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      ‘Squid Game: The Challenge’ Is More Depressing Than the Original

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      “Squid Game: The Challenge” keeps the slick design of the dystopian drama but loses the point.Late in the first season of Netflix’s “Squid Game” — two-year-old spoiler alert, I guess — an elaborate, deadly contest among 456 needy contestants is revealed to be an entertainment for the viewing pleasure of a handful of crass, wealthy “VIPs,” who watch the gruesome proceedings wearing golden animal masks.You could look at that situation and see a dramatization of the way a decadent system exploits desperate souls. Or you could look at it and say: All that production effort and they couldn’t monetize the show for a bigger audience?For everyone in the latter group, there is now “Squid Game: The Challenge.” The reality spinoff, whose first five episodes premiered Wednesday on Netflix, keeps the drama’s kaleidoscopic set design, its outfits and many of its competitions. It gets rid of the messy murder business — sort of — along with most of the uncomfortable ideas.What’s left is a beautifully designed but empty game box, a creepy dystopia cosplay, an answer to the question of what happens when you take a darkly pointed TV satire and remove its brains.The worldview of the original “Squid Game,” written and directed by Hwang Dong-hyuk, was as subtle as a gunshot. Debtors, criminals and sundry other last-chancers are recruited by a mysterious organization to compete in scaled-up versions of playground games. One player will win a life-changing sum; the penalty for losing is death.Through the protagonist, Seong Gi-hun (Lee Jung-jae), we confront the question of whether one can survive the game, and by extension a ruthless economic system, and still keep one’s soul. The commentary could be blunt and obvious; “there’s a difference between making reference to something and actually illuminating it,” my colleague Mike Hale wrote. But the show had something to say and said it with style.“The Challenge” keeps the style, with the copycat precision of an A.I. image generator. It opens with a montage of colorful re-created “Squid Game” sets and the singsong of the giant robo-doll that presided over the opening game of Red Light, Green Light.That game opens “The Challenge,” with the full mob of contestants, dressed in familiar green track suits, stop-start racing to a finish line. Those who fail, by moving when they are supposed to be frozen, are eliminated faux-execution-style; tiny squibs explode under their shirts, spattering them with black ink. (Apparently a simulated shooting massacre is tasteful as long as you don’t use red.) They fall “dead,” like war re-enactors. The survivors are brought to a re-creation of the cavernous prison-dorm and burst out in cheers. “Best slumber party ever!” one says.The stakes are real, if not life-or-death. For every player fake-murdered, $10,000 is added to the prize pot, represented as in the drama by a giant piggy bank, up to $4.56 million.The idea of basing a real game on a brutal fake one isn’t inherently bad. (The reports of “inhumane” filming conditions are another matter; Netflix has said that “all appropriate health and safety measures were taken.”) Plenty of great reality shows gamify deadly situations. “Survivor” is a stylized shipwreck. “The Traitors,” from the same studio as “The Challenge,” is essentially a murder mystery.The problem with “The Challenge” is symbolized by those little pops of black “blood.” It’s painfully literal, yet colorless.Between contests, the players stay in a hangar-like dormitory as in the original.Pete Dadds/NetflixIt doesn’t want you to forget for a second that you’re visiting the wonderful world of “Squid Game” — that I.P. is too valuable to abstractify. Besides rebuilding the sets, it tries to reproduce characters from the series, finding contestants to fill the roles of hard villains, doomed softies and sympathetic elders. One group of allies dub themselves the “Gganbu Gang,” using the Korean word for a close friend that was a key term in the series.But “The Challenge” shies away from everything in “Squid Game” that cut to the jugular — in particular, the commentary about how capitalism pits ordinary people in gladiatorial combat. Like a lot of reality shows, it peppers in interviews with players who want to win the prize to support family or achieve dreams. But the competition is cast as opportunity, not exploitation. “The Challenge” does not want to bum you out.Why does it matter? Great games don’t just have good mechanics. They have ideas, like Monopoly, the family rainy-day pastime originally conceived to disseminate Georgist concepts about land use and equity. Reality shows have ideas, too, uplifting or cynical or even satirical. A game’s rules are an expression of values; the kind of play that works in a certain game says something about the kind of behavior that works, or should work, in the world.So if you take a reality competition — even a fictional one — and keep its aesthetics while stripping its foundational ideas, you’re left with, in this case, a well-produced, boring version of “Big Brother.” There’s a lot of generic conflict, a lot of stultifying downtime in the bunk room and way too many characters to try to build investment in.And because “The Challenge” wants to reproduce the look and gameplay of “Squid Game” while staying all in good fun (a producer likened it to a theme-park ride based on a movie), it’s a tonal mess.At times, it offers a bleak view of human nature. Players are disdained for cracking under pressure and one contestant, an early “villain” in the narrative, says, “sympathy, it’s only a weakness.” Other times, it is stickily sentimental and heartwarming. Sometimes the show encourages, or at least allows, cooperation; sometimes it forbids it.“The Challenge” does pull off some exciting set pieces. There’s a wicked twist to set up the pairings in the one-on-one marble game (which was also the dramatic high point of the original series). It even manages to improve on the glass-bridge hopscotch game. (Other events, like a board-game-based replacement for the drama’s tug of war segment, feel interminable.) But even at its best, you’re always conscious of watching an escape-room simulacrum of a famous TV show.And that’s where there is a kind of message in “Squid Game: The Challenge,” if an inadvertent one: It is an object lesson in how entertainment can appropriate any artistic or political statement. There is no dystopia so chilling that, with the right production values, you can’t sell it back to the audience as escapist fun.Since “The Challenge” does depend on being escapist fun, though, it can’t embrace this meta idea either. Maybe the biggest loss in this adaptation is the tension between the players and the competition itself. In the original drama, the game was the ultimate villain, and we saw the hero finally rebel against its shadowy makers.In the reality show, I’d expect no such satisfaction. The only way to win is not to watch. More

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      In ‘Squid Game: The Challenge,’ the Deaths Are Fake, but the Cash Is Real

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      A new reality competition based on the violent Korean hit features 456 players vying for a $4.56 million prize.Player 450, dressed in a green and white tracksuit, lunged forward, rushing to reach the finish line. Suddenly, the head of a gigantic doll swiveled around and she froze, but it was too late. She crumpled to the ground.Those who watched the TV thriller “Squid Game” will remember the Red Light, Green Light blood bath, in which players had to race across a room and stop moving every time a doll’s head turned around, or be shot to death.But in this version of the game, it wasn’t blood soaking Player 450’s shirt — it was black ink from a squib under her T-shirt. And not long after dropping to the ground, Player 450 would get up, disappointed but otherwise unscathed.She and 455 other contestants were competing for a $4.56 million prize as part of “Squid Game: The Challenge,” a Netflix reality competition, premiering Wednesday, that recreates the devilish games of the streamer’s hit Korean drama, including the dalgona candy contest, the glass bridge challenge and the marbles game. When Netflix opened its casting call in 2022, more than 80,000 people applied to join.As their numbers dwindle, the players forge alliances and break promises, making Machiavellian maneuvers to avoid elimination and gain the upper hand in pursuit of the cash prize.“We wanted the show to reveal, just as the drama had revealed, a study of human nature under pressure and what people are really made of,” John Hay, one of the show’s executive producers, said in an interview. The show, filmed in England, is co-produced by the Garden and Lambert Studios.The show recreates the games from the original, like the dalgona candy contest.NetflixUnlike with the original drama, the producers of this show say they didn’t know ahead of time who would ultimately win. Earlier this year, some former players told Rolling Stone that the games were rigged, claiming that some players were preselected to advance to the next rounds.In a statement to The New York Times, Netflix denied that this happened. “All eliminations in the series were approved by our independent adjudicators, who were on set at all times to ensure fairness of all games,” a spokesman said.In an interview, executive producers said they compiled an enormous amount of footage of all the contestants early in the games, which allowed them to edit the show to focus on contestants who survived until later stages.To supplement the games, the producers also introduced a series of “tests of character”: mini-challenges in which contestants are forced to make difficult choices. Early on, two contestants receive the option to either eliminate a player or give another player an advantage for the next game. In a different test, a man gets a phone call and is told he has two minutes to convince another player to take the phone from him and be eliminated.“The drama is all about the alliances and groups people form,” said Stephen Lambert, an executive producer. “We needed to find ways to create challenges for people that would play to their sense of loyalty and sense of trust.”Recreating the games required complex engineering and a scientific attention to detail. To re-enact the dalgona game, in which contestants had to extract part of a candy without breaking it, the show’s designers spent months testing a variety of cookie recipes to find one that would accommodate contestants’ allergies while not being too soft or too brittle.Re-enacting Red Light, Green Light also posed challenges. To design the doll, which is more than 13 feet tall, the show’s designers requested exact dimensions from Hwang Dong-hyuk, the director of the original drama.Then they fed the designs into the largest 3-D printer in the United Kingdom and left it running for a month in order to fabricate the doll’s components, said the lead production designer, Mathieu Weekes. The most difficult task was designing an enormous head that could whip around fast enough to eliminate contestants without flying off the doll’s body in the process, said Ben Norman, the lead games designer. Once the doll was ready, the contestants were brought into a gigantic airship hanger in Cardington, a city north of London, to play the game.Former contestants told Variety and Rolling Stone earlier this year that they were forced to play the game in cold temperatures, resulting in some players receiving medical attention, a claim that Netflix has confirmed.The Red Light, Green Light contest included a working replica of the show’s 13-foot doll.Netflix“On the day of filming Red Light, Green Light, a small number of people were treated for mild medical conditions caused by the cold temperature, and one person was treated for a shoulder injury,” a Netflix spokesman said. “There were no other medical issues with the contestants during the remainder of the games.”The spokesman added that medics were on set at all times and that “all appropriate health and safety measures were taken throughout the filming period.”One of the contestants, Bryton Constantin, 23, said in an interview that he recalls people complaining about the cold, but he doesn’t remember any contestants experiencing severe injuries because of it.“We didn’t sign up for a beach trip in Hawaii,” he said. “We signed up for ‘Squid Game’ to win $4.56 million.”A Netflix spokesman would not say whether or not any contestants were compensated for their physical suffering or other unpleasant experiences on the show.After filming Red Light, Green Light, the show moved to studios in east London, where contestants lived in a large room filed with dormitory-style bunk beds, similar to the living quarters in the original series. Once they entered the studios, the lucky few who survived to the end would not leave for 18 days.“Nobody likes to sit in a room with 200 other people and eat not good food every day,” Constantin said. “But you’re in there struggling because everyone’s there for the same exact reason.” More

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      Sex, Thugs and Kidneys: ‘Bargain’ Bids to Be the Next ‘Squid Game’

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      A new Paramount+ thriller depicts a fight for survival amid sex scams, organ auctions and earthquakes. Like other Korean dramas, it is really about class.In “Bargain,” a new dystopian South Korean series on Paramount+, a man shows up at a hotel far from the city to consummate a deal. He is to pay a young woman for sex; the price is steep because she claims to be a virgin. But wait: It turns out she actually works for a criminal organ-auctioning operation, and the guy is about to unwillingly give up a kidney.Then an earthquake levels the hotel, initiating a desperate scramble for survival. And that’s just the first 30 minutes or so.There’s an almost comical amount of calamity in “Bargain,” the latest offering in the push from Paramount+ into a robust South Korean streaming market that exploded with the popularity of Netflix’s “Squid Game” in 2021. Like that show, which depicted debt-ridden citizens competing in a series of deadly, Darwinian children’s games for the amusement of wealthy overlords, “Bargain” deals in dystopian extremes. (All six episodes begin streaming on Thursday.)But these shows aren’t serving up shock for its own sake. They use dark fantasy to confront issues that plague contemporary South Korean society, particularly the economic inequality fostered by capitalism run amok; social isolation in a frenzied tech boom; and a widespread distrust of government authority.In a paradox of the South Korean streaming boom, shows that often dramatize desperate efforts to get a piece of the economic pie are proving to be big business. (Netflix, the world’s biggest streaming service, reported that 60 percent of its subscribers worldwide had watched a Korean-language show or movie in 2022; the company plans to invest $2.5 billion in South Korean content over the next four years.)Jin Sun Kyu plays a man lured into a trap set by a woman posing as a prostitute. Next thing he knows, a roomful of people are bidding on his organs. Then comes the earthquake.TVING Co/Paramount+“We’ve seen a lot of demand for international content across the globe, and Korean content particularly is a phenomenon in itself,” Marco Nobili, the executive vice president and international general manager of Paramount+, said in a video interview. “Globalization has really brought that to light. So certainly Korea was a top market for us.”Paramount+ entered the arena through a film and television partnership between its parent company, Paramount Global, and the South Korean media conglomerate CJ ENM. As part of that deal, Paramount+ and the Korean streaming giant TVing, which CJ ENM controls, committed to co-producing seven original Korean series, of which “Bargain” is the second. The first, “Yonder,” about a man who reconnects with his dead wife, debuted on Paramount+ in April. (Both premiered in South Korea, on TVing, in October 2022.)At the same time, Paramount+ has begun building its K-drama library with hit shows from the CJ ENM vaults, including the 2016 procedural “Signal” and a 2017 thriller about a religious cult, “Save Me,” both of which also arrived in April.A dark, competitive thread runs through much of it; and just as the characters in Korea’s many dystopian offerings must fight for survival, there seems to be a kind of “can you top this?” contest happening among the shows themselves. The premise of “Bargain” is a little more extreme than that of “Squid Game.” Paramount+’s coming series “Pyramid Game,” in which a bullied high school girl must become a sniper in order to survive a brutal game, looks to be yet another nightmare blood sport.For Byun Seungmin, the creator of “Bargain,” the idea of toxic competition is crucial.“In South Korea, the issue of the rich getting richer and the poor getting poorer is severe,” Byun said in a video interview last month through an interpreter. “There’s a prevailing sense of defeat that if one isn’t born into a good background, it’s difficult to have a fair opportunity to achieve something.”In “Bargain,” you can either afford to buy a kidney for your dying father (freshly carved from a captive), or you can’t. You either run a criminal empire, or what’s left of your body is fed to the fish. Near the end of the series, as the female and male lead characters (played by Jun Jong Seo and Jin Sun Kyu) try to escape the collapsing structure, one says to the other: “If we die here, we die for nothing.” The response: “People like us always die for nothing.”The hit Netflix series “Squid Game,” whose premise put contestants in a series of deadly children’s games, initiated the boom in the South Korean streaming market. Noh Juhan/Netflix“Bargain,” like “Squid Game,” offers the spectacle of millions in cash literally dangling above those who can grab it. Such images are laden with meaning, said the journalist Elise Hu, whose book “Flawless” is a deep examination of South Korea’s booming beauty industry.“You have this story in which body parts are actually getting fragmented, and organs sold and then harvested, so that you can put a price on a body,” she said last month in a phone interview. “It all flows from this moment that South Korea is in with consumption, where you can buy all the things that you want and it’s all money, money, money.”As Byun put it, “The younger generation in Korea now believes unless the system collapses, or a disaster occurs where everyone becomes truly equal, there is no opportunity for the future.”“Bargain” unfolds in a series of carefully choreographed long takes, the camera darting and gliding among the wreckage and creating a sense that, even in this dog-eat-dog world, everyone’s fate is connected. The dearth of editing made it essential that everyone hit their marks and stay on the same page.“It felt like a theater piece, or like I was playing a game of chess or Go,” Jun, the female lead, said through an interpreter. “The series is quite experimental in terms of the scenario and also the structure.”From left, Chang Ryul, Park Hyung-Soo and Jun in “Bargain.” Their characters must battle in an postapocalyptic-like environment after an earthquake collapses much of the building they are in.TVING Co/Paramount+The past few years have seen seismic change and even scandal in South Korean television and film. In 2017 the conservative president Park Geun-hye was removed from office and later convicted on charges of bribery, extortion and abusing her power, including the maintenance of a government blacklist that denied state funding to thousands of artists deemed unfriendly to her administration or insufficiently patriotic. During the Park administration, more filmmakers subsequently sought funding and distribution from streamers — especially Netflix, Hu said.Now the streaming frontier is wide open, and Paramount+ is staking its claim. Nobili, the Paramount+ executive, is particularly excited about the coming series “A Bloody Lucky Day,” about a taxi driver and a serial killer — shades of Michael Mann’s hit man/cabby movie “Collateral.”Business, in other words, is promising. But if “Bargain” stands to provide some wild entertainment for American audiences — and the promise of big revenue for its American streamer — Byun, its creator, seemed more focused on the culturally specific ways he hopes the series will speak about South Korea today. He described a country in which birthrates are plummeting and “people tend to avoid communication with others.”“They express anger about many things, claiming the value of fairness,” he continued. The characters in “Bargain,” he added, “reflect the masses in modern South Korea who seem to have lost hope, and even among them there is a rift.”And yet where there is collapse — of a building, an entertainment industry, a society — there is also the hope for renewal.“Collapse is not the end but a new beginning,” Byun said. “After going through the collapse, the characters inadvertently gain an opportunity to start over in a more primitive era where equality prevails.“I believe this also reflects the psyche of the public, desiring the end of the period they’re living in so that a new one can arise.” More

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      How Netflix Plans Total Global Domination, One Korean Drama at a Time

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      As “Squid Game” showed, success with audiences around the world can come from a laser focus on local taste.They met in a 20th-floor conference room in Seoul named for one successful project with Korean talent — “Okja,” a 2017 film of one girl’s devotion to a genetically modified super pig — to discuss what they hoped would become another hit.Quickly, the gathering of Netflix’s South Korea team became an unhappy focus group, with a barrage of nitpicks and critiques about the script for a coming-of-age fantasy show.One person said the story line pulled in too many fantastical — and foreign — elements instead of focusing on character and plot. The creative components struck another person as too hard to grasp, and out of touch.Finally, the executive who was championing the project offered a diagnosis: The writer had watched too much Netflix.Inspired by the streaming service’s success in turning Korean-language shows into international hits, the writer wanted this show to go global, too, and thought more far-fetched flourishes would appeal overseas.The fix, the executive said, was the opposite. The script needed to “Koreanize” the show, ground it in local realism and turn some foreign characters into Korean roles.Netflix wants to dominate the entertainment world, but it is pursuing that ambition one country at a time. Instead of creating shows and movies that appeal to all 190 countries where the service is available, Netflix is focusing on content that resonates with a single market’s audience.“When we’re making shows in Korea, we’re going to make sure it’s for Koreans,” said Minyoung Kim, Netflix’s vice president of content in Asia. “When we’re making shows in Japan, it is going to be for the Japanese. In Thailand, it’s going to be for Thai people. We are not trying to make everything global.”Front, a robot doll from the show “Squid Game.” Back, Minyoung Kim, Netflix’s vice president of content in Asia, who brought the show to the world.Chang W. Lee/The New York TimesNetflix’s 2023 Emmy nominations — a respectable if not record-breaking haul for the streaming service — tell one story of its ambitions: It received nods Wednesday for its prestige drama “The Crown,” its comedy-drama “Beef” and its reality shows “Love Is Blind” and “Queer Eye.”In addition to that wide spectrum of English-language programming, Netflix’s ambition is to grow in relatively untapped regions like Asia and Latin America, beyond its saturated core markets in the United States and Europe, where subscriber growth is slowing. It is allocating more of its $17 billion annual content budget to expanding its foreign language programming and attracting customers abroad.But the company is also betting that a compelling story somewhere is compelling everywhere, no matter the language. This year, Netflix developed “The Glory,” a binge-worthy revenge saga about a woman striking back against childhood bullies, which cracked the top five most-watched non-English-language TV shows ever on the service. Before that, at one point “Extraordinary Attorney Woo,” a feel-good show about a lawyer with autism, was in the weekly Top 10 chart in 54 countries. Last year, 60 percent of Netflix subscribers watched a Korean-language show or movie.The overseas content has also taken on greater significance with the Hollywood writers’ strike, in which Netflix has become a focal point of frustration for the ways streaming services have upended the traditional television model. In April, before the writers went on strike, Ted Sarandos, one of Netflix’s co-chief executives, said that he hoped there wouldn’t be a strike and that he would work toward a fair deal. But he also promised, “We have a large base of upcoming shows and films from around the world,” adding that Netflix had to “make plans” for a worst-case scenario.In building an audience abroad, Netflix has a head start on other major streaming platforms, although Disney and Amazon have announced plans to build their catalogs of international content. In many Asian markets, Netflix is also competing with a local streaming option — often created by broadcasters wary of ceding control to foreign media giants.Asia, Netflix’s fastest-growing region, is a key battleground because customers watch a higher percentage of programming in their native tongues. Netflix already has shows in more than 30 Asian languages.That’s where Ms. Kim, 42, comes in.Ms. Kim joined Netflix in 2016. Her job is, essentially, to help Netflix do something that has never been done before: build a truly global entertainment service with shows in every market, while selling Americans on the appeal of foreign-language content. If she is daunted by the demand, she doesn’t show it.She is chatty and direct, with an almost encyclopedic knowledge of Korean television dramas. But perhaps most importantly for her task, she is the woman who gave the Netflix-watching world “Squid Game.”‘Don’t expect miracles’In 2016, Netflix rented Dongdaemun Design Plaza, a Seoul landmark and futuristic exhibition space, for a red-carpet affair featuring the stars of one of its biggest shows at the time: “Orange Is the New Black.”The hors d’oeuvres were served, on theme with the show, on food trays meant to mimic prison. Netflix was arriving in Korea’s entertainment industry with a big splash. But the tongue-in-cheek humor felt inhospitable and culturally out of touch, according to industry people who attended. It left the impression of an American company that did not understand Korea.It was a clumsy start. A few months later, when Ms. Kim began in her role as Netflix’s first content executive in Asia with a focus on South Korea, she warned the company’s executives: “Don’t expect miracles.”Ms. Kim said she needed to make Netflix feel less foreign and sell creators on why they should work with the company.She traveled to visit producers at their offices instead of summoning them to see her. She arranged regular boozy dinners with producers — the custom in South Korea — knowing that it was difficult to gain their trust until they got drunk with her.Over lunch, where she had a steaming bowl of beef offal soup, she described her strategy.“Here, you first have to build a relationship,” Ms. Kim said. “At the time, I think the way we approached things felt very transactional and aggressive. When it comes to Asian partners, oftentimes it’s more than just the money we put on the table.”The 2021 show “Squid Game” became the most-watched show ever on Netflix and spurred interest in more Korean shows and movies.Noh Juhan/NetflixEarly in her tenure, she came across a movie script called “Squid Game” by Hwang Dong-hyuk, a respected local filmmaker. He had written it a decade earlier and could never find a studio to finance it. She said she immediately loved the irony of a gory “death game” thriller based around traditional Korean children’s games. She thought the concept might work better as a TV show, allowing for more character development than a two-hour film.But it seemed like a strange choice for one of her first big bets. Similar titles were in the young-adult genre, such as “The Hunger Games” or “Battle Royale,” a Japanese cult film in which a group of students fight to the death.“Who wants to see a death game with poor old people?” she recalled being asked by a member of her team.But after she saw the set designs, she was convinced that it would be a big hit in Korea. Netflix decided to change the English title to “Round Six” to appeal to an international audience. Near the release date, Mr. Hwang asked to change the title back because he felt that “Squid Game” was closer to the show’s essence.Much to everyone’s surprise, “Squid Game” garnered an enormous number of views in South Korea and across the world. It was a sensation that broke into the cultural zeitgeist, complete with a “Saturday Night Live” skit and Halloween costumes. And Netflix finally threw the right kind of party for the show’s Korean cast: an after-party, after dominating last year’s Emmy Awards.“Squid Game” changed everything. It became the most-watched show ever on Netflix, and it spurred interest in other Korean content. In April, to coincide with a visit to the United States by South Korea’s president, Yoon Suk Yeol, Netflix said it was planning to invest $2.5 billion in Korean shows and movies in the next four years, which is double its investment since 2016.After decades of Hollywood’s delivering blockbusters to the world, Netflix is trying to flip the model. Mr. Sarandos said that “Squid Game” proved that a hit show could emerge from anywhere and in any language and that the odds of success for a Hollywood show versus an international show were not that different.“That’s really never been done before,” he said at an investor conference in December. “Locally produced content can play big all over the world, so it’s not just America supplying the rest of world content.”‘Green-light rigor’Global expansion requires a guiding principle. For Ms. Kim, that’s “green-light rigor,” a mind-set she brought to Netflix’s office in the Roppongi district of Tokyo, where she moved last year to oversee the content teams in Asia-Pacific except for India. In some Asian countries, she explained, Netflix has a more limited budget, so the company has to select only the “must-haves” and pass on “nice-to-haves.” Green-light rigor also means not pandering to what Netflix imagines viewers across the world want.How that discipline played out in practice was on display when the Japanese content team met to discuss whether to option a book for a show in late January.The book in question was a love story set in a dystopian world with elements of science fiction. A data analyst said that based on the show’s projected “value,” he wondered whether Netflix would recoup its investment because of the sizable budgets usually required for science fiction.Kaata Sakamoto, who heads the Netflix Japanese content team, said the company had helped creators working in their own countries in their own languages reach a global audience.Chang W. Lee/The New York TimesKaata Sakamoto, who heads the Japanese content team, said he worried about the mismatched expectations of viewers who might come expecting a romance drama and then find themselves in hard-core science fiction.“It’s like someone who goes into a restaurant and they are served food that is different from what they want to eat,” he said. “If this is a ‘Romeo and Juliet’ tale, do we need a big sci-fi world setting? It feels like mixed soup.”The executive pitching the project said the writer watched “a lot of Netflix” and was aware of what was popular. So instead of a pure love story, he wanted to infuse elements of dystopian science fiction — a popular genre on Netflix.But Mr. Sakamoto, who played an active role in producing some of Netflix’s hits from Japan, seemed unconvinced.“My question is what is it about this project that is uniquely Japanese?” he asked.Netflix’s Tokyo office exudes an American vibe, but very little English is spoken in the creative meetings. This was the case when Mr. Sakamoto met with Shinsuke Sato, creator of “Alice in Borderland,” a science-fiction survival thriller that was Netflix’s biggest hit in Japan, to discuss a coming project.It was a free-flowing discussion that touched on minute details of the project, from character development to plot twists to which scary animals would work best in computer graphics — reptiles could be easier than furry creatures, suggested Akira Mori, a producer who works with Mr. Sato. (“Maybe an alligator?”)Later, Mr. Sakamoto said that in the past, a lot of talented Japanese who were successful in Japan had struggled to break through in Hollywood because they didn’t speak English well.“But what Netflix has allowed is that creators can make work in their own countries in their own language, and if the storytelling is good and the quality is there, they can reach a global audience,” he said. “This is a major game changer.”“Physical: 100,” a gladiator-style game show in which contestants fight for survival and a cash prize, was in the Top 10 of non-English shows for six weeks. NetflixVision come to lifeThe increased expectations are apparent throughout Netflix’s high-rise office in Seoul. The meeting rooms are named after its prominent Korean movies and shows. In the canteen, a human-size replica of the doll from “Squid Game” looms over a selection of Korean snacks and instant noodles.Ms. Kim’s vision of creating a diverse slate of Korean shows has come to life. “Physical: 100,” a gladiator-style game show in which contestants fight for survival and a cash prize, was in the Top 10 of non-English shows for six weeks. This year, at least three Korean shows have been among the top-10 foreign language shows every week.“It’s exciting, but I’d be lying if I said I didn’t feel the pressure,” said Don Kang, Netflix’s vice president of content in South Korea, who has succeeded Ms. Kim in overseeing South Korea.Mr. Kang, who is soft-spoken with a baby face, joined in 2018 after heading international sales at CJ ENM, a Korean entertainment conglomerate. When he started, Netflix was still operating out of a WeWork office.He said that before Netflix, he thought there wouldn’t be much international interest in Korean reality shows or shows that weren’t romantic comedies.“I was very happy to be proven wrong,” Mr. Kang said.Netflix’s slate of Korean programs runs the gamut from romantic comedies to dark shows like “Hellbound,” an adaptation of a digital comic book about supernatural beings condemning people to hell. Yeon Sang-ho, the director of “Hellbound,” said such niche content wouldn’t be made by Korean broadcasters because the audience wasn’t big enough to justify the budget.Yeon Sang-ho, director of the Netflix show “Hellbound,” said such niche content wouldn’t be made by Korean broadcasters because the audience wasn’t big enough to justify the budget.Chang W. Lee/The New York Times“Netflix has a worldwide audience, which means that we can try more genres and we can try more nonmainstream things, too,” Mr. Yeon said. “Creators who work with Netflix can now try the risky things that they wanted to do but they weren’t able to.”Netflix’s success has reshaped South Korea’s entertainment industry. TV production budgets have increased as much as tenfold per episode in the last few years, said Lee Young-lyoul, a professor at the Seoul Institute of the Arts, and there is growing concern that domestic broadcasters will struggle to compete.Production companies need Netflix’s investments to hire top writers, directors and actors, creating a “vicious cycle of dependency,” according to “Netflix and Platform Imperialism,” an academic paper published in The International Journal of Communication this year.The extraordinary success of “Extraordinary Attorney Woo” highlights the tensions.AStory, the show’s production company, rejected Netflix’s offer to finance the entire second season, because of its previous experience with the service. AStory made “Kingdom,” a hit Korean zombie period show, as a Netflix original, meaning Netflix owned all the show’s intellectual property rights in exchange for paying the full production costs.“While it’s true that Netflix helped the series get popular, our company couldn’t do anything with that,” said Lee Sang-baek, AStory’s chief executive. “There are lots of regrets there.”Mr. Kang said that Netflix had a good relationship with AStory and that the situation was complex. He said Netflix had been “very, very generous” in compensating creators and actors but emphasized the need to grow in a “sustainable” way.“You do sometimes hear those types of concerns: Is Netflix taking too much from our industry? But you can’t be in this business and operate that way,” Mr. Kang said.The production company AStory made “Kingdom,” a hit Korean zombie period show, as a Netflix original.Juhan Noh/Netflix‘Too Hot to Handle’ around the worldOne by one, Ms. Kim rattled off the unique traits of audiences around the region. Korean audiences prefer happy endings in romance. Japanese dramas tend to portray emotion in an understated way. Chinese-language viewers are more accepting of a sad love story. (“The Taiwanese staff always says a romance has to be sad. Somebody has to die.”)Ms. Kim understands that local stories share universal themes, but the key to Netflix’s work is to understand these cultural differences.When Netflix’s “Too Hot to Handle,” a tawdry reality dating show with contestants from the United States and Britain, did well in South Korea and Japan, the company decided to make its own shows in the respective countries. But instead of programs replete with sex and hooking up, Netflix’s versions in South Korea (“Singles Inferno”) and Japan (“Terrace House”) were more suited to local sensibilities: only hints of romance with minimal touching or flirting.Storytelling can also differ. Impressions of the first episode of “Physical: 100” were divided by geography. Ms. Kim said she found that in general, American audiences thought the extensive back stories about the contestants slowed the show. Korean audiences liked the back stories because they wanted to know more about the contestants.Ms. Kim recalled how Netflix’s U.S. executives asked her why the first Squid Game contest did not come until the last 20 minutes of the first episode. She was puzzled, because this was fast for Korean audiences — but not fast enough for American sensibilities. In South Korea, the action often does not start until the fourth episode because shows often follow the cadence of a story arc suited to a 16-episode broadcast TV schedule.Ms. Kim said she thought that audiences would tolerate work that defied their expectations or values when it was foreign, but that it must be authentic when it was local.So far, that philosophy has been successful. “Squid Game” proves that. But it also shows the new challenge that awaits Netflix — once something is a global hit, there are global expectations.Leonardo DiCaprio is a fan, and Mr. Hwang, the writer-director, even teased that the Hollywood A-lister could join the “games,” a boost that most people chasing global domination might find hard to resist. But Netflix did manage it — for now.Last month, when the cast was announced, it featured all Korean actors. More

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      ‘The Glory’ Was a Hit. Now Netflix Is Spending More on K-Dramas.

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      As the series, which focuses on bullying and revenge, became the latest global sensation to emerge from South Korea, Netflix announced it would spend $2.5 billion more on Korean content.“Somebody please help me!” Dong-eun, a high school student, screams as a classmate sears a hair curler into her arm while two other tormentors hold her down.The gruesome scene in a school gymnasium is one of the early, pivotal moments of “The Glory,” the 16-episode drama centered on bullying, social status and revenge that has become the latest in a succession of South Korean mega hits for Netflix. Its breakout sensation, “Squid Game,” became the streamer’s most popular series of all time.“The Glory,” which was released in two parts in December and March, is now Netflix’s fifth most popular non-English television offering ever. Executives said they were somewhat surprised to see how well the show did internationally, noting that it reached the top 10 non-English TV list in 91 countries.It was one of the Korean hits, along with “Squid Game” and “Physical: 100,” that Ted Sarandos, co-chief executive of Netflix, cited last month when he met with President Yoon Suk Yeol of South Korea. There he announced a $2.5 billion investment in South Korean content over the next four years and noted that stories created in the country “are now at the heart of the global cultural zeitgeist.”Don Kang, Netflix’s vice president of content for Korea, said it had been exciting to see the show take off globally. “‘The Glory’ is a great example of a story that resonates authentically with local audiences, but also depicts themes of human psychology and social issues, which audiences everywhere can relate to,” he said in a statement to The New York Times.“The Glory” revolves around Moon Dong-eun, who makes it her life’s mission to seek revenge on the people who bullied her in high school. Her scars serve both as physical reminders of the pain she suffered at the hands of bullies and as the motivation behind her yearslong quest for vengeance. As she ages and develops her complicated payback scheme, she transforms from victim to perpetrator.In braiding together the themes of bullying and revenge — plot devices that have animated dramas for centuries — “The Glory” lured droves of justice-hungry viewers in South Korea and beyond, even without the grand sets and striking visuals that propelled the popularity of “Squid Game.”Netflix officials said they were pleased to discover that a show focused on story line and characters could travel as well as it did. They said they decided early on to release the episodes in two batches in part because of the weightiness of the content.In a country where traditional broadcasters still censor smoking, Netflix is among the platforms that have opened a path for content creators to delve into topics that have long been considered too risqué, said Yu Kon-shik, an adjunct professor of communications at Konkuk University in Seoul and part of the production planning committee at the Korean Broadcasting System.Fans of “The Glory,” some of whom recalled their own experiences with bullying, admitted that they found it gratifying and cathartic to see Dong-eun upend the lives of her enemies, even when she did things they would never consider.“‘The Glory’ is this slow burn of a vengeance,” said Amy Lew, of Temple City, Calif., whose children have been bullied in school. “That’s everyone’s dark side, right? You want to see the underdog win.”“Squid Game” became Netflix’s most popular series of all time.NetflixThere is a reason so many people can relate. Almost one in three students reported being bullied in 2019, according to a UNESCO report, which also found that the prevalence of bullying has increased in almost one in five countries. And although reports of school violence in South Korea are relatively low — about 2 percent of students report being victims, according to its Ministry of Education — the actual figures could be higher because many students are afraid to speak up, said Kim Tae-yeon, a lawyer in Seoul who specializes in the subject.The resonance of “The Glory” and its themes parked the show on Netflix’s Global Top 10 list for non-English television for 13 weeks. (It has spent only three weeks on the list of leading non-English programs in the United States.) It became one of four Korean series among Netflix’s 10 most popular non-English TV offerings of all time, along with “Squid Game,” “All of Us Are Dead” and “Extraordinary Attorney Woo.”Now the company is hoping to build on those successes by releasing more than 30 Korean series, films and unscripted shows this year alone. At the end of March, just three weeks after the release of the second batch of episodes of “The Glory,” Netflix offered up another new Korean thriller: “Kill Boksoon.”It has spent the past five weeks in Netflix’s top 10 for non-English films.The global success of Korean productions demonstrates the international reach of Netflix — which can subtitle or dub shows in more than 30 languages — but also of the growing power of Seoul as a creative hub, Kang, the Netflix vice president, said.“Korea is a storytelling powerhouse with the ability to showcase uniquely Korean culture and issues,” he said, “while conveying universal emotions that resonate with people around the world.” More

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      Emmy Success for ‘Squid Game’ Is Hailed in South Korea

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      After the dystopian Netflix drama picked up multiple wins, Koreans celebrated the awards as the latest example of their country’s rise as a cultural powerhouse.SEOUL — First it was the movie “Parasite.” Then Yuh-Jung Youn, the star of “Minari.” Now, “Squid Game.”The dystopian Netflix drama’s success at the Emmys on Tuesday — including the top acting prize for its star, Lee Jung-jae, a first for a foreign-language show — was greeted with cheers in South Korea and hailed as the latest example of the country’s rise as a cultural powerhouse.Major Korean news outlets such as MBC and Yonhap made the news the lead story on their websites. Chosun Ilbo, one of the country’s largest newspapers, said “Squid Game” had written a “new history in K-drama.”“It seems like South Korean productions are getting more and more recognized internationally, which makes me excited,” said Lee Jae, a commercial producer in Seoul, who binge-watched the series as soon as it came out last year.In the show, which was produced by Netflix and became its most watched series ever, 456 desperate contestants are pitted against one another to the death for a cash prize of nearly $40 million. Players must survive through several rounds of children’s games in order to win.After its release last September, the show skyrocketed to popularity, becoming a sensation in not only South Korea but also on a global scale. At the time, the series outperformed other popular non-English shows like “Money Heist” and “Lupin,” according to Ted Sarandos, a co-chief executive officer and chief content officer for Netflix. At a business conference last year, he said that “Squid Game” was “blowing past all of them.”The show’s success is the latest in a string of international accolades for South Korean productions. In 2020, “Parasite,” the class satire directed by Bong Joon Ho, became the first foreign-language movie to win the Academy Award for Best Film. Last year, Youn, a veteran Korean star, the best supporting actress Oscar for her role in “Minari,” the film about a hard-luck family of Korean immigrants in the United States.Those earlier awards signaled a growing acceptance of foreign-language productions, said Daniel Martin, a film studies professor at the Korea Advanced Institute of Science and Technology. He said the success of “Squid Game” at the Emmys could be “a sign of hopefully a generational change.”While audiences might “go back to not caring about non-English content, ‘Squid Game’s’ win shows that viewers are receptive to Korean content, which is encouraging,” Martin said.South Korea has emerged as an entertainment juggernaut in recent years, captivating international audiences with K-pop bands such as BTS, as well as hit TV shows and critically acclaimed movies.Most recently, “Extraordinary Attorney Woo,” a Korean feel-good show about a young autistic lawyer, has been the most watched non-English-language program on Netflix in the past several weeks.For “Squid Game,” the Emmys are only its latest achievement. In February, the drama scooped up multiple prizes at the Screen Actors Guild Awards, including lead performer honors for Lee and Jung Ho-yeon.Lee, who is considered one of the most successful actors in South Korea, began his career as a model before starring in a number of hit Korean films, playing characters including romantic leads and cutthroat gangsters. His directorial debut, “Hunt,” an espionage thriller, was released in South Korea last month.On social media and online forums, his fans poured on the praise.“To South Korea’s Lee Jung-jae! Congratulations on winning the best lead actor. You are an actor who gives his all into his work and to his fans. I applaud you, someone whose hard work deserves such accomplishments,” said one fan on Twitter.“Wow, Lee Jung-jae won the award for best actor. He really is amazing,” another fan tweeted.In his acceptance speech, Lee acknowledged the support of his fans at home and their love for the show. “I’d like to share this honor with my family, friends and our precious fans watching from South Korea. Thank you!” he said. More

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      Why TV-Inspired Vacations Are on the Rise

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      TV-themed itineraries are on the rise, taking travelers on adventures with familiar shows during a time of uncertainty.With 70 percent of Americans watching more TV in 2021 than they did in 2020, binge-watching has skyrocketed during the pandemic. Now, as borders reopen, restrictions ease and travel restarts, tour advisers are fielding an increasingly popular request: immersive, TV-themed itineraries that allow travelers to live out their favorite shows’ story lines.In Britain, where all travel restrictions are now lifted, hotels in London have partnered with Netflix to offer Lady Whistledown-themed teas inspired by “Bridgerton” high society. In Yellowstone National Park, travelers are arriving in Wyoming not for a glimpse of Old Faithful, but for a chance to cosplay as John Dutton from the hit drama “Yellowstone.”And in South Korea, where vaccinated travelers can now enter without quarantine, street food vendors on Jeju Island are anticipating a run on dalgona candy, the honeycomb toffees that played a central role in “Squid Game.”“When you fall in love with a character, you can’t get it out of your mind,” said Antonina Pattiz, 30, a blogger who last year got hooked on “Outlander,” the steamy, time-traveling drama about Claire Beauchamp, a nurse transported 200 years back in history. Ms. Pattiz and her husband, William, binge-watched the Starz show together, and are now planning an “Outlander”-themed trip to Scotland in May to visit sites from the show, including Midhope Castle, which stands in as Lallybroch, the family home of another character, Jamie Fraser.Mr. Pattiz is part Scottish, Ms. Pattiz said, and their joint interest in the show kicked off a desire on his part to explore his roots. “You watch the show and you really start to connect with the characters and you just want to know more,” she said.The fifth season of “Outlander” was available in February 2020, and Starz’s 142 percent increase in new subscribers early in the pandemic has been largely attributed to a jump in locked-down viewers discovering the show. During the ensuing two-year hiatus before Season 6 recently hit screens — a period of time known by fans as “Droughtlander” — “Outlander”-related attractions in Scotland, like Glencoe, which appears in the show’s opening credits and the Palace of Holyroodhouse, saw more than 1.7 million visitors. “Outlander”-related content on Visit Scotland’s website generated more than 350,000 page views, ahead of content pegged to the filming there of Harry Potter and James Bond movies.The Pattizs, who live in New York City, will follow a 12-day self-driving sample itinerary provided by Visit Scotland, winding from Edinburgh to Fife to Glasgow as they visit castles and gardens where Claire fell in love and Jamie’s comrades died in battle. Private tour companies, including Nordic Visitor and Inverness Tours, have also unveiled customized tours.The ‘Sex and the City’ UniverseThe sprawling franchise revolutionized how women were portrayed on the screen. And the show isn’t over yet. A New Series: Carrie, Miranda and Charlotte return for another strut down the premium cable runway in “And Just Like That,” streaming on HBO. Off Broadway: Candace Bushnell, whose writing gave birth to the “Sex and the City” universe, stars in her one-woman show based on her life. In Carrie’s Footsteps: “Sex and the City” painted a seductive vision of Manhattan, inspiring many young women to move to the city. The Origins: For the show’s 20th anniversary in 2018, Bushnell shared how a collection of essays turned into a pathbreaking series.Enduring trend, new intensityScreen tourism, which encompasses not just pilgrimages to filming locations but also studio tours and visits to amusement parks like The Wizarding World of Harry Potter, is an enduring trend. Tourists flocked to Salzburg in the 1960s after the release of “The Sound of Music”; in recent decades, locations like New Zealand saw a huge bump in visits from “Lord of the Rings” fans and bus tours in New York City have offered tourists a chance to go on location of “Sex and the City” and “The Marvelous Ms. Maisel.”But in this pandemic moment, where travel has for months been synonymous with danger and tourists are navigating conflicting desires to safeguard their health while also making up for squandered time, screen tourism is taking on a new intensity, said Rachel Kazez, a Chicago-based mental health therapist. She has clients eager to travel — another major trend for 2022 is “going big” — but they are looking for ways to tamp down the anxiety that may accompany those supersized ambitions.She said her patients increasingly are saying “‘I was cooped up for a year and I just want to go nuts. Let’s do whatever fantasy we’ve been thinking about’.”“If we’ve been watching a TV show, we know everything about it, and we can go and have a totally immersive experience that’s also extremely predictable,” Ms. Kazez continued. Cyndi Lam, a pharmacist in Fairfax, Va., has longed to go to Morocco for years. But she didn’t feel confident pulling the trigger until last month, when “Inventing Anna,” the nine-episode drama about the sham heiress Anna Delvey, began streaming on Netflix.In episode six of “Inventing Anna,” the character flies to Marrakesh and stays at La Mamounia, a lavish five-star resort. Ms. Lam and her husband are now booked to stay there in September.“Everybody can kind of relate to Anna,” Ms. Lam said. “I found her character to be fascinating, and when she went to Morocco, I was like, ‘OK, we’re going to Morocco.’ It sealed the deal.”In December, Club Wyndham teamed up with Hallmark Channel to design three suites tied to the “Countdown to Christmas” holiday movie event. They sold out in seven hours.Courtesy of Club WyndhamSensing a new desire among guests to tap into the scripted universe, dozens of hotels over the past year have rolled out themed suites inspired by popular shows. Graduate Hotels has a “Stranger Things”-themed suite at its Bloomington, Ind., location, with areas designed like the living room and basement of central characters like the Byers. A blinking alphabet of Christmas lights and Eleven’s favorite Eggo waffles are included. And in December, Club Wyndham teamed up with the Hallmark Channel to design three “Countdown to Christmas”-themed suites where guests could check in and binge Christmas films. They sold out in seven hours.“It was the first time we’d done anything like this,” said Lara Richardson, chief marketing officer for Crown Media Family Networks, in an email. “One thing we hear over and over from viewers is that, as much they love our products, they want to step inside a ‘Countdown to Christmas’ movie.”Vacation homes are also going immersive. For families, Airbnb partnered with BBC to list the Heeler House, a real-world incarnation of the animated home on the beloved animated series “Bluey,” and Vrbo has 10 rental homes inspired by “Yes Day,” the 2021 Netflix film about parents who remove “no” from their vocabulary. Celebrities are jumping in, too: Issa Rae, creator and star of HBO’s “Insecure,” offered an exclusive look at her neighborhood in South Los Angeles in February with a special Airbnb listing, at a rock-bottom price of $56.Tea on TV, now in London (and Boston)“Bridgerton,” Netflix’s British period drama about family, love and savage gossip, was streamed by 82 million households in 2021. (For comparison, the finale of “Breaking Bad” in 2013 had 10.3 million viewers; more recent streaming hits, including “Tiger King” and “Maid,” had fewer than 70 million). When season two of “Bridgerton” premieres on March 25, Beaverbrook Town House, a hotel built across two Georgian townhouses in London’s Chelsea, will offer a “Bridgerton” experience that includes a day out in London and drinks in the British countryside; nearby at the Lanesborough, a Bridgerton-themed tea, cheekily dubbed “the social event of the season,” will kick off the same day. In Boston, the Fairmont Copley Plaza now has a “High Society Package” for fans with flowers and a private afternoon tea.Contiki, the group travel company for 18- to 35-year-olds, had a “Bridgerton”-themed itinerary set for September 2021 but had to scrap it when the Delta variant hit; they’ve now partnered with Amazon Prime on a Hawaiian Islands trip inspired by “I Know What You Did Last Summer” set for July.Both Netflix and Amazon Prime have brand partnership teams that handle collaborations of this nature.“As we come out of this pandemic, the desire for more immersive experiences is really stronger than ever,” said Adam Armstrong, Contiki’s chief executive. “It’s about getting under the skin of destinations, creating those Instagrammable moments that recreate stuff from films and movies. It’s really a strong focus for us.”The popularity of “Bridgerton” on Netflix was eclipsed by “Squid Game,” the high-stakes South Korean survival drama, and despite that show’s carnage, travelers are booking Squid Game vacations, too. Remote Lands, an Asia-focused travel agency, reported a 25 percent increase in interest in South Korean travel and created a Seoul guide for fans and a customized itinerary.Some travel advisers say that some clients don’t even want to explore the locations they’re traveling to. They just want to be there while they continue binge-watching.Emily Lutz, a travel adviser in Los Angeles, said that more than 20 percent of her total requests over the past few months have been for travel to Yellowstone National Park, a result of the popularity of “Yellowstone,” the western family drama starring Kevin Costner on the Paramount Network and other streaming services. And not all of her clients are interested in hiking.“I had a client who wrote me and said, ‘All we want to do is rent a lodge in the mountains, sit in front of the fireplace, and watch episodes of ‘Yellowstone’ — while we’re in Yellowstone’,” she said.52 Places for a Changed WorldThe 2022 list highlights places around the globe where travelers can be part of the solution.Follow New York Times Travel on Instagram, Twitter and Facebook. And sign up for our weekly Travel Dispatch newsletter to receive expert tips on traveling smarter and inspiration for your next vacation. Dreaming up a future getaway or just armchair traveling? Check out our 52 Places for a Changed World for 2022. More

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      Can Works Like 'Don't Look Up' Get Us Out of Our Heads?

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      In the doomsday smash and Bo Burnham’s pandemic musical “Inside,” themes of climate change, digital distraction and inequality merge and hit home.An Everest-size comet is hurtling toward Earth, and in exactly six months and 14 days, the planet will be shattered to pieces, leaving every living creature to perish in a cataclysm of fire and flood. In “Don’t Look Up,” Netflix’s hit climate-apocalypse film, this news largely bounces off the American public like a rubber ball. And they return to their phones with a collective “meh” — opting to doomscroll instead of acknowledging certain doom IRL.With the hope of snapping the masses from their stupor, Jennifer Lawrence’s character, a young scientist with a Greta Thunberg-like disdain for the apathetic, screams into the camera during a live TV appearance: “You should stay up all night every night crying when we’re all, 100 percent, for sure, going to [expletive] die!” She’s swiftly dismissed as hysterical, and an image of her face is gleefully seized on for the full meme treatment. (More spoilers ahead.)What the internet has done to our minds and what our minds have done to our planet (or haven’t done to save it) are two dots that have been circling each other for some time. Now, onscreen at least, they’re colliding, resonating with audiences and tapping into a particular psyche of our moment.In “Don’t Look Up,” a satirical incision from Adam McKay with only humor as an anesthetic, these themes are lampooned in equal measure and in no uncertain terms. Though heavy with metaphors — most important, the comet signifying climate change — its message is clear and not open to interpretation: Wake up!That the movie amassed 152 million hours viewed in one week, according to Netflix, which reports its own figures, suggests a cultural trend taking shape. There’s a hunger for entertainment that favors unflinching articulation and externalization over implication and internalization — to have our greatest fears verbalized without restraint, even heavy-handedly, along with a good deal of style and wit.Learn More About ‘Don’t Look Up’In Netflix’s doomsday flick, Leonardo DiCaprio and Jennifer Lawrence are two astronomers who discover a comet headed straight for Earth.Review: It’s the end of the world, and you should not feel fine, writes the film critic Manohla Dargis.A Metaphor for Climate Change: With his apocalyptic satire, the director Adam McKay hopes to prompt the audience to action. Meryl Streep’s Presidential Turn: How the actor prepared to play a self-centered scoundrel at the helm of the United States.A Real-Life ‘Don’t Look Up’ Moment: The film revives memories of a nail-biting night in the Times newsroom two decades ago.Look at “Inside,” Bo Burnham’s pandemic comedy-musical masterpiece from Netflix last year, in which he pools themes of climate disaster with Silicon Valley’s commodification of our thoughts and feelings, and its reliance on keeping us jonesing for distraction. (In the 2020 documentary “The Social Dilemma,” tech experts who had a hand in building these structures sounded an alarm over what they’d done.)Bo Burnham skewers the internet’s effects on humanity and the planet throughout his Netflix special “Inside.” NetflixIn his sobering song “That Funny Feeling” which has more than 6.7 million views on YouTube alone, Burnham sums it up in one lyric: “The whole world at your fingertips, the ocean at your door.”“Twenty-thousand years of this,” he goes on, “seven more to go.” Most likely a nod to the Climate Clock, which displays messages like “the Earth has a deadline.”At the start of Jim Gaffigan’s new Netflix comedy special, “Comedy Monster,” he responds to opening applause by saying, “That almost makes me forget we’re all going to be dead in a week. I’m kidding. It’ll probably be a month” — seemingly referencing both the pandemic and general vibe.And “Squid Game,” a wildly violent, rich-eat-the-poor satire from South Korea that was a global smash for Netflix last year, while not about climate change, explored many of the same themes as “Don’t Look Up” — wealth inequality, greed, desensitization and voyeurism — flicking at the same anxieties and offering a similar catharsis.As with “Squid Game, ” some critics were lukewarm about “Don’t Look Up” — for being too obvious, shallow and shouty — but many climate scientists were moved and appreciative. In therapy, we’re often told that the best way to address our demons is to speak them out loud, using words that don’t skirt the issues or make excuses for them. Otherwise, they will never seem real, thus can never be dealt with. In “Don’t Look Up,” most people don’t snap out of their daze until the comet is finally in physical view. Do the popularity of shows and movies that don’t mince messages reveal a growing readiness to bring our common dread out of the deep space of our subconscious — to see it, to say it, to hear it?We’ve long been enveloped by a 24-hour news cycle that unfurls in tandem with social media feeds that give near equal weight to all events: Clarendon-tinged vacation photos, celebrity gossip, snappy memes and motivational quotes are delivered as bite-size information flotsam that sails alongside news of political turmoil, mass shootings, social injustice and apocalyptic revelations about our planet.“Squid Game,” a global streaming sensation last year, explores themes of wealth inequality, greed and desensitization.NetflixAs Burnham, personifying the internet in his song “Welcome to the Internet,” with more than 62 million YouTube views, asks: “Could I interest you in everything all of the time?”Next month, Hulu will premiere the mini-series “Pam & Tommy,” a fictionalized account of the release of Pamela Anderson and Tommy Lee’s personal sex tape, which was stolen from their home in 1995 and sold on what was then called the “World Wide Web.” The show presents the tape as helping the web become more mainstream by appealing to base human compulsions — an on-ramp to what would lie ahead.The pandemic has sent us further down this rabbit hole in pursuit of distraction, information, connection, all the while we try to shake that sense of impending doom.At one point in “Inside,” while curled up in the fetal position on the floor under a blanket surrounded by jumbles of cords — an image worthy of a pandemic-era time capsule — Burnham, his eyes closed, ruminates on the mess we’re in.I don’t know about you guys, but, you know, I’ve been thinking recently that, you know, maybe allowing giant digital media corporations to exploit the neurochemical drama of our children for profit — you know, maybe that was a bad call by us. Maybe the flattening of the entire subjective human experience into a lifeless exchange of value that benefits nobody, except for, you know, a handful of bug-eyed salamanders in Silicon Valley — maybe that as a way of life forever, maybe that’s not good.In “Don’t Look Up,” the chief “bug-eyed salamander,” a Steve Jobs-like character and the third richest man on the planet, is almost completely responsible for allowing the comet to collide with Earth; his 11th-hour attempt to plumb the rock for trillions of dollars worth of materials fails. In the end, he and a handful of haves escape on a spaceship, leaving the remaining billions of have-nots to die.Juxtaposed with Jeff Bezos, one of the richest men on Earth, launching into space on his own rocket last year — a trip back-dropped by pandemic devastation (and a passing blip on the cultural radar) — is beyond parody … almost.Near the end of “Don’t Look Up,” Leonardo DiCaprio’s character, an awkward astronomer turned media darling, delivers an emotional monologue. Staring into the camera, he implores: “What have we done to ourselves? How do we fix it?” Funny. We were just asking ourselves the same thing. More