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      ‘Barbenheimer’ Is a Huge Hollywood Moment and Maybe the Last for a While

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      The big launch of “Barbie” and “Oppenheimer” should have been a celebratory moment, but an industry on pause has darkened the mood.Margot Robbie in “Barbie” and Cillian Murphy in “Oppenheimer” will help bring hundreds of millions of dollars in box office receipts this weekend.Warner Bros Pictures/Universal Pictures, via Associated PressThe film industry’s happiest weekend in a long time may also be its last happy weekend for many months.With the dual opening of “Barbie,” Greta Gerwig’s comedy based on the Mattel doll, and Christopher Nolan’s “Oppenheimer,” a biopic about the mastermind behind the atomic bomb, the pop culture phenomenon of “Barbenheimer” is upon us. Though the movies are wildly different in style and tone, by helpfully landing on the same day, the buildup has so captured the public consciousness that many movie fans, who have been slow to return to theaters at all, are eager to watch two of the year’s most anticipated titles back-to-back.Analysts have predicted a record-breaking box office weekend: “Barbie” will debut well north of $150 million domestically and may even top the opening gross of this year’s champ, “The Super Mario Bros. Movie.” “Oppenheimer,” also in its first weekend, is set to make more than $50 million, a thunderous achievement for a dense, three-hour drama. For a theatrical sector still battered by the pandemic and diminished by the rise of streaming, this potent double win would normally presage popped corks all over Hollywood.But any champagne will come with caveats, as the two movies open during a dual strike that has brought the industry to a near-standstill.On Friday, the Hollywood actors’ strike reached the one-week mark, after the 160,000 members of the SAG-AFTRA union joined members of the Writers Guild of America, who have been on strike since May. Both labor actions are expected to last for months, scuttling plans to put new studio films into the pipeline and jeopardizing the ones already set to come out, since actors have been ordered not to promote them during the strike.“It’s the best of times, it’s the worst of times,” said Michael Moses, who oversaw the release of “Oppenheimer” in his role as the chief marketing officer for Universal Pictures.He noted that in the past few weeks, as the “Barbenheimer” hype grew, so did the animosity between the guilds and the Alliance of Motion Picture and Television Producers, the organization that bargains on behalf of the studios. With both sides entrenched and the strikes expected to continue into the fall, the mood for many in Hollywood this weekend will shift between joy and unease.“Celebrations are tempered,” Moses said. “But we still need a healthy business on the far side of this.”Even those cheering the success of “Barbenheimer” fear this weekend’s box-office sugar high might be short-lived. There are no other “Barbie”-level blockbusters on the release calendar until “Dune: Part Two” on Nov. 3, and even that sci-fi sequel could be delayed until next year if the actors’ strike persists, since stars like Timothée Chalamet, Zendaya and Austin Butler would be forbidden to take part in the film’s global press tour.Already, some upcoming films have had their release plans modified as a result of the SAG-AFTRA strike. The Helen Mirren drama “White Bird” and A24’s Julio Torres comedy “Problemista” were supposed to launch in August and are now without an official release date, while “Challengers,” a tennis romance starring Zendaya, on Friday abdicated its prestigious slot as the opening-night title at the Venice Film Festival, which begins Aug. 30. That film, like the Emma Stone comedy “Poor Things,” had been set for theatrical release in September in order to capitalize on a starry press push at Venice. Now “Challengers” has moved to April 2024, according to Deadline.Venice and the Toronto International Film Festival will announce their full lineups next week, and though those slates have the chance to build on the movie-loving momentum offered by “Barbenheimer” weekend, many wonder if they’ll be lacking the starry prestige titles studios normally send there. “If ‘Oppenheimer’ were a fall movie and I was taking it to Toronto, I think we’d probably at this point have decided not to take it,” said that film’s awards strategist, Tony Angelotti, citing the cost of reserving travel and lodging for the cast and makers of a major movie: “Would they refund your money if the strike continues?”While Hollywood braces itself for the next strike-related shoe to drop, Scott Sanders is feeling an unwelcome case of déjà vu. As one of the producers of a new movie-musical adaptation of “The Color Purple,” Sanders has spent months poring over a meticulous release strategy for the Fantasia Barrino-led film, due in theaters on Christmas Day. But all of that hard work could be dashed if Warner Bros. delays the movie, as it did three years ago with another Sanders-produced musical: “In the Heights” was pushed a full year to June 2021 because of the pandemic, and then released simultaneously in theaters and on HBO Max.Sanders said the studio has assured him that, so far, no discussions have been had about bumping “The Color Purple” into 2024. Still, he said, “If the other big tentpole holiday movies or awards-bait films start to shift, frankly, I’m going to be nervous.” He added, “The optimist in me thinks we have six or seven more weeks before we have to start taking Pepto Bismol.”The hype around “Barbie” and “Oppenheimer” could rekindle a love for moviegoing, Sanders said, but there might be few titles left to capitalize on it. “Are we going to keep the momentum going from this weekend?” he said. “Or are we going to suddenly pull the emergency stop in the next month or two and go back to square one again?”If that cord is pulled, it will have a significant ripple effect. Theaters that are barely back from the brink since the pandemic would be tested once again, while the films that were already dated for 2024 might be forced to free up space. And without the usual influx of year-end prestige films, this year’s awards season could look very different — and, in another way, all-too-familiar.“Worst-case scenario, every studio on the planet decides to move their fourth-quarter movies into next year,” Sanders mused. “Suddenly, the last contenders for awards are ‘Barbie’ and ‘Oppenheimer.’ Then what happens?” More

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      Searching for Someone to Deliver a Hollywood Ending

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      Thanks to a changing culture and differing business models, the entertainment industry lacks power brokers with the stature to bring on labor peace.The 1954 Hollywood classic “On the Waterfront” ends with unionized longshoremen on a dock. They’re fed up and standing idle, staring at a bloodied Marlon Brando. All of a sudden, an authoritative man in a fancy suit and a natty hat arrives. “We gotta get this ship going,” he barks. “It’s costing us money!”Over the last week, as TV and movie actors went on strike for the first time in 43 years, joining already striking screenwriters on picket lines, Hollywood started looking around for its version of that figure — someone, anyone, to find a solution to the standoff and get America’s motion picture factories running again.But the more the entertainment industry looked, the more it became clear that such a person may no longer exist.“Back in the day, it was Lew Wasserman who would enter the talks and move them along,” said Jason E. Squire, professor emeritus at the University of Southern California’s School of Cinematic Arts, referring to the superagent turned studio mogul. “Today, it is different. Traditional studios and the technology companies that have moved into Hollywood have different cultures and business models. There is no studio elder, respected by both sides, to help broker a deal.”At the moment, no talks between union leaders and the involved companies are happening and none have been scheduled, with each side insisting the other has to make the first move.Two federal mediators have been studying the issues that led to the breakdown in negotiations. Agents and lawyers are engaged in a flurry of back-channel phone conversations, encouraging union leaders and studio executives to soften their unmovable positions; Bryan Lourd, the Creative Artists Agency heavyweight, asked the Biden administration and Gov. Gavin Newsom of California to get involved, according to three people briefed on the matter, who spoke on condition of anonymity because of the sensitivity of the labor situation. A spokesman for Mr. Lourd declined to comment.Emotions must cool before talks restart, said one entertainment lawyer who has been working in the background to bring the sides together again. When does that happen? He said it could be next week or it could be-mid August.Starting in 1960, the last time both actors and writers were on strike, and continuing into the 1990s, the person who could break an impasse was the feared Wasserman. He commanded the respect of both labor and management and could push beyond the colorful personalities in each camp.It was an era when the entertainment business, for the most part, was much less complicated. Studios had not become buried inside conglomerates and beholden to lucrative toy divisions, not to mention having to deliver quarterly growth.Bob Daly, who ran Warner Bros. in the 1980s and ’90s, said he thought it was troubling that the labor strife had gotten personal.Valerie Macon/WireImage, via Getty ImagesBob Daly, who ran Warner Bros. in the 1980s and ’90s, picked up the mantle from Wasserman, who died in 2002. Mr. Daly, who went on to run the Los Angeles Dodgers, said by phone that he was no longer involved in Hollywood’s labor strife. But he had some advice.“One thing that has troubled me is that it has become personal, which I think is a mistake,” Mr. Daly said. “The only way this is going to get solved is for both sides to get in a room and talk, talk, talk until they find compromises. Neither side is going to get everything it wants. You can yell and scream inside that room — I did myself many times — but don’t come out until you have a deal.”The last Hollywood strike took place in 2007 and 2008. The Writers Guild of America walked out over a variety of issues, with compensation for shows distributed online a major sticking point. It was resolved after 100 days (the current writers’ strike was 81 days old on Thursday) when Peter Chernin, then president of News Corporation, and Robert A. Iger, Disney’s relatively new chief executive at the time, took a hands-on role in solving the stalemate. Barry M. Meyer, who was chairman of Warner Bros., and Jeffrey Katzenberg, then the chief executive of DreamWorks Animation, also played roles.All those men, with the possible exception of Mr. Chernin, are now busy with other matters or viewed as villains by actors.Mr. Iger, who returned to run Disney in November after a brief retirement, became a picket line piñata last week after telling CNBC that, while he respected “their right and their desire to get as much as they possibly can,” union leaders were not being “realistic.” The backdrop of his interview, a meeting of elite media and technology executives in Sun Valley, Idaho, poured gasoline on the moment.Mr. Katzenberg largely left the entertainment business in 2020 after the collapse of Quibi, his streaming start-up. In April, Mr. Katzenberg was named a co-chair of President Biden’s re-election campaign.Mr. Meyer retired from Hollywood in 2013 after a celebrated 42 years and went on to sit on the board of the Federal Reserve Bank of San Francisco. “I’ve had nothing to do with the negotiations this year,” he said in an email. “That being said, it doesn’t stop me from feeling sad about the way things are stuck right now.”Peter Chernin was instrumental in ending the last writers’ strike when he was president of News Corporation. He left Hollywood’s corporate ranks in 2009.Annie Tritt for The New York TimesThat leaves Mr. Chernin. He left Hollywood’s corporate ranks in 2009 and founded an independent company that includes a film and television production arm — he has a deal with Netflix — and a sprawling investment portfolio focused on new technology and media companies. In recent days, Mr. Chernin told one senior associate that he had not been approached for help in the strikes, but that he would be hard-pressed to say no if asked.A spokeswoman for Mr. Chernin declined to comment.The studios that now must figure out how to appease actors and writers are wildly different in size and have diverging priorities. They all say they want to resolve the strikes. But some are more willing than others to compromise and immediately restart talks. The willing camp includes WarnerBros. Discovery, while Disney, which owns Disney+ and Hulu, has taken a harder line, according to two people involved in the negotiations. WarnerBros. Discovery and Disney declined to comment.Some people in Hollywood have been looking to elected officials to help smooth a path, but so far direct involvement, if any, has been unclear. The mayor of Los Angeles, Karen Bass, last week called the actors’ strike “an urgent issue that must be resolved, and I will be working to make that happen.” A spokesman did not respond to queries about what she was specifically doing.Mr. Newsom said in May that he would intervene in the writers’ strike “when called in by both sides.” He has not commented on the actors’ walkout, and a spokesman did not respond to queries.With two unions on strike, it could be months before new contracts can be negotiated and ratified. The Alliance of Motion Picture and Television Producers, which negotiates on behalf of the biggest studios, has decided to first focus on resolving differences with SAG-AFTRA, as the actors’ union is known, according to the two people involved in the negotiations.Cameras may not begin rolling again until January, given the time it takes to reassemble casts and crews, with the end-of-year holidays as a complication, executives at WarnerBros. Discovery and other companies told staff members this week.SAG-AFTRA and the Writers Guild of America are striking largely because, they say, entertainment companies — led by Netflix — have adopted unfair compensation formulas for streaming. This was the biggest sticking point at the negotiating table, much more so than union demands for guardrails around artificial intelligence, according to three people briefed on the matter. (The companies defended their proposed improvements to the contract as “historic.”)Under the now-expired contracts, streaming services pay residuals (a form of royalty) to actors and writers based on subscriber totals in the United States and Canada. The actors’ union, in particular, has made it clear that a new contract must go back to a version of the old way — with streaming services using pay formulas that are based on the popularity of shows and movies, the way traditional television channels have done for decades, with Nielsen as an independent measuring stick.Streaming companies refuse to divulge granular viewership data; secrecy is part of Big Tech’s culture. Independent measuring companies, including Nielsen, have tried to fill the gap, but they have provided only vague information — what is generating a lot of views, what is not. Nobody except the companies knows if a streaming show like “Stranger Things” is watched by 100 million people worldwide or 50 million.Netflix signaled on Wednesday that it saw the data it discloses as sufficient. The company posts weekly top-10 lists on its site; the rankings are based on “engagement,” which Netflix defines as total hours viewed divided by run time.“We believe sharing this engagement data on a regular basis helps talent and the broader industry understand what success looks like on Netflix — and we hope that other streamers become more transparent about engagement on their services over time,” Netflix said in its quarterly letter to shareholders.John Koblin More

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      in Theater

      Union for Broadway Crew Members Reaches Tentative Deal, Averting Strike

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      The agreement would cover a subset of workers, including about 1,500 stagehands, hairdressers and other crew members on Broadway and in touring productions.The union representing a segment of Broadway crew members reached a tentative agreement for a new contract with theater owners just as its members were voting on whether to authorize a potential strike, the organizations announced Thursday.The deal involved a subset of Broadway workers who are covered by what is known as the “pink contract,” including roughly 1,500 stagehands, wardrobe personnel, makeup artists and hairdressers. A strike of those workers — who are involved in 45 theatrical shows, including touring productions, and 28 shows on Broadway — would have had the potential to shut down much of the industry, especially if other unionized theater workers joined in solidarity.The tentative agreement was announced in a joint statement between the union, the International Alliance of Theatrical Stage Employees, and the Broadway League, a trade association representing theater owners and producers. Disney Theatrical, which is behind shows such as “Aladdin” and “The Lion King,” is also part of the deal. It covers crew members who carry a pink traveling card that shows that they’re able to do union work in different jurisdictions.“The strike has been averted,” Jonas Loeb, a union spokesman, said in a statement, “though the contract must be approved by the membership.”Loeb said that the union has been negotiating about two months, including a marathon 19-hour session this week, and that one of the major sticking points was minimum payment rates for Broadway crew members.A walkout by theater workers would have added to the labor unrest roiling the American entertainment industry, as Hollywood writers and actors continue their strikes. More

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      In Hollywood Strike, Actors and Studios Are ‘Far Apart’ on Key Issues

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      The actors’ union and the organization that bargains on behalf of the studios traded statements underscoring how much work needs to be done to reach an agreement.As tens of thousands of actors go into their fifth day of a strike versus the Hollywood studios, the two sides have shown no signs of returning to the bargaining table — and are even exchanging barbed messages that underscore how far apart they are.Late Monday, leadership of SAG-AFTRA, the actors’ union, sent members a 12-page memo laying out its demands and the studios’ counterproposals. They “remain far apart on the most critical issues that affect the very survival of our profession,” the note said.“We marched ahead because they intentionally dragged their feet,” it continued.The Alliance of Motion Picture and Television Producers, the organization that bargains on behalf of the studios, answered with a note to the news media arguing that the message from the union “deliberately distorts” the offers it had made.“A strike is not the outcome we wanted,” the alliance said. “For SAG-AFTRA to assert that we have not been responsive to the needs of its membership is disingenuous at best.”Thousands of Hollywood actors went on strike on Friday after failing to reach a new contract with the major studios, including old-line companies like Paramount, Universal and Disney and tech giants like Netflix, Amazon and Apple.The actors joined 11,500 screenwriters who went on strike 78 days ago, the first time both unions had walked out at the same time since 1960. The writers have not returned to the bargaining table with the studios since their negotiations collapsed in early May.SAG-AFTRA’s note said the two sides remained far apart on several key issues, including compensation, guardrails against artificial intelligence, and health care and pension costs.The union’s leadership said it had asked for 11 percent wage increases in the first year of a new contract; the studios came back with an offer of 5 percent, the union said.When it comes to artificial intelligence, the union’s leaders said they had argued for a number of provisions to protect them “when a ‘digital replica’ is made or our performance is changed using A.I.”They said the studio alliance “failed to address many vital concerns, leaving principal performers and background actors vulnerable to having most of their work replaced by digital replicas.”The studios said that the union’s note to its members “fails to include the proposals offered verbally” during negotiations, and that its overall package was worth more than $1 billion in wage increases, improvements on residuals (a type of royalty) and health care contributions.Regarding artificial intelligence, the studios said they had offered a “groundbreaking proposal, which protects performers’ digital likenesses, including a requirement for performer’s consent for the creation and use of digital replicas or for digital alterations of a performance.”Union leadership sent out a chart laying out each proposal and the studios’ response. Over more than two dozen proposals, the studio response amounted to one word, according to the union: “Rejected.”“So who’s making the T-Shirt that says ‘Rejected’?” the actress Senta Moses posted on Twitter.“This is why we’re on strike,” the union note said. “The A.M.P.T.P. thinks we will relent, but the will of our membership has never been stronger. We have the resolve and unity needed to defend our rights.” More

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      in Movies

      Hollywood Strikes: Labor Day Looms as Crisis Point

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      Ongoing strikes could disrupt the entertainment industry in fundamental ways, putting the 2024 box office and the fall broadcast lineup in jeopardy.In May, when 11,500 movie and television writers went on strike, Hollywood companies like Netflix, NBCUniversal and Disney reacted with what amounted to a shrug. The walkout wasn’t great, but executives had expected it for months. They could ride it out.The angry response from Hollywood’s corporate ranks when actors went out on Friday was dramatically different. What began as an inconvenience has become a crisis.For a start, the actors’ union is much more powerful than the writers’ guild, with a membership of about 160,000 that includes world-famous celebrities studied in the art of delivering messages to captivated audiences. The film and TV scripts that studios had banked in case of a writers’ strike have been suddenly rendered inert, deprived of actors to bring them to life. Numerous big-budget movies that had been shooting had to shut down immediately, including “Twisters,” “Venom 3,” “Deadpool 3” and “Gladiator 2.”In interviews, three studio chairs who spoke on condition of anonymity because of the sensitivity of the labor situation, said Hollywood’s content factories could sit idle for little more than a month — roughly until Labor Day — until there would be a serious impact on the release calendar for 2024, particularly for movies. A work stoppage that stretches into September could force studios to delay big projects for next year by six months, making 2024 resemble the ghost town of recent memory set off by the Covid-19 pandemic.Studios had just gotten the release schedule looking normal again, with one big movie following another. Another significant lull in offerings may be devastating for theaters. This year’s box office has already been underwhelming and, with striking actors barred from publicity efforts, films scheduled for the second half of 2023 could be affected — especially those with awards aspirations. One of the studio executives on Friday predicted it could imperil at least one of the national cinema chains.Bobbie Bagby Ford, the chief creative officer and executive vice president of B&B Theatres, a midlevel chain with more than 50 locations in 14 states, said the strikes “have impacted the industry at a difficult time.”“The duration of the ongoing strike will play a significant role in its impact on cinemas,” Ms. Bagby Ford said. “If it remains short enough to prevent an overwhelming backlog of movies, the situation can be managed.”Greg Marcus, chief executive of the Marcus Corporation — which owns the fourth-largest theater chain in the country — agreed that the strikes were unnerving but said they were less threatening to the industry than the pandemic.“Depending on the length of time, there could be a gap in a year,” Mr. Marcus said. “But it’s not like being closed for months on end, people debating the value of theatrical, and then big gaps because of production delays.”Labor Day will arrive in a heartbeat, which would seem to prompt studios to break the standstill with the actors sooner rather than later. But there’s a problem: Studio executives were genuinely surprised by the Screen Actors Guild’s reaction to their proposed terms. They felt they had made significant concessions and were stunned by the union’s rhetoric, especially since they were able to amicably negotiate a lucrative new contract in 2020.The proposed terms included increased pay, protections around the audition process and more favorable terms for pension and health contributions. They also offered that dancers receive an on-camera rate for rehearsal days.In particular, the studios — acknowledging in private conversations that they had made a mistake by largely ignoring the writers’ demands for guardrails around artificial intelligence — proposed terms for use of A.I. that their negotiators said would protect actors.But it wasn’t enough to avert a strike. Duncan Crabtree-Ireland, the actors’ chief negotiator, said in an interview on Saturday that the studio’s proposal was unreasonable. The artificial intelligence terms jeopardize “the entire field of acting,” Mr. Crabtree-Ireland said, adding that studios also weren’t offering actors revenue participation in streaming.“Those are the core issues,” Mr. Crabtree-Ireland said. “And the fact that the companies won’t move on them reflects a colonial attitude toward the workers who are the entire basis of the existence of their companies.” He said actors want to begin bargaining again.The Alliance of Motion Picture and Television Producers, which negotiates on behalf of the studios, disputed Mr. Crabtree-Ireland’s characterization of its members’ attitudes, citing terms of its proposal including a “groundbreaking A.I. proposal that protects actors’ digital likenesses.”An empty red carpet for Disney’s premiere of “Haunted Mansion” in Anaheim, Calif., on Saturday.Allison Dinner/EPA, via ShutterstockThe frustration on the other side of the bargaining table was evinced by comments made on Thursday by Robert A. Iger, Disney’s chief executive, who said during an interview on CNBC that workers were being “unrealistic.” Pouring gas on the fire was an article on the show business website Deadline that quoted an anonymous studio executive, who threatened to “bleed out” writers until they “start losing their apartments.” The studio alliance said the anonymous executive did not speak for its members.Though some executives see a brief stoppage as an opportunity to slash costs, a long-term shutdown has the potential to cause havoc in an entertainment industry already buffeted by the rise of streaming and struggles at the box office.“While media execs try to spin the dual strikes as a positive as production spending stops, investors are far more concerned that this will be a long strike that hurts the performance of already completed movies and TV series,” said Rich Greenfield, an analyst at the research firm LightShed Partners.If the twin strikes drag on for just one or two months, companies will probably seize on the shutdown as an opportunity to save cash that they otherwise would have been spending on preproduction — the work done before shooting starts — and bidding on scripts, said Michael Nathanson, an analyst at SVB MoffettNathanson who focuses on the media and entertainment industries. Some of those costs will be incurred later anyway, he noted.They can also take a second look at the shows and films they have in the pipeline, pruning ones that are too costly, Mr. Nathanson said. He compared a brief strike to a halftime break for a losing team that needs to draw up a new strategy.The strike also threatens lucrative, long-term deals struck by media companies during the streaming boom, when they were willing to shell out astounding sums to lure creators like Shonda Rhimes, Ryan Murphy and J.J. Abrams. Some long-term deals have force majeure clauses, which take effect on the 60th or 90th day of a strike, allowing the studios to terminate their contracts without paying a penalty. Mr. Greenfield said those clauses could theoretically let studios get expensive deals off the books, but invoking them would jeopardize relationships with top talent in the future.If actors aren’t back to work by the fall, it will hurt network television, which needs them for new shows coveted by advertisers, Mr. Nathanson said. He added that traditional media companies based in the United States are at a disadvantage compared with Netflix, the dominant streaming company, which can take advantage of its production facilities around the world.“It’s like if the United Auto Workers go on strike, and all of a sudden you see more cars from Japan and Germany on the road,” Mr. Nathanson said.Publicly, studio executives are urging Hollywood to get back to work. Mr. Iger said last week in an interview from the annual Sun Valley conference for business titans that the strike would have a “very damaging” effect on the entertainment industry.There’s little indication, however, that a deal is close.The negotiating parties have all said they want to reach a fair agreement, placing the blame for the standstill on the other side. But they all acknowledge privately that if Hollywood doesn’t thaw out in time, everyone will get frostbite.”Making nothing as a cost-saving strategy is foolish with the fall TV season rapidly approaching and advertisers and consumers expecting new programming,” said Ellen Stutzman, the chief negotiator for the Writers Guild of America. More

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      Why Care About Hollywood Strikes? We’re All Background Actors.

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      Why should you care about the strikes in Hollywood? Because they are much more than a revolt of the privileged.In Hollywood, the cool kids have joined the picket line.I mean no offense, as a writer, to the screenwriters who have been on strike against film and TV studios for over two months. But writers know the score. We’re the words, not the faces. The cleverest picket sign joke is no match for the attention-focusing power of Margot Robbie or Matt Damon.SAG-AFTRA, the union representing TV and film actors, joined the writers in a walkout over how Hollywood divvies up the cash in the streaming era and how humans can thrive in the artificial-intelligence era. With that star power comes an easy cheap shot: Why should anybody care about a bunch of privileged elites whining about a dream job?But for all the focus that a few boldface names will get in this strike, I invite you to consider a term that has come up a lot in the current negotiations: “Background actors.”You probably don’t think much about background actors. You’re not meant to, hence the name. They’re the nonspeaking figures who populate the screen’s margins, making Gotham City or King’s Landing or the beaches of Normandy feel real, full and lived-in.And you might have more in common with them than you think.The lower-paid actors who make up the vast bulk of the profession are facing simple dollars-and-cents threats to their livelihoods. They’re trying to maintain their income amid the vanishing of residual payments, as streaming has shortened TV seasons and decimated the syndication model. They’re seeking guardrails against A.I. encroaching on their jobs.There’s also a particular, chilling question on the table: Who owns a performer’s face? Background actors are seeking protections and better compensation in the practice of scanning their images for digital reuse.Background actors fill out the worlds of shows like “Game of Thrones.”Macall B. Polay/HBOIn a news conference about the strike, a union negotiator said that the studios were seeking the rights to scan and use an actor’s image “for the rest of eternity” in exchange for one day’s pay. The studios argue that they are offering “groundbreaking” protections against the misuse of actors’ images, and counter that their proposal would only allow a company to use the “digital replica” on the specific project a background actor was hired for.Still, the long-term “Black Mirror” implications — the practice was the actual premise of a recent episode — are unignorable. If a digital replica of you — without your bothersome need for money and the time to lead a life — can do the job, who needs you?You could, I guess, make the argument that if someone is insignificant enough to be replaced by software, then they’re in the wrong business. But background work and small roles are precisely the routes to someday promoting your blockbuster on the red carpet. And many talented artists build entire careers around a series of small jobs. (Pamela Adlon’s series “Better Things” is a great portrait of the life of ordinary working actors.)In the end, Hollywood’s fight isn’t far removed from the threats to many of us in today’s economy. “We are all going to be in jeopardy of being replaced by machines,” Fran Drescher, the actors’ guild president, said in announcing the strike.You and I may be the protagonists of our own narratives, but in the grand scheme most of us are background players. We face the same risk — that every time a technological or cultural shift happens, companies will rewrite the terms of employment to their advantage, citing financial pressures while paying their top executives tens and hundreds of millions.Annie Murphy in a recent episode of “Black Mirror,” in which an actor’s likeness was used by unscrupulous streaming executives.Nick Wall/NetflixMaybe it’s unfair that exploitation gets more attention when it involves a union that Meryl Streep belongs to. (If the looming UPS strike materializes, it might grab the spotlight for blue-collar labor.) And there’s certainly a legitimate critique of white-collar workers who were blasé about automation until A.I. threatened their own jobs.But work is work, and some dynamics are universal. As the entertainment reporter and critic Maureen Ryan writes in “Burn It Down,” her investigation of workplace abuses throughout Hollywood, “It is not the inclination nor the habit of the most important entities in the commercial entertainment industry to value the people who make their products.”If you don’t believe Ryan, listen to the anonymous studio executive, speaking of the writers’ strike, who told the trade publication Deadline, “The endgame is to allow things to drag out until union members start losing their apartments and losing their houses.”You may think of Hollywood creatives as a privileged class, but if their employers think about them like this, are you sure yours thinks any differently of you? Most of us, in Hollywood or outside it, are facing a common question: Can we have a working world in which you can survive without being a star?You may never notice background actors if they’re doing their jobs well. Yet they’re the difference between a sterile scene and a living one. They create the impression that, beyond the close focus on the beautiful leads, there is a full, complete universe, whether it’s the galaxy of the “Star Wars” franchise or the mundane reality that you and I live in.They are there to say that we, too, are out here, that we make the world a world, that we at least deserve our tiny places in the corner of the screen. More

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      in Movies

      In Hollywood, the Strikes Are Just Part of the Problem

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      The entertainment industry is trying to figure out the economics of streaming. It’s also facing angst over a tech-powered future and fighting to stay culturally dominant.Existential hand-wringing has always been part of Hollywood’s personality. But the crisis in which the entertainment capital now finds itself is different.Instead of one unwelcome disruption to face — the VCR boom of the 1980s, for instance — or even overlapping ones (streaming, the pandemic), the movie and television business is being buffeted on a dizzying number of fronts. And no one seems to have any solutions.On Friday, roughly 160,000 unionized actors went on strike for the first time in 43 years, saying they were fed up with exorbitant pay for entertainment moguls and worried about not receiving a fair share of the spoils of a streaming-dominated future. They joined 11,500 already striking screenwriters, who walked out in May over similar concerns, including the threat of artificial intelligence. Actors and writers had not been on strike at the same time since 1960.“The industry that we once knew — when I did ‘The Nanny’ — everybody was part of the gravy train,” Fran Drescher, the former sitcom star and the president of the actors’ union, said while announcing the walkout. “Now it’s a walled-in vacuum.”At the same time, Hollywood’s two traditional businesses, the box office and television channels, are both badly broken.This was the year when moviegoing was finally supposed to bounce back from the pandemic, which closed many theaters for months on end. At last, cinemas would reclaim a position of cultural urgency.But ticket sales in the United States and Canada for the year to date (about $4.9 billion) are down 21 percent from the same period in 2019, according to Comscore, which compiles box office data. Blips of hope, including strong sales for “Spider-Man: Across the Spider-Verse,” have been blotted out by disappointing results for expensive films like “Indiana Jones and the Dial of Destiny,” “Elemental,” “The Flash,” “Shazam! Fury of the Gods” and, to a lesser extent, “The Little Mermaid” and “Fast X.”The number of movie tickets sold globally may reach 7.2 billion in 2027, according to a recent report from the accounting firm PwC. Attendance totaled 7.9 billion in 2019.It’s a slowly dying business, but it’s at least better than a quickly dying one. Fewer than 50 million homes will pay for cable or satellite television by 2027, down from 64 million today and 100 million seven years ago, according to PwC. When it comes to traditional television, “the world has forever changed for the worse,” Michael Nathanson, an analyst at SVB MoffettNathanson, wrote in a note to clients on Thursday.Disney, NBCUniversal, Paramount Global and WarnerBros. Discovery have relied for decades on television channels for fat profit growth. The end of that era has resulted in stock-price malaise. Disney shares have fallen 55 percent from their peak in March 2021. Paramount Global, which owns channels like MTV and CBS, has experienced an 83 percent decline over the same period.On Thursday, Robert A. Iger, Disney’s chief executive, put the sale of the company’s “noncore” channels, including ABC and FX, on the table. He called the decline in traditional television “a reality we have to come to grips with.”In other words, it’s over.The latest installment of “Mission: Impossible” is opening this week and could be a rare bright spot at the box office.Mark Abramson for The New York TimesAnd then there is streaming. For a time, Wall Street was mesmerized by the subscriber-siphoning potential of services like Disney+, Max, Hulu, Paramount+ and Peacock, so the big Hollywood companies poured money into building online viewing platforms. Netflix was conquering the world. Amazon had arrived in Hollywood determined to make inroads, as had the ultra-deep-pocketed Apple. If the older entertainment companies wanted to remain competitive — not to mention relevant — there was only one direction to run.“You now have, really in control, tech companies who haven’t a care or clue, so to speak, about the entertainment business — it’s not a pejorative, it’s just the reality,” Barry Diller, the media veteran, said by phone this past week, referring to Amazon and Apple.“For each of these companies,” he added, “their minor business, not their major business, is entertainment. And yet, because of their size and influence, their minor interests are paramount in making any decisions about the future.”A little over a year ago, Netflix reported a subscriber loss for the first time in a decade, and Wall Street’s interest swiveled. Forget subscribers. Now we care about profits — at least when it comes to the old-line companies, because their traditional businesses (box office and channels) are in trouble.To make services like Disney+, Paramount+ and Max (formerly HBO Max) profitable, their parent companies have slashed billions of dollars in costs and eliminated more than 10,000 jobs. Studio executives also put the brakes on ordering new television series last year to rein in costs.WarnerBros. Discovery has said its streaming business, anchored by Max, will be profitable in 2023. Disney has promised profitability by September 2024, while Paramount had not forecast a date, except to say peak losses will occur this year, according to Rich Greenfield, a founder of the LightShed Partners research firm.Giving in to union demands, which would threaten streaming profitability anew, is not something the companies will do without a fight.“In the short term, there will be pain,” said Tara Kole, a founding partner of JSSK, an entertainment law firm that counts Emma Stone, Adam McKay and Halle Berry as clients. “A lot of pain.”Every indication points to a long and destructive standoff. Agents who have worked in show business for 40 years said the anger surging through Hollywood exceeded anything they had ever seen.“Straight out of ‘Les Miz’” was how one longtime executive described the high-drama, us-against-them mood in a text to a reporter. Photos circulating online from this past week’s Allen & Company Sun Valley media conference, the annual “billionaires’ summer camp” attended by Hollywood’s haves, inflamed the situation.On a Paramount Pictures picket line on Friday, Ms. Drescher attacked Mr. Iger, something few people in Hollywood would dare to do without the cloak of anonymity. She criticized his pay package (his performance-based contract allows for up to $27 million annually, including stock awards, which is middle of the road for entertainment chief executives) and likened him and other Hollywood moguls to “land barons of a medieval time.”“It’s so obvious that he has no clue as to what is really happening on the ground,” she added. Mr. Iger had told CNBC on Thursday that the demands by the two unions were “just not realistic.”In the coming weeks, studios will probably cancel lucrative long-term deals with writers (and some actor-producers) by virtue of the force majeure clause in their contracts, which kick in on the 60th or 90th day of a strike, depending on how the agreements are structured. The force majeure clause states that when unforeseeable circumstances prevent someone from fulfilling a contract, the studios can cancel the deal without paying a penalty.Eventually, contracts with the Writers Guild of America and SAG-AFTRA, as the actors’ union is known, will be hammered out.The deeper business challenges will remain.Nicole Sperling More

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      Striking Actors Join Writers on Picket Lines in LA and NYC

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      In Los Angeles and New York, actors and screenwriters braved the heat to admonish the major studios and demand a new deal.It was 10 a.m., adoring union members had already more or less mobbed their president, Fran Drescher, and the crowd was growing by the minute.Outside Netflix offices in Hollywood, a festive, buoyant mood had taken over the intersection of Sunset Boulevard and Van Ness Avenue. It was a workers’ strike, to be sure. But as smiling protesters eagerly joined in chants and high-fived their picket signs, it felt a little like a summer Friday street party. One with a few famous guests.“We’re told that we should just be so grateful to get to do what we love to do — but not being compensated, not being protected while they are profiting off of our work,” said Amanda Crew from HBO’s “Silicon Valley,” who walked the picket line with Dustin Milligan from “Schitt’s Creek.”“That’s the myth of the actor: You’re doing art so you should just be so grateful because you’re living your dream. Why? Do we do that to doctors? We bring so much joy to people by entertaining them,” Crew added.It was the first of what could be many days of marching for actors, who picketed at locations across the country. They chanted, “Actors and writers unite!” as they marched along a short block in Times Square where Paramount conducts business; they passed out bottles of cold water and cans of La Croix outside 30 Rockefeller Plaza in Midtown Manhattan; and they bounced their picket signs to the sounds of Jay-Z’s “Dirt Off Your Shoulder” as it blared from a speaker in Hollywood.A day earlier, the Hollywood actors’ union, known as SAG-AFTRA, approved a strike for the first time in 43 years, joining forces with writers, who walked out in May.“There’s a renewed sense of excitement and solidarity,” said Alicia Carroll, a strike captain for the Writers Guild of America. “Writers have been out here for upwards of 70 days. It’s been a while and it’s hot. People are tired. So this is a confidence boost that we’re not alone in the industry in terms of issues.”The actors Bill Irwin and Susan Sarandon picketed in New York on Friday.Andres Kudacki for The New York TimesThe actors and writers have been unable to agree to new contracts with the Alliance of Motion Picture and Television Producers, which represents major studios and streamers. Pay is a central issue, but the negotiations around compensation have been complicated by the emergence of streaming services and the rise of artificial intelligence.Actors, including Ms. Drescher, the president of their union, have cast the moment as an inflection point, arguing that the entire business model for the $134 billion American movie and television business has changed. They say their new contract needs to account for those changes with various guardrails and protections, including increased residual payments (a type of royalty) from streaming services. They are also worried about how A.I. could be used to replicate their work: scripts in the case of writers and digital replicas of their likenesses for actors.Hollywood companies have insisted that they worked in good faith to reach a reasonable deal at what has also been a difficult time for an industry that has been upended by streaming and is still dealing with the lingering effects of the pandemic.“The union has regrettably chosen a path that will lead to financial hardship for countless thousands of people who depend on the industry,” the studio alliance said in a statement after SAG-AFTRA announced the strike.On Friday, writers said they were heartened to be joined on the picket lines by actors, many of whom have been marching with them for months in the black-and-yellow T-shirts that have become something of a uniform. It is the first time since 1960 that actors and screenwriters have been on strike at the same time.WGA leaders have shared picket line advice: Bring plenty of sunscreen and set a timer to reapply, watch out for traffic. But some actors were already veterans.The actor Greg Germann being interviewed at Netflix’s office in Los Angeles on Friday.Jenna Schoenefeld for The New York Times“I have not been to a picket without SAG-AFTRA members there. Sometimes they have even outnumbered us here in the east,” said Lisa Takeuchi Cullen, a vice president of the Writers Guild of America, East. “They have been our stalwart supporters and comrades, and we intend to reciprocate.”“Suddenly,” she added, “the sleeping giant has awakened.”Indeed, some of the union’s most prominent members took to the streets Friday and drew notice as the afternoon wore on. Jason Sudeikis showed up at 30 Rock; Susan Sarandon went to the Flatiron neighborhood, where picketers targeted Warner Bros. Discovery; and Sean Astin marched outside the Netflix offices in Los Angeles.“Our careers have been turned into gig work,” Mr. Astin said over a chorus of frenetic honks of support from passing cars. “It’s not just that we’re not going to take it anymore — we actually can’t take it anymore.”An animated Ms. Drescher had arrived at the same location earlier in the day and was met with an exuberant crowd that wrapped itself around her.“This strike and this negotiation is going to impact everybody, and if we don’t take control of this situation from these greedy megalomaniacs, we are all going to be in threat of losing our livelihoods,” Ms. Drescher said.“I’m not really here for me as much as the 99.9 percent of the membership who are working people who are just trying to make a living to put food on the table, pay rent and get their kids off to school,” she added. “They are the ones that are being squeezed out of their livelihood, and it’s just pathetic.”Shara Ashley Zeiger, an actor, brought her 2-year-old, Lily, to the picket in front of NBC’s offices in New York. A sign protruded from her daughter’s stroller. Lily played with her food — and a tambourine.“The effects of this deal directly affect my daughter and my family,” Ms. Zeiger said.She added: “I had had a role on a project that was on a streamer, and their deal was they didn’t have to pay me residuals for two years. And it was in the middle of the pandemic.”Thousands of miles west in Los Angeles, Evan Shafran, an actor who had taken it upon himself to put together an hourslong playlist for the strike, wondered whether he might eventually need to apply for Medi-Cal, the state’s medical assistance program. He was able to string together enough work to pay for health insurance this year, but he could not be sure how things would pan out in the future.And last week, Mr. Shafran said, his car was stolen. But he took an Uber from his home in the San Fernando Valley to the Netflix offices anyway.“I spent $100 to come protest today even though I’m out of work,” he said. “I need to be out here.” More