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      A Super Bowl Broadcaster With Slime and Swagger

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      Nate Burleson spent 11 seasons playing in the N.F.L. He now balances several TV assignments, and will announce the Super Bowl with SpongeBob SquarePants.Nate Burleson, far removed from the 11 seasons he spent toiling in the National Football League, pulled up his shirt to wipe sweat from his forehead during a well-deserved break.Burleson was in a buzzing laboratory with green slime-filled industrial containers, recording Nickelodeon’s “NFL Slimetime” days after explaining the challenge of overcoming turnovers on “The NFL Today,” the CBS football show that was in Baltimore for the A.F.C. Championship Game. Hours before the Nickelodeon taping, he had provided updates about the widening conflict in the Middle East on “CBS Mornings,” the network’s flagship morning newscast.After a productive but unglamorous football career, Burleson, 42, has found high-profile success in the television industry. Now he faces a daunting schedule this week in Las Vegas, where the Kansas City Chiefs and San Francisco 49ers will face off in the Super Bowl.Burleson is setting 1:30 a.m. alarms to anchor “CBS Mornings” from the Las Vegas Strip throughout the week. And on Sunday, he will announce Nickelodeon’s first alternate Super Bowl telecast for children, changing into a suit and racing down Allegiant Stadium’s elevator with help from security to join his “NFL Today” colleagues for halftime analysis.“I never played in a Super Bowl, so I feel like this is my Super Bowl,” Burleson said.Tony Dokoupil, left, Gayle King and Burleson on “CBS Mornings.” Burleson impressed producers with the energy he brought to segments while guest hosting.Mary Kouw/CBSNickelodeon’s alternate telecasts are an attempt to attract younger viewers by infusing N.F.L. games with augmented-reality animations on the field — yes, there will be plenty of virtual slime — and incorporating popular cartoon characters. Burleson will call the Super Bowl with the voice actors for SpongeBob SquarePants and Patrick Star. (Jim Nantz and Tony Romo are announcing the traditional broadcast on CBS.)We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      $7 Million for 30 Seconds? It’s Worth It at the Super Bowl.

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      In a time of fragmentation, advertising during the game’s broadcast is still a reliable way to boost company revenue and familiarize viewers with a brand.A cat meowing for Hellmann’s mayonnaise, Peyton Manning chucking Bud Light beers to patrons in a bar and Kris Jenner stacking Oreo cookies. They all have one thing in common: Those companies paid seven figures to get their products in front of viewers during this year’s Super Bowl.For the second consecutive year, the average cost of a 30-second ad spot during the Super Bowl was $7 million. Even as many businesses are being more disciplined with the money they have for marketing, and with spending on advertising slowing in recent years, the cost of a Super Bowl ad continues to go up.The reason is simple: There is no opportunity guaranteed to reach more people than the Super Bowl, and the slice of every other pie keeps shrinking.“It’s a throwback in terms of reaching everyone all at once,” said Charles Taylor, a professor of marketing at the Villanova School of Business.In an increasingly fragmented media landscape, the number of opportunities for companies to reach a mass audience through advertising on network television has dwindled. Popular shows have increasingly moved to streaming platforms, along with audiences. More and more, networks find themselves relying on live events, like award shows and sports, to draw viewers.“Live events are still huge for advertisers, and those are the ones that draw the highest attention,” said Frank McGuire, a vice president at Sharethrough, an advertising integration platform.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      I’ve Never Bought Anything From QVC. I Can’t Stop Watching It.

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      The playful pleasures of David Venable keep pulling me back in.Last fall, I lived in a hotel in the small college town where I teach, an admittedly strange arrangement that came with a serendipitous perk: cable TV. At the end of most days, after stocking up on ice from the machine down the hall, I would get beneath the sheets and click on QVC. If I was lucky, I got to watch the incomparable David Venable, whose most distinct trait — aside from his striking height (6 feet 6 inches) and the dulcet tones of his North Carolina drawl — is his “happy dance”: a hands-over-head, 360-degree twirl that he executes when a product especially delights him. In seemingly every moment of his cooking and housewares show, “In the Kitchen With David,” he radiates joie de vivre.I don’t think I’m part of Venable’s target demographic. I can’t cook. I don’t like accumulating things. I appreciate when a living space feels homey, but I’m just as content in a spare room as I am in a curated one. Still, I’ve become one the many David Venable faithful. Regardless of what he’s selling, I’m watching. Venable avoids falling into the wolfish smarm that typifies the shopping-show genre. There’s a forthrightness of approach that tells us he’s interested in more than just selling things to us. When he’s talking up a portable power station, warning us that we won’t know we’ll need it until it’s too late, he’s not being a doomer; he’s being honest. He comes off like a mindful parent cautioning a naïve child, much like my folks, who, when I was in high school, always made sure I had an extra coat and blanket in the car during Minnesota’s brutal winters, just in case my car broke down. Like any salesperson, Venable uses scarcity as a tactic. But he doesn’t promise that any particular item will solve all your problems. Rather, he imagines a life for the viewer already brimming with warmth. Whatever he’s selling could make that full life a bit less unwieldy. You might feel compelled to buy those airtight, spillproof LocknLock storage containers, not just because they’re selling out fast, and this deal will only last tonight, but also because with Venable’s encouragement you can imagine walking to your parents’ home, holding your child’s hand, juggling a stack of gifts and laughing so hard you might drop your homemade hot-dish on your way to the front door. With LocknLock’s proprietary technology, however, you can be confident that your casserole won’t spill! For me, “In the Kitchen With David” functions as therapeutic entertainment. Venable’s screen presence never activates anything in the realm of stress or embarrassment. Just like us, we learn, he drops dishes at home, and his kitchen goes through various states of disarray. “There’s no shame in your game if you go to the store bakery and you buy something store-bought and put it in there,” Venable will say while holding a pie-carrier with handle-lid. His nonjudgmental energy transforms solo TV-watching into a communal experience, inviting us to marvel alongside him at the quotidian: a nonstick pan or a vegetable wedger or sugar-free caramels. And he is never desperate to make a sale. Look closely as a jittery brand ambassador fumbles over his or her pitch, and you’ll see Venable’s eyes soften and a smile spread across his face. He seems to enjoy it when things don’t go as planned. For him, spills and mispronunciations are not reasons to panic but opportunities for play.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Jimmy Fallon Reports ‘Today’s Taylor Swift News’

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      “If you thought she was on your TV a lot last night, well, wait till next Sunday,” Fallon said after the pop star’s big night at the Grammys.Welcome to Best of Late Night, a rundown of the previous night’s highlights that lets you sleep — and lets us get paid to watch comedy. Here are the 50 best movies on Netflix right now.‘Today’s Taylor Swift News’Taylor Swift made Grammy history on Sunday night, winning Album of the Year for a fourth time.“Let’s get to today’s Taylor Swift news,” Jimmy Fallon said at the top of Monday’s monologue, before quipping that everyone else at the Grammys “got an Emmy nomination for acting surprised when she won.”“Yep, Taylor dominated the Grammys. If you thought she was on your TV a lot last night, well, wait till next Sunday.” — JIMMY FALLON, referring to the upcoming Super Bowl“Last night at the Grammys, the big winner was Taylor Swift, who became the first artist to win Album of the Year four times — all for the same album.” — JIMMY KIMMEL“Not only did Taylor make Grammys history, she also announced that on April 19, she’s releasing a new album called ‘The Tortured Poets Department.’ Then every other artist releasing an album on April 19 was like, ‘Well, looking more like a June release now.’” — JIMMY FALLONThe Punchiest Punchlines (Rainy Day Edition)“We are getting hit by a biblical amount of rain here in Los Angeles. All around town, they’ve been gathering Kardashians two by two.” — JIMMY KIMMEL“You know, they closed our kids’ school today because of rain. And this is, I just want to mention, not an outdoor school. There is a roof on the school, but they said it’s too dangerous to come to school, somebody could get wet.” — JIMMY KIMMEL“When I was a kid in Brooklyn, for them to cancel school, there had to be, like, at least six inches of snow, there had to be black ice on the road, and, like, Son of Sam had to be on the loose.” — JIMMY KIMMEL“Now, meteorologists say the drastic weather is being caused by something called an atmospheric river, which is also the name of my easy-listening dad band.” — STEPHEN COLBERT“Here’s how you know we have a lot of rain: when the L.A. River is actually a river. Usually it’s just a big, empty skateboard park.” — JIMMY KIMMEL“These bizarre weather emergencies are just going to keep happening. We all know the cause. Al Gore warned us about this, and it’s getting worse every year, so I’ll just say it: The witch’s curse!” — STEPHEN COLBERTThe Bits Worth WatchingJimmy Kimmel had some thoughts after Donald Trump asked Truth Social users if they thought he looked like Elvis.What We’re Excited About on Tuesday NightThe “Feud: Capote vs. the Swans” star Molly Ringwald will talk to Seth Meyers on Tuesday’s “Late Night.”Also, Check This OutThe “Curb Your Enthusiasm” star Larry David.HBOFaithful viewers can test their fandom in this pretty, pretty good “Curb Your Enthusiasm” quiz. More

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      You’ve Just Watched the Super Bowl. What Will You See Next?

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      The TV network that airs the N.F.L. title game wants to retain as many viewers as possible. There are various strategies, with CBS choosing to debut the crime drama “Tracker.”Some of the most precious television real estate comes immediately after the National Football League’s season finale, one of the few programs to still corral a giant audience.The network that airs the Super Bowl wants to retain as many of those viewers — 115 million people last year — as possible with the postgame slot. It has been a powerful tool to debut new shows, as CBS will do on Sunday with “Tracker,” a crime drama about the hunt for missing people that stars Justin Hartley, and it has also showcased already popular ones, such as NBC did in 1996 with “Friends.”Either strategy can prove effective.“It’s really a year-by-year basis when you have the Super Bowl and to think, ‘What are the different weapons you have to deploy?’” said Amy Reisenbach, the president of CBS Entertainment.New ShowsFor nearly two decades, the Super Bowl has cycled among Fox, NBC and CBS. (In 2027, ABC will air its first Super Bowl since 2006.) “There isn’t really any other platform like it on TV,” Reisenbach said, adding, “It’s a huge opportunity to get eyeballs.”Networks plan out the postgame slot about a year ahead of time, said Dan Harrison, the executive vice president of program planning and content strategy at Fox Entertainment.CBS chose “Tracker” in May, Reisenbach said, after executives viewed the pilot episode and felt it could appeal across demographics because of Hartley’s popularity with both men and women. The decision to debut a new show follows the strategy CBS used for “Undercover Boss” (2010) and for its two most recent Super Bowl lead-outs, “The World’s Best” (2019) and “The Equalizer” (2021).We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      What’s on TV This Week: ‘Abbott Elementary’ and Super Bowl LVIII

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      The third season of the award winning sitcom airs on ABC. The Kansas City Chiefs and the San Francisco 49ers go head-to-head.Between network, cable and streaming, the modern television landscape is a vast one. Here are some of the shows, specials and movies coming to TV this week, Feb. 5-11. Details and times are subject to change.MondayTHE EXORCIST 5:55 p.m. on Flix. There are two things I’m always in the mood to watch: reality television and horror movies (both involve a bit of schadenfreude). “The Exorcist,” of course, is genre royalty, and since it turned 50 last year, it’s a good time to watch Regan’s head go around and lament the ever-worsening quality in practical effects. You can also play my favorite TV game: trying to catch which parts have been edited out for broadcast.BELOW DECK 9 p.m. on Bravo. Our beloved “stud of the sea” Captain Lee Rosbach has finally sailed off into the sunset after 10 seasons of managing unruly young yachties (don’t worry, he’s fine: he’s gabbing about all things “Below Deck” on his podcast, “Salty”). Captain Kerry Titheradge, of “Below Deck Adventure” fame, is now manning the helm. Fraser Olender returns as the chief stew, and with the rumors that he’s now dating a charter guest confirmed, there’s sure to be plenty to rock the boat this season.TuesdayMatthew Broderick in “Ferris Bueller’s Day Off.”Paramount PicturesFERRIS BUELLER’S DAY OFF 5:30 p.m. on Freeform. References to “Ferris Bueller’s Day Off” abound in the latest season of “True Detective.” The “Twist and Shout” parade sequence plays in the Tsalal station leading up to the mysterious death of the researchers — and it’s on a loop when Chief Liz Danvers (Jodie Foster) inspects the scene. Later, a murderer eerily whistles the Beatles tune as both taunt and callback. Perhaps a rewatch of the John Hughes classic, with Matthew Broderick starring as the charming truant, will unlock the deepening mystery?WednesdayABBOTT ELEMENTARY 9 p.m. on ABC. Coming off another semi-successful awards season (Quinta Brunson won an acting Emmy for her role in the show), “Abbott Elementary” returns for its third season. Once again, optimism and hilarity will be set against the backdrop of the grimly underfunded Philadelphia public school system. Last season ended with an unexpected turn for Brunson and Tyler James Williams’s will-they-won’t-they couple (and a cameo from my favorite local celebrity, the massive anatomical heart at the Franklin Institute), so I’ll be eager to check back in.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      ‘True Detective’ Season 4, Episode 4 Recap: The Monster Under the Bed

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      Danvers wrestles with her demons. Navarro does, too, but hers appear to be of a different sort.Season 4, Episode 4: ‘Part 4’There’s a classic bit on “The Simpsons” where a panel of children are seated as a focus group for “The Itchy & Scratchy Show” and asked what they want to see from the long-running cartoon, which has started to flag in the ratings. After an exasperating series of responses, the moderator sums up his findings: “So you want a realistic, down-to-earth show that’s completely off the wall and swarming with magic robots?”That’s what “Night Country” is starting to feel like as it heads down the backstretch. It is a realistic, down-to-earth police procedural that’s swarming with supernatural beings and lots of storytelling bric-a-brac. To an extent, that’s part of the “True Detective” brand, to flood the zone with enough symbols, Easter eggs and plot tributaries to keep the Subreddits humming all season with theories about which ones will pay off and which ones will wriggle off with the other red herrings. As the season’s showrunner, Issa López, and her writers start to bring the season to a close, there’s already some evidence that the show has spread itself too thin, despite an abundance of laudable elements.Take the fate of Navarro’s sister, Julia (Aka Niviana). The image of this lonely, troubled young woman spending her last moments among the icebound wreckage before walking naked into the dark is a haunting one. One of the great strengths of “Night Country” — and the three Nic Pizzolatto seasons of “True Detective” before it — is how beautifully it can conjure these modern noir images from distinct locales.And yet, so little narrative real estate was given over to Julia until this final episode that her death feels more like a device than an emotional payoff. In a pre-credits scene, we witness Danvers’s compassion in scooping her off the streets and bringing into the station, which brings her closer to Navarro. As for Navarro herself, the heaviness of this loss is a family curse that now threatens to swallow her, too.The most touching moment in the episode is a much smaller one. When Navarro gets the call from the Coast Guard about Julia, she and Peter have just finished a harrowing mission back to the nomad encampment on Christmas Eve. She suppresses her devastation when Peter asks if everything’s OK and sends him off to be with a family that is still intact. Her emotional generosity is a subtle payoff to a relationship that has been building around these two interconnected cases; the further “Night Country” strays from the grit-and-grind of police work, the less resonant it becomes. The mysteries around Annie’s murder and the frozen scientists link up so beautifully to the tensions within Ennis that the continued sprinkling of specters, flashbacks and various uncanny events has gotten distracting. There are many questions still to answer and only two episodes left.To that end, this week’s episode does address some of the business at hand. The “Blair Witch”-style video on Annie’s phone, presumably documenting the last moments of her life, includes whale bones frozen in the ice behind her, indicating an ice cave system the detectives are keen to locate. A team from Anchorage finally arrives to take the bodies away, despite Danvers’s desire to poke around them a little more for clues. (In sharing the news that the men were dead before they froze to Captain Ted, Danvers admits to doing “an independent pre-forensic evaluation,” which sounds better than saying that Peter’s veterinarian cousin looked at them.)We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Jesse L. Martin Is Watching You

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      The classically trained actor taps into his powers of observation to play a behavioral science professor in the NBC series “The Irrational.”Jesse L. Martin can tell when you’re lying. You might look away, he said. You might look down. Your nose will perspire and you will feel compelled to touch it. “There’s also intense eye contact,” he said, demonstrating this across a low table in the bar of a downtown hotel last week.Martin, an actor who spent his young adulthood in New York but has since relocated to Vancouver, British Columbia, was in town for a few days to promote “The Irrational,” the NBC procedural in which he stars. (The final episodes of its first season are now airing; the network has already renewed it for a second.) Martin, 55, plays Alec Mercer, a professor of behavioral science at a fictional university. Somehow Alec spends more time assisting the F.B.I. than he does in the classroom. (That’s tenure for you.) He solves each week’s case by applying one or more behavioral science concepts — the halo effect, the Barnum effect, paradoxical persuasion.Almost pathologically observant, Alec is based on Dan Ariely, a superstar in the field of behavioral science, and Martin has absorbed a morsel of those powers. Looking around the room over the top of a club sandwich, he could tell at a glance who was an artist, who was wealthy (“It has everything to do with all the ways they don’t show it,” he said.). The chicken, he observed, was “kind of dry.”That day, he was dressed elegantly, if playfully, in jeans, a white shirt, a black blazer, a burgundy pocket square and the knit golfing cap he often favors. (Martin has always been a hat guy.) His other accessories: an easy smile and a gleam in his eye that softens many of his characters. Acting is arguably lying for a living. Martin — a member of the original Broadway company of “Rent” who then spent nine seasons on NBC’s “Law & Order” and eight on the CW series “The Flash” — does it cleanly, candidly, without tells.“The spirit’s different,” he said of the kind of fabrication that acting requires. “It’s joy for me, so it would never feel like a lie.” If he lied during our conversation — about the work, about the chicken — I couldn’t detect it. “The Irrational” is inspired by and named for Ariely’s book “Predictably Irrational: The Hidden Forces That Shape Our Decisions.” A classically trained actor, Martin has always dreamed of going from one stage role to the next. “Every time I think about doing any play, a whole different part of me gets jazzed,” he said. But he also describes himself as highly rational, and so has instead spent most of his career on television procedurals.“I’ve always been practical to a fault,” he said, not without some regret.Martin, right, was lured to the role for the chance to finally play a lead rather than a sidekick.Sergei Bachlakov/NBCWe are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More