Broadway’s Crunchtime Is Also Its Best Life
Eighteen openings in two months will drive everyone crazy. But maybe there should be even more.Broadway is the pinnacle of the commercial theater, a billion-dollar cultural enterprise and a jewel of New York City. So why is it run like a Christmas tree farm?I don’t mean that it invites too much tinsel. I mean that it operates at a very low hum for 10 months of the year and then goes into a two-month frenzy of product dumping.This year, 18 shows, more than half of the season’s entire output, will open on Broadway in March and April — 12 in just the last two weeks before the Tony Awards cutoff on April 25. Like the film industry in December, angling for Oscars before its end-of-year deadline, theater producers bet on the short memory of voters (and a burst of free publicity on the Tonys telecast) to hoist their shows into summer and beyond.From a business standpoint, this is obviously unwise. Instead of maintaining a drumbeat of openings throughout the year — as Hollywood, with hundreds of releases, can do despite its December splurge — Broadway, with only 30 to 40 openings in a typical season, keeps choosing to deplete the airspace, exhaust the critics and confuse the audiences with its brief, sudden, springtime overdrive.Of course, I shouldn’t care about the business standpoint; I’m one of those soon-to-be-exhausted critics. Please pity me having to see a lot of shows from good seats for free.But regardless of the as-yet-unjudgeable merits of the work, I find myself enthusiastic about the glut. I might even argue for more.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More
