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    Why TV-Inspired Vacations Are on the Rise

    TV-themed itineraries are on the rise, taking travelers on adventures with familiar shows during a time of uncertainty.With 70 percent of Americans watching more TV in 2021 than they did in 2020, binge-watching has skyrocketed during the pandemic. Now, as borders reopen, restrictions ease and travel restarts, tour advisers are fielding an increasingly popular request: immersive, TV-themed itineraries that allow travelers to live out their favorite shows’ story lines.In Britain, where all travel restrictions are now lifted, hotels in London have partnered with Netflix to offer Lady Whistledown-themed teas inspired by “Bridgerton” high society. In Yellowstone National Park, travelers are arriving in Wyoming not for a glimpse of Old Faithful, but for a chance to cosplay as John Dutton from the hit drama “Yellowstone.”And in South Korea, where vaccinated travelers can now enter without quarantine, street food vendors on Jeju Island are anticipating a run on dalgona candy, the honeycomb toffees that played a central role in “Squid Game.”“When you fall in love with a character, you can’t get it out of your mind,” said Antonina Pattiz, 30, a blogger who last year got hooked on “Outlander,” the steamy, time-traveling drama about Claire Beauchamp, a nurse transported 200 years back in history. Ms. Pattiz and her husband, William, binge-watched the Starz show together, and are now planning an “Outlander”-themed trip to Scotland in May to visit sites from the show, including Midhope Castle, which stands in as Lallybroch, the family home of another character, Jamie Fraser.Mr. Pattiz is part Scottish, Ms. Pattiz said, and their joint interest in the show kicked off a desire on his part to explore his roots. “You watch the show and you really start to connect with the characters and you just want to know more,” she said.The fifth season of “Outlander” was available in February 2020, and Starz’s 142 percent increase in new subscribers early in the pandemic has been largely attributed to a jump in locked-down viewers discovering the show. During the ensuing two-year hiatus before Season 6 recently hit screens — a period of time known by fans as “Droughtlander” — “Outlander”-related attractions in Scotland, like Glencoe, which appears in the show’s opening credits and the Palace of Holyroodhouse, saw more than 1.7 million visitors. “Outlander”-related content on Visit Scotland’s website generated more than 350,000 page views, ahead of content pegged to the filming there of Harry Potter and James Bond movies.The Pattizs, who live in New York City, will follow a 12-day self-driving sample itinerary provided by Visit Scotland, winding from Edinburgh to Fife to Glasgow as they visit castles and gardens where Claire fell in love and Jamie’s comrades died in battle. Private tour companies, including Nordic Visitor and Inverness Tours, have also unveiled customized tours.The ‘Sex and the City’ UniverseThe sprawling franchise revolutionized how women were portrayed on the screen. And the show isn’t over yet. A New Series: Carrie, Miranda and Charlotte return for another strut down the premium cable runway in “And Just Like That,” streaming on HBO. Off Broadway: Candace Bushnell, whose writing gave birth to the “Sex and the City” universe, stars in her one-woman show based on her life. In Carrie’s Footsteps: “Sex and the City” painted a seductive vision of Manhattan, inspiring many young women to move to the city. The Origins: For the show’s 20th anniversary in 2018, Bushnell shared how a collection of essays turned into a pathbreaking series.Enduring trend, new intensityScreen tourism, which encompasses not just pilgrimages to filming locations but also studio tours and visits to amusement parks like The Wizarding World of Harry Potter, is an enduring trend. Tourists flocked to Salzburg in the 1960s after the release of “The Sound of Music”; in recent decades, locations like New Zealand saw a huge bump in visits from “Lord of the Rings” fans and bus tours in New York City have offered tourists a chance to go on location of “Sex and the City” and “The Marvelous Ms. Maisel.”But in this pandemic moment, where travel has for months been synonymous with danger and tourists are navigating conflicting desires to safeguard their health while also making up for squandered time, screen tourism is taking on a new intensity, said Rachel Kazez, a Chicago-based mental health therapist. She has clients eager to travel — another major trend for 2022 is “going big” — but they are looking for ways to tamp down the anxiety that may accompany those supersized ambitions.She said her patients increasingly are saying “‘I was cooped up for a year and I just want to go nuts. Let’s do whatever fantasy we’ve been thinking about’.”“If we’ve been watching a TV show, we know everything about it, and we can go and have a totally immersive experience that’s also extremely predictable,” Ms. Kazez continued. Cyndi Lam, a pharmacist in Fairfax, Va., has longed to go to Morocco for years. But she didn’t feel confident pulling the trigger until last month, when “Inventing Anna,” the nine-episode drama about the sham heiress Anna Delvey, began streaming on Netflix.In episode six of “Inventing Anna,” the character flies to Marrakesh and stays at La Mamounia, a lavish five-star resort. Ms. Lam and her husband are now booked to stay there in September.“Everybody can kind of relate to Anna,” Ms. Lam said. “I found her character to be fascinating, and when she went to Morocco, I was like, ‘OK, we’re going to Morocco.’ It sealed the deal.”In December, Club Wyndham teamed up with Hallmark Channel to design three suites tied to the “Countdown to Christmas” holiday movie event. They sold out in seven hours.Courtesy of Club WyndhamSensing a new desire among guests to tap into the scripted universe, dozens of hotels over the past year have rolled out themed suites inspired by popular shows. Graduate Hotels has a “Stranger Things”-themed suite at its Bloomington, Ind., location, with areas designed like the living room and basement of central characters like the Byers. A blinking alphabet of Christmas lights and Eleven’s favorite Eggo waffles are included. And in December, Club Wyndham teamed up with the Hallmark Channel to design three “Countdown to Christmas”-themed suites where guests could check in and binge Christmas films. They sold out in seven hours.“It was the first time we’d done anything like this,” said Lara Richardson, chief marketing officer for Crown Media Family Networks, in an email. “One thing we hear over and over from viewers is that, as much they love our products, they want to step inside a ‘Countdown to Christmas’ movie.”Vacation homes are also going immersive. For families, Airbnb partnered with BBC to list the Heeler House, a real-world incarnation of the animated home on the beloved animated series “Bluey,” and Vrbo has 10 rental homes inspired by “Yes Day,” the 2021 Netflix film about parents who remove “no” from their vocabulary. Celebrities are jumping in, too: Issa Rae, creator and star of HBO’s “Insecure,” offered an exclusive look at her neighborhood in South Los Angeles in February with a special Airbnb listing, at a rock-bottom price of $56.Tea on TV, now in London (and Boston)“Bridgerton,” Netflix’s British period drama about family, love and savage gossip, was streamed by 82 million households in 2021. (For comparison, the finale of “Breaking Bad” in 2013 had 10.3 million viewers; more recent streaming hits, including “Tiger King” and “Maid,” had fewer than 70 million). When season two of “Bridgerton” premieres on March 25, Beaverbrook Town House, a hotel built across two Georgian townhouses in London’s Chelsea, will offer a “Bridgerton” experience that includes a day out in London and drinks in the British countryside; nearby at the Lanesborough, a Bridgerton-themed tea, cheekily dubbed “the social event of the season,” will kick off the same day. In Boston, the Fairmont Copley Plaza now has a “High Society Package” for fans with flowers and a private afternoon tea.Contiki, the group travel company for 18- to 35-year-olds, had a “Bridgerton”-themed itinerary set for September 2021 but had to scrap it when the Delta variant hit; they’ve now partnered with Amazon Prime on a Hawaiian Islands trip inspired by “I Know What You Did Last Summer” set for July.Both Netflix and Amazon Prime have brand partnership teams that handle collaborations of this nature.“As we come out of this pandemic, the desire for more immersive experiences is really stronger than ever,” said Adam Armstrong, Contiki’s chief executive. “It’s about getting under the skin of destinations, creating those Instagrammable moments that recreate stuff from films and movies. It’s really a strong focus for us.”The popularity of “Bridgerton” on Netflix was eclipsed by “Squid Game,” the high-stakes South Korean survival drama, and despite that show’s carnage, travelers are booking Squid Game vacations, too. Remote Lands, an Asia-focused travel agency, reported a 25 percent increase in interest in South Korean travel and created a Seoul guide for fans and a customized itinerary.Some travel advisers say that some clients don’t even want to explore the locations they’re traveling to. They just want to be there while they continue binge-watching.Emily Lutz, a travel adviser in Los Angeles, said that more than 20 percent of her total requests over the past few months have been for travel to Yellowstone National Park, a result of the popularity of “Yellowstone,” the western family drama starring Kevin Costner on the Paramount Network and other streaming services. And not all of her clients are interested in hiking.“I had a client who wrote me and said, ‘All we want to do is rent a lodge in the mountains, sit in front of the fireplace, and watch episodes of ‘Yellowstone’ — while we’re in Yellowstone’,” she said.52 Places for a Changed WorldThe 2022 list highlights places around the globe where travelers can be part of the solution.Follow New York Times Travel on Instagram, Twitter and Facebook. And sign up for our weekly Travel Dispatch newsletter to receive expert tips on traveling smarter and inspiration for your next vacation. Dreaming up a future getaway or just armchair traveling? Check out our 52 Places for a Changed World for 2022. More

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    ‘Outlander’ Star Sam Heughan Wants You to Love Scotland, Too

    #masthead-section-label, #masthead-bar-one { display: none }What to WatchBest Movies on NetflixBest of Disney PlusBest of Amazon PrimeBest Netflix DocumentariesNew on NetflixAdvertisementContinue reading the main storySupported byContinue reading the main story‘Outlander’ Star Sam Heughan Wants You to Love Scotland, TooBest known as Jamie in the Starz historical fantasy series, the actor and his former co-star Graham McTavish provide a crash course on Scottish culture in “Men in Kilts.”In “Men in Kilts,” Graham McTavish, left, and Sam Heughan explore the culture of their native Scotland. “It’s not just whisky and haggis,” Heughan said.Credit…StarzFeb. 17, 2021, 7:00 a.m. ETThis time last year, Sam Heughan was in Los Angeles promoting the fifth season of his Starz hit “Outlander.” Heughan plays Jamie Fraser, a righteous “king of all men” archetype and the beloved husband of Claire (Caitríona Balfe), in the fantastical period drama, an ode to 18th century Scottish history, culture and diaspora that eventually takes the characters to colonial America.Like many people in early 2020, Heughan soon found himself stuck in place — as Covid-19 lockdowns went into effect around the world, the Glasgow resident remained in Los Angeles because of uncertainty over gathering and travel safety.But he was dreaming of Scotland. Heughan (pronounced HEW-an) spent much of his time in quarantine remotely collaborating with his former “Outlander” co-star and fellow Scot, Graham McTavish, on a book called “Clanlands,” based on a road trip they had taken through Scotland to shoot footage for a TV pilot about the country’s culture. Released in November, the book became a best seller; now viewers can watch the show that resulted.“Men in Kilts,” which premiered this week on Starz, might surprise viewers who know Heughan only as the noble Jamie, showcasing his lighter, more mischievous side as he and McTavish travel the countryside, bonding and occasionally bickering as they dive into Scottish food, drink, sports, dance and much more.“‘Outlander’ made me realize how much I love Scotland, how much I didn’t know about Scotland,” Heughan said. “But also how much I knew and learned as a child, but wasn’t really aware of.”In a video call last week, Heughan talked about how “Men in Kilts” came to life, his passion for all things Scottish and his surprisingly busy pandemic year. These are edited excerpts from the conversation.The authors wrote their best-selling book, “Clanlands,” during quarantine.How did the idea for “Men in Kilts” come about?Working on “Outlander,” I saw that people were really interested — as was I — in Scotland and in these Highland characters, especially during Seasons 1 and 2. And then, by chance, I was having a coffee and a beer with Graham McTavish in Los Angeles and he mentioned that he had an idea for a documentary show about Scotland. Two years ago, I just started thinking, why don’t we just do it? So while shooting “Outlander,” we managed to organize a crew and some locations and got it all together. We produced a sort of pilot episode that we could pitch to Starz and [Sony Pictures Television, the producing studio], and it progressed from there.The book is the story of the initial road trip and material we shot before we’d sold the show. We wrote it remotely during lockdown while I was in America and Graham was in New Zealand. It was a really quick process — we started writing it in March and delivered it by summer.What were some new things you learned about Scotland and your relationship to the country while making the show?We just touch the surface of it, but for example, the seafood that we have is the best in the world. Even Scottish fruit is amazing. It’s not just whisky and haggis, though of course we do look at that on the show.I really just wanted to share my love of Scotland and its landscape, culture and music. Like Ceilidh dancing — Scottish dancing — is just part of my heritage, but people don’t know about it. And I wish everyone could go to a Ceilidh because they’re the best fun ever.You and McTavish come across as having a humorous, almost familial relationship. What was it like working on this together?We’re two almost middle-aged white males trying to prove to the other one that we’ve got what it takes, and we really don’t. We do get on and there’s no one else in the world who I like to wind up as much. Our banter or humor is like a dysfunctional married couple.The process of creating a TV show is very different to what I was used to — to really be in control of the content and the scheduling and the edit. So we were involved along the way and it was really good fun to work with Graham. Difficult, because of different time zones and Covid, but we’re really lucky that we managed to get it all together.Heughan, Caitriona Balfe and the rest of the “Outlander” cast and crew are currently shooting Season 6 after a pandemic delay.Credit…Mark Mainz/StarzYou recently started filming the sixth season of “Outlander” after months of pandemic delays. How did you spend your time off?It’s been strangely busy for me. We went into the lockdown, and I was initially in America, and we were writing the book — I don’t know if the book would have happened without the lockdown because I had so much time. Then we were working on “Men in Kilts” as well, the preproduction, and after that first lockdown, we went into shooting. Then I went to London, and I shot a movie called “Text for You,” with Priyanka Chopra Jonas.Part of me was like, it’d be quite nice to just take a bit of time out. But I’m so fortunate that we’re working and also making sure that everyone is safe with the Covid protocols.What has it been like shooting with these new rules?It’s not so much the protocols that are difficult — you have to wear a mask, you have to social distance where you can — it’s more the psychology of it. Certainly when you first start a job, everyone’s very tense, very aware. Of course the protocols are there for your own good, but everyone struggles with feeling like you’re being repressed or not being yourself, or going against your own instincts as a human being. When you see somebody you haven’t seen for a while, you want to give them a hug or touch them or get closer to them. You’re having to go against your instincts as an actor on set, where you’re supposed to use your instincts to portray a character. So it is a really weird situation, but you get used to it.In October, you shared a phone number that fans in America and Canada can use to send you text messages. Why did you choose to make yourself available like that?I’m pretty private in my personal life. But I was having a lot of problems with scammers, people pretending to be me or my company. So this felt like a way I can say, look, if it’s not verified, it’s not me. So hopefully it should make things clearer. It’s not something I use much, but occasionally if I want to reach out directly to fans or ask their opinion about something, I can do that. But it is pretty overwhelming, to be honest.Given the affection many “Outlander” fans have for you, specifically, have you received any shocking messages?I don’t really see anything untoward — there might be the odd one, but I just ignore it. I suppose that’s surprising, but it goes to show that this fan group is quite unique and very supportive. Even with their response to My Peak Challenge, my charity, we now have over 14,000 members and have raised $5.5 million. The positivity around it is amazing and it comes from the fans.You also have a whisky called Sassenach, the name of which will be familiar to “Outlander” fans. How did you get into that, and why did you choose that name?I’d been approached by a number of distilleries to white label something, and I just didn’t want to do that. I wanted to create it myself. So it’s self-financed, and I did a big tour with my business partner in Scotland, tasting lots of whiskey — it’s a hard job.Sassenach is a Scottish Gaelic word meaning outsider — originally it meant English person, and it was quite derogatory. But “Outlander” changed the meaning, and people started calling each other “Sassenach” as a term of endearment. That’s what I liked: It’s about the outsider, and we all feel like outsiders at some point.Now that Brexit is officially here, Britain is once again an outsider in relation to the rest of Europe. Has it affected your businesses or other projects in any way?Asking an actor about politics is probably never the best thing. The times I’ve mentioned politics or Tweeted or Instagrammed something, and the abuse you get, especially about American politics — people telling me I don’t know what I’m talking about because it’s not my country. But it’s wrong to think that what happens in another country doesn’t affect the rest of the world.Brexit has been a complete mess, complete shambles to my mind, totally ridiculous. This insular kind of jingoism that’s been going on — I love Britain, and I’m also proud to be Scottish, but I don’t want to be a backward country that thinks it’s better than everyone else. And I also think working with Europe is really important. With my partners, we had a lot of business with Europe, and it’s cost us a lot of money and time just trying to navigate that. I’m thinking, too, about the Scottish fishermen, for example, who are having to dump their catch [because of export delays caused by new regulations]. It’s all going to waste due to Brexit, and they’re losing their livelihoods. It infuriates me.AdvertisementContinue reading the main story More