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    Netflix Wanted ‘Wuthering Heights.’ Margot Robbie Wanted a Theatrical Release.

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    In the end, Ms. Robbie got what she wanted, signing a deal with Warner Bros.In the latest Hollywood movie bidding war, the battle between a theatrical and a streaming release could not have been more stark.And in this case, theaters won out.The project is an adaptation of Emily Brontë’s “Wuthering Heights,” seen through the warped mind of Emerald Fennell, the writer and director whose previous projects, “Promising Young Woman” and last year’s “Saltburn,” were viral, transgressive hits. The film will star Margot Robbie as Catherine Earnshaw and Jacob Elordi from “Saltburn” as the rageful Heathcliff. Based on Ms. Fennell’s past work, the R-rated film promises to be sexy, gothic and excessively modern.Netflix was willing to pay $150 million to have it.But Ms. Robbie, who is producing the film with her husband, Tom Ackerley, and their business partner Josey McNamara, wanted to maintain her track record of making movies for traditional studios that put them into theaters. Think “Barbie 2.0” with less pink and much more sex.Ms. Robbie’s company and its partner, MRC, an independent studio, have instead been won over by Warner Bros., the studio said on Thursday. The company offered them around $80 million plus a significant marketing commitment, according to a person with knowledge of the decision. (It helps that her company, LuckyChap, also has a multiyear first-look deal with the studio.)“From the moment we were introduced to Emerald’s vision for the film, and with an incredible cast led by Margot and Jacob, we were instantly committed to forging a partnership with this team to ensure the movie was brought to theaters around the world,” Michael De Luca and Pam Abdy, co-chairs of Warner Bros. Motion Picture Group, said in a statement.The decision to go with Warner Bros. is a blow to Netflix. Getting the film would have been viewed as a feather in the cap of the company’s new film chief, Dan Lin.Yet Mr. Lin found himself up against the same restrictions as his predecessor: his boss’s reluctance to take films to theaters to appease filmmakers, most of whom want their films to debut on the big screen before heading to a streaming service.Ted Sarandos, a co-chief executive of Netflix, restated his uninterest in theatrical releases just last week during his earnings call. “I’m just going to reiterate we are in the subscription entertainment business,” he said before adding, “I’m sure that we can continue to pierce the zeitgeist and have those moments in the culture, even when those moments begin on Netflix.”Ms. Robbie is one of the few A-list stars who have not starred in a film released by a streaming service. The actress, who headlined “Barbie” and produced it, has seen her power in Hollywood only rise on the back that film, which was the highest-grossing film of 2023. “Wuthering Heights” will be her next film, and production is set to begin in the first quarter of next year. More

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      How Netflix’s Corporate Culture Has Changed

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      The company’s latest internal memo about its corporate culture is more about how it expects employees to behave than what it wants to become.Netflix has long been a company known for its secrets: no Nielsen ratings, little feedback on why shows are canceled, no box office numbers for the rare movies that are actually released in theaters.Yet for a place defined by its opaque approach to the outside world, the streaming giant has long been aggressively transparent internally. The company’s philosophy was immortalized in 2009 when Reed Hastings, the company’s co-founder and chief executive, first laid out the corporate ethos in a 125-slide presentation that introduced new buzzy phrases like “stunning colleagues,” “the keeper test” and “honesty always.”The presentation, with its insistence on constant and unfiltered candor, felt both brutal and refreshingly antithetical to Hollywood’s normal way of doing business. To the frustration of former employees and current competitors, it may just be the blueprint that has enabled Netflix to have so much success while its rivals have stumbled.Three more culture memos have followed over the years. Before being released, they are pored over and analyzed for months by top executives. At the same time, any employee can pop into the Google Doc where the memo is being assembled to leave a thought or a comment.The latest iteration of the document, which was released internally on May 8 and will soon be made public, underwent eight months of vetting and received 1,500 comments from employees, according to Sergio Ezama, Netflix’s chief talent officer. It is five pages long (half the length of Mr. Hastings’s final memo in 2022), and some core tenets have changed, however slightly.When Mr. Hastings titled his 2009 presentation “Netflix Culture,” he gave it the subhead “Freedom and Responsibility.” The idea was that Netflix trusted its employees to act in the best interest of the company. If you want a vacation, take a vacation. If you have a baby and need to go on leave, go on leave. Documents were shared widely throughout the company without any fear of leaks.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      “The Interview”: Ted Sarandos’s Plan to Get You to Binge Even More Netflix

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      If you’re anything like me, you probably spent some large portion of this week sitting on your couch watching Netflix. I love rom-coms — my latest obsession is a Turkish series called “Thank You, Next” — and the more rom-coms I watch, the more of them Netflix feeds to me. Maybe you’ve had this experience with sports documentaries, or thrillers, or biopics. It’s something we’ve all gotten used to. Which means, as I’m pressing play on whatever comes up next, I’m not really thinking about the people who are deciding what I’m consuming. And that’s why I wanted to talk to Ted Sarandos.Listen to the Conversation With Ted SarandosNetflix won the streaming battle, but the war for your attention isn’t over.Sarandos, 59, has been at Netflix for 24 years, nearly as long as Reed Hastings, one of the company’s two founders. He is now co-chief executive and is in charge of Netflix’s creative output. He oversaw the company’s early expansion into streaming and pioneered the binge watch. Under him, Netflix developed that powerful algorithm that knows just what to serve up next. He was also the guy who greenlit Netflix’s early original productions, like “House of Cards,” making Netflix into a studio, not just a platform. And he has led the company as it has ventured into reality TV, prestige film and live entertainment — including a just-announced deal to broadcast some of the N.F.L.’s Christmas Day games.Sarandos seems to be very good at giving us more of what we want. And after a crackdown on password-sharing (which Sarandos tells me is still in progress), his company has come out on top in the crowded streaming wars (if you set aside YouTube, which Sarandos does not). That doesn’t mean everything is rosy all the time now — the company has had several rounds of layoffs in the past few years — but Sarandos, along with his co-chief executive, Greg Peters, has put Netflix in a dominant position. Has this been good for us? Or for culture? When we talked recently, with viral clips of Netflix’s Tom Brady roast flying all over the internet, I asked him.You have an unusual background for a Hollywood or tech C.E.O. I would agree with that assessment. My parents had four kids in their 20s. So these were kids raising kids really. Our house was always chaos. And my only escape from that chaos was that little box. I watched a lot of television. Most of my upbringing, we never had all the utilities on at the same time. So the gas would be cut off, and then the phone would be cut off, and the electric, but never all simultaneously. But for some reason we had a VCR. And total happenstance, the second video store in the state of Arizona opened up two blocks from my house.Do you remember the first thing you ever checked out in the video store? Yeah, it was a filmed version of the Willie Nelson Fourth of July picnic. [Laughs.] More

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      Netflix’s Head of Film, Scott Stuber, Is Departing

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      Scott Stuber attracted Oscar-winning filmmakers to the streaming service and helped usher the entertainment industry into the streaming era.Scott Stuber, who brought Oscar-winning filmmakers like Martin Scorsese, Spike Lee, Jane Campion and Alfonso Cuarón to Netflix and in doing so helped to usher the entertainment industry into the streaming era, is leaving as the service’s film chairman, the company said on Monday.News of Mr. Stuber’s departure came on the eve of the Oscar nominations. During his tenure, which began in 2017, Netflix has had eight films nominated for best picture, though a win in that category has proved elusive.“Scott has helped lead the new paradigm of how movies are made, distributed and watched,” Ted Sarandos, Netflix’s co-chief executive, said in a statement. “He attracted unbelievable creative talent to Netflix, making us a premiere film studio.”While Mr. Stuber’s slate of movies helped to boost Netflix’s business substantially, he often clashed with Mr. Sarandos over strategy. Mr. Stuber often tried to appease filmmakers by pushing for wider theatrical releases than Mr. Sarandos was willing to undertake.Still, Netflix received the most Oscar nominations of any studio in 2020, 2021 and 2022. In addition to critical hits like Mr. Scorsese’s “The Irishman,” Ms. Campion’s “The Power of the Dog” and Mr. Cuarón’s “Roma,” Mr. Stuber’s tenure produced popular hits like “Red Notice,” “Bird Box” and “Glass Onion: A Knives Out Mystery.”He made big bets on filmmakers he wanted to lure to the studio, spending $450 million to secure two “Knives Out” sequels from Rian Johnson and more than $160 million for Zack Snyder’s recent release, “Rebel Moon.” Greta Gerwig, who directed and co-wrote the blockbuster “Barbie,” is also working with Netflix on adapting two films based on the “Chronicles of Narnia” book series.“Maestro,” a biopic of the composer Leonard Bernstein, which Bradley Cooper wrote, directed and stars in, is one of the Netflix films expected to pick up several Oscar nominations this year. (Netflix will also announce its fourth-quarter earnings on Tuesday.)Netflix was sometimes criticized for prizing quantity over quality in its film strategy, a knock that Mr. Stuber acknowledged.“I think one of the fair criticisms has been we make too much and not enough is great,” he said in an interview in 2021, adding, “I think what we want to do is refine and make a little less better and more great.”In a statement on Monday, Mr. Stuber thanked Mr. Sarandos and Reed Hastings, Netflix’s co-founder and executive chairman, for “the amazing opportunity to join Netflix and create a new home for original movies.”“I am proud of what we accomplished,” he said, “and am so grateful to all the filmmakers and talent who trusted us to help tell their stories.”Mr. Stuber is scheduled to leave in March and will start his own media company. Bela Bajaria, Netflix’s chief content officer, will assume Mr. Stuber’s duties when he leaves. Last year, she essentially became Mr. Stuber’s boss, putting a management layer between him and Mr. Sarandos. More

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      Studios Are Loosening Their Reluctance to Send Old Shows Back to Netflix

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      When building their own streaming companies, many entertainment studios ended lucrative licensing deals with Netflix. But they missed the money too much.For years, entertainment company executives happily licensed classic movies and television shows to Netflix. Both sides enjoyed the spoils: Netflix received popular content like “Friends” and Disney’s “Moana,” which satisfied its ever-growing subscriber base, and it sent bags of cash back to the companies.But around five years ago, executives realized they were “selling nuclear weapons technology” to a powerful rival, as Disney’s chief executive, Robert A. Iger, put it. Studios needed those same beloved movies and shows for the streaming services they were building from scratch, and fueling Netflix’s rise was only hurting them. The content spigots were, in large part, turned off.Then the harsh realities of streaming began to emerge.Confronting sizable debt burdens and the fact that most streaming services still don’t make money, studios like Disney and Warner Bros. Discovery have begun to soften their do-not-sell-to-Netflix stances. The companies are still holding back their most popular content — movies from the Disney-owned Star Wars and Marvel universes and blockbuster original series like HBO’s “Game of Thrones” aren’t going anywhere — but dozens of other films like “Dune” and “Prometheus” and series like “Young Sheldon” are being sent to the streaming behemoth in return for much-needed cash. And Netflix is once again benefiting.Ted Sarandos, one of Netflix’s co-chief executives, said at an investor conference last week that the “availability to license has opened up a lot more than it was in the past,” arguing that the studios’ earlier decision to hold back content was “unnatural.”We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber?  More

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      Obamas’ Vision for Hollywood Company: ‘This Isn’t Like Masterpiece Theater’

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      With three new films on Netflix, Barack and Michelle Obama’s production company, Higher Ground, is pursuing projects in different genres that aren’t always uplifting.The film “Leave the World Behind” centers on the idea of mistrust and how easy it is for humans to lose empathy for one another when faced with a crisis. It is at once unnerving, misanthropic and bleak and, perhaps somewhat surprisingly, it’s produced by Barack and Michelle Obama’s production company, Higher Ground.Set to become available on Netflix on Friday, it is one of three films from Higher Ground that will be released within a month of one another on the streaming service. The others are “Rustin,” a biopic about a gay Civil Rights era activist, Bayard Rustin, and “American Symphony,” a documentary tracking the relationship between the musician Jon Batiste and his partner, Suleika Jaouad. Together, the films provide the best evidence of the five-year-old company’s attempts to evolve from an earnest, feel-good brand to one that is more complex and focused primarily on good storytelling centered around, Mr. Obama said, people who are dealing with “the tensions that are in our society.”“It’s taken a while for us to remind our team at Higher Ground, as well as the creative community in Hollywood, that this isn’t like Masterpiece Theater — not everything we do has to fit on PBS,” Mr. Obama said in a phone interview. “We are known to watch other things.”Those familiar with Mr. Obama’s lists of his favorite books, movies and TV shows know that his interests are varied. (When he named Amazon’s raunchy superhero show “The Boys” as one of his favorites in 2020, it shocked the show’s creator and its fans.)“I’m a bit of a sucker for science fiction, dystopias or thrillers,” he said. “Michelle jokes that my favorite movies involve horrible things happening to people and then they die, whereas she actually likes fun, uplifting stories that make her laugh.”In the past 18 months, the company has made its ambitions known to Hollywood by signing with the talent agency Creative Artists Agency to improve its access to new material; agreeing to an audio deal with Amazon’s Audible Originals after parting ways with Spotify; and, in April, hiring a senior executive with film and television experience, Vinnie Malhotra from Showtime.Ethan Hawke, Julia Roberts and Mahershala Ali in a scene from “Leave the World Behind.”NetflixSam Esmail, the director of “Leave the World Behind,” is known for a paranoid and dark outlook on society, as represented by “Mr. Robot,” the acclaimed thriller series he created. He was surprised his path ever crossed Mr. Obama’s. But when they discussed “Leave the World Behind,” which is based on Rumaan Alan’s novel that was a pick of Mr. Obama’s, Mr. Esmail said he was heartened that the former president was not interested in shying away from the themes of the film, whose starry cast includes Julia Roberts and Mahershala Ali.“He really didn’t want to pull punches,” Mr. Esmail said. “He wanted to have these characters face the truth about the fragility of our society and how do we reckon with that. I found that refreshing.”Some in the Hollywood trade press criticized Netflix’s deal with Higher Ground, struck in 2018, as being more about name recognition than actual content. “Rustin” and “Leave the World Behind” are the first narrative feature films from the company.“There’s plenty of reason to believe that it could be a vanity brand,” said Ted Sarandos, the co-chief executive of Netflix, who last year extended the initial four-year deal for another two years. “But they got street cred right out of the gate.”He referenced Higher Ground starting out with “slightly lower stakes things,” like Ms. Obama’s kid-oriented food show “Waffles + Mochi” and documentaries like “Crip Camp,” which centered on disability rights, “American Factory,” which highlighted the plight of blue-collar workers in a globalized society and won an Oscar for best documentary.Michelle Obama in a scene from “Waffles + Mochi.”Adam Rose/Netflix“I think this year, with ‘Rustin’ and ‘Leave the World Behind,’ you can see the scope and scale and potential for the ambitions that they have, and we have for them,” Mr. Sarandos said.Among the projects Higher Ground has in development is a film adaptation of “Frederick Douglass: Prophet of Freedom,” the Pulitzer Prize-winning biography by David W. Blight. Regina King is set to direct, with a script by Kemp Powers, reuniting the duo behind “One Night in Miami.”But now the company is also expanding into other genres: It has grabbed the rights to S.A. Cosby’s best-selling crime thriller “All the Sinners Bleed,” which it will produce with Steven Spielberg’s Amblin Entertainment, and to “Hello, Beautiful” by Ann Napolitano, a family drama that was a pick in Oprah Winfrey’s book club. Both will be made into series for Netflix.Ms. Obama is also working closely with Lupita Nyong’o, who will produce and star in a romantic comedy called “Fling,” based on a novel by J.F. Murray. An unscripted series called “Boomin Love,” about older people finding companionship, is currently in production with a Harvard-trained behavioral scientist, Logan Ury, who is serving as one of the on-air experts.“These might not be something people expect,” Mr. Obama said of the upcoming projects. “I think we’re now in a place where we’re branching out into different genres, and people are starting to probably get the signal that ‘Oh, if we’ve got a good story that doesn’t neatly fit into what we expect Higher Ground might be interested in, they still might be a good partner for us.’”In a scene from the documentary “American Factory,” two women working at Fuyao glass company in Ohio, in 2019.Netflix, via Everett CollectionProducing projects based on high-profile novels, which have a built-in fan base, could augur well for Higher Ground, whose output so far has had respectable reviews though none have topped Netflix’s weekly top 10 most-watched lists.Still, there are plenty in Hollywood who find themselves star-struck by the Obamas. When Mr. Obama visited C.A.A.’s offices in September, agents flooded into the company’s conference room and later described the day with words like “magical” and “the greatest.” Matthew Heineman, who in his 20 years as a documentary filmmaker has embedded with vigilantes fighting drug cartels and American special forces stationed in Afghanistan, said he was “nervous” walking into the restaurant on Martha’s Vineyard for what he described as a “surreal” meeting with the former president about “American Symphony.”The couple is known to give notes on scripts and will look at various edits as a project moves through post production, though Mr. Obama says he does so “with great humility.”“One of the great pleasures of being president is everybody having an opinion about how you can do your job and frequently from people who have no idea what it’s like to do your job,” he said.“Michelle and I do not aspire to be full-time Hollywood moguls,” Mr. Obama said.Stephen Voss/NetflixDespite the projects ahead, Mr. Obama said the couple intended to continue spending just 10 to 15 percent of their time nurturing Higher Ground, especially as the 2024 election approaches and they are called to the campaign trail.“Michelle and I do not aspire to be full-time Hollywood moguls,” he said.For the projects they do choose, however, their support can make the difference. Bruce Cohen, a producer of “Rustin,” credits the Obamas with getting his film made after HBO passed on it years earlier.“Once you have them in your corner, it gives you a really good chance,” he said.And Mr. Heineman, whose film documents Ms. Jaouad’s battle with leukemia, was able to form a partnership with Memorial Sloan Kettering Cancer Center and the Be the Match organization, which helps connect patients to bone marrow donors, because of Higher Ground, he said. “The idea of trying to make an impact with the film was something that was important to him and important to me,” Mr. Heineman said, referring to Mr. Obama.While Mr. Obama was no stranger to Hollywood — since his early days of campaigning for the presidency he found a welcoming audience among the show business elite — he has found that working in this business has taken some getting used to.“It’s ironic that the private sector is made out to be this hyper-efficient thing, and the government is plodding, slow,” he said. “I think part of it is ideological and part of it is people’s experience with the D.M.V.“Everything takes so long — decisions, contracts, scripts,” Mr. Obama said. “We organized a major address or a G20 meeting in three weeks. Getting somebody to read a script in three weeks is lucky, much less write a script in three weeks.” More

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      Progress in Hollywood Writers’ Strike Negotiations, but No Deal Yet

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      A third straight day of bargaining between the studios and the union ended without an agreement. Talks will continue on Saturday.A third straight day of marathon negotiations between Hollywood studios and striking screenwriters ended on Friday night without a deal. But the sides made substantial progress, according to three people briefed on the talks.The sides plan to reconvene on Saturday.The Friday session started at 11 a.m. Pacific time at the suburban Los Angeles headquarters of the Alliance of Motion Picture and Television Producers, which bargains on behalf of the major entertainment companies. For the third day in a row, several Hollywood moguls directly participated in the negotiations, which ended a little after 8 p.m.Robert A. Iger, Disney’s chief executive; Donna Langley, NBCUniversal’s chief content officer of Universal Pictures; Ted Sarandos, co-chief executive of Netflix; and David Zaslav, the chief executive of Warner Bros. Discovery had previously delegated bargaining with the union to others. Their direct involvement — which many screenwriters and some analysts said was long overdue — contributed to meaningful progress over the past few days, according to the people familiar with the talks, who spoke on condition of anonymity because of the diplomatic nature of the efforts.During the Thursday negotiations, the sides had narrowed their differences, for instance, on the topic of minimum staffing for television show writers’ rooms, a point that studios had been unwilling to engage on before the guild called a strike in early May. The Thursday session took a turn, however, after the sides agreed to take a short break at roughly 5 p.m., according to the people familiar with the talks. The executives and studio labor lawyers had expected guild negotiators to return to discuss points they had been working on earlier. Instead, the guild made additional requests — one being that a return to work by screenwriters be tied to a resolution of the actors’ strike.The actors’ union, known as SAG-AFTRA, joined writers on picket lines on July 14. Its demands exceed those of the Writers Guild. Among other things, the actors want 2 percent of the total revenue generated by streaming shows, something that studios have said is a nonstarter.Several hours after talks ended on Thursday night, the guild emailed its membership to say that the sides would meet on Friday.“Your negotiating committee appreciates all the messages of solidarity and support we have received the last few days, and ask as many of you as possible to come out to the picket lines tomorrow,” the email said.The guild extended picketing hours on Friday to 2 p.m. Pickets have typically ended at noon.In Los Angeles, several hundred writers turned up to picket outside the arching Paramount Pictures gate, far more than in recent weeks. The Writers Guild and SAG-AFTRA have been staging themed pickets to keep members engaged, and the theme on Friday happened to be “puppet day,” meaning that, in addition to picket signs, some marchers held felt hand puppets and marionettes. The mood was optimistic.Outside Netflix’s Hollywood offices on Friday afternoon, picketing writers even began offering goodbye speeches, delivered via bullhorn. At the CBS lot in Studio City, the theme was “silent disco,” with several hundred writers dance-picketing while wearing headphones.The talks were mostly back on track by the time picketing ended on Friday, according to two of the people familiar with the matter. On the sticky issue of minimum staffing for television shows, the sides were discussing a proposal in which at least four writers would be hired regardless of the number of episodes or whether a showrunner felt that the work could be done with fewer. (Earlier in the week, studios were pushing for a sliding number based on the number of episodes.)They were also discussing a plan in which writers would for the first time receive payments from streaming services — in addition to other fees — based on a percentage of active subscribers. The guild had originally asked the entertainment companies to establish a viewership-based royalty payment (known in Hollywood as a residual) to “reward programs with greater viewership.”The writers have been on strike for 144 days. The longest writers’ strike was 153 days in 1988.“Thank you for the wonderful show of support on the picket lines today!” the guild’s negotiating committee said in an email to members late Friday. “It means so much to us as we continue to work toward a deal that writers deserve.”Nicole Sperling More

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      Striking Writers Find Their Villain: Netflix

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      Fear of protests prompted the streaming giant to shift an anticipated presentation for advertisers to a virtual event and a top executive to skip an honorary gala.Just over a week after thousands of television and movie writers took to picket lines, Netflix is feeling the heat.Late Wednesday night, Netflix abruptly said it was canceling a major Manhattan showcase that it was staging for advertisers next week. Instead of an in-person event held at the fabled Paris Theater, which the streaming company leases, Netflix said the presentation would now be virtual.Hours earlier, Ted Sarandos, Netflix’s co-chief executive, said he would not attend the PEN America Literary Gala at the Museum of Natural History on May 18, a marquee event for the literary world. He was scheduled to be honored alongside the “Saturday Night Live” eminence Lorne Michaels. In a statement, Mr. Sarandos explained that he withdrew because the potential demonstrations could overshadow the event.“Given the threat to disrupt this wonderful evening, I thought it was best to pull out so as not to distract from the important work that PEN America does for writers and journalists, as well as the celebration of my friend and personal hero Lorne Michaels,” he said. “I hope the evening is a great success.”Netflix’s one-two punch in cancellations underscored just how much the streaming giant has emerged as an avatar for the writers’ complaints. The writers, who are represented by affiliated branches of the Writers Guild of America, have said that the streaming era has eroded their working conditions and stagnated their wages despite the explosion of television production in recent years, for much of which Netflix has been responsible.The W.G.A. had been negotiating with the Alliance of Motion Picture and Television Producers, which bargains on behalf of all the major Hollywood studios, including Netflix, before talks broke down last week. The writers went on strike on May 2. Negotiations have not resumed, and Hollywood is bracing for a prolonged work stoppage.Last week, at a summit in Los Angeles a day after the strike was called, one attendee asked union leaders which studio has been the worst to writers. Ellen Stutzman, the chief negotiator of the W.G.A., and David Goodman, a chair of the writers’ negotiating committee, answered in unison: “Netflix.” The crowd of 1,800 writers laughed and then applauded, according to a person present at that evening who spoke on condition of anonymity because of the sensitivity of the strike.The last time the writers went on strike, in 2007, Netflix was little more than a DVD-by-mail company with a nascent streaming service. But over the past decade, Netflix has produced hundreds of original programs, helping to usher in the streaming era and upending the entertainment industry in the process.Initially, Netflix was cheered by the creative community for creating so many shows, and providing so many opportunities.Demonstrations over the past week have underscored just how much writers have soured on the company. In Los Angeles, Netflix’s Sunset Boulevard headquarters have become a focal point for striking writers. The band Imagine Dragons staged an impromptu concert before hundreds of demonstrators on Tuesday. One writer pleaded on social media this week that more picketers were needed outside the Universal lot, lamenting that “everyone wants to have a party at Netflix” instead.People were passing out fliers with messages like “Please Cancel Netflix Until a Fair Deal Is Reached” on the picket lines.Frederic J. Brown/Agence France-Presse — Getty ImagesOn Wednesday, demonstrators were out in force outside the headquarters. “Ted Sarandos is my dad and I hate him,” read one sign. Another said: “I shared my Netflix password. It’s ‘PAY ME’!”While the writers marched, the veteran television writer Peter Hume affixed fliers to picket signs that read “Cancel Until Contract” and “Please Cancel Netflix Until a Fair Deal Is Reached.”Mr. Hume, who has worked on shows like “Charmed” and “Flash Gordon: A Modern Space Opera,” said the streaming giant was responsible for dismantling a system that had trained writers to grow their careers into sustainable, fulfilling jobs.“I have 26 years of continuous service, and I haven’t worked in the last four because I’m too expensive,” Mr. Hume said. “And that’s mostly because Netflix broke the model. I think they put all the money into production in the streaming wars, and they took it away from writers.”Netflix’s decision to cancel its in-person showcase for marketers next week caught much of the entertainment and advertising industry off guard.The company had been scheduled to join the lineup of so-called upfronts, a decades-old tradition where media companies stage extravagant events for advertisers in mid-May to drum up interest — and advertising revenue — for their forthcoming schedule of programming.Netflix, which introduced a lower-priced subscription offering with commercials late last year, was scheduled to hold its very first upfront on Wednesday in Midtown Manhattan. Marketers were eager to hear Netflix’s pitch after a decade of operating solely as a premium commercial-free streaming service.“The level of excitement from clients is huge because this is the great white whale,” Kelly Metz, the managing director of advanced TV at Omnicom Media Group, a media buying company, said in an interview earlier this week. “They’ve been free of ads for so long, they’ve been the reach you could never buy, right? So it’s very exciting for them to have Netflix join in.”So it came as a surprise when advertisers planning to attend the presentation received a note from Netflix late Wednesday night, saying that the event would be virtual.“We look forward to sharing our progress on ads and upcoming slate with you,” the note said. “We’ll share a link and more details next week.”The prospect of hundreds of demonstrators outside the event apparently proved too much to bear. Other companies staging upfronts in Manhattan — including NBCUniversal (Radio City Music Hall), Disney (The Javits Center), Fox (The Manhattan Center), YouTube (David Geffen Hall at Lincoln Center) and Warner Bros. Discovery (Madison Square Garden) — said on Thursday that their events would proceed as normal, even though writers were planning multiple demonstrations next week.After Ted Sarandos said he would skip the PEN America Literary Gala, the organization said, “As a writers organization, we have been following recent events closely and understand his decision.”Kevin Winter/Getty ImagesMr. Sarandos’s decision to pull out of the PEN America Literary Gala will not disrupt that event either. Mr. Michaels, the “Saturday Night Live” executive producer, will still be honored, and Colin Jost, who co-hosts Weekend Update on “Saturday Night Live,” is still scheduled to M.C.“We admire Ted Sarandos’s singular work translating literature to artful presentation onscreen, and his stalwart defense of free expression and satire,” PEN America said in a statement. “As a writers organization, we have been following recent events closely and understand his decision.”The writers’ picket lines have successfully disrupted the productions of some shows, including the Showtime series “Billions” and the Apple TV+ drama “Severance.” On Sunday, the MTV Movie & TV Awards turned into a pretaped affair after the W.G.A. announced it was going to picket that event. The W.G.A. also said on Thursday it would picket the commencement address that David Zaslav, the chief executive of Warner Bros. Discovery, is scheduled to give on the campus of Boston University on May 21.One of the writers’ complaints is how their residual pay, a type of royalty, has been disrupted by streaming. Years ago, writers for network television shows could get residual payments every time a show was licensed, whether for syndication, broadcast overseas or a DVD sale.But streaming services like Netflix, which traditionally does not license its programs, have cut off those distribution arms. Instead, the services provide a fixed residual, which writers say has effectively lowered their pay. The A.M.P.T.P., which bargains on behalf of the studios, said last week that it had already offered increased residual payments as part of the negotiations.“According to the W.G.A.’s data, residuals reached an all-time high in 2022 — with almost 45 percent coming from streaming, of which the lion’s share comes from Netflix,” a Netflix spokeswoman said.“Irrespective of the success of a show, Netflix pays residuals as our titles stay on our service,” the spokeswoman said, adding that the practice was unlike what network and cable television did.Outside Netflix’s Los Angeles headquarters on Wednesday, writers on picket lines expressed dismay that the company was beginning to make money off advertising.“If they make money doing ads, my guess would be that ads will become a bigger revenue stream for them,” said Christina Strain, a writer on Netflix’s sci-fi spectacle “Shadow and Bone.” “And then we’re just working for network television without getting network pay.”Sapna Maheshwari More

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      ‘The Glory’ Was a Hit. Now Netflix Is Spending More on K-Dramas.

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      As the series, which focuses on bullying and revenge, became the latest global sensation to emerge from South Korea, Netflix announced it would spend $2.5 billion more on Korean content.“Somebody please help me!” Dong-eun, a high school student, screams as a classmate sears a hair curler into her arm while two other tormentors hold her down.The gruesome scene in a school gymnasium is one of the early, pivotal moments of “The Glory,” the 16-episode drama centered on bullying, social status and revenge that has become the latest in a succession of South Korean mega hits for Netflix. Its breakout sensation, “Squid Game,” became the streamer’s most popular series of all time.“The Glory,” which was released in two parts in December and March, is now Netflix’s fifth most popular non-English television offering ever. Executives said they were somewhat surprised to see how well the show did internationally, noting that it reached the top 10 non-English TV list in 91 countries.It was one of the Korean hits, along with “Squid Game” and “Physical: 100,” that Ted Sarandos, co-chief executive of Netflix, cited last month when he met with President Yoon Suk Yeol of South Korea. There he announced a $2.5 billion investment in South Korean content over the next four years and noted that stories created in the country “are now at the heart of the global cultural zeitgeist.”Don Kang, Netflix’s vice president of content for Korea, said it had been exciting to see the show take off globally. “‘The Glory’ is a great example of a story that resonates authentically with local audiences, but also depicts themes of human psychology and social issues, which audiences everywhere can relate to,” he said in a statement to The New York Times.“The Glory” revolves around Moon Dong-eun, who makes it her life’s mission to seek revenge on the people who bullied her in high school. Her scars serve both as physical reminders of the pain she suffered at the hands of bullies and as the motivation behind her yearslong quest for vengeance. As she ages and develops her complicated payback scheme, she transforms from victim to perpetrator.In braiding together the themes of bullying and revenge — plot devices that have animated dramas for centuries — “The Glory” lured droves of justice-hungry viewers in South Korea and beyond, even without the grand sets and striking visuals that propelled the popularity of “Squid Game.”Netflix officials said they were pleased to discover that a show focused on story line and characters could travel as well as it did. They said they decided early on to release the episodes in two batches in part because of the weightiness of the content.In a country where traditional broadcasters still censor smoking, Netflix is among the platforms that have opened a path for content creators to delve into topics that have long been considered too risqué, said Yu Kon-shik, an adjunct professor of communications at Konkuk University in Seoul and part of the production planning committee at the Korean Broadcasting System.Fans of “The Glory,” some of whom recalled their own experiences with bullying, admitted that they found it gratifying and cathartic to see Dong-eun upend the lives of her enemies, even when she did things they would never consider.“‘The Glory’ is this slow burn of a vengeance,” said Amy Lew, of Temple City, Calif., whose children have been bullied in school. “That’s everyone’s dark side, right? You want to see the underdog win.”“Squid Game” became Netflix’s most popular series of all time.NetflixThere is a reason so many people can relate. Almost one in three students reported being bullied in 2019, according to a UNESCO report, which also found that the prevalence of bullying has increased in almost one in five countries. And although reports of school violence in South Korea are relatively low — about 2 percent of students report being victims, according to its Ministry of Education — the actual figures could be higher because many students are afraid to speak up, said Kim Tae-yeon, a lawyer in Seoul who specializes in the subject.The resonance of “The Glory” and its themes parked the show on Netflix’s Global Top 10 list for non-English television for 13 weeks. (It has spent only three weeks on the list of leading non-English programs in the United States.) It became one of four Korean series among Netflix’s 10 most popular non-English TV offerings of all time, along with “Squid Game,” “All of Us Are Dead” and “Extraordinary Attorney Woo.”Now the company is hoping to build on those successes by releasing more than 30 Korean series, films and unscripted shows this year alone. At the end of March, just three weeks after the release of the second batch of episodes of “The Glory,” Netflix offered up another new Korean thriller: “Kill Boksoon.”It has spent the past five weeks in Netflix’s top 10 for non-English films.The global success of Korean productions demonstrates the international reach of Netflix — which can subtitle or dub shows in more than 30 languages — but also of the growing power of Seoul as a creative hub, Kang, the Netflix vice president, said.“Korea is a storytelling powerhouse with the ability to showcase uniquely Korean culture and issues,” he said, “while conveying universal emotions that resonate with people around the world.” More