counter our latest offer.”“These companies refuse to protect performers from being replaced by artificial intelligence, they refuse to increase your wages to keep up with inflation, and they refuse to share a tiny portion of the immense revenue YOUR work generates for them,” union officials said in a statement addressed to members. “Our resolve is unwavering,” the statement continued. “Join us on picket lines and at solidarity events around the country and let your voices be heard.” More

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    SAG-AFTRA Negotiator a Key Player as Talks Set to Resume in Actors Strike

    Duncan Crabtree-Ireland, the lead negotiator for SAG-AFTRA, will be a key player as the guild begins talks with the studios again on Monday.Duncan Crabtree-Ireland, the executive director and chief negotiator for the actors’ union, has spent the past two decades toiling behind the scenes during contract talks. The spotlight, he knows, is for the SAG-AFTRA president, usually a well-known performer like the current office holder, Fran Drescher.But ever since the guild went on strike on July 14 for the first time in 40 years, things have been different.In the past three months, Mr. Crabtree-Ireland, 51, has stepped out from behind the negotiating table and made fiery speeches, walked film festival red carpets and reached out to the union’s younger members via Instagram reels. His more frequent appearances have given people ample opportunity to see the tattoos on his forearms, a visual clue to how much the professional and the personal are intertwined for him. On the right are five symbols — a record, a play button, a film reel, a megaphone and a radio antenna — representing the contracts he’s negotiated for union members in the music, film/TV, radio, commercial, video and broadcast industries. On his left arm is a coil with five loops that represent the five children he has adopted with his husband, John.“It’s not just a job for me,” he said in an interview. “This is where I’ve spent the vast majority of my professional career, and I really care about what happens to our members.”Now, however, Mr. Crabtree-Ireland is facing his most challenging public moment. Come Monday, when the union returns to the negotiating table with the studios in an attempt to resolve the strike that has much of Hollywood at a standstill, all eyes will be on him.(Ted Sarandos, a co-chairman of Netflix; David Zaslav, the chief executive of Warner Bros. Discovery; Donna Langley, the chief content officer of Universal Pictures; and Robert A. Iger, Disney’s chief executive, will also be in attendance, along with the chief negotiator for the studios, Carol Lombardini.)When the Writers Guild of America agreed to a tentative deal for its 11,500 members last Sunday, that left SAG-AFTRA as the lone union holding out for a new deal. How this week’s negotiations go will therefore affect not just the tens of thousands of people in Mr. Crabtree-Ireland’s guild, but everyone in the entertainment industry.The dual strikes have been devastating financially, with more than 100,000 behind-the-scenes workers like location scouts, makeup artists and lighting technicians out of work. The California economy has lost an estimated $5 billion. Major studios like Disney, Warner Bros. Discovery and Paramount Global have seen their stock prices drop. Analysts have estimated that the global box office will lose as much as $1.6 billion in ticket sales because of movies whose releases were pushed back to next year.“I’m 100 percent sure that he’s a deal maker, a realist and that he understands the horse trade,” Bryan Lourd, chief executive of Creative Artists Agency, said of Mr. Crabtree-Ireland. “He has the list of what he’s got to get and what he can lose.”Mr. Crabtree-Ireland said that he was encouraged by the tentative deal reached by the writers and that he was anxious to get a deal done for the actors. But he added that he did not feel pressure because the actors were the only ones on strike. The push he feels, he said, was “because of the economic impact and the impact on our members and others.”The negotiations on Monday will be the first time that the union and the Alliance of Motion Picture and Television Producers, which bargains on behalf of the studios, have talked since the actors went on strike. At the time SAG-AFTRA walked out, the dialogue between the sides had reached a boiling point.Mr. Iger, of Disney, elicited the ire of many writers and actors by saying that those on strike were not being “realistic” in their demands. Ms. Drescher responded by saying Disney should put Mr. Iger “behind doors and never let him talk to anybody” and compared him and the other studio chiefs to “land barons of a medieval time.”Mr. Crabtree-Ireland was traditionally seen as a voice of reason by several studio executives, but at a news conference on July 13 announcing the strike, he appeared beside Ms. Drescher and spoke passionately about the studios’ intentions to replace background actors with artificial intelligence technology in perpetuity.The studios issued a statement, arguing that A.I. agreements could only be made for a specific project — but by then, A.I. had become a rallying cry for striking actors. The actors, like the writers, have also said that the streaming era has worsened their compensation and overall working conditions.Mr. Crabtree-Ireland played down the volatile nature of the rhetoric in the interview, and said Ms. Drescher’s comments about Mr. Iger were just a response to a statement that had angered “a very wide swath of our members.”“She was elected by the members to do this job,” he added. “So I feel very confident walking into a room with Fran and the rest of our negotiating team who have had extraordinary unity throughout this entire process.”The studio alliance declined to comment for this article.While the writers’ deal would seem to give the actors and studios a blueprint for their negotiations, Mr. Crabtree-Ireland pointed out that SAG-AFTRA has different asks. For instance, he noted the new level of transparency reached between writers and the streaming companies regarding residual payments was “huge.” But the actors are looking to secure a revenue-sharing deal with the studios, a proposal the alliance has deemed a non-starter.“We really feel that the companies need to share a share of the revenue that’s coming from streaming,” Mr. Crabtree-Ireland said. “And we are not presently considering an approach that doesn’t attach in that way.”Mr. Crabtree-Ireland joined SAG-AFTRA in 2000, a Georgetown graduate with a law degree from the University of California, Davis, who spent the first two years of his career in the Los Angeles County District Attorney’s Office.He rose quickly at the union, first to general counsel, then adding chief operating officer to his title. In 2021, he was named national executive director and chief negotiator, a job that pays $989,700 annually.Outside of the office, Mr. Crabtree-Ireland raises his children ranging in age from 4 to 18 with his husband. The two were first married in 2004, one of the first 100 same-sex couples to wed in San Francisco before the California Supreme Court annulled the unions.While well-liked by both his colleagues and his adversaries, his performance during the strike has earned some critiques from his own membership. Despite the loyalty exhibited on the picket lines, many who have dealt with the union behind the scenes describe a messy, disorganized approach — specifically when it comes to the rules about what its members can and can’t do during the strike.One point of contention was the issue of interim agreements, which essentially allowed actors to work on and publicize projects that were not backed by the studios the union was striking against.The rules were fuzzy, however, and many actors were confused about what was permissible. The comedic actress Sarah Silverman blasted SAG-AFTRA on her Instagram account, and Viola Davis declined to begin production on a film granted an interim agreement. Soon, publicists began hounding the union to clarify whether actors could promote independent films without worrying that they were crossing the picket line.On Aug. 24, less than a week before the start of the Venice and Telluride Film Festivals, Mr. Crabtree-Ireland issued a statement that read in part, “Whether it’s walking a picket line, working on approved Interim Agreement productions, or maintaining employment on one of our other permissible, non-struck contracts, our members’ support for their union is empowering and inspiring.”Mr. Crabtree-Ireland also talked to many actors who had concerns.“I underestimated how quickly our members were going to need that information,” Mr. Crabtree-Ireland said. “That is one of the few things that I would do differently.”It was a pragmatic response, in keeping with the reputation Mr. Crabtree-Ireland has built throughout his career. And many in the entertainment industry are hoping that same style will be a key in the negotiations that could get Hollywood back to business.“It’s tricky to navigate because he’s trying to please his members and fight for their issues and a lot of them have different issues,” said Lindsay Dougherty, lead organizer for Teamsters Local 399, the union that represents Hollywood workers like truck drivers, casting directors and animal trainers. “It’s obviously not all on him, but I’m sure he feels the pressure.”Brooks Barnes More