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    Emmy Viewership Rises to 6.9 Million Viewers

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    The uptick puts the Emmys among the award shows, such as the Oscars, that have had audience gains in the past few years.For the first time in three years, viewership for the Emmy Awards has gone in an upward direction.The Emmys drew an audience of 6.9 million on ABC on Sunday night, according to Nielsen, a healthy increase following a strike-delayed ceremony in January that drew a low of just over 4 million viewers.The ratings increase finally follows a trend of other award shows, such as the Oscars and Grammys, which have had viewership gains over the past few years. And it also stops the bleeding for an event that was dangerously approaching the low ratings of the Tony Awards.Even with the increase, the Emmys has lost a substantial amount of its audience in recent years. As recently as 2018, the event regularly drew more than 10 million people.Sunday’s telecast had some advantages over the last show. The January ceremony ran head-to-head against an N.F.L. playoff game, and was on the tail end of a frenetic stretch of award shows that included the Golden Globes and the Critics Choice Awards. Sunday’s show was back in the Emmys’ traditional mid-September slot that viewers have come to expect.The Emmys has long had the unfortunate — but accurate — reputation of being numbingly predictable. Indeed, in recent years, voters have tended to shower the same show (“Schitt’s Creek,” “The White Lotus,” “Ted Lasso,” “Succession”) with award after award. But on Sunday, there was an unusual turn of events: There were numerous upsets.“The Bear” won four Emmys on Sunday but, in a big surprise, “Hacks” won best comedy. Voters gave “Shogun” best drama honors, but also delivered unexpected wins to shows like “Slow Horses” and “The Morning Show.” “Baby Reindeer” took best limited series, but “True Detective,” “Fargo” and “Ripley” also had wins on Sunday.Reviews for the telecast, which was hosted by the father-and-son duo of Eugene and Dan Levy, were decidedly mixed. The Los Angeles Times described the telecast as “casually interesting” while Variety called it “humdrum” and Rolling Stone said it was “blah.” More

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      Jamie Kellner, TV Executive Who Started Fox and WB, Dies at 77

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      With an emphasis on younger viewers, he established the networks as serious rivals to ABC, CBS and NBC, which had ruled television for nearly 40 years.Jamie Kellner, a media executive who helped build Fox Broadcasting into a thriving television network with shows such as “Beverly Hills, 90210” and “The Simpsons” — and who went on to create the WB network, known for the angsty “Dawson’s Creek” and “Buffy the Vampire Slayer” — died on June 21 at his home in Montecito, Calif., near Santa Barbara. He was 77.The cause was cancer, said Brad Turell, a family spokesman.Mr. Kellner was one of the most successful television executives of his generation, whose knack for capturing young viewers — first men at Fox, then women at WB — lured viewers away from the Big Three networks that had ruled television for nearly 40 years.Mr. Kellner believed ABC, NBC and CBS were ignoring viewers under 35 and were hamstrung by middle-of-the-road taste. Rupert Murdoch, Fox Inc.’s owner, and Barry Diller, its chairman, recruited Mr. Kellner from the television syndication business in 1986 and installed him as president of the Fox Broadcasting Company.Its aspiration to be the first new TV network since ABC in 1948 was broadly derided. But from the debut in 1987 of its first series, the lowbrow family sitcom “Married … With Children,” which was shown on six Murdoch-owned stations and a string of independent ones that Mr. Kellner helped stitch together, the new network began stealing the Big Three’s audience.By 1992, with shows like “Melrose Place,” about the social lives of 20-somethings, Fox was No. 1 with viewers 18 to 34. “We don’t really need anyone over 50 years of age to succeed with our business plan,” Mr. Kellner told The New York Times.He resigned in 1993 after seven years at Fox. By then, Mr. Diller had left, and Mr. Kellner and Mr. Murdoch had clashed over Mr. Murdoch’s desire to pivot to older viewers and more mainstream shows.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      HBO Could Use a Hit and ‘House of the Dragon’ Could be the Answer

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      The network has hit an unusually fallow period. Executives hope “House of the Dragon,” which returns Sunday, could be the start of a new winning streak.The dragons are back. And not a moment too soon.On Sunday, “House of the Dragon,” the “Game of Thrones” prequel series, will return to HBO for its second season. The show became a bona fide hit in its first season, in 2022, and helped kick off a torrid winning streak for the network that included the beloved sophomore season of “The White Lotus”; the premiere of a new hit, “The Last of Us”; and the decorated final season of “Succession.”But over the past year, HBO has encountered a fallow stretch — unusual for America’s pre-eminent premium television network.There have been disappointments (the music drama “The Idol” and the Kate Winslet-starring limited series “The Regime,” for instance), and delayed premieres because of the double Hollywood strikes last year. According to one widely used industry metric, Max, the 13-month-old streaming service that houses HBO’s shows, has plateaued during that time. One high-ranking executive at Warner Bros. Discovery, HBO’s parent company, chalked up Max’s slow start to “probably the lightest content slate we’ve ever had.”HBO’s one-year slowdown could be underscored when Emmy nominations arrive next month, usually a cause for celebration for the network. But in contrast to previous years, shows from HBO and Max will not be favorites in some of the major categories, including drama, a category that HBO dominated at the most recent Emmys.According to some award forecasters, HBO could finish third among networks in total nominations, which would be its lowest ranking since 1996. HBO executives acknowledged that they were anticipating reduced award recognition this year. But they said they were looking to the months ahead, starting with this weekend.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      “The Interview”: Ted Sarandos’s Plan to Get You to Binge Even More Netflix

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      If you’re anything like me, you probably spent some large portion of this week sitting on your couch watching Netflix. I love rom-coms — my latest obsession is a Turkish series called “Thank You, Next” — and the more rom-coms I watch, the more of them Netflix feeds to me. Maybe you’ve had this experience with sports documentaries, or thrillers, or biopics. It’s something we’ve all gotten used to. Which means, as I’m pressing play on whatever comes up next, I’m not really thinking about the people who are deciding what I’m consuming. And that’s why I wanted to talk to Ted Sarandos.Listen to the Conversation With Ted SarandosNetflix won the streaming battle, but the war for your attention isn’t over.Sarandos, 59, has been at Netflix for 24 years, nearly as long as Reed Hastings, one of the company’s two founders. He is now co-chief executive and is in charge of Netflix’s creative output. He oversaw the company’s early expansion into streaming and pioneered the binge watch. Under him, Netflix developed that powerful algorithm that knows just what to serve up next. He was also the guy who greenlit Netflix’s early original productions, like “House of Cards,” making Netflix into a studio, not just a platform. And he has led the company as it has ventured into reality TV, prestige film and live entertainment — including a just-announced deal to broadcast some of the N.F.L.’s Christmas Day games.Sarandos seems to be very good at giving us more of what we want. And after a crackdown on password-sharing (which Sarandos tells me is still in progress), his company has come out on top in the crowded streaming wars (if you set aside YouTube, which Sarandos does not). That doesn’t mean everything is rosy all the time now — the company has had several rounds of layoffs in the past few years — but Sarandos, along with his co-chief executive, Greg Peters, has put Netflix in a dominant position. Has this been good for us? Or for culture? When we talked recently, with viral clips of Netflix’s Tom Brady roast flying all over the internet, I asked him.You have an unusual background for a Hollywood or tech C.E.O. I would agree with that assessment. My parents had four kids in their 20s. So these were kids raising kids really. Our house was always chaos. And my only escape from that chaos was that little box. I watched a lot of television. Most of my upbringing, we never had all the utilities on at the same time. So the gas would be cut off, and then the phone would be cut off, and the electric, but never all simultaneously. But for some reason we had a VCR. And total happenstance, the second video store in the state of Arizona opened up two blocks from my house.Do you remember the first thing you ever checked out in the video store? Yeah, it was a filmed version of the Willie Nelson Fourth of July picnic. [Laughs.] More

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      Netflix and the N.F.L. Sign a Three-Season Deal

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      Football joins pro wrestling and comedy specials in an expansion of the streaming service’s live offerings, a key step in the company’s overall live TV strategy.Netflix is no longer simply in the “sports-adjacent” business. On Wednesday, the streaming giant announced a three-season deal with the National Football League that will include showing two Christmas Day games on its service this year. It’s the first time Netflix has become partners with a major sports league, and it likely won’t be the last.The move follows Netflix’s increasingly aggressive push into the business of live events. In the past two weeks, “The Roast of Tom Brady” was its most-watched English-language TV show; a quirky six-day John Mulaney talk show went viral as part of the Netflix Is a Joke live comedy festival in Los Angeles; and the stand-up special “Katt Williams: Woke Foke” was viewed 4.3 million times.“Last year, we decided to take a big bet on live — tapping into massive fandoms across comedy, reality TV, sports and more,” Bela Bejaria, Netflix’s chief content officer, said in a statement. “There are no live annual events, sports or otherwise, that compare with the audiences N.F.L. football attracts.”The two Christmas games will pit the Houston Texans against the visiting Baltimore Ravens and the Pittsburgh Steelers against the visiting Kansas City Chiefs (raising the odds for greater viewership with a potential Taylor Swift sighting).The streaming business has matured in the United States, and though Netflix is the dominant service, it still needs to keep growing. With subscriptions relatively maxed out in America, the growth of other revenue streams has become crucial to the company’s success. Advertising is chief among them.At a time when more people are dropping their traditional cable subscriptions, live sports remain catnip for advertisers because they are one place where audiences are guaranteed in real time. That is especially true for the N.F.L., which remains a ratings juggernaut.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      ‘Gladiators,’ That ’90s Show, Is Back With Extra Muscle in Britain

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      A reboot of “Gladiators,” the musclebound 1990s staple, has attracted millions of viewers in Britain. Is appointment television back?First it was the streamers: the seismic arrival of Netflix, Amazon Prime Video, Apple TV+ and the rest, offering television’s previously captive viewers the chance to watch seemingly whatever they wanted, whenever they wanted. Then TikTok joined YouTube in conclusively shattering what was once a unified small-screen audience into a billion individual fragments.On both sides of the Atlantic, ratings plummeted. Viewers drifted away. Advertising revenue collapsed, and budgets followed. For much of the last decade, it has felt like the traditional television industry has been running up a steeply-inclined treadmill, legs pumping and lungs heaving as the ground moves rapidly beneath its feet.Now, in Britain, a group of bodybuilders, personal trainers and sundry gym rats have stepped unto the breach. Squeezed into tightfitting Lycra costumes, they have been wielding oversized pugil sticks, running around floating scaffolds and chasing only slightly less musclebound members of the public up walls, in front of a cheering crowd.In much the same format that first graced American screens in 1989 and British sets in 1992 — “regular” contestants compete in a variety of outlandish challenges against specialist, intimidating athletes each week — “Gladiators” has, in the year 2024, not only provided the BBC with an invigorating hit, but has also offered the latest sign that so-called “linear television” might be more resilient than previously thought.Even in an instant, on-demand media landscape, the idea that people would sit down to watch something — on a television set, at a scheduled time, with other people in the room — has been regaining some ground.According to the BBC, 9.8 million people have watched the first episode of the British “Gladiators” reboot, which first aired in January. More striking, though, is that the vast majority of those viewers did not see it at their convenience. Instead, the broadcaster says, 6.6 million — 10 percent of the British population — sat down to follow it as it went out.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Ed Mintz, Who Gave Audiences the Chance to Grade Films, Dies at 83

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      With CinemaScore, he broke new ground by building a business based on the opinions of moviegoers rather than critics.Ed Mintz, a mathematician who created an exit polling system for films called CinemaScore, which asks people leaving theaters on opening nights to grade the movies they have just seen — a precursor of the website Rotten Tomatoes, which aggregates and scores critics’ opinions — died on Feb. 6 in Las Vegas. He was 83.His son Harold said the cause of death, in a memory care facility, was vascular dementia.Mr. Mintz, a film buff, was a partner in a computerized billing service for dentists in 1978 when he and his wife, Rona, went to see “The Cheap Detective,” a comedy written by Neil Simon and starring Peter Falk, at a theater in the Westwood section of Los Angeles. They both disliked it, and they felt let down by the critics whose praise had encouraged them to see it.Their disappointment was echoed by at least one other departing moviegoer.“And all of a sudden, some guy said, ‘Is anybody here wondering why they can’t get the opinions of actual moviegoers and publish that? We keep getting critics,’” Mr. Mintz recalled in an interview with The Las Vegas Review-Journal in 2016. “I looked at him and thought, ‘Wow, that’s a great idea.’”That thought percolated until later that year. While attending Yom Kippur services at a synagogue in Los Angeles, he gazed at a donation pledge card. Rather than write with a pen or pencil, which Jews are prohibited from doing on Yom Kippur and the Sabbath, worshipers designated what to give by bending a perforated tab.“I almost jumped out of the chair,” he said. “I thought: ‘Simple. How simple.’”He quickly conceived the CinemaScore ballot card, which he tested by sending employees of his dental business to a few theaters. When the testing phase ended, polling began in 1979, and Mr. Mintz started reporting the results in a syndicated newspaper column.The card and the polling process have changed little since the beginning and create a crowdsourcing alternative to critics’ opinions.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      ‘Barbenheimer,’ and an Early Start, Boost Oscar Ratings to 4-Year High

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      ABC’s telecast of the 96th Academy Awards on Sunday drew 19.5 million viewers, according to Nielsen.The comeback of live event TV continues.ABC’s telecast of the 96th Academy Awards on Sunday drew 19.5 million viewers, hitting a four-year viewership high, according to Nielsen. The live TV audience was up from last year’s 18.8 million, the third consecutive year that Oscar viewership has grown.The ratings report will prompt cheers at ABC and the academy, which bumped the start of the venerable awards ceremony to 7 p.m. Eastern, an hour earlier than usual, in the hopes that more viewers would stick around through the final categories.That approach appeared to pay dividends, as did the numerous nominations for the big box office hits “Barbie” and “Oppenheimer” — a change from recent years when more obscure films dominated the ceremony. Jimmy Kimmel also received warm reviews in his fourth outing as host, leaving him one away from matching another late-night star who moonlighted at the Oscars, Johnny Carson.Nielsen said that Sunday’s Oscars were the most-watched network awards show since February 2020, extending a recent trend where viewer interest has perked up for the kind of mass cultural events that struggled during the pandemic.In February, 16.9 million people watched the Grammy Awards, a 34 percent increase from last year. Viewership of the Golden Globes in January rose 50 percent compared with a year ago. The Super Bowl between the Kansas City Chiefs and the San Francisco 49ers beat ratings records with an audience of 123.7 million. Even ratings for the 2023 Tony Awards, traditionally the least-viewed of the “EGOT” quartet, rose modestly.At Sunday’s Oscars, Billie Eilish sang her pop ballad “What Am I Made For?” and Ryan Gosling delivered a cheeky yet dedicated performance of “I’m Just Ken.” The choreography, which drew on Busby Berkeley films and the Marilyn Monroe musical “Gentlemen Prefer Blondes,” was complemented by a cameo by the thrash-rock guitarist Slash and a bevy of supporting Kens from “Barbie,” including Simu Liu.ABC, which has the broadcast rights to the Oscars through 2028, said that it had sold out its advertising inventory for Sunday’s event. The network did not share prices, but advertising executives said ABC had charged $1.7 million to $2.2 million for a 30-second spot, up slightly from last year. Some of the ads turned up in the broadcast itself, like a plug for Don Julio tequila, in which Guillermo Rodriguez, a Kimmel sidekick, offered the beverage to celebrities in the audience.In 2021, for a stripped-down pandemic Oscars held in a Los Angeles train station, only 10.4 million people tuned in. Viewership rose in 2022 to 16.6 million people, in part because of the bizarre spectacle of Will Smith slapping Chris Rock.Still, there is no question that TV viewing habits have changed. Before 2018, the Oscars telecast had never dropped below 32 million viewers. More

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      $7 Million for 30 Seconds? It’s Worth It at the Super Bowl.

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      In a time of fragmentation, advertising during the game’s broadcast is still a reliable way to boost company revenue and familiarize viewers with a brand.A cat meowing for Hellmann’s mayonnaise, Peyton Manning chucking Bud Light beers to patrons in a bar and Kris Jenner stacking Oreo cookies. They all have one thing in common: Those companies paid seven figures to get their products in front of viewers during this year’s Super Bowl.For the second consecutive year, the average cost of a 30-second ad spot during the Super Bowl was $7 million. Even as many businesses are being more disciplined with the money they have for marketing, and with spending on advertising slowing in recent years, the cost of a Super Bowl ad continues to go up.The reason is simple: There is no opportunity guaranteed to reach more people than the Super Bowl, and the slice of every other pie keeps shrinking.“It’s a throwback in terms of reaching everyone all at once,” said Charles Taylor, a professor of marketing at the Villanova School of Business.In an increasingly fragmented media landscape, the number of opportunities for companies to reach a mass audience through advertising on network television has dwindled. Popular shows have increasingly moved to streaming platforms, along with audiences. More and more, networks find themselves relying on live events, like award shows and sports, to draw viewers.“Live events are still huge for advertisers, and those are the ones that draw the highest attention,” said Frank McGuire, a vice president at Sharethrough, an advertising integration platform.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More