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    AMC Says It Will Show More Ads Before Movies

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    The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since 2019, but it risks irking loyal customers.It’s a perennial frustration for moviegoers: The lights go out, the theater falls silent and the anticipation of the movie builds.But wait! Here are a few more ads for you to sit through.Most cinema enthusiasts know that going to the movies comes with a healthy dose of promotion, from the ads onscreen to the ones plastered on drink cups and bags of popcorn. But starting in July, AMC will join its major competitors in running even more commercials before movie screenings begin, in an effort to increase revenue without hiking ticket prices as the industry struggles.The movie theater chain has struck a deal with the cinema advertising company National CineMedia to play commercials in what is known as the “platinum spot” — right before the start of a movie. It is a departure from 2019, when AMC issued a strongly worded statement rejecting the company’s proposal to place ads in that spot. (National CineMedia signed agreements with two of AMC’s rivals, Regal and Cinemark, that year.)In a statement on Wednesday, AMC suggested it was prepared to receive some backlash. But at a time when movie theaters are struggling to get Americans to start going to the movies again, AMC noted that the decision would not make it any more expensive for customers.“For the past five years, AMC has sought out crucial revenue that is not reliant on the increase of base ticket prices,” the company said in the statement. Of the new advertisements, it added that “while AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five years without any direct impact to their attendance.”We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Blue Man Group’s Longtime Home Will Stage Off Broadway Dramas

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      A commercial producer active on Broadway and in the West End has signed a long-term lease for Astor Place Theater with plans for shows there.For 34 years, Astor Place Theater, a humble venue in a historic building in Lower Manhattan, was occupied by a single show, Blue Man Group, which spun profits out of performance art.But Blue Man Group closed its New York production in February, and now another company will take a turn making art in the space: No Guarantees Productions, a venture established in 2017 that has put money into multiple Broadway and West End shows.“We love the location, and the theater is in fabulous condition,” said Megan O’Keefe, executive vice president of No Guarantees. She said the company hopes to present three to four Off Broadway shows a year at Astor Place, some of which it will produce, and some of which will be projects developed by other producers who would rent the space.No Guarantees is the latest for-profit company taking over an Off Broadway theater at a time when the commercial Off Broadway sector has been enjoying an unexpected rebound. Another example: Seaview Productions is now operating a Midtown Manhattan venue previously run by the nonprofit Second Stage Theater; the first show at what is now called Studio Seaview is “Angry Alan,” a play starring John Krasinski and currently in previews.“What we’re seeing more and more is that there are a lot of really beautiful shows that just are never going to attract the audience, and/or support the budget, that you increasingly need to put on a flashy Broadway show,” O’Keefe said. “And that’s why I think we’ve seen a real resurgence of interest and popularity in the commercial Off Broadway space.”The theater, with 298 seats, is still owned by some of the co-founders of Blue Man Group, but will be leased by No Guarantees, a theatrical production company.Vincent Tullo for The New York TimesWe are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      in Movies

      What Tom Cruise Understands About Stunts. (And Movies.)

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      His intense devotion to doing his own stunt work can seem pathological. But it’s part of a more charming devotion to moviegoing itself.Every “Mission: Impossible” movie can be boiled down to a single, central image. Tom Cruise in glasses and a black vest, hanging by wires, inches above the floor. Tom Cruise dangling from a rocky cliff ledge. Tom Cruise sticking like a gecko to the glass panels of the Burj Khalifa. Tom Cruise in some kind of spacesuit, hurtling through the air toward the camera. Tom Cruise in midair again, arms stretched backward as a motorbike falls below him, making it look all the more as if he were flying. For the newest and purportedly last installment in the series, “The Final Reckoning,” the iconography has been perfected: We see Cruise dangling from a banana-yellow biplane as it hurtles through the sky. Oh, and the plane is upside down.In the opening minutes of “The Final Reckoning,” all of the iconic images from previous films are repeated back to us, reminding us that what we are here for is to see Tom Cruise perform breathtaking stunts. Of course, if you were in the theater, then you would have been sold on this idea already. The film’s marketing has made the sight of the upside-down biplane so familiar that before the movie had even started, I overheard a couple in the seats behind me discussing how the stunt might have been done. (“Where are the wires, you think?”)We’re compelled to know how these stunts were done for one very simple reason: We believe that Tom Cruise really is clutching the side of a skyscraper or an upside-down plane. This is because Cruise and many, many other people have worked hard to ensure our belief that Tom Cruise does his own stunts.‘How can we involve the audience?’Some of this belief-bolstering work is technical and filmic: The cameras move close to Cruise and linger there, convincing us that it really is him doing the thing. But a monumental part of the effort has to do with Cruise himself, and his ability to persuade us that if we buy a ticket for his movie, we will see him create a harrowing spectacle. On one hand, we will be watching a movie about a fictional character named Ethan Hunt, whose mission seems impossible. On the other, we will be watching Tom Cruise, a movie star we have known for 40-plus years, doing the seemingly impossible.This collapsing of character and star has become only more central to the films as the franchise goes on, sometimes sabotaging the movies’ impact, sometimes making them more interesting, sometimes both at the same time. For example, the antagonist in these final two installments is a runaway A.I. called the Entity. For a series that once had the great Philip Seymour Hoffman play a villain, evil software feels like a step down. But Ethan Hunt/Tom Cruise battling a faceless, ageless superintelligence that is able to fake practically anything? That is a rich text.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      in Movies

      Upper West Side Theater Is Sold After Governor Allocates $3.5 Million

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      A nonprofit bought the landmark Metro Theater after receiving financial support from Gov. Kathy Hochul, the State Senate and Steven Spielberg’s foundation.A landmark Art Deco movie theater that closed 20 years ago on Manhattan’s Upper West Side was sold to a nonprofit after it received $3.5 million in discretionary grants from Gov. Kathy Hochul of New York.The nonprofit, the Upper West Side Cinema Center, used those funds and $500,000 in grants from the State Senate to complete its $6.9 million purchase of the Metro Theater on Friday. It plans to revitalize the building, on Broadway near West 99th Street, with a five-screen theater, a lobby lounge and a public cafe.Additional fund-raising of $15 million to $25 million is required to construct a new interior, replace the marquee and clean graffiti from the facade, the nonprofit says.“The Upper West Side community deserves another world-class venue for cinema and art, and that’s why I was proud to step in,” Hochul said in a news release.Assemblyman Micah Lasher, a Democrat who took office in January, grew up going to the Metro Theater and fondly remembers seeing “Ali” and “Mr. Holland’s Opus” there with his family.“Its loss for the last 20 years has been not just an eyesore, but a deeply felt scar for the neighborhood,” he said.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      in Theater

      5 Years After Covid Closed the Theaters, Audiences Are Returning

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      Broadway is almost back, and pop music tours and sports events are booming. But Hollywood, museums and other cultural sectors have yet to bounce back.It was five years ago today — March 12, 2020 — that the widening coronavirus pandemic forced Broadway to go dark, museums to shut their doors, concert halls and opera houses to go silent and stadiums and arenas to remain empty.At the time, they hoped to reopen in a month. It took many a year and a half.Since live performances resumed, the recovery has been uneven, but there are signs that audiences are finally coming back. Here’s a snapshot of where things stand:Broadway is 95 percent back.It’s been a slow road back for Broadway, but the industry is finally nearing its prepandemic levels. Attendance so far this season is at about 95 percent of what it was at the same point in the 2018-2019 season, its last full season before the pandemic, when it was setting records.“Oh, Mary!” has been a surprise hit this season, reminding the industry that shows can work without known I.P. or famous stars. “Wicked” is defying gravity thanks to the renewed interest brought by the film adaptation. For the first time since 2018, all 41 Broadway theaters have had shows in them this season. And there are more shows than usual regularly grossing more than $1 million a week.The crowds have returned to Broadway, and to the Times Square area. Sara Krulwich/The New York TimesBut — and this is a big but — profitability is down. That’s because the costs of producing on Broadway keep rising, so even reasonably strong ticket sales are not enough.Beyond Times Square, the picture is decidedly mixed. Touring Broadway shows have been selling quite strongly. But nonprofit theaters, both Off Broadway and in cities across the country, are struggling. Having burned through the government assistance that came at the height of the pandemic, many regional theaters are now reporting budget deficits and are programming fewer shows and attracting smaller audiences than they did previously.— More

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      in Movies

      French Cinema Celebrates Its Covid Recovery

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      The French movie industry has been celebrating statistics that show an increase in movie attendance.Ronald Chammah, who owns a pair of small cinemas on the Left Bank of Paris, remembers well the grim days in 2022, when he wondered whether the French passion for moviegoing — a pastime that France invented 130 years ago — had been irreparably diminished by pandemic lockdowns.But that was then. On a recent afternoon, Mr. Chammah was sitting in a packed Parisian cafe happily describing the Sunday in late November when he sold out screenings from a roster of Armenian art-house directors — Inna Mkhitaryan, Artavazd Pelechian, Sergueï Paradjanov — known mostly to hard-core film buffs.“That day, we broke the record for our theaters,” Mr. Chammah said with a note of astonishment. “It was full, all day long — sold out, sold out, sold out.”The global movie business had a disappointing 2024, thanks in part to Hollywood strikes. At the Oscars on Sunday, Sean Baker, winner of best director for “Anora,” used his acceptance speech to lament the pandemic-era loss of hundreds of American movie screens. “And we continue to lose them regularly,” Mr. Baker said. “If we don’t reverse this trend, we’ll be losing a vital part of our culture.”But in France, there has been a more celebratory feeling of late, with fresh statistics suggesting that its audiences are leading the way in returning to what are lovingly known as “les salles obscures” — the “dark rooms” of their movie theaters.That celebration was infused with a very French idea about citizens’ moral obligation to support the arts and to do so somewhere other than at home. The Institut Lumière, a film society based in Lyon, declared that last year’s French admissions numbers amounted to a triumph over both the pandemic era and the “invasive digital civilization” of scrolling and swiping.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      in Music

      Rebuilding After Fire, Jacob’s Pillow Will Open a New Theater

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      The Doris Duke Theater, more than twice as large as the original and designed for modern technology, will open in July.When the Doris Duke Theater at Jacob’s Pillow, the bucolic dance festival in Becket, Mass., was destroyed by a fire four years ago, the festival’s director, Pamela Tatge, promised that it would be rebuilt.“The theater,” she said at the time, “is an essential component of the ecology of Jacob’s Pillow.”On Wednesday, Jacob’s Pillow announced that its new Doris Duke Theater would reopen on July 9, as part of its coming season. And the initial wave of programming there has been conceived specifically with the space in mind.“We all struggled when we lost the Doris Duke,” Tatge said in an interview. “But we had this moment to think of what we will build and why, and what sort of building we need in the future.”The campus of Jacob’s Pillow has other performances spaces: the large Ted Shawn Theater, and the outdoor Henry J. Leir Stage. The old Doris Duke opened in 1990, with 230 seats and the look of a sleek barn.A $10 million gift from the Doris Duke Charitable Foundation, insurance claims and other gifts paid for the costs of the new theater. Jacob’s Pillow, Tatge said, wanted its new building to be a flexible space with “the ability to support the future of where this field is going.” The organization hired the Dutch architecture firm Mecanoo, and brought on the Choctaw and Cherokee artist Jeffrey Gibson as a consultant, to design a theater, Tatge added, “that was in dialogue with nature.”The result is a building nearly twice the size of the original theater, with a range of 220-400 seats and the ability to also house residencies and other events, perhaps at the same time. It will be equipped with a spatial audio system and specialized cameras for livestreaming and interactive video performances.Tatge said that next summer’s lineup of artists at the Doris Duke Theater was based on “works that could magnify and amplify the flexibility of the space, as well as works that demonstrate the intersection of dance and technology.”The programming includes the world premiere of Andrew Schneider’s “Here,” Shamel Pitts’s “Touch of Red” and Eun-Me Ahn’s “Dragons.” The Taiwanese choreographer and roboticist Huang Yi will make his Pillow debut, as will the Indigenous Sámi choreographer Elle Sofe. Faye Driscoll will return to the festival with her work “Weathering,” from last year, and Schneider and Pitts will create digital-first pieces.In the future, Tatge said, Jacob’s Pillow hopes to commission works that incorporate augmented reality, technology similar to video conferencing and other forms of mixed reality. And they can be developed year-round in the new building.“It will be a maker space,” Tatge said of the Doris Duke Theater. “At a time where there is a crisis of ambition in our country because a lack of resources, the fact that we’re going to be able to support artists — that is something.” More

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      in Movies

      $7 Million Deal Is Reached for Upper West Side Movie Theater, Nonprofit Says

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      A nonprofit group says it has reached an agreement to buy the shuttered Metro Theater from its owners, but the deal is contingent on raising the money by the end of the year.A group trying to restore a landmark Upper West Side movie theater says it has signed an agreement to buy the building for $7 million if it can raise the money by the end of the year.The nonprofit corporation Upper West Side Cinema Center said on Friday it had reached the agreement with the current owners of the Metro Theater, which is on Broadway near 99th Street and closed in 2005. The building, known for its pink terra-cotta Art Deco facade, is owned by the estate of its former owner, Albert Bialek, who died last year. The owners could not immediately be reached for comment.Attempts in recent years to reimagine the space as a Planet Fitness gym or Alamo Drafthouse cinema were unsuccessful, and development options are limited because of the theater’s landmark status and because Bialek sold the air rights above the building. The nonprofit is spearheaded by Ira Deutchman, an independent film producer, and Adeline Monzier, the U.S. representative of the French film promoter Unifrance and a guest programmer at the Metrograph, a Lower East Side theater.Deutchman said that there was already funding pledged to cover about one-third of the sale price. The nonprofit is hoping to raise the rest with a mix of philanthropic support from major donors, government financing and individual contributions from current and former Upper West Side residents who may be nostalgic about the theater’s golden days, he said.If the nonprofit is successful in securing the money to cover the sale price, the next step would be to raise an additional, estimated $15 million to $25 million for its restoration.“I’d never worked on a project before where every single person I tell about it, their response is, ‘Oh, that is so needed,’” Deutchman said. “My joke is that they’ve never said that about a movie I’ve made.” More

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      in Movies

      Celebrities Support Plan to Reopen Upper West Side Movie Theater

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      Martin Scorsese, Ethan Hawke and John Turturro are all listed as advisers to a new proposal to buy the former Metro Theater, which closed in 2005.After almost two decades of failed attempts to reopen, a landmark Upper West Side movie theater may be resurrected with a plan from a potential new buyer and celebrity support.The independent film producer Ira Deutchman is spearheading the project, along with Adeline Monzier, the U.S. representative of the French film promoter Unifrance and a programmer at the Metrograph, a Lower East Side theater. They have formed the Upper West Side Cinema Center, a nonprofit corporation, whose website lists Martin Scorsese, Ethan Hawke and John Turturro as advisers, along with Bob Balaban, Griffin Dunne and the “American Psycho” director Mary Harron. (They would call it the Metro Cinema Center.)Representatives for Scorsese and Dunne confirmed their involvement.The plan was reported earlier by IndieWire.The proposal includes a five-screen theater dedicated to art house releases, classic film and special events; it would also have an education center and a cafe.Mark Levine, the Manhattan borough president, said he has spoken with two other parties that are talking with the owners about a potential sale, but Deutchman’s proposal is the most fully developed. The estate of the former owner also has yet to engage a broker for the sale, Levine said.The Upper West Side, once a hot spot for art house theaters, is now served by selections at Film at Lincoln Center and large multiplexes. “This is a really underserved audience that is in a community that clearly has an interest in the kinds of movies we’re talking about,” Deutchman said in an interview.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More