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    If Remote Work Empties Downtowns, Can Theaters Fill Their Seats?

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    Since the pandemic, San Francisco has embraced work-from-home policies. Now venues and concert halls are wondering if weeknight audiences are a thing of the past.SAN FRANCISCO — As live performance finally returns after the pandemic shutdown, cultural institutions are confronting a long list of unknowns.Will audiences feel safe returning to crowded theaters? Have people grown so accustomed to watching screens in their living rooms that they will not get back into the habit of attending live events? And how will the advent of work-from-home policies, which have emptied blocks of downtowns and business districts, affect weekday attendance at theaters and concert halls?Nowhere is that last question more urgent than here in San Francisco, where tech companies have led the way in embracing work-from-home policies and flexible schedules more than in almost any other city in the nation. Going to a weeknight show is no longer a matter of leaving the office and swinging by the War Memorial Opera House or the Louise M. Davies Symphony Hall.“As people work from home, it is going to change our demographics,” said Matthew Shilvock, the general director of the San Francisco Opera. “It’s something that could be a threat. We’re all trying to wait and see whether there’s a surge of interest in live activity again or is there a continuation of just being at home, not coming into the city from the suburbs.”Arts groups are trying to gauge what the embrace of more flexible work-from-home policies will mean for their ability to draw audiences in a city whose housing crunch has already driven many people to settle far from downtown. Close to 70 percent of the audiences at the San Francisco Opera and the San Francisco Symphony — two nationally recognized symbols of this city’s vibrant network of performing arts institutions — live outside the city, according to data collected by the two organizations.“As people work from home, it is going to change our demographics,” said Matthew Shilvock, the general director of the San Francisco Opera, which presented a new production of Beethoven’s “Fidelio” this fall.Cory Weaver/San Francisco OperaSome economists see the trend of remote work persisting. “It’s likely we are going to have more people working from home than other places,” said Ted Egan, the chief economist for the city and county of San Francisco. “The tech industry seems to be the most generous for work-from-home policy, and employees are expecting that.”Twitter announced in the early months of the pandemic that it would allow almost all of its 5,200 employees, most based at its San Francisco office, to work at home permanently. At Salesforce, which has 9,000 employees, employees will only have to come to work one to three days a week; many will be allowed to work at home full time. Dropbox, which has its headquarters in San Francisco, also has adopted a permanent work-from-home policy. Facebook and Google, both of which have a significant presence in San Francisco, have implemented work-from-home policies.Egan said that the trend might pose more of a problem for the city’s bars and restaurants than for its performing arts institutions. “My suspicion is that performing arts are going to be less sensitive to working from home than other sectors,” he said. “It’s not the kind of purchase you do after work on a whim, like going for happy hour.”Attendance has been spotty as this city’s art scene climbs back. Just 50 percent of the seats were filled the other night for a performance of “The Displaced,” a “gentrification horror play” by Isaac Gómez, at the Crowded Fire Theater. “We had sold-out houses on Friday, Saturday and Sunday and much lower participation on Wednesday and Thursday night,” said Mina Morita, the artistic director. “It’s hard to tell if this is the new normal.”There were some patches of empty seats across the Davies Symphony Hall the other night, as the San Francisco Symphony presented the United States premiere of a violin concerto by Bryce Dessner, even though it was the third week of the long-delayed (and long-anticipated) first season for Esa-Pekka Salonen, its new music director. The concerto, with an energetic performance by Pekka Kuusisto, the Finnish violinist, was greeted by repeated standing ovations and glowing reviews.Attendance in October was down 11 percent compared to before the pandemic, but the symphony said advance sales were strong, suggesting normal audiences might return in spring.Twitter announced in the early months of the pandemic that it would allow almost all of its 5,200 employees, most based at its San Francisco office, to work at home permanently.Tayfun Coskun/Anadolu Agency, via Getty Images“The audience is back,” Salonen said in an interview before he took the stage. “Not what it was, but they are back. Some nights have been a little thinner than others. By and large, the energy is good. Our worst fears have been dispelled.”The San Francisco Opera also began its new season with a splashy new hire: a new music director, Eun Sun Kim, who in August became the first woman to hold the position at one of the nation’s largest opera companies. She conducted a new production of Beethoven’s “Fidelio” this fall that incorporated chain-link fences and flickering video screens to update the story of the liberation of a political prisoner.Even so, the opera, which can seat 2,928 with Covid restrictions, sold an average of 1,912 tickets per show for “Fidelio,” its second production of this new season. That’s better than its second production in 2019, Britten’s “Billy Budd,” a searing work that does not always attract big crowds. But it drew fewer people than the opera’s second production in 2018, “Roberto Devereux,” which sold an average of 2,116 tickets a performance.“The urgency to be bold, to be innovative, to be compelling to get audiences to come back or give us a try for the first time has never been stronger,” Shilvock said. “There will be a hunger for things that have an energy, that have a vitality, that give a reason to come into the city.”Even before the pandemic, cultural organizations were dealing with challenges that threatened to discourage patrons, including a stressed public transportation system, traffic, parking constraints and the highly visible epidemic of homelessness. And many institutions were struggling to make inroads in attracting audiences and patrons from the tech industry, which now accounts for 19 percent of the private work force.Now, facing an uncertain future as they try to emerge from the pandemic shutdown, arts organizations are embracing a variety of tactics to fill seats..css-1xzcza9{list-style-type:disc;padding-inline-start:1em;}.css-3btd0c{font-family:nyt-franklin,helvetica,arial,sans-serif;font-size:1rem;line-height:1.375rem;color:#333;margin-bottom:0.78125rem;}@media (min-width:740px){.css-3btd0c{font-size:1.0625rem;line-height:1.5rem;margin-bottom:0.9375rem;}}.css-3btd0c strong{font-weight:600;}.css-3btd0c em{font-style:italic;}.css-w739ur{margin:0 auto 5px;font-family:nyt-franklin,helvetica,arial,sans-serif;font-weight:700;font-size:1.125rem;line-height:1.3125rem;color:#121212;}#NYT_BELOW_MAIN_CONTENT_REGION .css-w739ur{font-family:nyt-cheltenham,georgia,’times new roman’,times,serif;font-weight:700;font-size:1.375rem;line-height:1.625rem;}@media (min-width:740px){#NYT_BELOW_MAIN_CONTENT_REGION .css-w739ur{font-size:1.6875rem;line-height:1.875rem;}}@media (min-width:740px){.css-w739ur{font-size:1.25rem;line-height:1.4375rem;}}.css-9s9ecg{margin-bottom:15px;}.css-uf1ume{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;}.css-wxi1cx{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-align-self:flex-end;-ms-flex-item-align:end;align-self:flex-end;}.css-12vbvwq{background-color:white;border:1px solid #e2e2e2;width:calc(100% – 40px);max-width:600px;margin:1.5rem auto 1.9rem;padding:15px;box-sizing:border-box;}@media (min-width:740px){.css-12vbvwq{padding:20px;width:100%;}}.css-12vbvwq:focus{outline:1px solid #e2e2e2;}#NYT_BELOW_MAIN_CONTENT_REGION .css-12vbvwq{border:none;padding:10px 0 0;border-top:2px solid #121212;}.css-12vbvwq[data-truncated] .css-rdoyk0{-webkit-transform:rotate(0deg);-ms-transform:rotate(0deg);transform:rotate(0deg);}.css-12vbvwq[data-truncated] .css-eb027h{max-height:300px;overflow:hidden;-webkit-transition:none;transition:none;}.css-12vbvwq[data-truncated] .css-5gimkt:after{content:’See more’;}.css-12vbvwq[data-truncated] .css-6mllg9{opacity:1;}.css-qjk116{margin:0 auto;overflow:hidden;}.css-qjk116 strong{font-weight:700;}.css-qjk116 em{font-style:italic;}.css-qjk116 a{color:#326891;-webkit-text-decoration:underline;text-decoration:underline;text-underline-offset:1px;-webkit-text-decoration-thickness:1px;text-decoration-thickness:1px;-webkit-text-decoration-color:#326891;text-decoration-color:#326891;}.css-qjk116 a:visited{color:#326891;-webkit-text-decoration-color:#326891;text-decoration-color:#326891;}.css-qjk116 a:hover{-webkit-text-decoration:none;text-decoration:none;}Hope Mohr, the co-director of Hope Mohr Dance, said that her organization was spending $1,400 per night to livestream performances, so audiences could choose between coming into San Francisco or watching from their living rooms.“A hybrid experience — I have to do that from now on,” she said. “My company usually performs in San Francisco, and I have audience coming from all over the bay.”These calculations are taking place in an atmosphere of uncertainty and anxiety. It is not clear how much these early attendance figures represent a realignment, or are evidence of audiences temporarily trying to balance their hunger for live performances against concerns about the spread of the Delta variant — even in a city where 75 percent of the eligible population is fully vaccinated. Lower attendance figures have been reported by performing halls across the country.“The audience is back,” Esa-Pekka Salonen, the music director of the San Francisco Symphony, said. “Not what it was, but they are back. Some nights have been a little thinner than others. By and large the energy is good. Our worst fears have been dispelled.”Christopher M. Howard Opening nights have found performers relieved to be playing to real crowds again and audiences delighted to be back. “The convenience of at-home entertainment has made it not as desirable for some folks, ” said Ralph Remington, the director of cultural affairs for the San Francisco Arts Commission. “But that being said, even though the density of the numbers isn’t as great as it was prepandemic, the audiences that are coming are really enthusiastic.”Advance sales for “The Nutcracker” at the San Francisco Ballet, with one-third of the tickets going for just $19 a seat to help bring in new patrons (the average ticket price is $136), have been moving briskly.Danielle St. Germain-Gordon, the ballet’s interim executive director, said she hoped that working from home had made people eager to break out of their increasing isolation. “I would do anything to get out,” she said. “I hope that’s a good sign for our season.”At the height of the pandemic, about 85 percent of San Francisco-based employees worked from home; that number is about 50 percent now, said Enrico Moretti, an economics professor at the University of California, Berkeley.“I think it’s possible that people are not going to commute from Walnut Creek at night to go to downtown San Francisco for the opera to the same extent,” he said. “But I don’t expect those office buildings will sit empty. There will be other people moving into them.”The Magic Theater, a 145-seat-theater in Fort Mason, just beyond Fisherman’s Wharf, has been experimenting with different kinds of programming, such as a poetry reading, and pay-what-you-can seats to lure patrons who live — and now work — far from the theater.“This is going to be an interesting year for everyone,” said Sean San José, its artistic director. “Are people going to come back? The zeitgeist is telling us something. Maybe we should listen. This ain’t a pause. We have got to rethink it.” More

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      ‘The Opposite of Airlines’: When Larger Audiences Require Fewer Seats

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      Yes, the comfy chair. The War Memorial Opera House in San Francisco put in roomier seats just in time to try to lure audiences back from the couches they got used to during the shutdown.SAN FRANCISCO — Wagner was the worst. Five hours — sometimes more — of squirming in 1932-era seats at the War Memorial Opera House here, sinking into lumpy, dusty cushions, suffering the bulge of the springs and the pinch of the wide armrests, craning for a glimpse of the stage around the head of the tall person one row ahead.“Particularly on a long opera — oh my God,” said Tapan Bhat, a tech executive and a season-ticket holder at the San Francisco Opera since 1996.When the San Francisco Opera opens Saturday, starting its scaled-back 99th season with Puccini’s “Tosca” after a shutdown of more than a year, those punishing seats will be gone. The opera has used its forced sabbatical to complete a long-planned $3.53 million project to replace all 3,128 seats with more comfortable, roomier ones. The opera used its forced sabbatical to complete a long-planned $3.53 million project to replace its 3,128 seats. Kelsey McClellan for The New York TimesAnd San Francisco is not alone. Theaters, concert halls and sports arenas around the country have been increasingly investing in comfort in recent years — with wider and plusher seats — to try to accommodate audiences that have grown in breadth, if not in numbers. In the early 1960s, when the War Memorial Opera House was only a few decades old, the average weight of adult men in the United States was 168 pounds, according to federal data; it is now 199.8 pounds.Since the pandemic struck, the owners of theaters and live venues have come to see such investments as more urgent than ever. As coronavirus restrictions are dropped, presenters face the challenge of luring back patrons who, during more than a year without theaters, have grown accustomed to consuming home entertainment from the sprawling comfort of their own couches and recliners.“The entire patron experience has really been under a lot of scrutiny,” said Gary F. Martinez, a partner with OTJ Architects, a Washington-based firm. “Venues are working diligently to improve that experience. We’ve never spent so much time on seats.”The Lyric Opera of Chicago put in wider seats in the summer of 2020, following the example of the Music Hall in Cincinnati and the Academy of Music in Philadelphia. On Broadway, where older theaters have been notorious for cramped quarters, the Hudson Theater added wider seats during a recent renovation. The seats in the new Yankee Stadium are wider than those in the old one, and venues including the Daytona Speedway and Oriole Park at Camden Yards in Baltimore added wider seats during recent renovations.The old seats were thick with faded cushioning and challenging to climb out of, and had wide armrests that made them feel narrower.Kelsey McClellan for The New York TimesEven before the shutdown, audience members of all sizes were growing accustomed to ever-larger, ever-sharper television screens with an ever-broader array of streaming options. And when people did go out, many had seen the what-could-be potential in movie theaters that had installed wide, comfortable stadium-style seats, which recline and have slots for drinks and, sometimes, trays for snacks. Why pay as much as 20 times the cost of a movie — tickets at the San Francisco Opera go for up to $398 a seat — to be scrunched up in a cramped holdover from the last century?“I think anything we can do to break down barriers and improve the experience we should be doing,” said Matthew Shilvock, the general director of the San Francisco Opera. “If someone is having an uncomfortable evening at the opera that is an experience they should not be having.”“The seats have historically been patrons’ No. 1 concern for the building,” he said. “Letters to me. Letters to the box office. Letters to the city. And with some justification. We had springs coming through some of the seats.”San Francisco put in its new seats just in time for the reopening of the opera and the San Francisco Ballet, which share the stage of the War Memorial. The new seats have wooden backs, which could improve the acoustics, and cup holders. (No clinky ice cubes will be allowed, though.)Kelsey McClellan for The New York TimesThe new, ergonomically tuned chairs are slightly higher, roomier and firmer than the old ones. There is 2.5 inches more leg room, and the chairs have been staggered to improve sightlines, giving even the shortest operagoers and balletomanes a better shot at seeing what is taking place onstage. The seat widths are about the same as before, ranging from 19 inches to 23 inches, but the new armrests are narrower, making seats feel roomier. And there are cup holders for those who want to bring a drink to their seat. (Ice, though, with all its clinking distractions, is not permitted).Comfort comes at a cost: This will mean a loss of 114 seats, and the revenue they bring.The situation in Chicago was not quite as dire as in San Francisco — its seats were at least renovated in 1993 — but they were decidedly in need of replacement. The widths of Lyric seats ranged from 18 to 22 inches before the renovation; now they range from 19 to 23 inches. The number of seats there was reduced from 2,564 to 2,274.“We are doing the opposite of airlines,” said Michael Smallwood, the technical director at the Lyric Opera, referring to the practice of cramming more narrow seats onto planes. “Now you can sit at home and watch Netflix. People want to be comfortable. Operas want to be long. People expect different things.”“To put it bluntly, it takes a lot more effort to sell a ticket these days,” Smallwood said. “You want it to be comfortable so they’ll be here again.”Many of the seats in the New York Philharmonic’s Lincoln Center home, David Geffen Hall, will be a bit wider as well when its current renovation is complete. While most of the seats in its old hall were 20 inches wide or less, more than three-quarters of the new seats will be 21 inches wide or wider.The San Francisco Opera will return to the opera house on Saturday with “Tosca.” Alfred Walker, left, and Michael Fabiano sang at a recent rehearsal.Cory WeaverThe seat backs in San Francisco were once covered with cushioning. The back of each seat is now wood; doing away with that cushioning means more leg room for those sitting behind. “I am 6-foot-1 without shoes,” said Danielle St. Germain-Gordon, the interim executive director of the San Francisco Ballet. “And I have very long legs. They were the type of seats that when I sat in them, my knees came up to my belly button.”The old seats at the War Memorial had become vintage relics, thick with faded cushioning and challenging to climb out of, a particular concern to the opera crowd, which tends to skew older.“Like those seats you saw when you went to your grandma’s,” said Jennifer E. Norris, the assistant managing director of the San Francisco War Memorial and Performing Arts Center, who oversaw the project. “You know, when your grandma had her favorite chair and it sits a little too low, and was a little too worn.”With uncushioned seat backs, the sound in the hall should be crisper. “Applause won’t die in the room, so you’ll have a great sense of enthusiasm around you,” Norris said. “It’s also possible the lady with the candy wrapper will annoy us more. I am hoping that peer pressure will remind her to unwrap her candy before the performance begins.”The renovation began in 2013 with replacement of seats on the box level, and it includes 12 bariatric seats, designed to hold weights of up to 300 pounds, that will be 28 inches wide, as well as 38 spaces for wheelchairs, an increase of six from before the renovation. The project was funded by a ticket fee ranging from $1 to $3.The new seats were designed by Ducharme Seating of Montreal, which also installed seats at the renovated David H. Koch Theater at Lincoln Center, as well as halls in Philadelphia, Cincinnati and Toronto. The historical nature of the Beaux-Arts building near San Francisco City Hall — it opened in 1932 — and the exacting demands of its high-end opera house and ballet made this project particularly complicated.“This is the most extensive design we have ever done on a seat,” said Eric Rocheleau, the president of Ducharme Seating. “The opera houses are always the most stringent customers.”Germain-Gordon said that theaters probably have little choice but to invest this kind of money as the world slowly returns to normal after the pandemic. “People can have in their home a beautiful media room,” she said. “Back in the olden days, if you wanted to see something you had to go see it. Nobody had TVs the size of movie screens, or La-Z-Boys. But people are investing in their comfort and they want to see it when they go out.”Bhat, the tech executive, said anything would be better than the seats he had suffered over 25 years of long nights at the opera.“They were creaky,” he said. “The upholstery would be fraying. So if you’re sitting in an opera in less than comfortable seats, something that’s going on for four and a half hours, or the first act of ‘Götterdämmerung,’ which is like 90 minutes long — it’s torture.” More