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    Drake’s ‘Certified Lover Boy’ Opens With the Year’s Biggest Week

    The rapper’s latest album debuted with the equivalent of 613,000 sales in the United States, easily beating Kanye West’s total of 309,000 just one week ago.All year long, Drake has teased his fans with a new album, which he said early on would be called “Certified Lover Boy.” It was sure to be a hit, but how big? For Drake, a titan of the streaming era — who over the last week has been facing off against Kanye West — the stakes were high.Now the answer is clear: “Certified Lover Boy” is a blockbuster, eclipsing everything else released this year, although as a streaming phenomenon it fell slightly short of Drake’s own record.In its first week out, Drake’s album opened at No. 1 on Billboard’s chart with the equivalent of 613,000 sales in the United States, according to MRC Data. That is more than any title since Taylor Swift’s “Folklore” had 846,000 in July 2020, before a change in Billboard’s chart rules disqualified most retail bundles, like giving fans a download with the sale of a T-shirt — a highly effective but contested sales strategy.Drake’s great strength is streaming, and “Certified Lover Boy” did not disappoint. In its first week out, the album’s 21 songs racked up 744 million streams in the United States — about 74,000 per minute — far more than any other title. It broke Spotify’s record for the most streams in a single day. (West’s “Donda” opened with the equivalent of 309,000 sales, including 357 million streams.)Drake also dominates Billboard’s Hot 100 singles chart, which incorporates streams, radio play and song downloads. Nine of the chart’s Top 10 songs are by Drake, with “Way 2 Sexy,” featuring Future and Young Thug, at No. 1. (The only non-Drake song is “Stay,” by the Kid Laroi and Justin Bieber, which fell four spots to No. 6.)But “Certified Lover Boy” did not quite match the streaming performance of Drake’s last proper studio album, “Scorpion,” in 2018. In its first week out, “Scorpion” had 746 million clicks. The minutiae of chart composition shows that “Certified Lover Boy” is not as close to that record as it might seem. When “Scorpion” came out, Billboard counted only audio streams; in 2020, it began incorporating both audio and video clicks. According to Billboard, the 744 million total streams for “Certified Lover Boy” include nearly 29 million for videos.West’s “Donda,” last week’s chart-topper, fell to second place with the equivalent of 141,000 sales, a drop of 54 percent.Also this week, the veteran British heavy metal band Iron Maiden scored its highest chart position ever with “Senjutsu,” which opens at No. 3 — with just 3.6 million streams, but 61,000 copies sold as a full package. The band’s last two studio albums, “The Book of Souls” (2015) and “The Final Frontier” (2010), each went to No. 4. (And 1980s classics like “Powerslave” and “Somewhere in Time”? They never cracked the Top 10.)Olivia Rodrigo’s “Sour” is No. 4 and Doja Cat’s “Planet Her” is No. 5. More

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    Radiohead’s ‘Kid A’ Era Outtake, and 13 More New Songs

    Hear tracks by Ed Sheeran, Jazzmeia Horn and Her Noble Force, Ìfé and others.Every Friday, pop critics for The New York Times weigh in on the week’s most notable new songs and videos. Just want the music? Listen to the Playlist on Spotify here (or find our profile: nytimes). Like what you hear? Let us know at theplaylist@nytimes.com and sign up for our Louder newsletter, a once-a-week blast of our pop music coverage.Radiohead, ‘If You Say the Word’In 2000, Radiohead ripped apart old, pompous Britpop assumptions. With the sessions that yielded the albums “Kid A” and “Amnesiac,” the band followed its most arty, experimental inclinations and looked inward at the same time. “If You Say the Word” is a song that the group completed but shelved, which will appear on its expanded reissue “Kid A Mnesia.” Its sound is still relatively live — a band with a steady drummer going minimalist — with lyrics that contemplate entombment and liberation. JON PARELESEd Sheeran, ‘Shivers’The producer Max Martin may have coined the phrase “melodic math,” but Ed Sheeran absolutely embodies it in his lyrics, music and production. “Shivers” is just packed with pop trigger words — love, heart, fire, kissed, party, car, dance, sunlight, soul, “tear me apart,” “lipstick on my guitar,” “all day and all night,” “do it like that” — backed by a track that pulls in pizzicato strings and flamenco handclaps over a solid four-chord structure. If computers will dance or fall in love, this is their song. PARELESSam Hunt, ‘23’A balmy track about the one who got away, “23” is about how the power of memory is sometimes more than enough. Sung with wistfulness but no malice, Sam Hunt recalls a love who moved on in a different direction, and he sounds almost as soothing remembering their good times together as imagining how her future might have turned out: “I really hope you’re happy now/I’m really glad I knew you when.” JON CARAMANICALisa, ‘Lalisa’The solo debut single from Lisa of Blackpink is politely exuberant and tautly bubbly. Perhaps her group’s most nimble rapper, she sashays her way through this thumping, popping song. It’s an extension of a familiar brand, with a sprinkle of innovation when the track and video nod to Lisa’s Thai heritage. CARAMANICAYebba, ‘Boomerang’​​Yebba (the singer and songwriter Abigail Elizabeth Smith) harks back to vintage-sounding 1960s pop and soul on her debut album, “Dawn.” In “Boomerang,” she sings about an inevitable payback for the man who, she realized too late, would “drag me through hell.” She gathers her rage in a spaghetti-Western track, with distant drums, castanets and orchestral accents; her “whoo-oo-oo-oo” hook whirls like a boomerang. PARELESJazzmeia Horn and Her Noble Force, ‘Where Is Freedom!?’The vocalist and composer Jazzmeia Horn closes her new album, the rousing big-band effort “Dear Love,” with “Where Is Freedom!?,” carrying a message of self-liberation over a groove that could have come off a 1970s soul record. “What does it mean to ascend after your journey begins?/You just might lose all your friends to be free,” she sings defiantly, as the track nears its summit and the horns’ harmonies pool together behind her. GIOVANNI RUSSONELLOSleigh Bells, ‘True Seekers’How does a band built for brash, high-gloss, defiant pop address pandemic times? Brashly and knowingly, summoning its usual muscle and melody — Derek Miller’s walloping drum-machine beats and loud guitars behind Alexis Krauss’s chipper voice — but now, on its new album “Texis,” with lyrics that stare down dread and mortality: “Strip away armor, strip away fear/I think I lost it but here it comes again,” Krauss sings. “I’ll find my way out of the grave.” PARELESÌfé, ‘Fake Blood’The genre-crushing group Ìfé is a revelation. Its new song, “Fake Blood,” is a reminder of the boundless promise of music, collaging Auto-Tuned Yoruba prayer, the steady shakes of a maraca and thumping bass into a meditation on colonialism, police violence and mass shootings. Over clattering hand percussion, deep bass and razor-sharp synth stabs, the group asks, “¿Qué es lo que pasa aquí?” (“What’s going on here?”) Drawing on sounds and styles from across the African diaspora, it is an exercise in divination — a demand to imagine a better future, right here, right now. ISABELIA HERRERAFivio Foreign, ‘Story Time’The early waves of Brooklyn drill were light on storytelling, so Fivio Foreign’s breakout performance on Kanye West’s “Donda” album came as a shock. “Story Time” underscores that his narrative gifts are here to stay. It’s a vivid tale about a young man in jail facing unthinkable choices: “He was a little fish when he jumped into the water/and then he grew into a shark.” CARAMANICATirzah featuring Coby Sey, ‘Hive Mind’Like the neon glow of a below-ground cocktail lounge, Tirzah’s “Hive Mind” flickers into cool tranquillity. A kick drum thumps under oblique, dog-bark synths. Tirzah and the vocalist Coby Sey offer a serene, call-and-response conversation: “But who we were/Do we see things through?” By the song’s end, the question is seemingly left unanswered. The effect is a bit haunting and a bit loose, and all the more hypnotic. HERRERASt. Etienne, ‘Pond House’Saint Etienne, which arrived in the 1990s as a suave, optimistic, crate-digging corollary of trip-hop, is downright somber on its album “I’ve Been Trying to Tell You,” billed as music for the film of the same name. “Pond House” meditates in a wide-open soundscape, with a vocal sample from Natalie Imbruglia’s “Beauty on the Fire” — “Here it comes again/Cannot outrun my desire” — hovering above a thudding reggae beat and bass line, as percussion and sea gull sounds open out the horizon. PARELESAakash Mittal, ‘Nocturne III’Visiting Kolkata, India, years ago, the saxophonist Aakash Mittal became inspired by the throbbing energy and lively soundscape of night in that crowded city, and endeavored to write music that captured the feeling. He ended up living there for the better part of two years, and came away with a book of compositions that he referred to as his “nocturnes.” On “Nocturne III,” he was specifically thinking of the way drivers use their car horns — freely, as a form of chattery communication — while drawing from the Carnatic raga of Bageshri. Mittal and his trio (the guitarist Miles Okazaki and the mrudangam drummer Rajna Swaminathan) play in unison, repeating an increasingly urgent rhythm at one pitch before jumping to another, like different cars stuck in a jam. RUSSONELLOCircuit des Yeux, ‘Sculpting the Exodus’Haley Fohr, the composer and singer who records as Circuit des Yeux, brings operatic drama to a sense of loss in “Sculpting the Exodus” from her album due Oct. 22, “-io.” It’s an elegy that begins with a modest, tolling harpsichord motif and swells to an overwhelming orchestral peak in a swirl of ghostly voices, as Fohr clings to a kind of memorial, singing, “The signal goes on repeating.” PARELESSarah Davachi, ‘Abeyant’“Abeyant,” a new work from the experimental luminary Sarah Davachi, is deeply reverent of time. The song is simple but potent: For seven minutes, the fuzz of tape hovers under subdued piano keys and synths, repeating, suspending and lulling melody into a kind of extended, decomposed aria. This is the kind of music that demands repeat listens, urging us to listen closely, deeply and intimately to what might appear to be just texture, but contains the promise of deep contemplation under the surface. HERRERA More

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    J Balvin Attempts to Reintroduce Himself on ‘Jose’

    The Colombian star skips innovation and presents an impressionistic inventory of the sounds that established him as a global force on his sixth studio album.If there is one figure in pop music who has perfected the language of feel-good cultural affirmation, it is J Balvin. For over a decade, the 36-year-old Colombian star has claimed he is on a mission to “change the perception of Latinos in music,” using his rainbow aesthetics, smooth reggaeton textures and radio-ready trap hits as ammunition.There have been plenty of milestones, including “Mi Gente” and “I Like It”: his chart-crushing collaborations with Willy William and Beyoncé, and Bad Bunny and Cardi B. Both tracks have become flash points for jejune narratives about “booming” Latino cultural representation: a tale that flattens differences among people of distinct races, languages and countries — and suggests this music is influential only when the Anglo mainstream is paying attention.There was his performance at Coachella 2019, when Balvin became the first reggaeton artist to play the festival’s main stage. There are his cartoonish visuals, leopard-print hairstyles and flowery album covers designed by the Japanese artist Takashi Murakami. And there are his ad-libs — “J Balvin, man,” “Leggo” and “Latino gang!” — signature catchphrases that have become so trite, they’re essentially begging for meme-ification.“Jose,” his sixth studio album, arrives at a moment when Balvin has finally established himself as a global celebrity. The record considers what is possible when a pop idol, especially one from Latin America, no longer needs to prove himself.At the end of “Jose,” Balvin takes a true gamble. For what may be the first time in his career, he gets deeply personal.So, allow J Balvin to reintroduce himself. “Jose,” Balvin’s first name, is a 24-track behemoth that follows in the vein of other playlists-as-albums — the kind of project intended to dominate streaming platforms, like the recent supersized releases from Kanye West and Drake. But the album struggles to truly innovate: “Jose” is an itinerant, unfocused effort that offers an impressionistic inventory of the sounds that have established him as a force: pop-reggaeton, trap and EDM.The majority of the album (about 13 of its tracks) — like “Bebé Que Bien Te Ves,” “Lo Que Dios Quiera” and “Fantasías” — falls firmly within the sphere of ultrapolished, creamy popetón. It is an unimaginative formula, and one that Balvin has mastered: blend a lilting dembow beat, a candy-coated melody and lyrics about the gushy soap opera of a dance-floor courtship or a sexual fantasy for maximum streams. Elsewhere, Balvin returns to Top 40 trap, another style he’s known for: On “Billetes de 100,” featuring the Puerto Rican star Myke Towers, Balvin offers a self-mythologizing reminder that he can actually rap. “In da Getto,” a resort-ready EDM track produced by Skrillex, elaborates on yet another sound that has helped catapult Balvin to international stardom.Some songs aim for novelty. The opener, “F40,” is a self-assured blast of reggaeton bombast that shifts tempos, slowing to an irresistible, carnal crawl. And “Perra,” a collaboration with Tokischa, is an audacious, X-rated venture into dembow, a street sound born in the barrios of the Dominican Republic that has recently caught the attention of the wider Latin music industry, despite its longtime grasp on popular music in the Caribbean country.It is only in the last third of “Jose” that Balvin takes a true gamble: For what may be the first time in his career, he gets vulnerable and deeply personal. “7 de Mayo,” named for Balvin’s birthday, is a chronicle of his rise from the streets of Medellín to eminence, featuring spoken samples of his mother, Alba, and an awards-show thank you from the reggaeton forefather Daddy Yankee. “In a barrio in the middle of Medallo, this one was born/With sweat on my forehead/Calluses on my hands,” Balvin reminisces in Spanish. While the intimacy is new for Balvin, the song follows the formula of hip-hop origin stories too closely (nearly mimicking Jay-Z’s “December 4th”). It feels like Balvin is being forced to complete a tedious homework assignment, rather than reflecting earnestly on his personal hardships.“Querido Rio,” a soft guitar ballad dedicated to his newborn son with echoes of Eric Clapton’s “Tears in Heaven,” similarly falls flat. Its shallow lyrics and syrupy delivery land with cloying sentimentality: “I don’t just want to be your father/I also want to be your best friend,” Balvin croons in Spanish.For an artist who paints himself as pathbreaking, “Jose” feels remarkably safe. At this point, Balvin does have the power to nuke expectations — those of his own career trajectory, his imagined community and the genres he operates within. Instead, “Jose” colors inside the lines, safeguarding Balvin’s reign by reveling in the familiar.J Balvin“Jose”(Universal Music Latino) More

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    On 'Certified Lover Boy,' Drake Seeks an Enemy Besides Himself

    His new album “Certified Lover Boy” is full of familiar anxieties and sounds, and barbed words for Kanye West, a mentor turned nemesis.At this point in Drake’s career, there are songs about the throne, and songs about the bed. Each milieu comes with a price. The first is about hard power: Remaining at the top means outmaneuvering enemies, building up an invulnerable enterprise. The other, in Drake’s hands at least, is about soft power — most often, the path to conquest is through humility, and sometimes awe. Rarely do the two modes meet.Which is what makes the concluding verse of “Race My Mind,” from Drake’s new album “Certified Lover Boy,” such a jolt. In the first half of the song, he’s singing, but his affection is starting to curdle; it’s a serenade to a woman who’s listening to other things. Midway through, the song shifts away from sweet plea to indignation, and Drake turns to rapping.He sounds frustrated, dismissive, a little anxious: “Don’t you dare hit me back with no ‘k, sure’/Soon as I tell you that you the one I would wait for/You too saucy, too flossy, you moved in and moved off me.” The woman he’s craving is spending time with lesser competitors, and it’s scrambling Drake’s two vectors of control: “Know who you be around, I know that they teaming up/Telling you you better off leaving me in the dust.”It’s a fevered rush of affront, and by far the most alert Drake sounds on “Certified Lover Boy,” his sixth studio album, and first in three years. Historically, his approaches have been hard to argue with — he has fundamentally rewritten the template for pop music over the last decade. But on “Certified Lover Boy” they have been polished smooth, become maybe a little shopworn. This album is better in the dark. Better in the car. It demonstrates how sonically rigorous even the most casual, tossed-off Drake songs are. But its storytelling doesn’t always hold up to strict scrutiny.This is particularly true in the songs about women: the silly “Girls Want Girls” with Lil Baby, “Get Along Better” with Ty Dolla Sign, the lightly grim “___ Fans.” Rather, what really gets Drake steaming on this album are naysayers and adversaries, especially evident in the 11th-hour rhymes about Kanye West, with whom Drake has been lately — and historically, and forevermore — locked in a tangle. (More on these Oedipal shenanigans later.) “Certified Lover Boy” will make its debut at No. 1 next week with the biggest opening-week numbers for any album this year, replacing West’s “Donda,” which just did the same.Throughout his career, Drake’s nimbleness has made him one of pop’s most consistently inventive stars, willing to absorb and reinterpret any number of regional and global styles. There are sonic bright spots when he nods to Houston (the OG Ron C intro on “TSU” and the sample of Bun B’s “Get Throwed” on “N 2 Deep”) and Memphis (the sampled Project Pat verse on “Knife Talk,” its elastically chewy flow pattern ably mimicked by 21 Savage), both long-running fonts of inspiration. And sometimes Drake calls back to older versions of himself — the piano motifs at the beginning and end of “The Remorse,” the album closer, directly nod to “Marvin’s Room,” the ne plus ultra of Drake’s magnetic toxicity.But “Certified Lover Boy” is his least musically imaginative album, the one where he pushes himself the least in terms of method and pattern. Apart from the lite Afrobeats number “Fountains,” with the feathery Nigerian singer Tems, most songs here hew to the familiar narcotic synths and claustrophobic samples that underlie much of his music. This album might mark something like the beginning of the end of the Drake era, except that the Drake era is simply all of pop music now, and his innovations have become the work of, well, everyone else.Drake is aware of this, of course — no one both performs, and watches himself perform, with the same intensity. Some of this album’s sharpest lines are about how Drake, the entity, functions out in the rest of the world. “Under a picture lives some of the greatest quotes from me,” he raps on “Champagne Poetry,” about your Instagram captions. “I apologize for my absence, I know I left you without a name to drop/I don’t know how I expected you to get your clout up and get your money up,” he taunts on “Papi’s Home.”But also Drake is the primary engineer — his image is not happenstance. Which is why the video for “Way 2 Sexy” (which samples Right Said Fred) is designed for memes, though it feels halfhearted. And his deep-sigh line about being a lesbian on “Girls Want Girls” is aimed not at the progressives who have lambasted it, but those in search of a cheap wink.The way Drake steadily manicures his public image couldn’t stand in more stark contrast to how West manages his, and that’s the primary reason the current tension between them feels so asymmetric. West’s lashings — including leaking Drake’s alleged home address — have been primal, broadsides against an impertinent child. But Drake is a father, too, and there’s been something chillier and more strategic about how he’s handled the recent back and forth. “Give that address to your driver, make it your destination/’Stead of just a post out of desperation,” he raps on “7am on Bridle Path,” a lightly deflated but acutely barbed accounting of learning to fall out of love with your mentor.The day after “Certified Lover Boy” was released, Drake leaked “Life of the Party,” an unheard song by West that included some ranting lines aimed at Drake. But the song, which features a majestic verse from the rarely heard Andre 3000, was something approaching spectacular, and also profoundly emotional — in trying to paint his nemesis as hubristic, Drake instead painted him as vulnerable, the good kind.The truth is that this isn’t really a battle, at least not one fellow artists feel compelled to take sides in — several appear on both “Donda” and “Certified Lover Boy.” And that’s not the only thing these two albums have in common: they’re summary statements of a once forward-thinking but now widely accepted worldview, not wild reinventions. Perhaps bored with battling themselves, the two superstars have turned to battling each other. But that won’t heal what’s within.Drake“Certified Lover Boy”(Republic) More

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    Miss the Old Kanye? Try the New Kanye.

    Kanye West’s 10th album, “Donda,” just had the biggest opening week of the year (though that mark is about to be eclipsed by Drake’s “Certified Lover Boy”). The success of “Donda” on the Billboard chart and on streaming services wasn’t guaranteed, given how West has receded from the center of hip-hop in recent years. But with an album rollout that grew increasingly rococo over several weeks, he displayed his true gift for garnering attention.Which, as it happens, isn’t much different from his old methods. Each new microgeneration is shocked anew by West’s antics, but since the beginning of his career, he has been dreaming big, speaking loudly, courting controversy and channeling all of that into music.On this week’s Popcast, a conversation about how West has remained steadfast in his roller-coaster approach to celebrity, and how perhaps the primary difference between West’s agitations 15 years ago and today is the financial power he is able to wield in the service of his goals.Guests:Datwon Thomas, the editor in chief of VibeJustin Charity, a staff writer at The Ringer and co-host of the “Sound Only” podcast More

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    Kanye West’s ‘Donda’ Is No. 1, but Drake Waits in the Wings

    The total for “Donda” includes 357 million streams in the United States, the most in a week so far this year.Kanye West’s long-delayed new album, “Donda,” starts at No. 1 on Billboard’s new chart with the biggest opening of the year so far. But its reign at the top may be brief, with Drake’s latest LP lining up huge numbers for next week.“Donda,” West’s 10th solo studio album (and his 10th title overall to reach the top, including “Watch the Throne,” his 2011 album with Jay-Z), had the equivalent of 309,000 sales in the United States in its first week out, more than any other album in 2021, according to MRC Data, Billboard’s tracking arm. (Its closest competitor, Olivia Rodrigo’s “Sour,” racked up 295,000 in May.) The total for “Donda” includes 357 million streams, a weekly record for the year, and 37,000 copies sold as a complete package.According to West’s label, Def Jam, the album has reached No. 1 in 11 countries and had more than 775 million streams around the world. The label even broke down those streams by outlet: 442 million on Spotify and 242 million on Apple Music, which would mean those services accounted for about 88 percent of all opening-week streams for the album.Teased for more than a year — including at three stadium-size listening events in recent weeks, which were livestreamed by Apple Music — the 27-track “Donda” was finally released on Aug. 29, a Sunday. Since albums usually come out on a Friday, that gave “Donda” just five days of public availability before Billboard’s accounting week ended.Its time at No. 1 may be brief. In a classic monster-movie clash, “Donda” was released just days before Drake’s “Certified Lover Boy,” another long-anticipated LP hyped for months. Last week, “Donda” broke daily streaming records at Apple and Spotify, but then “Certified Lover Boy” quickly broke them again.Also this week, Halsey’s latest album, “If I Can’t Have Love, I Want Power” — made with Trent Reznor and Atticus Ross of Nine Inch Nails — opens at No. 2 with the equivalent of 98,000 sales, including 35 million streams and 70,500 copies sold as a complete package.Rodrigo’s “Sour” is No. 3, Doja Cat’s “Planet Her” is No. 4 and the Kid Laroi’s “____ Love” is No. 5. More

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    Drake et Kanye West, géants du rap plus rivaux que jamais

    Leurs nouveaux albums ‘‘Certified Lover Boy’’ et ‘‘Donda’’, blockbusters potentiels qui viennent de sortir à cinq jours d’intervalle, relancent la vive rivalité entre les deux géants du rap.The New York Times traduit en français une sélection de ses meilleurs articles. Retrouvez-les ici.Depuis plus de dix ans, Drake et Kanye West se livrent un duel à fleurets non mouchetés au sommet du hip-hop — collaborateurs occasionnels, rivaux amicaux puis concurrents acharnés, quand ce n’est pas les trois à la fois.Pourtant, rarement les destins musicaux de ces deux stars générationnelles n’ont été si étroitement liés que cette semaine. À cinq jours seulement d’intervalle, leurs nouveaux albums très attendus et longtemps repoussés viennent de sortir. Avec toutefois des stratégies de lancement très différentes.‘‘Certified Lover Boy”, sixième album studio de Drake, est paru vendredi peu avant une heure du matin après presque un an de teasing, de singles promotionnels et de faux départs. Le disque — dont la sortie prévue en janvier avait été évoquée indirectement dès 2019 — compte 21 titres et une batterie d’invités prestigieux tels Jay-Z, Travis Scott, Lil Baby, Future, Young Thug, Rick Ross et Lil Wayne.Le dixième album de Kanye West, ‘‘Donda’’, est sorti 5 jours plus tôt, avec davantage de couacs, ce qui a pour le moins bénéficié à sa médiatisation. Initialement annoncé pour juillet 2020 — puis le 23 juillet, puis le 6 août de cette année -– l’album de 27 titres a été précédé de trois concerts hors-normes tenus dans des stades où West a présenté un travail en cours ; construit une réplique de sa maison d’enfance ; monté un simulacre de cérémonie de mariage avec son ex-épouse Kim Kardashian West ; invité des musiciens controversés comme DaBaby et Marilyn Manson; et refusé de prononcer le moindre mot.‘‘Donda’’ figure sa propre palette de featurings prestigieux, dont The Weeknd, Lil Baby, Pop Smoke et Roddy Ricch. Certains d’entre eux, comme Scott, Jay-Z et Young Thug, apparaissent d’ailleurs sur les deux albums. (Il y a peu de femmes parmi les invités de l’un ou de l’autre.) Leurs listes de titres pleines à craquer — une stratégie devenue courante dans l’industrie musicale pour maximiser les écoutes en streaming — pourraient être des armes clés dans la course aux meilleures ventes que vont se livrer ‘‘Donda’’ et ‘‘Certified Lover Boy’’.Si Kanye West fait des thèmes culturellement sensibles une part importante de sa stratégie marketing, Drake se distingue plutôt par son recours à un sample de R. Kelly dans le morceau “TSU”. “Half on a Baby”, un titre de Kelly de 1998, s’ouvre — dans sa version intégrale, pas celle plus accessible destinée aux radios — sur un prologue au synthétiseur aux sonorités symphoniques. Drake le reprend dans “TSU”, également en guise d’ouverture.Mais Kelly fait face depuis longtemps à des accusations d’abus sexuels, et est actuellement jugé devant le tribunal fédéral de Brooklyn pour racket et violation de la loi Mann interdisant le transport d’une personne au-delà des frontières d’un État à des fins de prostitution. Sur les réseaux sociaux, nombre de voix se sont élevées pour désapprouver sa participation au projet. (John Lennon et Paul McCartney sont également crédités pour ‘‘Michelle’’ des Beatles, repris dans la chanson qui ouvre l’album, ‘‘Champagne Poetry’’.)Kanye West, qui a pris l’habitude de se couvrir le visage en public, a choisi le noir pour la pochette de son album ‘‘Donda’’. Drake, en revanche, a opté pour plus tape-à-l’oeil. ‘‘Certified Lover Boy’’ arbore la reproduction d’un tableau prêt à être décliné en mème, signé de l’artiste britannique Damien Hirst, constitué d’émojis de 12 femmes enceintes de différentes couleurs de peau.Mais si Kanye West a dégainé le premier, ‘‘Donda’’, du nom de la mère décédée du rappeur, n’était pas encore finalisé le matin même de sa sortie, des versions supplémentaires de plusieurs titres étant rajoutées à la liste des morceaux. Sur Instagram, West a accusé sa maison de disques d’avoir ‘‘sorti mon album sans mon approbation’’ et d’avoir initialement bloqué un morceau auquel participaient Marilyn Manson et DaBaby. (‘‘Jail Pt. 2’’ figure les deux artistes et est désormais inclus dans l’album. Def Jam, son label, n’a pas souhaité commenter.) D’autres collaborateurs pressentis pour l’album, dont Chris Brown et Soulja Boy, ont exprimé leur mécontentement devant le résultat final.En dépit de problèmes de planning, de critiques mitigées et de sa sortie inhabituelle un weekend — qui l’a privé de deux jours de ventes et d’écoutes en streaming par rapport à une sortie traditionnelle le vendredi — ‘‘Donda’’ est sur le point de prendre la tête du classement Billboard, avec une des semaines de lancement les plus rentables de l’année. Selon Def Jam, ‘‘Donda’’ a bénéficié de 180 millions écoutes sur les plateformes de streaming au cours des seules premières 24 heures.La pochette de “Certified Lover Boy”, le dernier album de Drake.Au vu de la domination de Drake sur ces plateformes — il a été le premier artiste à atteindre 50 milliards d’écoutes sur Spotify, d’après au moins un décompte — ‘‘Certified Lover Boy’’ est pratiquement assuré de devenir l’une des plus grosses sorties de l’année. Et si les ventes en première semaine de Drake ne seront connues que le 13 septembre — écartant l’éventualité d’un replay du face-à-face de 2007 entre West et 50 Cent — leurs fans sont impatients de comparer les deux nouvelles œuvres, tant du point de vue artistique que commercial, faisant écho à la longue rivalité que les deux rappeurs viennent de raviver. (Leurs maisons de disques respectives partagent une même société mère, Universal Music.)Drake a paru ironiser sur l’âge de West dans un titre de Trippie Redd où il avait un featuring le mois dernier — Drake a 34 ans, West dix de plus. Kanye West a répliqué en mettant en ligne un échange de SMS dans lequel il écrit : ‘‘Tu ne t’en remettras jamais. Je te le promets’’, accompagné d’une photo de Joaquin Phoenix en Joker. (West a également posté une capture d’écran de ce qui semble être l’adresse de Drake à Toronto, avant de la retirer. Drake a riposté, semble-t-il, avec plusieurs photos de lui en train de rire.)Vendredi, les auditeurs ont rapidement remarqué ce qui semble être un message de Drake à Kanye West. ‘‘Donne cette adresse à ton chauffeur, fais-en ta destination/Au lieu d’un simple post désespéré’’, rappe-t-il sur le morceau ‘‘7am on Bridle Path’’.Les défis lancés par titres et réseaux sociaux interposés relancent un long cycle de provocations mesquines directes et indirectes: leur relation s’est envenimée de manière semble-t-il irrémédiable suite à une querelle musicale entre Drake et Pusha-T, un protégé de Kanye West, en 2018.Depuis lors, les deux artistes ont pris des chemins séparés, même si les chamailleries continuent parfois en ligne ou par albums interposés. Kanye West a soutenu l’ancien président Donald J. Trump, s’est lancé dans une course malheureuse à l’élection présidentielle et s’est tourné vers le gospel avec ‘‘Jesus Is King”, un album sur le thème chrétien sorti en octobre 2019. Il s’est engagé à ne plus jurer dans ses titres — promesse tenue sur ‘‘Donda’’, y compris pour ses invités.Drake, quant à lui, a sorti des titres à flux régulier, même si ses apparitions se font plus rares. Au printemps 2020, après le single ‘‘Toosie Slide’’, qui a atteint la deuxième place du Billboard Hot 100, le rappeur a publié une mixtape imprévue, ‘‘Dark Lane Demo Tapes’’, compilation de titres qui avaient fuité en ligne. Il a promis de sortir un album studio cet été-là , et un premier single, ‘‘Laugh Now Cry Later’’, s’est classé numéro 2 en août. L’album n’est pas arrivé, mais un maxi de trois titres intitulé ‘‘Scary Hours 2’’, est sorti en mars, dont un des singles se classe numéro 1 (‘‘What’s Next’’).Après des mois d’allusions énigmatiques quant au statut de l’album, alors que l’été touchait à sa fin et que les deux mastodontes du rap refaisaient surface, une confrontation avec Kanye West paraissait devenir inévitable. Alors que Kany West était en tournée avec ‘‘Donda’’, toujours en cours de réalisation, Drake, lors de l’émission ‘‘SportsCenter’’ sur la chaîne ESPN, a sorti un clip bricolé et non conventionnel dans lequel il semblait annoncer une date de sortie le 3 septembre.Et sur un titre de Trippie Redd intitulé ‘‘Betrayal’’, le rappeur clamait que le tapage autour du ‘‘Donda’’ de Kanye West n’affecterait pas la date de sortie définitive de son propre album. Cette fois-ci, rappait Drake: ‘‘C’est gravé dans le marbre’’. More

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    Drake's 'Certified Lover Boy' Arrives, as Chart Battle With Kanye West Continues

    The rappers’ anticipated albums, “Certified Lover Boy” and “Donda” — both potential streaming blockbusters — arrived within five days of each other, with very different rollouts.For more than a decade, Drake and Kanye West have been locked in a dialogue at the top of the hip-hop heap — occasional collaborators turned friendly competitors turned bitter rivals, and sometimes all three at once.Yet rarely have the two generation-defining stars so closely intertwined their musical fates as this week, when they released highly anticipated, long-delayed albums within five days of each other, with very different rollout strategies.“Certified Lover Boy,” Drake’s sixth studio album, came out just before 1 a.m. Eastern time on Friday, the culmination of nearly a year of teases, promotional singles and false starts. The album — which had been scheduled for release in January but was mentioned obliquely as early as 2019 — features 21 tracks and a huge complement of guest stars, including Jay-Z, Travis Scott, Lil Baby, Future, Young Thug, Rick Ross and Lil Wayne.West’s 10th album, “Donda,” arrived on Sunday with considerably more friction, which may have only fed its hype. Originally slated for July 2020 — and then July 23 of this year, then Aug. 6 — the 27-track LP came in the wake of three stadium-size listening events, during which West played the work-in-progress; built a replica of his childhood home; staged a mock wedding ceremony with his estranged wife, Kim Kardashian West; welcomed polarizing guests like DaBaby and Marilyn Manson; and declined to speak a word.“Donda” has its own deep bench of superstar guests, including the Weeknd, Lil Baby, Pop Smoke and Roddy Ricch. A handful, like Scott, Jay-Z and Young Thug, appear on both LPs. (Few women appear on either release.) Their stuffed track lists have become a standard industry strategy to maximize streams, and may be a key weapon in the chart contest between “Donda” and “Certified Lover Boy.”While pushing cultural buttons was a significant part of West’s release strategy, Drake invited some scrutiny too, by sampling R. Kelly in his new track “TSU.” Kelly’s “Half on a Baby” (1998) — in its full version, not the more easily accessible radio edit — has a symphonic-sounding synthesizer preamble. Drake used that for “TSU,” also for an introductory segment.Kelly, who has long faced accusations of sexual abuse, is currently on trial in Federal District Court in Brooklyn for racketeering and violating the Mann Act, which prohibits transporting anyone across state lines for prostitution, and many people on social media took offense. (John Lennon and Paul McCartney also have a credit, for the Beatles’ “Michelle,” which is used in the album’s opening track, “Champagne Poetry.”)West, who has taken to covering his face in public, opted for a plain black cover for “Donda,” while Drake went splashier. “Certified Lover Boy” uses readily meme-able album art from the British contemporary artist Damien Hirst that depicts emojis of 12 pregnant women of various skin tones.But even as West struck first, “Donda,” named for the rapper’s late mother, was still being updated the morning of its release, with additional versions of multiple songs added to the track list. West claimed on Instagram that his record company had “put my album out without my approval” and that it had initially blocked a track featuring Manson and DaBaby. (“Jail Pt. 2,” with appearances by both, is now included on the album. Def Jam, his label, declined to comment.) Additional collaborators slated to be on the album, including Chris Brown and Soulja Boy, expressed their own discontent with the finished product.Yet even amid the scheduling bumps, mixed reviews and nontraditional weekend release — which left West two fewer days of sales and streams than a standard Friday drop — “Donda” is on pace to debut at No. 1 on the Billboard chart with one of the biggest opening weeks of the year. According to Def Jam, “Donda” had 180 million streams in its first 24 hours.The cover of Drake’s “Certified Lover Boy.”Based on Drake’s streaming dominance — he was the first artist to hit 50 billion streams on Spotify, by at least one count — “Certified Lover Boy” is all but certain to reign as one of the year’s biggest releases. And although Drake’s first-week sales will not be finalized until Sept. 13, precluding a direct repeat of the West vs. 50 Cent chart face-off of 2007, fans have been eager to compare the two new works, commercially and artistically, in line with the pair’s latest stoking of their own long-simmering rivalry. (The rappers’ record labels share a parent company in Universal Music Group.)After Drake appeared to poke fun at West’s age on a guest verse for a Trippie Redd track last month — Drake is 34 and West a decade older — West posted a text exchange online in which he wrote, “You will never recover. I promise you,” and included an image of Joaquin Phoenix as the Joker. (West also uploaded a screenshot of what appeared to be Drake’s Toronto address before deleting it. Drake seemed to respond with multiple photos of himself laughing.)Listeners on Friday were quick to notice Drake’s apparent ripostes to West. “Give that address to your driver, make it your destination/’Stead of just a post out of desperation,” he raps on the track “7am on Bridle Path.”The digs, in song and on social media, continued a pattern of petty slights, direct and indirect, between the two that dates back years, with the relationship having seemingly curdled irrevocably around Drake’s musical beef with Pusha-T, a West affiliate, in 2018.In the years since, the artists’ paths diverged, even as they occasionally butted heads online and on record. West embraced former President Donald J. Trump, embarked on an ill-fated run for president and turned toward gospel, releasing a Christian-themed album, “Jesus Is King,” in October 2019. He vowed to stop cursing in his music, a promise he upheld on “Donda,” even censoring his guests.Drake, meanwhile, released a steady stream of music even as he made himself more scarce. In the spring of 2020, the rapper followed the single “Toosie Slide,” which reached No. 1 on the Billboard Hot 100, with a surprise mixtape, “Dark Lane Demo Tapes,” featuring songs that had leaked online. He promised a studio album that summer, and the would-be lead single, “Laugh Now Cry Later,” hit No. 2 in August. But the album never came; another holdover, the three-song EP “Scary Hours 2,” followed in March and resulted in another No. 1 single (“What’s Next”).After months of only cryptic updates on the album’s status, a collision course with West began to seem inevitable as the summer wound down and the two A-list rappers resurfaced. As West toured a still-in-progress “Donda,” Drake appeared to stake a claim to a Sept. 3 release date late last month with a lo-fi, guerrilla-looking ad that cut in during an ESPN “SportsCenter” broadcast.And on a Trippie Redd track titled “Betrayal,” the rapper indicated that the hubbub surrounding West’s “Donda” would not affect his final release date. This time, Drake rapped, “it’s set in stone.” More