‘Beetlejuice’ Will Return to Broadway in April
It was pushed out of the Winter Garden to make way for “The Music Man.” Now this fan-favorite musical is getting a second life at the Marriott Marquis.“Beetlejuice” is coming back from death’s door — and taking up residence on Broadway.The fan-favorite musical comedy, which tells the story of a goth girl and a pushy poltergeist and overcame a sluggish start to win audience’s hearts, will open at the Marquis Theater on April 8, producers announced Monday.The musical, which starred Alex Brightman as the titular ghoul in a striped suit, played its last performance on March 11, 2020, at the Winter Garden Theater before being shuttered with the rest of Broadway and the city’s other live performance venues. It had performed well in its initial run, but was set to be forced out of the Winter Garden in June 2020 as the Shubert Organization made way for “The Music Man,” a heavily promoted project that stars one of Broadway’s most reliable audience draws: Hugh Jackman. (That musical is now set to begin preview performances on Dec. 20.)The ouster of a show that was a box-office success — “Beetlejuice” grossed nearly $1.6 million over Thanksgiving week in 2019, setting a record for the Winter Garden — was unusual, and a sign of the booming demand for limited theater space.“It’s sad and a shame, and also, in its own way, historic,” Hal Luftig, a “Beetlejuice” co-producer who has been working on Broadway for 30 years, said at the time. “I don’t think there’s ever been a case when a show has turned itself around in such a fashion and then has to leave its theater.” More