The Great Gatsby (Play)

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    Why ‘The Great Gatsby’ and Other Broadway Shows Are Turning to Influencers

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    To reach younger and more diverse audiences, Broadway shows are increasingly looking to Instagram and TikTok creators.On a 91-degree day in June, a group of 20- and 30-somethings in sundresses and Bermuda shorts was navigating a dimly lit cocktail lounge whose air-conditioning was on the fritz.It didn’t matter: Cocktails with names like the Ghost Writer were flowing, and patrons were posing in front of a velvet emerald curtain, holding “Team Daisy” and “Team Gatsby” hand fans emblazoned with the faces of Eva Noblezada and Jeremy Jordan, the stars of the Broadway musical “The Great Gatsby.”Flickering candles adorned tables at the side of the room, where people colored in silhouettes of the character Myrtle Wilson, a social climber in the musical, and filled out trivia sheets with questions like “Is Gatsby in East or West Egg?” Silver gift bags filled with miniature bottles of Champagne and “Old Sport” stickers sat on a table by the door.“We are in the Gatsby era,” said Francis Dominic, 31, a lifestyle and travel influencer, alluding to the Broadway musical and “Gatsby,” another high-profile stage adaptation of the F. Scott Fitzgerald novel that last week ended its run at American Repertory Theater in Cambridge, Mass., and is also aiming for Broadway.Dominic was among about 40 TikTok, Instagram, X and YouTube creators who had gathered at the Rickey lounge inside the Dream Midtown hotel to celebrate the release of the “Great Gatsby” cast album, which would begin streaming the next day.Molly Kavanaugh recorded content for a live stream.Ye Fan for The New York TimesLexy Vagasy, left, and Kavanaugh at the invite-only event for about 60 people.Ye Fan for The New York TimesWe are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Broadway Opened 12 Shows in 9 Days. Here’s What That Looked Like.

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      Even at a challenging time for a pandemic-weakened industry, they found razzle-dazzle.Broadway Opened 12 Shows in 9 Days. Here’s What That Looked Like.Broadway is in the midst of a rolling celebration — of artistic expression, of audience enthusiasm, of song and dance and storytelling itself.The overlapping runs constitute a risky bet by producers and investors, who have staked tens of millions of dollars on their ability to sell seats. Even in the best of times, most Broadway shows fail, and these are not the best of times: Production costs have soared, and season-to-date attendance is 18 percent below prepandemic levels.But the shakeout comes later. First: fanfare and flowers, ovations and optimism.WEDNESDAY, APRIL 17‘The Wiz’Easing on down the road … to BroadwayDeborah Cox, left, who plays Glinda the good witch, and Nichelle Lewis, who plays Dorothy, at the opening night of “The Wiz.” Many of the 1,600 in attendance wore green for the Emerald City.A revival of a 1975 musical that reimagines “The Wizard of Oz” for an all-Black cast.Of course “The Wiz” was going to have a yellow carpet. The show’s recurring song is “Ease on Down the Road,” and that road is the yellow brick one — the path to Oz, but also, to self-discovery.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Review: A New ‘Great Gatsby’ Leads With Comedy and Romance

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      This musical adaptation, now on Broadway, is a lot of Jazz Age fun. But it forgot that Fitzgerald’s 1925 novel endures because it is a tragedy.Jay Gatsby — self-made enigma, party host extraordinaire and talk of the summer season in West Egg, Long Island — doesn’t carry his insecurities lightly. The facade of his wealth-drenched life is a grand and precarious creation, and propping it up requires constant vigilance.His is new money, so he has to prove his worth to the snobberati. Thus his pathetic habit of showing that photo of himself in his Oxford days to people he has barely met. Or, more endearingly, his over-the-top insistence on glamming up the humble cottage of his neighbor, Nick Carraway, when the lost love of Gatsby’s life, the fabled Daisy Fay Buchanan, is coming over for tea.In the new musical “The Great Gatsby,” which opened on Thursday night at the Broadway Theater, the grass outside the cottage is groomed, flowers are everywhere, and a fleet of servants is ferrying food. And Jeremy Jordan’s Gatsby is an adorably panicked basket case, second-guessing in charming comic song his plan to ambush Eva Noblezada’s Daisy with a reunion.“She is late, so I’m off to go scream in a jar,” he sings, but Daisy arrives before he can flee. Unsuavely, he topples into some greenery.It’s a perfectly winsome scene, and a highlight of this ultimately underwhelming new adaptation, which has a book by Kait Kerrigan (making her Broadway debut), music by Jason Howland (“Paradise Square”) and lyrics by Nathan Tysen (also “Paradise Square”). Comedy and romance are strong suits of this production by Marc Bruni (“Beautiful: The Carole King Musical”), which ran in the fall at the Paper Mill Playhouse in New Jersey.There are plenty of big dance numbers, too (by Dominique Kelley), with some standout tap. The 1920s costumes (by Linda Cho) are fun to look at, Daisy’s in particular: all those handkerchief hemlines, wafting on air. Gatsby’s yellow Rolls-Royce and Tom’s blue coupe drive onstage, extravagantly. And while the fireworks we see in the distance are projections, other sparkling pyrotechnics are delightfully real.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      What to Know About This Crazily Crowded Broadway Spring Season

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      Why are 18 shows opening in March and April, and which one is for you? Our theater reporter has answers.Is Broadway facing a bonanza or a blood bath?The next two months are jam-packed with new productions — 18 are scheduled to open in March and April — while the industry is still struggling to adapt to the new, and more challenging, realities of a postpandemic theater era.For potential ticket buyers, there will be a dizzying array of options. In early April, about 38 shows should be running on Broadway (the exact number depends on unexpected closings or openings between now and then).“From a consumer point of view, we’re excited about the amount of choice there is on Broadway,” said Deeksha Gaur, the executive director of TDF, the nonprofit that runs the discount TKTS booths. Anticipating that bewildered tourists will need help figuring out what shows to see, TDF is already dispatching red-jacketed staffers to preview performances and updating a sprawling cheat sheet as the employees brace for questions on what the new shows are about and who is in them.But the density of late-season openings — 11 plays and musicals over a nine-day stretch in late April — has producers and investors worried about how those shows will find enough ticket buyers to survive.“On the one hand, how incredible that our industry perseveres, and that there is so much new work on Broadway,” said Rachel Sussman, one of the lead producers of “Suffs,” a musical about women’s suffrage that is opening in mid-April.“On the other hand,” Sussman added, “we’re still recovering from the pandemic, and audiences are not back in full force, so there is industrywide anxiety about whether we have the audience to sustain all of these shows. It’s one of those things that only time will tell.”We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More