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    West End Theatergoers Grumble as Prices for the Best Seats Surge

    Concern is growing that a night at the theater in London is becoming unaffordable, especially when a production has starry names, like Kenneth Branagh’s “King Lear.”When hundreds of playgoers lined up outside Wyndham’s Theater in London this week, the mood was excited. They had come to see Kenneth Branagh, the revered Shakespearean actor, directing and playing the title role in “King Lear.”But some were still thinking about the price they’d paid to be there.Alan Hooper, 75, a retired teacher, said that, at the box office that morning, he was offered a seat in the first balcony for 200 pounds, around $240, or a standing place for a fraction of the cost. He chose to stand for the show’s two-hour run time. West End prices, Hooper said, were “out of control.”Another audience member, George Butler, 28, said that he was overjoyed to have secured two tickets for 20 pounds, or about $24, each, even if they were in the nosebleeds. “Theater is becoming very elitist,” Butler said. “The minute there’s a well known person in a play, it’s unaffordable.”London’s theater world is increasingly simmering with complaints over soaring ticket prices, and a perception that they are creeping closer to Broadway levels. Even as producers insist that a fraction of tickets must be sold at steep prices to offset cheap seats for low earners, concern is growing that a night at the theater is becoming an unaffordable luxury.The West End’s own stars are fueling the fuss. In April, Derek Jacobi, the veteran actor, told The Guardian newspaper that potential theatergoers were now having to think “more than twice” about attending shows. A few months later, David Tennant stirred debate when he told a Radio Times podcast that rising prices were “strangling the next generation of an audience coming through.”Leicester Square in London’s West End. British actors have spoken out about soaring ticket costs, noting that the prohibitive expense was limiting theater’s reach.Jane Stockdale for The New York TimesThis fall, theater message boards and social media erupted in indignation when tickets for a production of “Plaza Suite,” starring Sarah Jessica Parker and Matthew Broderick, went on sale with a top price of £395, around $477 — a level rarely heard of in London.Yet it was unclear whether these few high-profile cases reflected a wider problem. Alistair Smith, the editor of The Stage, a British theater newspaper, said it was difficult to analyze whether ticket prices were increasing across the board, because producers release so little sales data.To fill the gap, his newspaper annually surveys the cheapest and most expensive tickets across the West End. This year’s results, Smith said, showed that the average price for tickets in the most expensive price group was £141, or about $170 (a decade ago, the figure was a much lower £81). This year’s average was still “a long, long way behind Broadway,” he said, adding that the cost of the priciest tickets had barely changed since 2022, despite soaring household costs.However, Smith added, the average price of the least expensive tickets had risen by more than inflation to £25, or $30. “It would be a concern if that trend continues,” he said.For many West End producers, the perception of a price hike is a source of growing frustration. Patrick Gracey, a producer who sits on the board of the Society of London Theater, said that the news media published articles about high ticket prices because it “gets clicks.” Those stories were “misleading audiences about the availability of affordable tickets,” he said.Last year, Gracey said, theatergoers paid an average £54, or about $66, to see a West End show. (The average price on Broadway last week was double that at $125, according to data from The Broadway League.)Producers were facing soaring costs, Gracey added. After Russia’s full-scale invasion of Ukraine, some theaters saw their energy costs spike as much as 500 percent, and there were similar jumps in set-building material prices. Last year, West End actors and technical staff secured a pay deal that saw their wages rise, too.The average West End theater ticket price in 2022 was about $66: high, but considerably less expensive than Broadway tickets.Jane Stockdale for The New York TimesEven with those pressures, Gracey said producers were working to keep theater accessible and were offering cheap tickets for those who couldn’t splurge. “It’s only possible to offer those tickets because some people are paying top price,” he said.The producers of “King Lear” said in an emailed statement that they were offering 150 tickets per performance at £20 — equivalent to 19 percent of the house. Those included 17 in the front row, with the rest in the back rows of the theater’s three tiers.The problem was with audience perception, said Nick Hytner, a co-founder of the Bridge Theater. Producers needed to develop “a compelling counternarrative” that theater was affordable or else young people would decide that the art form wasn’t for them. Discounting the worst seats at the back of cramped Victorian theaters didn’t cut it, he said, adding that theaters need to develop more innovative approaches to pricing.Some theatergoers have justified the price of tickets for a once in a lifetime experience of seeing actors like Branagh onstage.Jane Stockdale for The New York TimesOne West End show that is trying something new is “Operation Mincemeat,” a musical set in World War II. At every performance, all the seats in the house cost the same price, but that amount rises gradually throughout the week, from £39.50 on Mondays to £89.50 on weekends. Jon Thoday, the managing director of Avalon, the show’s producer, said that the production lost money on Mondays, but added that the pricing strategy was good for the musical’s long term future because it brought in a younger audience.“There will always be a fuss about ticket prices, unless others change,” Thoday said.At “King Lear” earlier this week, theatergoers weren’t complaining about Branagh’s show, at least. Marshall Shaffer, 31, a movie journalist visiting from New York, said he had paid $403 for two tickets. “I did not think that was necessarily a bargain,” he said, “but Branagh’s probably the premiere Shakespeare interpreter of his time, and I think it’s worthwhile.”Another audience member, Penny Smith, joked that she’d had to “sell a child” to buy her ticket, but said she was happy to pay to see Branagh. Plus, she said with a laugh, the tickets were “a darn sight cheaper than New York. Have you seen the prices there?” More

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    Covid Surge Shuts Down West End Shows

    Many London theaters are canceling performances, and people in the industry fear that more productions will have to close when England ends distancing and mask-wearing requirements next week.LONDON — The cast and crew of “Seven Methods of Killing Kylie Jenner,” an experimental play at the Royal Court, were just two weeks into their run when they received some bad news: One member of the company had tested positive for the coronavirus, and everyone had to quarantine.On July 4, the theater canceled performances for a week.The next day, the producers of “Hairspray” at the London Coliseum announced that they were canceling nine days of shows, because a member of the production team had tested positive, and later that week the Globe called off a performance of “Romeo & Juliet,” because an actor in the show had, too.This Monday alone, “The Prince of Egypt” at the Dominion Theater; another “Romeo & Juliet,” at the Regent’s Park Theater; and “Bach and Sons,” at the Bridge were all canceled for at least five days because of confirmed or potential cases.The spate of abandoned shows comes at what was supposed to be a celebratory moment for British theater. Starting Monday, playhouses in England will be allowed to open at full capacity for the first time since the pandemic began, as the country ends restrictions on social life in an effort to restore normalcy while living with the virus. Audience members will no longer have to wear masks inside theaters, although many are encouraging patrons keep them on.Yet with coronavirus cases soaring in Britain because of the more contagious Delta variant, theaters fear more cancellations, given that many young actors and crew members are not yet fully vaccinated. “We are all ready for it to happen again,” Lucy Davies, the Royal Court’s executive producer, said in a telephone interview. “It’s going to be fragile all summer.”“The Prince of Egypt,” at the Dominion Theater, shut down on Monday along with two other London shows.Matt CrockettCalled-off shows will cause further financial stress on cash-strapped theaters, Davies said, especially because no commercial insurers in Britain offer cover for coronavirus-related cancellations. And producers say the British government’s coronavirus rules are part of the problem. When people test positive here, they are required to quarantine for 10 days, as must all of their “close contacts” — defined as anyone who has been within about six feet of an infected person for 15 minutes.In Britain, more than 42,000 new coronavirus cases were recorded on Wednesday, a number last seen in January when the country was in lockdown to prevent its health system from being overwhelmed. Sajid Javid, the health minister, said on Monday that daily numbers were likely to rise to over 100,000 a day during the summer, although hospitalizations and deaths are expected to be much lower than in previous waves of infection, because two-thrids of adults have been fully vaccinated.In the first week of July, more than 520,000 people in England were told to quarantine as close contacts, according to official figures. They have to isolate even if they test negative for the virus or have had two vaccination shots.Eleanor Lloyd, a producer who is the president of the Society of London Theater, said that most of the cancellations were because of close contacts who were told to isolate, rather than positive cases.The Regent’s Park Theater said in an emailed statement that several of its staff members had been told to stay at home and were still in quarantine, despite later testing negative. “We do need an alternative to automatic self-isolation for our acting company and crew, as the current situation is simply unsustainable,” the statement said.Starting Aug. 16, fully vaccinated close contacts will no longer need to quarantine. “It’ll be better from then,” Lloyd said. But that is still a month away, and the risks may continue longer. So she is considering employing more understudies for a forthcoming production of Agatha Christie’s “Witness for the Prosecution.” That would have a cost, too, she said.London theaters have adopted safety measures to try to limit the risk of outbreaks. In most, casts and crew are tested several times a week, and masks and distancing are typically required offstage. But “people are traveling to and from the theater, and that is a risk, however safe our environment is,” Davies said.Joel MacCormack and Isabel Adomakoh Young in the title roles of the Regent’s Park Theater production of “Romeo and Juliet.” The show’s producers also had to call off performances.Jane HobsonThe safest productions seem to be those created especially for these pandemic times, with social distancing among the players both onstage and behind the scenes. The Globe has used this approach for shows like its “Romeo & Juliet.”Even so, last Saturday, Will Edgerton, who is playing Tybalt, learned that he had the virus after performing a home test.The Globe canceled that afternoon’s show so that a new actor could rehearse the role, then went ahead with the evening performance. “We are unique, as Shakespeare’s plays can be presented with distancing,” Neil Constable, the theater’s chief executive, said in a telephone interview. “But when you’ve got a major musical like ‘The Prince of Egypt,’ which costs millions of pounds and has lots of people onstage, you don’t have that option.”He said the British government should underwrite theaters’ risks, a sentiment that echoes calls by other leaders from Britain’s theater industry for a state-run insurance program. Last year, the government introduced a similar initiative for TV and movie shoots, but it has not announced anything for other forms of cultural life, as European governments like those of Germany and Austria have done.“We understand the challenges live events have in securing indemnity cover and are exploring what further support may be required,” a spokeswoman for Britain’s culture ministry said in an email.Davies, the Royal Court executive, said a safety net was badly needed, especially for commercial theaters that don’t receive public subsidies.She had a recent experience of the benefits of insurance, she said. On Monday, the cast and crew of “Seven Methods of Killing Kylie Jenner” were scheduled to return to the stage for their first performance since completing their quarantines — but then a severe storm flooded the theater’s basement and the show was canceled again.“It was devastating — it was their comeback,” Davies said, before adding that the theater’s insurers had covered some of its losses that night. “We’re insured for flooding,” she said, “just not Covid.” More

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    England’s delayed reopening is a blow to culture and nightlife.

    LONDON — Andrew Lloyd Webber last week promised to open his musical “Cinderella” in London’s West End on June 25 — even if it were illegal to do so.“We are going to open come hell or high water,” he told The Daily Telegraph, a British newspaper. If Britain’s government tried to stop him because of rising coronavirus cases, he had one response, he added: “We will say: Come to the theater and arrest us.”Now, Mr. Lloyd Webber, 73, has his chance to go to prison — although he doesn’t appear to want to take it.On Monday evening, Prime Minister Boris Johnson of Britain said that social distancing would continue in England until July 19, at least — almost a month later than originally planned.The decision, announced at a televised news conference, was made because of a rise in coronavirus cases linked to the Delta variant. An average of 7,278 cases per day were reported in United Kingdom in the last week, an increase of 127 percent from the average two weeks ago. Deaths are rising but still very low, with an average of nine a day over two weeks.Scientists remain at odds over exactly how serious a threat it poses in Britain, however, with some arguing that the most dire predictions about rising hospitalizations underestimate the effect even the current level of vaccinations have on breaking the link between the number of new cases, hospitalizations and deaths.United Kingdom Coronavirus Map and Case CountSee the latest charts and maps of coronavirus cases, deaths, hospitalizations and vaccinations in United Kingdom.“I think it’s sensible to wait just a little bit longer,” Mr. Johnson said, adding that the delay would allow more people to be fully vaccinated.The delay was a gut punch to the British cultural world, which has been desperately seeking an end to social distancing.The delay leaves “thousands of jobs hanging in the balance,” Julian Bird, chief executive of UK Theater, a trade body, said in a statement. A quarter of nighttime businesses cannot survive longer than a month without new government support, the Night Times Industries Association, which represents clubs and pubs, said in a news release.The biggest blow may be to England’s nightclubs, which were told for the fourth time that they could not reopen at all, even with distancing. Nightclubs in Britain have been closed since March 2020, and over 150 events were planned in London alone for the weekend of June 25, including a sold-out 42-hour-long party at Fabric, a famed club that can hold 1,500 people.Those were all immediately canceled.“It’s really, really frustrating,” Cameron Leslie, one of Fabric’s founders, said in a telephone interview. He had hired over 100 staff over the past month, expecting to reopen, and now was not able to furlough them. “You can only be pushed and tested so far before our entire sector can’t respond anymore,” Leslie added.Stuart Glen, the founder of The Cause, another London club, said in a telephone interview that the delay would cost him “hundred of thousands” of pounds and force him to rearrange 40 events. He’d had enough, he said. “I think everyone should riot if July doesn’t happen,” he said. “They can’t control people like this,” he added.“It’s so devastating for so many people,” said Yousef Zahar, a D.J. and co-owner of Circus, a nightclub based in Liverpool, that in May held two pilot events featuring 6,000 maskless dancers.Theaters, museums and music venues were allowed to reopen with distancing last month, but larger venues and all nightclubs have remained firmly shut. Mr. Lloyd Webber has repeatedly said that glitzy productions like “Cinderella” — which has a 34-strong cast and is already weeks into rehearsals — are financially unviable in half-full theaters.For those hoping to attend the opening of“Cinderella,” it was still unclear if the show would go on.“We’re working hard behind the scenes to make sure everyone gets to the ball,” the show’s producers said in a statement posted on Twitter. More