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Nonprofit Theaters Are in Crisis. A Times Reporter Spoke With 72 of Them
Michael Paulson spoke with producers and artistic directors at nonprofit theaters across the country about the crisis their industry is facing.Times Insider explains who we are and what we do and delivers behind-the-scenes insights into how our journalism comes together.Michael Paulson, who has covered theater for The New York Times for eight years, knew the situation was bad at the country’s nonprofit regional theaters, which had yet to regain their prepandemic audiences.But in recent months, the shock waves have gotten bigger: One of the nation’s largest companies, Center Theater Group in Los Angeles, said it would pause production on one of its three stages and lay off 10 percent of its staff. The Lookingglass, an anchor of Chicago’s theater scene, halted production for the rest of the year. Then this month, New York’s prestigious Public Theater cut nearly one in five of its jobs.“We’ve seen an increase in the number of closings, and it felt like this is real and serious and important for readers to know about,” Mr. Paulson said in an interview.That observation formed the basis for an article by Mr. Paulson that appeared on the front page of Monday’s newspaper. To document the crisis at America’s regional theaters, he spoke with the leaders of 72 top-tier companies across the country.Here, Mr. Paulson reflects on the reasons for the upheaval, on the most promising solutions being proposed and on the balancing act he juggles between the demands of daily news reporting and investigative projects. This conversation has been edited.How many of the issues that challenge nonprofit theaters stem from the pandemic?The pandemic was an accelerant. But the issues at the heart of this crisis — the aging of the audience, the growing role of streaming media in people’s entertainment diets, the decline in subscriptions as the way consumers plan their theatergoing — were underway before it. The economic situation combined with this inflationary moment proved unsurvivable for a number of theaters and damaging for many more.Are these challenges unique to theaters, or are they true of the nonprofit arts sector in general?Theater has some particular vulnerabilities — it’s a niche art form, and a lot of nonprofits pride themselves on developing new work, which means a show sometimes has a title or is by an artist that audiences don’t yet know. A bunch of people told me audiences want to be sure they’re going to have a good time before they set aside the time and the money, and that often means going to something that’s already established, versus something that is just being introduced to the world.Seventy-two interviews is a lot for one article. Do you envision this piece being the first in a series?I do have a tendency to be an overreporter, but I wanted to be confident that what we were reporting reflected a national pattern and wasn’t just an extrapolation from a handful of worst-case scenarios. I expect that a lot of my time this year is going to be spent thinking and writing about the economic challenges facing theaters in America.How do you balance the demands of daily news reporting with bigger-picture projects?I’m probably going to be doing fewer features about individual shows, while I focus on more of these stories about the health of the field, but I still want to write occasional pieces about artists and works of art. I think a mix of stories is what keeps a reporter sane.Do you anticipate doing a lot of that reporting in person?I hope so. A couple of days ago, I went to see “Evita” at American Repertory Theater outside of Boston, and over the weekend I went to see a play called “tiny father” at Barrington Stage Company in the Berkshires. On Thursday, I saw a production of “Fun Home” at the Studio Theater in Washington, D.C. I’m trying, to the extent I can, to see things outside New York. We need to pay more attention to nonprofit theaters and theaters outside New York — because there are real challenges in those places we need to be telling our readers about.What was the most surprising thing you learned while reporting this article?I was struck by how many theaters are now doing coproductions. It’s pretty dramatic: The Shakespeare Theater Company in D.C. had one coproduction out of six shows before the pandemic, and now at least five out of six will be coproductions this coming season. There’s also a lot of experimentation with collaboration, which is heartening. Theaters that once saw themselves either as competitors or just strangers are much more interested in finding ways to help one another.Your article touches on a number of potential solutions. Which seem most promising?There’s a coalition forming of theaters in Connecticut that is talking about whether the theaters might be able to share set-building functions. Those kinds of approaches might have promise. A lot of theaters are talking about the possibility of either more government assistance or for more foundations to take seriously the challenges facing this field. There’s a shared sense that box-office revenue, which has never been enough to sustain these organizations, is not going to be a primary part of the solution.How will we see an effect on Broadway, which depends on nonprofit theaters to develop material and support artists?The situation means less work for artists, actors, writers, directors and designers. Fewer shows are being staged, and those shows are often smaller and have shorter runs, which is a challenge both for the people who are already established in the field and the people who are seeking to enter it. There’s just less work to go around. More
- in Theater
The Phantom of the Opera Is Here, Inside The Times
As Broadway’s longest-running show headed to a close on Sunday after more than 35 years, New York Times employees shared their memories.Times Insider explains who we are and what we do and delivers behind-the-scenes insights into how our journalism comes together.I turned to the internet a week before heading to London for the first time in the summer of 2016:“Must-dos in London,” I intrepidly typed into the search box. Alongside going to Buckingham Palace and drinking tea was “See ‘Phantom of the Opera’ in the West End.”Intrigued, I found a music video of the actors who originated the lead roles, Michael Crawford and Sarah Brightman, singing “The Music of the Night” — and proceeded to play it at least 50 times a day for a week straight. (Three days in, I managed to tear myself away for long enough to watch a bootleg recording of the full production online.)My obsession only deepened when I saw the show live for the first time at Her Majesty’s Theater in London that summer, where the show had its world premiere in 1986. After a night spent dreaming of papier-mâché musical boxes in the shape of barrel organs, I returned to the box office the next day to get tickets to see the show again a few weeks later. I’ve since seen it three more times in New York, including the 35th anniversary celebration last year, as well as hundreds of other shows — a theatrical obsession for which I have “Phantom” to thank.But there will be no 40th anniversary party — at least, not in New York. The show, the longest-running in Broadway history, announced last September that it would close, citing high costs and a drop-off in audiences since the pandemic. The last Broadway performance is Sunday.Michael Paulson, the theater reporter for The New York Times, recently spent time with six devoted “Phans,” among them a man who said he had seen the show 140 times, a woman who has the address of the Majestic Theater tattooed on her midriff and a man who regularly attends shows in a mask and fedora. They shared what the show has meant to them.As it turns out, a number of Times staff members also have connections to the musical. In the accounts below, Times theater lovers reflect on their bonds with “Phantom,” including backstage tours, a post-9/11 viewing and knowing the show’s female lead. Their stories have been edited.Jordan Cohen, executive director, corporate communications“Phantom” was the first Broadway show my family and I saw after 9/11. I was 12, and I remember feeling anxious to be in Times Square. But seeing the show made me hopeful and reminded me that New York is the greatest city in the world where a production like “Phantom” can happen eight times a week, even after a tragedy. It was also one of the first shows I saw when Broadway reopened after the pandemic. The audience clapped and gave a standing ovation when the chandelier was raised.Peter Blair, editor, Flexible Editing deskWhen I was a copy editor with hours that revolved around print deadlines, I commuted to and from work in the evenings alongside people who also worked odd hours (think custodians, bartenders, nurses). One fellow commuter I got to know happened to be a stagehand for “Phantom.” Six years ago, when I told him I was taking one of my daughters to see the show for the first time, he invited the two of us backstage for a private tour before the performance. It was an experience we’ll never forget.Sherry Gao, senior engineering manager“Phantom” was the first Broadway show I saw, when a group of friends and I made a trip to New York during my freshman year at M.I.T. We didn’t have a lot of money and had to cram five of us in a hotel room, but we hit the TKTS ticket booth and ended up getting tickets to “Phantom.” Now I live in Boston, but I make sure to see a show every time I’m in New York.Robbie Magat, event and sponsorship managerIn the summer of 2016, a family friend, Ali Ewoldt, made history as the first actress of color to play Christine on Broadway. We were especially proud to see a Filipina mark this milestone. Ali took us backstage to her dressing room and gave us a full tour of the iconic set. I was surprised at how heavy her dresses were on the rack!Christine Zhang, visual editing resident, GraphicsI’m almost certain my parents named me after the female protagonist of “The Phantom of the Opera.” Like many immigrants, we adopted Americanized first names in the mid-1990s shortly after settling in the United States. My dad told me that he and my mom chose their own names out of a list of American names for “no special reason.” They had a list for me, too, and for a long time I never thought twice about my name being Christine. Until I remembered my parents’ love for the music of “Phantom.”They had gotten a tape of the “Phantom” cast recording in China. Long before we watched the Broadway show, we memorized the songs on long car rides, where we did our best to interpret the plot (mostly correctly) and took part in family karaoke sessions belting out “The Music of the Night.” When they decided to find a name for me, Christine — the name featured most prominently in the lyrics of the show — rose to the top of the list. The musical was “one of the things that put this name in our minds,” my dad said.Debra Kamin, reporter, Real EstateI saw “Phantom” for the first time when I was in the second grade, during a trip to Toronto with my parents and my sister. At the close of the first act, as the chandelier fell, I was so terrified that I dove under the seat in front of me. After the show, hoping to prevent nightmares, my father took me to the stage door and requested to see the Phantom himself, Colm Wilkinson.My father, a major Broadway buff, had seen Mr. Wilkinson play Jean Valjean in “Les Misérables,” and so he slipped him a note that said, “Mr. Wilkinson, if you keep up this ‘Phantom’ act, Javert will never find you!” Mr. Wilkinson was charmed, invited us backstage and showed me how all the props and costumes created make-believe on the stage. That night, not only did I not have a single nightmare, but my love of the theater was born. More
- in Theater
Peek at Broadway Comeback: Times Event With “Me and the Sky”
When The Times staged a musical number for its live event series, the performance served as a sneak preview of a theater world preparing for takeoff.Times Insider explains who we are and what we do and delivers behind-the-scenes insights into how our journalism comes together.In March, Zoe Gertz, an Australian actress, was asked by The New York Times if she would be interested in singing the soaring anthem “Me and the Sky” for an episode of its Offstage event series, which examines the theater industry during its pandemic hiatus. The number is from the Australian touring production of the 9/11 musical “Come From Away.”After teams worked on in-house music and stage direction, Ms. Gertz belted the ebullient anthem to the rafters of a simple stage at Her Majesty’s Theater in Melbourne, sans audience but backed by six musicians and five castmates of the production’s female ensemble. And it all came together in just over two weeks.“I am suddenly aliiiiiive,” Ms. Gertz sang with an irrepressible smile as she told of her character’s love for flying.The sentiment seems to be spreading. Broadway’s reopening will now occur in August. In Australia, “Frozen,” “Hamilton” and “Harry Potter and the Cursed Child” were running at or near full capacity in Sydney and Melbourne for months (though masks were still required) until a recent lockdown in Melbourne put shows in that city on hold again. The performance for the Times event served as both a reminder of theater’s vitality during the pandemic and a preview of the energy to come.The musical number began to take shape in early March after The Times’s theater reporter, Michael Paulson, suggested recording a special video of the inspirational song for the Offstage series, which streamed live on April 29 and is still viewable by Times subscribers.“We wanted a song that was both good and would make sense out of context for people who hadn’t seen the show,” Mr. Paulson said. “It’s also a song that works without a very elaborate band or orchestra and is essentially a solo number.”The four-and-a-half-minute track chronicles the tale of the real-life American Airlines pilot Beverley Bass, who was among the pilots with planes full of passengers who were diverted to Newfoundland on Sept. 11, 2001.“One of the many emotions captured in this song is Beverley having to come to terms with the job she loves being put on hold, and not knowing when she might fly again,” said Rachel Karpf, the director of programming at The Times who helped plan the event with Beth Weinstein and Rachel Czipo. “We saw some parallels to the experience of theater workers in Australia and around the world this past year, as their industry was brought to a near-total standstill by the pandemic.”Ms. Karpf said the Events team began discussing ideas for the episode in early January with Mr. Paulson; Scott Heller, then The Times’s theater editor; and Damien Cave, the Sydney bureau chief. Mr. Cave and Mr. Paulson were working on a story about the return of Broadway shows in Australia, which has been much more successful at containing the virus than the United States. More
