Pierre Pinaud

A boutique cultivator competing with industrial farms initiates a war of the roses in this gentle French comedy by Pierre Pinaud.The first flowers to grace the opening credits of this gentle French comedy are white roses in full bloom. Their petals are unblemished, and their milky hue seems luminous, a reminder that what appears to be white is a reflection of all colors. Horticulturists know it’s not easy to grow a perfect rose, and that principle will become the cornerstone of the plot in “The Rose Maker.” The film indicates its cinematic commitment with the perfection of these first roses — their almost shocking vibrancy complimented by a jovial Dean Martin tune. It’s easy for characters to say they grow such a flower, and another achievement entirely for filmmakers to find one to display onscreen.Narratively, these unparalleled blooms belong to Eve (Catherine Frot), a rose cultivator who has inherited her family’s prestigious farm. Yet despite Eve’s boutique care, industrial farms sell more roses and win more prizes, while Eve struggles to keep her small business afloat. Eve is prone to pessimism, but her faithful secretary, Véra (Olivia Côte), hires three pairs of helping hands to revitalize the farm. At first Eve protests, but soon she bonds with her amateur, even miscreant employees, enlisting them first in a heist to capture a rare rose, and then in the delicate efforts to grow fields descended from this stolen blossom.The director Pierre Pinaud doesn’t strain the high jinks for belly laughs, nor does he push for tears when it comes to forging the cross-class bonds between his characters. It’s a relaxed film, one that allows the audience to sit back and, if not smell the roses, then at least appreciate them. Just as they are for Eve, the flowers are this film’s raison d’être — a reminder that glimpsing beauty is reason enough.The Rose MakerNot rated. In French, with subtitles. Running time: 1 hour 35 minutes. In theaters. More