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    Taylor Swift Prevails Over Billie Eilish for a Fifth Week at No. 1

    In a tight battle that had fans hustling to support their favorite star, “The Tortured Poets Department” outsold “Hit Me Hard and Soft.”Taylor Swift holds the No. 1 spot on Billboard’s latest album chart for a fifth consecutive week, after an intense contest with Billie Eilish in which both stars released a blizzard of “versions” of their LPs to lure fans.Eilish fought for “Hit Me Hard and Soft,” her third album, with release-week arena listening events in New York and Los Angeles. In an era of supersized track lists as a strategy to maximize streaming yield, the LP had just 10 songs. But fans were given a long menu of options to buy it, including nine colored vinyl editions. There were also four CDs, among them a “splatter” variant for which Eilish herself decorated the covers with splashed paint (“each one is unique,” her website said).But Swift may have fought harder, or at least hurled more product at the marketplace. Since “The Tortured Poets Department” was released last month, it has come out in more than 20 iterations, according to Billboard, with enough track list variations, media pigments, bonus tracks and collectible goodies like autographs and magnets to keep fans coming back.Over the last week, both artists’ camps launched new items like cannonballs. On the day Eilish released “Hit Me Hard and Soft,” Swift put out three limited digital editions of “Tortured Poets” featuring “first-draft phone memo” bonus tracks; then came a remix of her hit “Fortnight”; then, on Thursday, with just hours left in the tracking week, three additional digital versions of the album arrived with live tracks from her recent Eras Tour performances in Paris.Eilish, for her part, released three “deluxe” digital albums, adding versions of her LP’s songs featuring isolated vocals or in sped-up or slowed-down form. The day after Swift’s “Fortnight” remix, Eilish put out a remix of “L’Amour de Ma Vie.”Fans acted as foot soldiers in this war, clicking for streams or buying up as many album variations as they could. Many also complained on social media, accusing Swift of ruthlessly raining on another star’s parade, or taking Eilish to task for comments in a recent interview in which she criticized “some of the biggest artists in the world” for excessive vinyl production.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Billie Eilish and Taylor Swift Race for No. 1

    The two pop music titans, locked in a close contest for the top of next week’s album chart, are stoking fans’ competitive spirit with a variety of digital tactics.A cold war between pop music titans — or at least their mobilizing fan bases and record labels — turned into a digital arms race this week as both Taylor Swift and Billie Eilish gunned for the No. 1 spot on next week’s Billboard album chart.Swift, 34, has occupied the top of the Billboard 200 for the past four weeks with her blockbuster new album, “The Tortured Poets Department,” which has earned more than 3.6 million equivalent album sales so far (counting physical purchases, downloads and streams). But Eilish’s well-reviewed new album, “Hit Me Hard and Soft,” is challenging for No. 1 in its debut, as its 10 songs prove popular on streaming services like Spotify.If only it were that simple.Already, some impassioned followers of the two artists had been stoking a rivalry, dating back to comments Eilish made in March about “some of the biggest artists in the world” selling many vinyl versions of the same album, “which ups the sales and ups the numbers and gets them more money.”The tactic, which Eilish called “wasteful” and damaging to the environment, has been widespread but used especially broadly — and effectively — by Swift. (Even before those comments, Eilish’s brother and main collaborator, Finneas, had once been heard on a hot mic joking about being “sued by Taylor Swift” after performing with an artist who had criticized her work.)Eilish, 22, said later that she had not meant to single out any artist with her vinyl comments and added that she had participated in the practice, too. (Both artists’ work remains available in a variety of physical formats, though Eilish has stressed sustainability.)Still, when Swift pre-empted the release of Eilish’s album last week with three special digital editions of “Tortured Poets,” available for 24 hours and including previously unheard “first-draft phone memo” demos, many saw the move as pointed. Especially online, where pop fan allegiance can be a blood sport, the matchup became one to watch.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Taylor Swift Beats Gunna on the Chart. Her Next Rival? Billie Eilish.

    “The Tortured Poets Department” logs a fourth week at No. 1. Next week’s competition is a battle between two stars with multiple versions of their LPs for sale.Taylor Swift stays at No. 1 on Billboard’s album chart for a fourth time, easily holding off a new release by the Atlanta rapper Gunna. But next week she may face a challenge from Billie Eilish — and its result could come down to fans’ appetites for buying multiple “versions” of the stars’ albums.“The Tortured Poets Department,” Swift’s latest studio album, holds atop the Billboard 200 with the equivalent of 260,000 sales in the United States, including 282 million streams and 41,000 copies sold as a complete package, according to Luminate, a data tracking service. Since its record-breaking opening last month, “Tortured Poets” has racked up about 3.6 million equivalent album sales.Gunna’s “One of Wun,” released only in digital form — though Gunna’s website also sold CDs and vinyl LPs that it said would be sent to fans later this year — starts at No. 2 with the equivalent of 91,000 sales, most from its 119 million streams.On Friday, Eilish released “Hit Me Hard and Soft,” her third LP, and the first since she won two Oscars and added two more Grammys to the seven she already had. The music industry is watching the album’s progress closely, in part to see if Eilish’s latest can end Swift’s dominance on the chart.Most of the 31 tracks on “Tortured Poets” have begun to trickle down the daily charts of the major streaming services, while Eilish’s new songs — there are only 10 — have opened strong. For next week’s chart, the key differentiator may be both women’s releases of multiple versions of their albums, on rainbows of vinyl or in digital editions with extra goodies to goose fans’ interest.Swift made “Tortured Poets” available in four variants across physical formats, each with an extra track; these were also sold in special editions from Swift’s website with autographs and collectibles like magnets and engraved bookmarks. Eilish, who has complained about artists’ excessive marketing of physical media — saying in a recent Billboard interview that it was “wasteful” to release “40 different vinyl packages that have a different unique thing just to get you to keep buying more” — put “Hit Me” out in eight colored vinyl variants, as well as other formats like a CD decorated with paint “splattered by Billie.” (Eilish defended her release plans by promoting an “eco-friendly” approach to manufacturing, saying her releases would use recycled materials.)We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Kendrick Lamar Rides a Rap Beef All the Way to No. 1

    On the Billboard album chart, Dua Lipa’s heavily promoted “Radical Optimism” opened at No. 2, held off by the third week of Taylor Swift’s “Tortured Poets.”An old-fashioned rap war that unfolded online at lightning speed has sent Kendrick Lamar to No. 1 on Billboard’s latest singles chart, while Taylor Swift easily holds off a challenge from Dua Lipa’s new album.Relations between Lamar and Drake, two hip-hop giants and longtime rivals, exploded into a public war of words in recent weeks, in the form of a rapid-fire sequence of diss tracks packed with insults and unsavory (and unproven) accusations. Lamar seemed to get the last word with “Not Like Us,” released May 4, which becomes his fourth No. 1 on Billboard’s Hot 100 singles chart. That total counts collaborative releases — among them “Like That,” a track in March with the Atlanta rapper Future and the producer Metro Boomin, which kicked off the latest volley.Consumption of “Not Like Us” was driven by streaming, with 71 million clicks in the United States last week. Another Lamar diss track, “Euphoria,” which came out the week before, is No. 3 on the latest singles chart, while Drake’s “Family Matters” is No. 7.For this week’s Billboard 200 album chart, Lipa seemed to enter the contest with some advantages for “Radical Optimism,” her third studio LP. To promote it, she went on “Saturday Night Live” as both performer and host, and was on the cover of Time and Elle. Earlier this year, she had prominent performances at the Grammy and Brit award shows, and appeared on the cover of Rolling Stone.But “Radical Optimism” was still trounced by the third week of Taylor Swift’s “The Tortured Poets Department,” which holds at No. 1 with a wide margin.“Tortured Poets” had the equivalent of 282,000 album sales in the United States, including 298 million streams and 51,000 traditional sales, according to the tracking service Luminate. In its first three weeks out, “Tortured Poets” — which smashed records in its debut two weeks ago, despite mixed reviews — has racked up the equivalent of 3.3 million sales, including 1.6 billion streams for its 31 total tracks in the U.S. alone.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Taylor Swift’s ‘Tortured Poets’ Posts a Huge Second Week on the Chart

    After a blockbuster opening, the singer’s new album earned the biggest second-week totals since 2015, nearly doubling the rest of the Top 5 combined.In its second week of release, Taylor Swift’s latest blockbuster album, “The Tortured Poets Department,” holds at No. 1 on the Billboard album chart, nearly doubling the rest of the Top 5 combined.One week after tallying the largest opening week since Adele in 2015 — selling the equivalent of 2.6 million albums in the United States — “The Tortured Poets Department” sold another 439,000 album units, down 83 percent, according to Billboard, but still the highest second-week total since Adele’s “25” almost a decade ago. Last month, Beyoncé’s latest album, “Cowboy Carter,” opened with 407,000 sales in its debut, then the biggest sales week for any release so far this year.Whereas Swift’s total last week included 1.9 million copies in traditional album sales — 859,000 for vinyl alone — and factored in advance orders, that number dipped 94 percent in week two, to 107,000. Instead, “The Tortured Poets Department” was consumed largely via digital streaming this time, with about 429 million plays of the album’s 31 tracks, down from a record 891 million the week prior.Also on this week’s chart, the country singer Morgan Wallen’s “One Thing at a Time,” released in March 2023, jumps two spots to No. 2, with 69,000 units. Future and Metro Boomin’s “We Don’t Trust You,” the first of the pair’s two recent albums (and the one featuring Kendrick Lamar dissing Drake on the hit single “Like That”), is No. 3 with 61,000 units. Rounding out the Top 5 is “Cowboy Carter” at No. 4 with 52,000 units and Noah Kahan’s “Stick Season” at No. 5 with 41,000 units. More

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    Popcast (Deluxe): Sabrina Carpenter, Chappell Roan + Editing Taylor Swift

    Subscribe to Popcast!Apple Podcasts | Spotify | Amazon Music | YouTubeThis week’s episode of Popcast (Deluxe), the weekly culture roundup show on YouTube hosted by Jon Caramanica and Joe Coscarelli, includes segments on:How “The Tortured Poets Department” has aged with the passing of one week since its releaseThe huge commercial success of “The Tortured Poets Department” so farThe contemporary expectations of immediate album reviewsHow Swift’s pandemic albums “folklore” and “evermore” introduced a new generation of hard-core fansJon and Joe’s picks for the best songs from “The Tortured Poets Department”The rise of a pair of pop’s middle-class stars, Chappell Roan and Sabrina CarpenterCarpenter’s emergence into the shadow of Dua LipaThe success of “Espresso”Chappell Roan’s meteoric six-month rise and her relationship to drag cultureRoan’s diaristic and specific songwritingSongs of the week from Tommy Richman, Cash Cobain (featuring Bay Swag and Ice Spice) and ShaboozeySnack of the weekConnect With Popcast. Become a part of the Popcast community: Join the show’s Facebook group and Discord channel. We want to hear from you! Tune in, and tell us what you think at popcast@nytimes.com. Follow our host, Jon Caramanica, on Twitter: @joncaramanica. More

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    Taylor Swift Debuts at No. 1 on Billboard 200 With ‘Tortured Poets Department’

    Only the Beatles have more No. 1 LPs now: The pop superstar reigns atop the Billboard 200 for the 14th time with the equivalent of 2.6 million album sales.There was never any doubt that Taylor Swift’s latest release, “The Tortured Poets Department,” was going to be big. The question was just how big.And the answer is, gigantic.“The Tortured Poets Department,” Swift’s 11th studio album, opens at No. 1 on the Billboard 200 album chart with historic numbers, including huge results in streaming and vinyl sales. It is Swift’s 14th chart-topping title, tying her with Jay-Z for the second-most No. 1 albums by any act in the 68-year history of Billboard’s flagship album chart; only the Beatles, with 19, have more.In its first week out, “Tortured Poets” had the equivalent of 2.6 million album sales in the United States, according to Luminate, which tracks the data behind Billboard’s charts. That is the biggest overall first-week take for any album since Adele’s “25” in 2015, which opened with nearly 3.5 million, driven by in-store CD sales.The “equivalent” figure is a composite, based on a formula used by Luminate and Billboard to reconcile the various ways listeners now buy and consume music. And in each way, “Tortured Poets” was a smash.It sold 1.9 million copies in traditional album sales, including 859,000 for vinyl alone, which blew away Swift’s own previous record of 693,000 LPs, set just six months ago. Advance sales through Swift’s website — begun the day Swift announced the album, at the Grammy Awards — were key. She offered an array of tinted vinyl variants and CDs, some in “deluxe” versions advertised with autographs or on-brand trinkets like engraved bookmarks that went for as much as $50 apiece. According to Billboard, 1.4 million copies of the album were sold on its first day, many preordered over the last two months.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Taylor Swift: The ‘Tortured’ Mailbag

    Subscribe to Popcast!Apple Podcasts | Spotify | Amazon Music“The Tortured Poets Department,” the new album from Taylor Swift, will have the biggest opening week of any album this year. Critical reaction to the release has been mixed, but fan interest has remained extremely high. And questions about Swift’s music and motivations abound.On this week’s Popcast, a listener mailbag episode full of questions prompted by Swift’s latest turns, includingHow does “TTPD” mark the return to an earlier, far more personal version of Swift’s music?What are the pros and cons of turning “TTPD” into a sudden double album?To what degree is Swift in dialogue with the leading indie-rock songwriters of the day?How does Swift engage with criticism, and with fans who lash out on her behalf?Could it be, despite the decidedly mixed response, that this album is Swift’s best?Will Swift ever voluntarily step away from the spotlight?Guests:Caryn Ganz, The New York Times’s pop music editorTom Breihan, senior editor at StereogumConnect With Popcast. Become a part of the Popcast community: Join the show’s Facebook group and Discord channel. We want to hear from you! Tune in, and tell us what you think at popcast@nytimes.com. Follow our host, Jon Caramanica, on Twitter: @joncaramanica. More