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    Netflix Builds a ‘Squid Game’ Universe as It Awaits a Second Season

    A reality show and a live experience are two ways of keeping the dystopian series in the public eye. Is the original’s bleak message being diluted?On the same soundstage where Bob Barker lorded over “The Price Is Right,” “Squid Game” is coming to life.On Wednesday, Netflix will unveil its latest live experience, based on the dystopian hit show in which desperate South Koreans competed in a brutal contest of simple schoolyard games for a prize of 45.6 billion won (around $38 million). Winners moved closer to the money. Losers died. The live attraction mimics both the popular iconography of the series — the massive piggy bank filled with cash, a giant animatronic doll named Young-hee, the sterile white dormitory — and the childish games.For $30, fans of “Squid Game” will compete in some 70 minutes of play, with moral twists and turns and six group activities, including the schoolyard race Red Light, Green Light and a nonlethal version of the series’ terrifying Glass Bridge challenge, which forced contestants to choose between two clear squares for each step across a bridge. If they chose incorrectly, they descended hundreds of feet to their death.To feel even more like a character on the show, customers can buy a tracksuit for $50 and wear it during the experience. There is also a $100 V.I.P. ticket option: In a nod to the original, you can watch the unfortunate masses compete in the games while you sip cocktails in a swanky lounge.“It’s all the fun without the death,” said Greg Lombardo, Netflix’s head of live experiences.A game called Harvest Festival at Netflix’s live experience, which is scheduled to open to the public on Wednesday.Jenna Schoenefeld for The New York TimesNetflix plans to expand the live experience into other cities, but no additional locations have been confirmed. It’s one of several “Squid Game” adaptations that Netflix has planned in the hope of keeping viewers engaged during the long gap between the show’s first season, which debuted in September 2021, and its second, which is filming in South Korea and will come out next year.One is an unscripted English-language competition show, “Squid Game: The Challenge.” Its first five episodes debuted on Nov. 22, and a second batch became available on Wednesday; the final episode will arrive Wednesday.Also coming soon is a video game in which players will be able to compete with characters from the series. A virtual reality game is already available, and in Brazil, Burger King has been offering “Squid Game”-themed food combos in four cities. (Care for an umbrella-shaped onion ring to go with that shake?)The brand offshoots follow a formula that Netflix has employed successfully for other popular shows, like “Bridgerton” and “Stranger Things.” A “Stranger Things” play that the streaming service helped develop will open in London’s West End on Dec. 14.The expansion of intellectual property like the “Squid Game” brand, however, is getting more scrutiny in Hollywood. In recent years, the closest an entertainment studio could get to a sure thing was a franchise spun from a popular piece of intellectual property: A film begets a sequel begets a theme park ride begets a line of consumer products. Now a certain amount of audience fatigue has set in.Marvel films like “Ant-Man and the Wasp: Quantumania” and “The Marvels” struggled at the box office. The recent Harry Potter spinoff, “Fantastic Beasts: The Secrets of Dumbledore,” and the D.C. Comics film “The Flash” also underperformed. The industry has been forced to ask: What deserves franchise-building attention, and when is it too much?“I’d say in general when you have I.P., if you just do too much of something, that can dilute what it is,” Netflix’s chief content officer, Bela Bajaria, said in an interview. “The other thing we look at is, are you being true to the DNA of the show and why people loved it but expanding that connection?”Losing competitors are marked off at Squid Game: The Trials. Jenna Schoenefeld for The New York TimesThe reasons that Netflix is trying to expand “Squid Game” are obvious. Not only is it the most-watched show on the platform but unsanctioned merchandise from the game, including tracksuits and Young-hee dolls, began selling almost immediately after its debut. Netflix now works with two global partners to meet the demand for the green athletic wear, especially around Halloween.Influencers have also capitalized on the show’s popularity. Last year, the YouTube star MrBeast enlisted 456 contestants to compete for $456,000 by playing tug of war and Red Light, Green Light. The video of the content generated 112 million views in the first five days online.With that kind of interest in an outside version of a real-life “Squid Game,” Netflix decided the time was right to try to capitalize with a reality show of its own, but in English, so as not to confuse audiences.“I was very curious how people would react to those games, the situations, the moral dilemmas,” said Minyoung Kim, Netflix’s head of Asian content, who was responsible for bringing the South Korean show to the service.The contests inspired by “Squid Game,” which is shooting its second season in South Korea, include Red Light, Green Light. Jenna Schoenefeld for The New York TimesStill, some question whether a reality show based on the South Korean filmmaker Hwang Dong-hyuk’s bleak view of his country’s class struggles and the global inequities of modern-day capitalism should exist at all.While “Squid Game: The Challenge” debuted at the top of Netflix’s English-language TV list with 20.1 million views and the original show vaulted back into the Top 10, reviews of the reality series have been scathing. Most criticized the 10-episode season for missing the broader critique of capitalist culture that is at the heart of the nihilistic series.A scene from “Squid Game: The Challenge,” a Netflix reality show, displaying an interim cash prize.NetflixThe show drew 20.1 million views when it premiered.Netflix“I see it obviously as an attempt to expand and monetize a franchise, but it seems particularly absurd given the anticapitalist message of the show,” said Miranda Banks, the chair of Loyola Marymount University’s film, television and media studies department.“‘Squid Game’ was a South Korean series, and it’s inflected with the politics of South Korean culture,” she added. “So part of this is not just a translation of the genre, but it’s also a translation of a nation. And in doing that, it is not surprising — and it’s arguably quite hilarious — that it becomes a pro-capitalist dream fulfilled.”The producers of the reality show are aware of the irony. But they said that by hewing as close to the original as possible — the same number of contestants (456) and a life-changing amount of prize money ($4.56 million) — they felt they could create compelling television despite the lower stakes.The live attraction is just one prong of Netflix’s campaign to expand the “Squid Game” brand.Jenna Schoenefeld for The New York Times“This was a drama that was so much about the fact that people who were eliminated were killed,” the producer Stephen Lambert said. “We were obviously never going to do that, but having such a big prize pot meant that when you were eliminated, your dreams died, and they were really big dreams that people had.”(The filming of the reality show has generated its own drama, with complaints from several contestants about “inhumane” conditions. When asked about the complaints, the producers said in a statement that they “take the welfare of our contestants extremely seriously.”)Still, does allowing fans to play along with a social satire cheapen its integrity?Ms. Banks doesn’t believe so.“I think that you probably have the fans who are there for the social commentary and the drama and the state of the game,” she said. “And then you have the people who love to play games. That might be different age groups. It might be different demographics.”A happy ending to Warships at Squid Game: The Trials. Jenna Schoenefeld for The New York TimesFor Marian Lee, Netflix’s chief marketing officer, the brand offshoots are doing their job — bringing renewed attention to “Squid Game” — yet she acknowledges the risks of creating so many versions that relied on the same source.“We have a hugely popular show that basically captures the cultural zeitgeist, but the doll, all the iconography, is carried through to the unscripted,” she said. “For us as a marketing team, how do you make sure that people understand that this is an unscripted version of that, and not the second season yet? You have to make sure that fans are following along: Oh, this is the unscripted version. Oh, this is the live experience. Oh, Season 2 is coming.“The fandom is there. It’s just making sure that we’re able to create distinct moments for each of those things.” More

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    ‘Squid Game: The Challenge’ Is More Depressing Than the Original

    “Squid Game: The Challenge” keeps the slick design of the dystopian drama but loses the point.Late in the first season of Netflix’s “Squid Game” — two-year-old spoiler alert, I guess — an elaborate, deadly contest among 456 needy contestants is revealed to be an entertainment for the viewing pleasure of a handful of crass, wealthy “VIPs,” who watch the gruesome proceedings wearing golden animal masks.You could look at that situation and see a dramatization of the way a decadent system exploits desperate souls. Or you could look at it and say: All that production effort and they couldn’t monetize the show for a bigger audience?For everyone in the latter group, there is now “Squid Game: The Challenge.” The reality spinoff, whose first five episodes premiered Wednesday on Netflix, keeps the drama’s kaleidoscopic set design, its outfits and many of its competitions. It gets rid of the messy murder business — sort of — along with most of the uncomfortable ideas.What’s left is a beautifully designed but empty game box, a creepy dystopia cosplay, an answer to the question of what happens when you take a darkly pointed TV satire and remove its brains.The worldview of the original “Squid Game,” written and directed by Hwang Dong-hyuk, was as subtle as a gunshot. Debtors, criminals and sundry other last-chancers are recruited by a mysterious organization to compete in scaled-up versions of playground games. One player will win a life-changing sum; the penalty for losing is death.Through the protagonist, Seong Gi-hun (Lee Jung-jae), we confront the question of whether one can survive the game, and by extension a ruthless economic system, and still keep one’s soul. The commentary could be blunt and obvious; “there’s a difference between making reference to something and actually illuminating it,” my colleague Mike Hale wrote. But the show had something to say and said it with style.“The Challenge” keeps the style, with the copycat precision of an A.I. image generator. It opens with a montage of colorful re-created “Squid Game” sets and the singsong of the giant robo-doll that presided over the opening game of Red Light, Green Light.That game opens “The Challenge,” with the full mob of contestants, dressed in familiar green track suits, stop-start racing to a finish line. Those who fail, by moving when they are supposed to be frozen, are eliminated faux-execution-style; tiny squibs explode under their shirts, spattering them with black ink. (Apparently a simulated shooting massacre is tasteful as long as you don’t use red.) They fall “dead,” like war re-enactors. The survivors are brought to a re-creation of the cavernous prison-dorm and burst out in cheers. “Best slumber party ever!” one says.The stakes are real, if not life-or-death. For every player fake-murdered, $10,000 is added to the prize pot, represented as in the drama by a giant piggy bank, up to $4.56 million.The idea of basing a real game on a brutal fake one isn’t inherently bad. (The reports of “inhumane” filming conditions are another matter; Netflix has said that “all appropriate health and safety measures were taken.”) Plenty of great reality shows gamify deadly situations. “Survivor” is a stylized shipwreck. “The Traitors,” from the same studio as “The Challenge,” is essentially a murder mystery.The problem with “The Challenge” is symbolized by those little pops of black “blood.” It’s painfully literal, yet colorless.Between contests, the players stay in a hangar-like dormitory as in the original.Pete Dadds/NetflixIt doesn’t want you to forget for a second that you’re visiting the wonderful world of “Squid Game” — that I.P. is too valuable to abstractify. Besides rebuilding the sets, it tries to reproduce characters from the series, finding contestants to fill the roles of hard villains, doomed softies and sympathetic elders. One group of allies dub themselves the “Gganbu Gang,” using the Korean word for a close friend that was a key term in the series.But “The Challenge” shies away from everything in “Squid Game” that cut to the jugular — in particular, the commentary about how capitalism pits ordinary people in gladiatorial combat. Like a lot of reality shows, it peppers in interviews with players who want to win the prize to support family or achieve dreams. But the competition is cast as opportunity, not exploitation. “The Challenge” does not want to bum you out.Why does it matter? Great games don’t just have good mechanics. They have ideas, like Monopoly, the family rainy-day pastime originally conceived to disseminate Georgist concepts about land use and equity. Reality shows have ideas, too, uplifting or cynical or even satirical. A game’s rules are an expression of values; the kind of play that works in a certain game says something about the kind of behavior that works, or should work, in the world.So if you take a reality competition — even a fictional one — and keep its aesthetics while stripping its foundational ideas, you’re left with, in this case, a well-produced, boring version of “Big Brother.” There’s a lot of generic conflict, a lot of stultifying downtime in the bunk room and way too many characters to try to build investment in.And because “The Challenge” wants to reproduce the look and gameplay of “Squid Game” while staying all in good fun (a producer likened it to a theme-park ride based on a movie), it’s a tonal mess.At times, it offers a bleak view of human nature. Players are disdained for cracking under pressure and one contestant, an early “villain” in the narrative, says, “sympathy, it’s only a weakness.” Other times, it is stickily sentimental and heartwarming. Sometimes the show encourages, or at least allows, cooperation; sometimes it forbids it.“The Challenge” does pull off some exciting set pieces. There’s a wicked twist to set up the pairings in the one-on-one marble game (which was also the dramatic high point of the original series). It even manages to improve on the glass-bridge hopscotch game. (Other events, like a board-game-based replacement for the drama’s tug of war segment, feel interminable.) But even at its best, you’re always conscious of watching an escape-room simulacrum of a famous TV show.And that’s where there is a kind of message in “Squid Game: The Challenge,” if an inadvertent one: It is an object lesson in how entertainment can appropriate any artistic or political statement. There is no dystopia so chilling that, with the right production values, you can’t sell it back to the audience as escapist fun.Since “The Challenge” does depend on being escapist fun, though, it can’t embrace this meta idea either. Maybe the biggest loss in this adaptation is the tension between the players and the competition itself. In the original drama, the game was the ultimate villain, and we saw the hero finally rebel against its shadowy makers.In the reality show, I’d expect no such satisfaction. The only way to win is not to watch. More

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    How ‘Survivor’ and “Amazing Race’ Adapt to Climate Change

    The CBS hit, along with fellow staple “The Amazing Race,” is learning to deal with climate change, globalization and other seismic shifts.Since its premiere in 2000, the hit CBS reality game show “Survivor” has taken place across the globe, with each season set in an exotic island locale: Pulau Tiga in Malaysia, Ko Tarutao in Thailand, Efate in Vanuatu and many, many more.But around a decade ago, the longtime host and executive producer Jeff Probst had an alarming realization. A growing population was making it harder to find remote islands without anybody on them. Extreme weather, including rising heat and more intense storms, was making it more dangerous to film. And burgeoning political unrest was making it more difficult to work with certain governments or in countries that no longer felt safe.“When we started in 2000, there were lots of places in the world we could go,” Probst said last week in a phone interview. “But over the years, starting in about 2012, 2013, it became clear that we were running out of places to shoot.”Both “Survivor” and its sister series, the globe-trotting adventure competition “The Amazing Race,” have been stalwart hits on CBS for nearly two decades. Both continue to draw sizable audiences: Last week’s Season 45 premiere of “Survivor” and Season 35 premiere of “The Amazing Race,” which screened back-to-back on Wednesday evening, were the most-streamed shows on Paramount+ that night, according to the network, with “Survivor” also topping NBC’s “America’s Got Talent” to win the night in broadcast ratings. But while the popularity of these shows has endured, producing them has continued to be a unique challenge — particularly as the world around them keeps changing.“Our show is really a time capsule of 20-plus years of seeing the world grow,” said Elise Doganieri, one of the creators and executive producers of “The Amazing Race” alongside her husband, Bertram van Munster. “The Amazing Race” challenges teams of American contestants to chart sprawling international courses that take them from one far-flung locale to another, and many of the cities that appeared in the series when it debuted in 2001 have been transformed over the intervening years. “We go back to places that we’ve been to before, but the world has evolved and grown so much, and the landscape has really changed.”Remote landscapes where the crew could shoot with little interference have since been built up, while locals in even the most out-of-the-way regions are more connected to the rest of the world. When “The Amazing Race” paid a visit to Dubai in the early 2000s, Doganieri remembered, the city was by and large still a sprawling desert landscape where “everything was old, with wooden boats and dhows.” Today, of course, “it’s the complete opposite: a futuristic ultramodern city.”“The Amazing Race” started its 35th season at the Hollywood sign. Nicolas Axelrod/CBSIn some ways, Doganieri said, making a show like “The Amazing Race” has gotten easier over time: advancing camera and cellphone technology has streamlined aspects of the production, and location scouting, which used to be done using still photography, can now be done using video.Other changes are more challenging. As with “Survivor,” climate change has begun to affect the way that “The Amazing Race” is made, with extreme heat and tropical storms sometimes interfering with the production. “Weather has made a big change in how we travel,” Doganieri said. “There’s more storms, especially over Asia, and we have flight delays and cancellations that push into the schedule.” Soaring temperatures in the summer have made filming the competition elements more demanding for both the contestants and crew. “We scouted in Asia for the first several episodes. It was hot when we scouted in April. When we filmed, it was 90, 95 degrees.”Although Doganiei said production is prepared for when it’s “unbearably hot” with “electrolyte drinks, snacks, water, anything to keep hydration up,” she admits that “it’s tough” in the midst of more and more grueling summers. “Most of our show is shot outside, so it really does affect you,” she said. “You have to really be aware of it.”“Survivor” solved its location problem by settling on one setting: the show has been set on the Mamanuca Islands in Fiji since its 33rd season. Earlier seasons were distinguished primarily by their location, with subtitles like “Survivor: Panama” and “Survivor: China” luring an audience in with the appeal of an intriguing new place. Shooting in Fiji again and again has removed that novelty, but Probst insists that it was a negligible feature to begin with. “It doesn’t really matter where you do it as long as it’s a real jungle,” he said.“You don’t see Fiji,” said Drea Wheeler, a former contestant. “You’re just on an island. You’re miserable. It’s hot. It rains. It still sucks.”In recent years, “Survivor” has tried to mix things up by devising overarching conceits.Jeffrey R. Staab/CBS“The real challenge,” said Rob Cesternino, a two-time “Survivor” contestant who competed in Panama and Brazil, “is keeping the show interesting with new ideas every season without changing locations.” In recent years, “Survivor” has tried to mix things up by devising overarching conceits, such as “David vs. Goliath,” in which “underdogs” compete against “overachievers,” and “Winners at War,” which featured the return of 10 previous “Survivor” victors. Although not all of these concepts have been considered successful, Probst said that he would “much rather the show burn out due to a bad idea than fade away due to boredom.”Probst also said that filming in Fiji has freed the producers up to spend more time working on such ideas, simply because the static setting has “made everything more streamlined.” The show’s 300-person international crew, which also commands a vast infrastructure including 40 boats and a helicopter, now knows what to expect from the setting season over season, removing some of the environmental unpredictability that could make producing “Survivor” such a risky endeavor. The number of possible options for the production would only continue to dwindle as time went on and the climate continued to change. Nor could they easily reuse old locales after departing them.“A lot of the places we visited in the past became popular because of ‘Survivor,’ and after we left they might have erected a resort on that island,” Probst said. “It was harder to find remote islands simply because there are more people on the planet. Storms were more intense, and there was no denying it — we had been out in these waters before and it was never like that. And it became less desirable to visit places where things were happening politically that made us feel unsafe, or that we didn’t want to be part of.” Given those considerations, sticking to Fiji just made sense.“I think in many ways this was the answer to a problem that was always fast approaching,” he said.“The Amazing Race” in Lijiang, China, in 2011. Shifting geopolitical concerns have restricted the scope of where the crew can now go.Robert Voets/CBSThat problem has continued to vex the producers of “The Amazing Race,” which still involves dozens of international settings per season. Shifting geopolitical concerns, a delicate matter for American productions abroad, have restricted the scope of where the crew can go, making it harder to find new and interesting places to shoot. “The world has gotten a little smaller,” said van Munster. “We’re not going to Russia right now. We’re not going to China. There are a lot of places in West Africa where I would love to go but where we can’t go. Senegal. Logistically, maybe we can figure it out. But is it safe? We don’t want to get ourselves in trouble in another country. The world is a tricky place.”Nor is this the only way in which the world seems to be getting smaller. Phil Keoghan, the host of “The Amazing Race” since its inception, said in a recent video interview that people are more aware of the world around them than every before — that globalization, in short, has changed the function of the show. “It used to be that we were almost opening up another universe for the audience, these unknown worlds that existed out there, these exotic places,” he said. “Some of that innocence has been lost. Now we’re watching Korean TV and Indian movies. We’re seeing the influence of the rest of world across social media. People who live in these places are sharing their homes with us in an intimate way.”Part of the reason that “Survivor” and “The Amazing Race” have endured throughout these many changes is precisely because they are so good at capturing them. As fly on the wall, cinéma vérité exercises, they are not only contending with the realities of an ever-shifting world, but they are also documenting them. What’s evolving, in the environment and in the landscape, is evolving before the eyes of the audience. “The genre we operate in, we go with the flow, and whatever happens in front of the camera we go with it,” van Munster said.“The world is changing so rapidly that what was fun 20 years ago is different fun 20 years later. But whatever it looks like, it’s always fascinating.” More

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    ‘Too Young for Me!’: A Senior Center Watches ‘The Golden Bachelor’

    The commentary was sharp and the drinks were virgin at a watch party for the new dating show featuring singles between 60 and 75.After Zumba class wrapped up at the Oakland Senior Center on Friday, regulars gathered around a projector screen with mocktails and plates piled with cheese and crackers to watch the premiere of “The Golden Bachelor,” the reality franchise’s latest spin on its dating show formula.“I haven’t been a bachelor in 55 and a half years,” said John Nicolaysen, 88, one of the two dozen viewers gathered in this leafy New Jersey suburb. He wore his age proudly on a baseball cap: “Est. 1935.”The new show features daters in their 60s and 70s, centering on a mild-mannered 72-year-old man from Indiana named Gerry Turner, who is looking for love again after his wife died several years ago. Eager to generate buzz around the spinoff, ABC has helped to facilitate watch parties at retirement homes around the country, targeting a television audience — people over 60 — that has effectively become the core constituency for broadcast networks.This watch party, however, was homegrown.“I just fell in love with his laugh — and his blue eyes,” one senior center visitor said of Gerry Turner, 72, the show’s star. Craig Sjodin/ABCAs the center’s director, Arielle Preciado, arranged chairs for the incoming audience, she recalled the disapproval of some regulars when she screened a movie about 20-somethings falling in love. “Everybody was like, ‘No one wants to watch our grandchildren getting together!’” Preciado said.So when chatter about “The Golden Bachelor” reached her social media feeds, Preciado decided to organize a viewing in Oakland, where members of the Greatest Generation flocked to after World War II. The senior center now sees a few hundred visitors a week, offering exercise classes and free activities such as Mahjong and knitting.After attending the morning Zumba class on Friday, three girlfriends who met at the senior center more than a decade ago returned to the building for the 2 p.m. “Golden Bachelor” screening. (The premiere aired on ABC the previous night.)Their take on Turner, whose bronzed image has been plastered across billboards, buses and commercial breaks for weeks?“He’s too young for me!” Joanne Craw, 78, said.“Well, he’s right up my alley,” her friend Toni Pflugh, 68, replied. “Except I have a husband.”“I do, too,” their friend Chris Lill, 73, said, joking, “but we’re ready for a change after 50 years.”A scene of Turner putting in hearing aids was a relatable moment for some viewers.Krista Schlueter for The New York TimesPflugh, once a devoted “Bachelor” viewer who fell out of the habit after getting tired of what she considered a lack of realism, hoped that this version would be different.As a beaming Turner greeted a cast of hopefuls in the premiere episode, the senior center crowd tittered at attention-getting strategies like riding up to the Bachelor Mansion on a motorcycle, groaning at the franchise’s wink-wink, nudge-nudge innuendo.The group of friends offered guesses on which women had “had work done,” while others simply watched silently. The room broke into gasps and cheers when one of the contestants shared that she was from Teaneck, N.J., a short drive down the highway.“She’s only 60, she’s a baby!” Pflugh called out as one contestant stepped out of a limo in a shimmering golden gown.“I need alcohol,” cut in Craw as she ventured out to the snack table.(She was joking: The senior center does not serve alcohol, so the best Craw could do was an “Orchard Spritzer,” a mixture of pear juice and sparkling white grape juice.)The watch party’s refreshments were nonalcoholic.Krista Schlueter for The New York TimesAs the episode concluded with a preview of a season of flirtation, heartbreak and a heavy dose of messaging around aging and female empowerment, the reviews trickled in.“Not my cup of tea,” Nicolaysen said, though he found seeing Turner putting on hearing aids while getting ready relatable. He was certain his wife would ask him to turn it off at home.“I think reality TV is the downfall of civilization,” offered Vicki Wyan, 69, as her group of friends debated how “real” this reality show actually is.Linda Arns, 78, was far more charmed. “I just fell in love with his laugh — and his blue eyes,” she said of Turner.It was an innocent crush: Arns has been with her husband for more than 50 years. But she offered Turner some advice in case he decided to be married again: “Love is blind, but marriage is an eye-opener,” she said.“I think reality TV is the downfall of civilization,” said Vicki Wyan, 69.Krista Schlueter for The New York TimesABC’s efforts to capture audiences are off to a decent start, with 4.4 million viewers watching the show the day it premiered, according to data from Nielsen.Not all of the singles at Oakland Senior Center bought its message, though. Sure, a “second chance at love” is good for some people, but what if their era of dating is simply over?“I couldn’t do it again; I had the best, so I really couldn’t do it again,” said Ann Bernhard, 84, who has been visiting the senior center since shortly after her husband died more than 20 years ago.Another widow, Marilu Irizarry, 78, was also thoroughly uninterested in joining the population of older single women searching for love — either on television or in real life.“I don’t know,” she said, looking around at the other women sitting at her table. “Maybe just a good friendship.”John Koblin More

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    Golden Bachelor, Boomer Bait?

    “The Golden Bachelor” is part of broadcast networks’ efforts to cater to their mostly older audience.In September 1985, a new hit premiered on NBC. The network envisioned a show like nothing else on TV. “Take some women around 60. Society has written them off, has said they’re over the hill,” the pitch to producers went. “We want them to be feisty as hell and having a great time.”The result, of course, was “The Golden Girls,” the beloved sitcom about a group of single women, widowed and divorced, living together in a house in Florida. The show was ranked in the Top 10 of Nielsen ratings for six of its seven seasons. More than 27 million people watched the 1992 series finale.Thirty-eight years later, ABC is betting that a house full of single women, ages 60 to 75, and the 72-year-old man whose heart they’ll vie to win, can achieve ratings success with the aid of mostly boomer-age viewers who still flip on the TV for the prime-time lineup, and have yet to fully abandon network television for streaming.I tuned in for Thursday night’s premiere of “The Golden Bachelor” at 8 p.m. sharp with high hopes. Buzz for the season promised we’d accompany a mild-mannered retired and widowed “grandzaddy” from Indiana on his quest for a second chance at love with one of 22 equally self-possessed bachelorettes. This sounded more my speed than the high-conflict carryings-on I usually associate with reality TV. Perhaps I’d be part of the showrunners’ hoped-for “new audiences who might have turned their noses up at the brand before now.”In the innuendo-packed first episode, we meet our bachelor, Gerry Turner, who spends the hour speed-dating the eager bachelorettes, including Leslie, a fitness instructor from Minneapolis who tells us she dated Prince; Sandra, a retired executive assistant from Georgia with a Zen practice that incorporates curse words; and Faith, a high school teacher from Washington State who rides in on a motorcycle, serenades Gerry with a guitar and seems from the little time we spend with her to be a leading contender for last woman standing.When the show opened with a scene of Gerry getting dressed, deliberately showing him putting in his hearing aids as he recounted the tale of his wife’s death over the strains of “The Wind” by Cat Stevens, I thought this might be a departure for the “Bachelor” franchise, a more serious examination of aging and mortality. But once we arrived at the mansion where Gerry canoodles with each potential sweetheart — a dizzying procession of bawdy jokes and canned repartee — I remembered that this was a reality show with a bonkers conceit that is about pure entertainment (and ratings). It may not end up being any more cerebral than its brethren, but that’s not its remit.So can “The Golden Bachelor” keep network television afloat through the imminent shortage of scripted shows occasioned by the writers’ and actors’ strikes? My colleague John Koblin says it’s “off to a decent start”: While far from the most-watched show of the week, the premiere episode was the most-watched show on network television on Thursday night and, with delayed viewing, the audience will only grow.But, more pressing for viewers, will Gerry ultimately find his soul mate? Who will get the final rose? And will people like me, still skeptical of love competition shows, tune in to find out?I was charmed to learn that one of the showrunners for “The Golden Bachelor” studied “The Golden Girls” for conversation topics should the repartee on the show start to lag. I’m holding out hope that we will see the golden bachelorettes in their chenille bathrobes and house scuffs, sharing a cheesecake in the middle of the night.For moreSee the moment in the NBC promotional special from 1984 when the “Night Court” actress Selma Diamond joked about an imaginary show called “Miami Nice,” a bit that inspired network executives to create “The Golden Girls.”Part of the networks’ continuing efforts to retain older viewers? Game shows.“Older daters face all of the challenges their younger counterparts do — burnout, ghosting, gaslighting — but many of them have found that dating can be infinitely better when you don’t have as much to prove,” writes my colleague Catherine Pearson of the roses and thorns of dating after 60.THE WEEK IN CULTUREMichael Gambon as DumbledoreJaap Buitendjik/Warner Bros. PicturesMichael Gambon, best known for playing Dumbledore in several of the Harry Potter movies, died at 82. Read how he inhabited the role of the beloved Hogwarts headmaster.A man was charged with murder in the 1996 killing of Tupac Shakur. Since his death, Shakur has become an almost mythical figure.A judge ended a legal arrangement between Michael Oher, the subject of the hit movie “The Blind Side,” and the people who took him in when he was a teenager. It had given them authority over his affairs.Amal Clooney, Anne Hathaway and Jon Hamm hit the fall galas in New York.After a lackluster debut for Helmut Lang in New York, the brand’s creative director, Peter Do, showed a better-received collection under his own name at Paris Fashion Week. In Milan, some of the most interesting looks were on the street.A meme of “King of Queens” actor Kevin James has taken over some people’s social media feeds, Vulture reports.Aerosmith postponed the rest of its farewell tour until next year because its lead singer, Steven Tyler, injured his vocal cords.Performances of Stephen Sondheim’s final musical, “Here We Are,” commenced this week. The composer died in 2021.Cher is accused of hiring four men to kidnap her adult son as an apparent form of intervention, The Los Angeles Times reported.Usher will perform at the Super Bowl. Listen to a playlist inspired by his hit “Yeah!”Electronic Arts, a video game publisher, released “EA Sports FC,” a rebranded version of its popular soccer series FIFA. Much of the game is the same, The Guardian reports.The French actor Gérard Depardieu’s art collection sold at auction in Paris for $4.2 million.The home of the French singer Serge Gainsbourg is open to the public, with everything as it was on the day he died.The eight remaining campuses of the Art Institutes, a system of for-profit colleges, will close by the end of the month.THE LATEST NEWSHiroko Masuike/The New York TimesHeavy rainfall pounded New York City and the surrounding region, causing flash floods, shutting subway lines and turning roads into lakes. See some of the hardest-hit areas.Senator Dianne Feinstein, the California Democrat who gained national stature in more than 30 years in the Senate, died at 90.Hard-line Republicans tanked Speaker Kevin McCarthy’s long-shot attempt to avert a government shutdown ahead of a midnight deadline tonight to keep federal funding flowing.A co-defendant in the Georgia election interference case against Donald Trump pleaded guilty to five charges, the first of the 19 defendants to enter a plea.The United Arab Emirates is giving weapons and medical treatment to one side in Sudan’s war under the guise of saving refugees.An I.R.S. contractor was charged with leaking tax return information believed to be Donald Trump’s.CULTURE CALENDAR📚 “Let Us Descend” (Tuesday): This book, inspired by Dante’s “Inferno,” is the latest from Jesmyn Ward, a two-time National Book Award winner and the youngest recipient of the Library of Congress’s American fiction prize. The novel follows an enslaved teenager named Annis as she travels through the pre-Civil War South after her white slave-owner father sold her. The book is among the most anticipated novels of the year.🎬 “Foe” (Friday): Paul Mescal and Saoirse Ronan, who are among the buzziest young actors working, play a married couple living on a farm in 2065 in this sci-fi drama. Their lives are upended when Junior (Mescal) is told that he’s been chosen to work on a space station. While he’s away, Henrietta (Ronan) will live with a duplicate version of her husband. — Desiree IbekweRECIPE OF THE WEEKLinda Xiao for The New York TimesTomato sandwichesAs September fades away, it’s time to celebrate some of the last of the good heirloom tomatoes by piling them in the sandwich of your dreams. While there are loads of variations to choose from, my tomato sandwich is probably the messiest, in the very best way. The recipe is a hybrid, combining the garlic-rubbed, oil-slathered toast of Catalan pan con tomate with the kind of slivered onions you would see in a tomato tea sandwich, and the bacon of a BLT. Act fast, because sad winter tomatoes will not do justice to a sandwich as good as this.REAL ESTATEHiroko Masuike/The New York TimesA dining table for six: Inside the Long Island City apartment of a best-selling cookbook author.A new frontier: As rising sea levels threaten coastlines, some developers look to floating homes.What you get for $1.4 million: A Cape Cod-style house in Monhegan Island, Maine; an Edwardian home in Evanston, Ill.; or an 1890 rowhouse in Washington, D.C.The hunt: These newlyweds want a three-bedroom house with a yard and a reasonable commute to Manhattan. Which did they choose? Play our game.LIVINGSimon Bailly/SepiaSelf-esteem: Want to believe in yourself? “Mattering” is key.Going solo: Make the best of attending a wedding alone.Elton John’s piano: Celebrity memorabilia and estate sales headline the coming auction season.Child of Birkin: The new standard-bearer for French-girl style just opened a store in Manhattan.Lessons from summer: Climate change is making travel season less predictable.ADVICE FROM WIRECUTTEREmergency essentialsWhen preparing for a natural disaster, no single strategy is right for everyone. But Wirecutter experts have found a few things to be true. When you put together a bag to grab in an emergency, don’t buy a premade kit. Instead, add gear that you actually need and know how to use. (Here’s a good place to start.) And it’s not just about the gear — simple tasks you can do today, like taking a CPR or first aid class, or designating a point person to be in touch with, can make a big difference. — Ellen AirhartFor more advice, sign up for Emergency Kit, an easy-to-follow guide to preparing for natural disasters from Wirecutter’s experts.GAME OF THE WEEKENDTaylor Swift at last week’s Kansas City Chiefs game.David Eulitt/Getty ImagesKansas City Chiefs vs. New York Jets: Taylor Swift and the N.F.L., two of America’s cultural juggernauts, pulled off a remarkable bit of brand synergy last weekend. Swift showed up in Kansas City to cheer on the Chiefs’ star tight end, Travis Kelce, whom she is rumored to be dating. The TV cameras, of course, cut to her constantly, and her exuberant celebrations brought life to an otherwise lousy game. Will she show up again this week? The N.F.L. surely hopes so — her presence would make this prime-time broadcast must-see TV, even if the game itself is another dud. (Fans who want great football without the spectacle should tune in earlier in the day to the powerhouse matchup between the Miami Dolphins and the Buffalo Bills.) 8:30 p.m. Eastern tomorrow on NBC.NOW TIME TO PLAYHere is today’s Spelling Bee. Yesterday’s pangrams were bootjack and jackboot.See the hardest Spelling Bee words from this week.Take the news quiz to see how well you followed this week’s headlines.And here are today’s Mini Crossword, Wordle, Sudoku and Connections.Thanks for spending part of your weekend with The Times. — MelissaSign up here to get this newsletter in your inbox. Reach our team at themorning@nytimes.com. More

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    Singing Competition Again Comes Under Fire After Use of Blackface

    Contestants on a recent episode of a Polish reality TV show used blackface to imitate Kendrick Lamar and Beyoncé. It was not the first time the racist tradition had been featured.A reality TV singing competition in Poland is under fire after two contestants used blackface to imitate Kendrick Lamar and Beyoncé during an episode that aired over the weekend.“Your Face Sounds Familiar” (or, in Polish, “Twoja Twarz Brzmi Znajomo”) appears in multiple countries, including the United States, where it ran on ABC for one season in 2014 and was called “Sing Your Face Off.” The show encourages contestants to recreate the appearance and sound of famous singers as accurately as possible.In Saturday’s episode of “Your Face Sounds Familiar,” the singer Kuba Szmajkowski won with his rendition of Mr. Lamar’s “Humble.” Mr. Szmajkowski performed in blackface and wore his hair in cornrows in order to look like Mr. Lamar.Mr. Szmajkowski posted video of his transformation to his 163,000 Instagram followers, with the caption “get ready with Kendrick.” The video showed the singer in front of a mirror getting multiple layers of makeup applied. A representative for Mr. Szmajkowski did not immediately respond to a request for comment.While Mr. Szmajkowski’s post about his transformation received thousands of likes, hundreds of people commented on it, many of them expressing criticism and anger.“This is top racism. Do you not see how inappropriate this is? Not to mention offensive? Wrong,” one user wrote.Another contestant in Saturday’s episode, Pola Gonciarz, performed Beyoncé’s “If I Were a Boy,” also using blackface in an effort to evoke the look of the superstar.“Your Face Sounds Familiar” is produced by Endemol Shine Poland, which is owned by the French company Banijay. In a statement, the company said, “Banijay condemns Endemol Shine Poland’s local execution of ‘Your Face Sounds Familiar,’ which contradicts our group’s global values.” A spokeswoman declined to provide more details until an investigation is completed.It’s not the first time the program has come under fire for the use of blackface. In 2021, a white contestant wore blackface to portray Kanye West performing “Stronger.”In response to that criticism, the show said the negative comments were surprising. “The Polish edition of the show, seen as exemplary abroad, always tries to show great performances, which strive to be as close to the original as possible,” an Instagram post from the show read at the time.This time around, “Your Face Sounds Familiar,” which is in its 19th season, has not yet publicly responded.The show’s Instagram account indicates that multiple contestants have dressed in blackface to perform as Black singers, including Snoop Dogg, Ray Charles, Bill Withers and Missy Elliott. Mia Moody-Ramirez, a professor at Baylor University in Texas who specializes in how race is portrayed in the media, said Mr. Szmajkowski’s performance was particularly offensive because of the combination of blackface, cornrows and his use of a racial slur, which is among the song’s lyrics.She said the continued use of blackface on the show might be because the stigma surrounding it is smaller in Poland, which has a population that is overwhelmingly white, than it is in the United States. About 97 percent of Poland’s population identifies as ethnically Polish, according to Minority Rights Group International.“We are living in a global society,” Dr. Moody-Ramirez said. “If it is produced in one country, it is going to be seen around the world.”In the United States, blackface dates back to early 19th-century minstrel shows, and the racist tradition — even though widely condemned — has persisted, showing up at bachelor parties, in old photos of politicians and elsewhere. The popularity of blackface was at its height in the early 20th century and has waned sharply since the 1950s, but it has not disappeared around the world.In Europe, too, there has been something of a reckoning. In Britain in 2020, some comedy shows that included blackface or racial slurs were removed from streaming platforms, including BBC’s iPlayer and Netflix. And in the Netherlands, a holiday tradition in which people dress in blackface to portray Black Pete, a servant to St. Nicholas, is slowly changing. More

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    ABC Affiliate Cuts ‘Bachelorette’ Finale for Football Game

    Fans of the reality show were not happy after a local ABC affiliate showed a preseason game between the Washington Commanders and Baltimore Ravens instead.Fans of “The Bachelorette” reality television show who live in the Washington, D.C., area were unable to watch the finale of the show’s 20th season on Monday night. It turns out their ABC affiliate showed an N.F.L. game instead — and a preseason one at that.If you know any “Bachelorette” fans, you can probably guess how the Washington-area ones felt about this particular programming call.“I was pretty frustrated,” Pegah Moradi, 25, who lives in Arlington, Va., said by phone early Tuesday.“It’s more important for sports to be live, obviously, than it is for a prerecorded reality show finale,” said Ms. Moradi, a graduate student. “But at the same time, it’s difficult when something that you’re accustomed to viewing at a certain time is just not there.”The practice of cutting one must-watch TV broadcast for another, more common in the past, has become rare in the streaming era. If something is important enough to broadcast live these days, networks and streaming platforms can usually find a way to do that.But on Monday, the “Bachelorette” finale was shelved in the D.C. area by ABC’s local affiliate in favor of a football game between the Washington Commanders and the Baltimore Ravens. (The Commanders won, 29-28, after kicking a field goal in the game’s waning seconds.)“It might be because the two football teams are regional favorites that people are obsessed with,” said Julia Swift, a professor in the Division of Communication and Creative Media at Champlain College in Burlington, Vt. “But people are also obsessed with ‘The Bachelorette.’”The “Bachelorette” finale was available on Charge!, a broadcasting network owned by the Sinclair Broadcast Group. Charge! is free and does not require a paid subscription. But some fans, including Ms. Moradi, had never heard of it and could not figure out how to watch.Professor Swift said that it would have made more sense to air the episode on a streaming platform that belongs to ABC or Disney, the network’s corporate parent.Representatives for Disney did not respond to a request for comment overnight. Neither did a spokesman for the N.F.L.The latest season of “The Bachelorette,” a spinoff of “The Bachelor” and “Bachelor in Paradise,” stars Charity Lawson, a real-life child-and-family therapist from Georgia who is looking for a life partner. Ms. Lawson, 27, began the season with 25 suitors; by the finale, she was down to three.The ABC affiliate that cut the finale likely did so after calculating that more people would watch the football game, said Amanda Lotz, a professor of media studies at Queensland University of Technology in Australia who has studied the U.S. television industry. Whatever the reason, the decision illustrates how the federal policies governing American television today were designed decades ago to promote “local sovereignty” by giving local affiliates discretion over what to air, said Professor Lotz, the author of “We Now Disrupt This Broadcast: How Cable Transformed Television and the Internet Revolutionized It All.”The concept of “local sovereignty” may sound anachronistic in the streaming era, she added, “but these were policies that were designed to protect local community differences so that they wouldn’t be overrun by the creation of a national culture.”One way to read Monday’s scheduling call would be as a kind of karmic victory for football fans, who were famously denied the ending of a nail biter of a game between the Jets and the Oakland Raiders on Nov. 17, 1968. With 50 seconds left, the television broadcast cut out abruptly to make way for “Heidi,” a made-for-TV children’s movie about a Swiss orphan.As for the “Bachelorette,” Ms. Moradi said she understood that the Commanders and the Ravens are both in her television market and have local fan bases. “But a preseason N.F.L. game versus the finale of a major franchise TV show is not a very difficult decision to make in terms of what to broadcast,” she said.After her viewing plans were scrambled on Monday, Ms. Moradi inadvertently saw a spoiler for the show as she searched for how to watch. At this point, she said, she wonders if watching the finale will even be worth her time.“Everyone I know who was watching it will have already seen it, for the most part, so I’ll just kind of be in the dark for 24 hours,” she said. “I won’t get to join in on this rare experience: watching live TV at the same time as everyone else.” More

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    Morgan Wade Was Looking for the Spotlight. It Found Her.

    The day before Morgan Wade was set to perform at Lollapalooza for the first time, the country singer-songwriter was in a Chicago hotel gym at around 10:30 a.m. It was arm day: regular curls, hammer curls, triceps pushdowns, lateral raises, dumbbell presses, face pulls and shoulder presses. She stopped after around 45 minutes, but only because it was actually her second session of the morning — she’d been up for hours, and had already done another 90-minute workout, and also ran three miles.“It’s just been something healthy for me to be addicted to,” Wade, 28 and slathered in tattoos, said of her fitness routine, sipping a chocolate Muscle Milk she’d grabbed from a vending machine for a quick boost of protein.For the last couple of years, Wade’s music career has been ascendant. Her 2021 album, “Reckless,” was a critical favorite in progressive country music circles, and “Wilder Days,” its stoutly aching breakout single, became an unlikely mainstream country crossover success. “Psychopath,” Wade’s second album and first on a major label, will be released on Aug. 25.In almost every other way, though, the last couple of years have been destabilizing: the erratic schedule, the increasing obligations to the music business, a slate of health struggles, the full-scale immersion into the public spotlight. And Wade, who has been sober for six years, has been finding ways to cope: therapy, fitness, clean eating, reading, journaling.In recent weeks, those tools have been stress-tested at a profound level, as Wade has found herself the subject of prurient tabloid interest regarding her seemingly unlikely connection with Kyle Richards, one of the Real Housewives of Beverly Hills. Online chatter that the women might share a romance has taken Wade from CMT to TMZ in record time.“Trust me, I’ve Googled it, man,” Wade said the prior night, backstage before a midnight gig at Reggie’s Rock Club. “I’ve Googled how to deal with the beginning stages of fame. The Wikipedia articles on that aren’t very helpful.”“I’m just a private person,” Wade said. “I’ve always been just kind of quiet. And so when all this kind of came out, I was just, it felt like everything had been stripped from me.”Lyndon French for The New York TimesWhen Wade was performing acoustic gigs at FloydFest, the roots music festival in her Floyd, Va., hometown, in the late 2010s, that she might someday be simultaneously navigating the rollout of her major label debut and the public dissection of her personal life might have seemed unfathomable.But even then, Wade was deeply disciplined. She took music seriously, writing and performing her own songs long before meeting Sadler Vaden, who plays guitar for Jason Isbell and has become her go-to producer.“She already had taken on the challenge of addiction when I met her. And she was in sobriety,” said Mary Sparr, Wade’s manager. “I saw in her that she had already had this huge challenge and chose to go ham, you know?”Vaden, who first saw Wade in a video performing her track “Mend” on a flatbed truck, described her as something akin to “a country Melissa Etheridge,” noting how the specificity of her gritty and reedy voice locates her in a country lineage, which frees her to make music that’s more eclectic and less hidebound.“Reckless,” which contained songs that Wade had written over several years, had the lightly bumpy texture of a scar that’s never quite healed. Wade’s voice is rich and sinewy, and it can sound like a scold and a plaint all at once. “Wilder Days,” which made it into the Top 40 on the Billboard country chart and was certified gold, got her signed to a Nashville major label, but she is in no way a country centrist. She has opened for Luke Combs, Chris Stapleton and Ashley McBryde, all on the genre’s more stylistically earthy side.Wade onstage at the Stagecoach Festival in Indio, Calif., in April. In August, she made her Lollapalooza debut.Monica Schipper/Getty Images for StagecoachWhen it came to beginning work on “Psychopath,” Wade was feeling pressure, self-imposed, to follow the success of “Wilder Days.” The first batch of songs was recorded last summer, but Vaden sensed she needed some more breathing space. “We have to just make an album that we are proud of,” he said he told her.Her manager was concerned, too. “She was burning herself out really bad,” Sparr said. “She’s the type that will say yes till the end of the world and work herself to the death until she hits that boiling point. We’ve had to mitigate her drive in those cases to give herself some more balance.”The songs from a second batch, recorded in January, are both heftier and more assured, playing with emotion, or genre, or both. The chirpy “Fall in Love With Me” is in this set, as is “Alanis,” which directly takes on the difficulties of a female performer enacting her whole self in public. “Losers Like Me” is an agitation about small-town life that recalls Kacey Musgraves’s debut single, “Merry Go ’Round.” And “27 Club” is a cutting song about dodging the worst fate, and still being unsure of what comes next.During that stretch of time, Wade and Richards were forming a friendship. Richards discovered Wade on the radio and followed her on Instagram. Wade, ever the skeptic (and who had never previously watched “Housewives”), messaged her to ask why. They got close quickly. Soon, they had a Wordle group chat, including fellow Housewife Teddi Mellencamp Arroyave and Richards’s friend Jenn Leipart. Richards began filming content for a documentary about Wade’s life, both onstage and off. The two posted photos together working out in the gym, and one of Wade sitting in Richards’s lap. Wade performed at a charity concert Richards had organized to benefit the National Alliance on Mental Illness. (Wade will also appear in the upcoming season of “Real Housewives.”)Wade, left, and Kyle Richards on a red carpet in late April. The two struck up a friendship after Richards followed the musician on Instagram.Ella Hovsepian/Getty ImagesThe public adjustments have not all come smoothly. “She told me at the NAMI event she almost wanted to leave at one point — she was like, This is so stressful,” Richards said in an interview. “I realized and appreciated later her hanging in there for me.”In the first week of July, news of Richards’s separation from her husband, Mauricio Umansky, hit the internet. Suddenly, Wade was being floated as a possible factor in the split. Strangers began dissecting her music, her lyrics, her past struggles with addiction and depression.Wade was at her family’s home in Virginia at the time. For three days, she didn’t get out of bed, she said. Sparr checked in like clockwork. “She was calling me like once an hour or every two hours and being like, What am I going to do? What are we going to do?” Sparr said. “She’s programmed to want to take an action. She wants to fix things. And, you know, sometimes there’s not anything to do but let time do the work.”Wade even skipped going to the gym. “For her to not go to the gym, I was like, OK, this is not good,” Richards said. “I’ve never seen her in two years not do that.”She continued, “I carried some guilt for having her be a victim of this because of me. I felt like it was collateral damage and I felt guilt about that, you know?”The gossip even traveled to Wade’s family; her grandfather suggested that land prices in their small town might go up. (“He has a damn flip phone!” Wade cackled.) Her 5-year-old half sister asked her why she was crying so much.“I seriously thought I was going to have to go to a rehab just preventively, to keep me from doing something stupid,” Wade said.Slowly, she got back on her feet. She returned to the gym, and set up twice-weekly therapy sessions. Getting a taste of public scrutiny, she said, made her regretful of the judgment she used to hold about celebrities. She tried to encourage her family and friends to see that she had now become the object of the kind of dismissiveness with which they had once regarded the famous. “You have to give people a little bit of grace,” Wade said.Wade said she’s going to go “Back to basics,” to articulate her post-fame version of herself on her next album.Lyndon French for The New York Times“I’m just a private person. I’ve always been just kind of quiet. And so when all this kind of came out, I was just, it felt like everything had been stripped from me,” Wade said anxiously, but with a touch of resentment. “And then too, your orientation, your sexuality, all that is just being discussed online by random people that don’t even know. It’s heartbreaking.”Sparr encouraged Wade to get offline, and to treat her relationship with social media “with a similar urgency and with a similar seriousness that she did with sobriety.”But Wade also had, depending on your perspective, either an ace up her sleeve, or a liter of gasoline about to spill onto the fire. In June, she had filmed a video for “Fall in Love With Me,” the cheeriest and poppiest song on “Psychopath.” The video features a slowly unfolding romantic rapport in a shiny “Desperate Housewives”-ish exurb between Wade, depicted in tight workout gear, and an infatuated neighbor, who watches longingly from a window in the house next door.The neighbor is played by Richards.It was inspired, in part, by avid Housewives fans who had already been speculating about their friendship online. “There was already a little bit of Reddit fodder — I call it fan fiction — about Kyle and Morgan,” before any of the “TMZ stuff happened,” Sparr said.The clip is playful, cheeky, a welcome blast of good mischief. “I’ve actually, my entire life, weaseled my way out of kissing someone on camera,” Richards said. Even though there’s a strategic millimeter between their mouths in the video’s most steamy moments, “This is the closest I’ve ever gotten, and it’s, spicy enough, I guess, that I would consider that breaking that streak.”The power of the video, far beyond the tabloid tease, is the conventional frankness with which it depicts same-sex attraction. Coming from an artist signed to a Nashville major label, it is deeply striking.“There was never any pushback from the label,” Sparr said. “But the greater feeling of everyone I talked to was like, I can’t believe you guys are going to pull this off.”There, again, is Wade’s discipline at work, steadily walking a path few before her have tried, emphasizing the representational value of the video while also toying with the story, real or imaginary, of her and Richards’s bond. And having been on the receiving end of scrutiny for the last several weeks, Wade has finally emerged on the other side, emboldened.“I don’t know why we’re in this day and time where we have to speculate about people’s sexuality,” she said, emphatically. “That is not appropriate at all. Like, let anybody be what they want to be — it’s none of your damn business.”She has more pressing things in front of her — an ultramarathon in November, just a couple of weeks before she is scheduled to undergo a double mastectomy (following a positive test for a BRCA mutation, a genetic risk for breast cancer). And she has already written a dozen songs for her next album.“Back to basics,” she said of the challenge of articulating the new, post-spotlight version of herself. “Taking elements of who I used to be and those core fundamental things and finding out like, Hmm. What I believed then and thought then, that part of me doesn’t exist anymore.” But, she added, there are some things “that I’m going to keep that didn’t die.” More