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    Sardi’s Is Back After 648 Days, Its Fortunes Tied to Broadway

    The caricatures are back up. But many shows are canceling performances just as Sardi’s reopens, a hurdle for a restaurant catering to the theater crowd.It felt sort of like old times, the other night at Sardi’s.Joe Petrsoric, back in his familiar red jacket, was lining up martini glasses at the second floor bar where he has worked since arriving from Yugoslavia in 1972. Manning the front door, his traditional dark suit now accessorized with a face mask, was Max Klimavicius, who started working in the kitchen in 1974 after immigrating from Colombia; he now runs the place.It had been 648 days since Sardi’s, a watering hole so closely entwined with Broadway that it was name-checked in the Rodgers and Hart song “The Lady Is a Tramp,” last served its cannelloni au gratin. And now, on the long night of the winter solstice, the oft-imperiled Main Stem mainstay with caricature-covered walls was ready to try again.The timing is nerve-racking. The Omicron variant is rampaging through New York City, wreaking havoc in the theater industry.There were 33 Broadway shows scheduled to perform Dec. 21, which Mr. Klimavicius chose for a soft reopening with limited hours, a limited menu and reduced capacity. But so many actors and crew members are now testing positive for the coronavirus that only 18 shows actually took the stage that night, and one of those made it to curtain only because the playwright grabbed a script and went on to replace an ailing performer.“The place has to live,” said Mr. Klimavicius, who greeted customers like the long-lost friends many of them were, but also helped make sure they had proof of vaccination. “It’s part of the fabric.”The restaurant is a combination of Broadway commissary and tourist magnet. As it reopened, the producer Arthur Whitelaw, who still remembers a childhood visit to Sardi’s more than seven decades ago (his parents were taking him to a new musical called “Oklahoma!”), settled into a cozy corner from which he could survey the room. A few tables away sat four friends from The Villages, the fast-growing retirement community in Florida, who were in town to see “To Kill a Mockingbird” on their annual Broadway trip.The restaurant’s owners did a substantial rehabilitation of the four-story eatery this year, but are hoping no one will notice, because Sardi’s customers are tradition-bound.Sara Krulwich/The New York TimesThe work was made possible in part by help from the Shubert Organization, which owns the building, and in part with a large grant from a federal government program designed to provide emergency assistance to restaurants and bars affected by the pandemic. Sara Krulwich/The New York TimesBroadway is a small town, but a big business — in 2018-2019, the last full season before the pandemic, 14.8 million people saw a show, spending $1.8 billion on tickets. Many of those patrons also spent money at hotels, shops, and at restaurants like Sardi’s — a symbiotic, and symbolic, economic relationship that is essential to Times Square and the city at large.“Sardi’s is a symbol of Broadway and the Broadway scene, and it’s been closed for far too long,” said Tom Harris, the president of the Times Square Alliance, which represents a theater-dependent neighborhood that occupies 0.1 percent of the city’s land mass, but contributes 15 percent of its economic output. With New York’s business districts threatened by remote work, and its brick-and-mortar stores by e-commerce, in-person experiences like live theater and dining are more important than ever.Times Square is still in recovery mode. “Office workers are coming back slower than anyone would have expected or wanted — occupancies are about 30 percent — and about 77 percent of businesses are open,” Mr. Harris said. “We still have a ways to go.”Sardi’s, which has been operating on West 44th Street since 1927, employed nearly 130 people during peak seasons before the pandemic arrived; it’s restarting with 58.The restaurant has weathered its share of challenges — booms, busts, and bankruptcy. It has been popular and it has been passé, but it has always been there, known more for its caricatures than its cuisine, drawing a mix of industry insiders and theater-loving visitors to eat, drink, kibitz and commiserate.It was established by Vincent Sardi Sr., who in 1947, at the very first Tony Awards, won a special prize “for providing a transient home and comfort station for theater folk.” Mr. Klimavicius is now the majority owner.Sardi’s has about 1,200 caricatures of famous people who have eaten in the restaurant, most of whom are connected to the theater industry. About 900 are on display at any given time. Sara Krulwich/The New York TimesThe original caricature of Barbra Streisand was stolen, so now her image is the only one screwed into the wall, keeping watch over the empty dining room throughout the shutdown.Sara Krulwich/The New York TimesHabitués understand the risks now faced not only by Sardi’s, but by the industry, the neighborhood, and the city.“We haven’t proven that the pandemic is over, and that everything is not going to fail,” said Thomas Schumacher, the president of Disney Theatrical Productions, who likes to transact business at the upstairs bar while shows are running and the room is quiet. “But then, I grew up in California where the ground shook all the time and you never knew if your whole house was going to collapse on you, so I see it differently.”Sardi’s began the pandemic, appropriately, with a moment of high drama: On March 12, 2020, just moments after agreeing to shut down all 41 theaters, a group of Broadway bigwigs gathered at the bar to drown their sorrows. They ate, they drank, they hugged. Then many of them got the coronavirus.Among the industry gatekeepers who fell ill — with, to be sure, no way of knowing how — was Robert E. Wankel, the chairman and chief executive of the Shubert Organization, which has 17 Broadway theaters, and which is the restaurant’s landlord. On Tuesday, Mr. Wankel was there again, happily holding court over a vodka tonic and relentlessly bullish on Sardi’s, where he has been coming for 50 years, and lunches three times a week.“Sardi’s is going to do very well,” he said, “now that the theater is back.”Max Klimavicius, who grew up in Colombia, started working at Sardi’s in 1974 as an expediter in the kitchen. Now he owns the place.Sara Krulwich/The New York TimesAmong the restaurant’s most longstanding patrons: Arthur Whitelaw, a producer whose parents first brought him to Sardi’s in the 1940s. On the first night back, Whitelaw had a pre-theater dinner with his producing partner, Ruby Persson.Sara Krulwich/The New York TimesSardi’s has been a part of Broadway longer than some theaters, and has become part of the industry’s lore. As a line in “The Lady is a Tramp” has it: “The food at Sardi’s is perfect, no doubt / I wouldn’t know what the Ritz is about.” Alice Childress mentions it in her play, “Trouble in Mind,” now being staged on Broadway, while in the musical “The Producers,” Mel Brooks has a would-be showman dream of “lunch at Sardi’s every day.”Over the years, the restaurant has hosted luminaries from Eleanor Roosevelt to Ethel Merman, scads of Tony winners, Oscar winners and even, once a year, the dog that wins the Westminster Kennel Club Dog Show. “I went there with Elizabeth Taylor, for God’s sake,” said Charlotte Moore, the artistic director of Irish Repertory Theater.Among its current boldfaced regulars: the designer Michael Kors, who created a Sardi’s-themed cashmere sweater for Bergdorf Goodman (selling for $990).“When I walk into Sardi’s I feel like I’m living in ‘All About Eve’,” he said. “I know Times Square needs to come back, and I know Sardi’s needs to come back.”Joe Petrsoric has been working the bar at Sardi’s since 1972. “What am I going to do at home?”, he asked.Sara Krulwich/The New York TimesAlthough the dining room and bar will look quite familiar to Sardi’s regulars — polished but unchanged — the kitchen was completely overhauled in order to modernize it, and some equipment has yet to arrive because of supply chain woes.Sara Krulwich/The New York TimesSardi’s is among the last Broadway institutions to resume operations.Since June, 39 Broadway shows have begun performances, the TKTS booth is once again selling discounted tickets, and other industry watering holes, like Joe Allen and Bar Centrale, have long since reopened.But for months Sardi’s remained shuttered, with an eerie menu in the window still listing the specials for March 13, 2020: a tasting of five cheeses, meatballs over bucatini, sautéed sea scallops.Early in the pandemic, Mr. Klimavicius, like many, had his doubts — theater was dark, Midtown was dead, everything seemed uncertain. But this June, buoyed by $4.5 million from the federal government’s Restaurant Revitalization Fund, he began overhauling the space — redoing the kitchen, the gas lines, the ventilation, and the wiring, among other things — hoping to modernize it in a way that no one would notice. People who love Sardi’s are, to put it mildly, change-averse.“I was concerned when I heard ‘renovation’,” said Andrea Ezagui, a Sardi’s regular from Long Island, who showed up at 4 p.m. — the moment it reopened — and immediately repaired to the bar upstairs, where she celebrated with champagne and friends. “They kept it the way it should be,” she said, “a little piece of heaven on Broadway.”The restaurant’s famous caricatures came off their picture ledges for the restoration — all but one, that is. Barbra Streisand has the only caricature screwed to the wall, because fans stole the original; so now she remains, irremovable, with her admonition “Don’t steal this one” inscribed above her signature.On a recent afternoon, Mr. Klimavicius and his crew set about putting the hundreds of caricatures back up, starting with one of Lin-Manuel Miranda, “a good friend of the house.”As he settled into his domain on the second floor, Mr. Petrsoric, the bartender, was clearly relieved to be back on the job, after spending too many months in Mamaroneck, N.Y., riding a stationary bike and, by his own account, going crazy. “What am I going to do at home?” he said. “I love people. And think about 50 years behind the bar. You know how many people I know?”He started by mixing a Belvedere martini, a cosmopolitan and a lemon drop. “This is unbelievable,” he marveled. “But you know, it takes me one hour, and you’re back to normal.” More

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    Disney, With Benefit Concert, Makes an Early Return to Broadway

    Disney stage alumni will give four performances at the New Amsterdam Theater, two months before the curtains rise on “The Lion King” and “Aladdin” in New York.For the first time in what certainly feels like forever, classics from the Disney songbook will once again — and sooner than expected — ring out from a Broadway stage.The New Amsterdam Theater, usually home to “Aladdin,” will briefly welcome audiences back for four concerts benefiting the Actors Fund in late July, with a handful of Disney stage alumni performing numbers from “The Lion King,” “Frozen,” “Beauty and the Beast,” “Aladdin” and others.The concert series, “Live at the New Am,” is somewhat of a soft reopening for Disney’s theatrical division in New York, albeit without the more elaborate production elements and massive companies that its stage adaptations typically entail. “The Lion King” and “Aladdin,” along with nearly a dozen other Broadway shows, start back up in September.“We have a concert unit, and we have a theater that’s sitting there waiting to be opened, and so it made sense to ‘what if,’” Thomas Schumacher, the president of Disney Theatrical Productions, said in a Zoom interview from London’s Lyceum Theater. (“The Lion King” is set to begin performances there later this summer, as is “Frozen” down the street.)As of Wednesday, Covid-19 protocols for “Live at the New Am” were still in flux: Disney hasn’t yet settled whether masks will be required. Audience members will need to show proof that they are fully vaccinated; attendees under 12 are exempt but must be with a vaccinated adult. (A couple of blocks away, “Springsteen on Broadway” has similar vaccination requirements but no mask mandate.)The Disney concert isn’t so much a test run of Covid-19 protocols ahead of the September reopenings, Schumacher said, since the latest guidance will continue to evolve. Logistically, after 16 months without an audience, it’s primarily a chance to get the theater’s entire ecosystem back up and running.“It’s very difficult to imagine, just on a practical level, bringing the entire company of ‘Aladdin’ — orchestra, cast, crew, everybody, ushers — all back in the theater and bang, just starting back in with the show,” Schumacher said. “We need the theater to get back up to speed before it starts.”It’s a process that involves reopening the box office, getting ticket-takers and other front-of-house staff back to work and examining the traffic patterns of how patrons move through the building. Not to mention one of the more underrated needs: “To hear laughter and applause and joy in the space is valuable — gives everyone confidence,” Schumacher added. “People need confidence to come back.”For the past decade or so, Disney has staged retrospective concerts of its Broadway hits around the world, from Japan to Orlando, Fla., and even alongside a full orchestra at Royal Albert Hall, in London. Michael James Scott, the most recent (and the next) Genie in Broadway’s “Aladdin,” has performed in several: “I’m telling you, it’s like 11 o’clock number after 11 o’clock number.”Scott is joined in this iteration by Ashley Brown, the original Mary Poppins on Broadway; Kissy Simmons, who has played Nala in “The Lion King” on Broadway; and Josh Strickland, Disney’s original Tarzan on Broadway.There will be three evening performances of “Live at the New Am,” from July 22-24 at 7:30 p.m., and a 2 p.m. matinee on July 25.“It’s a much more intimate feel,” Scott added in a phone interview, “but yet still all of that amazing music that people love.” More

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    As Broadway Plans Its Return, ‘Hamilton’ Will Require Vaccines Backstage

    With 23 shows setting Broadway reopening dates, audiences can expect full crowds, masks and flexible ticketing policies. But not lower prices.As Broadway prepares for a fall reopening, the “Hamilton” producer Jeffrey Seller said he will mandate that all of his show’s employees, including the cast and the backstage crew, be vaccinated against the coronavirus.Seller is the first producer to make such a declaration publicly, and it is not clear whether any of Broadway’s many labor unions could or would challenge such an effort. Brandon Lorenz, a spokesman for the Actors’ Equity Association, said of a vaccination requirement, “That would be something we would find acceptable, as long as the employer complies with the law.”Broadway’s cast and crew work in very close quarters in tight backstage spaces, and actors onstage are extensively exposed to one another’s exhalations because they are unmasked, speak and sing loudly in proximity, dance in partnered and group configurations, and in some shows kiss or fight.Seller’s plan comes as many American colleges and universities say they will require students to be vaccinated, and employers are wrestling with whether to do the same.Broadway producers, many of whom announced resumption plans over the last week, are still figuring out details, including what safety measures will be necessary come fall. But social distancing is not expected, and ticket prices, from early reports, are not going down.Seller, who said he does not plan to require vaccination for patrons, disclosed his intentions in a joint interview with Thomas Schumacher, who as president of Disney Theatrical Productions is the producer of “The Lion King,” and David Stone, the lead producer of “Wicked,” in which the three discussed their decision to reopen their productions — all popular juggernauts — on the same night, Sept. 14.Neither Schumacher nor Stone said whether they would require vaccinations for cast or crew.The trio said they and others started talking a week or two after Broadway shut down, trading tips and comparing coping strategies. Those periodic check-ins continued for more than a year, slowly pivoting to reopening plans. Then Stone made a suggestion in a call with Seller and Schumacher: What if, instead of jockeying for position, their shows all opened on the same night?A fan photographing the display outside “Hamilton,” which is one of four Broadway shows that will raise the curtain on Sept. 14. Jutharat Pinyodoonyachet for The New York Times“The three of us recognized that by joining together, the sheer announcement would get more play, and that’s good for everybody,” Schumacher said. Seller took the idea to his creative team, which, he said, “were so strongly in support of us holding hands and going together.”So on Tuesday, “Hamilton,” “The Lion King” and “Wicked,” which are regularly among Broadway’s biggest box office draws, jointly announced that they would open on a single night — a date they chose in consultation with industry leaders and government officials and based on an assessment of when vaccination rates will be high enough, and infection rates low enough, to do so safely.They are planning staggered curtains — 7 p.m. for “Wicked” (Glinda’s opening line: “It’s good to see me, isn’t it?”); 7:30 p.m. for “The Lion King” and 8 p.m. for “Hamilton” — to allow dignitaries and journalists to stop by them all.“It made sense, and it frankly was a very effective way to communicate,” Schumacher said. “It said Broadway is coming back.”Their plan became the focal point for Broadway’s reopening, as Gov. Andrew M. Cuomo declared Sept. 14 the date on which Broadway shows would start to return at 100 percent seating capacity.But not everyone was ready to defer to the troika.“The Phantom of the Opera,” with bragging rights as Broadway’s longest-running show, barged out of the gate with the first post-Cuomo reopening announcement, slated for October. “Chicago,” which touts itself as the longest-running American musical (“Phantom” originated in Britain), crashed the Big Three party, declaring it would open on the same night, but announcing it four days earlier.“Come From Away” opted to seize some of the attention, buying a TV ad spot during the “Good Morning America” segment in which the bigger shows announced their plan. And at least one musical is still hoping to get a jump on “Hamilton,” “The Lion King” and “Wicked” by opening even earlier.But there’s no question that the trio’s collective action drew national attention to Broadway’s planned return. As the delayed 2021-22 theater season starts to take shape, 23 shows have already announced performance plans, and more are expected soon.The nine shows that have chosen to start performing in September are well-established brands confident that they can find an audience even at a time when tourism is expected to be soft. They include “Six,” which has a strong tailwind coming out of London; “American Utopia,” a return engagement for David Byrne’s sold-out dance concert; as well as “Come From Away,” “Moulin Rouge! The Musical” and another Disney production, “Aladdin.”The long-running revival of “Chicago” announced its Sept. 14 reopening ahead of three other major shows whose producers had agreed together to return on that date.Jutharat Pinyodoonyachet for The New York TimesRiskier shows and those with more niche audiences are holding off a little longer. The nonprofits that present on Broadway are waiting at least until October to get started, as are many of the new commercial productions.Even some big draws are opting to give consumers more time to get comfortable with the idea of gathering in indoor crowds: “Dear Evan Hansen,” for example, is waiting until to December to resume, and two big-budget new productions, a Michael Jackson biomusical called “MJ” and a starry revival of “The Music Man,” are aiming to open in February, although both are planning to start performances in December.What do the first round of announcements tell us about post-pandemic Broadway?Ticket-buyers are being told they will be required to wear face masks (although it’s not clear how changing advice from the Centers for Disease Control and Prevention might affect that expectation). Theaters will have upgraded HVAC systems with virus-trapping filters. Most ticketing will be digital. And theaters are reserving the right to impose a variety of safety protocols — in an explanatory note similar to that posted by other shows, “Ain’t Too Proud” says “protocols may include mask enforcement, increased cleaning and ventilation/filtration enhancements, vaccination or negative test verification, and more.”Prices, at least so far, are similar to what they were prepandemic, although premium prices are somewhat lower. The priciest seat at “Hamilton,” for example, is now $549, down from $847 before the pandemic.But it will be far easier to cancel or exchange tickets.Disney, in particular, has taken steps to make ticket-buying less onerous: The company said it would pay all Ticketmaster fees for performances through Aug. 7, 2022. (High service fees often irk consumers; a $99 ticket to “Tina,” for example, costs another $14.70 in fees.) Disney said it would also allow free ticket exchanges and refunds, and would offer package deals for those who buy seats at both “Aladdin” and “The Lion King.”How often will shows perform? The Broadway League and labor unions, concerned about the possibility of soft demand for some productions, have been discussing whether to allow shows to come back with fewer than eight performances a week, and prorated salaries.The issue remains unresolved, but a few shows are now marketing a reduced schedule. “Chicago” and “Dear Evan Hansen,” for example, are offering tickets to just five shows many weeks; “Six” is listing mostly, um, six.For the big shows, early sales have been strong, producers said. “Yesterday, we had hope,” Seller said. “Today we have confirmation.”Among the early purchasers: Claire Grimble, 51, of Belmont, Mass., who bought tickets to “Jagged Little Pill” as soon as that show, featuring the songs of Alanis Morissette, went back on sale. She said the cast album had helped her teenage daughter, who had seen the show in 2019, get through the pandemic.“We booked tickets for the first weekend it is open,” she said. “We can’t wait.” More